{"id":5123,"date":"2017-06-06T11:14:20","date_gmt":"2017-06-06T04:14:20","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=5123"},"modified":"2017-06-09T15:24:35","modified_gmt":"2017-06-09T08:24:35","slug":"kinh-doanh-ca-phe-buoc-chuyen-tu-tho-sang-tinh","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/kinh-doanh-ca-phe-buoc-chuyen-tu-tho-sang-tinh\/","title":{"rendered":"Kinh doanh c\u00e0 ph\u00ea: B\u01b0\u1edbc chuy\u1ec3n t\u1eeb th\u00f4 sang tinh"},"content":{"rendered":"

Trong xu\u1ea5t kh\u1ea9u, c\u00e1c doanh nghi\u1ec7p c\u00e0 ph\u00ea \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m th\u00f4 sang s\u1ea3n ph\u1ea9m ch\u1ebf bi\u1ebfn. \u1ede th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, h\u1ecd \u0111ang n\u1ed7 l\u1ef1c l\u00e0m thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng v\u1edbi th\u00f4ng \u0111i\u1ec7p “c\u00e0 ph\u00ea s\u1ea1ch”. \u00a0<\/strong><\/p>\n

Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p n\u1ed7 l\u1ef1c gia t\u0103ng doanh thu t\u1eeb s\u1ea3n ph\u1ea9m ch\u1ebf bi\u1ebfn s\u00e2u cho c\u1ea3 xu\u1ea5t kh\u1ea9u v\u00e0 ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba. N\u0103m 2016, Vi\u1ec7t Nam xu\u1ea5t kh\u1ea9u kho\u1ea3ng 1,8 tri\u1ec7u t\u1ea5n c\u00e0 ph\u00ea v\u1edbi kim ng\u1ea1ch 3,4 t\u1ef7 USD, l\u01b0\u1ee3ng c\u00e0 ph\u00ea ch\u1ebf bi\u1ebfn xu\u1ea5t kh\u1ea9u chi\u1ebfm kho\u1ea3ng 4% s\u1ea3n l\u01b0\u1ee3ng nh\u01b0ng t\u1edbi 10% doanh s\u1ed1, so v\u1edbi n\u0103m tr\u01b0\u1edbc m\u1edbi 7%.<\/p>\n

B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 Ph\u00e1t tri\u1ec3n n\u00f4ng th\u00f4n \u0111ang \u0111\u1ecbnh h\u01b0\u1edbng t\u00e1i c\u01a1 c\u1ea5u v\u00e0 n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh cho ng\u00e0nh c\u00e0 ph\u00ea v\u1edbi m\u1ee5c ti\u00eau s\u1ea3n ph\u1ea9m ch\u1ebf bi\u1ebfn t\u0103ng d\u1ea7n \u0111\u1ec3 \u0111\u1ea1t 25% v\u00e0o n\u0103m 2020 (kho\u1ea3ng 4 t\u1ef7 USD) v\u00e0 kho\u1ea3ng 30 – 40% v\u00e0o n\u0103m 2030 trong t\u1ed5ng doanh thu xu\u1ea5t kh\u1ea9u 5 – 6 t\u1ef7 USD\/n\u0103m.<\/p>\n

Gia t\u0103ng gi\u00e1 tr\u1ecb cho c\u00e0 ph\u00ea Vi\u1ec7t
\n<\/strong><\/p>\n

Khi c\u00f4ng b\u1ed1 \u0111\u1ea7u t\u01b0 h\u01a1n 1.000 t\u1ef7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 cao t\u1ea1i \u0110\u1eafk L\u1eafk h\u1ed3i tu\u1ea7n tr\u01b0\u1edbc, NutiFood c\u0169ng \u0111\u1ed3ng th\u1eddi \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0o c\u00f4ng ty c\u00e0 ph\u00ea Ph\u01b0\u1edbc An. B\u01b0\u1edbc \u0111i n\u00e0y cho th\u1ea5y NutiFood \u0111ang \u0111\u1eb7t tham v\u1ecdng \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m trong l\u0129nh v\u1ef1c F&B. Theo \u0111\u00f3, h\u1ecd cam k\u1ebft \u0111\u1ea7u t\u01b0 \u0111\u1ec3 \u0110\u1eafk L\u1eafk ph\u00e1t tri\u1ec3n ng\u00e0nh c\u00e0 ph\u00ea theo chu\u1ed7i t\u1eeb c\u00e2y gi\u1ed1ng, tr\u1ed3ng tr\u1ecdt, thu ho\u1ea1ch \u0111\u1ebfn ch\u1ebf bi\u1ebfn, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m…<\/p>\n

