{"id":5270,"date":"2017-06-06T15:25:03","date_gmt":"2017-06-06T08:25:03","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=5270"},"modified":"2017-06-09T15:05:15","modified_gmt":"2017-06-09T08:05:15","slug":"nhung-lam-tuong-ve-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-lam-tuong-ve-xay-dung-thuong-hieu\/","title":{"rendered":"Nh\u1eefng L\u1ea6M T\u01af\u1edeNG v\u1ec1 x\u00e2y d\u1ef1ng TH\u01af\u01a0NG HI\u1ec6U"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Thuong_hieu_la_tat_ca_su_cam_nhan_cua_khach_hang_muc_tieu_ve_san_pham_dich_vu_cua_ban_De_nguoi_tieu_dung_cam_nhan_ve_thuong_hieu_tot_va_dung_voi_dinh_vi_mong_muon_la_ca_mot_qua_trinh_dau_tu_lau_dai_Tuy_nhien_khong_it_nguoi_lam_tuong_ve_thuong_hieu_thuong_bo_qua_hay_xem_nhe_viec_xay_dung_thuong_hieu_dac_biet_la_doi_voi_cua_hang_kinh_doanh_nho_le\"><\/span><b>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea5t c\u1ea3 s\u1ef1 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn v\u1ec1 <\/b><b>th\u01b0\u01a1ng hi\u1ec7u<\/b><b> t\u1ed1t v\u00e0 \u0111\u00fang v\u1edbi \u0111\u1ecbnh v\u1ecb mong mu\u1ed1n l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u1ea7u t\u01b0 l\u00e2u d\u00e0i. Tuy nhi\u00ean, kh\u00f4ng \u00edt ng\u01b0\u1eddi <\/b><b>l\u1ea7m t\u01b0\u1edfng<\/b><b> v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u1eddng b\u1ecf qua hay xem nh\u1eb9 vi\u1ec7c <\/b><b>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b><b>, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi <\/b><b>c\u1eeda h\u00e0ng kinh doanh nh\u1ecf l\u1ebb.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"1_Kinh_doanh_nho_le_khong_can_lam_thuong_hieu\"><\/span><b>1. Kinh doanh nh\u1ecf l\u1ebb kh\u00f4ng c\u1ea7n l\u00e0m th\u01b0\u01a1ng hi\u1ec7u<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Nhieu_nguoi_nghi_%E2%80%9Cthuong_hieu%E2%80%9D_la_khai_niem_lon_lao_va_truu_tuong_Va_chi_co_doanh_nghiep_lon_moi_quan_tam_toi_viec_xay_dung_thuong_hieu_Con_voi_cac_cua_hang_kinh_doanh_nho_le_trong_khi_vua_han_che_ve_nhan_luc_lai_phai_vat_va_can_doi_thu_chi_hang_thang_thoi_gian_dau_ma_lam_thuong_hieu\"><\/span>Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 \u201cth\u01b0\u01a1ng hi\u1ec7u\u201d l\u00e0 kh\u00e1i ni\u1ec7m l\u1edbn lao v\u00e0 tr\u1eebu t\u01b0\u1ee3ng. V\u00e0 ch\u1ec9 c\u00f3 doanh nghi\u1ec7p l\u1edbn m\u1edbi quan t\u00e2m t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. C\u00f2n v\u1edbi c\u00e1c c\u1eeda h\u00e0ng kinh doanh nh\u1ecf l\u1ebb, trong khi v\u1eeba h\u1ea1n ch\u1ebf v\u1ec1 nh\u00e2n l\u1ef1c l\u1ea1i ph\u1ea3i v\u1ea5t v\u1ea3 c\u00e2n \u0111\u1ed1i thu chi h\u00e0ng th\u00e1ng, th\u1eddi gian \u0111\u00e2u m\u00e0 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Dung_lam_tuong_lam_thuong_hieu_la_phai_gan_lien_voi_chien_dich_truyen_thong_cac_hinh_thuc_khuyen_mai_quang_cao_tren_nhung_phuong_tien_truyen_thong_TVC_bao_dai%E2%80%A6_duoc_thuc_hien_boi_nhung_chuyen_gia_thuong_hieu_va_doi_hoi_nguon_kinh_phi_khong_lo_Con_cac_cua_hang_kinh_doanh_nho_le_neu_suot_ngay_khuyen_mai_giam_gia_thi_lai_cung_chang_bao_nhieu_ma_khong_giam_gia_thi_khong_ban_duoc_hang\"><\/span>\u0110\u1eebng l\u1ea7m t\u01b0\u1edfng