{"id":4495,"date":"2017-06-01T10:31:31","date_gmt":"2017-06-01T03:31:31","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=4495"},"modified":"2017-06-06T09:03:47","modified_gmt":"2017-06-06T02:03:47","slug":"tiet-lo-15-cach-viet-tieu-de-quang-cao-google-adwords-my-an-lien","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/tiet-lo-15-cach-viet-tieu-de-quang-cao-google-adwords-my-an-lien\/","title":{"rendered":"Ti\u1ebft l\u1ed9 15 c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o Google Adwords m\u1ef3 \u0103n li\u1ec1n"},"content":{"rendered":"
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Qu\u1ea3ng c\u00e1o Google Adwords l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn d\u1ecbch marketing online t\u1eeb doanh nghi\u1ec7p l\u1edbn cho \u0111\u1ebfn c\u00e1c shop b\u00e1n h\u00e0ng v\u1eeba v\u00e0 nh\u1ecf. Ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi mua s\u1ea3n ph\u1ea9m \u0111\u1ec1u t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Trong \u0111\u00f3, Google hi\u1ec7n l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t v\u00ec v\u1eady ch\u1ea1y qu\u1ea3ng c\u00e1o theo t\u1eeb kh\u00f3a tr\u00ean Google l\u00e0 c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh v\u00e0 tr\u1ef1c ti\u1ebfp nh\u1ea5t. C\u00f9ng v\u1edbi t\u1eeb kh\u00f3a, th\u00ec ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o Google Adwords<\/strong> v\u1edbi n\u1ed9i dung phong ph\u00fa l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 kh\u00e1ch h\u00e0ng click v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n

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  1. \n

    1. T\u1ea1o qu\u1ea3ng c\u00e1o GA<\/h2>\n<\/li>\n<\/ol>\n

    Tr\u01b0\u1edbc khi \u0111\u1ebfn v\u1edbi ph\u1ea7n vi\u1ebft m\u1eabu qu\u1ea3ng c\u00e1o Googel Adwords, b\u1ea1n c\u1ea7n t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o qua nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n sau \u0111\u00e2y:<\/p>\n

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    • B\u01b0\u1edbc 1: T\u00ecm ki\u1ebfm l\u01b0u l\u01b0\u1ee3ng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111ang kinh doanh ho\u1eb7c mu\u1ed1n qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm qua c\u00f4ng c\u1ee5 Google Keywords Planner, c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd li\u1ec7t k\u00ea cho b\u1ea1n c\u00e1c t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm >10 l\u01b0\u1ee3t t\u00ecm\/th\u00e1ng t\u1eeb n\u0103m tr\u01b0\u1edbc cho \u0111\u1ebfn tr\u01b0\u1edbc \u0111\u00e2y 1 th\u00e1ng. B\u1ea1n n\u00ean t\u00ecm v\u00e0 \u0111\u01b0a v\u00e0o danh s\u00e1ch t\u1eeb kh\u00f3a to\u00e0n b\u1ed9 t\u1eeb kh\u00f3a trong ph\u1ea7n nh\u00f3m t\u1eeb kh\u00f3a g\u1ee3i \u00fd v\u00e0 b\u1ea3ng t\u1eeb kh\u00f3a do b\u1ea1n t\u00ecm ki\u1ebfm. Danh s\u00e1ch t\u1eeb\u00a0kh\u00f3a c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn h\u00e0ng ngh\u00ecn t\u1eeb t\u00f9y v\u00e0o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n t\u00ecm ki\u1ebfm.<\/li>\n
    • \"Ti\u1ebft<\/li>\n
    • Ti\u1ebft l\u1ed9 15 c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o Google Adwords m\u1ef3 \u0103n li\u1ec1n<\/em><\/li>\n<\/ul>\n

      B\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i t\u1eeb kh\u00f3a th\u00e0nh c\u00e1c nh\u00f3m c\u00f3 c\u00f9ng n\u1ed9i dung, \u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u00ecm \u0111\u00fang nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n