V\u1edbi doanh thu h\u1eb1ng n\u0103m kho\u1ea3ng 300 t\u1ef7 \u0111\u1ed3ng, ch\u1ee7 y\u1ebfu xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea th\u00f4 nh\u01b0ng Ph\u01b0\u1edbc An c\u00f3 l\u1ee3i th\u1ebf l\u1edbn v\u1ec1 v\u00f9ng nguy\u00ean li\u1ec7u v\u1edbi t\u1ed5ng di\u1ec7n t\u00edch c\u00e0 ph\u00ea g\u1ea7n 830 ha v\u00e0 qu\u1ea3n l\u00fd 1.400 ha c\u00e0 ph\u00ea \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn UTZ Certified. V\u00f9ng \u0111\u1ea5t bazan thu\u1ed9c \u0111\u1ed3n \u0111i\u1ec1n CADA do Ph\u01b0\u1edbc An qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi Ph\u00e1p x\u00e2y d\u1ef1ng t\u1eeb n\u0103m 1922 v\u1ed1n n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng c\u00e0 ph\u00ea th\u01a1m ngon. NutiFood cho bi\u1ebft s\u1ebd \u0111\u1ea7u t\u01b0 nh\u00e0 m\u00e1y ch\u1ebf bi\u1ebfn c\u00f9ng v\u1edbi m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea g\u1eafn v\u1edbi xu\u1ea5t x\u1ee9 \u0111\u1ecba l\u00fd Bu\u00f4n Ma Thu\u1ed9t.<\/p>\n

Th\u00e1ch th\u1ee9c c\u1ee7a Ph\u01b0\u1edbc An c\u0169ng nh\u01b0 \u0111a s\u1ed1 c\u00f4ng ty xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb gia t\u0103ng cho h\u1ea1t c\u00e0 ph\u00ea trong \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. TG\u0110 H\u1ed3 S\u1ef9 Trung cho bi\u1ebft: “Ngu\u1ed3n \u0111\u1ea7u t\u01b0 c\u1ee7a NutiFood \u0111\u1ec3 t\u00e1i c\u01a1 c\u1ea5u, \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng \u0111\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng n\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 cao, h\u01b0\u1edbng t\u1edbi s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea s\u1ea1ch v\u00e0 h\u1eefu c\u01a1 c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n”.<\/p>\n

Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb NutiFood Tr\u1ea7n Thanh H\u1ea3i c\u0169ng chia s\u1ebb: “V\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i s\u1eb5n c\u00f3, ch\u00fang t\u00f4i s\u1ebd khu\u1ebfch tr\u01b0\u01a1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea g\u1eafn v\u1edbi ch\u1ec9 d\u1eabn \u0111\u1ecba l\u00fd Bu\u00f4n Ma Thu\u1ed9t t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc l\u1eabn qu\u1ed1c t\u1ebf, tr\u01b0\u1edbc m\u1eaft nh\u1eafm \u0111\u1ebfn 2 th\u1ecb tr\u01b0\u1eddng Nh\u1eadt v\u00e0 M\u1ef9\u201d.<\/p>\n

Trong khi \u0111\u00f3 TNI Corporation \u0111\u1eb7t tham v\u1ecdng l\u1edbn nh\u1ea5t \u1edf th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c v\u1edbi t\u1ea7m nh\u00ecn doanh thu l\u00ean t\u1ef7 USD. B\u00e0 L\u00ea Ho\u00e0ng Di\u1ec7p Th\u1ea3o – ng\u01b0\u1eddi s\u00e1ng l\u1eadp King Coffee t\u1ea1i M\u1ef9 n\u0103m 2016 – \u0111\u00e3 \u0111\u01b0a nh\u00e0 m\u00e1y v\u00e0o ho\u1ea1t \u0111\u1ed9ng h\u1ed3i th\u00e1ng tr\u01b0\u1edbc v\u1edbi t\u1ed5ng c\u00f4ng su\u1ea5t 9.000 t\u1ea5n c\u00e0 ph\u00ea rang xay v\u00e0 19.800 t\u1ea5n c\u00e0 ph\u00ea h\u00f2a tan h\u1eb1ng n\u0103m.<\/p>\n