l\u00e0m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, c\u00e1c h\u00ecnh th\u1ee9c khuy\u1ebfn m\u00e3i, qu\u1ea3ng c\u00e1o tr\u00ean nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng (TVC, b\u00e1o, \u0111\u00e0i\u2026) \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u1eefng chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u00f2i h\u1ecfi ngu\u1ed3n kinh ph\u00ed kh\u1ed5ng l\u1ed3. C\u00f2n c\u00e1c c\u1eeda h\u00e0ng kinh doanh nh\u1ecf l\u1ebb n\u1ebfu su\u1ed1t ng\u00e0y khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1 th\u00ec l\u00e3i c\u0169ng ch\u1eb3ng bao nhi\u00eau, m\u00e0 kh\u00f4ng gi\u1ea3m gi\u00e1 th\u00ec kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Du_kinh_doanh_nho_le_hay_quy_mo_lon_thi_muc_tieu_hang_dau_deu_la_ban_duoc_hang_Voi_cac_cua_hang_nho_viec_lam_thuong_hieu_cung_khong_khong_qua_kho_hay_tap_trung_vao_su_khac_biet_toi_uu_hoa_nhung_loi_the_dang_co_va_tan_dung_phat_trien_nhung_diem_doi_thu_lam_chua_tot\"><\/span>D\u00f9 kinh doanh nh\u1ecf l\u1ebb hay quy m\u00f4 l\u1edbn th\u00ec m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u \u0111\u1ec1u l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. V\u1edbi c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf, vi\u1ec7c l\u00e0m th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00f4ng kh\u00f4ng qu\u00e1 kh\u00f3, h\u00e3y <i>t\u1eadp trung v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t, t\u1ed1i \u01b0u h\u00f3a nh\u1eefng l\u1ee3i th\u1ebf <\/i>\u0111ang c\u00f3 v\u00e0 t\u1eadn d\u1ee5ng\u00a0<i>ph\u00e1t tri\u1ec3n nh\u1eefng \u0111i\u1ec3m \u0111\u1ed1i th\u1ee7 l\u00e0m ch\u01b0a t\u1ed1t.<\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><img decoding=\"async\" class=\"alignnone size-full wp-image-16327 aligncenter\" src=\"https:\/\/www.kiotviet.vn\/wp-content\/uploads\/2017\/05\/Anh-1_600px.jpg\" alt=\"nhung-lam-tuong-ve-xay-dung-thuong-hieu 2\" width=\"600\" height=\"464\" \/><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"2_Xay_dung_thuong_hieu_khong_quan_trong_chi_can_san_pham_tot_la_duoc\"><\/span><b>2. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b><b> kh\u00f4ng quan tr\u1ecdng, ch\u1ec9 c\u1ea7n s\u1ea3n ph\u1ea9m t\u1ed1t l\u00e0 \u0111\u01b0\u1ee3c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"San_pham_chat_luong_thoi_chua_du_nhat_la_khi_doi_thu_cung_co_san_pham_tot_tham_chi_tot_hon_san_pham_cua_ban_Cau_%E2%80%9Chuu_xa_tu_nhien_huong%E2%80%9D_khong_sai_nhung_chua_tron_ven_Trong_khi_ban_cho_rang_do_an_cua_quan_toi_ngon_va_toi_khong_can_lam_gi_ca_khach_tu_biet_tim_den_toi_thi_doi_thu_da_nhay_ben_chu_dong_thu_hut_khach_hang_bang_nhung_%E2%80%9Cchieu_thuc_sang_tao%E2%80%9D_khac\"><\/span>S\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng th\u00f4i ch\u01b0a \u0111\u1ee7, nh\u1ea5t l\u00e0 khi \u0111\u1ed1i th\u1ee7 c\u0169ng c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t, th\u1eadm ch\u00ed t\u1ed1t h\u01a1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u00a0C\u00e2u \u201ch\u1eefu xa t\u1ef1 nhi\u00ean h\u01b0\u01a1ng\u201d kh\u00f4ng sai nh\u01b0ng ch\u01b0a tr\u1ecdn v\u1eb9n. Trong khi b\u1ea1n cho r\u1eb1ng \u0111\u1ed3 \u0103n c\u1ee7a qu\u00e1n t\u00f4i ngon, v\u00e0 t\u00f4i kh\u00f4ng c\u1ea7n l\u00e0m g\u00ec c\u1ea3, kh\u00e1ch t\u1ef1 bi\u1ebft t\u00ecm \u0111\u1ebfn t\u00f4i th\u00ec \u0111\u1ed1i th\u1ee7 \u0111\u00e3 nh\u1ea1y b\u00e9n ch\u1ee7 \u0111\u1ed9ng thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng \u201cchi\u00eau th\u1ee9c s\u00e1ng t\u1ea1o\u201d kh\u00e1c.