{"id":345,"date":"2015-12-15T15:18:44","date_gmt":"2015-12-15T08:18:44","guid":{"rendered":"http:\/\/thitruongsi.com\/kinh-nghiem\/?p=345"},"modified":"2017-09-01T10:51:04","modified_gmt":"2017-09-01T03:51:04","slug":"tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook\/","title":{"rendered":"T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o &#8211; Ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook"},"content":{"rendered":"<p><strong>T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng khi b\u1ea1n ch\u1ea1y Facebook Ads, nh\u01b0ng ch\u00fang ta th\u01b0\u1eddng kh\u00f4ng \u0111\u1ec3 \u00fd \u0111\u1ebfn ch\u1ec9 s\u1ed1 n\u00e0y. Nh\u1eb1m gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 v\u00e0 r\u00f5 r\u00e0ng nh\u1ea5t, <strong>TTS<\/strong> xin tr\u00edch \u0111\u0103ng l\u1ea1i b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean trang om-talk.com.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">M\u1ee5c l\u1ee5c b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook\/#Frequency_cua_quang_cao_la_gi_va_tai_sao_no_lai_quan_trong\" title=\"Frequency c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?\">Frequency c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook\/#Thu_nhat_Banner_Blindness_%E2%80%93_Hien_tuong_Mu_Banner\" title=\"Th\u1ee9 nh\u1ea5t: Banner Blindness \u2013 Hi\u1ec7n t\u01b0\u1ee3ng M\u00f9 Banner.\">Th\u1ee9 nh\u1ea5t: Banner Blindness \u2013 Hi\u1ec7n t\u01b0\u1ee3ng M\u00f9 Banner.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook\/#Thu_hai_Ban_Lam_Khach_Hang_Kho_Chiu\" title=\"Th\u1ee9 hai:\u00a0B\u1ea1n L\u00e0m Kh\u00e1ch H\u00e0ng Kh\u00f3 Ch\u1ecbu\">Th\u1ee9 hai:\u00a0B\u1ea1n L\u00e0m Kh\u00e1ch H\u00e0ng Kh\u00f3 Ch\u1ecbu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook\/#Toi_Chien_Dau_Voi_Tan_Suat_Quang_Cao_Nhu_The_Nao\" title=\"T\u00f4i Chi\u1ebfn \u0110\u1ea5u V\u1edbi T\u1ea7n Su\u1ea5t Qu\u1ea3ng C\u00e1o Nh\u01b0 Th\u1ebf N\u00e0o?\">T\u00f4i Chi\u1ebfn \u0110\u1ea5u V\u1edbi T\u1ea7n Su\u1ea5t Qu\u1ea3ng C\u00e1o Nh\u01b0 Th\u1ebf N\u00e0o?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook\/#Tim_su_can_bang_giua_ngan_sach_ban_va_kich_thuoc_doi_tuong_cua_chien_dich\" title=\"T\u00ecm s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa ng\u00e2n s\u00e1ch b\u1ea1n v\u00e0 k\u00edch th\u01b0\u1edbc \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a chi\u1ebfn d\u1ecbch.\">T\u00ecm s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa ng\u00e2n s\u00e1ch b\u1ea1n v\u00e0 k\u00edch th\u01b0\u1edbc \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook\/#Phan_ung_nhanh\" title=\"Ph\u1ea3n \u1ee9ng nhanh\">Ph\u1ea3n \u1ee9ng nhanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook\/#Loai_tru_nhung_nguoi_da_chuyen_doi_thanh_khach_hang_hoac_theo_tieu_chi_ma_ban_dat_ra_truoc_do\" title=\"Lo\u1ea1i tr\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i (th\u00e0nh kh\u00e1ch h\u00e0ng ho\u1eb7c theo ti\u00eau ch\u00ed m\u00e0 b\u1ea1n \u0111\u1eb7t ra tr\u01b0\u1edbc \u0111\u00f3)\">Lo\u1ea1i tr\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i (th\u00e0nh kh\u00e1ch h\u00e0ng ho\u1eb7c theo ti\u00eau ch\u00ed m\u00e0 b\u1ea1n \u0111\u1eb7t ra tr\u01b0\u1edbc \u0111\u00f3)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u1ed9i dung b\u00e0i vi\u1ebft:<\/p>\n<p>\u0110\u00e2u l\u00e0 nh\u1eefng s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u1ea5t b\u1ea1n \u0111o \u0111\u1ebfm khi qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook? T\u00f4i c\u01b0\u1ee3c r\u1eb1ng \u0111\u00f3 l\u00e0 ch\u1ec9 s\u1ed1 <strong>CPA (Gi\u00e1 cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng, chuy\u1ec3n \u0111\u1ed5i)<\/strong> ho\u1eb7c <strong>CPC (gi\u00e1 click chu\u1ed9t)<\/strong>. