{"id":5608,"date":"2017-06-07T16:45:16","date_gmt":"2017-06-07T09:45:16","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=5608"},"modified":"2017-06-09T11:30:49","modified_gmt":"2017-06-09T04:30:49","slug":"chuoi-ca-phe-ngoai-gloria-jeans-am-tham-roi-viet-nam","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/chuoi-ca-phe-ngoai-gloria-jeans-am-tham-roi-viet-nam\/","title":{"rendered":"Chu\u1ed7i c\u00e0 ph\u00ea ngo\u1ea1i Gloria Jean\u2019s ‘\u00e2m th\u1ea7m’ r\u1eddi Vi\u1ec7t Nam"},"content":{"rendered":"

S\u1ef1 ki\u1ec7n The KAfe \u0111\u00f3ng c\u1eeda c\u00f2n ch\u01b0a l\u1eafng xu\u1ed1ng, chu\u1ed7i c\u00e0 ph\u00ea n\u1ed5i ti\u1ebfng \u0111\u1ebfn t\u1eeb Australia Gloria Jean\u2019s Coffees, c\u0169ng chia tay sau h\u01a1n 10 n\u0103m gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n

\n

Ng\u00e0y 20\/4, c\u1eeda h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea t\u1edbi t\u1eeb Australia n\u00e0y t\u1ea1i Grand View, Ph\u00fa M\u1ef9 H\u01b0ng (qu\u1eadn 7, TP.HCM) \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u00f3ng c\u1eeda. Nh\u01b0 v\u1eady, to\u00e0n b\u1ed9 c\u00e1c c\u1eeda h\u00e0ng Gloria Jean\u2019s Coffees \u0111\u00e3 r\u1eddi cu\u1ed9c ch\u01a1i t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Tr\u00ean Fanpage c\u1ee7a Gloria Jean\u2019s Coffees, nh\u1eefng th\u00f4ng tin c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t c\u0169ng t\u1eeb cu\u1ed1i n\u0103m 2016, website t\u1ea1i Vi\u1ec7t Nam c\u0169ng \u0111\u00e3 \u0111\u00f3ng c\u1eeda.<\/p>\n\n\n\n\n
\"Chuoi<\/td>\n<\/tr>\n
Gloria Jean\u2019s Coffees Grand View, Ph\u00fa M\u1ef9 H\u01b0ng l\u00e0 c\u1eeda h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Australia t\u1ea1i Vi\u1ec7t Nam. \u1ea2nh: GJC.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Doanh nh\u00e2n Ho\u00e0ng Kh\u1ea3i, ch\u1ee7 c\u1eeda h\u00e0ng Gloria Jean\u2019s Coffees cu\u1ed1i c\u00f9ng v\u1eeba m\u1edbi \u0111\u00f3ng c\u1eeda t\u1ea1i Vi\u1ec7t Nam, cho bi\u1ebft c\u1eeda h\u00e0ng c\u1ee7a \u00f4ng l\u00e0 m\u1ed9t trong nh\u1eefng ti\u1ec7m kinh doanh th\u00e0nh c\u00f4ng nh\u1ea5t trong chu\u1ed7i Gloria Jean\u2019s Coffees t\u1ea1i Vi\u1ec7t Nam. Tuy nhi\u00ean, c\u1eeda h\u00e0ng \u0111\u00e3 ph\u1ea3i \u0111\u00f3ng c\u1eeda t\u1eeb ng\u00e0y 20\/4.<\/p>\n

L\u00fd do s\u1ef1 r\u00fat lui n\u00e0y \u0111\u01b0\u1ee3c \u00f4ng Kh\u1ea3i \u0111\u01b0a ra v\u00ec c\u00f4ng ty m\u1eb9 b\u00ean Australia \u0111\u00e3 h\u1ebft h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00f4ng ty ph\u00eda Vi\u1ec7t Nam.<\/p>\n

C\u0169ng theo \u00f4ng Kh\u1ea3i, Gloria Jean\u2019s Coffees l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u1edf ch\u00e2u \u00c1, nh\u01b0ng ph\u1ea3i r\u00fat kh\u1ecfi Vi\u1ec7t Nam do kh\u00f4ng bi\u1ebft c\u00e1ch th\u00e2m nh\u1eadp v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea b\u00e9o b\u1edf nh\u01b0 Vi\u1ec7t Nam.<\/p>\n

Gloria c\u0169ng \u0111\u00e3 kh\u00f4ng ch\u1ecbu \u0111\u00e0o s\u00e2u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi t\u00ednh ch\u1ea5t c\u1ea1nh tranh kh\u1ed1c li\u1ec7t \u1edf m\u1ee9c \u0111\u1ed9 cao. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi c\u00f2n mang t\u00ednh ch\u1ea5t may r\u1ee7i, do th\u1ecb tr\u01b0\u1eddng quy\u1ebft \u0111\u1ecbnh ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee9 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u1ee7a n\u01b0\u1edbc ngo\u00e0i mang v\u00e0o Vi\u1ec7t Nam l\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n

