{"id":5279,"date":"2017-06-06T15:32:17","date_gmt":"2017-06-06T08:32:17","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=5279"},"modified":"2017-06-09T15:06:02","modified_gmt":"2017-06-09T08:06:02","slug":"khac-biet-de-vuot-qua-doi-thu-canh-tranh","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/khac-biet-de-vuot-qua-doi-thu-canh-tranh\/","title":{"rendered":"KH\u00c1C BI\u1ec6T \u0111\u1ec3 v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh"},"content":{"rendered":"

<\/span>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u1eafc nghi\u1ec7t hi\u1ec7n nay,<\/i><\/b> m\u1ed7i c\u1eeda h\u00e0ng \u0111\u1ec1u ph\u1ea3i li\u00ean t\u1ee5c \u0111\u01b0a ra c\u00e1c m\u1ee9c gi\u00e1 c\u1ea1nh tranh nh\u1eb1m t\u0103ng doanh thu. <\/i><\/b>M\u1ed9t s\u1ed1 <\/i><\/b>c\u1eeda h\u00e0ng<\/i><\/b> mu\u1ed1n c\u1ea1nh tranh v\u1ec1 gi\u00e1, m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i t\u1eadp trung v\u00e0o d\u1ecbch v\u1ee5 v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00f4ng ngh\u1ec7. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh cho <\/i><\/b>c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb <\/i><\/b>n\u1ebfu ch\u00fang \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0 th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch.<\/i><\/b><\/span><\/h2>\n

<\/span>Khi s\u1ea3n ph\u1ea9m c\u1ee7a c\u1eeda h\u00e0ng b\u1ea1n c\u00f3 gi\u00e1 cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c T\u1ea0O RA S\u1ef0 KH\u00c1C BI\u1ec6T<\/b> c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/h3>\n

<\/span>“N\u1ebfu c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t th\u00ec M\u1ee8C GI\u00c1 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m. V\u1eady n\u00ean, ho\u1eb7c l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u1ea3i kh\u00e1c bi\u1ec7t ho\u1eb7c l\u00e0 n\u00f3 ph\u1ea3i r\u1ebb h\u01a1n c\u1ee7a \u0111\u1ed1i th\u1ee7\u201d – Guy Kawasaki \u2013 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty chuy\u00ean \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m Garage Technology Ventures, chuy\u00ean gia c\u1ed1 v\u1ea5n cho Motorola v\u00e0 \u00a0l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch n\u1ed5i ti\u1ebfng \u201c the art of sart \u2013 ngh\u1ec7 thu\u1eadt kh\u1edfi nghi\u1ec7p\u201d.<\/span><\/h3>\n

\"tao-khac-biet-de-vuot-qua-doi-thu-canh-tranh-1\"<\/h4>\n

<\/span>Sau khi \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m cao c\u1ea5p, c\u00f3 t\u00ednh \u01b0u vi\u1ec7t v\u00e0 n\u1ed5i tr\u1ed9i h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i \u0111ang c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng, mu\u1ed1n \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng gi\u00e1 cao mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau:<\/span><\/h3>\n

<\/span>1. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/b><\/span><\/h2>\n

<\/span>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 c\u00f9ng nhu c\u1ea7u ho\u1eb7c mong mu\u1ed1n, m\u00e0 s\u1ea3n ph\u1ea9m kinh doanh c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng. N\u1eafm r\u00f5 \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c \u01b0u th\u1ebf h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/h3>\n

<\/span>\u0110\u1ed1i v\u1edbi nh\u1eefng lo\u1ea1i h\u00e0ng h\u00f3a c\u00f3 gi\u00e1 cao, r\u00f5 r\u00e0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. \u0110\u00f3 n\u00ean l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp t\u01b0\u01a1ng \u0111\u1ed1i t\u1ed1t v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 cho nh\u1eefng h\u00e0ng h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh.<\/span><\/h3>\n

<\/span>\u0110\u1ec3 \u00a0x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c, b\u1ea1n c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi: Ai s\u1ebd l\u00e0 ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/span><\/h3>\n

<\/span>\u201cB\u1ea1n b\u00e1n cho ai\u201d v\u1edbi “ai l\u00e0 ng\u01b0\u1eddi mua” s\u1ebd kh\u00e1c nhau. V\u00ed d\u1ee5 v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 s\u1eefa c\u00f4 g\u00e1i H\u00e0 Lan, th\u00ec hi\u1ec3n nhi\u00ean b\u1ea1n s\u1ebd b\u00e1n cho t\u1ea5t c\u1ea3 nh\u1eefng ai m\u00e0 c\u00f3 nhu c\u1ea7u u\u1ed1ng s\u1eefa. Nh\u01b0ng ng\u01b0\u1eddi mua s\u1eefa th\u00ec c\u00f3 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau: h\u1ecdc sinh, c\u00e1c b\u00e0 m\u1eb9, sinh vi\u00ean, d\u00e2n v\u0103n ph\u00f2ng, … V\u1edbi vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh b\u1ea1n n\u00ean l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed3ng \u0111\u1ed9i c\u1ee7a m\u00ecnh, nhi\u1ec1u c\u00e2u tr\u1ea3 l\u1eddi kh\u00e1c nhau s\u1ebd cho b\u1ea1n nhi\u1ec1u h\u01b0\u1edbng \u0111i.<\/span><\/h3>\n

