{"id":4251,"date":"2017-05-31T09:05:37","date_gmt":"2017-05-31T02:05:37","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=4251"},"modified":"2017-06-06T09:08:20","modified_gmt":"2017-06-06T02:08:20","slug":"cua-hang-nho-co-can-xay-dung-thuong-hieu-khong-2","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/cua-hang-nho-co-can-xay-dung-thuong-hieu-khong-2\/","title":{"rendered":"C\u1eeda h\u00e0ng nh\u1ecf c\u00f3 c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?"},"content":{"rendered":"

<\/h1>\n
\n

<\/span>Theo nghi\u00ean c\u1ee9u cho th\u1ea5y 90% c\u00e1c c\u1eeda h\u00e0ng quy m\u00f4 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam v\u1eabn \u0111ang kinh doanh d\u1ef1a v\u00e0o kinh nghi\u1ec7m b\u1ea3n th\u00e2n, v\u1ed1n t\u1ef1 c\u00f3 v\u00e0 c\u1ea1nh tranh nhau b\u1eb1ng y\u1ebfu t\u1ed1 gi\u00e1 r\u1ebb. Nh\u01b0 v\u1eady, c\u1eeda h\u00e0ng ch\u1ec9 m\u1ea3i m\u00ea b\u00e1n \u201ch\u00e0ng h\u00f3a\u201d m\u00e0 qu\u00ean m\u1ea5t r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi mang l\u1ea1i gi\u00e1 tr\u1ecb d\u00e0i l\u00e2u.<\/em><\/strong><\/span><\/h2>\n

<\/span>B\u1ea1n b\u00e1n c\u00f9ng 1 m\u1eb7t h\u00e0ng v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7, \u0111\u1ec3 \u0111\u1ea9y h\u00e0ng \u0111i b\u1ea1n ch\u1ec9 ch\u0103m ch\u0103m \u0111\u01b0a ra nh\u1eefng h\u00ecnh th\u1ee9c gi\u00e1 r\u1ebb v\u00e0 cho \u0111\u00f3 l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh, nh\u01b0ng khi ng\u1eebng ch\u01b0\u01a1ng tr\u00ecnh th\u00ec doanh thu t\u1ee5t d\u1ed1c v\u00e0 ph\u1ea3i l\u00e0m n\u00f3ng l\u1ea1i b\u1eb1ng c\u00e1c khuy\u1ebfn m\u1ea1i ti\u1ebfp theo. Vi\u1ec7c li\u00ean t\u1ee5c b\u1eadn r\u1ed9n v\u1edbi b\u00e0i to\u00e1n c\u1ee9 gi\u1ea3m gi\u00e1 m\u00e3i m\u00e0 ch\u1eb3ng th\u1ea5y l\u00e3i khi\u1ebfn c\u1eeda h\u00e0ng nh\u1ecf c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f2n th\u1eddi gian l\u00e0m th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 kh\u00f4ng nh\u1eadn ra \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gia t\u0103ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ea3m b\u1ea3o doanh thu \u0111\u1ec1u, …<\/span><\/h3>\n

<\/span>Nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n
    \n
  • \n

    <\/span>Doanh thu \u0111\u1ec1u<\/em><\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n

    <\/span>V\u1edbi m\u1ecdi c\u1eeda h\u00e0ng, doanh s\u1ed1 \u0111\u1ec1u \u0111\u1eb7n h\u00e0ng th\u00e1ng lu\u00f4n quan tr\u1ecdng h\u01a1n doanh s\u1ed1 t\u0103ng \u0111\u1ed9t bi\u1ebfn nh\u1edd khuy\u1ebfn m\u00e3i. C\u00f3 ngh\u0129a b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft \u0111\u1ebfn v\u00e0 th\u00f4i th\u00fac s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m d\u00e0i l\u00e2u, t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c ngu\u1ed3n thu \u0111\u1ec1u \u0111\u1eb7n.<\/span><\/h3>\n

