{"id":5510,"date":"2017-06-07T14:08:11","date_gmt":"2017-06-07T07:08:11","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=5510"},"modified":"2017-06-09T14:14:40","modified_gmt":"2017-06-09T07:14:40","slug":"gia-tri-cua-nut-like-tren-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/gia-tri-cua-nut-like-tren-mang-xa-hoi\/","title":{"rendered":"Gi\u00e1 tr\u1ecb c\u1ee7a n\u00fat \u201clike\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"

Trong danh s\u00e1ch 500 c\u00f4ng ty l\u1edbn nh\u1ea5t n\u01b0\u1edbc M\u1ef9 t\u00ednh theo doanh thu c\u1ee7a t\u1edd Fortune<\/em> (Fortune 500), c\u00f3 t\u1edbi h\u01a1n 80% trong s\u1ed1 n\u00e0y c\u00f3 trang Facebook \u0111ang ho\u1ea1t \u0111\u1ed9ng. V\u00e0 theo th\u1ed1ng k\u00ea c\u1ee7a Facebook, m\u1ed7i ng\u00e0y, kho\u1ea3ng 1,6 t\u1ec9 ng\u01b0\u1eddi d\u00f9ng Facebook \u0111\u00e3 click v\u00e0o n\u00fat \u201clike\u201d (th\u00edch) h\u01a1n 4,6 t\u1ec9 l\u1ea7n, b\u1ea5t k\u1ec3 g\u1ea7n \u0111\u00e2y h\u00e3ng c\u00f3 th\u00eam n\u0103m bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac m\u1edbi b\u00ean c\u1ea1nh bi\u1ec3u t\u01b0\u1ee3ng \u201clike\u201d.<\/strong><\/p>\n

M\u1ea1nh m\u1ebd v\u00e0 gi\u00e0u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n nh\u01b0 v\u1eady, tuy nhi\u00ean, c\u00f3 m\u1ed9t th\u1ef1c t\u1ebf m\u00e0 \u0111a s\u1ed1 doanh nghi\u1ec7p khi ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng qua Facebook n\u00f3i ri\u00eang v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i n\u00f3i chung \u0111\u1ec1u nh\u1eadn ra l\u00e0 s\u1ed1 l\u01b0\u1ee3ng l\u01b0\u1ee3t \u201clike\u201d hay t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Facebook kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh thu, l\u1ee3i nhu\u1eadn, th\u1eadm ch\u00ed l\u00e0 danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p t\u0103ng l\u00ean.<\/p>\n

Leslie K. John, Daniel Mochon, Oliver Emrich v\u00e0 Janet Schwartz l\u00e0 nh\u1eefng chuy\u00ean gia v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 hi\u1ec7n gi\u1ea3ng d\u1ea1y v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i Tr\u01b0\u1eddng Harvard Business School. H\u1ecd \u0111\u00e3 ti\u1ebfn h\u00e0nh 23 cu\u1ed9c th\u1eed nghi\u1ec7m trong su\u1ed1t b\u1ed1n n\u0103m tr\u00ean 18.000 ng\u01b0\u1eddi, s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau (Facebook, Twitter, Instagram\u2026), \u0111\u1ec3 nh\u1eadn ra s\u1ef1 nh\u1ea7m l\u1eabn tai h\u1ea1i gi\u1eefa nguy\u00ean nh\u00e2n h\u00e0nh \u0111\u1ed9ng v\u00e0 k\u1ebft qu\u1ea3 nh\u1eadn \u0111\u01b0\u1ee3c khi th\u01b0\u01a1ng hi\u1ec7u l\u00e0m ti\u1ebfp th\u1ecb qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

V\u00e0 k\u1ebft lu\u1eadn \u0111\u01b0a ra l\u00e0: \u201cKhi ai \u0111\u00f3 th\u00edch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 h\u1ecd s\u1ebd thay \u0111\u1ed5i h\u00e0nh vi, suy ngh\u0129 hay mua nhi\u1ec1u h\u01a1n nh\u1eefng s\u1ea3n ph\u1ea9m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Ngo\u00e0i ra, h\u00e0nh \u0111\u1ed9ng \u201clike\u201d hay \u201cfollow\u201d (theo d\u00f5i), \u201ccomment\u201d (b\u00ecnh lu\u1eadn), \u201cshare\u201d (chia s\u1ebb)\u2026 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u1ee7a b\u1ea1n v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00f4ng th\u1ef1c s\u1ef1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a b\u1ea1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3\u201d.<\/p>\n

