{"id":4798,"date":"2017-06-02T11:34:29","date_gmt":"2017-06-02T04:34:29","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=4798"},"modified":"2017-06-05T16:41:49","modified_gmt":"2017-06-05T09:41:49","slug":"doanh-thu-khoang-15-ty-dongnam-cac-shop-online-dang-ban-gi","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/doanh-thu-khoang-15-ty-dongnam-cac-shop-online-dang-ban-gi\/","title":{"rendered":"Doanh thu kho\u1ea3ng 1,5 t\u1ef7 \u0111\u1ed3ng\/n\u0103m, c\u00e1c shop online \u0111ang b\u00e1n g\u00ec?"},"content":{"rendered":"<header class=\"the-article-header\">\n<h1 class=\"the-article-title cms-title\">Bizweb, m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam, v\u1eeba c\u00f4ng b\u1ed1 nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c shop online tr\u00ean c\u1ea3 n\u01b0\u1edbc v\u1edbi nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1eb7c bi\u1ec7t v\u1ec1 k\u00eanh b\u00e1n h\u00e0ng n\u00e0y.<\/h1>\n<\/header>\n<div class=\"the-article-body cms-body\">\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a Bizweb.vn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t tr\u00ean k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t 5.000 ch\u1ee7 website b\u00e1n h\u00e0ng tr\u00ean c\u1ea3 n\u01b0\u1edbc. C\u00e1c website b\u00e1n h\u00e0ng ch\u1ee7 y\u1ebfu thu\u1ed9c lo\u1ea1i h\u00ecnh c\u1eeda h\u00e0ng, doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, c\u00f3 quy m\u00f4 nh\u00e2n s\u1ef1 t\u1eeb 5 \u0111\u1ebfn 20 nh\u00e2n vi\u00ean.<\/p>\n<p>V\u1ec1 doanh thu, c\u00e1c website b\u00e1n h\u00e0ng trung b\u00ecnh \u0111\u1ea1t kho\u1ea3ng 1,5 t\u1ef7 \u0111\u1ed3ng\/n\u0103m. Trong \u0111\u00f3, 11% c\u00f3 doanh thu kho\u1ea3ng 200 tri\u1ec7u\/n\u0103m; 29,7% c\u00f3 doanh thu t\u1eeb 200 \u0111\u1ebfn 500 tri\u1ec7u \u0111\u1ed3ng\/n\u0103m; 26,1% c\u00f3 doanh thu t\u1eeb 500 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ebfn 1 t\u1ef7 \u0111\u1ed3ng\/n\u0103m; 15,2% c\u00f3 doanh thu t\u1eeb 1 \u0111\u1ebfn 3 t\u1ef7 \u0111\u1ed3ng\/n\u0103m v\u00e0 18% c\u00f3 doanh thu tr\u00ean 3 t\u1ef7 \u0111\u1ed3ng\/n\u0103m.<\/p>\n<table class=\"picture\" align=\"center\">\n<tbody>\n<tr>\n<td class=\"pic\"><img decoding=\"async\" src=\"http:\/\/znews-photo-td.zadn.vn\/w660\/Uploaded\/iutmtn\/2017_03_16\/kinhdoanh4_zing.jpg\" alt=\"Doanh thu khoang 1,5 ty dong\/nam, cac shop online dang ban gi? hinh anh 1\" width=\"1034\" height=\"784\" \/><\/td>\n<\/tr>\n<tr>\n<td class=\"pCaption caption\">Doanh thu c\u1ee7a c\u00e1c shop online n\u0103m 2016. \u0110\u1ed3 h\u1ecda: <em>Hi\u1ebfu C\u00f4ng.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nghi\u00ean c\u1ee9u c\u0169ng cho th\u1ea5y t\u1ef7 l\u1ec7 c\u00e1c website c\u00f3 doanh thu tr\u00ean 500 tri\u1ec7u \u0111\u1ed3ng\/n\u0103m chi\u1ebfm t\u1edbi 59,3%, t\u0103ng 10% so v\u1edbi n\u0103m 2015. \u0110\u00e1ng ch\u00fa \u00fd, 82,1% shop c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng so v\u1edbi n\u0103m tr\u01b0\u1edbc, trong \u0111\u00f3 36% c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng tr\u00ean 10%, cao h\u01a1n h\u1eb3n so v\u1edbi t\u1ef7 l\u1ec7 24% trong n\u0103m 2015.<\/p>\n<p>V\u1ec1 c\u00e1c m\u1eb7t h\u00e0ng kinh doanh, th\u1eddi trang &#8211; ph\u1ee5 ki\u1ec7n v\u1eabn d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ef7 l\u1ec7 ph\u1ed5 bi\u1ebfn (16,9%), ti\u1ebfp \u0111\u00f3 l\u00e0 c\u00f4ng ngh\u1ec7 &#8211; \u0111i\u1ec7n t\u1eed (11,7%) v\u00e0 \u0111\u1ed3 gia d\u1ee5ng &#8211; sinh ho\u1ea1t (7,4%). Ri\u00eang l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 &#8211; du l\u1ecbch &#8211; kh\u00e1ch s\u1ea1n t\u0103ng h\u01a1n 2% so v\u1edbi n\u0103m ngo\u00e1i (t\u1eeb 2% l\u00ean h\u01a1n 4%).