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><img decoding=\"async\" class=\"alignnone size-full wp-image-16328 aligncenter\" src=\"https:\/\/www.kiotviet.vn\/wp-content\/uploads\/2017\/05\/Anh-2_600px.jpg\" alt=\"nhung-lam-tuong-ve-xay-dung-thuong-hieu 2\" width=\"600\" height=\"371\" \/><\/h4>\n<h3><span class=\"ez-toc-section\" id=\"Tham_chi_khi_da_san_pham_tot_thuong_hieu_tot_ban_cung_khong_the_tiep_tuc_de_no_tu_phat_trien_Do_vay_khi_xay_dung_thuong_hieu_chung_ta_can_quan_tam_den_rat_nhieu_van_de_khac_chu_khong_chi_quan_tam_den_san_pham_trong_do_co_yeu_to_dich_vu_hau_mai_cham_soc_khach_hang%E2%80%A6\"><\/span>Th\u1eadm ch\u00ed khi \u0111\u00e3 s\u1ea3n ph\u1ea9m t\u1ed1t, th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u1ec3 n\u00f3 t\u1ef1 ph\u00e1t tri\u1ec3n. Do v\u1eady khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang ta c\u1ea7n quan t\u00e2m \u0111\u1ebfn r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 kh\u00e1c ch\u1ee9 kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, trong \u0111\u00f3 c\u00f3 y\u1ebfu t\u1ed1 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u2026<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"3_Ban_hang_truoc_lam_thuong_hieu_sau\"><\/span><b>3. B\u00e1n h\u00e0ng tr\u01b0\u1edbc, <\/b><b>l\u00e0m th\u01b0\u01a1ng hi\u1ec7u<\/b><b> sau<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Lam_sao_de_ban_duoc_hang_Lam_sao_khach_biet_ban_ban_ma_toi_mua_Ho_mua_roi_co_tro_lai_khong_Co_gioi_thieu_khach_khac_khong_Neu_khong_co_thuong_hieu_lieu_ban_co_ban_duoc_hang_va_duy_tri_luong_khach_on_dinh\"><\/span>L\u00e0m sao \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng? L\u00e0m sao kh\u00e1ch bi\u1ebft b\u1ea1n b\u00e1n m\u00e0 t\u1edbi mua? H\u1ecd mua r\u1ed3i c\u00f3 tr\u1edf l\u1ea1i kh\u00f4ng? C\u00f3 gi\u1edbi thi\u1ec7u kh\u00e1ch kh\u00e1c kh\u00f4ng? N\u1ebfu kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, li\u1ec7u b\u1ea1n c\u00f3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng v\u00e0 duy tr\u00ec l\u01b0\u1ee3ng kh\u00e1ch \u1ed5n \u0111\u1ecbnh?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Luc_nay_van_de_lai_tro_ve_lam_thuong_hieu_Hay_lam_thuong_hieu_truoc_hoac_lam_song_song_hai_viec_cung_luc_Hay_tam_quen_suy_nghi_ban_hang_truoc_roi_se_lam_thuong_hieu_boi_vi_Ban_dang_ban_hang_rat_tot_doanh_thu_ngay_mot_tang_cung_khong_co_ai_canh_tranh_vay_ban_lam_thuong_hieu_de_lam_gi_nua_Hay_nho_%E2%80%9Clam_thuong_hieu_la_de_ban_duoc_hang%E2%80%9D\"><\/span>L\u00fac n\u00e0y v\u1ea5n \u0111\u1ec1 l\u1ea1i tr\u1edf v\u1ec1\u00a0l\u00e0m th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y l\u00e0m th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc, ho\u1eb7c l\u00e0m song song hai vi\u1ec7c c\u00f9ng l\u00fac. H\u00e3y t\u1ea1m qu\u00ean suy ngh\u0129 b\u00e1n h\u00e0ng tr\u01b0\u1edbc r\u1ed3i s\u1ebd l\u00e0m th\u01b0\u01a1ng hi\u1ec7u b\u1edfi v\u00ec: B\u1ea1n \u0111ang\u00a0<i>b\u00e1n h\u00e0ng<\/i>\u00a0r\u1ea5t t\u1ed1t,\u00a0<i>doanh thu<\/i>\u00a0ng\u00e0y m\u1ed9t t\u0103ng, c\u0169ng kh\u00f4ng c\u00f3 ai c\u1ea1nh tranh, v\u1eady b\u1ea1n l\u00e0m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 l\u00e0m g\u00ec n\u1eefa? H\u00e3y nh\u1edb <i>&#8220;l\u00e0m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng&#8221;.