{"id":5638,"date":"2017-06-07T17:07:13","date_gmt":"2017-06-07T10:07:13","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=5638"},"modified":"2017-06-09T11:20:16","modified_gmt":"2017-06-09T04:20:16","slug":"bang-cach-thuyet-phuc-khach-hang-chang-giong-ai-startup-ban-chan-nang-chich-co-gia-len-toi-200-usd-nay-da-goi-von-duoc-47-trieu-usd","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/bang-cach-thuyet-phuc-khach-hang-chang-giong-ai-startup-ban-chan-nang-chich-co-gia-len-toi-200-usd-nay-da-goi-von-duoc-47-trieu-usd\/","title":{"rendered":"B\u1eb1ng c\u00e1ch thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ch\u1eb3ng gi\u1ed1ng ai, startup b\u00e1n ch\u0103n “n\u1eb7ng ch\u1ecbch” c\u00f3 gi\u00e1 l\u00ean t\u1edbi 200 USD n\u00e0y \u0111\u00e3 g\u1ecdi v\u1ed1n \u0111\u01b0\u1ee3c 4,7 tri\u1ec7u USD"},"content":{"rendered":"

“L\u1eddi n\u00f3i ch\u1eb3ng m\u1ea5t ti\u1ec1n mua, l\u1ef1a l\u1eddi m\u00e0 n\u00f3i cho v\u1eeba l\u00f2ng nhau” – \u0111\u00e2y c\u00f3 l\u1ebd l\u00e0 c\u00e2u tr\u00e2m ng\u00f4n \u0111\u00e3 gi\u00fap Gravity – startup b\u00e1n ch\u0103n g\u1ecdi v\u1ed1n th\u00e0nh c\u00f4ng l\u00ean t\u1edbi 4,7 tri\u1ec7u USD.<\/h2>\n
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Gravity, t\u00ean c\u1ee7a m\u1ed9t startup s\u1ea3n xu\u1ea5t lo\u1ea1i ch\u0103n \u0111\u1eb7c bi\u1ec7t \u0111\u00e3 g\u1ecdi \u0111\u01b0\u1ee3c t\u1edbi 4,7 tri\u1ec7u USD t\u1eeb Kickstarter. \u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp d\u1ef1 \u00e1n t\u1ef1 mi\u00eau t\u1ea3 \u0111\u00f3 l\u00e0 lo\u1ea1i ch\u0103n n\u1eb7ng nh\u01b0ng s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i, gi\u1ea3m b\u1edbt stress v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c gi\u1ea5c ng\u1ee7 ngon h\u01a1n. M\u1ed9t mi\u00eau t\u1ea3 “k\u00ec d\u1ecb” v\u00ec ch\u01b0a t\u1eebng c\u00f3 ai \u0111\u1eafp m\u1ed9t lo\u1ea1i ch\u0103n n\u1eb7ng m\u00e0 l\u1ea1i c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i c\u1ea3.<\/p>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p, \u0111\u00f3 l\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o, m\u1ed9t \u00fd t\u01b0\u1edfng m\u00e0 h\u1ecd ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c nghe. Ngo\u00e0i ra, ch\u00fang ta ph\u1ea3i th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 ch\u00fang ta d\u1ef1 \u0111\u1ecbnh \u0111\u1ea7u t\u01b0.<\/p>\n

D\u0129 nhi\u00ean, c\u00f4ng vi\u1ec7c \u0111\u00f3 kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. Nh\u01b0ng h\u00e3y nh\u00ecn v\u00e0o Gravity m\u00e0 xem, h\u1ecd khi\u1ebfn cho r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi s\u1eb5n s\u00e0ng b\u1ecf ra 200 USD \u0111\u1ec3 mua v\u1ec1 m\u1ed9t chi\u1ebfc ch\u0103n n\u1eb7ng, nh\u01b0ng v\u00ec m\u1ee5c \u0111\u00edch gi\u1ea3i t\u1ecfa c\u0103ng th\u1eb3ng, gi\u1ea3m stress. \u0110i\u1ec1u \u0111\u00f3 ho\u00e0n to\u00e0n \u0111\u00e1ng \u0111\u1ed3ng ti\u1ec1n, b\u00e1t g\u1ea1o.<\/p>\n