B\u00e0 Th\u1ea3o cho bi\u1ebft, TNI nh\u1eafm cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf th\u00f4ng qua c\u00e1c k\u00eanh si\u00eau th\u1ecb l\u1edbn v\u1edbi k\u1ef3 v\u1ecdng n\u00e2ng cao gi\u00e1 tr\u1ecb c\u00e0 ph\u00ea v\u00e0 \u0111\u01b0a c\u00e0 ph\u00ea Vi\u1ec7t ra th\u1ebf gi\u1edbi. Th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 “king market” v\u1edbi l\u01b0\u1ee3ng c\u00e0 ph\u00ea ti\u00eau th\u1ee5 t\u0103ng r\u1ea5t m\u1ea1nh h\u1eb1ng n\u0103m, v\u00ec th\u1ebf c\u00e1c c\u00f4ng ty l\u1edbn \u0111\u1ec1u mu\u1ed1n chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n t\u1ea1i qu\u1ed1c gia \u0111\u00f4ng d\u00e2n nh\u1ea5t th\u1ebf gi\u1edbi n\u00e0y.<\/p>\n

“Ch\u00fang t\u00f4i xem \u0111\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng nh\u1ea5t v\u00e0 mu\u1ed1n \u0111\u1ec1 ra m\u1ee5c ti\u00eau 1 t\u1ef7 USD doanh thu t\u1ea1i n\u01a1i \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 “king market” n\u00e0y, b\u00e0 Th\u1ea3o n\u00f3i.<\/p>\n

N\u1ec1n t\u1ea3ng th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba
\n<\/strong><\/p>\n

N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 v\u00e0i c\u00e1i t\u00ean th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea n\u1ed9i \u0111\u1ecba nh\u01b0 Trung Nguy\u00ean, Nestcafe, Vinacafe… th\u00ec hi\u1ec7n nay th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Vi\u1ec7t \u0111\u00e3 kh\u00e1 \u0111a d\u1ea1ng, c\u1ea1nh tranh m\u1ea1nh m\u1ebd \u1edf t\u1eebng ph\u00e2n kh\u00fac: c\u00e0 ph\u00ea rang xay, h\u00f2a tan, c\u00e0 ph\u00ea t\u01b0\u01a1i, t\u00fai l\u1ecdc…<\/p>\n

M\u1ed7i n\u0103m h\u00e0ng ch\u1ee5c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ra \u0111\u1eddi, nhi\u1ec1u c\u00e1i t\u00ean d\u1ea7n quen thu\u1ed9c nh\u01b0 Highland, K Coffee (Ph\u00fac Sinh), Passio, C\u1ea7u \u0110\u1ea5t Farm, An Th\u00e1i Caf\u00e9, Sunrise, PhinDeli, Birdy (Ajinomoto)…<\/p>\n

Th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u1edbi h\u01a1n 90 tri\u1ec7u d\u00e2n l\u00e0 v\u00f4 c\u00f9ng ti\u1ec1m n\u0103ng, \u01b0\u1edbc quy m\u00f4 doanh thu v\u01b0\u1ee3t xa gi\u00e1 tr\u1ecb xu\u1ea5t kh\u1ea9u. M\u1ed9t doanh nghi\u1ec7p \u01b0\u1edbc t\u00ednh, gi\u1ea3 s\u1eed ch\u1ec9 10% d\u00e2n ch\u00fang u\u1ed1ng c\u00e0 ph\u00ea m\u1ed7i ng\u00e0y 1 ly v\u1edbi gi\u00e1 trung b\u00ecnh 20.000 \u0111\u1ed3ng, th\u00ec quy m\u00f4 ti\u00eau th\u1ee5 h\u1eb1ng ng\u00e0y g\u1ea7n 200 t\u1ef7 v\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 3,5 t\u1ef7 USD\/n\u0103m.<\/p>\n\n\n\n
– 4 th\u00e1ng \u0111\u1ea7u n\u0103m, doanh thu xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea g\u1ea7n 1,4 t\u1ef7 USD, gi\u1ea3m 8,8% v\u1ec1 l\u01b0\u1ee3ng nh\u01b0ng t\u0103ng 21,7% v\u1ec1 tr\u1ecb gi\u00e1.<\/p>\n