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 nh\u1eefng s\u1ed1 li\u1ec7u m\u00e0 t\u00f4i quan t\u00e2m nh\u1ea5t v\u00e0 th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 m\u1ed7i ng\u00e0y.<\/p>\n<p>Nh\u01b0ng v\u1ea5n \u0111\u1ec1 l\u1ea1i n\u1eb1m \u1edf ch\u1ed7: <strong>CPC v\u00e0 CPA ch\u1ec9 cho b\u1ea1n bi\u1ebft chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n HI\u1ec6U QU\u1ea2 TH\u1ebe N\u00c0O nh\u01b0ng l\u1ea1i ho\u00e0n to\u00e0n kh\u00f4ng ch\u1ec9 ra T\u1ea0I SAO n\u00f3 l\u1ea1i hi\u1ec7u qu\u1ea3 (ho\u1eb7c kh\u00f4ng)<\/strong>. Ch\u00ednh v\u00ec v\u1eady, khi b\u1eaft tay v\u00e0o t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch th\u00ec c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 CPA v\u00e0 CPC m\u1edbi ch\u1ec9 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n ch\u1ee9 ch\u01b0a \u0111\u1ee7.<\/p>\n<p>\u0110\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u t\u1ea1i sao qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n l\u1ea1i ch\u01b0a mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n, b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ebfn nhi\u1ec1u s\u1ed1 li\u1ec7u h\u01a1n, c\u1ee5 th\u1ec3 nh\u01b0: <strong>CTR (t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t \u2013 click-through rate)<\/strong>, <strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion rate \u2013 CTA)<\/strong> v\u00e0 kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng \u0111\u00f3 l\u00e0 <strong>T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o (Frequency)<\/strong>. Sau n\u00e0y, trong qu\u00e1 tr\u00ecnh l\u00e0m, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd b\u1ecf qua y\u1ebfu t\u1ed1 th\u1ee9 ba, n\u00ean b\u00e0i n\u00e0y t\u00f4i s\u1ebd nh\u1ea5n m\u1ea1nh \u0111\u1ec3 b\u1ea1n th\u1ea5y t\u1ea1i sao kh\u00f4ng n\u00ean b\u1ecf qua n\u00f3.<\/p>\n<p>T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 h\u1ee7y nh\u1eefng qu\u1ea3ng c\u00e1o qu\u00e1 t\u1ed1n k\u00e9m m\u00e0 hi\u1ec7u qu\u1ea3 th\u1ea5p. N\u1ebfu \u0111\u1ec3 ch\u00fang ho\u1ea1t \u0111\u1ed9ng, b\u1ea1n bu\u1ed9c ph\u1ea3i t\u00ecm ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 t\u1ed1i \u01b0u, nh\u01b0ng s\u1edbm hay mu\u1ed9n b\u1ea1n v\u1eabn ph\u1ea3i lo\u1ea1i b\u1ecf t\u1ea5t c\u1ea3 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u1ea1i t\u1eeb \u0111\u1ea7u, m\u00e0 ch\u1eb3ng t\u1eadn d\u1ee5ng, hay s\u1eed d\u1ee5ng l\u1ea1i \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin t\u1eeb nh\u1eefng chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc \u0111\u00f3 cho nh\u1eefng chi\u1ebfn d\u1ecbch m\u1edbi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Frequency_cua_quang_cao_la_gi_va_tai_sao_no_lai_quan_trong\"><\/span>Frequency c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ea7u ti\u00ean, h\u00e3y xem \u0111\u1ecbnh ngh\u0129a m\u1ed9t v\u00e0i keywords:<\/p>\n<p><strong>Impressions<\/strong>: L\u00e0 s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb.