{"id":3981,"date":"2017-05-29T14:26:54","date_gmt":"2017-05-29T07:26:54","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=3981"},"modified":"2017-05-29T14:26:54","modified_gmt":"2017-05-29T07:26:54","slug":"viet-nam-co-23-trieu-nguoi-mua-sam-thuong-xuyen-tren-mang","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/viet-nam-co-23-trieu-nguoi-mua-sam-thuong-xuyen-tren-mang\/","title":{"rendered":"Vi\u1ec7t Nam c\u00f3 23 tri\u1ec7u ng\u01b0\u1eddi mua s\u1eafm th\u01b0\u1eddng xuy\u00ean tr\u00ean m\u1ea1ng"},"content":{"rendered":"<div class=\"title_news\">\n<h1><\/h1>\n<\/div>\n<h3 class=\"short_intro txt_666\">Theo nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, Vi\u1ec7t Nam \u0111ang c\u00f3 kho\u1ea3ng 23 tri\u1ec7u ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111ang t\u0103ng nhanh nh\u1edd v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng.<\/h3>\n<div class=\"fck_detail width_common block_ads_connect\">\n<p class=\"Normal\">B\u00ean c\u1ea1nh t\u1ea7ng l\u1edbp trung l\u01b0u, theo Nielsen Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u01b0\u1edbc hi\u1ec7n \u0111ang c\u00f3 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f2n quan tr\u1ecdng h\u01a1n n\u1eefa, \u0111\u00f3 ch\u00ednh l\u00e0 \u201cConnected Spenders\u201d. Kh\u00e1i ni\u1ec7m n\u00e0y d\u00f9ng \u0111\u1ec3 ch\u1ec9 ng\u01b0\u1eddi c\u00f3 \u0111am m\u00ea v\u1ec1 c\u00f4ng ngh\u1ec7 v\u1edbi thu nh\u1eadp \u0111a d\u1ea1ng v\u00e0 s\u1eb5n s\u00e0ng chi ti\u00eau tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. Hi\u1ec7n nh\u00f3m n\u00e0y \u0111ang c\u00f3 kho\u1ea3ng 23 tri\u1ec7u ng\u01b0\u1eddi. Chi ti\u00eau c\u1ee7a nh\u00f3m n\u00e0y \u0111ang chi\u1ebfm m\u1ed9t ph\u1ea7n ba chi ti\u00eau tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<p class=\"Normal\">\u201cT\u1ea5t nhi\u00ean ch\u00fang ta kh\u00f4ng b\u1ecf qua nh\u00f3m kh\u00e1ch h\u00e0ng trung l\u01b0u nh\u01b0ng \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i ngay l\u1eadp t\u1ee9c tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00ec ch\u00fang t\u00f4i nh\u1eadn d\u1ea1ng \u2018Connected Spenders\u2019 l\u00e0 nh\u00f3m quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 t\u1eadp trung khai th\u00e1c\u201d, \u00f4ng \u0110o\u00e0n Duy Khoa\u00a0&#8211; Gi\u00e1m \u0111\u1ed1c b\u1ed9 ph\u1eadn Nghi\u00ean c\u1ee9u Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Nielsen Vi\u1ec7t Nam nh\u1eadn x\u00e9t t\u1ea1i s\u1ef1 ki\u1ec7n Vietnam Mobile Day 2017 di\u1ec5n ra t\u1ea1i TP HCM.<\/p>\n<p class=\"Normal\">V\u1ecb chuy\u00ean gia d\u1ef1 b\u00e1o, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n nhanh th\u1eddi gian t\u1edbi nh\u1edd h\u1ed9i t\u1ee5 nhi\u1ec1u \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i.<\/p>\n<table class=\"tplCaption\" border=\"0\" cellspacing=\"0\" cellpadding=\"3\" align=\"center\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"http:\/\/img.f25.kinhdoanh.vnecdn.net\/2017\/05\/20\/mua-sam-1317-1495257880.jpg\" alt=\"viet-nam-co-23-trieu-nguoi-mua-sam-thuong-xuyen-tren-mang\" data-natural-width=\"500\" data-width=\"500\" data-pwidth=\"500\" \/><\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"Image\">Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam \u0111ang c\u00f3 tri\u1ec3n v\u1ecdng l\u1edbn.