{"id":4168,"date":"2017-05-30T11:45:26","date_gmt":"2017-05-30T04:45:26","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=4168"},"modified":"2017-05-30T11:51:46","modified_gmt":"2017-05-30T04:51:46","slug":"khach-hang-anh-huong-den-doanh-thu-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/khach-hang-anh-huong-den-doanh-thu-nhu-the-nao\/","title":{"rendered":"Kh\u00e1ch h\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn DOANH THU nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"

<\/h4>\n
\n

<\/span>M\u1ed9t c\u1eeda h\u00e0ng mu\u1ed1n kinh doanh hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng th\u1eadt t\u1ed1t. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua s\u1eafm, \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng thuy\u1ebft ph\u1ee5c v\u00e0 gi\u1eef ch\u00e2n h\u1ecd mua h\u00e0ng c\u1ee7a m\u00ecnh.<\/em><\/strong><\/span><\/h4>\n

<\/span>L\u00e0 ng\u01b0\u1eddi kinh doanh, ti\u00eau ch\u00ed \u201cKH\u00c1CH H\u00c0NG L\u00c0 TH\u01af\u1ee2NG \u0110\u1ebe\u201d lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng gi\u1ed1ng nhau, v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd l\u00e0 c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng thu\u1ed9c nh\u00f3m n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng kinh doanh ph\u00f9 h\u1ee3p.<\/span><\/h4>\n

<\/span>1. Nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong><\/span><\/h4>\n

<\/span>Ch\u1ec9 c\u1ea7n 20% kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd \u0111\u00f3ng g\u00f3p \u0111\u1ebfn h\u01a1n 50% doanh thu c\u1eeda h\u00e0ng. Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u1edbn c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh cho ch\u1ee7 c\u1eeda h\u00e0ng c\u0169ng nh\u01b0 c\u00e1ch th\u1ee9c b\u00e1n h\u00e0ng trong kinh doanh.<\/span><\/h4>\n

<\/span>L\u00e0m sao t\u00f4i bi\u1ebft kh\u00e1ch h\u00e0ng n\u00e0o trung th\u00e0nh?<\/em><\/strong><\/span><\/h4>\n

<\/span>Tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n hi\u1ec3u r\u1eb1ng, kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng g\u1eafn b\u00f3 v\u1edbi c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, th\u01b0\u1eddng xuy\u00ean mua s\u1eafm v\u00e0 y\u00eau th\u00edch s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean \u00a0ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a>. Th\u00f4ng qua c\u00e1c giao d\u1ecbch b\u00e1n h\u00e0ng, b\u1ea1n s\u1ebd bi\u1ebft kh\u00e1ch h\u00e0ng n\u00e0o th\u01b0\u1eddng xuy\u00ean mua\u00a0s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/h4>\n

\"phan-loai-khach-hang-de-kinh-doanh-hieu-qua-1\"<\/h4>\n

<\/span>B\u1ea1n c\u1ea7n l\u00e0m g\u00ec?<\/em><\/strong><\/span><\/h4>\n

<\/span>– Th\u01b0\u1eddng xuy\u00ean t\u00ecm c\u00e1ch li\u00ean l\u1ea1c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd: Qua \u0111i\u1ec7n tho\u1ea1i, sms, email<\/span><\/h4>\n

<\/span>– Ch\u0103m s\u00f3c h\u1ecd b\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i: Gi\u1ea3m gi\u00e1, qu\u00e0 t\u1eb7ng sinh nh\u1eadt, t\u00edch \u0111i\u1ec3m\u2026<\/span><\/h4>\n

<\/span>Kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng gi\u1edbi thi\u1ec7u shop c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi th\u00e2n. N\u00f3i c\u00e1ch kh\u00e1c, vi\u1ec7c ch\u0103m s\u00f3c nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m marketing truy\u1ec1n mi\u1ec7ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3.<\/span><\/h4>\n

<\/span>2. Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ec9 mua khi c\u00f3 gi\u1ea3m gi\u00e1<\/strong><\/span><\/h4>\n

<\/span>\u0110\u00e2y l\u00e0 nh\u1eefng kh\u00e1ch c\u0169ng kh\u00e1 th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng c\u1ee7a b\u1ea1n, nh\u01b0ng c\u00f3 xu h\u01b0\u1edbng mua v\u00e0o nh\u1eefng \u0111\u1ee3t gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i. Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y gi\u00fap b\u1ea1n gi\u1ea3i ph\u00f3ng m\u1ed9t l\u01b0\u1ee3ng l\u1edbn t\u1ed3n kho m\u1ed9t c\u00e1ch nhanh nh\u1ea5t.<\/span><\/h4>\n

<\/span>Qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i \u0111\u1ed3ng th\u1eddi v\u1edbi qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng nh\u1eadn ra nh\u00f3m n\u00e0y \u0111ang chi\u1ebfm t\u1ec9 l\u1ec7 bao nhi\u00eau trong t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, \u0111\u1ec3 t\u1eeb \u0111\u00f3 b\u1ea1n \u0111\u1ea9y c\u00e1c th\u00f4ng tin qu\u1ea3ng c\u00e1o, sms marketing t\u1edbi nh\u00f3m n\u00e0y nhi\u1ec1u h\u01a1n.<\/span><\/h4>\n

