{"id":4470,"date":"2017-06-01T10:11:24","date_gmt":"2017-06-01T03:11:24","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=4470"},"modified":"2017-06-05T16:57:36","modified_gmt":"2017-06-05T09:57:36","slug":"5-sai-lam-can-tranh-trong-thuong-mai-dien-tu-2","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/5-sai-lam-can-tranh-trong-thuong-mai-dien-tu-2\/","title":{"rendered":"5 sai l\u1ea7m c\u1ea7n tr\u00e1nh trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"
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Kh\u00f4ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn thanh to\u00e1n ho\u1eb7c quy tr\u00ecnh mua h\u00e0ng r\u1eafc r\u1ed1i, website m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ngh\u00e8o n\u00e0n… l\u00e0 nh\u1eefng nguy c\u01a1 khi\u1ebfn vi\u1ec7c kinh doanh kh\u00f4ng th\u1ec3 c\u1ea5t c\u00e1nh.<\/h1>\n<\/div>\n
\n

X\u00e2y d\u1ef1ng m\u1ed9t trang b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng qu\u00e1 kh\u00f3 v\u00ec hi\u1ec7n nay c\u00f3 nhi\u1ec1u gi\u1ea3i ph\u00e1p gi\u00fap x\u00e2y d\u1ef1ng gian h\u00e0ng ch\u1ec9 trong v\u00e0i ph\u00fat. Tuy nhi\u00ean, \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 chuy\u1ec7n ho\u00e0n to\u00e0n kh\u00e1c. Thu h\u00fat truy c\u1eadp v\u00e0 t\u1ea1o ra doanh thu trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t th\u1ef1c s\u1ef1 r\u1ea5t kh\u00f3 kh\u0103n. M\u1ed9t s\u1ed1 sai l\u1ea7m c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n kh\u00f3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn, th\u1eadm ch\u00ed th\u1ea5t b\u1ea1i:<\/p>\n\n\n\n
\"20131227112935-e-commerce-7815-144125383\"G\u00e2y kh\u00f3 kh\u0103n cho kh\u00e1ch h\u00e0ng<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\nKh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n \u1edf nhi\u1ec1u kh\u00e2u khi\u1ebfn cho h\u1ecd m\u1ea5t c\u1ea3m t\u00ecnh v\u00e0 ra \u0111i kh\u00f4ng tr\u1edf l\u1ea1i. C\u00f3 th\u1ec3 thi\u1ebft k\u1ebf web c\u1ee7a b\u1ea1n thi\u1ebfu tr\u1ef1c quan, d\u1eabn t\u1edbi vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng t\u1ebb nh\u1ea1t kh\u00f4ng hi\u1ec7u qu\u1ea3. Trong m\u00f4i tr\u01b0\u1eddng ng\u00e0y nay, m\u1ed9t website c\u1ea7n thi\u1ebft ph\u1ea3i c\u00f3 phi\u00ean b\u1ea3n t\u1ed1i \u01b0u cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

Kh\u00f4ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn thanh to\u00e1n hay quy tr\u00ecnh mua h\u00e0ng r\u1eafc r\u1ed1i c\u0169ng khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf \u0111i m\u00e0 kh\u00f4ng mua \u0111\u01b0\u1ee3c g\u00ec m\u1eb7c d\u00f9 h\u1ecd s\u1eafp ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng. Ngo\u00e0i ra, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ngh\u00e8o n\u00e0n hay ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m k\u00e9m l\u00e0 nh\u1eefng nguy c\u01a1 ti\u1ec1m \u1ea9n khi\u1ebfn vi\u1ec7c kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 c\u1ea5t c\u00e1nh.<\/p>\n

Kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/p>\n

M\u1ed9t trong c\u00e1c chi ph\u00ed l\u1edbn nh\u1ea5t c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi. Doanh nghi\u1ec7p n\u00e0o kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb v\u00e0o nh\u00f3m \u0111\u00f3 s\u1ebd r\u1ea5t d\u1ec5 l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch.<\/p>\n

\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3, h\u00e3y nghi\u00ean c\u1ee9u k\u1ef9 th\u00f4ng tin kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3, vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ri\u00eang t\u01b0 h\u01a1n s\u1ebd gi\u00fap b\u1ea1n s\u1ebd gi\u1ea3m \u0111\u01b0\u1ee3c chi ph\u00ed.<\/p>\n

