{"id":4628,"date":"2017-06-01T15:00:49","date_gmt":"2017-06-01T08:00:49","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=4628"},"modified":"2017-06-05T17:26:30","modified_gmt":"2017-06-05T10:26:30","slug":"vi-sao-ban-hang-da-kenh-quan-trong-va-kinh-doanh-online-nhat-dinh-phai-co","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-ban-hang-da-kenh-quan-trong-va-kinh-doanh-online-nhat-dinh-phai-co\/","title":{"rendered":"V\u00ec sao b\u00e1n h\u00e0ng \u0111a k\u00eanh quan tr\u1ecdng? V\u00e0 kinh doanh online nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3?"},"content":{"rendered":"<div class=\"row\">\n<h1 class=\"post-title col-md-8 col-md-offset-2\"><\/h1>\n<div class=\"post-info col-md-8 col-md-offset-2\"><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-8 col-md-offset-2\">\n<div class=\"detail-content\">\n<p>Tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. \u0110\u00e3 t\u1eebng c\u00f3 th\u1eddi k\u1ef3 ch\u00fang ta ch\u1ec9 mua ngo\u00e0i c\u1eeda h\u00e0ng, r\u1ed3i nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1eaft \u0111\u1ea7u nhen nh\u00f3m khi xu\u1ea5t hi\u1ec7n nh\u1eefng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng online qua b\u1eb1ng m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">M\u1ee5c l\u1ee5c b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-ban-hang-da-kenh-quan-trong-va-kinh-doanh-online-nhat-dinh-phai-co\/#Vay_ban_hang_da_kenh_la_gi\" title=\"V\u1eady b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 g\u00ec?\">V\u1eady b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 g\u00ec?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-ban-hang-da-kenh-quan-trong-va-kinh-doanh-online-nhat-dinh-phai-co\/#Kinh_nghiem_ap_dung_ban_hang_da_kenh_hieu_qua\" title=\"Kinh nghi\u1ec7m \u00e1p d\u1ee5ng b\u00e1n h\u00e0ng \u0111a k\u00eanh hi\u1ec7u qu\u1ea3\">Kinh nghi\u1ec7m \u00e1p d\u1ee5ng b\u00e1n h\u00e0ng \u0111a k\u00eanh hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-ban-hang-da-kenh-quan-trong-va-kinh-doanh-online-nhat-dinh-phai-co\/#Phai_biet_duoc_chan_dung_khach_hang_cua_ban_la_ai\" title=\"Ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai\">Ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-ban-hang-da-kenh-quan-trong-va-kinh-doanh-online-nhat-dinh-phai-co\/#Tuong_tac_voi_khach_hang_tren_cac_kenh_ua_thich_cua_ho\" title=\"T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh \u01b0a th\u00edch c\u1ee7a h\u1ecd\">T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh \u01b0a th\u00edch c\u1ee7a h\u1ecd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-ban-hang-da-kenh-quan-trong-va-kinh-doanh-online-nhat-dinh-phai-co\/#Ket_noi_du_lieu_data_khach_hang\" title=\"K\u1ebft n\u1ed1i d\u1eef li\u1ec7u, data kh\u00e1ch h\u00e0ng\">K\u1ebft n\u1ed1i d\u1eef li\u1ec7u, data kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>H\u00ecnh th\u1ee9c mua h\u00e0ng \u0111\u00f3 v\u1eabn di\u1ec5n ra nh\u01b0ng kh\u00e1c tr\u01b0\u1edbc r\u1ea5t nhi\u1ec1u, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh (website, m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng) v\u00e0 thi\u1ebft b\u1ecb kh\u00e1c nhau (m\u00e1y t\u00ednh, \u0111i\u1ec7n tho\u1ea1i, tablet\u2026) trong m\u1ed9t qu\u00e1 tr\u00ecnh mua h\u00e0ng. Th\u00eam v\u00e0o \u0111\u00f3, khi m\u1ecdi th\u1ee9 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n, vi\u1ec7c m\u1edf r\u1ed9ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng l\u00e0 n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n thi\u1ebft y\u1ebfu n\u1ebfu c\u00e1c c\u1eeda h\u00e0ng, doanh nghi\u1ec7p mu\u1ed1n \u0111i s\u00e2u, \u0111i xa h\u01a1n n\u1eefa.