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"Normal\">Hi\u1ec7n m\u1ed9t n\u1eeda d\u00e2n s\u1ed1 Vi\u1ec7t Nam s\u1eed d\u1ee5ng Internet v\u00e0 \u0111ang n\u1eb1m trong top d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1eddi gian tr\u1ef1c tuy\u1ebfn t\u1ea1i \u0110\u00f4ng Nam \u00c1. Trung b\u00ecnh m\u1ed9t tu\u1ea7n, m\u1ed7i ng\u01b0\u1eddi b\u1ecf ra g\u1ea7n 25 gi\u1edd \u0111\u1ec3 l\u00ean m\u1ea1ng, t\u1ee9c h\u01a1n 3 gi\u1edd m\u1ed7i ng\u00e0y. G\u1ea7n m\u1ed9t ph\u1ea7n ba ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet \u0111\u00e3 b\u1eaft \u0111\u1ea7u mua s\u1eafm online v\u1edbi chi ti\u00eau trung b\u00ecnh theo \u0111\u1ea7u ng\u01b0\u1eddi l\u00e0 160 \u0111\u00f4la m\u1ed7i n\u0103m.<\/p>\n<p class=\"Normal\">Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng Internet t\u1ea1i Vi\u1ec7t Nam c\u00f2n \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia \u0111\u00e1nh gi\u00e1 l\u00e0 \u2018super- connected\u2019, t\u1ee9c si\u00eau k\u1ebft n\u1ed1i. C\u1ee5 th\u1ec3, t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn, t\u1ef7 l\u1ec7 d\u00e2n s\u1ed1 c\u00f3 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i l\u00ean \u0111\u1ebfn 95%. Trong \u0111\u00f3, 78% l\u00e0 s\u1eed d\u1ee5ng smartphone. Ngo\u00e0i vi\u1ec7c truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ecdc tin t\u1ee9c, ch\u1ee5p h\u00ecnh, chat v\u00e0 ch\u01a1i game, ng\u01b0\u1eddi Vi\u1ec7t Nam c\u00f2n d\u00f9ng smartphone \u0111\u1ec3 t\u00ecm th\u00f4ng tin s\u1ea3n ph\u1ea9m, xem \u0111\u00e1nh gi\u00e1 b\u00ecnh lu\u1eadn v\u00e0 so s\u00e1nh v\u1ec1 gi\u00e1 c\u1ea3 m\u1ed7i khi d\u1ef1 \u0111\u1ecbnh mua m\u1ed9t m\u00f3n h\u00e0ng n\u00e0o \u0111\u00f3. Smartphone c\u0169ng t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n trong ng\u00e0nh qu\u1ea3ng c\u00e1o.<\/p>\n<p class=\"Normal\">\u201cG\u1ea7n nh\u01b0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi online t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec1u \u0111ang c\u00f3 xu h\u01b0\u1edbng \u0111a m\u00e0n h\u00ecnh. T\u1ee9c, h\u1ecd c\u00f3 th\u1ec3 v\u1eeba ng\u1ed3i xem TV v\u1eeba c\u1ea7m \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 l\u01b0\u1edbt m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t. Ng\u00e0y x\u01b0a, h\u1ecd qu\u1ea3ng c\u00e1o tr\u00ean TV th\u00ec \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhi\u1ec1u. Gi\u1edd \u0111\u00e2y, h\u1ecd qu\u1ea3ng c\u00e1o tr\u00ean TV m\u00e0 b\u1ea1n ng\u1ed3i online \u0111i\u1ec7n tho\u1ea1i th\u00ec b\u00e0i to\u00e1n \u0111\u1eb7t ra l\u00e0 l\u00e0m sao \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c b\u1ea1n\u201d, \u00f4ng Khoa nh\u1eadn \u0111\u1ecbnh.