{"id":5277,"date":"2017-06-06T15:29:17","date_gmt":"2017-06-06T08:29:17","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=5277"},"modified":"2017-06-09T15:04:44","modified_gmt":"2017-06-09T08:04:44","slug":"mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/","title":{"rendered":"M\u1edf c\u1eeda h\u00e0ng T\u1ea0P H\u00d3A: Kinh doanh kh\u00f4ng \u201ck\u00e9n\u201d t\u00e0i ch\u00ednh"},"content":{"rendered":"

<\/span>M\u1edf m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a<\/a> \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh kh\u00f4ng qu\u00e1 \u201ck\u00e9n\u201d v\u1ec1 t\u00e0i ch\u00ednh. B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ecdn quy m\u00f4 c\u1ee7a c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi s\u1ed1 v\u1ed1n b\u1ea1n c\u00f3. V\u1edbi th\u00f3i quen mua s\u1eafm \u1edf Vi\u1ec7t Nam, m\u1edf c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh h\u01a1n h\u1eb3n so v\u1edbi c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i cao c\u1ea5p.<\/em><\/strong><\/span><\/h2>\n

<\/span>T\u1ea1i sao b\u1ea1n n\u00ean m\u1edf c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a?<\/strong><\/span><\/h2>\n

<\/span>\u1ede Vi\u1ec7t Nam, v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf ch\u01b0a cao, \u0111a ph\u1ea7n ng\u01b0\u1eddi d\u00e2n v\u1eabn c\u00f3 th\u00f3i quen mua b\u00e1n l\u00e0 t\u1ea1t ngang v\u00e0o ti\u1ec7m t\u1ea1p h\u00f3a ven \u0111\u01b0\u1eddng ho\u1eb7c g\u1ea7n nh\u00e0 \u0111\u1ec3 mua c\u00e1c v\u1eadt d\u1ee5ng thi\u1ebft y\u1ebfu. Th\u00f3i quen \u0111i si\u00eau th\u1ecb hay \u0111\u1eb7t h\u00e0ng tr\u00ean m\u1ea1ng th\u01b0\u1eddng ch\u1ec9 c\u00f3 \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0ng v\u1eabn chi\u1ebfm t\u1ec9 l\u1ec7 th\u1ea5p. V\u00ec v\u1eady c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh h\u01a1n h\u1eb3n so v\u1edbi c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i cao c\u1ea5p.<\/span><\/h3>\n

\"mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh-2\"<\/h4>\n

<\/span>Th\u00eam v\u00e0o \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn m\u1edf ti\u1ec7m t\u1ea1p h\u00f3a \u0111\u1ec3 t\u1eadn d\u1ee5ng m\u1eb7t b\u1eb1ng c\u1ee7a gia \u0111\u00ecnh v\u00e0 \u201cm\u1ed9t c\u00f4ng \u0111\u00f4i vi\u1ec7c\u201d, v\u1eeba kinh doanh v\u1eeba ti\u1ec7n tr\u00f4ng coi nh\u00e0 c\u1eeda, ch\u0103m s\u00f3c con c\u00e1i v\u00e0 gia \u0111\u00ecnh.<\/span><\/h3>\n

<\/span>Ng\u01b0\u1eddi ta g\u1ecdi \u201ckinh doanh t\u1ea1p h\u00f3a\u201d l\u00e0 \u201ct\u00edch ti\u1ec3u th\u00e0nh \u0111\u1ea1i\u201d b\u1edfi s\u1ed1 l\u00e3i tr\u00ean t\u1eebng m\u1eb7t h\u00e0ng kh\u00f4ng cao, s\u1ebd ch\u1ec9 gi\u00fap b\u1ea1n trang tr\u1ea3i c\u00e1c chi ph\u00ed sinh ho\u1ea1t h\u00e0ng ng\u00e0y. Tuy nhi\u00ean n\u1ebfu b\u1ea1n c\u00f3 th\u00eam c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 marketing hay qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng, b\u1ea1n v\u1eabn c\u00f3 nh\u1eefng c\u00e1ch \u0111\u1ec3 t\u1ea1o ra s\u1ed1 l\u00e3i g\u1ea5p nhi\u1ec1u l\u1ea7n.<\/span><\/h3>\n

<\/span>\u0110\u1eb7c bi\u1ec7t v\u1edbi \u0111\u1eb7c tr\u01b0ng l\u00e0 h\u00e0ng ti\u00eau d\u00f9ng, n\u00ean c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n l\u00fac n\u00e0o c\u0169ng c\u00f3 ng\u01b0\u1eddi ra ng\u01b0\u1eddi v\u00e0o, b\u1ea1n s\u1ebd kh\u00f4ng b\u1ecb n\u1ea3n ch\u00ed.<\/span><\/h3>\n

<\/span>Nh\u1eefng kh\u00f3 kh\u0103n th\u01b0\u1eddng g\u1eb7p khi m\u1edf c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a<\/strong><\/span><\/h3>\n

<\/span>Kinh doanh t\u1ea1p h\u00f3a\u00a0c\u00f3 th\u1ec3 thu v\u1ed1n nhanh, nh\u01b0ng l\u1ea1i c\u00f3 m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n, th\u1eed th\u00e1ch nh\u1ea5t \u0111\u1ecbnh:<\/span><\/h3>\n

<\/span>Th\u1ee9 nh\u1ea5t,<\/em><\/strong> B\u1ea1n ph\u1ea3i nh\u1eadp r\u1ea5t nhi\u1ec1u m\u1eb7t h\u00e0ng v\u1edbi nhi\u1ec1u nh\u00e0 cung c\u1ea5p kh\u00e1c nhau \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady b\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 s\u00e1ng su\u1ed1t trong vi\u1ec7c qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a, nh\u1edb gi\u00e1 c\u1ea3 t\u1eebng m\u1eb7t h\u00e0ng v\u00e0 b\u1ed1 tr\u00ed c\u00e1c s\u1ea3n ph\u1ea9m sao cho kh\u00e1ch h\u00e0ng d\u1ec5 t\u00ecm ki\u1ebfm v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/span><\/h3>\n