<\/p>\n<p><strong>Reach<\/strong>: L\u01b0\u1ee3ng ng\u01b0\u1eddi m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n<p>T\u1eeb hai th\u00f4ng s\u1ed1 n\u00e0y, ch\u00fang ta s\u1ebd t\u00ednh \u0111\u01b0\u1ee3c Frequency. Facebook \u0111\u1ecbnh ngh\u0129a n\u00f3 nh\u01b0 sau:<\/p>\n<p><strong>Frequency<\/strong>: S\u1ed1 l\u1ea7n trung b\u00ecnh qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t ng\u01b0\u1eddi.<\/p>\n<p><strong>V\u1eady th\u00ec Frequency ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ph\u00e9p t\u00ednh: S\u1ed1 Impressions chia s\u1ed1 Reach (Impressions\/Reach)<\/strong><\/p>\n<a href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2015\/12\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook-1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-347\" src=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2015\/12\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook-1.jpg\" alt=\"t\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o\" width=\"604\" height=\"134\" \/><\/a>\n<p>Trong v\u00ed d\u1ee5 tr\u00ean, qu\u1ea3ng c\u00e1o c\u1ee7a chi\u1ebfn d\u1ecbch c\u00f3 s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb l\u00e0 16.190 tr\u00ean t\u1ed5ng s\u1ed1 12.586 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn, t\u1eeb \u0111\u00f3, t\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o (Frequency) l\u00e0 1,29 l\u1ea7n. C\u00f3 ngh\u0129a l\u00e0 trung b\u00ecnh m\u1ed7i ng\u01b0\u1eddi nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o 1,29 l\u1ea7n.<\/p>\n<p>T\u1ea5t nhi\u00ean \u0111\u00f3 ch\u1ec9 l\u00e0 con s\u1ed1 x\u1ea5p x\u1ec9, m\u00e0 Facebook g\u1ecdi n\u00f3 l\u00e0 \u201cTrung b\u00ecnh\u201d. Ch\u1eb3ng h\u1ea1n, kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea5t k\u1ef3 ng\u01b0\u1eddi n\u00e0o qu\u1ea3ng c\u00e1o c\u0169ng ti\u1ebfp c\u1eadn \u0111\u00fang 2 l\u1ea7n. M\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n 3 l\u1ea7n trong khi ng\u01b0\u1eddi kh\u00e1c ch\u1ec9 th\u1ea5y 1 l\u1ea7n ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 4 l\u1ea7n. C\u0169ng may l\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n con s\u1ed1 ho\u00e0n to\u00e0n ch\u00ednh x\u00e1c v\u00ec m\u1ed9t khi con s\u1ed1 n\u00e0y \u0111\u1ee7 l\u1edbn th\u00ec c\u00e1c bi\u1ebfn thi\u00ean \u0111\u00f3 s\u1ebd kh\u00f4ng c\u00f2n quan tr\u1ecdng n\u1eefa.<\/p>\n<p>V\u1ec1 l\u00fd thuy\u1ebft l\u00e0 nh\u01b0 th\u1ebf. Nh\u01b0ng t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng v\u1edbi vi\u1ec7c t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n?<\/p>\n<p>L\u00fd do ch\u00ednh th\u00ec ch\u1ec9 c\u00f3 2, m\u1ed9t th\u00ec mang t\u00ednh khoa h\u1ecdc, m\u1ed9t l\u1ea1i r\u1ea5t th\u1ef1c ti\u1ec5n:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thu_nhat_Banner_Blindness_%E2%80%93_Hien_tuong_Mu_Banner\"><\/span>Th\u1ee9 nh\u1ea5t: Banner Blindness \u2013 Hi\u1ec7n t\u01b0\u1ee3ng M\u00f9 Banner.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u00f4i xin m\u1ea1n ph\u00e9p t\u00f3m t\u1eaft \u00fd ch\u00ednh v\u1ec1 kh\u00e1ch ni\u1ec7m <strong>Hi\u1ec7n t\u01b0\u1ee3ng M\u00f9 Banner (Banner Blindness)<\/strong> \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 tr\u00e1nh khi tri\u1ec3n khai qu\u1ea3ng c\u00e1o, kh\u00f4ng ch\u1ec9 tr\u00ean Facebook m\u00e0 ngay c\u1ea3 nh\u1eefng c\u00f4ng c\u1ee5 kh\u00e1c.