{"id":4090,"date":"2017-05-29T16:18:29","date_gmt":"2017-05-29T09:18:29","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=4090"},"modified":"2017-05-29T16:58:20","modified_gmt":"2017-05-29T09:58:20","slug":"bon-ky-nang-can-co-cua-nguoi-ban-hang-online","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/bon-ky-nang-can-co-cua-nguoi-ban-hang-online\/","title":{"rendered":"B\u1ed1n k\u1ef9 n\u0103ng c\u1ea7n c\u00f3 c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng online"},"content":{"rendered":"
\n

Ng\u01b0\u1eddi qu\u1ea3n l\u00fd web b\u00e1n h\u00e0ng c\u1ea7n k\u1ef9 n\u0103ng bi\u00ean t\u1eadp, SEO, hi\u1ec3u c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o.<\/h4>\n<\/div>\n
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Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ec3 gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u00e1n h\u00e0ng online gi\u1ecfi nh\u01b0ng tham gia l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n nhi\u1ec1u k\u1ef9 n\u0103ng v\u00e0 s\u1ef1 am hi\u1ec3u m\u00f4i tr\u01b0\u1eddng kinh doanh \u1ea3o. Trang Entrepreneur<\/em> li\u1ec7t k\u00ea ra nh\u1eefng k\u1ef9 n\u0103ng ph\u1ea3i c\u00f3 v\u1edbi b\u1ea5t k\u1ef3 m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng online n\u00e0o n\u1ebfu mu\u1ed1n\u00a0 th\u00e0nh c\u00f4ng.<\/p>\n

\nKinh doanh online ch\u00ednh l\u00e0 n\u01a1i nh\u1eefng am hi\u1ec3u v\u1ec1 k\u1ef9 thu\u1eadt, c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c th\u1eed th\u00e1ch. Mua m\u1ed9t t\u00ean mi\u1ec1n v\u00e0 web hosting (d\u1ecbch v\u1ee5 l\u01b0u tr\u1eef mi\u1ec5n ph\u00ed) l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. Th\u1eadm ch\u00ed, nh\u1eefng website s\u1eed d\u1ee5ng m\u00e3 ngu\u1ed3n WordPress c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eadp r\u1ea5t \u0111\u01a1n gi\u1ea3n b\u1eb1ng m\u1ea5y c\u00fa click chu\u1ed9t.K\u1ef9 thu\u1eadt<\/p>\n

Nh\u01b0ng m\u1ed9t khi website \u0111\u01b0\u1ee3c t\u1ea1o ra, m\u1ecdi th\u1ee9 s\u1ebd tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n. Nhi\u1ec1u v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 n\u1ea3y sinh nh\u01b0 b\u1ea1n mu\u1ed1n website c\u1ee7a m\u00ecnh thay \u0111\u1ed5i thi\u1ebft k\u1ebf, c\u1ea7n s\u1eeda m\u1ed9t c\u1ed9t trong c\u01a1 s\u1edf d\u1eef li\u1ec7u hay mu\u1ed1n ph\u00e1t tri\u1ec3n th\u00eam m\u1ed9t \u1ee9ng d\u1ee5ng m\u1edbi\u2026 Nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea7n quan t\u00e2m khi v\u1eadn h\u00e0nh m\u1ed9t trang web v\u1edbi c\u00e1c m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p kh\u00e1c nhau. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1ch thu\u00ea m\u1ed9t c\u00f4ng ty hay m\u1ed9t k\u1ef9 thu\u1eadt vi\u00ean t\u1ef1 do th\u1ef1c hi\u1ec7n nh\u1eefng c\u00f4ng vi\u1ec7c n\u00e0y nh\u01b0ng t\u1ed1t nh\u1ea5t v\u1eabn l\u00e0 t\u1ef1 m\u00ecnh c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong tr\u01b0\u1eddng h\u1ee3p kh\u1ea9n c\u1ea5p.<\/p>\n

SEO (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/p>\n

Hi\u1ebfm ai v\u00e0o th\u1eb3ng website c\u1ee7a b\u1ea1n m\u00e0 th\u01b0\u1eddng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, Google search ch\u1eb3ng h\u1ea1n. N\u1ebfu kh\u00f4ng c\u1ea3i thi\u1ec7n SEO b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb kh\u00f3a th\u00edch h\u1ee3p, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung l\u00ean trang, website c\u1ee7a b\u1ea1n kh\u00f3 c\u00f3 c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n trong top nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u c\u1ee7a c\u00e1c t\u00ecm ki\u1ebfm v\u00e0 b\u1ecb nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c chi\u1ebfm ch\u1ed7 m\u1ea5t.<\/p>\n

T\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a l\u00e0 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ea7u ti\u00ean. B\u1ea1n s\u1ebd ph\u1ea3i l\u00e0m quen v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 PA, DA (hai ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 uy t\u00edn c\u1ee7a website), thi\u1ebft k\u1ebf t\u00f9y \u1ee9ng, backlinks (c\u00e1c li\u00ean k\u1ebft tr\u1ea3 v\u1ec1), clean code (m\u00e3 s\u1ea1ch), t\u1ed1c \u0111\u1ed9 t\u1ea3i c\u1ee7a trang\u2026<\/p>\n

Nh\u01b0ng \u0111i\u1ec3m ch\u00ednh b\u1ea1n c\u1ea7n quan t\u00e2m \u0111\u1ebfn SEO trong nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c ch\u00ednh l\u00e0 k\u1ebft qu\u1ea3 x\u1ebfp h\u1ea1ng n\u1ed9i dung t\u00ecm ki\u1ebfm b\u1edfi \u0111i\u1ec1u n\u00e0y g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf gi\u00fap gi\u1edbi thi\u1ec7u h\u00ecnh \u1ea3nh website \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