<\/span>Hi\u1ec7n t\u1ea1i nhi\u1ec1u ch\u1ee7 c\u1eeda h\u00e0ng \u0111\u00e3 gi\u1ea3i quy\u1ebft kh\u00f3 kh\u0103n n\u00e0y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a>. Khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m, d\u00f9 b\u1ea1n tr\u1ef1c ti\u1ebfp b\u00e1n h\u00e0ng hay thu\u00ea ng\u01b0\u1eddi, s\u1ebd kh\u00f4ng bao gi\u1edd ph\u1ea3i nh\u1edb gi\u00e1 s\u1ea3n ph\u1ea9m hay g\u1eb7p r\u1eafc r\u1ed1i trong qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a. Ngo\u00e0i ra, ph\u1ea7n m\u1ec1m c\u00f2n gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd t\u1ed3n kho \u00a0r\u1ea5t hi\u1ec7u qu\u1ea3, gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/span><\/h3>\n\"mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh-4\"\n

<\/span>Th\u1ee9 hai,<\/em><\/strong> c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a th\u01b0\u1eddng ph\u1ea3i c\u1ea1nh tranh r\u1ea5t cao, v\u00ec c\u00f3 nh\u1eefng n\u01a1i ti\u1ec7m t\u1ea1p h\u00f3a n\u1eb1m san s\u00e1t nhau.<\/span><\/h3>\n

<\/span>Kh\u00f3 kh\u0103n n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed7i ch\u1ee7 c\u1eeda h\u00e0ng khi kinh doanh c\u1ea7n \u0111\u1ec1 ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p marketing, d\u1ecbch v\u1ee5 \u01b0u \u0111\u00e3i,\u2026 C\u00e1c c\u1eeda h\u00e0ng m\u1edf sau t\u1ea5t nhi\u00ean s\u1ebd c\u00f3 nh\u1eefng thi\u1ec7t th\u00f2i nh\u1ea5t \u0111\u1ecbnh nh\u01b0ng kh\u00f4ng h\u1eb3n m\u1edf sau l\u00e0 b\u1ea5t l\u1ee3i. R\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng nh\u1ecf ph\u00e1t tri\u1ec3n m\u1ea1nh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi c\u00e1c c\u1eeda h\u00e0ng l\u1edbn, th\u1eadm ch\u00ed c\u00f2n ph\u00e1t tri\u1ec3n khi n\u1eb1m ngay c\u1ea1nh c\u00e1c c\u1eeda h\u00e0ng thu\u1ed9c h\u1ea1ng \u201c\u0111\u1ea1i gia\u201d.<\/span><\/h3>\n

<\/span>N\u1ebfu b\u1ea1n m\u1edf ti\u1ec7m t\u1ea1p h\u00f3a nh\u1ecf t\u1ea1i nh\u00e0, b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng d\u00e2n c\u01b0 t\u1ea1i n\u01a1i b\u1ea1n sinh s\u1ed1ng\u00a0\u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c m\u1eb7t h\u00e0ng kinh doanh cho ph\u00f9 h\u1ee3p<\/span><\/h3>\n

<\/span>V\u00ed d\u1ee5, n\u1ebfu khu v\u1ef1c b\u1ea1n m\u1edf ti\u1ec7m t\u1eadp trung \u0111\u00f4ng c\u00f4ng nh\u00e2n, lao \u0111\u1ed9ng ph\u1ed5 th\u00f4ng, h\u1ecdc sinh, sinh vi\u00ean th\u00ec b\u1ea1n n\u00ean b\u00e1n v\u1edbi gi\u00e1 r\u1ebb v\u00e0 ch\u1ecbu kh\u00f3 cho n\u1ee3, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. N\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch c\u1ee7a b\u1ea1n ch\u1ee7 y\u1ebfu c\u00f4ng nh\u00e2n vi\u00ean ch\u1ee9c, d\u00e2n v\u0103n ph\u00f2ng th\u00ec ch\u1ea5t l\u01b0\u1ee3ng, m\u1eabu m\u00e3 v\u00e0 c\u00e1ch tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a l\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh.<\/span><\/h3>\n

<\/span>\u0110\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng r\u1ee7i ro trong b\u01b0\u1edbc n\u00e0y, \u0111\u1ea7u ti\u00ean b\u1ea1n h\u00e3y quan s\u00e1t nh\u1eefng c\u1eeda h\u00e0ng g\u1ea7n m\u00ecnh nh\u1ea5t xem h\u1ecd b\u00e1n g\u00ec, gi\u00e1 bao nhi\u00eau, v\u00e0 tham kh\u1ea3o nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00e2n trong khu v\u1ef1c v\u1ec1 th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5, nh\u1eefng m\u1eb7t h\u00e0ng c\u00f2n thi\u1ebfu, nh\u1eefng \u0111i\u1ec3m h\u1ea1n ch\u1ebf l\u00e0 g\u00ec. Ngay c\u1ea3 nh\u1eefng th\u1ee9 nh\u1ecf nh\u1eb7t nh\u1ea5t nh\u01b0 c\u00e2y kim, s\u1ee3i ch\u1ec9 c\u0169ng ph\u1ea3i \u0111\u01b0a v\u00e0o danh s\u00e1ch m\u1eb7t h\u00e0ng c\u1ea7n ph\u1ee5c v\u1ee5.<\/span><\/h3>\n

<\/span>M\u1ed9t v\u00e0i l\u01b0u \u00fd khi m\u1edf c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a<\/strong><\/span><\/h2>\n

<\/span>Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng<\/em><\/strong><\/span><\/h3>\n

<\/span>Khi kinh doanh, vi\u1ec7c qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng bao g\u1ed3m: qu\u1ea3n l\u00fd kho, qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh, qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a\u2026. B\u1ea1n n\u00ean s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111\u1ec3 qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd c\u00e1c m\u1ea3ng v\u1ea5n \u0111\u1ec1 tr\u00ean.<\/span><\/h3>\n