<\/p>\n<p>D\u0129 nhi\u00ean, vi\u1ec7c mua h\u00e0ng kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t \u0111\u01b0\u1eddng th\u1eb3ng. S\u1ef1 d\u1ecbch chuy\u1ec3n c\u1ee7a mua h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh g\u1eadp gh\u1ec1nh v\u1edbi r\u1ea5t nhi\u1ec1u \u0111\u01b0\u1eddng v\u00f2ng m\u00e0 cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn th\u1ea5t v\u1ecdng cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang ta c\u1ea7n l\u00e0m cho n\u00f3 d\u1ec5 d\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3 t\u1eeb \u0111i\u1ec3m A \u0111\u1ebfn \u0111i\u1ec3m B, v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n c\u1ea7n ph\u1ea3i \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn Omni-channel (ti\u1ebfp th\u1ecb \u0111a k\u00eanh).<\/p>\n<p>Th\u1eadt kh\u00f4ng may, r\u1ea5t hi\u1ebfm c\u00e1c ch\u1ee7 shop\/ doanh nghi\u1ec7p \u0111\u1ea1t hi\u1ec7u qu\u1ea3 \u1edf vi\u1ec7c cross-channel marketing (ti\u1ebfp th\u1ecb ch\u00e9o k\u00eanh) n\u00e0y. T\u1ea1i sao? B\u1edfi v\u00ec Omni-channel l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef d\u1ec5 g\u00e2y hi\u1ec3u l\u1ea7m v\u00e0 nhi\u1ec1u ch\u1ee7 shop online th\u1eadm ch\u00ed kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vay_ban_hang_da_kenh_la_gi\"><\/span>V\u1eady b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, b\u00e1n h\u00e0ng \u0111a k\u00eanh (Omni-channel) li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 m\u1ed9t doanh nghi\u1ec7p\/c\u1eeda h\u00e0ng cung c\u1ea5p tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n v\u00e0 kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 thi\u1ebft b\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd.<\/p>\n<p>V\u00ed d\u1ee5 b\u1ea1n \u0111ang xem m\u1ed9t chi\u1ebfc \u00e1o s\u01a1 mi m\u00ecnh th\u00edch qua m\u1ed9t website th\u1eddi trang n\u00e0o \u0111\u00f3. Th\u00edch l\u1eafm r\u1ed3i, \u0111ang \u0111\u1ecbnh \u0111\u1eb7t h\u00e0ng th\u00ec chu\u00f4ng \u0111i\u1ec7n tho\u1ea1i reo l\u00ean, g\u1ea5u c\u1ee7a b\u1ea1n r\u1ee7 \u0111i ch\u01a1i. Th\u00edch qu\u00e1 \u00fd ch\u1ee9, th\u1ebf l\u00e0 v\u1ed9i v\u00e3 t\u00fat l\u1ea1i v\u1ebb \u0111\u1eb9p trai v\u00e0 ph\u00f3ng xe ra ng\u00f5. B\u1ea1n \u0111\u00e3 b\u1ecf d\u1edf qu\u00e1 tr\u00ecnh mua s\u1eafm c\u1ee7a m\u00ecnh.<\/p>\n<p>\u0110i ch\u01a1i t\u1ed1i v\u1ec1, khi \u0111ang s\u1eed d\u1ee5ng Facebook tr\u00ean iPhone 7 Plus c\u1ee7a m\u00ecnh, b\u1ea1n th\u1ea5y qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u0111\u00fang c\u00e1i \u00e1o b\u1ea1n th\u00edch c\u1ee7a ch\u00ednh website \u0111\u00f3. B\u1ea1n nh\u1edb ra v\u00e0 click v\u00e0o \u0111\u01b0\u1eddng link ngay l\u1eadp t\u1ee9c. V\u00e0 b\u1ea1n ph\u00e1t hi\u1ec7n ra chi\u1ebfc \u00e1o m\u00e0 b\u1ea1n \u0111\u00e3 ch\u1ecdn tr\u01b0\u1edbc \u0111\u00f3 v\u1eabn \u0111ang n\u1eb1m trong gi\u1ecf h\u00e0ng s\u1eb5n r\u1ed3i. \u0110ang \u0111\u1ecbnh click thanh to\u00e1n th\u00ec \u0111i\u1ec7n tho\u1ea1i h\u1ebft pin, b\u1ea1n nhanh ch\u00f3ng b\u1eadt laptop v\u00e0 v\u00e0o l\u1ea1i trang web. M\u1ecdi th\u00f4ng tin v\u1eabn \u0111\u01b0\u1ee3c b\u1ea3o l\u01b0u v\u00e0 b\u1ea1n ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng.<\/p>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm m\u00e0 ng\u01b0\u1eddi d\u00f9ng ng\u00e0y nay mong mu\u1ed1n. H\u1ecd mu\u1ed1n s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 nh\u1ea5t qu\u00e1n tr\u1ea3i nghi\u1ec7m mua h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, v\u00e0 c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau.<\/p>\n<p>Kh\u00f4ng ch\u1ec9 v\u1eady, qu\u00e1 tr\u00ecnh mua s\u1eafm m\u1edbi \u0111ang di\u1ec5n ra c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn c\u00f9ng m\u1ed9t l\u00fac. V\u00ed d\u1ee5: ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 so s\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn v\u00e0 sau \u0111\u00f3 \u0111i \u0111\u1ebfn c\u1eeda h\u00e0ng offline \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m. T\u00ecnh hu\u1ed1ng ng\u01b0\u1ee3c l\u1ea1i c\u0169ng x\u1ea3y ra khi m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng gh\u00e9 th\u0103m m\u1ed9t m\u00f4 h\u00ecnh b\u00e1n l\u1ebb (c\u00f3 gian h\u00e0ng offline) \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m v\u00e0 th\u1ea5y r\u1eb1ng n\u00f3 \u0111\u00e3 h\u1ebft h\u00e0ng. B\u00e2y gi\u1edd t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec anh ta ph\u1ea3i l\u00e0m l\u00e0 nhanh ch\u00f3ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1, \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f3 shipper giao h\u00e0ng \u0111\u1ebfn nh\u00e0 anh \u1ea5y.<\/p>\n<p>\u0110\u1ec3 l\u00e0m h\u00e0i l\u00f2ng nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm tr\u00ean k\u00eanh ti\u1ebfp th\u1ecb n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i cho ph\u00e9p kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c t\u1eeb n\u01a1i h\u1ecd d\u1eebng l\u1ea1i tr\u01b0\u1edbc \u0111\u00f3, b\u1ea5t k\u1ec3 h\u1ecd \u0111ang \u1edf \u0111\u00e2u trong qu\u00e1 tr\u00ecnh mua h\u00e0ng. \u0110\u00f3 l\u00e0 c\u00e1i hay c\u1ee7a Omni-channel marketing m\u00e0 n\u1ec1n t\u1ea3ng Bizweb \u0111ang cung c\u1ea5p, m\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u01a1n v\u1ecb n\u00e0o c\u0169ng c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kinh_nghiem_ap_dung_ban_hang_da_kenh_hieu_qua\"><\/span>Kinh nghi\u1ec7m \u00e1p d\u1ee5ng b\u00e1n h\u00e0ng \u0111a k\u00eanh hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110i\u1ec1u quan tr\u1ecdng trong vi\u1ec7c thi\u1ebft l\u1eadp tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n n\u1eb1m ch\u1ee7 y\u1ebfu \u1edf c\u00e1ch ti\u1ebfp c\u1eadn Omni-channel. B2B hay B2C, h\u00e0nh vi ti\u00eau d\u00f9ng hi\u1ec7n nay b\u1ecb \u0111i\u1ec1u ph\u1ed1i b\u1edfi cam k\u1ebft c\u00e1 nh\u00e2n, \u0111i\u1ec1u \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh vi\u1ec7c ti\u1ebfp th\u1ecb \u0111a k\u00eanh