{"id":5522,"date":"2017-06-07T14:12:18","date_gmt":"2017-06-07T07:12:18","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=5522"},"modified":"2017-06-09T12:00:13","modified_gmt":"2017-06-09T05:00:13","slug":"bai-hoc-kinh-doanh-tu-ly-ca-phe","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/","title":{"rendered":"B\u00e0i h\u1ecdc kinh doanh t\u1eeb “ly c\u00e0 ph\u00ea”"},"content":{"rendered":"

V\u00e0o h\u1ea1 tu\u1ea7n th\u00e1ng 4 v\u1eeba qua, c\u1eeda h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Gloria Jean\u2019s Coffees t\u1ea1i Grand View, Ph\u00fa M\u1ef9 H\u01b0ng, Q.7, TP.HCM \u0111\u00e3 \u0111\u00f3ng c\u1eeda, \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c \u0111\u00e1ng bu\u1ed3n l\u00e0 Gloria Jean\u2019s Coffees ch\u00ednh th\u1ee9c r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t Nam sau h\u01a1n 10 n\u0103m gia nh\u1eadp.<\/strong><\/p>\n

Nh\u00ecn l\u1ea1i th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea n\u01b0\u1edbc ta trong th\u1eddi gian qua, ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn ra h\u00e0ng lo\u1ea1t \u00f4ng l\u1edbn kh\u00e1c c\u0169ng \u0111\u00e3 l\u1ea7n l\u01b0\u1ee3t r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng, nh\u01b0 New York Dessert Caf\u00e9 (NYDC), ILLY v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 The KAfe, chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea do \u0110\u00e0o Chi Anh g\u00e2y d\u1ef1ng, t\u1eebng \u0111\u01b0\u1ee3c xem l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a gi\u1edbi kh\u1edfi nghi\u1ec7p (startup) Vi\u1ec7t khi huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1edbi 5,5 tri\u1ec7u USD t\u1eeb m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

Vi\u1ec7t Nam v\u1eabn lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng, c\u00f3 t\u1ea7ng l\u1edbp trung l\u01b0u ng\u00e0y c\u00e0ng gia t\u0103ng, t\u01b0\u1edfng ch\u1eebng nh\u01b0 s\u1ebd l\u00e0 \u201cmi\u1ec1n \u0111\u1ea5t h\u1ee9a\u201d cho nh\u1eefng chu\u1ed7i kinh doanh c\u00e0 ph\u00ea ho\u1ea1t \u0111\u1ed9ng b\u00e0i b\u1ea3n. Th\u00eam v\u00e0o \u0111\u00f3, c\u00e0 ph\u00ea t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 m\u1ed9t th\u1ee9c u\u1ed1ng ph\u1ed5 th\u00f4ng m\u00e0 \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00e2n \u01b0a chu\u1ed9ng. V\u1eady t\u1ea1i sao nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kinh doanh c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ngu\u1ed3n l\u1ef1c l\u1edbn l\u1ea1i kh\u00f4ng th\u00e0nh c\u00f4ng trong vi\u1ec7c tr\u1ee5 v\u1eefng v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng?<\/p>\n

Ph\u00e2n t\u00edch s\u00e2u h\u01a1n c\u00e2u chuy\u1ec7n li\u00ean quan, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea n\u00f3i ri\u00eang v\u00e0 gi\u1edbi doanh nghi\u1ec7p n\u00f3i chung c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng b\u00e0i h\u1ecdc kinh doanh cho ri\u00eang m\u00ecnh.<\/p>\n

V\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n, v\u1ea5n \u0111\u1ec1 l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n