<\/span>Ngo\u00e0i ra b\u1ea1n n\u00ean tham kh\u1ea3o c\u00e1ch tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, si\u00eau th\u1ecb mini \u0111\u1ec3 kh\u00e1ch h\u00e0ng khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m kh\u00f4ng b\u1ecb r\u1ed1i m\u1eaft.<\/span><\/h3>\n

\"mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh-3\"<\/h4>\n

<\/span>C\u00e1ch \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/span><\/h3>\n

<\/span>H\u1ea7u nh\u01b0 \u0111i\u1ec1u n\u00e0y \u0111ang d\u1ea7n b\u1ecb l\u00e3ng qu\u00ean b\u1edfi \u0111a ph\u1ea7n c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a nh\u1ecf l\u1ebb hi\u1ec7n t\u1ea1i l\u00e0 c\u00e1c b\u00e0, c\u00e1c c\u00f4. V\u00ec v\u1eady, t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng n\u00e0y kh\u00f4ng bao gi\u1edd c\u00f3 kh\u00e1i ni\u1ec7m marketing hay thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/h3>\n

<\/span>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi tr\u1ebb v\u00e0 mu\u1ed1n ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i, kinh doanh c\u00f3 l\u00e3i, t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh th\u00ec h\u00e3y ch\u1ecdn ra m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/h3>\n

<\/span>V\u00ed d\u1ee5 c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng v\u1eabn \u0111ang l\u00e0m nh\u01b0 khi nh\u1eafc \u0111\u1ebfn chu\u1ed7i si\u00eau th\u1ecb Walmart th\u00ec ng\u01b0\u1eddi ta ngh\u0129 \u0111\u1ebfn \u201cgi\u00e1 r\u1ebb\u201d hay 7-Eleven kh\u00e1ch h\u00e0ng ngh\u0129 ngay \u0111\u1ebfn b\u00e1n h\u00e0ng \u201c24 gi\u1edd\u201d.<\/span><\/h3>\n

<\/span>V\u00ec v\u1eady, \u201cgi\u00e1 r\u1ebb\u201d, \u201cd\u1ecbch v\u1ee5 t\u1ed1t\u201d, \u201cnhi\u1ec1u khuy\u1ebfn m\u00e3i\u201d,\u2026 \u0111\u1ec1u l\u00e0 nh\u1eefng th\u1ee9 khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/h3>\n

<\/span>\u0110\u1eb7t t\u00ean cho c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a<\/em><\/strong><\/span><\/h3>\n

<\/span>V\u1edbi m\u1eb7t h\u00e0ng t\u1ea1p h\u00f3a, b\u1ea1n c\u1ea7n ch\u1ecdn t\u00ean c\u1eeda h\u00e0ng th\u1eadt d\u1ec5 g\u1ecdi, d\u1ec5 nh\u1edb v\u00e0 th\u00e2n thi\u1ec7n. Th\u00f4ng th\u01b0\u1eddng c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a nh\u1ecf th\u01b0\u1eddng l\u1ea5y theo t\u00ean ch\u1ee7 c\u1eeda h\u00e0ng \u0111\u1eb7c \u0111i\u1ec3m d\u1ec5 nh\u1edb c\u1ee7a qu\u00e1n. V\u00ed d\u1ee5: T\u1ea1p h\u00f3a B\u00e0 B\u1ea3y, C\u1eeda h\u00e0ng \u00f4ng Ba, qu\u00e1n C\u00e2y \u0110a,\u2026.<\/span><\/h3>\n

<\/span>Tr\u01b0ng b\u00e0y<\/em><\/strong><\/span><\/h3>\n

<\/span>V\u1edbi l\u01b0\u1ee3ng h\u00e0ng h\u00f3a \u0111a d\u1ea1ng nh\u01b0 v\u1eady, b\u1ea1n n\u00ean b\u1ed1 tr\u00ed h\u00e0ng h\u00f3a m\u1ed9t c\u00e1ch khoa h\u1ecdc, thu\u1eadn ti\u1ec7n trong vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 l\u1ea5y h\u00e0ng, \u0111\u1eb7c bi\u1ec7t ph\u1ea3i c\u00f3 qu\u1ea7y k\u1ec7. Tr\u01b0ng b\u00e0y hi\u1ec7u qu\u1ea3 c\u0169ng l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n t\u0103ng doanh s\u1ed1. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i hi\u1ec7n \u0111\u1ea1i lu\u00f4n \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y r\u1ea5t b\u1eaft m\u1eaft, h\u1ea5p d\u1eabn.<\/span><\/h3>\n\"mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh-1\"\n

<\/span>Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i g\u1ee3i \u00fd c\u01a1 b\u1ea3n gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i v\u1eefng ch\u1eafc h\u01a1n khi kinh doanh c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a. KiotViet ch\u00fac b\u1ea1n ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng \u00fd t\u01b0\u1edfng kinh doanh n\u00e0y!<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