<\/p>\n<p>Theo th\u1ed1ng k\u00ea t\u1eeb Comscore, trung b\u00ecnh m\u1ed7i th\u00e1ng, 1 Internet user \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi 1.707 banner. Th\u1ebf n\u00ean, sau m\u1ed9t th\u1eddi gian, n\u00e3o s\u1ebd ph\u00e1t tri\u1ec3n m\u1ed9t ki\u1ec3u c\u01a1 ch\u1ebf t\u1ef1 ph\u00f2ng v\u1ec7: l\u1ecdc b\u1ecf ho\u00e0n to\u00e0n c\u00e1c banner qu\u1ea3ng c\u00e1o ra kh\u1ecfi n\u1ed9i dung m\u00e0 ta \u0111ang \u0111\u1ecdc. D\u1ea7n d\u1ea7n, c\u01a1 ch\u1ebf \u0111\u00f3 gi\u00fap ch\u00fang ta x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1eb1ng v\u00ec tr\u00ed c\u1ee5 th\u1ec3 n\u00e0o tr\u00ean website l\u00e0 qu\u1ea3ng c\u00e1o ho\u1eb7c nh\u1eadn d\u1ea1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh n\u00e0o l\u00e0 banner v\u00e0 t\u1ef1 \u0111\u1ed9ng lo\u1ea1i ra. \u0110i\u1ec1u \u0111\u00f3 r\u00f5 r\u00e0ng l\u00e0 kh\u00f4ng t\u1ed1t cho ch\u1ec9 s\u1ed1 CTR.<\/p>\n<p>Khi m\u00e0 T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o t\u0103ng l\u00ean, \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau c\u00e0ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac nhi\u1ec1u v\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 Hi\u1ec7n t\u01b0\u1ee3ng M\u00f9 Banner s\u1ebd khi\u1ebfn chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n gi\u1ea3m hi\u1ec7u qu\u1ea3 b\u1edfi t\u1ec9 l\u1ec7 click chu\u1ed9t gi\u1ea3m, cu\u1ed1i c\u00f9ng d\u1eabn \u0111\u1ebfn t\u0103ng chi ph\u00ed CPC v\u00e0 CPA.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thu_hai_Ban_Lam_Khach_Hang_Kho_Chiu\"><\/span>Th\u1ee9 hai:\u00a0B\u1ea1n L\u00e0m Kh\u00e1ch H\u00e0ng Kh\u00f3 Ch\u1ecbu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L\u00fd do th\u1ee9 hai b\u1ea1n c\u1ea7n quan t\u00e2m \u0111\u1ebfn Frequency th\u00ec \u00edt mang t\u00ednh khoa h\u1ecdc h\u01a1n nh\u01b0ng l\u1ea1i r\u1ea5t th\u1ef1c t\u1ebf.<\/p>\n<p>\u0110\u00f3 l\u00e0 khi b\u1ea1n nh\u00ecn th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o 5,6 th\u1eadm ch\u00ed l\u00e0 10 l\u1ea7n, ho\u1eb7c c\u00f3 th\u1ec3 b\u1ea1n c\u0169ng quan t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o \u0111\u00f3 v\u00e0 click v\u00e0o; hay b\u1ea1n kh\u00f4ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u00f3 v\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y r\u1ea5t kh\u00f3 ch\u1ecbu khi ng\u00e0y n\u00e0o c\u0169ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o \u1edf Timeline tr\u00ean Facebook c\u1ee7a m\u00ecnh. N\u1ebfu l\u00e0 b\u1ea1n, b\u1ea1n s\u1ebd l\u00e0m g\u00ec?<\/p>\n<p>V\u1edbi nh\u1eefng tr\u01b0\u1eddng h\u1ee3p th\u1ebf n\u00e0y, l\u1ebd \u0111\u01b0\u01a1ng nhi\u00ean hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o s\u1ebd gi\u1ea3m v\u00e0 c\u00f3 th\u1ec3 nhanh ch\u00f3ng d\u1eabn \u0111\u1ebfn s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p>Khi gi\u00e0nh th\u1eddi gian ph\u00e2n t\u00edch nhi\u1ec1u chi\u1ebfn d\u1ecbch, t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng khi <strong><em>T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o t\u0103ng l\u00ean c\u00f9ng v\u1edbi \u0111\u00f3, nh\u1eefng b\u00ecnh lu\u1eadn kh\u00f3 ch\u1ecbu \u0111\u00e3 b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n trong c\u00e1c qu\u1ea3ng c\u00e1o, th\u1eadm ch\u00ed, nhi\u1ec1u ng\u01b0\u1eddi r\u1ea5t gi\u1eadn d\u1eef y\u00eau c\u1ea7u ng\u1eebng qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00f3 nh\u1eefng b\u00ecnh lu\u1eadn mang t\u00ednh x\u00fac ph\u1ea1m nh\u00e0 qu\u1ea3ng c\u00e1o.