<\/p>\n<table class=\"picture\" align=\"center\">\n<tbody>\n<tr>\n<td class=\"pic\"><img decoding=\"async\" src=\"http:\/\/znews-photo-td.zadn.vn\/w660\/Uploaded\/iutmtn\/2017_03_16\/kinhdoanh_zing.jpg\" alt=\"Doanh thu khoang 1,5 ty dong\/nam, cac shop online dang ban gi? hinh anh 2\" width=\"1284\" height=\"824\" \/><\/td>\n<\/tr>\n<tr>\n<td class=\"pCaption caption\">C\u00e1c ng\u00e0nh ngh\u1ec1 l\u0129nh v\u1ef1c kinh doanh c\u1ee7a c\u00e1c shop online. \u0110\u1ed3 h\u1ecda: <em>Hi\u1ebfu C\u00f4ng.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>V\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng l\u1edbn nh\u1ea5t, l\u0129nh v\u1ef1c th\u1eddi trang &#8211; ph\u1ee5 ki\u1ec7n c\u0169ng ch\u00ednh l\u00e0 l\u0129nh v\u1ef1c c\u00f3 t\u1ef7 l\u1ec7 shop kh\u00f4ng t\u0103ng tr\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t.<\/p>\n<p>T\u00ednh ri\u00eang c\u00e1c shop kinh doanh th\u1eddi trang &#8211; ph\u1ee5 ki\u1ec7n c\u00f3 g\u1ea7n 1\/4 shop cho hay doanh thu n\u0103m 2016 kh\u00f4ng t\u0103ng tr\u01b0\u1edfng so v\u1edbi 2015. Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a \u0111\u1ea1i di\u1ec7n Bizweb, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t quy lu\u1eadt t\u1ea5t y\u1ebfu, khi c\u00e0ng c\u00f3 nhi\u1ec1u c\u1ea1nh tranh s\u1ebd c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n, t\u1ea1o \u0111\u01b0\u1ee3c cho m\u00ecnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t m\u1edbi c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n<p>V\u1ec1 \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, theo kh\u1ea3o s\u00e1t, 3\/4 shop online \u0111\u1ec1u c\u00f3 c\u1eeda h\u00e0ng, showroom, v\u0103n ph\u00f2ng ho\u1eb7c m\u1ed9t \u0111\u1ecba ch\u1ec9 c\u1ee5 th\u1ec3. Bizweb nh\u1eadn \u0111\u1ecbnh, vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t \u01b0u th\u1ebf c\u1ee7a kinh doanh online. Trong c\u00e1c ph\u01b0\u01a1ng th\u1ee9c giao h\u00e0ng, t\u1ef7 l\u1ec7 kh\u00e1ch \u0111\u1ebfn l\u1ea5y h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i qu\u1ea7y\/\u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u00f3 m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t (87,7%) v\u00e0 t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng l\u1edbn nh\u1ea5t (tr\u00ean 1-2 l\u1ea7n\/tu\u1ea7n chi\u1ebfm 68%).<\/p>\n<p>V\u1ec1 k\u00eanh b\u00e1n h\u00e0ng, c\u1eeda h\u00e0ng\/showroom l\u00e0 k\u00eanh \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1t nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh (38,9%), sau \u0111\u00f3 l\u00e0 Website (35,7%), Facebook (33,8%) v\u00e0 S\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (11,9%). Ngo\u00e0i nh\u1eefng k\u00eanh n\u00e0y, c\u00e1c ch\u1ee7 shop c\u0169ng s\u1eed d\u1ee5ng th\u00eam nhi\u1ec1u k\u00eanh kh\u00e1c nh\u01b0 Zalo, Instagram, Di\u1ec5n \u0111\u00e0n, Youtube\u2026 nh\u01b0ng ch\u01b0a th\u1ef1c s\u1ef1 khai th\u00e1c tri\u1ec7t \u0111\u1ec3 ti\u1ec1m n\u0103ng.<\/p>\n<table class=\"picture\" align=\"center\">\n<tbody>\n<tr>\n<td class=\"pic\"><img decoding=\"async\" src=\"http:\/\/znews-photo-td.zadn.vn\/w660\/Uploaded\/iutmtn\/2017_03_16\/kinhdoanh3_zing.jpg\" alt=\"Doanh thu khoang 1,5 ty dong\/nam, cac shop online dang ban gi? hinh anh 3\" width=\"1514\" height=\"848\" \/><\/td>\n<\/tr>\n<tr>\n<td class=\"pCaption caption\">T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c shop online n\u0103m 2016. \u0110\u1ed3 h\u1ecda:\u00a0<em>Hi\u1ebfu C\u00f4ng.