M\u1edf m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh kh\u00f4ng qu\u00e1 \u201ck\u00e9n\u201d v\u1ec1 t\u00e0i ch\u00ednh. B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ecdn quy m\u00f4 c\u1ee7a c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi s\u1ed1 v\u1ed1n b\u1ea1n c\u00f3. V\u1edbi th\u00f3i quen mua s\u1eafm \u1edf Vi\u1ec7t Nam, m\u1edf c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a c\u00f3 l\u1ee3i th\u1ebf …<\/p>\n","protected":false},"author":4,"featured_media":5216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-5277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nM\u1edf c\u1eeda h\u00e0ng T\u1ea0P H\u00d3A: Kinh doanh kh\u00f4ng \u201ck\u00e9n\u201d t\u00e0i ch\u00ednh - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u1edf c\u1eeda h\u00e0ng T\u1ea0P H\u00d3A: Kinh doanh kh\u00f4ng \u201ck\u00e9n\u201d t\u00e0i ch\u00ednh - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"M\u1edf m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh kh\u00f4ng qu\u00e1 \u201ck\u00e9n\u201d v\u1ec1 t\u00e0i ch\u00ednh. 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C\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng lu\u00f4n c\u1ed1 g\u1eafng t\u00ecm cho m\u00ecnh c\u00e1c nh\u00e0 cung c\u1ea5p gi\u00e1 r\u1ebb, ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c d\u1ec5 d\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft tay v\u00e0o l\u0129nh v\u1ef1c kinh doanh n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 ngu\u1ed3n h\u00e0ng t\u1ea1p h\u00f3a nh\u1eb1m gi\u00fap b\u1ea1n \u0111\u1ecdc c\u00f3 c\u00e1i nh\u00ecn r\u00f5 h\u01a1n tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a m\u00ecnh. Khi \u0111\u1ecdc b\u00e0i Kinh nghi\u1ec7m m\u1edf c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi inbox h\u1ecfi v\u1ec1 vi\u00ea\u0323c b\u00e1n t\u1ea1p h\u00f3a l\u1ea5y h\u00e0ng \u1edf \u0111\u00e2u, ngay l\u1eadp t\u1ee9c Blog Sapo \u0111\u00e3 l\u00e0m m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a t\u1eeb l\u1edbn \u0111\u1ebfn nh\u1ecf tr\u00ean \u0111\u1ecba b\u00e0n H\u00e0 N\u1ed9i, TP.HCM v\u00e0 m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng \u0111ang d\u00f9ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng th\u00ec c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1ecba ch\u1ec9 quen thu\u1ed9c m\u00e0 c\u00e1c ti\u1ec7m t\u1ea1p h\u00f3a \u0111ang l\u1ea5y h\u00e0ng d\u01b0\u1edbi \u0111\u00e2y. Ngu\u1ed3n h\u00e0ng c\u1eeda c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a Mu\u00f4\u0301n b\u00e1n t\u1ea1p h\u00f3a l\u1ea5y h\u00e0ng \u1edf \u0111\u00e2u t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP. H\u1ed3 Ch\u00ed Minh 1. Ngu\u1ed3n h\u00e0ng t\u1ea1p h\u00f3a t\u1ea1i H\u00e0 n\u1ed9i B\u00e1n t\u1ea1p h\u00f3a l\u1ea5y h\u00e0ng \u1edf \u0111\u00e2u Ha\u0300 N\u00f4\u0323i? \u0110\u1ed1i v\u1edbi c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a t\u1ea1i H\u00e0 n\u1ed9i, h\u1ecd l\u1ea5y h\u00e0ng \u1edf nhi\u1ec1u \u0111\u1ea1i l\u00fd kh\u00e1c nhau nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1ea1i l\u00fd c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u01b0: \u2013 Ph\u1ed1 M\u1ea1c Th\u1ecb B\u01b0\u1edfi, Ph\u01b0\u1eddng V\u0129nh Tuy, Qu\u1eadn Hai B\u00e0 Tr\u01b0ng, H\u00e0 N\u1ed9i l\u00e0 trung t\u00e2m b\u00e1n bu\u00f4n h\u00e0ng ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t H\u00e0 N\u1ed9i v\u00e0 c\u00e1c t\u1ec9nh ph\u00eda b\u1eafc. \u1ede \u0111\u00e2y c\u00f3 t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng m\u00e0 \u0111\u1ea1i l\u00fd b\u00e1nh k\u1eb9o l\u1edbn \u0111ang cung c\u1ea5p, gi\u00e1 b\u00e1n bu\u00f4n nh\u01b0 b\u00e1nh k\u1eb9o, r\u01b0\u1ee3u bia, thu\u1ed1c l\u00e1, n\u01b0\u1edbc kho\u00e1ng, c\u00e0 ph\u00ea, m\u1ef9 ph\u1ea9m\u2026 \u2013 Ph\u1ed1 ch\u1ee3 H\u00e0ng Bu\u1ed3m, ch\u1ee3 \u0110\u1ed3ng Xu\u00e2n, ph\u1ed1 Nguy\u1ec5n Si\u00eau (Qu\u1eadn Ho\u00e0n Ki\u1ebfm, H\u00e0 n\u1ed9i). \u2013 Ngo\u00e0i ra, mi\u1ec1n B\u1eafc c\u00f3 2 khu v\u1ef1c ph\u00e2n ph\u1ed1i r\u1ea5t l\u1edbn \u0111\u00f3 l\u00e0 Th\u1ed5 Tang v\u00e0 La Ph\u00f9. Tuy nhi\u00ean, b\u1ea1n n\u00ean tham kh\u1ea3o, ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh. M\u1eb7c d\u00f9 gi\u00e1 c\u1ea3 t\u1ea1i \u0111\u00e2y r\u1ea5t c\u1ea1nh