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      • B\u01b0\u1edbc 3: B\u1eaft \u0111\u1ea7u t\u1ea1o qu\u1ea3ng c\u00e1o t\u1eeb \u0111\u00e2y nh\u00e9.<\/li>\n
      • <\/li>\n
      • \u2013 B\u1ea1n \u0111\u1eb7t t\u00ean cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 d\u1ec5 theo d\u00f5i, th\u00f4ng tin n\u00e0y kh\u00f4ng hi\u1ec3n th\u1ecb \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n
      • \u2013 Ch\u1ecdn lo\u1ea1i qu\u1ea3ng c\u00e1o l\u00e0 Search Network Only, ch\u1ecdn theo t\u00ednh n\u0103ng v\u00e0 t\u00f9y ch\u1ecdn m\u00e0 b\u1ea1n th\u00e2y ph\u00f9 h\u1ee3p. Hi\u1ec7n nay GA \u0111\u00e3 cung c\u1ea5p th\u00eam c\u1ea3 ph\u1ea7n qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm di \u0111\u1ed9ng trong m\u1ee5c n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n tr\u01b0\u1edbc \u0111\u00e2y.<\/li>\n
      • \u2013 Thi\u1ebft l\u1eadp \u0111\u1ecba \u0111i\u1ec3m theo nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o t\u1eebng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ebfn t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3 nh\u01b0 H\u00e0 N\u1ed9i, H\u1ea3i Ph\u00f2ng\u2026<\/li>\n
      • \u2013 \u0110\u1eb7t gi\u00e1 th\u1ea7u m\u1eb7c v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y<\/li>\n
      • \u2013 L\u1ef1a ch\u1ecdn ti\u1ec7n \u00edch m\u1edf r\u1ed9ng<\/li>\n
      • \u2013 T\u1ea1o nh\u00f3m qu\u1ea3ng c\u00e1o t\u1eeb danh s\u00e1ch t\u1eeb kh\u00f3a \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i. M\u1ed7i nh\u00f3m t\u1eeb kh\u00f3a s\u1ebd c\u00f3 nh\u00f3m t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh.<\/li>\n
      • \u2013 Vi\u1ebft n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n
          \n
        1. \n

          2. 15 c\u00e1ch vi\u1ebft m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords<\/h2>\n<\/li>\n
        2. \"Vi\u1ebft<\/li>\n
        3. Vi\u1ebft ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o Google Adwords h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng<\/em><\/li>\n<\/ol>\n

          Ph\u1ea7n vi\u1ebft n\u1ed9i dung Google Adwords l\u00e0 c\u00f4ng vi\u1ec7c r\u1ea5t quan tr\u1ecdng v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 am hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng n\u1ed9i dung hay v\u00e0 ng\u1eafn g\u1ecdn. N\u1ed9i dung qu\u1ea3ng c\u00e1o s\u1ebd bao g\u1ed3m: Ti\u00eau \u0111\u1ec1, M\u00f4 t\u1ea3 1, M\u00f4 t\u1ea3 2 v\u00e0 URL hi\u1ec3n th\u1ecb. Trong \u0111\u00f3 ph\u1ea7n ti\u00eau \u0111\u1ec1 ch\u00ednh l\u00e0 m\u1ed3i c\u00e2u \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 15 c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o GA b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay: (ph\u1ea7n ti\u00eau \u0111\u1ec1 gi\u1edbi h\u1ea1n trong 30 k\u00fd t\u1ef1)<\/p>\n