Kh\u00f4ng c\u00f3 quy t\u1eafc n\u00e0o khi kh\u00e1ch h\u00e0ng ch\u1ecdn \u201clike\u201d<\/strong><\/p>\n

\u201cNh\u1eefng nh\u00e0 t\u00e2m l\u00fd g\u1ecdi \u0111\u00e2y l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t gi\u1eefa h\u00e0nh \u0111\u1ed9ng v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a con ng\u01b0\u1eddi. B\u1edfi v\u00ec tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111a s\u1ed1 h\u00e0nh \u0111\u1ed9ng c\u1ee7a ch\u00fang ta l\u00e0 theo th\u00f3i quen ho\u1eb7c theo c\u1ea3m t\u00ednh ch\u1ee9 \u00edt khi ph\u1ea3n \u00e1nh ni\u1ec1m tin c\u1ee7a m\u00ecnh\u201d, nh\u00f3m nghi\u00ean c\u1ee9u cho bi\u1ebft.<\/p>\n

C\u1ee5 th\u1ec3, nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u00e3 ti\u1ebfn h\u00e0nh m\u1ed9t lo\u1ea1t th\u00ed nghi\u1ec7m. \u0110\u1ea7u ti\u00ean, h\u1ecd m\u1eddi nh\u00f3m ng\u01b0\u1eddi th\u1ee9 nh\u1ea5t xem m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m m\u1edbi tr\u00ean Facebook. \u0110a s\u1ed1 sau \u0111\u00f3 \u0111\u1ec1u \u201clike\u201d v\u00e0 \u201cfollow\u201d th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Ti\u1ebfp theo, nh\u00f3m nghi\u00ean c\u1ee9u t\u1eadp h\u1ee3p nh\u00f3m th\u1ee9 hai, l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 t\u01b0\u01a1ng t\u00e1c n\u00e0o tr\u00ean trang Facebook c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u00e0y.<\/p>\n

Hai nh\u00f3m tham gia sau \u0111\u00f3 \u0111\u01b0\u1ee3c cung c\u1ea5p phi\u1ebfu gi\u1ea3m gi\u00e1 \u0111\u1ec3 mua m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u00f3i tr\u00ean. Ti\u1ebfp theo, v\u1edbi nh\u00f3m ng\u01b0\u1eddi th\u1ee9 nh\u1ea5t, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u thay \u0111\u1ed5i kho\u1ea3ng th\u1eddi gian k\u1ec3 t\u1eeb l\u00fac h\u1ecd \u201clike\u201d th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Facebook cho t\u1edbi khi nh\u1eadn \u0111\u01b0\u1ee3c phi\u1ebfu mua h\u00e0ng gi\u1ea3m gi\u00e1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u1eady nh\u01b0ng, sau 16 l\u1ea7n th\u1eed nghi\u1ec7m, nh\u00f3m nghi\u00ean c\u1ee9u kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c b\u1eb1ng ch\u1ee9ng n\u00e0o cho th\u1ea5y c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u1edf hai nh\u00f3m ng\u01b0\u1eddi, khi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng phi\u1ebfu gi\u1ea3m gi\u00e1 \u1edf nh\u00f3m th\u1ee9 nh\u1ea5t (c\u00f3 \u201clike\u201d) v\u00e0 nh\u00f3m th\u1ee9 hai kh\u00f4ng c\u1ed1 \u0111\u1ecbnh v\u00e0 kh\u00f4ng theo quy t\u1eafc n\u00e0o c\u1ea3.<\/p>\n