\"tao-khac-biet-de-vuot-qua-doi-thu-canh-tranh-2\"<\/h4>\n

<\/span>2. L\u00e0m sao \u0111\u1ec3 s\u1ea3n ph\u1ea9m d\u00f9 \u0110\u1eaeT v\u1eabn b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng?<\/b><\/span><\/h2>\n

<\/span>\u0110i\u1ec1u g\u00ec l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u1ea1i sao ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00ean b\u1ecf ti\u1ec1n ra mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong khi n\u00f3 \u0111\u1eaft h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i kh\u00e1c?<\/span><\/h3>\n

<\/span>Ch\u00eca kh\u00f3a \u0111\u1ec3 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 trong ho\u00e0n c\u1ea3nh n\u00e0y ch\u00ednh l\u00e0 \u201cl\u1ee3i \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t\u201d (USP). B\u1ea1n kh\u00f4ng th\u1ec3 nh\u1eafm r\u00f5 \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh tr\u1eeb khi b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec khi\u1ebfn cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh \u0111\u1ed9c nh\u1ea5t.<\/span><\/h3>\n

<\/span>X\u00e1c \u0111\u1ecbnh USP (l\u1ee3i \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t) \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 m\u1ed9t s\u1ef1 t\u1ef1 v\u1ea5n k\u1ef9 l\u01b0\u1ee1ng. M\u1ed9t c\u00e1ch \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 ph\u00e2n t\u00edch xem c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c s\u1eed d\u1ee5ng USP c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea1o thu\u1eadn l\u1ee3i nh\u01b0 th\u1ebf n\u00e0o? \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i ph\u00e2n t\u00edch c\u1ea9n th\u1eadn nh\u1eefng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c c\u00e1c c\u1eeda h\u00e0ng \u0111ang kinh doanh c\u00f9ng l\u0129nh v\u1ef1c.<\/span><\/h3>\n

<\/span>N\u1ebfu b\u1ea1n ph\u00e2n t\u00edch k\u1ef9 \u0111i\u1ec1u h\u1ecd n\u00f3i v\u1ec1 nh\u1eefng th\u1ee9 h\u1ecd b\u00e1n ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u v\u1ec1 c\u00e1ch m\u00e0 c\u00e1c c\u1eeda h\u00e0ng \u0111\u00f3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd.\u00a0\u0110\u00f4i khi, ch\u1ec9 b\u1eb1ng vi\u1ec7c qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng khoa h\u1ecdc, \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a> c\u0169ng t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, thay v\u00ec ph\u1ea3i m\u1ea5t th\u1eddi gian qu\u1ea3n l\u00fd th\u1ee7 c\u00f4ng b\u1eb1ng gi\u1ea5y t\u1edd, s\u1ed5 s\u00e1ch.<\/span><\/h3>\n

<\/span>3. N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n

<\/span>Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m n\u00ean t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 v\u00e0 nh\u1eefng d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.\u00a0 Kh\u00e1ch \u00a0h\u00e0ng c\u00f3 thu nh\u1eadp c\u00e0ng cao th\u00ec y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 c\u0169ng c\u00e0ng cao. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p, hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u00e0 t\u01b0 v\u1ea5n t\u1ed1t, g\u00e2y thi\u1ec7n c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/h3>\n

\"tao-khac-biet-de-vuot-qua-doi-thu-canh-tranh-3\"<\/h4>\n

<\/span>H\u00e3y n\u00e2ng cao gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, kh\u00f4ng ch\u1ec9 b\u1eb1ng m\u1ee9c gi\u00e1 m\u00e0 c\u00f2n b\u1eb1ng nh\u1eefng l\u1ee3i \u00edch m\u00e0 b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng cho d\u00f9 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 \u0111\u1eaft h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

Trong m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u1eafc nghi\u1ec7t hi\u1ec7n nay, m\u1ed7i c\u1eeda h\u00e0ng \u0111\u1ec1u ph\u1ea3i li\u00ean t\u1ee5c \u0111\u01b0a ra c\u00e1c m\u1ee9c gi\u00e1 c\u1ea1nh tranh nh\u1eb1m t\u0103ng doanh thu. M\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng mu\u1ed1n c\u1ea1nh tranh v\u1ec1 gi\u00e1, m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i t\u1eadp trung v\u00e0o d\u1ecbch v\u1ee5 v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00f4ng ngh\u1ec7. T\u1ea5t c\u1ea3 nh\u1eefng …<\/p>\n","protected":false},"author":4,"featured_media":5280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-5279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nKH\u00c1C BI\u1ec6T \u0111\u1ec3 v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/khac-biet-de-vuot-qua-doi-thu-canh-tranh\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KH\u00c1C BI\u1ec6T \u0111\u1ec3 v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Trong m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u1eafc nghi\u1ec7t hi\u1ec7n nay, m\u1ed7i c\u1eeda h\u00e0ng \u0111\u1ec1u ph\u1ea3i li\u00ean t\u1ee5c \u0111\u01b0a ra c\u00e1c m\u1ee9c gi\u00e1 c\u1ea1nh tranh nh\u1eb1m t\u0103ng doanh thu. 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