            \n
          1. \u2013 Thu h\u1eb9p \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u01b0: D\u1ea1y ti\u1ebfng Anh cho ng\u01b0\u1eddi \u0111i l\u00e0m<\/li>\n
          2. \u2013 \u0110em \u0111\u1ebfn l\u1ee3i \u00edch b\u1ea5t ng\u1edd: N\u00f3i ti\u1ebfng Anh l\u01b0u lo\u00e1t ch\u1ec9 sau 4 tu\u1ea7n<\/li>\n
          3. \u2013 S\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5: Ph\u1ea7n m\u1ec1m l\u00e0m video HD mi\u1ec5n ph\u00ed<\/li>\n
          4. \u2013 Tin hot: T\u00ecm ra gi\u1ea3i ph\u00e1p tr\u1ecb b\u1ec7nh vi\u00eam kh\u1edbp<\/li>\n
          5. \u2013 \u0110\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ec3 t\u1ea1o s\u1ef1 t\u00f2 m\u00f2: Du l\u1ecbch \u0110\u00e0 N\u1eb5ng \u2013 1 tri\u1ec7u 2 ng\u00e0y 1 \u0111\u00eam?<\/li>\n
          6. \u2013 C\u00e2u h\u1ecfi v\u1edbi c\u1ee5m t\u1eeb \u201cL\u00e0m th\u1ebf n\u00e0o\u201d: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kinh doanh v\u1edbi v\u1ed1n 0\u0111?<\/li>\n
          7. \u2013 C\u00e1c t\u1eeb g\u1ee3i t\u00ednh g\u1ea5p g\u00e1p: B\u00e1n g\u1ea5p 100 m\u00e1y l\u00e0m s\u1eefa chua gi\u00e1 m\u1ec1m<\/li>\n
          8. \u2013 Gi\u1ea3m gi\u00e1: \u0110\u1ed3ng h\u1ed3 nam gi\u1ea3m 60% c\u00f2n 1 tri\u1ec7u\/c\u00e1i<\/li>\n
          9. \u2013 S\u1eed d\u1ee5ng s\u1ed1 l\u01b0\u1ee3ng: 5 l\u00fd do v\u00ec sao b\u1ea1n c\u1ea7n c\u00f3 chi\u1ebfc \u00e1o n\u00e0y<\/li>\n
          10. \u2013 \u0110\u01b0a t\u00ean s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0o ti\u00eau \u0111\u1ec1<\/li>\n
          11. \u2013 \u0110\u01b0a ra l\u1eddi c\u1ea3nh b\u00e1o<\/li>\n
          12. \u2013 L\u00fd do tr\u01b0\u1edbc \u2013 sau c\u1ea3i thi\u1ec7n sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/li>\n
          13. \u2013 Th\u00f4ng tin ch\u1ee9ng th\u1ef1c<\/li>\n
          14. \u2013 Ti\u1ebft l\u1ed9 th\u00f4ng tin gi\u00e1n ti\u1ebfp th\u00f4ng qua ng\u01b0\u1eddi th\u1ee9 3<\/li>\n
          15. \u2013 C\u00e2u m\u1ec7nh l\u1ec7nh<\/li>\n<\/ol>\n

            Sau khi c\u00f3 ph\u1ea7n ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o GA h\u1ea5p d\u1eabn, b\u1ea1n s\u1ebd \u0111\u1ebfn v\u1edbi ph\u1ea7n \u0111i\u1ec1n m\u00f4 t\u1ea3 1, 2 v\u00e0 URL cho m\u1eabu qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o nhi\u1ec1u nh\u00f3m qu\u1ea3ng c\u00e1o kh\u00e1c nhau h\u01b0\u1edbng \u0111\u1ebfn t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng theo nh\u00f3m t\u1eeb kh\u00f3a \u0111\u00e3 ph\u00e2n lo\u1ea1i \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed m\u00e0 v\u1eabn ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Qu\u1ea3ng c\u00e1o Google Adwords l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn d\u1ecbch marketing online t\u1eeb doanh nghi\u1ec7p l\u1edbn cho \u0111\u1ebfn c\u00e1c shop b\u00e1n h\u00e0ng v\u1eeba v\u00e0 nh\u1ecf. Ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi mua s\u1ea3n ph\u1ea9m \u0111\u1ec1u t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Trong …<\/p>\n","protected":false},"author":4,"featured_media":4496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,64],"tags":[],"class_list":["post-4495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-quang-cao-huong-dan","category-kinh-nghiem-ban-le"],"yoast_head":"\nTi\u1ebft l\u1ed9 15 c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o Google Adwords m\u1ef3 \u0103n li\u1ec1n - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tiet-lo-15-cach-viet-tieu-de-quang-cao-google-adwords-my-an-lien\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ti\u1ebft l\u1ed9 15 c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o Google Adwords m\u1ef3 \u0103n li\u1ec1n - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Qu\u1ea3ng c\u00e1o Google Adwords l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn d\u1ecbch marketing online t\u1eeb doanh nghi\u1ec7p l\u1edbn cho \u0111\u1ebfn c\u00e1c shop b\u00e1n h\u00e0ng v\u1eeba v\u00e0 nh\u1ecf. 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