\u201cM\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi 1.500 b\u00e0i vi\u1ebft m\u1ed7i ng\u00e0y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ed9t con s\u1ed1 \u0111\u1ee7 khi\u1ebfn n\u00e3o b\u1ed9 c\u1ee7a ch\u00fang ta ch\u1eb3ng bi\u1ebft ch\u00fang ta \u0111ang l\u00e0m c\u00e1i g\u00ec tr\u00ean \u0111\u00f3. V\u00e0 m\u1eb7c cho ch\u00fang ta hay b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a ch\u00fang ta c\u00f3 th\u00edch m\u1ed9t s\u1ea3n ph\u1ea9m, b\u00e0i vi\u1ebft, nh\u00e3n hi\u1ec7u n\u00e0o \u0111i n\u1eefa, ch\u00fang ta c\u0169ng s\u1ebd s\u1edbm ch\u1eb3ng c\u00f3 \u1ea5n t\u01b0\u1ee3ng g\u00ec v\u1ec1 n\u00f3 ch\u1ec9 n\u0103m ph\u00fat sau. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do v\u00ec sao 87% CMO (gi\u00e1m \u0111\u1ed1c marketing) tr\u00ean t\u1ed5ng s\u1ed1 427 CMO \u1edf M\u1ef9 \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp \u0111\u00e3 th\u1eeba nh\u1eadn r\u1eb1ng, h\u1ecd kh\u00f4ng th\u1ec3 ch\u1ee9ng minh c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee5 th\u1ec3 n\u00e0o c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u1ea1o ra kh\u00e1ch h\u00e0ng m\u1edbi hay khi\u1ebfn kh\u00e1ch h\u00e0ng g\u1eafn k\u1ebft h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\u201d \u2013 nh\u00f3m nghi\u00ean c\u1ee9u k\u1ebft lu\u1eadn.<\/p>\n

V\u1eady, l\u00e0m sao \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u00e1t huy t\u1ed1i \u0111a nh\u1ea5t l\u1ee3i th\u1ebf t\u1eeb vi\u1ec7c c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u201clike\u201d, \u201cfollow\u201d tr\u00ean Facebook?<\/p>\n

N\u00ean dung h\u00f2a truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i<\/strong><\/p>\n

\u201cM\u1ed9t th\u00ed nghi\u1ec7m kh\u00e1c c\u1ee7a nh\u00f3m, th\u1ef1c hi\u1ec7n c\u00f9ng gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Discovery Vitality, m\u1ed9t c\u00f4ng ty chuy\u00ean cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Ch\u00fang t\u00f4i c\u0169ng chia nh\u1eefng ng\u01b0\u1eddi th\u00ed nghi\u1ec7m th\u00e0nh hai nh\u00f3m, m\u1ed9t nh\u00f3m \u0111\u00e3 \u201clike\u201d trang Discovery Vitality. Nh\u00f3m c\u00f2n l\u1ea1i ch\u01b0a t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi trang n\u00e0y.<\/p>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi th\u00ed nghi\u1ec7m tr\u01b0\u1edbc l\u00e0 ch\u00fang t\u00f4i tr\u1ea3 ti\u1ec1n cho Facebook \u0111\u1ec3 hi\u1ec3n th\u1ecb hai b\u00e0i vi\u1ebft m\u1ed9t tu\u1ea7n, li\u00ean t\u1ee5c trong hai th\u00e1ng cho c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a nh\u00f3m \u201clike\u201d trang Discovery Vitality. K\u1ebft qu\u1ea3, sau khi \u0111\u01b0\u1ee3c ph\u00e1t phi\u1ebfu gi\u1ea3m gi\u00e1, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c (nh\u00f3m th\u1ee9 nh\u1ea5t) c\u00f3 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng phi\u1ebfu cao h\u01a1n, trung b\u00ecnh l\u00e0 h\u01a1n 8%\u201d.<\/p>\n

T\u1eeb \u0111\u00e2y, nh\u00f3m nghi\u00ean c\u1ee9u nh\u1eadn th\u1ea5y r\u1eb1ng, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i d\u00f9 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng nhanh h\u01a1n, m\u1ea1nh h\u01a1n, nh\u01b0ng kh\u00f4ng th\u1ec3 thay th\u1ebf ho\u00e0n to\u00e0n ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u201cPh\u1ea3i th\u1ea5y r\u1eb1ng 8% l\u00e0 m\u1ed9t con s\u1ed1 kh\u00e1 khi\u00eam t\u1ed1n so v\u1edbi s\u1ed1 ti\u1ec1n v\u00e0 c\u00f4ng s\u1ee9c m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 b\u1ecf ra. V\u00ec th\u1ebf, theo ch\u00fang t\u00f4i ghi nh\u1eadn, ti\u1ebfp th\u1ecb qua m\u1ea1ng x\u00e3 h\u1ed9i ch\u1ec9 gi\u00fap b\u1ea1n k\u00e9o kh\u00e1ch h\u00e0ng t\u1edbi nhanh h\u01a1n v\u00e0 nhi\u1ec1u h\u01a1n; c\u00f2n n\u1ebfu mu\u1ed1n gi\u1eef \u0111\u01b0\u1ee3c h\u1ecd, b\u1ea1n v\u1eabn c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng\u201d.<\/p>\n