L\u1ee3i nhu\u1eadn bi\u00ean qu\u00e1 th\u1ea5p<\/strong><\/p>\n

C\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u ch\u1ecbu thua l\u1ed7 cho t\u1edbi khi h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c quy m\u00f4 nh\u1ea5t \u0111\u1ecbnh. H\u1ecd ph\u1ea3i ch\u1ecbu nhi\u1ec1u chi ph\u00ed kh\u00e1c nhau nh\u01b0 thu\u00ea kho b\u00e3i, chi ph\u00ed thu\u00ea c\u1ed5ng thanh to\u00e1n, v\u1eadn chuy\u1ec3n, qu\u1ea3ng c\u00e1o, l\u01b0\u01a1ng nh\u00e2n vi\u00ean\u2026 Kh\u00e1ch h\u00e0ng th\u00ec lu\u00f4n mong c\u00f3 gi\u1ea3m gi\u00e1. T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi, khuy\u1ebfn m\u1ea1i, qu\u00e0 t\u1eb7ng\u2026 l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u t\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n

Ti\u1ebfp th\u1ecb k\u00e9m hi\u1ec7u qu\u1ea3<\/strong><\/p>\n

L\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00f2i h\u1ecfi ph\u1ea3i am hi\u1ec3u ti\u1ebfp th\u1ecb qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, n\u1ed9i dung ph\u00f9 h\u1ee3p…\u00a0Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y g\u1eafn li\u1ec1n v\u1edbi d\u1eef li\u1ec7u v\u00e0 c\u1ea7n kinh ph\u00ed \u0111\u1ec3 qu\u1ea3ng c\u00e1o. Ph\u00e2n t\u00edch \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. T\u1eeb vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ea7n nh\u1eafm t\u1edbi, n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o n\u00e0o hay th\u1eadm ch\u00ed l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p n\u00e0o \u0111\u1ec1u b\u1ecb chi ph\u1ed1i b\u1edfi d\u1eef li\u1ec7u.<\/p>\n

\u0110\u1ec3 t\u1ed1i \u01b0u tri\u1ec7t \u0111\u1ec3 k\u00eanh b\u00e1n h\u00e0ng v\u00e0 t\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn, h\u00e3y d\u00e0nh th\u1eddi gian t\u00ecm hi\u1ec3u c\u1eb7n k\u1ebd d\u1eef li\u1ec7u, ph\u00e2n t\u00edch trang c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

G\u00e2y phi\u1ec1n to\u00e1i cho kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c chi ph\u00ed kh\u00f4ng r\u00f5 r\u00e0ng\u00a0<\/strong><\/p>\n

Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u1ee9c gi\u1eadn v\u1edbi nh\u1eefng chi ph\u00ed kh\u00f4ng r\u00f5 r\u00e0ng hi\u1ec7n ra khi ti\u1ebfn h\u00e0nh thanh to\u00e1n, t\u00ecnh tr\u1ea1ng b\u1ea3o m\u1eadt k\u00e9m c\u1ee7a c\u1ed5ng thanh to\u00e1n hay vi\u1ec7c b\u1eaft bu\u1ed9c \u0111\u0103ng k\u00fd m\u1edbi \u0111\u1eb7t \u0111\u01b0\u1ee3c h\u00e0ng, v\u00e0 t\u1ea5t nhi\u00ean c\u1ea3 t\u00ecnh tr\u1ea1ng b\u00e1n h\u00e0ng ho\u00e1 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng. M\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ea3i lo\u1ea1i b\u1ecf t\u1ea5t c\u1ea3 phi\u1ec1n to\u00e1i n\u00e0y.<\/p>\n

Trong ph\u1ea7n qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng c\u1ee7a doanh nghi\u1ec7p, h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng ph\u1ea7n nh\u01b0 qu\u1ea3n l\u00fd nh\u00e0 cung c\u1ea5p, nghi\u1ec7p v\u1ee5 logistic v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 cho kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn thanh to\u00e1n ho\u1eb7c quy tr\u00ecnh mua h\u00e0ng r\u1eafc r\u1ed1i, website m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ngh\u00e8o n\u00e0n… l\u00e0 nh\u1eefng nguy c\u01a1 khi\u1ebfn vi\u1ec7c kinh doanh kh\u00f4ng th\u1ec3 c\u1ea5t c\u00e1nh. X\u00e2y d\u1ef1ng m\u1ed9t trang b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng qu\u00e1 kh\u00f3 v\u00ec hi\u1ec7n nay c\u00f3 nhi\u1ec1u gi\u1ea3i ph\u00e1p gi\u00fap x\u00e2y …<\/p>\n","protected":false},"author":4,"featured_media":4472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-4470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem-ban-le"],"yoast_head":"\n5 sai l\u1ea7m c\u1ea7n tr\u00e1nh trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/5-sai-lam-can-tranh-trong-thuong-mai-dien-tu-2\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 sai l\u1ea7m c\u1ea7n tr\u00e1nh trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Kh\u00f4ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn thanh to\u00e1n ho\u1eb7c quy tr\u00ecnh mua h\u00e0ng r\u1eafc r\u1ed1i, website m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ngh\u00e8o n\u00e0n… l\u00e0 nh\u1eefng nguy c\u01a1 khi\u1ebfn vi\u1ec7c kinh doanh kh\u00f4ng th\u1ec3 c\u1ea5t c\u00e1nh. 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