\"phan-loai-khach-hang-de-kinh-doanh-hieu-qua-2\"<\/h4>\n

<\/span>B\u1ea1n c\u1ea7n l\u00e0m g\u00ec?<\/em><\/strong><\/span><\/h4>\n

<\/span>– V\u1edbi c\u00e1c d\u1eef li\u1ec7u t\u1eeb vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd l\u1ecdc v\u00e0 g\u1eedi sms\/email Marketing c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i \u0111\u1ebfn nh\u00f3m n\u00e0y nhi\u1ec1u h\u01a1n.<\/span><\/h4>\n

<\/span>– \u0110\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, tr\u00e1nh vi\u1ec7c tr\u1ea3 l\u1ea1i h\u00e0ng.<\/span><\/h4>\n

<\/span>3. Nh\u00f3m kh\u00e1ch mua h\u00e0ng ng\u1eabu nhi\u00ean<\/strong><\/span><\/h4>\n

<\/span>Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng kh\u00f3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee5 th\u1ec3. H\u1ecd ch\u1ec9 mua h\u00e0ng ng\u1eabu nhi\u00ean v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u. \u00a0\u0110\u1ecba \u0111i\u1ec3m v\u00e0 tr\u01b0ng b\u00e0y l\u00e0 2 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 h\u1ecd b\u01b0\u1edbc v\u00e0o.<\/span><\/h4>\n

\"phan-loai-khach-hang-de-kinh-doanh-hieu-qua-3\"<\/h4>\n

<\/span>B\u1ea1n c\u1ea7n l\u00e0m g\u00ec?<\/em><\/strong><\/span><\/h4>\n

<\/span>– C\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n n\u00ean tr\u01b0ng b\u00e0y nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u1eadt thu h\u00fat<\/span><\/h4>\n

<\/span>– L\u00f4i k\u00e9o \u0111\u1ebfn c\u1eeda h\u00e0ng b\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ho\u1ea1t n\u00e1o: gameshow, radio,\u2026<\/span><\/h4>\n

<\/span>– Ph\u1ee5c v\u1ee5 nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y t\u1ed1t, s\u1ebd l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, v\u00ec nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u01b0a ra nhi\u1ec1u quan \u0111i\u1ec3m v\u00e0 ki\u1ebfn th\u1ee9c quan tr\u1ecdng, \u0111\u1ea1i di\u1ec7n cho s\u1ed1 \u0111\u00f4ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/h4>\n

<\/span>4. Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ec9 mua h\u00e0ng khi c\u00f3 nhu c\u1ea7u<\/strong><\/span><\/h4>\n

<\/span>\u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ec9 mua h\u00e0ng khi h\u1ecd th\u1eadt s\u1ef1 c\u00f3 nhu c\u1ea7u v\u00ec nhi\u1ec1u l\u00fd do kh\u00e1c nhau nh\u01b0 \u00a0v\u00e0o d\u1ecbp l\u1ec5, mua t\u1eb7ng, theo m\u00f9a,\u2026.<\/span><\/h4>\n

<\/span>Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y d\u1ec5 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n sang m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c h\u00ecnh th\u1ee9c mua h\u00e0ng kh\u00e1c n\u1ebfu nh\u01b0 c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd. Tuy nhi\u00ean n\u1ebfu b\u1ea1n l\u00e0m th\u1ecfa m\u00e3n th\u00ec nh\u1eefng ng\u01b0\u1eddi nh\u00f3m n\u00e0y d\u1ec5 d\u00e0ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/h4>\n

\"phan-loai-khach-hang-de-kinh-doanh-hieu-qua-4\"<\/h4>\n

<\/span>B\u1ea1n c\u1ea7n l\u00e0m g\u00ec?<\/em><\/strong><\/span><\/h4>\n

<\/span>– Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i nhi\u1ec7t t\u00ecnh, ni\u1ec1m n\u1edf, t\u01b0 v\u1ea5n cho h\u1ecd nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd d\u1ec5 g\u00e2y \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y.<\/span><\/h4>\n

<\/span>KiotViet tin r\u1eb1ng vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t vi\u1ec7c r\u1ea5t quan tr\u1ecdng. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n ti\u1ebfn tri\u1ec3n nhanh ch\u00f3ng.<\/span><\/h4>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t c\u1eeda h\u00e0ng mu\u1ed1n kinh doanh hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng th\u1eadt t\u1ed1t. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua s\u1eafm, \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng thuy\u1ebft ph\u1ee5c v\u00e0 gi\u1eef ch\u00e2n h\u1ecd mua h\u00e0ng c\u1ee7a m\u00ecnh. L\u00e0 ng\u01b0\u1eddi kinh …<\/p>\n","protected":false},"author":4,"featured_media":4169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,64],"tags":[],"class_list":["post-4168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khach-hang-mua-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nKh\u00e1ch h\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn DOANH THU nh\u01b0 th\u1ebf n\u00e0o? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/khach-hang-anh-huong-den-doanh-thu-nhu-the-nao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00e1ch h\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn DOANH THU nh\u01b0 th\u1ebf n\u00e0o? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t c\u1eeda h\u00e0ng mu\u1ed1n kinh doanh hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng th\u1eadt t\u1ed1t. 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