\u00d4ng Ho\u00e0ng Kh\u1ea3i, ch\u1ee7 c\u1eeda h\u00e0ng c\u00e0 ph\u00ea Gloria Jean\u2019s Coffees \u0111\u00f3ng c\u1eeda cu\u1ed1i c\u00f9ng \u1edf n\u01b0\u1edbc ta cho bi\u1ebft, d\u00f9 Gloria Jean\u2019s Coffees l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u1edf ch\u00e2u \u00c1, nh\u01b0ng ph\u1ea3i r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam do kh\u00f4ng bi\u1ebft c\u00e1ch th\u00e2m nh\u1eadp, kh\u00f4ng c\u00f3 ch\u00ednh s\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00fang \u0111\u1eafn, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea \u0111\u1eb7c th\u00f9 nh\u01b0 \u1edf n\u01b0\u1edbc ta.<\/p>\n

T\u1eeb \u0111\u00e2y, gi\u1edbi quan s\u00e1t c\u0169ng nh\u1eadn ra 2 sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea ngo\u1ea1i khi nh\u01b0\u1ee3ng quy\u1ec1n, \u0111\u00f3 l\u00e0 ch\u1ecdn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 ch\u1ecdn m\u1eb7t b\u1eb1ng kh\u00f4ng h\u1ee3p l\u00fd.<\/p>\n

Theo \u0111\u00f3, nhi\u1ec1u chu\u1ed7i c\u00e0 ph\u00ea th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i khi v\u00e0o Vi\u1ec7t Nam th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng cao c\u1ea5p, gi\u1edbi doanh nh\u00e2n, ng\u01b0\u1eddi thu nh\u1eadp cao\u2026, n\u00f3i chung l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng kh\u00f4ng nhi\u1ec1u v\u00e0 kh\u00e1 kh\u00f3 t\u00ednh.<\/p>\n

V\u00e0 mu\u1ed1n th\u00e0nh c\u00f4ng, chu\u1ed7i c\u1eeda h\u00e0ng th\u01b0\u1eddng ph\u1ea3i c\u00f3 cho ri\u00eang m\u00ecnh nh\u1eefng h\u01b0\u01a1ng v\u1ecb, b\u1ea3n s\u1eafc \u0111\u1eb7c th\u00f9 pha l\u1eabn v\u1edbi nhi\u1ec1u y\u1ebfu t\u1ed1 b\u1ea3n \u0111\u1ecba \u0111\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng. Tuy nhi\u00ean, vi\u1ec7c qu\u00e1 c\u1ee9ng nh\u1eafc trong ch\u00ednh s\u00e1ch nh\u01b0\u1ee3ng quy\u1ec1n khi\u1ebfn nhi\u1ec1u chu\u1ed7i c\u1eeda h\u00e0ng kh\u00f4ng k\u1ecbp thay \u0111\u1ed5i theo nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng, d\u1eabn \u0111\u1ebfn vi\u1ec7c nhanh ch\u00f3ng r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng nguy hi\u1ec3m.<\/p>\n

V\u1ea5n \u0111\u1ec1 th\u1ee9 hai m\u00e0 nh\u1eefng chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea th\u01b0\u1eddng g\u1eb7p ph\u1ea3i l\u00e0 m\u1eb7t b\u1eb1ng. Cu\u1ed9c c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn \u0111\u00e3 khi\u1ebfn gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng hi\u1ec7n \u0111\u00e3 \u1edf m\u1ee9c r\u1ea5t cao. V\u00e0 n\u1ebfu nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m, ho\u1eb7c vi\u1ec7c kinh doanh b\u1ecb \u0111\u00ecnh tr\u1ec7 trong m\u1ed9t th\u1eddi gian, th\u00ec h\u1ecd s\u1ebd ph\u1ea3i nh\u1eadn v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 r\u1ea5t t\u1ed3i t\u1ec7.<\/p>\n