3 c\u00e2u h\u1ecfi t\u1ea1i sao?<\/strong><\/p>\n

Khi h\u00ecnh th\u00e0nh v\u00e0 ph\u00e2n t\u00edch m\u1ed9t startup, lu\u00f4n c\u00f3 3 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra cho nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp. Th\u01b0\u1eddng th\u00ec t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi 2 c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean, nh\u01b0ng c\u00e2u th\u1ee9 3 kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n.<\/p>\n

– T\u1ea1i sao ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i ch\u1ecdn ch\u00fang ta?<\/p>\n

– T\u1ea1i sao l\u1ea1i l\u00e0 th\u1eddi \u0111i\u1ec3m n\u00e0y?<\/p>\n

– T\u1ea0I SAO?<\/p>\n

\u0110\u1ed1i v\u1edbi tr\u01b0\u1eddng h\u1ee3p c\u1ee7a startup Gravity, ch\u00fang ta c\u00f3 th\u1ec3 b\u1ecf qua c\u00e2u h\u1ecfi th\u1ee9 nh\u1ea5t<\/strong>. V\u00ec m\u1ecdi th\u1ee9 kh\u00e1 r\u00f5 r\u00e0ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 h\u1ecd mu\u1ed1n gi\u1ea3i t\u1ecfa stress v\u00e0 m\u1ed9t gi\u1ea5c ng\u1ee7 ngon l\u00e0nh sau ng\u00e0y l\u00e0m vi\u1ec7c v\u1ea5t v\u1ea3. H\u1ecd ch\u1ec9 quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft, \u0111\u00f3 l\u00e0 stress v\u00e0 gi\u1ea5c ng\u1ee7 ngon, m\u00e0 qu\u00ean \u0111i m\u1ea5t v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe khi \u0111i ng\u1ee7 d\u01b0\u1edbi m\u1ed9t \u00e1p l\u1ef1c l\u1edbn t\u1eeb chi\u1ebfc ch\u0103n n\u1eb7ng.<\/p>\n

Th\u1ef1c t\u1ebf, Gravity \u0111\u00e3 ph\u1ea3i \u0111\u1ea5u tranh v\u1edbi m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u v\u1ec1 s\u1ee9c kh\u1ecfe li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Nh\u01b0ng h\u1ecd \u0111\u00e3 l\u00e1i c\u00e2u chuy\u1ec7n sang m\u1ed9t h\u01b0\u1edbng kh\u00e1c, nh\u1eb1m \u0111\u00e1nh l\u1eeba d\u01b0 lu\u1eadn. V\u00ec v\u1eady n\u1ebfu ph\u1ea3i tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean, Gravity kh\u00f3 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c, v\u00ec l\u00fd thuy\u1ebft c\u1ee7a h\u1ecd th\u00ec c\u00f3 l\u1ee3i nh\u01b0ng th\u1ef1c t\u1ebf th\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n

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V\u1edbi c\u00e2u h\u1ecfi th\u1ee9 2<\/strong>, t\u1ea1i sao Gravity l\u1ea1i xu\u1ea5t hi\u1ec7n v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y?<\/p>\n

Ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn ngay l\u1eadp t\u1ee9c, \u0111\u00f3 l\u00e0 nh\u1edd v\u00e0o Kickstarter. Kickstarter \u0111\u00e3 tr\u1edf th\u00e0nh m\u00f4i tr\u01b0\u1eddng gi\u00fap s\u1ee9c cho r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u1edfi nghi\u1ec7p d\u1ef1a v\u00e0o c\u00e2u chuy\u1ec7n h\u1ecd mu\u1ed1n k\u1ec3. N\u00f4m na l\u00e0, Kickstarter s\u1ebd gi\u00fap nh\u1eefng b\u00fap hoa ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 n\u1edf r\u1ed9 n\u1ebfu nh\u01b0 ch\u00ednh b\u00fap hoa \u0111\u00f3 \u0111\u1ee7 s\u1ee9c s\u1ed1ng.<\/p>\n

