{"id":546,"date":"2016-01-08T17:43:35","date_gmt":"2016-01-08T10:43:35","guid":{"rendered":"http:\/\/thitruongsi.com\/kinh-nghiem\/?p=546"},"modified":"2017-09-01T10:51:01","modified_gmt":"2017-09-01T03:51:01","slug":"9x-kinh-doanh-quan-ao-voi-von-ban-dau-chi-5-trieu-dong","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/9x-kinh-doanh-quan-ao-voi-von-ban-dau-chi-5-trieu-dong\/","title":{"rendered":"9X kinh doanh qu\u1ea7n \u00e1o v\u1edbi v\u1ed1n ban \u0111\u1ea7u ch\u1ec9 5 tri\u1ec7u \u0111\u1ed3ng"},"content":{"rendered":"

T\u1ef1 t\u00ecm hi\u1ec3u v\u00e0 r\u00fat kinh nghi\u1ec7m sau th\u1ea5t b\u1ea1i, L\u1ea1i Huy Vi\u1ec7t 21 tu\u1ed5i, ch\u1ee7 2 c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o \u1edf H\u00e0 N\u1ed9i c\u00f3 thu nh\u1eadp 50 tri\u1ec7u \u0111\u1ed3ng m\u1ed9t th\u00e1ng t\u1eeb chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00f4n kh\u00e9o.<\/strong><\/p>\n\"9x-kinh-doanh-quan-ao-voi-von-ban-dau-chi-5-trieu-dong\"<\/a>\n

L\u00e0m th\u1ee3 c\u1eaft t\u00f3c h\u01a1n 2 n\u0103m nh\u01b0ng kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c \u0111am m\u00ea, L\u1ea1i Huy Vi\u1ec7t (Ba \u0110\u00ecnh, H\u00e0 N\u1ed9i) quy\u1ebft \u0111\u1ecbnh b\u1ecf vi\u1ec7c. Trong th\u1eddi gian r\u1ea3nh r\u1ed7i \u1edf nh\u00e0, th\u1ea5y nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i n\u00ean Vi\u1ec7t c\u0169ng mu\u1ed1n th\u1eed s\u1ee9c. C\u1eadu gom g\u1ea7n 5 tri\u1ec7u \u0111\u1ed3ng ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c t\u1eeb tr\u01b0\u1edbc mua l\u00f4 \u00e1o ph\u00f4ng v\u1ec1 b\u00e1n t\u1ea1i nh\u00e0.<\/p>\n

Khi b\u1eaft \u0111\u1ea7u kinh doanh, Vi\u1ec7t ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i truy\u1ec1n th\u1ed1ng nh\u01b0 gi\u1ea3m gi\u00e1 20-40%, mua 1 t\u1eb7ng 1 nh\u01b0ng kh\u00f4ng th\u00e0nh c\u00f4ng. L\u01b0\u1ee3ng kh\u00e1ch bi\u1ebft \u0111\u1ebfn r\u1ea5t \u00edt, c\u1eeda h\u00e0ng\u00a0kh\u00f3 c\u1ea1nh tranh v\u1edbi nh\u1eefng \u0111i\u1ec3m b\u00e1n l\u00e2u n\u0103m, c\u00f3 uy t\u00edn. L\u00ean m\u1ea1ng Internet t\u00ecm t\u00f2i, c\u1eadu n\u1ea3y ra \u00fd t\u01b0\u1edfng k\u00edch c\u1ea7u b\u1eb1ng vi\u1ec7c b\u00e1n th\u1ea5p h\u01a1n gi\u00e1 nh\u1eadp.<\/p>\n

Sau khi thanh l\u00fd to\u00e0n b\u1ed9 h\u00e0ng h\u00f3a, Vi\u1ec7t nh\u1eadp 100 chi\u1ebfc \u00e1o len d\u00e0i tay v\u00e0 m\u1ed9t s\u1ed1 m\u1eabu kh\u00e1c.\u00a0M\u1eabu \u00e1o len d\u00e0i tay k\u1ebb s\u1ecdc \u0111ang l\u00e0 tr\u00e0o l\u01b0u th\u1eddi trang th\u1eddi \u0111i\u1ec3m \u0111\u00f3, \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 ph\u1ed5 bi\u1ebfn 100.000 \u0111\u1ed3ng. Tuy nhi\u00ean, Vi\u1ec7t ch\u1ec9 b\u00e1n v\u1edbi gi\u00e1 40.000 \u0111\u1ed3ng, l\u1ed7 5.000 \u0111\u1ed3ng m\u1ed9t chi\u1ebfc so v\u1edbi m\u1ee9c 45.000 \u0111\u1ed3ng nh\u1eadp v\u00e0o.<\/p>\n