Ch\u1ee9c n\u0103ng t\u1ed1t nh\u1ea5t c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 l\u1eafng nghe v\u00e0 t\u01b0\u01a1ng t\u00e1c<\/strong><\/p>\n

Theo nh\u00f3m nghi\u00ean c\u1ee9u, n\u1ebfu doanh nghi\u1ec7p nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng th\u00f4ng tin, b\u00e0i \u0111\u0103ng t\u1ed1t, ph\u00f9 h\u1ee3p nhu c\u1ea7u, c\u00f3 kho\u1ea3n ti\u1ec1n v\u00e0 th\u1eddi gian \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n, k\u1ebft h\u1ee3p t\u1ed1t v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, th\u00ec doanh nghi\u1ec7p v\u1eabn c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb vi\u1ec7c khai th\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, c\u00f3 m\u1ed9t \u0111i\u1ec1u kh\u00e1 th\u00fa v\u1ecb l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng chi ti\u1ec1n qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1eabn c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu bi\u1ebft c\u00e1ch l\u1eafng nghe v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\u201cCh\u00fang t\u00f4i nh\u1eadn th\u1ea5y, h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi g\u1eb7p r\u1eafc r\u1ed1i v\u00e0 ph\u1ea3i t\u00ecm th\u00f4ng tin, gi\u1ea3i ph\u00e1p tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, n\u1ebfu \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp v\u00e0 gi\u1ea3i \u0111\u00e1p k\u1ecbp th\u1eddi, s\u1ebd l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft nh\u1ea5t v\u00e0 gi\u00e1 tr\u1ecb nh\u1ea5t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c. B\u1edfi ai trong ch\u00fang ta c\u0169ng mu\u1ed1n \u0111\u01b0\u1ee3c l\u1eafng nghe. V\u00ec v\u1eady, l\u1eafng nghe v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t v\u00e0 r\u1ebb nh\u1ea5t \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u g\u00e2y thi\u1ec7n c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 bi\u1ebfn h\u1ecd d\u1ea7n tr\u1edf th\u00e0nh nh\u1eefng s\u1ee9 gi\u1ea3 mi\u1ec5n ph\u00ed cho th\u01b0\u01a1ng hi\u1ec7u sau n\u00e0y\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong danh s\u00e1ch 500 c\u00f4ng ty l\u1edbn nh\u1ea5t n\u01b0\u1edbc M\u1ef9 t\u00ednh theo doanh thu c\u1ee7a t\u1edd Fortune (Fortune 500), c\u00f3 t\u1edbi h\u01a1n 80% trong s\u1ed1 n\u00e0y c\u00f3 trang Facebook \u0111ang ho\u1ea1t \u0111\u1ed9ng. V\u00e0 theo th\u1ed1ng k\u00ea c\u1ee7a Facebook, m\u1ed7i ng\u00e0y, kho\u1ea3ng 1,6 t\u1ec9 ng\u01b0\u1eddi d\u00f9ng Facebook \u0111\u00e3 click v\u00e0o n\u00fat \u201clike\u201d (th\u00edch) h\u01a1n 4,6 t\u1ec9 …<\/p>\n","protected":false},"author":4,"featured_media":5511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-5510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nGi\u00e1 tr\u1ecb c\u1ee7a n\u00fat \u201clike\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/gia-tri-cua-nut-like-tren-mang-xa-hoi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gi\u00e1 tr\u1ecb c\u1ee7a n\u00fat \u201clike\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Trong danh s\u00e1ch 500 c\u00f4ng ty l\u1edbn nh\u1ea5t n\u01b0\u1edbc M\u1ef9 t\u00ednh theo doanh thu c\u1ee7a t\u1edd Fortune (Fortune 500), c\u00f3 t\u1edbi h\u01a1n 80% trong s\u1ed1 n\u00e0y c\u00f3 trang Facebook \u0111ang ho\u1ea1t \u0111\u1ed9ng. 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