S\u00e1ng t\u1ea1o n\u1ed9i dung<\/p>\n

Nh\u1eefng n\u1ed9i dung th\u00fa v\u1ecb, h\u1ea5p d\u1eabn ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a kinh doanh th\u00e0nh c\u00f4ng ng\u00e0y nay. M\u1ed9t khi nh\u1eefng b\u00e0i vi\u1ebft n\u00e0y thu h\u00fat l\u01b0\u1ee3t gh\u00e9 th\u0103m cao, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u0111\u1ecdc tin t\u01b0\u1edfng, h\u1ecd s\u1ebd chuy\u1ec3n sang y\u00eau qu\u00fd c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

Nh\u1eefng b\u00e0i b\u00e1o, b\u00e0i vi\u1ebft blog th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi t\u1ed1n th\u1eddi gian. C\u00f2n b\u00e0i audio, video l\u1ea1i c\u00f2n t\u1ed1n th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 n\u1ed7 l\u1ef1c h\u01a1n n\u1eefa. Nh\u01b0ng n\u1ebfu l\u00e0 ch\u1ee7 m\u1ed9t website b\u00e1n h\u00e0ng, b\u1ea1n kh\u00f4ng n\u00ean \u0111\u00e1nh gi\u00e1 th\u1ea5p vai tr\u00f2 c\u1ee7a nh\u1eefng b\u00e0i vi\u1ebft n\u1ed9i dung n\u00e0y, b\u1edfi n\u00f3 g\u1ea7n nh\u01b0 l\u00e0 c\u00e1ch duy nh\u1ea5t k\u00e9o ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn v\u1edbi trang b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

L\u00e0 m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd, b\u1ea1n n\u00ean l\u00ean l\u1ecbch cho c\u00e1c b\u00e0i vi\u1ebft n\u1ed9i dung, mang l\u1ea1i gi\u00e1 tr\u1ecb ki\u1ebfn th\u1ee9c, th\u00f4ng tin cho website. Nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u1ea9n th\u1eadn, khoa h\u1ecdc s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng, c\u00f3 c\u1ea3m t\u00ecnh v\u1edbi website v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean \u0111\u00f3.<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n<\/p>\n\n\n\n
\"bon-ky-nang-can-co-cua-nguoi-ban-hang-online-1\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch thu h\u00fat l\u01b0\u1ee3t gh\u00e9 th\u0103m website kh\u00e1c ch\u00ednh l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng. Ng\u00e0y nay, ph\u1ea7n l\u1edbn c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u1eadm ch\u00ed, b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0y c\u00f2n \u0111o l\u01b0\u1eddng lu\u00f4n hi\u1ec7u qu\u1ea3 v\u1ec1 l\u01b0\u1ee3t gh\u00e9 th\u0103m, mua s\u1eafm m\u00e0 m\u1ed7i qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eb7t ng\u01b0\u1eddi d\u00f9ng Internet.<\/p>\n

Hi\u1ec7u qu\u1ea3 l\u00e0 th\u1ebf, ng\u01b0\u1eddi qu\u1ea3n l\u00fd website c\u0169ng c\u1ea7n nh\u1edb r\u1eb1ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3ng v\u1ed9i. Ph\u00e1c th\u1ea3o tr\u01b0\u1edbc ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o, \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp x\u00fac qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01a1n gi\u1ea3n, nh\u1ea5t l\u00e0 khi b\u1ea1n ch\u01b0a c\u00f3 kinh nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y n\u00ean \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, tr\u00e1nh l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c \u0111\u1ec3 mang nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ef1c s\u1ef1 ti\u1ec1m n\u0103ng \u0111\u1ebfn v\u1edbi website c\u1ee7a b\u1ea1n.<\/p>\n

T\u1ea5t nhi\u00ean l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1eed v\u00e0 nh\u1eadn ra lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u01b0ng s\u1ebd t\u1ed1n k\u00e9m n\u1ebfu kh\u00f4ng c\u00f3 hi\u1ec3u bi\u1ebft t\u1eeb tr\u01b0\u1edbc. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea m\u1ed9t c\u00f4ng ty ngo\u00e0i ho\u1eb7c k\u1ef9 thu\u1eadt vi\u00ean l\u00e0m t\u1ef1 do. Tuy nhi\u00ean, t\u1ef1 m\u00ecnh hi\u1ec3u c\u1ed1t l\u00f5i v\u1ea5n \u0111\u1ec1 v\u1eabn lu\u00f4n t\u1ed1t h\u01a1n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ng\u01b0\u1eddi qu\u1ea3n l\u00fd web b\u00e1n h\u00e0ng c\u1ea7n k\u1ef9 n\u0103ng bi\u00ean t\u1eadp, SEO, hi\u1ec3u c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o. Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ec3 gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u00e1n h\u00e0ng online gi\u1ecfi nh\u01b0ng tham gia l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n nhi\u1ec1u k\u1ef9 n\u0103ng v\u00e0 s\u1ef1 am hi\u1ec3u m\u00f4i …<\/p>\n","protected":false},"author":4,"featured_media":4091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-4090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nB\u1ed1n k\u1ef9 n\u0103ng c\u1ea7n c\u00f3 c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng online - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/bon-ky-nang-can-co-cua-nguoi-ban-hang-online\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ed1n k\u1ef9 n\u0103ng c\u1ea7n c\u00f3 c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng online - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Ng\u01b0\u1eddi qu\u1ea3n l\u00fd web b\u00e1n h\u00e0ng c\u1ea7n k\u1ef9 n\u0103ng bi\u00ean t\u1eadp, SEO, hi\u1ec3u c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o. 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