{"id":5632,"date":"2017-06-07T17:05:05","date_gmt":"2017-06-07T10:05:05","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=5632"},"modified":"2017-06-09T11:31:39","modified_gmt":"2017-06-09T04:31:39","slug":"nhan-dau-tu-tu-seedcom-chuoi-ban-giay-nu-juno-tang-doanh-so-gap-30-lan-tham-vong-thanh-tgdd-cua-nganh-giay","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/nhan-dau-tu-tu-seedcom-chuoi-ban-giay-nu-juno-tang-doanh-so-gap-30-lan-tham-vong-thanh-tgdd-cua-nganh-giay\/","title":{"rendered":"Nh\u1eadn \u0111\u1ea7u t\u01b0 t\u1eeb Seedcom, chu\u1ed7i b\u00e1n gi\u00e0y n\u1eef Juno t\u0103ng doanh s\u1ed1 g\u1ea5p 30 l\u1ea7n, tham v\u1ecdng th\u00e0nh “TGD\u0110 c\u1ee7a ng\u00e0nh gi\u00e0y”"},"content":{"rendered":"

D\u01b0\u1edbi s\u1ef1 \u0111i\u1ec1u h\u00e0nh c\u1ee7a \u00f4ng \u0110inh Anh Hu\u00e2n, ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng, th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y Juno \u0111ang m\u1edf r\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t nh\u1eafm \u0111\u00e1nh chi\u1ebfm th\u1ecb tr\u01b0\u1eddng v\u1ed1n \u0111ang ch\u1ee7 y\u1ebfu d\u00f9ng gi\u00e0y t\u1eeb Trung Qu\u1ed1c.<\/h2>\n
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L\u1ed9t x\u00e1c nh\u1edd Seedcom<\/span><\/strong><\/p>\n

Juno l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y ra \u0111\u1eddi t\u1eeb n\u0103m 2005, tuy nhi\u00ean, su\u1ed1t 10 n\u0103m ph\u00e1t tri\u1ec3n, c\u00e1i t\u00ean n\u00e0y c\u0169ng nh\u01b0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y kh\u00e1c kh\u00e1 m\u1edd nh\u1ea1t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ebfn n\u0103m 2015 ch\u1ec9 c\u00f3 kho\u1ea3ng 5 c\u1eeda h\u00e0ng gi\u00e0y.<\/p>\n

Th\u1ebf nh\u01b0ng, k\u1ec3 t\u1eeb khi l\u1ecdt v\u00e0o m\u1eaft xanh c\u1ee7a Seedcom, m\u1ed9t c\u00f4ng ty chuy\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c startup, Juno b\u1ed7ng l\u1ed9t x\u00e1c.<\/p>\n

N\u00f3i th\u00eam v\u1ec1 Seedcom. C\u00f4ng ty n\u00e0y ra \u0111\u1eddi n\u0103m 2004, \u0111\u01b0\u1ee3c s\u00e1ng l\u1eadp v\u00e0 \u0111i\u1ec1u h\u00e0nh b\u1edfi \u00f4ng \u0110inh Anh Hu\u00e2n, ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t hi\u1ec7n nay: Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng. T\u1ed5ng gi\u00e1m \u0111\u1ed1c Juno hi\u1ec7n nay l\u00e0 \u00f4ng Mai Ho\u00e0ng Ph\u01b0\u01a1ng, doanh nh\u00e2n sinh n\u0103m 1975. \u00d4ng Ph\u01b0\u01a1ng c\u0169ng \u0111\u1ed3ng th\u1eddi l\u00e0 CEO c\u1ee7a Seedcom. Ngo\u00e0i Juno, Seedcom c\u00f2n \u0111\u1ea7u t\u01b0 v\u00e0o nhi\u1ec1u t\u00ean tu\u1ed5i kh\u00e1c nh\u01b0 Tiki, Haravan, The Coffee House, Pizza 4P’s…<\/p>\n