    <\/span>V\u00ed d\u1ee5 m\u1ed7i khi nh\u1eafc t\u1edbi c\u00e1i t\u00ean B\u00e1nh ng\u1ecdt Ph\u00e1p Thu H\u01b0\u01a1ng, kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 h\u00ecnh dung \u1edf \u0111\u00f3 c\u00f3 nh\u1eefng lo\u1ea1i b\u00e1nh g\u00ec, gi\u00e1 c\u1ea3 trung b\u00ecnh ra sao, \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng th\u1ebf n\u00e0o, \u2026 D\u00f9 kh\u00f4ng khuy\u1ebfn m\u00e3i r\u1ea7m r\u1ed9, s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n b\u1ec9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c minh ch\u1ee9ng sau 20 n\u0103m \u0111\u00e3 m\u1edf r\u1ed9ng ra th\u00eam v\u00e0i chi nh\u00e1nh v\u00e0 kinh doanh r\u1ea5t ph\u00e1t \u0111\u1ea1t.<\/span><\/h3>\n
      \n
    • \n

      <\/span>T\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n

      <\/span>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n th\u00edch nh\u1eefng th\u1ee9 tr\u00f4ng \u0111\u1eb9p \u0111\u1ebd v\u00e0 uy t\u00edn. N\u1ebfu b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ee7 t\u1ed1t s\u1ebd mang \u0111\u1ebfn c\u1ea3m gi\u00e1c an t\u00e2m cho kh\u00e1ch, gia t\u0103ng s\u1ed1 l\u1ea7n h\u1ecd quay l\u1ea1i v\u00e0 ng\u00e0y c\u00e0ng mua s\u1eafm nhi\u1ec1u h\u01a1n theo th\u00f3i quen. T\u1eeb \u0111\u00f3 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng s\u1ebd t\u0103ng m\u1ea1nh b\u1edfi c\u00f3 t\u1edbi 80% doanh thu \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/span><\/h3>\n
        \n
      • \n

        <\/span>Kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n<\/em><\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n

        <\/span>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng n\u1ebfu g\u1ee1 b\u1ecf logo c\u1ee7a Louis Vuitton tr\u00ean m\u1ecdi s\u1ea3n ph\u1ea9m th\u1eddi trang, li\u1ec7u b\u1ea1n c\u00f3 mu\u1ed1n tr\u1ea3 gi\u00e1 h\u00e0ng ch\u1ee5c ngh\u00ecn \u0111\u00f4 cho m\u1ed9t chi\u1ebfc t\u00fai ho\u1eb7c k\u00ednh m\u1eaft kh\u00f4ng? Hay v\u00e0i tr\u0103m ngh\u00ecn \u0111\u1ed3ng b\u1ea1n c\u0169ng s\u1ebd ch\u1eb3ng r\u00fat v\u00ed khi \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m t\u00ean h\u00e3ng v\u00f4 danh?<\/span><\/h3>\n

        <\/span>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 \u1edf \u0111\u00e2y. T\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat cho b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng m\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m l\u00ean m\u00e0 kh\u00e1ch h\u00e0ng v\u1eabn s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n nhi\u1ec1u l\u1ea7n.<\/span><\/h3>\n
          \n
        • \n

          <\/span>M\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng m\u1edbi<\/em><\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n

          <\/span>Th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t d\u1ec5 t\u1ea1o ra s\u1ef1 lan t\u1ecfa, m\u00e0 trong th\u1eddi \u0111i\u1ec3m m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd th\u00ec \u0111i\u1ec1u n\u00e0y v\u00f4 c\u00f9ng quan tr\u1ecdng. Nh\u01b0 B\u1ed9 \u1ea3nh c\u01b0\u1edbi 100 n\u0103m \u0111\u00e1m c\u01b0\u1edbi Vi\u1ec7t Nam v\u1eeba qua \u0111\u00e3 \u0111\u00e1nh tr\u00fang s\u1ef1 t\u00f2 m\u00f2 kh\u00f4ng ch\u1ec9 c\u1ee7a c\u00e1c c\u1eb7p \u0111\u00f4i c\u00f4 d\u00e2u – ch\u00fa r\u1ec3 m\u00e0 c\u00f2n thu h\u00fat r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng tr\u1ebb mong mu\u1ed1n ch\u1ee5p b\u1ed9 \u1ea3nh s\u00e1ng t\u1ea1o cho c\u00e1 nh\u00e2n m\u00ecnh. H\u00e0ng tri\u1ec7u l\u01b0\u1ee3t chia s\u1ebb, b\u00ecnh lu\u1eadn c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, l\u1ecbch h\u1eb9n ch\u1ee5p t\u1edbi t\u1ea5p l\u00e0 con s\u1ed1 thi\u1ebft th\u1ef1c nh\u1ea5t \u0111\u1ec3 n\u00f3i l\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a ekip th\u1ef1c hi\u1ec7n b\u1ed9 \u1ea3nh.<\/span><\/h3>\n