tranh, \u0111a d\u1ea1ng m\u1eb7t h\u00e0ng nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng r\u1ea5t kh\u00f3 ki\u1ec3m so\u00e1t. \u2013 Ho\u1eb7c c\u00f3 m\u1ed9t c\u00e1ch kh\u00e1c l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00ean danh s\u00e1ch nh\u1eefng m\u1eb7t h\u00e0ng t\u1ea1p h\u00f3a, sau \u0111\u00f3 qua Big C ho\u1eb7c Metro (\u1edf g\u1ea7n n\u01a1i b\u1ea1n kinh doanh) ch\u1ecdn \u0111\u00fang m\u1eb7t h\u00e0ng \u0111\u00f3, xem nh\u00e3n ph\u1ee5 c\u00f3 t\u00ean v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a nh\u00e0 cung c\u1ea5p, v\u1ec1 b\u1ea1n g\u1ecdi theo s\u1ed1 \u0111\u00f3 l\u00e0 \u0111\u00e3 l\u1ea5y \u0111\u01b0\u1ee3c ngu\u1ed3n h\u00e0ng t\u1eadn g\u1ed1c r\u1ed3i. \u2013 B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u1ea5y s\u1ec9 c\u1ee7a nh\u1eefng ti\u1ec7m t\u1ea1p h\u00f3a l\u1edbn kh\u00e1c. B\u1ea1n n\u00ean tham kh\u1ea3o nhi\u1ec1u n\u01a1i b\u00e1n, ch\u1ed7 n\u00e0o r\u1ebb h\u01a1n th\u00ec l\u1ea5y \u1edf \u0111\u00f3, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u1ea5y m\u1ed9t ch\u1ed7. Khi ba\u0323n \u0111a\u0303 ba\u0301n quen, ca\u0301c m\u00f4\u0301i ha\u0300ng se\u0303 t\u01b0\u0323 ti\u0300m \u0111\u00ea\u0301n ba\u0323n \u0111\u00ea\u0309 ph\u00e2n ph\u00f4\u0301i, khi \u0111o\u0301, ba\u0323n chi\u0309 c\u00e2\u0300n l\u01b0\u0323a cho\u0323n nh\u00e2\u0323p hay kh\u00f4ng nh\u00e2\u0323p ma\u0300 th\u00f4i. 2. Ngu\u1ed3n h\u00e0ng t\u1ea1p h\u00f3a t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh Ban \u0111\u1ea7u m\u1edbi m\u1edf c\u1eeda h\u00e0ng th\u00ec b\u1ea1n n\u00ean li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp t\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i ho\u1eb7c c\u1eeda h\u00e0ng b\u00e1n bu\u00f4n, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p gi\u00e1 s\u1ec9 v\u00e0 nh\u1eadn tr\u1ef1c ti\u1ebfp c\u00e1c \u01b0u \u0111\u00e3i v\u1ec1 gi\u00e1, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i, h\u00ecnh th\u1ee9c thanh to\u00e1n, h\u00ecnh th\u1ee9c giao h\u00e0ng, cam k\u1ebft v\u1ec1 \u0111\u1ed5i tr\u1ea3 h\u00e0ng,\u2026 c\u1ee5 th\u1ec3. H\u00e0ng h\u00f3a m\u1ef9 ph\u1ea9m th\u00ec 2 nh\u00e0 cung c\u1ea5p l\u1edbn l\u00e0 Unilever v\u00e0 Ph\u00fa Th\u00e1i (P&G). B\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp t\u1edbi Unilever H\u00e0 N\u1ed9i (v\u00e0o google t\u00ecm s\u1ebd ra), r\u1ed3i g\u1ecdi h\u1ecd xin th\u00f4ng tin nh\u00e0 ph\u00e2n ph\u1ed1i khu v\u1ef1c b\u1ea1n m\u1edf c\u1eeda h\u00e0ng. H\u1ecd s\u1ebd cho s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a ng\u01b0\u1eddi li\u00ean h\u1ec7 c\u00e1c \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i theo khu v\u1ef1c. B\u1ea1n li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp s\u1ebd c\u00f3 nh\u00e2n vi\u00ean \u0111\u1ebfn t\u1eadn n\u01a1i l\u00e0m vi\u1ec7c. P&G c\u0169ng th\u1ebf ho\u1eb7c nh\u1edd b\u00ean Unilever gi\u1edbi thi\u1ec7u N\u01b0\u1edbc ng\u1ecdt th\u00ec c\u00f3 ch\u1ec9 y\u1ebfu Pepsi (Pepsi, Sting, 7up, Mirinda, Revive, O Long\u2026) v\u00e0 Coca (Coca, Spite, Nutri, Fanta\u2026). Ngo\u00e0i ra th\u00eam Number one c\u1ee7a THP n\u1eefa l\u00e0 c\u0169ng g\u1ea7n \u0111\u1ee7. S\u1eefa t\u01b0\u01a1i th\u00ec ch\u1ee7 \u0111\u1ea1o l\u00e0 Vinamilk, c\u00e1c h\u00e3ng kh\u00e1c th\u00ec theo th\u1ecb hi\u1ebfu \u1edf khu v\u1ef1c m\u00e0 b\u1ea1n b\u00e1n. B\u1ea1n c\u1ee9 m\u1edf 1 th\u1eddi gian l\u00e0 s\u1ebd xu\u1ea5t hi\u1ec7n kh\u00e1ch h\u1ecfi r\u1ed3i t\u00f9y theo kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh m\u00e0 l\u1ea5y D\u1ea7u \u0103n th\u00ec ch\u1ee7 y\u1ebfu Calofic (C\u00e1i L\u00e2n, Simply, Neptune v\u00e0 Meizan) v\u00e0 c\u1ee7a b\u00ean T\u01b0\u1eddng An c\u0169ng c\u00f3 m\u1ea5y lo\u1ea1i; Ngo\u00e0i ra c\u00f2n r\u1ea5t nhi\u1ec1u c\u00e1c m\u1eb7t h\u00e0ng ph\u1ee5 theo n\u1eefa b\u1ea1n c\u1ee9 l\u1ea5y c\u01a1 b\u1ea3n v\u00e0 treo bi\u1ec3n b\u00e1n h\u00e0ng l\u00ean ti\u1ebfp th\u1ecb c\u00e1c h\u00e3ng s\u1ebd l\u1ea7n l\u01b0\u1ee3t \u0111\u1ebfn nh\u01b0ng b\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd tr\u00e1nh b\u1ecb h\u00e0ng gi\u1ea3. C\u00f3 nhi\u1ec1u m\u1eb7t h\u00e0ng kh\u00f4ng t\u00ednh \u0111\u1ebfn l\u1eddi l\u00e3i, m\u00e0 ch\u1ec9 c\u1ea7n \u201c\u0103n\u201d ti\u1ec1n tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m