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Th\u00e1ng 8\/2015, Juno \u0111\u01b0\u1ee3c t\u0103ng v\u1ed1n \u0111i\u1ec1u l\u1ec7 t\u1eeb 6 t\u1ef7 \u0111\u1ed3ng l\u00ean 31,4 t\u1ef7 \u0111\u1ed3ng. \u0110\u1ebfn th\u00e1ng 5\/2016, v\u1ed1n \u0111i\u1ec1u l\u1ec7 \u0111\u01b0\u1ee3c t\u0103ng ti\u1ebfp l\u00ean 37,4 t\u1ef7 \u0111\u1ed3ng. T\u1eeb 5 c\u1eeda h\u00e0ng Juno ban \u0111\u1ea7u, sau 2 n\u0103m nh\u1eadn \u0111\u1ea7u t\u01b0 t\u1eeb Seedcom, hi\u1ec7n chu\u1ed7i Juno \u0111\u00e3 t\u0103ng 10 l\u1ea7n, l\u00ean t\u1edbi h\u01a1n 50 c\u1eeda h\u00e0ng. K\u1ebf ho\u1ea1ch \u0111\u1ebfn cu\u1ed1i n\u0103m 2017 con s\u1ed1 n\u00e0y s\u1ebd t\u0103ng l\u00ean 90.<\/p>\n

\u0110\u1ea7u t\u01b0 v\u00e0o Juno, Seedcom kh\u00f4ng \u0111\u00f3ng vai tr\u00f2 c\u1ee7a m\u1ed9t qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u00e0 tham gia \u0111i\u1ec1u h\u00e0nh, s\u1ea3n xu\u1ea5t v\u00e0 c\u1ea3 b\u00e1n h\u00e0ng. \u0110\u01b0\u1ee3c bi\u1ebft, th\u1eddi \u0111i\u1ec3m Seedcom b\u1eaft tay v\u1edbi Juno, h\u00e3ng gi\u00e0y n\u00e0y c\u00f3 c\u00f4ng su\u1ea5t ch\u1ec9 kho\u1ea3ng 3.000 \u0111\u00f4i gi\u00e0y\/th\u00e1ng, t\u1ee9c kho\u1ea3ng 30-40 ng\u00e0n \u0111\u00f4i\/n\u0103m. Tuy nhi\u00ean, \u0111\u1ebfn n\u0103m 2017 n\u00e0y, Juno d\u1ef1 ki\u1ebfn b\u00e1n ra t\u1edbi 1 tri\u1ec7u \u0111\u00f4i gi\u00e0y, t\u1ee9c m\u1ed7i th\u00e1ng b\u00e1n h\u01a1n 80 ng\u00e0n \u0111\u00f4i, g\u1ea5p 30 l\u1ea7n tr\u01b0\u1edbc \u0111\u00e2y. Trong n\u0103m sau, Juno s\u1ebd \u0111\u1ea7u t\u01b0 th\u00eam nh\u00e0 m\u00e1y c\u00f4ng su\u1ea5t l\u1edbn h\u01a1n, \u0111\u1ea3m b\u1ea3o s\u1ea3n l\u01b0\u1ee3ng 150.000-200.000 \u0111\u00f4i gi\u00e0y\/th\u00e1ng v\u00e0 b\u00e1n ra kho\u1ea3ng 2 tri\u1ec7u \u0111\u00f4i m\u1ed7i n\u0103m.<\/p>\n

V\u1edbi k\u1ebf ho\u1ea1ch t\u0103ng c\u00f4ng su\u1ea5t nh\u00e0 m\u00e1y, trong v\u00f2ng v\u00e0i n\u0103m t\u1edbi, nh\u00e0 m\u00e1y c\u1ee7a Juno c\u00f3 th\u1ec3 cung c\u1ea5p h\u00e0ng tri\u1ec7u \u0111\u00f4i gi\u00e0y m\u1ed7i th\u00e1ng.<\/p>\n

“L\u00e0m 5 n\u0103m ch\u01b0a ch\u1eafc \u0111\u00e3 h\u1ebft”<\/span><\/strong><\/p>\n