\u00d4ng Johnathan H\u1ea1nh Nguy\u1ec5n – Ch\u1ee7 t\u1ecbch IPP (qu\u1ea3n l\u00fd \u0111\u01a1n v\u1ecb nh\u01b0\u1ee3ng quy\u1ec1n Dunkin\u2019 Donuts) cho bi\u1ebft, m\u1eb7t b\u1eb1ng ch\u00ednh l\u00e0 r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t khi\u1ebfn c\u00e1c \u00f4ng l\u1edbn th\u1ee9c \u0103n nhanh, c\u00e0 ph\u00ea ngo\u1ea1i kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng chu\u1ed7i c\u1eeda h\u00e0ng nh\u01b0 tuy\u00ean b\u1ed1 ban \u0111\u1ea7u khi \u0111\u1eb7t ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam: \u201cC\u00e1c \u0111\u01a1n v\u1ecb \u0111\u1ebfn tr\u01b0\u1edbc g\u1ea7n nh\u01b0 chi\u1ebfm l\u0129nh h\u1ebft nh\u1eefng v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i. \u0110i\u1ec3m m\u00ecnh th\u00edch, mu\u1ed1n thu\u00ea th\u00ec ch\u1ee7 \u0111\u1ecba \u0111i\u1ec3m r\u1ea5t kh\u00f3 h\u1ee3p t\u00e1c, ho\u1eb7c m\u1ee9c gi\u00e1 qu\u00e1 cao\u201d.<\/p>\n

V\u1edbi th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t, \u0111\u00f3 l\u00e0 b\u00e0i h\u1ecdc c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><\/p>\n

Trong quy\u1ec3n s\u00e1ch T\u1eeb t\u1ed1t \u0111\u1ebfn v\u0129 \u0111\u1ea1i<\/em> (Good to Great) c\u1ee7a Jim Collins, \u00f4ng mi\u00eau t\u1ea3 nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n tr\u01b0\u1eddng t\u1ed3n gi\u1ed1ng nh\u01b0 nh\u1eefng con nh\u00edm. H\u1ecd t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m khi\u1ebfn h\u1ecd n\u1ed5i b\u1eadt, kh\u00e1c bi\u1ec7t, nh\u1eefng \u0111i\u1ec1u m\u00e0 h\u1ecd l\u00e0m gi\u1ecfi h\u01a1n so v\u1edbi to\u00e0n b\u1ed9 ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

T\u1edbi \u0111\u00e2y, ch\u00fang ta nh\u1eadn ra r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Vi\u1ec7t d\u00f9 c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 m\u00f9i v\u1ecb, gi\u00e1 c\u1ea3, th\u1eadm ch\u00ed l\u00e0 v\u1ec1 m\u1eb7t b\u1eb1ng khi ph\u00e1t tri\u1ec3n s\u1edbm \u0111\u1ec3 chi\u1ebfm l\u0129nh v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba t\u1eeb tr\u01b0\u1edbc, c\u0169ng v\u1eabn kh\u00f4ng th\u1ec3 c\u1ea1nh tranh b\u1edfi thi\u1ebfu \u0111i nh\u1eefng n\u00e9t ri\u00eang bi\u1ec7t, nh\u1eefng th\u1ebf m\u1ea1nh v\u1eeba \u0111\u1ec3 \u00e1p \u0111\u1ea3o \u0111\u1ed1i th\u1ee7, v\u1eeba \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1edb t\u1edbi.<\/p>\n

\u0110\u01a1n c\u1eed, theo b\u00e0 Ph\u00f9ng Th\u1ecb Ph\u01b0\u01a1ng – Gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u mi\u1ec1n B\u1eafc c\u1ee7a C\u00f4ng ty Richard Moore Associates, th\u00ec sai l\u1ea7m \u0111\u00e1ng ti\u1ebfc c\u1ee7a The KAfe, n\u1eb1m \u1edf s\u1ef1 \u201ckh\u00e1c bi\u1ec7t\u201d, v\u1edbi 4 \u0111i\u1ec3m d\u1ec5 nh\u1eadn th\u1ea5y nh\u1ea5t, \u0111\u00f3 l\u00e0 thi\u1ebfu c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t, ng\u00e0nh ngh\u1ec1 kinh doanh kh\u00f4ng r\u00f5 r\u00e0ng, s\u1ea3n ph\u1ea9m nh\u00e0m ch\u00e1n c\u00f9ng v\u1edbi m\u1ed9t kh\u00f4ng gian th\u01b0\u01a1ng hi\u1ec7u thi\u1ebfu \u0111i\u1ec3m nh\u1ea5n.<\/p>\n