M\u1ed9t c\u00e2u chuy\u1ec7n, m\u1ed9t \u0111o\u1ea1n video qu\u1ea3ng c\u00e1o k\u1ebft h\u1ee3p c\u00f9ng l\u1eddi h\u1ee9a h\u1eb9n vi\u1ec3n v\u00f4ng nh\u01b0ng \u0111\u00fang nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i, r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c ngu\u1ed3n \u0111\u1ea7u t\u01b0 kh\u1ed5ng l\u1ed3.<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng s\u1ebd b\u1ecb \u0111\u01b0a v\u00e0o th\u1ebf b\u1ecb \u0111\u1ed9ng, ph\u1ea3i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t tr\u01b0\u1edbc ho\u1eb7c kh\u00f4ng. \u0110\u1eb7t h\u00e0ng tr\u01b0\u1edbc th\u00ec ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng th\u1ec3 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf s\u1ea3n ph\u1ea9m. Nh\u01b0ng kh\u00f4ng \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc s\u1ebd kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 v\u1eeba ph\u1ea3i nh\u01b0 v\u1eady. Kh\u00e1c h\u1eb3n v\u1edbi vi\u1ec7c c\u00e1c nh\u00e3n h\u00e0ng \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hay sale, n\u00f3 s\u1ebd l\u00e0m th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean m\u1ea5t gi\u00e1 v\u00e0 lo\u00e3ng d\u1ea7n. C\u00f2n vi\u1ec7c b\u1ecf v\u1ed1n cho m\u1ed9t startup nh\u01b0 th\u1ebf n\u00e0y l\u1ea1i ho\u00e0n to\u00e0n kh\u00e1c.<\/p>\n

\u0110i\u1ec1u n\u00e0y th\u00e1ch th\u1ee9c nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp ph\u1ea3i th\u1ec3 hi\u1ec7n r\u1eb1ng h\u1ecd hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o. H\u1ecd s\u1ebd c\u00f3 nh\u1eefng k\u1ebf ho\u1ea1ch, gi\u1edbi thi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd, gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111ang m\u1eafc ph\u1ea3i.<\/p>\n

C\u00e2u h\u1ecfi th\u1ee9 3, t\u1ea1i sao?<\/strong><\/p>\n

M\u1ed9t c\u00e2u h\u1ecfi kh\u00f4ng qu\u00e1 r\u00f5 r\u00e0ng nh\u01b0ng r\u1ea5t d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y c\u00e2u tr\u1ea3 l\u1eddi trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Gravity. Gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m, ch\u1eafc ch\u1eafn ng\u01b0\u1eddi d\u00f9ng s\u1ebd r\u0103m r\u1eafp nghe theo ch\u00fang ta.<\/p>\n

H\u1ecd gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 stress, \u0111\u00f3 l\u00e0 l\u00ed do h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n \u0111\u1ea7u t\u01b0. Trong video \u0111\u0103ng t\u1ea3i l\u00ean Kickstarter, “40 tri\u1ec7u ng\u01b0\u1eddi m\u1eafc ch\u1ee9ng b\u1ec7nh lo l\u1eafng, stress l\u00e2u ng\u00e0y” con s\u1ed1 \u0111\u00f3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 18% d\u00e2n s\u1ed1 n\u01b0\u1edbc M\u1ef9. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn ra m\u00ecnh ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn. T\u1ec9 l\u1ec7 l\u00e0 g\u1ea7n 20%, m\u1ed9t con s\u1ed1 kh\u1ea3 thi \u0111\u1ec3 th\u1eed nghi\u1ec7m m\u1ed9t d\u1ef1 \u00e1n.<\/p>\n