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>B\u00e1n h\u00e0ng \u0111a k\u00eanh Omni \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng trong kinh doanh. Thay v\u00ec b\u00e1n h\u00e0ng tr\u00ean m\u1ed9t k\u00eanh truy\u1ec1n th\u1ed1ng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c ch\u1ee7 shop s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh kh\u00e1c nhau \u0111\u1ec3 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o c\u00f3 s\u1ef1 ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u1eeda h\u00e0ng. Nhu c\u1ea7u v\u1ec1 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111a k\u00eanh, v\u1ec1 n\u1ec1n t\u1ea3ng \u0111\u1ed3ng b\u1ed9 tr\u1edf n\u00ean b\u1ee9c thi\u1ebft h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p>V\u1ec1 nh\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb, trong n\u0103m 2016, c\u00f3 92% c\u00e1c shop \u0111\u00e3 \u0111\u1ea7u t\u01b0 cho qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb, trong \u0111\u00f3, c\u00e1c shop chi tr\u00ean 10 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng chi\u1ebfm h\u01a1n 70%. T\u1ef7 l\u1ec7 c\u00e1c shop chi tr\u00ean 20 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng t\u0103ng g\u1ea5p h\u01a1n 3 l\u1ea7n so v\u1edbi n\u0103m 2015 (t\u1eeb 8% l\u00ean 26%). Trung b\u00ecnh m\u1ed9t shop \u0111\u00e3 \u0111\u1ea7u t\u01b0 20 tri\u1ec7u\/th\u00e1ng cho ti\u1ebfp th\u1ecb, t\u1ef7 l\u1ec7 n\u00e0y t\u0103ng 16% so v\u1edbi n\u0103m 2015.<\/p>\n<p>\u0110ang ch\u00fa \u00fd, theo nghi\u00ean c\u1ee9u Bizweb, nh\u1eefng shop chi d\u01b0\u1edbi 10 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng cho ti\u1ebfp th\u1ecb v\u00e0 kh\u00f4ng ti\u1ebfp th\u1ecb c\u00ed s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu th\u1ea5p.<\/p>\n<p>Theo \u00f4ng Tr\u1ea7n Tr\u1ecdng Tuy\u1ebfn (CEO C\u00f4ng ty CP C\u00f4ng ngh\u1ec7 DKT &#8211; \u0111\u01a1n v\u1ecb ch\u1ee7 qu\u1ea3n Bizweb.vn), n\u1ebfu v\u1eabn gi\u1eef t\u01b0 duy cho r\u1eb1ng doanh s\u1ed1 th\u1ea5p th\u00ec ph\u1ea3i ti\u1ebft ki\u1ec7m chi ph\u00ed ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o, c\u00e1c shop s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u1ed9t ph\u00e1.<\/p>\n<p>\u201cThay v\u00e0o \u0111\u00f3, c\u00e1c shop n\u00ean \u0111\u1eb7t b\u00e0i to\u00e1n ng\u01b0\u1ee3c l\u1ea1i r\u1eb1ng ti\u1ebfp th\u1ecb bao nhi\u00eau l\u00e0 \u0111\u1ee7 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00edch \u0111\u1ebfn v\u1ec1 doanh thu. V\u00e0 \u0111\u1eebng qu\u00ean, m\u00ecnh ch\u1ec9 vi\u1ec7c t\u1eadp trung v\u00e0o b\u00e1n h\u00e0ng, c\u00f4ng ngh\u1ec7 h\u00e3y \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c lo\u201d, \u00f4ng Tuy\u1ebfn cho bi\u1ebft th\u00eam.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bizweb, m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam, v\u1eeba c\u00f4ng b\u1ed1 nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c shop online tr\u00ean c\u1ea3 n\u01b0\u1edbc v\u1edbi nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1eb7c bi\u1ec7t v\u1ec1 k\u00eanh b\u00e1n h\u00e0ng n\u00e0y. Nghi\u00ean c\u1ee9u c\u1ee7a Bizweb.vn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t tr\u00ean k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t 5.000 ch\u1ee7 website b\u00e1n  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":4475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-4798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-y-tuong-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doanh thu kho\u1ea3ng 1,5 t\u1ef7 \u0111\u1ed3ng\/n\u0103m, c\u00e1c shop online \u0111ang b\u00e1n g\u00ec? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/doanh-thu-khoang-15-ty-dongnam-cac-shop-online-dang-ban-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doanh thu kho\u1ea3ng 1,5 t\u1ef7 \u0111\u1ed3ng\/n\u0103m, c\u00e1c shop online \u0111ang b\u00e1n g\u00ec? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Bizweb, m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam, v\u1eeba c\u00f4ng b\u1ed1 nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c shop online tr\u00ean c\u1ea3 n\u01b0\u1edbc v\u1edbi nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1eb7c bi\u1ec7t v\u1ec1 k\u00eanh b\u00e1n h\u00e0ng n\u00e0y. 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