{"id":4501,"date":"2017-06-01T10:35:35","date_gmt":"2017-06-01T03:35:35","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=4501"},"modified":"2017-06-06T09:03:19","modified_gmt":"2017-06-06T02:03:19","slug":"5-sai-lam-lon-nen-tranh-khi-kinh-doanh-tren-social-media","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/5-sai-lam-lon-nen-tranh-khi-kinh-doanh-tren-social-media\/","title":{"rendered":"5 sai l\u1ea7m l\u1edbn n\u00ean tr\u00e1nh khi kinh doanh tr\u00ean social media"},"content":{"rendered":"
\n

<\/h1>\n<\/div>\n

“\u0110\u1ea5u kh\u1ea9u” tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea3ng l\u1edd c\u00f4ng ch\u00fang hay qu\u00e1 \u00edt xu\u1ea5t hi\u1ec7n l\u00e0 nh\u01b0ng sai l\u1ea7m kh\u00f4ng n\u00ean m\u1eafc ph\u1ea3i khi kinh doanh trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/h3>\n

Jared Del Prete, Gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a h\u00e3ng qu\u1ea3ng c\u00e1o EGC v\u1eeba chia s\u1ebb v\u1edbi CNBC<\/em> v\u1ec1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media). Nh\u1eefng b\u00e0i h\u1ecdc n\u00e0y h\u1eefu \u00edch c\u1ea3 v\u1edbi doanh nghi\u1ec7p l\u1eabn ng\u01b0\u1eddi l\u00e0m kinh doanh.<\/h3>\n
\n

1. Tham chi\u1ebfn<\/p>\n

H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u00edch \u201cng\u1ea3 l\u01b0ng\u201d v\u00e0 theo d\u00f5i nh\u1eefng cu\u1ed9c “\u0111\u1ea5u kh\u1ea9u” tr\u00ean social media. Tuy nhi\u00ean b\u00ed quy\u1ebft c\u1ee7a vi\u1ec7c g\u00ecn gi\u1eef kh\u00e1ch h\u00e0ng (v\u00e0 ph\u1ea9m gi\u00e1) l\u00e0 kh\u00f4ng bao gi\u1edd d\u00ednh l\u00edu \u0111\u1ebfn nh\u1eefng cu\u1ed9c c\u00e3i v\u00e3, cu\u1ed9c chi\u1ebfn tr\u00ean social media v\u1edbi b\u1ea5t k\u1ef3 ai.<\/p>\n

\u0110\u00e2y l\u00e0 quy t\u1eafc m\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 b\u1edfi v\u00ec vi\u1ec7c c\u00f4ng khai \u201c\u0111\u1ea5u kh\u1ea9u\u201d v\u1edbi kh\u00e1ch h\u00e0ng ch\u1ec9 g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u cho th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1ee3c l\u1ea1i, c\u00f4ng ty c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch th\u1ec3 hi\u1ec7n r\u1eb1ng h\u00e3ng lu\u00f4n lu\u00f4n mu\u1ed1n h\u1ee3p t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng m\u00e2u thu\u1eabn. \u201cH\u1ecd s\u1ebd th\u1ef1c s\u1ef1 th\u1ea5y \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\u201d, v\u1ecb n\u00e0y nh\u1eadn \u0111\u1ecbnh.<\/p>\n\n\n\n\n
\"social-media-apps-7760-1435891670.jpg\"<\/td>\n<\/tr>\n
\n

Nh\u1eefng \u1ee9ng d\u1ee5ng social media ph\u1ed1 bi\u1ebfn tr\u00ean di \u0111\u1ed9ng.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

2. Ph\u1edbt l\u1edd c\u00f4ng ch\u00fang<\/p>\n

Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean th\u1ea5t b\u1ea1i trong vi\u1ec7c l\u1eafng nghe v\u00e0 th\u1ea5u hi\u1ec3u nh\u1eefng c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd g\u00e2y t\u1ed5n th\u1ea5t l\u1edbn cho th\u01b0\u01a1ng hi\u1ec7u. Social media l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c giao ti\u1ebfp gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty. Do \u0111\u00f3, doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o l\u0129nh v\u1ef1c n\u00e0y nh\u1eb1m \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed1i quan h\u1ec7 gi\u1eefa c\u1ea3 hai b\u00ean \u0111\u01b0\u1ee3c g\u00ecn gi\u1eef. D\u00f9 vi\u1ec7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7 (24 gi\u1edd m\u1ed9t ng\u00e0y, 7 ng\u00e0y trong tu\u1ea7n) l\u00e0 r\u1ea5t kh\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi nh\u1eefng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng nhanh nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