<\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"4_Xay_dung_thuong_hieu_chi_can_logo_va_slogan_la_du\"><\/span><b>4. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b><b> ch\u1ec9 c\u1ea7n logo v\u00e0 slogan l\u00e0 \u0111\u1ee7<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Khong_it_nguoi_nghi_chi_can_thiet_ke_logo_slogan_that_an_tuong_la_da_xay_dung_thuong_hieu_thanh_cong_Logo_va_slogan_chi_la_nhan_dien_thuong_hieu_website_hay_fanpage_cung_chi_la_kenh_truyen_thong_dua_cua_hang_cua_ban_gan_hon_voi_cong_chung_mot_phan_cua_thuong_hieu_ma_thoi\"><\/span>Kh\u00f4ng \u00edt ng\u01b0\u1eddi ngh\u0129, ch\u1ec9 c\u1ea7n thi\u1ebft k\u1ebf logo, slogan th\u1eadt \u1ea5n t\u01b0\u1ee3ng l\u00e0 \u0111\u00e3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. Logo v\u00e0 slogan ch\u1ec9 l\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, website hay fanpage c\u0169ng ch\u1ec9 l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u01b0a c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n g\u1ea7n h\u01a1n v\u1edbi c\u00f4ng ch\u00fang, m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 th\u00f4i.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Cac_yeu_to_nay_giup_khach_hang_biet_toi_ban_nhung_chung_chua_du_de_lam_nen_thuong_hieu_Thuong_hieu_bao_gom_nhung_dau_hieu_huu_hinh_va_vo_hinh_de_nhan_biet_mot_san_pham_hang_hoa_hay_mot_dich_vu_nao_do_duoc_san_xuat_hay_duoc_cung_cap_boi_mot_ca_nhan_hay_mot_to_chuc\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft t\u1edbi b\u1ea1n, nh\u01b0ng ch\u00fang ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 l\u00e0m n\u00ean th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng d\u1ea5u hi\u1ec7u (h\u1eefu h\u00ecnh v\u00e0 v\u00f4 h\u00ecnh) \u0111\u1ec3 nh\u1eadn bi\u1ebft m\u1ed9t s\u1ea3n ph\u1ea9m h\u00e0ng ho\u00e1 hay m\u1ed9t d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t hay \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi m\u1ed9t c\u00e1 nh\u00e2n hay m\u1ed9t t\u1ed5 ch\u1ee9c:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Su_vuot_troi_ve_chat_luong_va_loi_ich_ma_san_pham_mang_lai\"><\/span>S\u1ef1 v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Nhung_gia_tri_cam_xuc_tac_dong_den_khach_hang\"><\/span>Nh\u1eefng gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Mot_he_thong_nhan_dien_dac_trung_nhu_logo_mau_sac_font_chu_bao_bi_thiet_ke_cua_hang%E2%80%A6\"><\/span>M\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n \u0111\u1eb7c tr\u01b0ng nh\u01b0 logo, m\u00e0u s\u1eafc, font ch\u1eef, bao b\u00ec, thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_De_xay_dung_thuong_hieu_thanh_cong_chi_can_quang_cao\"><\/span><b>5. \u0110\u1ec3 x<\/b><b>\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b><b> th\u00e0nh