Ngo\u00e0i ra b\u1ea1n c\u00f3 th\u1ec3 tra c\u1ee9u Google; \u0111\u1ecba ch\u1ec9 s\u1ed1 \u0111\u1ec3 bi\u1ebft s\u1ed1 \u0111i\u1ec7n tho\u1ea1i nhi\u1ec1u \u0111\u01a1n v\u1ecb cung c\u1ea5p h\u00e0ng v\u00e0 g\u1ecdi \u0111i\u1ec7n xin b\u00e1o gi\u00e1. Nguy\u00ean t\u1eafc khi mu\u00f4\u0301n bi\u00ea\u0301t b\u00e1n t\u1ea1p h\u00f3a l\u1ea5y h\u00e0ng \u1edf \u0111\u00e2u l\u00e0 lu\u00f4n so s\u00e1nh gi\u00e1 c\u1ea3, ch\u00ednh s\u00e1ch c\u1ee7a 3 -5 nh\u00e0 cung c\u1ea5p \u0111\u1ec3 l\u1ef1a ch\u1ecdn. Nh\u00e2n vi\u00ean kinh doanh c\u00f3 th\u1ec3 b\u00e1o gi\u00e1 ho\u1eb7c ch\u00ednh s\u00e1ch chi\u1ebft kh\u1ea5u ch\u01b0a h\u1ee3p l\u00fd cho b\u1ea1n, b\u1ea1n h\u00e3y ch\u1ee7 \u0111\u1ed9ng li\u00ean h\u1ec7 v\u1ec1 v\u0103n ph\u00f2ng c\u00f4ng ty cung c\u1ea5p h\u00e0ng, li\u00ean h\u1ec7 c\u00e1n b\u1ed9 qu\u1ea3n l\u00fd \u0111\u1ec3 x\u00e1c nh\u1eadn nh\u1eefng ch\u00ednh s\u00e1ch t\u1ed1t nh\u1ea5t. 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B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ecdn quy m\u00f4 c\u1ee7a c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi s\u1ed1 v\u1ed1n b\u1ea1n c\u00f3. V\u1edbi th\u00f3i quen mua s\u1eafm \u1edf Vi\u1ec7t Nam, m\u1edf c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a c\u00f3 l\u1ee3i th\u1ebf ...","og_url":"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/","og_site_name":"Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog","article_publisher":"https:\/\/www.facebook.com\/thitruongsi","article_published_time":"2017-06-06T08:29:17+00:00","article_modified_time":"2017-06-09T08:04:44+00:00","og_image":[{"width":665,"height":443,"url":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/co-nen-mo-cua-hang-tap-hoa-hay-khong2.jpg","type":"image\/jpeg"}],"author":"Ph\u1ea1m Ph\u01b0\u1ee3ng","twitter_card":"summary_large_image","twitter_creator":"@thitruongsi","twitter_site":"@thitruongsi","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Ph\u1ea1m Ph\u01b0\u1ee3ng","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"9 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/#article","isPartOf":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/"},"author":{"name":"Ph\u1ea1m Ph\u01b0\u1ee3ng","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#\/schema\/person\/b1d3d0e71852809e6acf56f2d89c17ed"},"headline":"M\u1edf c\u1eeda h\u00e0ng T\u1ea0P H\u00d3A: Kinh doanh kh\u00f4ng \u201ck\u00e9n\u201d t\u00e0i ch\u00ednh","datePublished":"2017-06-06T08:29:17+00:00","dateModified":"2017-06-09T08:04:44+00:00","mainEntityOfPage":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/"},"wordCount":1909,"commentCount":0,"publisher":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#organization"},"image":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/#primaryimage"},"thumbnailUrl":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/co-nen-mo-cua-hang-tap-hoa-hay-khong2.jpg","articleSection":["B\u00e1n le\u0309","Kinh nghi\u00ea\u0323m"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/","url":"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/","name":"M\u1edf c\u1eeda h\u00e0ng T\u1ea0P H\u00d3A: Kinh doanh kh\u00f4ng \u201ck\u00e9n\u201d t\u00e0i ch\u00ednh - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog","isPartOf":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/#primaryimage"},"image":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/#primaryimage"},"thumbnailUrl":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/co-nen-mo-cua-hang-tap-hoa-hay-khong2.jpg","datePublished":"2017-06-06T08:29:17+00:00","dateModified":"2017-06-09T08:04:44+00:00","breadcrumb":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/mo-cua-hang-tap-hoa-kinh-doanh-khong-ken-tai-chinh\/#primaryimage","url":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/co-nen-mo-cua-hang-tap-hoa-hay-khong2.jpg","contentUrl":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/co-nen-mo-cua-hang-tap-hoa-hay-khong2.jpg","width":665,"height":443,"caption":"M\u1edf c\u1eeda h\u00e0ng T\u1ea0P H\u00d3A: Kinh doanh kh\u00f4ng \u201ck\u00e9n\u201d t\u00e0i ch\u00ednh L\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o quan tr\u1ecdng khi kinh doanh ti\u1ec7m t\u1ea1p h\u00f3a, ngu\u1ed3n h\u00e0ng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 