– N\u0103m 2016 c\u1ea3 n\u01b0\u1edbc c\u00f3 160 c\u01a1 s\u1edf ch\u1ebf bi\u1ebfn c\u00e0 ph\u00ea rang xay c\u00f3 t\u1ed5ng c\u00f4ng su\u1ea5t 51.000 t\u1ea5n; 19 nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea h\u00f2a tan c\u00f4ng su\u1ea5t 170.000 t\u1ea5n\/n\u0103m.<\/p>\n

– C\u1ea3 n\u01b0\u1edbc c\u00f3 150 doanh nghi\u1ec7p xu\u1ea5t kh\u1ea9u v\u00e0 3.000 \u0111\u1ea1i l\u00fd thu mua c\u00e0 ph\u00ea, ch\u1ec9 1\/3 doanh nghi\u1ec7p c\u00f3 nh\u00e0 m\u00e1y ch\u1ebf bi\u1ebfn c\u00e0 ph\u00ea nh\u00e2n xu\u1ea5t kh\u1ea9u.<\/p>\n

Ngu\u1ed3n: B\u1ed9 N\u00f4ng nghi\u1ec7p v\u00e0 Ph\u00e1t tri\u1ec3n n\u00f4ng th\u00f4n, Vicofa, T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

C\u00e1c doanh nghi\u1ec7p \u01b0\u1edbc t\u00ednh quy m\u00f4 ti\u00eau th\u1ee5 hi\u1ec7n t\u1ea1i g\u1ea5p \u0111\u00f4i con s\u1ed1 n\u00e0y v\u00e0 h\u1eb1ng n\u0103m v\u1eabn m\u1edbi chi\u1ebfm kho\u1ea3ng 5% l\u01b0\u1ee3ng c\u00e0 ph\u00ea s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc. D\u00f9 l\u00e0 n\u01b0\u1edbc xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nh\u01b0ng Vi\u1ec7t Nam c\u0169ng l\u00e0 n\u01a1i nh\u1eadp kh\u1ea9u c\u00e0 ph\u00ea ch\u1ebf bi\u1ebfn r\u1ea5t l\u1edbn, v\u1edbi gi\u00e1 trung b\u00ecnh cao h\u01a1n 2 – 3 l\u1ea7n c\u00e0 ph\u00ea s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc.<\/p>\n

\u00d4ng Phan Minh Th\u00f4ng – Ch\u1ee7 t\u1ecbch C\u00f4ng ty Ph\u00fac Sinh cho r\u1eb1ng, khi th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea nh\u00e2n b\u00e3o h\u00f2a v\u00e0 l\u1ee3i nhu\u1eadn gi\u1ea3m th\u00ec ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 ch\u00fa tr\u1ecdng v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu. L\u00e0 doanh nghi\u1ec7p thu\u1ed9c top 10 xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea, 3 n\u0103m qua Ph\u00fac Sinh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u K Coffee, theo \u00f4ng Th\u00f4ng, h\u01a1n 90 tri\u1ec7u d\u00e2n l\u00e0 th\u1ecb tr\u01b0\u1eddng l\u1edbn cho s\u1ea3n xu\u1ea5t t\u1ea1i ch\u1ed7, n\u1ebfu ch\u0103m ch\u00fat ch\u1eafc ch\u1eafn s\u1ebd ph\u00e1t tri\u1ec3n t\u1ed1t.<\/p>\n

S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c chu\u1ed7i qu\u00e1n c\u00e0 ph\u00ea v\u1edbi \u0111a d\u1ea1ng ph\u00e2n kh\u00fac, h\u00ecnh th\u1ee9c, d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m \u0111ang l\u00e0m thay \u0111\u1ed5i b\u1ed9 m\u1eb7t th\u1ecb tr\u01b0\u1eddng sang h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i h\u01a1n, t\u1ea1o kh\u00f4ng gian cho c\u00e0 ph\u00ea n\u1ed9i \u0111\u1ecba gia t\u0103ng gi\u00e1 tr\u1ecb.<\/p>\n

