{"id":5620,"date":"2017-06-07T16:57:16","date_gmt":"2017-06-07T09:57:16","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=5620"},"modified":"2024-10-02T15:39:44","modified_gmt":"2024-10-02T08:39:44","slug":"tien-len-hoac-chet-neu-ban-muon-thay-doi-dung-tap-trung-vao-ket-qua-bi-quyet-thanh-cong-cua-ong-chu-hang-zara","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/tien-len-hoac-chet-neu-ban-muon-thay-doi-dung-tap-trung-vao-ket-qua-bi-quyet-thanh-cong-cua-ong-chu-hang-zara\/","title":{"rendered":"“Ti\u1ebfn l\u00ean ho\u1eb7c ch\u1ebft, n\u1ebfu b\u1ea1n mu\u1ed1n thay \u0111\u1ed5i \u0111\u1eebng t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3”: B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a \u00f4ng ch\u1ee7 h\u00e3ng Zara"},"content":{"rendered":"

Trong cu\u1ed1n s\u00e1ch v\u1ec1 ti\u1ec3u s\u1eed c\u1ee7a m\u00ecnh, Amancio Ortega \u0111\u00e3 ti\u1ebft l\u1ed9 b\u00ed m\u1eadt gi\u00fap \u00f4ng th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Zara.<\/h2>\n
\n

B\u00e0i h\u1ecdc s\u1ed1 1: T\u1ed1c \u0111\u1ed9 l\u00e0 t\u1ea5t c\u1ea3<\/strong><\/p>\n

Khi th\u00e0nh l\u1eadp Zara n\u0103m 1975, Ortega \u0111\u00e3 l\u00e0m \u0111\u1ea3o l\u1ed9n gi\u1edbi b\u00e1n l\u1ebb v\u1edbi k\u1ebf ho\u1ea1ch ra m\u1eabu qu\u1ea7n \u00e1o m\u1edbi nhanh v\u00e0 li\u00ean t\u1ee5c h\u01a1n b\u1ea5t k\u1ef3 \u0111\u1ed1i th\u1ee7 n\u00e0o trong gi\u1edbi th\u1eddi trang. \u0110\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \u201cth\u1eddi trang si\u00eau t\u1ed1c\u201d, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Ortega l\u00e0 \u0111\u1ed5i m\u1edbi m\u1eabu m\u00e3 cho c\u00e1c c\u1eeda h\u00e0ng Zara 2 l\u1ea7n m\u1ed7i tu\u1ea7n v\u00e0 ch\u1ec9 nh\u1eadn \u0111\u1eb7t h\u00e0ng trong 48 gi\u1edd, theo CNBC.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u201ct\u1ed1c \u0111\u1ed9\u201d n\u00e0y \u0111\u00e3 l\u00e0m n\u00ean t\u00ean tu\u1ed5i c\u1ee7a Ortega v\u00e0 khi\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00f4ng th\u1ec3 theo k\u1ecbp. Trong khi c\u00e1c m\u1eabu \u00e1o v\u00e1y trong tu\u1ea7n l\u1ec5 th\u1eddi trang m\u1ea5t \u0111\u1ebfn c\u1ea3 th\u00e1ng \u0111\u1ec3 c\u00f3 th\u1ec3 b\u00e0y b\u00e1n t\u1ea1i c\u1eeda h\u00e0ng, ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 t\u00ecm nh\u1eefng m\u1eabu thi\u1ebft k\u1ebf t\u01b0\u01a1ng t\u1ef1 t\u1ea1i c\u1eeda h\u00e0ng Zara ch\u1ec9 trong m\u1ed9t tu\u1ea7n.<\/p>\n

B\u00e0i h\u1ecdc s\u1ed1 2: Lu\u00f4n ngh\u0129 v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n

\u201cKh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y m\u00f4 h\u00ecnh kinh doanh. Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 m\u1ed1i quan t\u00e2m ch\u00ednh c\u1ee7a ng\u01b0\u1eddi l\u00e0m kinh doanh. Nhu c\u1ea7u c\u1ee7a h\u1ecd quy\u1ebft \u0111\u1ecbnh c\u00e1c m\u1eabu thi\u1ebft k\u1ebf v\u00e0 c\u00e1c b\u1ed9 s\u01b0u t\u1eadp th\u1eddi trang c\u1ee7a ch\u00fang t\u00f4i v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan\u201d, t\u1ec9 ph\u00fa Ortega vi\u1ebft trong b\u00e1o c\u00e1o Inditex 2009 h\u00e0ng n\u0103m. \u00d4ng \u0111\u00e3 li\u00ean t\u1ee5c m\u1eafc k\u1eb9t v\u1edbi ph\u01b0\u01a1ng ch\u00e2m \u201cb\u00e1m s\u00e1t nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng\u201d trong nhi\u1ec1u n\u0103m.<\/p>\n