Theo \u0111\u00f3, n\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y qu\u00e1n c\u00e0 ph\u00ea chuy\u00ean ph\u1ee5c v\u1ee5 \u0111\u1ed3 u\u1ed1ng, nh\u00e0 h\u00e0ng chuy\u00ean ph\u1ee5c v\u1ee5 \u0111\u1ed3 \u0103n, th\u00ec hi\u1ec7n nay nh\u00e0 h\u00e0ng c\u00f3 ph\u1ee5c v\u1ee5 c\u1ea3 \u0111\u1ed3 u\u1ed1ng, c\u00f2n qu\u00e1n c\u00e0 ph\u00ea n\u00e0o c\u0169ng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 th\u00eam \u0111\u1ed3 \u0103n. V\u00ec v\u1eady, m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p \u0103n v\u00e0 u\u1ed1ng nh\u01b0 The KAfe, \u0111i\u1ec1u khi\u1ebfn h\u1ecd kh\u00e1c bi\u1ec7t v\u00e0 th\u00e0nh c\u00f4ng khi v\u1eeba xu\u1ea5t hi\u1ec7n, ng\u00e0y nay \u0111\u00e3 kh\u00f4ng gi\u1eef \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat v\u00e0 t\u1ea1o ra th\u1ebf m\u1ea1nh n\u1eefa.<\/p>\n

C\u0169ng t\u1eeb \u0111\u00e2y, kh\u00e1ch h\u00e0ng c\u0169ng b\u1ed1i r\u1ed1i khi kh\u00f4ng bi\u1ebft g\u1ecdi The KAfe l\u00e0 g\u00ec, b\u1edfi c\u1ea3 \u0103n v\u00e0 u\u1ed1ng h\u1ecd \u0111\u1ec1u ch\u01b0a th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt. N\u1ebfu x\u00e9t v\u1ec1 h\u01b0\u01a1ng v\u1ecb c\u00e0 ph\u00ea, h\u1ecd kh\u00f4ng c\u00f3 d\u00f2ng s\u1ea3n ph\u1ea9m t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh nh\u01b0 Trung Nguy\u00ean, nh\u01b0 Starbucks, c\u00f2n v\u1ec1 th\u1ee9c \u0103n, th\u1ef1c \u0111\u01a1n l\u1ea1i qu\u00e1 nhi\u1ec1u m\u00f3n mang phong c\u00e1ch \u00c2u v\u00e0 \u00c1 k\u1ebft h\u1ee3p, n\u00ean r\u1ea5t kh\u00f3 g\u1ecdi h\u1ecd l\u00e0 c\u01a1m tr\u01b0a v\u0103n ph\u00f2ng hay \u1ea9m th\u1ef1c nh\u00e0 h\u00e0ng.<\/p>\n

Cu\u1ed1i c\u00f9ng, b\u1edfi The KAfe h\u01b0\u1edbng t\u1edbi m\u1ed9t kh\u00f4ng gian b\u00e0i tr\u00ed hi\u1ec7n \u0111\u1ea1i v\u00e0 sang tr\u1ecdng, n\u00ean s\u1ebd bu\u1ed9c ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n t\u1edbi t\u1eeb b\u00ean ngo\u00e0i \u2013 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng s\u1ef1 sang tr\u1ecdng, hi\u1ec7n \u0111\u1ea1i m\u00e0 c\u00f2n ch\u1ee9a \u0111\u1ef1ng trong \u0111\u00f3 c\u1ea3 nh\u1eefng kh\u00e1c bi\u1ec7t \u0111\u1ebfn t\u1eeb \u0111i\u1ec3m nh\u1ea5n v\u0103n h\u00f3a c\u1ee7a qu\u1ed1c gia h\u1ecd. \u0110\u00f3 c\u0169ng l\u00e0 \u0111i\u1ec1u m\u00e0 The KAfe \u0111\u00e3 kh\u00f4ng th\u1ec3 t\u1ea1o ra kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