L\u00fd gi\u1ea3i v\u1ec1 vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o l\u0129nh v\u1ef1c gi\u00e0y d\u00e9p cho n\u1eef gi\u1edbi, \u00f4ng \u0110inh Anh Hu\u00e2n \u0111\u00e3 tr\u1ea3 l\u1eddi tr\u00ean b\u00e1o Doanh Nh\u00e2n trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n m\u1edbi \u0111\u00e2y: “\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a Juno l\u00e0 t\u1eeb 18-40 tu\u1ed5i, t\u1ee9c kho\u1ea3ng 22 tri\u1ec7u d\u00e2n, chia \u0111\u00f4i ra l\u00e0 c\u00f3 kho\u1ea3ng 10 tri\u1ec7u ph\u1ee5 n\u1eef. 10 tri\u1ec7u ph\u1ee5 n\u1eef l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ea5t l\u1edbn, \u0111\u1eb7c bi\u1ec7t ch\u1ecb em ph\u1ee5 n\u1eef m\u1ed7i n\u0103m th\u01b0\u1eddng mua 3-4 \u0111\u00f4i gi\u00e0y, n\u00ean 1 n\u0103m th\u1ecb tr\u01b0\u1eddng ph\u1ea3i c\u1ea7n m\u1ea5y ch\u1ee5c tri\u1ec7u \u0111\u00f4i gi\u00e0y. D\u00f9 trong n\u01b0\u1edbc c\u00f3 m\u1ed9t v\u00e0i th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng ch\u1ec9 chi\u1ebfm r\u1ea5t nh\u1ecf, ch\u01b0a t\u1edbi 1% th\u1ecb tr\u01b0\u1eddng, c\u00f2n ch\u1ee7 y\u1ebfu v\u1eabn l\u00e0 h\u00e0ng Trung Qu\u1ed1c kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u”.<\/p>\n

Nh\u00e0 s\u00e1ng l\u1eadp Seedcom d\u1ef1 t\u00ednh, \u0111\u1ebfn cu\u1ed1i n\u0103m nay, s\u1ed1 c\u1eeda h\u00e0ng gi\u00e0y Juno s\u1ebd t\u0103ng t\u1eeb 50 l\u00ean 90 \u0111i\u1ec3m v\u00e0 trong v\u00f2ng 3-4 n\u0103m t\u1edbi, Juno s\u1ebd c\u00f3 kho\u1ea3ng 300-400 c\u1eeda h\u00e0ng gi\u00e0y tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc. “L\u00e0m sao ch\u1ecb em c\u1ee9 \u0111i v\u00e0i c\u00e2y s\u1ed1 l\u00e0 c\u00f3 1 c\u1eeda h\u00e0ng gi\u00e0y c\u1ee7a Juno”, \u00f4ng Hu\u00e2n \u0111\u1eb7t m\u1ee5c ti\u00eau. Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng c\u1ee7a Juno c\u00f3 ph\u1ea7n gi\u1ed1ng nh\u01b0 nh\u1eefng g\u00ec di\u1ec5n ra t\u1ea1i c\u00e1c chu\u1ed7i c\u1ee7a Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng – “ch\u1ed1n c\u0169” c\u1ee7a v\u1ecb doanh nh\u00e2n n\u00e0y.<\/p>\n

\u0110\u1ea7u t\u01b0 v\u00e0o l\u0129nh v\u1ef1c gi\u00e0y, Juno ch\u1ecdn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trung b\u00ecnh, v\u1ed1n l\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t hi\u1ec7n nay. “Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0y v\u1eabn c\u00f2n r\u1ea5t l\u1edbn, l\u00e0m 5 n\u0103m ch\u01b0a ch\u1eafc \u0111\u00e3 h\u1ebft”. \u0110\u00f3 l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u v\u1ec1 \u0111\u00f4i gi\u00e0y v\u1edbi gi\u00e1 kho\u1ea3ng 300.000 \u0111\u1ed3ng v\u00e0 mua \u00edt nh\u1ea5t v\u00e0i \u0111\u00f4i gi\u00e0y trong m\u1ed9t n\u0103m.<\/p>\n

V\u1edbi ph\u00e2n kh\u00fac n\u00e0y, hi\u1ec7n nay tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee7 y\u1ebfu l\u00e0 h\u00e0ng Trung Qu\u1ed1c. Trong khi \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang r\u1ea5t kh\u00e1t nh\u1eefng s\u1ea3n ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t, c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea3m b\u1ea3o.<\/p>\n

\u00d4ng Hu\u00e2n t\u00ednh to\u00e1n, trong t\u01b0\u01a1ng lai, Juno s\u1ebd kh\u00f4ng ch\u1ec9 chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc m\u00e0 c\u00f2n c\u00f3 th\u1ec3 gia c\u00f4ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y n\u01b0\u1edbc ngo\u00e0i ho\u1eb7c b\u00e1n gi\u00e0y th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam ra n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

