{"id":5788,"date":"2017-06-08T16:21:52","date_gmt":"2017-06-08T09:21:52","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=5788"},"modified":"2017-06-09T09:59:14","modified_gmt":"2017-06-09T02:59:14","slug":"tim-hieu-ly-do-kinh-doanh-truc-tuyen-chua-thu-hut-khach","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/tim-hieu-ly-do-kinh-doanh-truc-tuyen-chua-thu-hut-khach\/","title":{"rendered":"T\u00ecm hi\u1ec3u l\u00fd do kinh doanh tr\u1ef1c tuy\u1ebfn ch\u01b0a thu h\u00fat kh\u00e1ch"},"content":{"rendered":"

N\u1ed9i dung website ngh\u00e8o n\u00e0n, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 s\u01a1 s\u00e0i nh\u01b0ng quy tr\u00ecnh thanh to\u00e1n r\u1eafc r\u1ed1i kh\u00f4ng kh\u00e1c g\u00ec “\u0111u\u1ed5i kh\u00e9o” kh\u00e1ch h\u00e0ng kh\u1ecfi gian h\u00e0ng.<\/p>\n

1. M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m s\u01a1 s\u00e0i<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u li\u00ean quan t\u1edbi m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng m\u00f3n h\u00e0ng nh\u01b0ng kh\u00f4ng \u00edt c\u1eeda h\u00e0ng b\u00e1n online l\u1ea1i \u0111ang kh\u00f4ng coi tr\u1ecdng v\u1ea5n \u0111\u1ec1 n\u00e0y. Th\u1ef1c t\u1ebf, n\u1ebfu l\u00ean m\u1ed9t website c\u00f4ng ty, ng\u01b0\u1eddi ta th\u01b0\u1eddng xem n\u1ed9i dung v\u1ec1 nh\u00e2n s\u1ef1 c\u1ee7a h\u00e3ng \u0111\u00f3 (v\u00ed d\u1ee5 \u1ea3nh c\u00e1n b\u1ed9 nh\u00e2n vi\u00ean), t\u01b0\u01a1ng t\u1ef1 v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi mua s\u1ebd xem m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m chi ti\u1ebft, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 ph\u1ea7n \u0111\u00e1nh gi\u00e1 b\u00ean b\u00e1n.<\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Nielsen Norman Group (NN Group), khi m\u1ed9t ng\u01b0\u1eddi v\u00e0o xem s\u1ea3n ph\u1ea9m tr\u00ean trang Amazon, c\u00f3 18% th\u1eddi gian h\u1ecd xem \u1ea3nh v\u00e0 t\u1edbi 82% xem n\u1ed9i dung ch\u1eef. Do \u0111\u00f3, vi\u1ec7c cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7, chi ti\u1ebft th\u00f4ng tin (b\u1eb1ng ch\u1eef) v\u00e0 h\u00ecnh \u1ea3nh v\u1ec1 c\u00e1c g\u00f3c c\u1ea1nh s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u1ea3m b\u1ea3o m\u1ee9c doanh thu t\u1ed1t h\u01a1n cho c\u00e1c c\u1eeda h\u00e0ng.<\/p>\n

2. Quy tr\u00ecnh thanh to\u00e1n ph\u1ee9c t\u1ea1p<\/p>\n

\"\"
\nM\u1ed9t s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb c\u00f3 xu h\u01b0\u1edbng g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u00edch khi \u0111ang th\u1ef1c hi\u1ec7n thanh to\u00e1n, nh\u01b0ng b\u01b0\u1edbc n\u00e0y c\u00f3 th\u1ec3 g\u00e2y k\u1ebft qu\u1ea3 ngo\u00e0i mong \u0111\u1ee3i b\u1edfi g\u00e2y xao nh\u00e3ng cho kh\u00e1ch, khi\u1ebfn h\u1ecd m\u1ea3i t\u00ecm th\u00eam v\u00e0 b\u1ecf qua s\u1ea3n ph\u1ea9m quan tr\u1ecdng, cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 b\u1ecf \u0111i m\u00e0 kh\u00f4ng mua g\u00ec.M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 quy tr\u00ecnh thanh to\u00e1n. Nhi\u1ec1u chuy\u00ean gia khuy\u00ean c\u00e1c c\u1eeda h\u00e0ng online n\u00ean ch\u1ecdn c\u00e1c b\u01b0\u1edbc thanh to\u00e1n cu\u1ed1i c\u00f9ng sao cho \u0111\u01a1n gi\u1ea3n, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u00e1nh g\u00e2y sao nh\u00e3ng nh\u01b0ng v\u1eabn ph\u1ea3i \u0111\u1ea3m b\u1ea3o b\u1ea3o m\u1eadt th\u00f4ng tin.<\/p>\n