3. Gi\u1eef nguy\u00ean th\u00f4ng \u0111i\u1ec7p tr\u00ean nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng<\/p>\n

Nh\u1eefng nh\u00f3m kh\u00e1c nhau \u0111\u00f2i h\u1ecfi nh\u1eefng c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1c nhau. Cho d\u00f9 b\u1ea1n \u0111ang qu\u1ea3n l\u00fd m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 500 tri\u1ec7u th\u00e0nh vi\u00ean theo d\u00f5i hay m\u1ed9t t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n c\u00f3 200 b\u1ea1n b\u00e8, h\u1ecd \u0111\u1ec1u mu\u1ed1n c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1c nhau. M\u1ed9t \u0111o\u1ea1n phim b\u1ea1n \u0111\u0103ng tr\u00ean trang Facebook s\u1ebd ph\u1ea3i kh\u00e1c v\u1edbi m\u1ed9t c\u00e2u chuy\u1ec7n tr\u00ean Snapchat. Nh\u1eefng n\u1ed9i dung c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p kh\u00e1n gi\u1ea3 kh\u00e1c nhau.<\/p>\n

Nh\u1eefng \u0111o\u1ea1n phim, \u1ea3nh c\u1ea7n ph\u1ea3i \u0111\u1eb9p v\u00e0 sinh \u0111\u1ed9ng nh\u1eb1m thu h\u00fat ng\u01b0\u1eddi xem, nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y ng\u1eafn g\u1ecdn c\u0169ng gi\u00fap th\u00f4ng \u0111i\u1ec7p ti\u1ebfp c\u1eadn h\u01a1n v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi.<\/p>\n

4. Chia s\u1ebb nh\u1eefng n\u1ed9i dung kh\u00f4ng li\u00ean quan<\/p>\n

M\u1eb7c d\u00f9 th\u1ec9nh tho\u1ea3ng c\u00f3 nh\u1eefng ch\u1ee7 \u0111\u1ec1 t\u1ecf ra r\u1ea5t \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 h\u1ee3p th\u1eddi, song c\u00f4ng ty n\u00ean tr\u00e1nh \u0111\u1ec1 c\u1eadp. Vi\u1ec7c tham gia \u0111\u1ed1i tho\u1ea1i v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng mang t\u00ednh h\u1ed7 tr\u1ee3 cho th\u01b0\u01a1ng hi\u1ec7u hay h\u00ecnh \u1ea3nh b\u1ea3n th\u00e2n c\u00f3 th\u1ec3 ph\u1ea3n t\u00e1c d\u1ee5ng.<\/p>\n

5. Qu\u00e1 \u00edt xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n th\u00f4ng<\/p>\n

Vi\u1ec7c hi\u1ec7n di\u1ec7n c\u00e0ng nhi\u1ec1u tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u00ec c\u00e0ng t\u1ed1t\u2026tr\u1eeb khi b\u1ea1n ph\u1ea3i qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c ch\u00fang. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 ngu\u1ed3n nh\u00e2n l\u1ef1c \u0111\u1ec3 qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng, bi\u1ebft t\u1ef1 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c v\u00e0 t\u00e0i s\u1ea3n hi\u1ec7n c\u00f3, tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u201cd\u1ea5n th\u00e2n\u201d v\u00e0o b\u1ea5t k\u1ef3 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi n\u00e0o.<\/p>\n

\u0110\u1ee9c Anh <\/strong>(Theo CNBC<\/em>)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

“\u0110\u1ea5u kh\u1ea9u” tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea3ng l\u1edd c\u00f4ng ch\u00fang hay qu\u00e1 \u00edt xu\u1ea5t hi\u1ec7n l\u00e0 nh\u01b0ng sai l\u1ea7m kh\u00f4ng n\u00ean m\u1eafc ph\u1ea3i khi kinh doanh trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. 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