\u0110i\u1ec1u ki\u1ec7n \u0111\u1ec3 \u0111\u01b0\u1ee3c mua \u00e1o v\u1edbi gi\u00e1 40.000 \u0111\u1ed3ng l\u00e0 kh\u00e1ch c\u1ea7n mua k\u00e8m th\u00eam \u00edt nh\u1ea5t 1 s\u1ea3n ph\u1ea9m kh\u00e1c t\u1ea1i c\u1eeda h\u00e0ng. “Nh\u01b0 v\u1eady, khi b\u00e1n m\u1ed9t \u00e1o len, m\u00ecnh ch\u1ecbu l\u1ed7 5.000 \u0111\u1ed3ng nh\u01b0ng thu l\u1eddi g\u1ea5p nhi\u1ec1u l\u1ea7n t\u1eeb s\u1ea3n ph\u1ea9m kh\u00e1ch mua k\u00e8m”, Vi\u1ec7t cho bi\u1ebft. M\u1ed7i s\u1ea3n ph\u1ea9m b\u00e1n k\u00e8m v\u1edbi \u00e1o len d\u00e0i tay c\u00f3 gi\u00e1 100.000-300.000 \u0111\u1ed3ng. Tuy nhi\u00ean, gi\u00e1 nh\u1eadp ch\u1ec9 b\u1eb1ng 1\/3-1\/2 gi\u00e1 b\u00e1n. V\u00ec th\u1ebf, khi b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc \u00e1o len, Vi\u1ec7t ch\u1ecbu l\u1ed7 5.000 \u0111\u1ed3ng nh\u01b0ng l\u1ea1i l\u00e3i 50.000-150.000 \u0111\u1ed3ng.<\/p>\n

“C\u00e1c s\u1ea3n ph\u1ea9m trong c\u1eeda h\u00e0ng c\u00f3 gi\u00e1 kh\u00f4ng qu\u00e1 \u0111\u1eaft. M\u1ed7i chi\u1ebfc ch\u1ec9 100.000-300.000 \u0111\u1ed3ng – m\u1ee9c b\u00ecnh d\u00e2n v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng qu\u1ea7n \u00e1o cho nam gi\u1edbi. V\u00ec th\u1ebf, kh\u00e1ch \u0111\u1ebfn mua chi\u1ebfc \u00e1o 40.000 \u0111\u1ed3ng, th\u01b0\u1eddng h\u1ecd s\u1ebd c\u00f3 nhu c\u1ea7u mua th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c. Ch\u01b0\u01a1ng tr\u00ecnh \u00e1p d\u1ee5ng \u0111\u00fang v\u00e0o m\u00f9a l\u1ea1nh n\u00ean kh\u00e1 thu h\u00fat. C\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n k\u00e8m \u0111\u1ec1u l\u00e0 \u00e1o \u1ea5m, vest, \u00e1o kho\u00e1c – ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u1ed1i h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m gi\u00e1 40.000 \u0111\u1ed3ng \u0111ang b\u00e1n”, c\u1eadu gi\u1ea3i th\u00edch.Sau 1 tu\u1ea7n qu\u1ea3ng c\u00e1o tr\u00ean Facebook, s\u1ed1 l\u01b0\u1ee3ng \u00e1o b\u00e1n \u0111\u01b0\u1ee3c t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. Kh\u00e1ch \u0111\u1ebfn mua h\u00e0ng t\u0103ng g\u1ea5p \u0111\u00f4i, l\u00ean 40-50 ng\u01b0\u1eddi m\u1ed7i ng\u00e0y. K\u1ebft th\u00fac 1 th\u00e1ng ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 quay v\u00f2ng v\u1ed1n, Vi\u1ec7t b\u00e1n \u0111\u01b0\u1ee3c g\u1ea7n 1.000 chi\u1ebfc, thu l\u00e3i tr\u00ean 40 tri\u1ec7u \u0111\u1ed3ng.<\/p>\n

Huy Vi\u1ec7t cho bi\u1ebft, sau khi t\u00ecm hi\u1ec3u, c\u1eadu r\u00fat ra \u0111\u01b0\u1ee3c 3 y\u1ebfu t\u1ed1 \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 trong kinh doanh g\u1ed3m \u0111\u1ea9y m\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u1ea1 gi\u00e1 th\u00e0nh, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c. Tuy nhi\u00ean, r\u00fat kinh nghi\u1ec7m t\u1eeb vi\u1ec7c b\u00e1n m\u1ef9 ph\u1ea9m – qu\u1ea7n \u00e1o online, l\u00e0m t\u00f3c…, Vi\u1ec7t cho r\u1eb1ng, d\u00f2ng v\u1ed1n m\u1ea1nh m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea9y m\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1ea1 gi\u00e1 th\u00e0nh. V\u00ec quy m\u00f4 kinh doanh nh\u1ecf, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m nh\u1ecf l\u1ebb n\u00ean c\u1eadu t\u1eadp trung v\u00e0o nghi\u00ean c\u1ee9u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