          <\/span>D\u1ec5 th\u1ea5y, \u0111\u1ed9 ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u r\u1ed9ng r\u00e3i \u0111\u1ed3ng ngh\u0129a r\u1eb1ng c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1eadp kh\u00e1ch h\u00e0ng m\u1edbi ti\u1ec1m n\u0103ng h\u01a1n.<\/span><\/h3>\n
            \n
          • \n

            <\/span>B\u1ee9t ph\u00e1 so v\u1edbi \u0111\u1ed1i th\u1ee7<\/em><\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n

            <\/span>C\u00e0 ph\u00ea C\u1ed9ng ra \u0111\u1eddi sau \u00f4ng l\u1edbn Starbucks r\u1ea5t l\u00e2u. Nh\u01b0ng c\u1ea3m gi\u00e1c ho\u00e0i ni\u1ec7m \u0111\u1ebfn t\u1eeb gh\u1ebf \u0111\u1ec7m con c\u00f4ng, b\u00e0n g\u1ed7, ca s\u1eaft, \u2026 c\u1ee7a C\u1ed9ng l\u1ea1i th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n t\u1ea1i th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam so v\u1edbi s\u1ea3n ph\u1ea9m take away v\u1ed1n \u0111\u00e3 n\u1ed5i danh th\u1ebf gi\u1edbi c\u1ee7a Starbucks.<\/span><\/h3>\n

            <\/span>\u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi \u0111i sau trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng ch\u1ec9 c\u1ea7n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t, kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng l\u1ef1a ch\u1ecdn b\u1ea1n thay v\u00ec r\u1ea5t nhi\u1ec1u n\u01a1i kh\u00e1c.<\/span><\/h3>\n\"cua-hang-nho-co-can-xay-dung-thuong-hieu-khong\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Theo nghi\u00ean c\u1ee9u cho th\u1ea5y 90% c\u00e1c c\u1eeda h\u00e0ng quy m\u00f4 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam v\u1eabn \u0111ang kinh doanh d\u1ef1a v\u00e0o kinh nghi\u1ec7m b\u1ea3n th\u00e2n, v\u1ed1n t\u1ef1 c\u00f3 v\u00e0 c\u1ea1nh tranh nhau b\u1eb1ng y\u1ebfu t\u1ed1 gi\u00e1 r\u1ebb. Nh\u01b0 v\u1eady, c\u1eeda h\u00e0ng ch\u1ec9 m\u1ea3i m\u00ea b\u00e1n \u201ch\u00e0ng h\u00f3a\u201d m\u00e0 qu\u00ean m\u1ea5t r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u …<\/p>\n","protected":false},"author":4,"featured_media":4252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,47],"tags":[],"class_list":["post-4251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-quan-ly"],"yoast_head":"\nC\u1eeda h\u00e0ng nh\u1ecf c\u00f3 c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/cua-hang-nho-co-can-xay-dung-thuong-hieu-khong-2\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u1eeda h\u00e0ng nh\u1ecf c\u00f3 c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Theo nghi\u00ean c\u1ee9u cho th\u1ea5y 90% c\u00e1c c\u1eeda h\u00e0ng quy m\u00f4 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam v\u1eabn \u0111ang kinh doanh d\u1ef1a v\u00e0o kinh nghi\u1ec7m b\u1ea3n th\u00e2n, v\u1ed1n t\u1ef1 c\u00f3 v\u00e0 c\u1ea1nh tranh nhau b\u1eb1ng y\u1ebfu t\u1ed1 gi\u00e1 r\u1ebb. 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