c\u00f4ng ch\u1ec9 c\u1ea7n qu\u1ea3ng c\u00e1o<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Muon_nhanh_chong_thanh_cong_ve_thuong_hieu_chi_can_quang_cao_la_mot_suy_nghi_sai_lam_Quang_cao_de_san_pham_cua_minh_duoc_biet_den_rong_rai_la_cach_can_thiet_Tuy_nhien_quang_cao_mot_san_pham_toi_la_cach_nhanh_nhat_de_giet_chet_mot_thuong_hieu\"><\/span>Mu\u1ed1n nhanh ch\u00f3ng th\u00e0nh c\u00f4ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t suy ngh\u0129 sai l\u1ea7m. Qu\u1ea3ng c\u00e1o \u0111\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i l\u00e0 c\u00e1ch c\u1ea7n thi\u1ebft. Tuy nhi\u00ean\u00a0qu\u1ea3ng c\u00e1o\u00a0<b>m\u1ed9t s\u1ea3n<\/b> <b>ph\u1ea9m t\u1ed3i<\/b> l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 <b>gi\u1ebft ch\u1ebft m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"That_ra_ngoai_quang_cao_van_con_rat_nhieu_phuong_thuc_khac_duoc_su_dung_nhu_nhung_cong_cu_ho_tro_dac_luc_cho_chien_luoc_thuong_hieu_Khach_hang_hinh_thanh_cam_nhan_ve_mot_san_pham_cua_cua_hang_va_tu_do_hinh_thanh_thuong_hieu_qua_nhung_tuong_tac_duoi_day_Trai_nghiem_san_pham_dich_vu_Giao_tiep_voi_nguoi_ban_Cac_hoat_dong_khuyen_mai_va_truyen_thong_khac_qua_tang_giam_gia_truyen_mieng%E2%80%A6\"><\/span>Th\u1eadt ra ngo\u00e0i qu\u1ea3ng c\u00e1o, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1ch h\u00e0ng h\u00ecnh th\u00e0nh c\u1ea3m nh\u1eadn v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a c\u1eeda h\u00e0ng (v\u00e0 t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u) qua nh\u1eefng t\u01b0\u01a1ng t\u00e1c d\u01b0\u1edbi \u0111\u00e2y: <i>Tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5; Giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi b\u00e1n, C\u00e1c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u00e3i v\u00e0 truy\u1ec1n th\u00f4ng kh\u00e1c (qu\u00e0 t\u1eb7ng, gi\u1ea3m gi\u00e1, truy\u1ec1n mi\u1ec7ng&#8230;)<\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><img decoding=\"async\" class=\"alignnone size-full wp-image-16329 aligncenter\" src=\"https:\/\/www.kiotviet.vn\/wp-content\/uploads\/2017\/05\/Anh-3_600px.jpg\" alt=\"nhung-lam-tuong-ve-xay-dung-thuong-hieu 3\" width=\"600\" height=\"411\" \/><\/h4>\n<h3><span class=\"ez-toc-section\" id=\"Noi_tom_lai_de_xay_dung_khac_biet_thuong_hieu_chung_ta_can_dua_tren_he_thong_nhung_giai_phap_doc_dao_so_voi_doi_thu_canh_tranh_nham_muc_tieu_tao_nen_mot_lien_tuong_dac_trung_trong_tam_tri_khach_hang_Lam_the_nao_de_xac_dinh_thuong_hieu_cua_ban_hay_tra_loi_cac_cau_hoi\"><\/span>N\u00f3i t\u00f3m l\u1ea1i, \u0111\u1ec3 x\u00e2y d\u1ef1ng\u00a0kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u ch\u00fang ta c\u1ea7n d\u1ef1a tr\u00ean h\u1ec7 th\u1ed1ng nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ed9c \u0111\u00e1o so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u1eb1m m\u1ee5c ti\u00eau t\u1ea1o n\u00ean m\u1ed9t<b>\u00a0<\/b>li\u00ean t\u01b0\u1edfng \u0111\u1eb7c tr\u01b0ng<b>\u00a0<\/b>trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%93_Cua_hang_ban_chuyen_ve_nhung_san_pham_nao_va_chat_luong_cua_chung\"><\/span>&#8211; C\u1eeda h\u00e0ng b\u1ea1n chuy\u00ean v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u00fang?