Sau l\u1ea7n ch\u01b0\u01a1ng tr\u00ecnh “l\u1ed7 5.000 \u0111\u1ed3ng” mang l\u1ea1i hi\u1ec7u qu\u1ea3, Vi\u1ec7t m\u1edf 2 c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o nam \u1edf ph\u1ed1 Thu\u1ef5 Khu\u00ea v\u00e0 H\u00e0ng L\u01b0\u1ee3c. L\u1ea7n n\u00e0y, Vi\u1ec7t l\u00e0m ri\u00eang m\u1ed9t trang Facebook \u0111\u1ec3 th\u1ef1c hi\u1ec7n b\u00e1n h\u00e0ng theo m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1edbi.<\/p>\n

Nh\u1eb1m t\u0103ng like, thu h\u00fat kh\u00e1ch, c\u1eadu \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh mi\u1ec5n ph\u00ed 1.000 \u00e1o ph\u00f4ng v\u00e0 t\u1eb7ng k\u00e8m voucher l\u00e0m t\u00f3c, ch\u0103m s\u00f3c da. \u0110\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn qu\u00e0, kh\u00e1ch ph\u1ea3i \u1ea5n like v\u00e0 chia s\u1ebb b\u00e0i vi\u1ebft c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh. Khi t\u1edbi c\u1eeda h\u00e0ng, kh\u00e1ch mang ch\u1ee9ng minh nh\u00e2n d\u00e2n v\u00e0 l\u01b0u l\u1ea1i s\u1ed1 \u0111i\u1ec7n tho\u1ea1i s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u00e1o v\u00e0 voucher.\u00a0“H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi r\u1ea5t h\u00e0o h\u1ee9ng, s\u1ed1 l\u01b0\u1ee3ng tham gia ch\u01b0\u01a1ng tr\u00ecnh l\u00ean \u0111\u1ebfn v\u00e0i ngh\u00ecn ng\u01b0\u1eddi. Ch\u1ec9 trong m\u1ed9t ng\u00e0y kh\u1edfi \u0111\u1ed9ng, s\u1ed1 like Facebook b\u00e1n h\u00e0ng t\u1eeb v\u00e0i ch\u1ee5c l\u00ean g\u1ea7n 3.000 l\u01b0\u1ee3t”, Vi\u1ec7t cho bi\u1ebft.<\/p>\n

Ch\u1ee7 shop chia s\u1ebb, n\u1ebfu nh\u01b0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u0103ng like kho\u1ea3ng 2.000 l\u01b0\u1ee3t trong m\u1ed9t tu\u1ea7n, c\u1eadu ph\u1ea3i tr\u1ea3 ph\u00ed 2 tri\u1ec7u \u0111\u1ed3ng. Tuy nhi\u00ean, theo quan \u0111i\u1ec3m c\u1ee7a \u00f4ng ch\u1ee7 2 c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o n\u00f3i tr\u00ean, nh\u1eefng c\u00e1i like \u1ea3o s\u1ebd kh\u00f4ng d\u1eabn kh\u00e1ch \u0111\u1ebfn t\u1eadn shop v\u00e0 mua h\u00e0ng. Do \u0111\u00f3, c\u1eadu mu\u1ed1n \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh ri\u00eang \u0111\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf.<\/p>\n

\u0110\u1ea7u t\u01b0 2 shop qu\u1ea7n \u00e1o nam v\u1edbi t\u01b0 t\u01b0\u1edfng ch\u1ea5p nh\u1eadn b\u00f9 l\u1ed7 trong 2 th\u00e1ng ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, tuy nhi\u00ean, theo Vi\u1ec7t, kho\u1ea3n l\u1ed7 tr\u00ean th\u1ef1c ch\u1ea5t l\u00e0 s\u1ed1 ti\u1ec1n \u0111\u1ec3 \u0111\u1ea7u t\u01b0 cho chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.\u00a0“Ch\u1ec9 c\u1ea7n sau n\u1eeda n\u0103m, shop s\u1ebd c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng quen thu\u1ed9c. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i”.\u00a0Theo l\u1eddi Vi\u1ec7t, hi\u1ec7n t\u1ea1i, “gia t\u00e0i” qu\u00fd nh\u1ea5t c\u1ee7a c\u1eeda h\u00e0ng l\u00e0 th\u00f4ng tin (t\u00ean v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i) c\u1ee7a kh\u00e1ch. M\u1ed7i khi ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c ch\u1ea1y chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1edbi, shop s\u1ebd th\u00f4ng tin \u0111\u1ebfn kh\u00e1ch h\u00e0ng qua tin nh\u1eafn.<\/p>\n