Ortega r\u1ea5t nh\u1ea1y b\u00e9n v\u1edbi th\u1eddi trang. Thay v\u00ec lo l\u1eafng v\u1ec1 s\u1ed1 h\u00e0ng t\u1ed3n kho, \u00f4ng lu\u00f4n ch\u00fa \u00fd quan s\u00e1t nh\u1eefng g\u00ec ng\u01b0\u1eddi ta \u0111ang m\u1eb7c, l\u1eafng nghe nh\u1eefng nhu c\u1ea7u v\u1ec1 th\u1eddi trang c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng. Theo d\u00f5i c\u00e1c blogger th\u1eddi trang v\u00e0 ghi nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch Ortega theo s\u00e1t nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i th\u00edch h\u1ee3p.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 v\u1edbi Ortega, t\u1ec9 ph\u00fa Jeff Bezos \u2013 CEO c\u1ee7a Amazon c\u0169ng nh\u1eadn x\u00e9t r\u1eb1ng, c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng b\u1ecb \u00e1m \u1ea3nh v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd m\u1eb7c d\u00f9 h\u1ecd bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecd c\u1ea7n quan t\u00e2m h\u01a1n l\u00e0 kh\u00e1ch h\u00e0ng: \u201cNhi\u1ec1u c\u00f4ng ty kh\u1eb3ng \u0111\u1ecbnh h\u1ecd t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng \u00edt ai c\u00f3 th\u1ec3 l\u00e0m theo ph\u01b0\u01a1ng ch\u00e2m \u0111\u00f3. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn th\u01b0\u1eddng quan s\u00e1t xem \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd \u0111ang l\u00e0m g\u00ec v\u00e0 ngay l\u1eadp t\u1ee9c l\u00e0m theo\u201d.<\/p>\n

B\u00e0i h\u1ecdc s\u1ed1 3: Ki\u1ec3m so\u00e1t chu\u1ed7i cung \u1ee9ng<\/strong><\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a The Ecomomist 2012, trong khi h\u1ea7u h\u1ebft c\u00e1c h\u00e0ng th\u1eddi trang t\u1eadn d\u1ee5ng ngu\u1ed3n lao \u0111\u1ed9ng gi\u00e1 r\u1ebb t\u1ea1i Trung Qu\u1ed1c \u0111\u1ec3 s\u1ea3n xu\u1ea5t, h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u00e3ng Zara \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i T\u00e2y Ban Nha, B\u1ed3 \u0110\u00e0o Nha v\u00e0 Morocco.<\/p>\n

C\u00e1c thi\u1ebft k\u1ebf c\u1ee7a Zara \u0111\u01b0\u1ee3c c\u1eaft t\u1eeb v\u1ea3i nguy\u00ean ki\u1ec7n v\u00e0 x\u1eed l\u00fd c\u01a1 b\u1ea3n t\u1ea1i nh\u00e0 m\u00e1y tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n t\u1ea1i h\u1ec7 th\u1ed1ng s\u1ea3n xu\u1ea5t t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng. Chu\u1ed7i s\u1ea3n xu\u1ea5t \u2013 cung \u1ee9ng t\u1ed1i gi\u1ea3n cho ph\u00e9p Zara ph\u1ea3n \u1ee9ng nhanh v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a xu th\u1ebf th\u1eddi trang.<\/p>\n

Nh\u01b0 v\u1eady, c\u00e1c c\u1eeda h\u00e0ng lu\u00f4n c\u00f3 m\u1eabu th\u1eddi trang theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f4ng c\u00f3 h\u00e0ng t\u1ed3n kho.<\/p>\n

B\u00e0i h\u1ecdc s\u1ed1 4: Trung th\u00e0nh v\u1edbi ngu\u1ed3n g\u1ed1c<\/strong><\/p>\n

C\u00e2u chuy\u1ec7n cu\u1ed9c \u0111\u1eddi c\u1ee7a Ortega th\u1ef1c s\u1ef1 l\u00e0 b\u01b0\u1edbc ngo\u1eb7t t\u1eeb tay tr\u1eafng l\u00e0m n\u00ean nghi\u1ec7p l\u1edbn. Sinh ra trong gia \u0111\u00ecnh c\u00f3 b\u1ed1 l\u00e0m c\u00f4ng nh\u00e2n \u0111\u01b0\u1eddng s\u1eaft, m\u1eb9 n\u1ed9i tr\u1ee3, Ortega b\u1ecf h\u1ecdc t\u1eeb n\u0103m 14 tu\u1ed5i \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ki\u1ebfm ti\u1ec1n khi ch\u1ee9ng ki\u1ebfn m\u1eb9 m\u00ecnh kh\u00f4ng th\u1ec3 mua th\u1ef1c ph\u1ea9m cho gia \u0111\u00ecnh v\u00ec thi\u1ebfu ti\u1ec1n.<\/p>\n