V\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 b\u00e0i h\u1ecdc m\u00e0 kh\u00f4ng ch\u1ec9 gi\u1edbi kinh doanh c\u00e0 ph\u00ea, m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u ph\u1ea3i quan t\u00e2m khi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00e0o h\u1ea1 tu\u1ea7n th\u00e1ng 4 v\u1eeba qua, c\u1eeda h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Gloria Jean\u2019s Coffees t\u1ea1i Grand View, Ph\u00fa M\u1ef9 H\u01b0ng, Q.7, TP.HCM \u0111\u00e3 \u0111\u00f3ng c\u1eeda, \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c \u0111\u00e1ng bu\u1ed3n l\u00e0 Gloria Jean\u2019s Coffees ch\u00ednh th\u1ee9c r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t Nam sau h\u01a1n 10 n\u0103m gia …<\/p>\n","protected":false},"author":4,"featured_media":5524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-5522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nB\u00e0i h\u1ecdc kinh doanh t\u1eeb "ly c\u00e0 ph\u00ea" - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e0i h\u1ecdc kinh doanh t\u1eeb "ly c\u00e0 ph\u00ea" - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"V\u00e0o h\u1ea1 tu\u1ea7n th\u00e1ng 4 v\u1eeba qua, c\u1eeda h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Gloria Jean\u2019s Coffees t\u1ea1i Grand View, Ph\u00fa M\u1ef9 H\u01b0ng, Q.7, TP.HCM \u0111\u00e3 \u0111\u00f3ng c\u1eeda, \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c \u0111\u00e1ng bu\u1ed3n l\u00e0 Gloria Jean\u2019s Coffees ch\u00ednh th\u1ee9c r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t Nam sau h\u01a1n 10 n\u0103m gia ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/\" \/>\n<meta property=\"og:site_name\" content=\"Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thitruongsi\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-07T07:12:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-09T05:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/cach-rang-tron-cafe-smartgoal4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1961\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ph\u1ea1m Ph\u01b0\u1ee3ng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thitruongsi\" \/>\n<meta name=\"twitter:site\" content=\"@thitruongsi\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ph\u1ea1m Ph\u01b0\u1ee3ng\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/\"},\"author\":{\"name\":\"Ph\u1ea1m Ph\u01b0\u1ee3ng\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/#\/schema\/person\/b1d3d0e71852809e6acf56f2d89c17ed\"},\"headline\":\"B\u00e0i h\u1ecdc kinh doanh t\u1eeb “ly c\u00e0 ph\u00ea”\",\"datePublished\":\"2017-06-07T07:12:18+00:00\",\"dateModified\":\"2017-06-09T05:00:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/\"},\"wordCount\":1779,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/#organization\"},\"image\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/cach-rang-tron-cafe-smartgoal4.jpg\",\"articleSection\":[\"B\u00e1n le\u0309\",\"Kinh nghi\u00ea\u0323m\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/\",\"url\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/\",\"name\":\"B\u00e0i h\u1ecdc kinh doanh t\u1eeb \\\"ly c\u00e0 ph\u00ea\\\" - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\",\"isPartOf\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/cach-rang-tron-cafe-smartgoal4.jpg\",\"datePublished\":\"2017-06-07T07:12:18+00:00\",\"dateModified\":\"2017-06-09T05:00:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#primaryimage\",\"url\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/cach-rang-tron-cafe-smartgoal4.jpg\",\"contentUrl\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/cach-rang-tron-cafe-smartgoal4.jpg\",\"width\":3000,\"height\":1961,\"caption\":\"B\u00e0i h\u1ecdc kinh doanh t\u1eeb \\\"ly c\u00e0 ph\u00ea\\\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B\u00e0i h\u1ecdc kinh doanh t\u1eeb “ly c\u00e0 