\u0110\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a L\u1ea1i Huy Vi\u1ec7t, th\u1ea1c s\u0129 Nguy\u1ec5n Phan Anh, chuy\u00ean gia e-marketing cho r\u1eb1ng, chi\u00eau th\u1ee9c kinh doanh tr\u00ean tr\u00e1i v\u1edbi quy lu\u1eadt b\u00e1n h\u00e0ng th\u00f4ng th\u01b0\u1eddng.<\/p>\n

“Nhi\u1ec1u c\u01a1 s\u1edf kinh doanh th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh ‘b\u00e1n bia k\u00e8m l\u1ea1c’ nh\u01b0ng ch\u1ee7 shop tr\u00ean l\u1ea1i l\u00e0m \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, ‘b\u00e1n l\u1ea1c k\u00e8m bia’, ngh\u0129a l\u00e0 bi\u1ebfn s\u1ea3n ph\u1ea9m ch\u00ednh th\u00e0nh s\u1ea3n ph\u1ea9m khuy\u1ebfn m\u1ea1i v\u00e0 thu l\u1ee3i nhu\u1eadn ch\u1ee7 y\u1ebfu t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n k\u00e8m. C\u00e1ch l\u00e0m n\u00e0y kh\u00f4ng m\u1edbi, nh\u01b0ng c\u0169ng kh\u00e1 l\u1ea1 v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao”, \u00f4ng Phan Anh \u0111\u00e1nh gi\u00e1.<\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng Facebook l\u00e0m c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng v\u00e0 b\u00e1n h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u n\u01a1i \u00e1p d\u1ee5ng. Tuy nhi\u00ean, \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i v\u00e0 trung th\u00e0nh, theo chuy\u00ean gia, c\u00e1c c\u1eeda h\u00e0ng lu\u00f4n ph\u1ea3i n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. \u201c\u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc \u0111\u1ec3 c\u1eeda h\u00e0ng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb th\u1eddi trang v\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn hi\u1ec7n nay\u201d, \u00f4ng b\u00e0y t\u1ecf.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ef1 t\u00ecm hi\u1ec3u v\u00e0 r\u00fat kinh nghi\u1ec7m sau th\u1ea5t b\u1ea1i, L\u1ea1i Huy Vi\u1ec7t 21 tu\u1ed5i, ch\u1ee7 2 c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o \u1edf H\u00e0 N\u1ed9i c\u00f3 thu nh\u1eadp 50 tri\u1ec7u \u0111\u1ed3ng m\u1ed9t th\u00e1ng t\u1eeb chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00f4n kh\u00e9o. L\u00e0m th\u1ee3 c\u1eaft t\u00f3c h\u01a1n 2 n\u0103m nh\u01b0ng kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c \u0111am m\u00ea, L\u1ea1i Huy Vi\u1ec7t …<\/p>\n","protected":false},"author":1,"featured_media":3873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,63],"tags":[34],"class_list":["post-546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-y-tuong-ban-le","tag-thitruongsi-com"],"yoast_head":"\n9X kinh doanh qu\u1ea7n \u00e1o v\u1edbi v\u1ed1n ban \u0111\u1ea7u ch\u1ec9 5 tri\u1ec7u \u0111\u1ed3ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/9x-kinh-doanh-quan-ao-voi-von-ban-dau-chi-5-trieu-dong\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9X kinh doanh qu\u1ea7n \u00e1o v\u1edbi v\u1ed1n ban \u0111\u1ea7u ch\u1ec9 5 tri\u1ec7u \u0111\u1ed3ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"T\u1ef1 t\u00ecm hi\u1ec3u v\u00e0 r\u00fat kinh nghi\u1ec7m sau th\u1ea5t b\u1ea1i, L\u1ea1i Huy Vi\u1ec7t 21 tu\u1ed5i, ch\u1ee7 2 c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o \u1edf H\u00e0 N\u1ed9i c\u00f3 thu nh\u1eadp 50 tri\u1ec7u \u0111\u1ed3ng m\u1ed9t th\u00e1ng t\u1eeb chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00f4n kh\u00e9o. 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