M\u1eb7c d\u00f9 r\u1ea5t th\u00e0nh c\u00f4ng nh\u01b0ng Ortega r\u1ea5t khi\u00eam t\u1ed1n. \u00d4ng ch\u01b0a bao gi\u1edd c\u00f3 m\u1ed9t v\u0103n ph\u00f2ng ri\u00eang \u0111\u00fang ngh\u0129a. \u00d4ng ch\u1ee7 Zara th\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ea1i m\u1ed9t chi\u1ebfc b\u00e0n nh\u1ecf \u1edf tr\u1ee5 s\u1edf Inditex t\u1ea1i qu\u00ea nh\u00e0 La Coruna, tr\u00f2 chuy\u1ec7n v\u1edbi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, c\u00e1c chuy\u00ean gia th\u1eddi trang v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p.<\/p>\n

Hi\u1ec7n nay, \u1edf tu\u1ed5i 80, Ortega v\u1eabn di chuy\u1ec3n h\u00e0ng ng\u00e0y qua c\u00e1c v\u0103n ph\u00f2ng c\u1ee7a c\u00f4ng ty \u0111\u1ec3 l\u1eafng nghe nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi.<\/p>\n

B\u00e0i h\u1ecdc s\u1ed1 5: Kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi<\/strong><\/p>\n

\u0110i\u1ec1u t\u1ec7 nh\u1ea5t trong kinh doanh l\u00e0 s\u1ef1 t\u1ef1 m\u00e3n.<\/p>\n

\u201cTh\u00e0nh c\u00f4ng kh\u00f4ng bao gi\u1edd l\u00e0 ch\u1eafc ch\u1eafn. T\u00f4i kh\u00f4ng cho ph\u00e9p m\u00ecnh b\u1eb1ng l\u00f2ng v\u1edbi nh\u1eefng g\u00ec t\u00f4i \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c. T\u00f4i lu\u00f4n c\u1ed1 g\u1eafng h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi xung quanh. Ph\u00e1t tri\u1ec3n ho\u1eb7c ch\u1ebft. N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ed5i m\u1edbi, \u0111\u1eebng ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3\u201d, \u00f4ng ch\u1ee7 Zara kh\u1eb3ng \u0111\u1ecbnh.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong cu\u1ed1n s\u00e1ch v\u1ec1 ti\u1ec3u s\u1eed c\u1ee7a m\u00ecnh, Amancio Ortega \u0111\u00e3 ti\u1ebft l\u1ed9 b\u00ed m\u1eadt gi\u00fap \u00f4ng th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Zara. B\u00e0i h\u1ecdc s\u1ed1 1: T\u1ed1c \u0111\u1ed9 l\u00e0 t\u1ea5t c\u1ea3 Khi th\u00e0nh l\u1eadp Zara n\u0103m 1975, Ortega \u0111\u00e3 l\u00e0m \u0111\u1ea3o l\u1ed9n gi\u1edbi b\u00e1n l\u1ebb v\u1edbi k\u1ebf ho\u1ea1ch ra m\u1eabu …<\/p>\n","protected":false},"author":4,"featured_media":5621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-5620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem-ban-le"],"yoast_head":"\n"Ti\u1ebfn l\u00ean ho\u1eb7c ch\u1ebft, n\u1ebfu b\u1ea1n mu\u1ed1n thay \u0111\u1ed5i \u0111\u1eebng t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3": B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a \u00f4ng ch\u1ee7 h\u00e3ng Zara - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tien-len-hoac-chet-neu-ban-muon-thay-doi-dung-tap-trung-vao-ket-qua-bi-quyet-thanh-cong-cua-ong-chu-hang-zara\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Ti\u1ebfn l\u00ean ho\u1eb7c ch\u1ebft, n\u1ebfu b\u1ea1n mu\u1ed1n thay \u0111\u1ed5i \u0111\u1eebng t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3": B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a \u00f4ng ch\u1ee7 h\u00e3ng Zara - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Trong cu\u1ed1n s\u00e1ch v\u1ec1 ti\u1ec3u s\u1eed c\u1ee7a m\u00ecnh, Amancio Ortega \u0111\u00e3 ti\u1ebft l\u1ed9 b\u00ed m\u1eadt gi\u00fap \u00f4ng th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Zara. B\u00e0i h\u1ecdc s\u1ed1 1: T\u1ed1c \u0111\u1ed9 l\u00e0 t\u1ea5t c\u1ea3 Khi th\u00e0nh l\u1eadp Zara n\u0103m 1975, Ortega \u0111\u00e3 l\u00e0m \u0111\u1ea3o l\u1ed9n gi\u1edbi b\u00e1n l\u1ebb v\u1edbi k\u1ebf ho\u1ea1ch ra m\u1eabu ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tien-len-hoac-chet-neu-ban-muon-thay-doi-dung-tap-trung-vao-ket-qua-bi-quyet-thanh-cong-cua-ong-chu-hang-zara\/\" \/>\n<meta property=\"og:site_name\" content=\"Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thitruongsi\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-07T09:57:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-02T08:39:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/ong-chu-zara-1479528765343-crop-1479528789863-1479629256691.jpg\" \/>\n\t<meta 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