ph\u00ea”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/#website\",\"url\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/\",\"name\":\"Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\",\"description\":\"Blog chia s\u1ebb kinh nghi\u1ec7m kinh doanh c\u1ee7a Th\u1ecb Tr\u01b0\u1eddng S\u1ec9\",\"publisher\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/#organization\",\"name\":\"CTY C\u1ed4 PH\u1ea6N D\u1ecaCH V\u1ee4 TTS\",\"alternateName\":\"TTS SERVICES JSC\",\"url\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/11\/avt_tts_1024.png\",\"contentUrl\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/11\/avt_tts_1024.png\",\"width\":1024,\"height\":1024,\"caption\":\"CTY C\u1ed4 PH\u1ea6N D\u1ecaCH V\u1ee4 TTS\"},\"image\":{\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thitruongsi\",\"https:\/\/x.com\/thitruongsi\",\"https:\/\/www.instagram.com\/thitruongsi.tts\/\",\"https:\/\/www.linkedin.com\/company\/thitruongsi\/\",\"https:\/\/www.pinterest.com\/thitruongsi\/\",\"https:\/\/www.youtube.com\/channel\/UC9btFP6GTUK3gheS-czzzqg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/#\/schema\/person\/b1d3d0e71852809e6acf56f2d89c17ed\",\"name\":\"Ph\u1ea1m Ph\u01b0\u1ee3ng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/litespeed\/avatar\/90bea0a817a3beb97de08f50adbd27c8.jpg?ver=1777876742\",\"contentUrl\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/litespeed\/avatar\/90bea0a817a3beb97de08f50adbd27c8.jpg?ver=1777876742\",\"caption\":\"Ph\u1ea1m Ph\u01b0\u1ee3ng\"},\"sameAs\":[\"https:\/\/thitruongsi.com\"],\"url\":\"https:\/\/thitruongsi.com\/kinh-nghiem\/author\/phuongpcm\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B\u00e0i h\u1ecdc kinh doanh t\u1eeb \"ly c\u00e0 ph\u00ea\" - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/","og_locale":"vi_VN","og_type":"article","og_title":"B\u00e0i h\u1ecdc kinh doanh t\u1eeb \"ly c\u00e0 ph\u00ea\" - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog","og_description":"V\u00e0o h\u1ea1 tu\u1ea7n th\u00e1ng 4 v\u1eeba qua, c\u1eeda h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Gloria Jean\u2019s Coffees t\u1ea1i Grand View, Ph\u00fa M\u1ef9 H\u01b0ng, Q.7, TP.HCM \u0111\u00e3 \u0111\u00f3ng c\u1eeda, \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c \u0111\u00e1ng bu\u1ed3n l\u00e0 Gloria Jean\u2019s Coffees ch\u00ednh th\u1ee9c r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t Nam sau h\u01a1n 10 n\u0103m gia ...","og_url":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/","og_site_name":"Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog","article_publisher":"https:\/\/www.facebook.com\/thitruongsi","article_published_time":"2017-06-07T07:12:18+00:00","article_modified_time":"2017-06-09T05:00:13+00:00","og_image":[{"width":3000,"height":1961,"url":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/cach-rang-tron-cafe-smartgoal4.jpg","type":"image\/jpeg"}],"author":"Ph\u1ea1m Ph\u01b0\u1ee3ng","twitter_card":"summary_large_image","twitter_creator":"@thitruongsi","twitter_site":"@thitruongsi","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Ph\u1ea1m Ph\u01b0\u1ee3ng","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"9 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#article","isPartOf":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/"},"author":{"name":"Ph\u1ea1m Ph\u01b0\u1ee3ng","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#\/schema\/person\/b1d3d0e71852809e6acf56f2d89c17ed"},"headline":"B\u00e0i h\u1ecdc kinh doanh t\u1eeb “ly c\u00e0 ph\u00ea”","datePublished":"2017-06-07T07:12:18+00:00","dateModified":"2017-06-09T05:00:13+00:00","mainEntityOfPage":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/"},"wordCount":1779,"commentCount":0,"publisher":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#organization"},"image":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#primaryimage"},"thumbnailUrl":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/cach-rang-tron-cafe-smartgoal4.jpg","articleSection":["B\u00e1n le\u0309","Kinh