c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau hay kh\u00f4ng. Vi\u1ec7c cho ph\u00e9p ng\u01b0\u1eddi mua ki\u1ec3m so\u00e1t quy tr\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh theo \u00fd mu\u1ed1n c\u1ee7a h\u1ecd, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c gi\u1eef li\u1ec1n m\u1ea1ch, nh\u1ea5t qu\u00e1n t\u1eeb th\u1eddi \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u \u0111\u1ebfn khi k\u1ebft th\u00fac v\u00e0 c\u00f3 th\u1ec3 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh:<\/p>\n<ol>\n<li>Tho\u00e1t kh\u1ecfi qu\u00e1 tr\u00ecnh suy ngh\u0129 l\u1ea1c h\u1eadu<\/li>\n<\/ol>\n<p>Vi\u1ec7c b\u00e1m theo c\u00e1c ph\u01b0\u01a1ng th\u1ee9c, c\u00e1ch th\u1ee9c x\u01b0a c\u0169 s\u1ebd ch\u1ec9 gi\u00fap cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n v\u01b0\u1ee3t m\u1eb7t. Th\u1eddi \u0111\u1ea1i internet v\u00e0 c\u00f4ng ngh\u1ec7 l\u00ean ng\u00f4i,\u00a0k\u00eanh kinh doanh truy\u1ec1n th\u1ed1ng l\u00e0 qu\u00e1 l\u1ed7i th\u1eddi. V\u00ec v\u1eady, h\u00e3y thay \u0111\u1ed5i t\u01b0 duy b\u00e1n h\u00e0ng v\u00e0 t\u1eadp trung v\u00e0o t\u1eebng c\u00e1ch t\u01b0\u01a1ng t\u00e1c c\u0169ng nh\u01b0 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n ho\u00e0n h\u1ea3o cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 c\u00f3 t\u00e1c d\u1ee5ng trong ti\u1ebfp th\u1ecb \u0111a k\u00eanh m\u00e0 c\u00f2n l\u00e0m n\u1ec1n t\u1ea3ng th\u00fac \u0111\u1ea9y\u00a0chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Phai_biet_duoc_chan_dung_khach_hang_cua_ban_la_ai\"><\/span>Ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c Omni-channel, nh\u01b0ng c\u00f3 th\u1ec3 l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1eeb v\u00f4 s\u1ed1 c\u00e1c k\u00eanh kh\u00e1c nhau. Do \u0111\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i t\u1ea1o ra m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng h\u1ee3p nh\u1ea5t v\u00e0 t\u1ed5ng th\u1ec3, gi\u00fap mang \u0111\u1ebfn m\u1ed9t b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 ng\u01b0\u1eddi mua v\u00e0 gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m mua h\u00e0ng ho\u00e0n ch\u1ec9nh.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3? M\u1ed9t v\u00e0i chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng l\u00e0m thay \u0111\u1ed5i suy ngh\u0129 kh\u00e1ch h\u00e0ng bao g\u1ed3m h\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00fang v\u1ec1 c\u00e1 nh\u00e2n, sau \u0111\u00f3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5, c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o d\u1eef li\u1ec7u chu\u1ea9n.<\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Tuong_tac_voi_khach_hang_tren_cac_kenh_ua_thich_cua_ho\"><\/span>T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh \u01b0a th\u00edch c\u1ee7a h\u1ecd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang di chuy\u1ec3n qua nhi\u1ec1u thi\u1ebft b\u1ecb cho m\u1ed9t giao d\u1ecbch. \u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u1ecfa m\u00e3n, h\u1ecd c\u1ea7n gi\u1eef t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh m\u1edf cho kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 email, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, tr\u00f2 