Vi\u1ec7t Nam l\u00e0 n\u01b0\u1edbc c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh trong chu\u1ed7i cung \u1ee9ng v\u1ec1 s\u1ea3n xu\u1ea5t gi\u00e0y. C\u00f3 \u0111\u1ebfn 40% gi\u00e0y c\u1ee7a Nike \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i Vi\u1ec7t Nam, Adidas c\u0169ng t\u01b0\u01a1ng t\u1ef1. Trong 1 n\u0103m, Vi\u1ec7t Nam gia c\u00f4ng cho th\u1ebf gi\u1edbi h\u00e0ng t\u1ef7 USD ti\u1ec1n gi\u00e0y. T\u1ea5t c\u1ea3 c\u00e1c nguy\u00ean li\u1ec7u l\u00e0m gi\u00e0y th\u00ec \u1edf Vi\u1ec7t Nam c\u0169ng c\u00f3 h\u1ebft, nh\u00e2n c\u00f4ng c\u0169ng s\u1eb5n. Th\u1ecb tr\u01b0\u1eddng gi\u00e0y c\u00f3 c\u01a1 h\u1ed9i cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

D\u01b0\u1edbi s\u1ef1 \u0111i\u1ec1u h\u00e0nh c\u1ee7a \u00f4ng \u0110inh Anh Hu\u00e2n, ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng, th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y Juno \u0111ang m\u1edf r\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t nh\u1eafm \u0111\u00e1nh chi\u1ebfm th\u1ecb tr\u01b0\u1eddng v\u1ed1n \u0111ang ch\u1ee7 y\u1ebfu d\u00f9ng gi\u00e0y t\u1eeb Trung Qu\u1ed1c. L\u1ed9t x\u00e1c nh\u1edd Seedcom Juno l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y ra \u0111\u1eddi t\u1eeb …<\/p>\n","protected":false},"author":4,"featured_media":5633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,52],"tags":[],"class_list":["post-5632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-thi-truong-ban-le"],"yoast_head":"\nNh\u1eadn \u0111\u1ea7u t\u01b0 t\u1eeb Seedcom, chu\u1ed7i b\u00e1n gi\u00e0y n\u1eef Juno t\u0103ng doanh s\u1ed1 g\u1ea5p 30 l\u1ea7n, tham v\u1ecdng th\u00e0nh "TGD\u0110 c\u1ee7a ng\u00e0nh gi\u00e0y" - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhan-dau-tu-tu-seedcom-chuoi-ban-giay-nu-juno-tang-doanh-so-gap-30-lan-tham-vong-thanh-tgdd-cua-nganh-giay\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eadn \u0111\u1ea7u t\u01b0 t\u1eeb Seedcom, chu\u1ed7i b\u00e1n gi\u00e0y n\u1eef Juno t\u0103ng doanh s\u1ed1 g\u1ea5p 30 l\u1ea7n, tham v\u1ecdng th\u00e0nh "TGD\u0110 c\u1ee7a ng\u00e0nh gi\u00e0y" - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"D\u01b0\u1edbi s\u1ef1 \u0111i\u1ec1u h\u00e0nh c\u1ee7a \u00f4ng \u0110inh Anh Hu\u00e2n, ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng, th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y Juno \u0111ang m\u1edf r\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t nh\u1eafm \u0111\u00e1nh chi\u1ebfm th\u1ecb tr\u01b0\u1eddng v\u1ed1n \u0111ang ch\u1ee7 y\u1ebfu d\u00f9ng gi\u00e0y t\u1eeb Trung Qu\u1ed1c. L\u1ed9t x\u00e1c nh\u1edd Seedcom Juno l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y ra \u0111\u1eddi t\u1eeb ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhan-dau-tu-tu-seedcom-chuoi-ban-giay-nu-juno-tang-doanh-so-gap-30-lan-tham-vong-thanh-tgdd-cua-nganh-giay\/\" \/>\n<meta property=\"og:site_name\" content=\"Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thitruongsi\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-07T10:05:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-09T04:31:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2017\/06\/juno-summer-collection-2017-5-1024x1024-1-1496808178007-crop-1496808192237.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta 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