nghi\u00ea\u0323m"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/","url":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/","name":"B\u00e0i h\u1ecdc kinh doanh t\u1eeb \"ly c\u00e0 ph\u00ea\" - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog","isPartOf":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#primaryimage"},"image":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#primaryimage"},"thumbnailUrl":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/cach-rang-tron-cafe-smartgoal4.jpg","datePublished":"2017-06-07T07:12:18+00:00","dateModified":"2017-06-09T05:00:13+00:00","breadcrumb":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#primaryimage","url":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/cach-rang-tron-cafe-smartgoal4.jpg","contentUrl":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/cach-rang-tron-cafe-smartgoal4.jpg","width":3000,"height":1961,"caption":"B\u00e0i h\u1ecdc kinh doanh t\u1eeb \"ly c\u00e0 ph\u00ea\""},{"@type":"BreadcrumbList","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/bai-hoc-kinh-doanh-tu-ly-ca-phe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thitruongsi.com\/kinh-nghiem\/"},{"@type":"ListItem","position":2,"name":"B\u00e0i h\u1ecdc kinh doanh t\u1eeb “ly c\u00e0 ph\u00ea”"}]},{"@type":"WebSite","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#website","url":"https:\/\/thitruongsi.com\/kinh-nghiem\/","name":"Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog","description":"Blog chia s\u1ebb kinh nghi\u1ec7m kinh doanh c\u1ee7a Th\u1ecb Tr\u01b0\u1eddng S\u1ec9","publisher":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thitruongsi.com\/kinh-nghiem\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#organization","name":"CTY C\u1ed4 PH\u1ea6N D\u1ecaCH V\u1ee4 TTS","alternateName":"TTS SERVICES JSC","url":"https:\/\/thitruongsi.com\/kinh-nghiem\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#\/schema\/logo\/image\/","url":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/11\/avt_tts_1024.png","contentUrl":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/11\/avt_tts_1024.png","width":1024,"height":1024,"caption":"CTY C\u1ed4 PH\u1ea6N D\u1ecaCH V\u1ee4 TTS"},"image":{"@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thitruongsi","https:\/\/x.com\/thitruongsi","https:\/\/www.instagram.com\/thitruongsi.tts\/","https:\/\/www.linkedin.com\/company\/thitruongsi\/","https:\/\/www.pinterest.com\/thitruongsi\/","https:\/\/www.youtube.com\/channel\/UC9btFP6GTUK3gheS-czzzqg"]},{"@type":"Person","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#\/schema\/person\/b1d3d0e71852809e6acf56f2d89c17ed","name":"Ph\u1ea1m Ph\u01b0\u1ee3ng","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/thitruongsi.com\/kinh-nghiem\/#\/schema\/person\/image\/","url":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/litespeed\/avatar\/90bea0a817a3beb97de08f50adbd27c8.jpg?ver=1777876742","contentUrl":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/litespeed\/avatar\/90bea0a817a3beb97de08f50adbd27c8.jpg?ver=1777876742","caption":"Ph\u1ea1m Ph\u01b0\u1ee3ng"},"sameAs":["https:\/\/thitruongsi.com"],"url":"https:\/\/thitruongsi.com\/kinh-nghiem\/author\/phuongpcm\/"}]}},"views":167,"_links":{"self":[{"href":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-json\/wp\/v2\/posts\/5522"}],"collection":[{"href":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-json\/wp\/v2\/comments?post=5522"}],"version-history":[{"count":0,"href":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-json\/wp\/v2\/posts\/5522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-json\/wp\/v2\/media\/5524"}],"wp:attachment":[{"href":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-json\/wp\/v2\/media?parent=5522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-json\/wp\/v2\/categories?post=5522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-json\/wp\/v2\/tags?post=5522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}