N\u0103m 2006, t\u1eadp \u0111o\u00e0n c\u00e0 ph\u00ea \u0111a qu\u1ed1c gia n\u00e0y \u0111\u1ebfn Vi\u1ec7t Nam th\u00f4ng qua h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n v\u1edbi m\u1ed9t c\u00f4ng ty trong n\u01b0\u1edbc.<\/p>\n

\u00d4ng Billy Sin, Gi\u00e1m \u0111\u1ed1c kinh doanh khu v\u1ef1c ch\u00e2u \u00c1 c\u1ee7a Gloria, kh\u1eb3ng \u0111\u1ecbnh Vi\u1ec7t Nam c\u0169ng gi\u1ed1ng nh\u01b0 Th\u00e1i Lan, Malaysia… l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n ng\u00e0nh d\u1ecbch v\u1ee5 \u0111\u1ed3 u\u1ed1ng. L\u00e0 n\u01b0\u1edbc xu\u1ea5t c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t, nh\u00ec th\u1ebf gi\u1edbi, nh\u01b0ng Vi\u1ec7t Nam ch\u1ec9 c\u00f3 th\u1ebf m\u1ea1nh v\u1ec1 c\u00e0 ph\u00ea v\u1ed1i Robusta (c\u00e0 ph\u00ea rang m\u1ed9c), c\u00f2n Gloria Jean’s t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e0 ph\u00ea Arabica, n\u00ean s\u1ebd kh\u00f4ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng g\u00ec.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ebfn n\u0103m 2012, Gloria Jean’s m\u1edbi ch\u1ec9 m\u1edf \u0111\u01b0\u1ee3c 6 c\u1eeda h\u00e0ng t\u1ea1i khu v\u1ef1c TP.HCM. Th\u1eadm ch\u00ed, c\u1eeda h\u00e0ng Gloria Jean\u2019s Coffees tr\u00ean \u0111\u01b0\u1eddng \u0110\u1ed3ng Kh\u1edfi \u0111\u00e3 b\u1ecb \u0111\u00f3ng c\u1eeda do chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng qu\u00e1 cao, l\u1ee3i nhu\u1eadn kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 b\u00f9 \u0111\u1eafp.<\/p>\n

\u0110\u1ebfn cu\u1ed1i n\u0103m 2016, Gloria Jean’s ch\u1ec9 c\u00f2n 2 c\u1eeda h\u00e0ng t\u1ea1i Vi\u1ec7t Nam, m\u1ed9t t\u1ea1i khu v\u1ef1c h\u1ed3 Con R\u00f9a v\u00e0 m\u1ed9t t\u1ea1i Grand View, Ph\u00fa M\u1ef9 H\u01b0ng.<\/p>\n

Tr\u01b0\u1edbc Gloria Jean\u2019s Coffees, m\u1ed9t s\u1ed1 \u00f4ng l\u1edbn ngo\u1ea1i c\u0169ng \u0111\u00e3 ph\u1ea3i ng\u1eadm \u0111\u1eafng khi qu\u00e1 t\u1ef1 tin gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea ILLY n\u1ed5i ti\u1ebfng t\u1ea1i ch\u00e2u \u00c2u v\u00e0 tr\u00ean th\u1ebf gi\u1edbi v\u00e0o Vi\u1ec7t Nam c\u0169ng b\u1ecb ph\u00e1 s\u1ea3n khi ch\u1ec9 k\u1ecbp m\u1edf 2 c\u1eeda h\u00e0ng c\u00e0 ph\u00ea t\u1ea1i TP.HCM.<\/p>\n

Th\u00e1ng 8\/2016, chu\u1ed7i c\u00e0 ph\u00ea NYDC c\u0169ng t\u1eebng ph\u1ea3i r\u00fat lui kh\u1ecfi Vi\u1ec7t Nam sau 5 n\u0103m th\u00e2m nh\u1eadp.<\/p>\n

Tu\u1ea7n tr\u01b0\u1edbc, chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea n\u1ed9i \u0111\u00ecnh \u0111\u00e1m m\u1ed9t th\u1eddi The KAfe c\u0169ng ch\u00ednh th\u1ee9c \u0111\u00f3ng c\u1eeda. Nhi\u1ec1u c\u01a1 s\u1edf kinh doanh c\u1ee7a The KAfe t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n nh\u01b0\u1ee3ng l\u1ea1i cho \u0111\u01a1n v\u1ecb kh\u00e1c.<\/p>\n

The KAfe do startup \u0110\u00e0o Chi Anh g\u00e2y d\u1ef1ng t\u1eebng \u0111\u01b0\u1ee3c xem l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a startup Vi\u1ec7t khi huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1edbi 5,5 tri\u1ec7u USD t\u1eeb m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i. Sau \u0111\u00f3, nh\u1eefng m\u00e2u thu\u1eabn n\u1ed9i b\u1ed9 \u0111\u00e3 khi\u1ebfn CEO c\u1ee7a chu\u1ed7i ph\u1ea3i d\u1ee9t \u00e1o ra \u0111i.<\/p>\n