chuy\u1ec7n video, nh\u1eafn tin v\u0103n b\u1ea3n ho\u1eb7c cu\u1ed9c g\u1ecdi tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<p>V\u00ec d\u1ee5 khi b\u1ea1n s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng \u0111a k\u00eanh Bizweb, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t website \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0\u00a0b\u00e1n h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c \u1ee9ng d\u1ee5ng s\u1eb5n c\u00f3 trong kho \u1ee9ng d\u1ee5ng c\u1ee7a Bizweb (nh\u01b0 \u1ee9ng d\u1ee5ng chat live, \u1ee9ng d\u1ee5ng b\u00e1n h\u00e0ng tr\u00ean Facebook, b\u00e1n tr\u00ean c\u00e1c s\u00e0n TM\u0110T, b\u00e1n tr\u00ean website kh\u00e1c\u2026) v\u00e0 quan tr\u1ecdng l\u00e0 m\u1ecdi th\u1ee9 s\u1ebd \u0111\u01b0\u1ee3c b\u1ea1n ki\u1ec3m so\u00e1t d\u1ec5 d\u00e0ng th\u00f4ng qua website c\u1ee7a m\u00ecnh.<\/p>\n<ol start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Ket_noi_du_lieu_data_khach_hang\"><\/span>K\u1ebft n\u1ed1i d\u1eef li\u1ec7u, data kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Ti\u1ebfp th\u1ecb m\u00e0 kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n nay, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c trong \u00a0th\u1ef1c t\u1ebf. Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn ti\u1ebfp c\u1eadn v\u1edbi Omni-channel, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u th\u00edch h\u1ee3p \u0111\u1ec3 c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft \u0111\u1ed5 v\u00e0o t\u1eeb m\u1ecdi g\u00f3c c\u1ea1nh. T\u00fam l\u1ea1i ph\u1ea3i c\u00f3 d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n.<\/p>\n<p>H\u00e0nh tr\u00ecnh mua h\u00e0ng ng\u00e0y m\u1ed9t tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n v\u1edbi nhi\u1ec1u ph\u00e2n kh\u00fac v\u00e0 h\u00ecnh th\u1ee9c kh\u00e1c nhau. B\u1edfi \u201ckh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 \u00f4ng ch\u1ee7\u201d n\u00ean c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u00e0i vi\u1ec7c tu\u00e2n theo y\u00eau c\u1ea7u c\u1ee7a h\u1ecd. B\u00e1n h\u00e0ng \u0111a k\u00eanh (Omni-channel) l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i \u0111\u00fang h\u01b0\u1edbng cho t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng\/doanh nghi\u1ec7p hi\u1ec7n nay.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. \u0110\u00e3 t\u1eebng c\u00f3 th\u1eddi k\u1ef3 ch\u00fang ta ch\u1ec9 mua ngo\u00e0i c\u1eeda h\u00e0ng, r\u1ed3i nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1eaft \u0111\u1ea7u nhen nh\u00f3m khi xu\u1ea5t hi\u1ec7n nh\u1eefng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng online qua b\u1eb1ng m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":4629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-4628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u00ec sao b\u00e1n h\u00e0ng \u0111a k\u00eanh quan tr\u1ecdng? V\u00e0 kinh doanh online nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-ban-hang-da-kenh-quan-trong-va-kinh-doanh-online-nhat-dinh-phai-co\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ec sao b\u00e1n h\u00e0ng \u0111a k\u00eanh quan tr\u1ecdng? 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