Kh\u00e1c v\u1edbi Casper, Parachute v\u00e0 c\u00e1c nh\u00e3n h\u00e0ng kinh doanh nh\u1eefng s\u1ea3n ph\u1ea9m gi\u00fap gi\u1ea3m stress khi ng\u1ee7 kh\u00e1c nh\u01b0 gi\u01b0\u1eddng, g\u1ed1i…h\u1ecd thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng kh\u00eda c\u1ea1nh khoa h\u1ecdc hay l\u00ed do v\u00e0 c\u00e1ch \u0111\u1ec3 gi\u1ea3i t\u1ecfa stress. \u0110i\u1ec1u \u0111\u00f3 tr\u1edf n\u00ean qu\u00e1 d\u00e0i d\u00f2ng so v\u1edbi vi\u1ec7c Gravity \u0111\u01b0a ra m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ec9 ra v\u1ea5n \u0111\u1ec1 r\u1eb1ng, n\u00f3 s\u1ebd gi\u1ea3i t\u1ecfa stress. \u0110\u01a1n gi\u1ea3n \u0111\u00f4i khi l\u1ea1i g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng.<\/p>\n

Cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p s\u1ebd \u0111\u1ed5i thay khi h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng thay \u0111\u1ed5i th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. N\u1ebfu v\u1edbi nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o c\u1ee7a Gravity c\u00f3 th\u1ec3 khi\u1ebfn ch\u00fang ta h\u00e0o h\u1ee9ng v\u00e0 s\u1eb5n s\u00e0ng chi 200 USD \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m.<\/p>\n

V\u1eady l\u00e0 h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng!<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

“L\u1eddi n\u00f3i ch\u1eb3ng m\u1ea5t ti\u1ec1n mua, l\u1ef1a l\u1eddi m\u00e0 n\u00f3i cho v\u1eeba l\u00f2ng nhau” – \u0111\u00e2y c\u00f3 l\u1ebd l\u00e0 c\u00e2u tr\u00e2m ng\u00f4n \u0111\u00e3 gi\u00fap Gravity – startup b\u00e1n ch\u0103n g\u1ecdi v\u1ed1n th\u00e0nh c\u00f4ng l\u00ean t\u1edbi 4,7 tri\u1ec7u USD. Gravity, t\u00ean c\u1ee7a m\u1ed9t startup s\u1ea3n xu\u1ea5t lo\u1ea1i ch\u0103n \u0111\u1eb7c bi\u1ec7t \u0111\u00e3 g\u1ecdi \u0111\u01b0\u1ee3c t\u1edbi 4,7 tri\u1ec7u …<\/p>\n","protected":false},"author":4,"featured_media":5639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-5638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem-ban-le"],"yoast_head":"\nB\u1eb1ng c\u00e1ch thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ch\u1eb3ng gi\u1ed1ng ai, startup b\u00e1n ch\u0103n "n\u1eb7ng ch\u1ecbch" c\u00f3 gi\u00e1 l\u00ean t\u1edbi 200 USD n\u00e0y \u0111\u00e3 g\u1ecdi v\u1ed1n \u0111\u01b0\u1ee3c 4,7 tri\u1ec7u USD - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/bang-cach-thuyet-phuc-khach-hang-chang-giong-ai-startup-ban-chan-nang-chich-co-gia-len-toi-200-usd-nay-da-goi-von-duoc-47-trieu-usd\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1eb1ng c\u00e1ch thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ch\u1eb3ng gi\u1ed1ng ai, startup b\u00e1n ch\u0103n "n\u1eb7ng ch\u1ecbch" c\u00f3 gi\u00e1 l\u00ean t\u1edbi 200 USD n\u00e0y \u0111\u00e3 g\u1ecdi v\u1ed1n \u0111\u01b0\u1ee3c 4,7 tri\u1ec7u USD - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"“L\u1eddi n\u00f3i ch\u1eb3ng m\u1ea5t ti\u1ec1n mua, l\u1ef1a l\u1eddi m\u00e0 n\u00f3i cho v\u1eeba l\u00f2ng nhau” – \u0111\u00e2y c\u00f3 l\u1ebd l\u00e0 c\u00e2u tr\u00e2m ng\u00f4n \u0111\u00e3 gi\u00fap Gravity – startup b\u00e1n ch\u0103n g\u1ecdi v\u1ed1n th\u00e0nh c\u00f4ng l\u00ean t\u1edbi 4,7 tri\u1ec7u USD. 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