<\/em><\/strong><\/p>\n<p>Ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng mu\u1ed1n \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra \u0111\u00fang kh\u00f4ng!<\/p>\n<p><strong>V\u1eady h\u00e3y ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u<\/strong><\/p>\n<p>Internet b\u00e2y gi\u1edd \u0111\u1ea7y nh\u1eefng b\u00e0i vi\u1ebft d\u1edf h\u01a1i v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u1ec1 Truy\u1ec1n Th\u00f4ng M\u1ea1ng X\u00e3 H\u1ed9i, h\u1ea7u h\u1ebft ch\u00fang \u0111\u01b0\u1ee3c vi\u1ebft ra b\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u1ef1 x\u01b0ng l\u00e0 Cao Th\u1ee7 Truy\u1ec1n Th\u00f4ng M\u1ea1ng X\u00e3 H\u1ed9i nh\u01b0ng l\u1ea1i ch\u01b0a t\u1eebng t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o trong \u0111\u1eddi.<\/p>\n<p>T\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch trong v\u00e0i th\u00e1ng tr\u1edf l\u1ea1i \u0111\u00e2y \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 t\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o. V\u00e0 k\u1ebft qu\u1ea3 th\u1ea5t tuy\u1ec7t v\u1eddi! C\u00e1c b\u1ea1n h\u00e3y xem th\u00f4ng tin \u1edf bi\u1ec3u \u0111\u1ed3 v\u00e0 b\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<a href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2015\/12\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook-2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-348\" src=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2015\/12\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook-2.jpg\" alt=\"t\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o facebook\" width=\"723\" height=\"391\" \/><\/a>\n<a href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2015\/12\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook-3.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-349\" src=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2015\/12\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook-3.jpg\" alt=\"t\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o facebook\" width=\"756\" height=\"428\" \/><\/a>\n<p>Theo \u0111\u00f3, khi T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o c\u00e0ng t\u0103ng th\u00ec CTR c\u00e0ng gi\u1ea3m v\u00e0 gi\u00e1 CPC trung b\u00ecnh t\u0103ng l\u00ean. M\u00e0 con s\u1ed1 kh\u00f4ng bao gi\u1edd n\u00f3i d\u1ed1i: khi T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o trung b\u00ecnh l\u00e0 9 th\u00ec gi\u00e1 CPC t\u0103ng l\u00ean 161% so v\u1edbi l\u00fac b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch. Ch\u00ednh v\u00ec v\u1eady, b\u1ea1n c\u1ea7n th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng c\u1ee7a T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o l\u00ean CPC.<\/p>\n<p>T\u00f4i ch\u1eafc r\u1eb1ng \u0111\u1ecdc \u0111\u1ebfn \u0111\u00e2y b\u1ea1n s\u1ebd \u0111\u1eb7t ra c\u00e2u h\u1ecfi l\u00e0: <strong>V\u1eady t\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o t\u1ed1i \u0111a l\u00e0 bao nhi\u00eau?<\/strong><\/p>\n<p>T\u1ea5t nhi\u00ean l\u00e0 s\u1ebd kh\u00f4ng c\u00f3 m\u1ed9t con s\u1ed1 c\u1ee5 th\u1ec3. N\u00f3 ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e0nh ngh\u1ec1 v\u00e0 ch\u1ec9 s\u1ed1 l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n. N\u1ebfu l\u00e0 t\u00f4i,<strong> t\u00f4i th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i chi\u1ebfn d\u1ecbch khi T\u1ea7n su\u1ea5t trung b\u00ecnh v\u00e0o kho\u1ea3ng d\u01b0\u1edbi 5<\/strong>. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi ng\u00e0nh ngh\u1ec1 c\u00f3 ch\u1ec9 s\u1ed1 l\u1ee3i nhu\u1eadn r\u1ea5t t\u1ed1t th\u00ec c\u0169ng c\u00f3 l\u00fd do \u0111\u1ec3 c\u1ee9 \u0111\u1ea9y T\u1ea7n su\u1ea5t l\u00ean cao tr\u01b0\u1edbc \u0111\u00e3. Nh\u1eefng xin n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng, \u0111\u1eebng n\u00ean \u0111\u1ea9y T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o l\u00ean tr\u00ean 10 d\u00f9 trong b\u1ea5t k\u1ef3 tr\u01b0\u1eddng h\u1ee3p n\u00e0o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Toi_Chien_Dau_Voi_Tan_Suat_Quang_Cao_Nhu_The_Nao\"><\/span>T\u00f4i Chi\u1ebfn \u0110\u1ea5u V\u1edbi T\u1ea7n Su\u1ea5t Qu\u1ea3ng C\u00e1o Nh\u01b0 Th\u1ebf N\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00f3 m\u1ed9t \u0111i\u1ec1u n\u00ean ch\u00fa \u00fd: d\u00f9 c\u00f3 l\u00e0m g\u00ec \u0111i n\u1eefa, khi m\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111ang ti\u00eau ti\u1ec1n th\u00ec T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee9 t\u0103ng d\u1ea7n. Nh\u01b0ng m\u1ed9t v\u00e0i th\u1ee7 thu\u1eadt d\u01b0\u1edbi \u0111\u00e2y c\u00f3 l\u1ebd s\u1ebd gi\u00fap \u00edch.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tim_su_can_bang_giua_ngan_sach_ban_va_kich_thuoc_doi_tuong_cua_chien_dich\"><\/span>T\u00ecm s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa ng\u00e2n s\u00e1ch b\u1ea1n v\u00e0 k\u00edch th\u01b0\u1edbc \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a chi\u1ebfn d\u1ecbch.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>N\u1ebfu b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y l\u00e0 $10, ngay c\u1ea3 v\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ecf, th\u00ec s\u1ebd ph\u1ea3i m\u1ea5t m\u1ed9t th\u1eddi gian tr\u01b0\u1edbc khi T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o tr\u1edf th\u00e0nh c\u00f3- v\u1ea5n- \u0111\u1ec1. N\u1ebfu ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n l\u00e0 h\u00e0ng ng\u00e0n \u0111\u00f4 m\u1ed7i ng\u00e0y th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 k\u00edch th\u01b0\u1edbc r\u1ea5t l\u1edbn: h\u00e0ng tr\u0103m ng\u00e0n ng\u01b0\u1eddi.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Phan_ung_nhanh\"><\/span>Ph\u1ea3n \u1ee9ng nhanh<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Khi ch\u1ec9 s\u1ed1 T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o trong chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n v\u01b0\u1ee3t qu\u00e1 5, h\u00e3y b\u1eaft \u0111\u1ea7u theo d\u00f5i n\u00f3 m\u1ed9t c\u00e1ch s\u00e1t sao. N\u1ebfu hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch b\u1eaft \u0111\u1ea7u gi\u1ea3m xu\u1ed1ng kh\u00e1 th\u1ea5p, b\u1ea1n s\u1ebd ph\u1ea3i nhanh ch\u00f3ng l\u1ef1a ch\u1ecdn m\u1ed9t trong hai ph\u01b0\u01a1ng \u00e1n: <strong>l\u00e0m m\u1edbi thi\u1ebft k\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o, c\u00f3 th\u1ec3 th\u1eed \u0111\u01b0a ra v\u00e0i \u0111\u1ec1 xu\u1ea5t \u0111\u1ec3 \u0111\u1ea5u tranh v\u1edbi Hi\u1ec7n t\u01b0\u1ee3ng m\u00f9 banner Banner Blindness); ho\u1eb7c l\u00e0 d\u1eebng chi\u1ebfn d\u1ecbch v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi ho\u00e0n to\u00e0n kh\u00e1c<\/strong>. Sau \u0111\u00f3 kho\u1ea3ng m\u1ed9t th\u00e1ng, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed quay l\u1ea1i nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng c\u0169, khi \u0111\u00f3 k\u1ebft qu\u1ea3 s\u1ebd kh\u1ea3 quan h\u01a1n.