b\u00e1n, doanh thu l\u1ee3i nhu\u1eadn c\u1ee7a to\u00e0n b\u1ed9 c\u1eeda h\u00e0ng. C\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng lu\u00f4n c\u1ed1 g\u1eafng t\u00ecm cho m\u00ecnh c\u00e1c nh\u00e0 cung c\u1ea5p gi\u00e1 r\u1ebb, ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c d\u1ec5 d\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft tay v\u00e0o l\u0129nh v\u1ef1c kinh doanh n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 ngu\u1ed3n h\u00e0ng t\u1ea1p h\u00f3a nh\u1eb1m gi\u00fap b\u1ea1n \u0111\u1ecdc c\u00f3 c\u00e1i nh\u00ecn r\u00f5 h\u01a1n tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a m\u00ecnh. Khi \u0111\u1ecdc b\u00e0i Kinh nghi\u1ec7m m\u1edf c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi inbox h\u1ecfi v\u1ec1 vi\u00ea\u0323c b\u00e1n t\u1ea1p h\u00f3a l\u1ea5y h\u00e0ng \u1edf \u0111\u00e2u, ngay l\u1eadp t\u1ee9c Blog Sapo \u0111\u00e3 l\u00e0m m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a t\u1eeb l\u1edbn \u0111\u1ebfn nh\u1ecf tr\u00ean \u0111\u1ecba b\u00e0n H\u00e0 N\u1ed9i, TP.HCM v\u00e0 m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng \u0111ang d\u00f9ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng th\u00ec c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1ecba ch\u1ec9 quen thu\u1ed9c m\u00e0 c\u00e1c ti\u1ec7m t\u1ea1p h\u00f3a \u0111ang l\u1ea5y h\u00e0ng d\u01b0\u1edbi \u0111\u00e2y. Ngu\u1ed3n h\u00e0ng c\u1eeda c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a Mu\u00f4\u0301n b\u00e1n t\u1ea1p h\u00f3a l\u1ea5y h\u00e0ng \u1edf \u0111\u00e2u t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP. H\u1ed3 Ch\u00ed Minh 1. Ngu\u1ed3n h\u00e0ng t\u1ea1p h\u00f3a t\u1ea1i H\u00e0 n\u1ed9i B\u00e1n t\u1ea1p h\u00f3a l\u1ea5y h\u00e0ng \u1edf \u0111\u00e2u Ha\u0300 N\u00f4\u0323i? \u0110\u1ed1i v\u1edbi c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a t\u1ea1i H\u00e0 n\u1ed9i, h\u1ecd l\u1ea5y h\u00e0ng \u1edf nhi\u1ec1u \u0111\u1ea1i l\u00fd kh\u00e1c nhau nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1ea1i l\u00fd c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u01b0: \u2013 Ph\u1ed1 M\u1ea1c Th\u1ecb B\u01b0\u1edfi, Ph\u01b0\u1eddng V\u0129nh Tuy, Qu\u1eadn Hai B\u00e0 Tr\u01b0ng, H\u00e0 N\u1ed9i l\u00e0 trung t\u00e2m b\u00e1n bu\u00f4n h\u00e0ng ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t H\u00e0 N\u1ed9i v\u00e0 c\u00e1c t\u1ec9nh ph\u00eda b\u1eafc. \u1ede \u0111\u00e2y c\u00f3 t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng m\u00e0 \u0111\u1ea1i l\u00fd b\u00e1nh k\u1eb9o l\u1edbn \u0111ang cung c\u1ea5p, gi\u00e1 b\u00e1n bu\u00f4n nh\u01b0 b\u00e1nh k\u1eb9o, r\u01b0\u1ee3u bia, thu\u1ed1c l\u00e1, n\u01b0\u1edbc kho\u00e1ng, c\u00e0 ph\u00ea, m\u1ef9 ph\u1ea9m\u2026 \u2013 Ph\u1ed1 ch\u1ee3 H\u00e0ng Bu\u1ed3m, ch\u1ee3 \u0110\u1ed3ng Xu\u00e2n, ph\u1ed1 Nguy\u1ec5n Si\u00eau (Qu\u1eadn Ho\u00e0n Ki\u1ebfm, H\u00e0 n\u1ed9i). \u2013 Ngo\u00e0i ra, mi\u1ec1n B\u1eafc c\u00f3 2 khu v\u1ef1c ph\u00e2n ph\u1ed1i r\u1ea5t l\u1edbn \u0111\u00f3 l\u00e0 Th\u1ed5 Tang v\u00e0 La Ph\u00f9. Tuy nhi\u00ean, b\u1ea1n n\u00ean tham kh\u1ea3o, ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh. M\u1eb7c d\u00f9 gi\u00e1 c\u1ea3 t\u1ea1i \u0111\u00e2y r\u1ea5t c\u1ea1nh tranh, \u0111a d\u1ea1ng m\u1eb7t h\u00e0ng nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng r\u1ea5t kh\u00f3 ki\u1ec3m so\u00e1t. \u2013 Ho\u1eb7c c\u00f3 m\u1ed9t c\u00e1ch kh\u00e1c l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00ean danh s\u00e1ch nh\u1eefng m\u1eb7t h\u00e0ng t\u1ea1p h\u00f3a, sau \u0111\u00f3 qua Big C ho\u1eb7c Metro (\u1edf g\u1ea7n n\u01a1i b\u1ea1n kinh doanh) ch\u1ecdn \u0111\u00fang m\u1eb7t h\u00e0ng \u0111\u00f3, xem nh\u00e3n ph\u1ee5 c\u00f3 t\u00ean v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a nh\u00e0 cung c\u1ea5p, v\u1ec1 b\u1ea1n g\u1ecdi theo s\u1ed1 \u0111\u00f3 l\u00e0 \u0111\u00e3 l\u1ea5y \u0111\u01b0\u1ee3c ngu\u1ed3n h\u00e0ng t\u1eadn g\u1ed1c r\u1ed3i. \u2013 B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u1ea5y s\u1ec9 c\u1ee7a nh\u1eefng ti\u1ec7m t\u1ea1p h\u00f3a l\u1edbn kh\u00e1c. B\u1ea1n n\u00ean tham kh\u1ea3o nhi\u1ec1u n\u01a1i b\u00e1n, ch\u1ed7 n\u00e0o r\u1ebb h\u01a1n th\u00ec l\u1ea5y \u1edf \u0111\u00f3, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u1ea5y m\u1ed9t ch\u1ed7. Khi ba\u0323n \u0111a\u0303 ba\u0301n quen, ca\u0301c m\u00f4\u0301i ha\u0300ng se\u0303 t\u01b0\u0323 ti\u0300m \u0111\u00ea\u0301n ba\u0323n \u0111\u00ea\u0309 ph\u00e2n ph\u00f4\u0301i, khi \u0111o\u0301, ba\u0323n chi\u0309 c\u00e2\u0300n l\u01b0\u0323a cho\u0323n nh\u00e2\u0323p hay kh\u00f4ng nh\u00e2\u0323p ma\u0300 th\u00f4i. 2. Ngu\u1ed3n h\u00e0ng t\u1ea1p h\u00f3a t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh Ban \u0111\u1ea7u m\u1edbi m\u1edf c\u1eeda h\u00e0ng th\u00ec b\u1ea1n n\u00ean li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp t\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i ho\u1eb7c c\u1eeda h\u00e0ng b\u00e1n bu\u00f4n, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p gi\u00e1 s\u1ec9 v\u00e0 nh\u1eadn tr\u1ef1c ti\u1ebfp c\u00e1c \u01b0u \u0111\u00e3i v\u1ec1 gi\u00e1, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i, h\u00ecnh th\u1ee9c thanh to\u00e1n, h\u00ecnh th\u1ee9c giao h\u00e0ng, cam k\u1ebft v\u1ec1 \u0111\u1ed5i tr\u1ea3 h\u00e0ng,\u2026 c\u1ee5 th\u1ec3. H\u00e0ng h\u00f3a m\u1ef9 ph\u1ea9m th\u00ec 2 nh\u00e0 cung c\u1ea5p l\u1edbn l\u00e0 Unilever v\u00e0 Ph\u00fa Th\u00e1i (P&G). B\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp t\u1edbi Unilever H\u00e0 N\u1ed9i (v\u00e0o google t\u00ecm s\u1ebd ra), r\u1ed3i g\u1ecdi h\u1ecd xin th\u00f4ng tin nh\u00e0 ph\u00e2n ph\u1ed1i khu v\u1ef1c b\u1ea1n m\u1edf c\u1eeda h\u00e0ng. H\u1ecd s\u1ebd cho s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a ng\u01b0\u1eddi li\u00ean h\u1ec7 c\u00e1c \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i theo khu v\u1ef1c. B\u1ea1n li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp s\u1ebd c\u00f3 nh\u00e2n vi\u00ean \u0111\u1ebfn t\u1eadn n\u01a1i l\u00e0m vi\u1ec7c. P&G c\u0169ng th\u1ebf ho\u1eb7c nh\u1edd b\u00ean Unilever gi\u1edbi thi\u1ec7u N\u01b0\u1edbc ng\u1ecdt th\u00ec c\u00f3 ch\u1ec9 y\u1ebfu Pepsi (Pepsi, Sting, 7up, Mirinda, Revive, O Long\u2026) v\u00e0 Coca (Coca, Spite, Nutri, Fanta\u2026). Ngo\u00e0i ra th\u00eam Number one c\u1ee7a THP n\u1eefa l\u00e0 c\u0169ng g\u1ea7n \u0111\u1ee7. S\u1eefa t\u01b0\u01a1i th\u00ec ch\u1ee7 \u0111\u1ea1o l\u00e0 Vinamilk, c\u00e1c h\u00e3ng kh\u00e1c th\u00ec theo th\u1ecb hi\u1ebfu \u1edf khu v\u1ef1c m\u00e0 b\u1ea1n b\u00e1n. B\u1ea1n c\u1ee9 m\u1edf 1 th\u1eddi gian l\u00e0 s\u1ebd xu\u1ea5t hi\u1ec7n kh\u00e1ch h\u1ecfi r\u1ed3i t\u00f9y theo kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh m\u00e0 l\u1ea5y D\u1ea7u \u0103n th\u00ec ch\u1ee7 y\u1ebfu Calofic (C\u00e1i L\u00e2n, Simply, Neptune v\u00e0 Meizan) v\u00e0 c\u1ee7a b\u00ean T\u01b0\u1eddng An c\u0169ng c\u00f3 m\u1ea5y lo\u1ea1i; Ngo\u00e0i ra c\u00f2n r\u1ea5t nhi\u1ec1u c\u00e1c m\u1eb7t h\u00e0ng ph\u1ee5 theo n\u1eefa b\u1ea1n c\u1ee9 l\u1ea5y c\u01a1 b\u1ea3n v\u00e0 treo bi\u1ec3n b\u00e1n h\u00e0ng l\u00ean ti\u1ebfp th\u1ecb c\u00e1c h\u00e3ng s\u1ebd l\u1ea7n l\u01b0\u1ee3t \u0111\u1ebfn nh\u01b0ng b\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd tr\u00e1nh b\u1ecb h\u00e0ng gi\u1ea3. C\u00f3 nhi\u1ec1u m\u1eb7t h\u00e0ng kh\u00f4ng t\u00ednh \u0111\u1ebfn l\u1eddi l\u00e3i, m\u00e0 ch\u1ec9 c\u1ea7n \u201c\u0103n\u201d ti\u1ec1n tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m Ngo\u00e0i ra b\u1ea1n c\u00f3 th\u1ec3 tra c\u1ee9u Google; \u0111\u1ecba ch\u1ec9 s\u1ed1 \u0111\u1ec3 bi\u1ebft s\u1ed1 \u0111i\u1ec7n tho\u1ea1i nhi\u1ec1u \u0111\u01a1n v\u1ecb cung c\u1ea5p h\u00e0ng v\u00e0 g\u1ecdi \u0111i\u1ec7n xin b\u00e1o gi\u00e1. Nguy\u00ean t\u1eafc khi mu\u00f4\u0301n bi\u00ea\u0301t b\u00e1n t\u1ea1p h\u00f3a l\u1ea5y h\u00e0ng \u1edf \u0111\u00e2u l\u00e0 lu\u00f4n so s\u00e1nh gi\u00e1 c\u1ea3, ch\u00ednh s\u00e1ch c\u1ee7a 3 -5 nh\u00e0 cung c\u1ea5p \u0111\u1ec3 l\u1ef1a ch\u1ecdn. Nh\u00e2n vi\u00ean kinh doanh c\u00f3 th\u1ec3 b\u00e1o gi\u00e1 ho\u1eb7c ch\u00ednh s\u00e1ch chi\u1ebft kh\u1ea5u ch\u01b0a h\u1ee3p l\u00fd cho b\u1ea1n, b\u1ea1n h\u00e3y ch\u1ee7 \u0111\u1ed9ng li\u00ean h\u1ec7 v\u1ec1 v\u0103n ph\u00f2ng c\u00f4ng ty cung c\u1ea5p h\u00e0ng, li\u00ean h\u1ec7 c\u00e1n b\u1ed9 qu\u1ea3n l\u00fd \u0111\u1ec3 x\u00e1c nh\u1eadn nh\u1eefng ch\u00ednh s\u00e1ch t\u1ed1t nh\u1ea5t. 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