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%93_Gia_tri_cot_loi_cua_san_pham_va_dich_vu_cua_ban_la_gi\"><\/span>&#8211; Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%93_Tai_sao_khach_hang_nen_mua_san_pham_cua_ban_ma_khong_phai_cua_hang_tuong_tu_ke_ben\"><\/span>&#8211; T\u1ea1i sao kh\u00e1ch h\u00e0ng n\u00ean mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i c\u1eeda h\u00e0ng t\u01b0\u01a1ng t\u1ef1 k\u1ebf b\u00ean?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%93_Thi_truong_muc_tieu_cua_ban_la_ai_Ai_lam_cac_san_pham_va_dich_vu_cua_ban_thu_hut\"><\/span>&#8211; Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai?\u00a0Ai l\u00e0m c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n thu h\u00fat?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%93_Ban_muon_gui_den_khach_hang_tiem_nang_cua_ban_thong_diep_gi\"><\/span>&#8211; B\u1ea1n mu\u1ed1n g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n th\u00f4ng \u0111i\u1ec7p g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Voi_cua_hang_kinh_doanh_nho_le_co_mot_so_diem_quan_trong_can_luu_y_khi_bat_tay_vao_hoat_dong_kinh_doanh_xay_dung_thuong_hieu_LAM_TOT_HON_LAM_KHAC_DI_hoac_TRO_THANH_DUY_NHAT_Cuoi_cung_hay_nho_rang_su_hai_long_cua_khach_hang_la_tai_san_quan_trong_Khong_co_cach_quang_cao_nao_hieu_qua_cao_voi_chi_phi_thap_bang_thong_tin_truyen_mieng_cua_khach_hang_nguoi_tieu_dung\"><\/span>V\u1edbi c\u1eeda h\u00e0ng kinh doanh nh\u1ecf l\u1ebb, c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd khi b\u1eaft tay v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: <b>L\u00c0M T\u1ed0T H\u01a0N, L\u00c0M KH\u00c1C \u0110I ho\u1eb7c TR\u1ede TH\u00c0NH DUY NH\u1ea4T. <\/b>Cu\u1ed1i c\u00f9ng h\u00e3y nh\u1edb r\u1eb1ng, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng. Kh\u00f4ng c\u00f3 c\u00e1ch qu\u1ea3ng c\u00e1o n\u00e0o hi\u1ec7u qu\u1ea3 cao v\u1edbi chi ph\u00ed th\u1ea5p b\u1eb1ng th\u00f4ng tin truy\u1ec1n mi\u1ec7ng c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea5t c\u1ea3 s\u1ef1 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t v\u00e0 \u0111\u00fang v\u1edbi \u0111\u1ecbnh v\u1ecb mong mu\u1ed1n l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u1ea7u t\u01b0 l\u00e2u d\u00e0i. Tuy nhi\u00ean, kh\u00f4ng \u00edt ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng v\u1ec1 th\u01b0\u01a1ng  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":5271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-5270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u1eefng L\u1ea6M T\u01af\u1edeNG v\u1ec1 x\u00e2y d\u1ef1ng TH\u01af\u01a0NG HI\u1ec6U - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-lam-tuong-ve-xay-dung-thuong-hieu\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng L\u1ea6M T\u01af\u1edeNG v\u1ec1 x\u00e2y d\u1ef1ng TH\u01af\u01a0NG HI\u1ec6U - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea5t c\u1ea3 s\u1ef1 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t v\u00e0 \u0111\u00fang v\u1edbi \u0111\u1ecbnh v\u1ecb mong mu\u1ed1n l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u1ea7u t\u01b0 l\u00e2u d\u00e0i. 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