Xu h\u01b0\u1edbng c\u00f3 th\u1ec3 th\u1ea5y r\u00f5, nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y \u0111\u00f4ng \u0111\u1ea3o l\u1edbp tr\u1ebb tham gia th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 t\u1ea1o s\u1ee9c \u00e9p l\u00ean th\u1ecb tr\u01b0\u1eddng khi thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng, h\u01b0\u1edbng \u0111\u1ebfn c\u00e0 ph\u00ea s\u1ea1ch.<\/p>\n

Th\u00f3i quen ti\u00eau d\u00f9ng c\u00e0 ph\u00ea rang xay ph\u1ea3i c\u00f3 \u0111\u1ed9 kh\u00e9t, pha tr\u1ed9n \u0111\u1ec3 c\u00f3 \u0111\u1ed9 \u0111\u1eb7c, hay pha t\u1ea1p k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng \u0111ang d\u1ea7n b\u1ecb lo\u1ea1i b\u1ecf v\u00e0 ti\u1ebfn \u0111\u1ebfn c\u00e0 ph\u00ea s\u1ea1ch. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u00ecn ra v\u1ea5n \u0111\u1ec1 n\u00e0y v\u00e0 \u0111ang n\u1ed7 l\u1ef1c qu\u1ea3ng b\u00e1 cho c\u00e0 ph\u00ea s\u1ea1ch.<\/p>\n

\u00d4ng Th\u00f4ng cho r\u1eb1ng, trong 10 n\u0103m t\u1edbi, th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc s\u1ebd chuy\u1ec3n m\u1ea1nh sang ch\u1ebf bi\u1ebfn v\u00e0 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u, d\u1ef1 b\u00e1o s\u1ebd c\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n. Xu h\u01b0\u1edbng c\u00e0 ph\u00ea s\u1ea1ch s\u1ebd ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i kh\u1ea9u v\u1ecb v\u00e0 th\u1ecb hi\u1ebfu. Gi\u1edbi tr\u1ebb \u0111ang ki\u1ebfn t\u1ea1o xu h\u01b0\u1edbng m\u1edbi, khi\u1ebfn th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n v\u00e0 d\u1ea7n s\u1eafp x\u1ebfp k\u1ebb th\u1eafng ng\u01b0\u1eddi thua, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 \u0111\u1ec1u th\u00e0nh c\u00f4ng nh\u01b0ng cu\u1ed1i c\u00f9ng th\u1ecb tr\u01b0\u1eddng s\u1ebd ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n.<\/p>\n

Theo \u00f4ng Th\u00f4ng, vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u th\u00ec chi ph\u00ed marketing ph\u1ea3i l\u1edbn, n\u1ebfu l\u00e0m kh\u00f4ng “\u0111\u1ebfn \u0111\u1ea7u \u0111\u1ebfn \u0111\u0169a” s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3. “T\u1ea5t c\u1ea3 s\u1ebd c\u00f9ng c\u1ea1nh tranh, nh\u01b0ng cu\u1ed1i c\u00f9ng c\u00e1c c\u00f4ng ty c\u00f3 \u0111\u1ee7 s\u1ee9c b\u1ec1n v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o s\u1ebd d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn ng\u01b0\u1ee1ng chuy\u00ean nghi\u1ec7p h\u01a1n, gi\u00e1 tr\u1ecb cao h\u01a1n”, \u00f4ng Th\u00f4ng nh\u1eadn \u0111\u1ecbnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong xu\u1ea5t kh\u1ea9u, c\u00e1c doanh nghi\u1ec7p c\u00e0 ph\u00ea \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m th\u00f4 sang s\u1ea3n ph\u1ea9m ch\u1ebf bi\u1ebfn. \u1ede th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, h\u1ecd \u0111ang n\u1ed7 l\u1ef1c l\u00e0m thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng v\u1edbi th\u00f4ng \u0111i\u1ec7p “c\u00e0 ph\u00ea s\u1ea1ch”. \u00a0 Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p n\u1ed7 …<\/p>\n","protected":false},"author":4,"featured_media":5124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,54],"tags":[],"class_list":["post-5123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-doanh","category-thi-truong-ban-si"],"yoast_head":"\nKinh doanh c\u00e0 ph\u00ea: B\u01b0\u1edbc chuy\u1ec3n t\u1eeb th\u00f4 sang 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