Theo c\u00e1c doanh nh\u00e2n, b\u00ean c\u1ea1nh vi\u1ec7c kh\u00f4ng nghi\u00ean c\u1ee9u k\u1ef9 th\u1ecb tr\u01b0\u1eddng, th\u00f3i quen kh\u00e1ch h\u00e0ng t\u1ea1i Vi\u1ec7t Nam th\u00ec m\u1eb7t b\u1eb1ng c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng t\u1edbi k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a h\u1ec7 th\u1ed1ng.<\/p>\n

\u00d4ng Johnathan H\u1ea1nh Nguy\u1ec5n, Ch\u1ee7 t\u1ecbch IPP – qu\u1ea3n l\u00fd \u0111\u01a1n v\u1ecb nh\u01b0\u1ee3ng quy\u1ec1n Dunkin\u2019 Donuts, cho bi\u1ebft m\u1eb7t b\u1eb1ng ch\u00ednh l\u00e0 r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t khi\u1ebfn c\u00e1c \u00f4ng l\u1edbn th\u1ee9c \u0103n nhanh, c\u00e0 ph\u00ea ngo\u1ea1i kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng chu\u1ed7i c\u1eeda h\u00e0ng nh\u01b0 tuy\u00ean b\u1ed1 ban \u0111\u1ea7u khi \u0111\u1eb7t ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n

\u201cC\u00e1c \u0111\u01a1n v\u1ecb \u0111\u1ebfn tr\u01b0\u1edbc g\u1ea7n nh\u01b0 chi\u1ebfm l\u0129nh h\u1ebft nh\u1eefng v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i. \u0110i\u1ec3m m\u00ecnh th\u00edch, mu\u1ed1n thu\u00ea th\u00ec ch\u1ee7 h\u1ecd r\u1ea5t kh\u00f3 h\u1ee3p t\u00e1c, ho\u1eb7c m\u1ee9c gi\u00e1 qu\u00e1 cao\u201d, \u00f4ng n\u00e0y ph\u00e2n t\u00edch.<\/p>\n

Trong khi \u0111\u00f3 b\u00e0 Thanh Nguy\u1ec5n, CEO Anphabe cho r\u1eb1ng th\u00f3i quen u\u1ed1ng c\u00e0 ph\u00ea c\u1ee7a ph\u1ea7n l\u1edbn ng\u01b0\u1eddi tr\u1ebb Vi\u1ec7t Nam l\u00e0 th\u00f3i quen “kh\u00f4ng chung th\u1ee7y” m\u00e0 l\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00f4ng gian. N\u1ebfu c\u00e0 ph\u00ea kh\u00f4ng ngon, kh\u00f4ng \u0111\u1eb7c bi\u1ec7t th\u00ec ng\u01b0\u1eddi d\u00f9ng sau m\u1ed9t l\u1ea7n \u0111\u1ebfn s\u1ebd \u0111i t\u00ecm qu\u00e1n kh\u00e1c m\u1edbi l\u1ea1 h\u01a1n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 ki\u1ec7n The KAfe \u0111\u00f3ng c\u1eeda c\u00f2n ch\u01b0a l\u1eafng xu\u1ed1ng, chu\u1ed7i c\u00e0 ph\u00ea n\u1ed5i ti\u1ebfng \u0111\u1ebfn t\u1eeb Australia Gloria Jean\u2019s Coffees, c\u0169ng chia tay sau h\u01a1n 10 n\u0103m gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Ng\u00e0y 20\/4, c\u1eeda h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea t\u1edbi t\u1eeb Australia n\u00e0y t\u1ea1i Grand View, Ph\u00fa M\u1ef9 H\u01b0ng …<\/p>\n","protected":false},"author":4,"featured_media":5609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,52],"tags":[],"class_list":["post-5608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-thi-truong-ban-le"],"yoast_head":"\nChu\u1ed7i c\u00e0 ph\u00ea ngo\u1ea1i Gloria Jean\u2019s '\u00e2m th\u1ea7m' r\u1eddi Vi\u1ec7t Nam - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/chuoi-ca-phe-ngoai-gloria-jeans-am-tham-roi-viet-nam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chu\u1ed7i c\u00e0 ph\u00ea ngo\u1ea1i Gloria Jean\u2019s '\u00e2m th\u1ea7m' r\u1eddi Vi\u1ec7t Nam - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"S\u1ef1 ki\u1ec7n The KAfe \u0111\u00f3ng c\u1eeda c\u00f2n ch\u01b0a l\u1eafng xu\u1ed1ng, chu\u1ed7i c\u00e0 ph\u00ea n\u1ed5i ti\u1ebfng \u0111\u1ebfn t\u1eeb Australia Gloria Jean\u2019s Coffees, c\u0169ng chia tay sau h\u01a1n 10 n\u0103m gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. 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