<\/p>\n<p class=\"Normal\">Hi\u1ec7n t\u1ea1i, ba nh\u00f3m h\u00e0ng \u0111\u01b0\u1ee3c mua tr\u1ef1c tuy\u1ebfn nhi\u1ec1u nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam l\u00e0 th\u1eddi trang, s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u2013 s\u1eafc \u0111\u1eb9p v\u00e0 \u0111\u1ed3 \u0111i\u1ec7n \u2013 \u0111i\u1ec7n t\u1eed. Tuy nhi\u00ean, vi\u1ec7c thanh to\u00e1n tr\u1ef1c tuy\u1ebfn qua \u0111i\u1ec7n tho\u1ea1i, d\u00f9ng mobile banking ch\u01b0a cao. T\u1ef7 l\u1ec7 n\u00e0y t\u1ea1i TP HCM v\u00e0 H\u00e0 N\u1ed9i ch\u1ec9 m\u1edbi 13%. So v\u1edbi n\u0103m ngo\u00e1i t\u0103ng \u0111\u01b0\u1ee3c 5 \u0111i\u1ec3m ph\u1ea7n tr\u0103m v\u00e0 ti\u1ebfp t\u1ee5c c\u00f3 xu h\u01b0\u1edbng c\u1ea3i thi\u1ec7n. 16% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c h\u1ecfi kh\u1eb3ng \u0111\u1ecbnh s\u1ebd d\u00f9ng mobile banking trong th\u1eddi gian t\u1edbi.<\/p>\n<p class=\"Normal\">\u201cKhi h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 \u00fd \u0111\u1ecbnh d\u00f9ng mobile banking th\u00ec ch\u1ec9 m\u1ed9t ph\u1ea7n ba c\u1ea3m th\u1ea5y an t\u00e2m. H\u1ecd s\u1ee3 m\u1ea5t th\u00f4ng tin khi thanh to\u00e1n. \u0110\u00f3 l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i r\u1ea5t l\u1edbn. Y\u1ebfu t\u1ed1 b\u1ea3o m\u1eadt an to\u00e0n v\u1eabn l\u00e0 \u0111i\u1ec3m kh\u00e1ch h\u00e0ng quan t\u00e2m nh\u1ea5t, h\u01a1n c\u1ea3 gi\u00e1 s\u1ea3n ph\u1ea9m\u201d, \u00f4ng Khoa cho bi\u1ebft th\u00eam.<\/p>\n<p class=\"Normal\">V\u1ec1 d\u00e0i h\u1ea1n, nh\u1eefng tri\u1ec3n v\u1ecdng v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam cao h\u01a1n nhi\u1ec1u c\u00e1c tr\u1edf ng\u1ea1i. \u201cIOT (Internet c\u1ee7a v\u1ea1n v\u1eadt) l\u00e0 xu h\u01b0\u1edbng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. T\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i s\u1ebd tr\u1edf th\u00e0nh thi\u1ebft b\u1ecb tham gia v\u00e0o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng\u201d, \u00f4ng\u00a0Arn Vogels &#8211; Gi\u00e1m \u0111\u1ed1c\u00a0MasterCard khu v\u1ef1c \u0110\u00f4ng D\u01b0\u01a1ng\u00a0nh\u1eadn x\u00e9t.<\/p>\n<p class=\"Normal\" style=\"text-align: right;\">vnexpress.net<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, Vi\u1ec7t Nam \u0111ang c\u00f3 kho\u1ea3ng 23 tri\u1ec7u ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111ang t\u0103ng nhanh nh\u1edd v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng. B\u00ean c\u1ea1nh t\u1ea7ng l\u1edbp trung l\u01b0u, theo Nielsen Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u01b0\u1edbc hi\u1ec7n \u0111ang c\u00f3 m\u1ed9t  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":3982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-3981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vi\u1ec7t Nam c\u00f3 23 tri\u1ec7u ng\u01b0\u1eddi mua s\u1eafm th\u01b0\u1eddng xuy\u00ean tr\u00ean m\u1ea1ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/viet-nam-co-23-trieu-nguoi-mua-sam-thuong-xuyen-tren-mang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi\u1ec7t Nam c\u00f3 23 tri\u1ec7u ng\u01b0\u1eddi mua s\u1eafm th\u01b0\u1eddng xuy\u00ean tr\u00ean m\u1ea1ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Theo nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, Vi\u1ec7t Nam \u0111ang c\u00f3 kho\u1ea3ng 23 tri\u1ec7u ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111ang t\u0103ng nhanh nh\u1edd v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng. 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