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Loai_tru_nhung_nguoi_da_chuyen_doi_thanh_khach_hang_hoac_theo_tieu_chi_ma_ban_dat_ra_truoc_do\"><\/span>Lo\u1ea1i tr\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i (th\u00e0nh kh\u00e1ch h\u00e0ng ho\u1eb7c theo ti\u00eau ch\u00ed m\u00e0 b\u1ea1n \u0111\u1eb7t ra tr\u01b0\u1edbc \u0111\u00f3)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>C\u00f2n g\u00ec t\u1ec7 h\u01a1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng quan t\u00e2m l\u00e0 hi\u1ec3n th\u1ecb \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi m\u00e0 \u0111\u00e3 mua h\u00e0ng c\u1ee7a m\u00ecnh r\u1ed3i. L\u00fac \u0111\u00f3, kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea1n g\u00e2y kh\u00f3 ch\u1ecbu cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u1eefa m\u00e0 b\u1ea1n s\u1ebd g\u00e2y kh\u00f3 ch\u1ecbu cho kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh. H\u00e3y s\u1eed d\u1ee5ng t\u00ednh n\u0103ng <strong>\u0110\u1ed1i T\u01b0\u1ee3ng T\u00f9y Ch\u1ec9nh (Custom Audiences)<\/strong> \u0111\u1ec3 lo\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n ra kh\u1ecfi danh s\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau (tr\u1eeb khi b\u1ea1n mu\u1ed1n h\u1ecd mua th\u00eam s\u1ea3n ph\u1ea9m g\u00ec m\u1edbi).<\/p>\n<p><strong>K\u1ebft Lu\u1eadn<\/strong><\/p>\n<p>Khi hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u00f3 v\u1ea5n \u0111\u1ec1, \u0111\u1eebng ch\u1ec9 nh\u00ecn v\u00e0o c\u00e1c gi\u00e1 tr\u1ecb nh\u01b0 CPC hay CPA. Lu\u00f4n nh\u1edb ph\u00e2n t\u00edch c\u1ea9n th\u1eadn T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o trong chi\u1ebfn d\u1ecbch Facebook c\u1ee7a b\u1ea1n. C\u00f3 th\u1ec3 \u0111\u00f3 ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n l\u00e0m cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n k\u00e9m hi\u1ec7u qu\u1ea3.\u00a0Tuy nhi\u00ean, T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 hi\u1ec7u su\u1ea5t m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n<p style=\"text-align: right;\"><em><strong>Ngu\u1ed3n:\u00a0om-talk.com<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng khi b\u1ea1n ch\u1ea1y Facebook Ads, nh\u01b0ng ch\u00fang ta th\u01b0\u1eddng kh\u00f4ng \u0111\u1ec3 \u00fd \u0111\u1ebfn ch\u1ec9 s\u1ed1 n\u00e0y. Nh\u1eb1m gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 v\u00e0 r\u00f5 r\u00e0ng nh\u1ea5t, TTS xin tr\u00edch \u0111\u0103ng l\u1ea1i b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean trang om-talk.com. D\u01b0\u1edbi \u0111\u00e2y l\u00e0  &#8230;<\/p>\n","protected":false},"author":1,"featured_media":3889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[],"class_list":["post-345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quang-cao-huong-dan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o - Ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tan-suat-quang-cao-chi-so-quan-trong-giup-ban-cai-thien-hieu-qua-quang-cao-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o - Ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng khi b\u1ea1n ch\u1ea1y Facebook Ads, nh\u01b0ng ch\u00fang ta th\u01b0\u1eddng kh\u00f4ng \u0111\u1ec3 \u00fd \u0111\u1ebfn ch\u1ec9 s\u1ed1 n\u00e0y. 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