3. \u1ea2nh minh h\u1ecda k\u00e9m<\/p>\n

V\u1edbi c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, c\u00e1ch b\u00e1n h\u00e0ng t\u1ed1t nh\u1ea5t l\u00e0 trao t\u1eadn tay m\u00f3n h\u00e0ng cho ng\u01b0\u1eddi mua c\u1ea3m nh\u1eadn, nh\u01b0ng c\u00e1c shop online th\u00ec kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c. Do v\u1eady, h\u1ecd s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ec3 ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 h\u00ecnh dung m\u00f3n h\u00e0ng th\u1ebf n\u00e0o khi \u0111\u1eb7t tr\u01b0\u1edbc m\u1eb7t m\u00ecnh. C\u00e1c b\u1ee9c \u1ea3nh qu\u00e1 l\u1edbn (ho\u1eb7c qu\u00e1 nh\u1ecf), thi\u1ebfu s\u00e1ng t\u1ea1o, ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m s\u1ebd l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh khi\u1ebfn kh\u00e1ch b\u1ecf \u0111i.<\/p>\n

Kh\u00e1ch h\u00e0ng s\u1ebd th\u00edch c\u00e1c \u1ea3nh th\u1ef1c t\u1ebf s\u1ea3n ph\u1ea9m khi s\u1eed d\u1ee5ng, ch\u1ee5p \u1edf nhi\u1ec1u g\u00f3c c\u1ea1nh, v\u1ecb tr\u00ed v\u00e0 c\u00f4ng n\u0103ng khi d\u00f9ng kh\u00e1c nhau. \u1ea2nh n\u00ean c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i l\u1edbn, c\u00f3 th\u1ec3 ph\u00f3ng to thu nh\u1ecf khi c\u1ea7n \u0111\u1ec3 ng\u01b0\u1eddi mua xem t\u1eebng chi ti\u1ebft.<\/p>\n

4. Website tr\u00f4ng thi\u1ebfu tin c\u1eady<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ni\u1ec1m tin lu\u00f4n \u0111i k\u00e8m v\u1edbi nhau, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ngay c\u1ea3 khi b\u1ea1n s\u1edf h\u1eefu c\u00f4ng ty uy t\u00edn nh\u1ea5t th\u1ebf gi\u1edbi nh\u01b0ng website kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, kh\u00e1ch h\u00e0ng v\u1eabn r\u1eddi kh\u1ecfi trang web c\u1ee7a c\u00f4ng ty.<\/p>\n

C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1ea1o ni\u1ec1m tin, nh\u01b0ng quan tr\u1ecdng v\u1eabn l\u00e0 th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed7i lo l\u1eafng, m\u1ed1i quan t\u00e2m c\u0169ng nh\u01b0 l\u00fd do t\u00ecm \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p n\u1ed9i dung “d\u1ed7 d\u00e0nh” \u0111\u01b0\u1ee3c suy ngh\u0129 c\u1ee7a kh\u00e1ch, h\u1ecd s\u1ebd g\u1eafn k\u1ebft v\u1edbi website l\u00e2u d\u00e0i h\u01a1n. Ch\u1ee7 site n\u00ean cung c\u1ea5p nhi\u1ec1u d\u1ea1ng \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng, s\u1ef1 c\u00f4ng nh\u1eadn c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, c\u00e1c c\u00e2u chuy\u1ec7n li\u00ean quan t\u1edbi c\u00f4ng ty… \u0111\u1ec3 ph\u00e1t tri\u1ec3n ni\u1ec1m tin c\u1ee7a kh\u00e1ch \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n

5. \u1ea2nh h\u01b0\u1edfng t\u1eeb \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean<\/p>\n

\"\"<\/p>\n

Ai l\u01b0\u1edbt web c\u0169ng t\u1eebng v\u00e0o nh\u1eefng trang v\u1eeba nh\u00ecn tr\u00f4ng \u0111\u00e3 thi\u1ebfu tin t\u01b0\u1edfng. C\u00f3 th\u1ec3 ch\u1ee7 web thi\u1ebfu logo, kh\u00f4ng nhi\u1ec1u thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m hay th\u1eadm ch\u00ed ch\u1ecdn lo\u1ea1i ph\u00f4ng ch\u1eef tr\u00f4ng ch\u1eb3ng kh\u00e1c n\u00e0o trang web t\u1ea1m b\u1ee3, “ch\u1ec9 ra \u0111\u1eddi \u0111\u1ec3 l\u1eeba \u0111\u1ea3o kh\u00e1ch”.<\/p>\n

V\u00ec th\u1ebf, \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean s\u1ebd l\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ed9t website. C\u00e1c nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng “nh\u00ecn” v\u00e0 “c\u1ea3m th\u1ea5y” v\u1ec1 m\u1ed9t website l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean. M\u1ed9t website c\u00f3 giao di\u1ec7n ngh\u00e8o n\u00e0n ngay l\u1eadp t\u1ee9c t\u1ea1o c\u1ea3m gi\u00e1c thi\u1ebfu tin t\u01b0\u1edfng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi xem.\u00a0\u0110\u1ec3 h\u00fat kh\u00e1ch h\u00e0ng, c\u00e1c trang web c\u1ea7n ph\u1ea3i l\u00e0m sao cho chuy\u00ean nghi\u1ec7p, t\u1eeb thi\u1ebft k\u1ebf giao di\u1ec7n, kh\u1ea3 n\u0103ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng cho \u0111\u1ebfn m\u1eabu thanh to\u00e1n.<\/p>\n

6. T\u1ea7m quan tr\u1ecdng c\u1ee7a di \u0111\u1ed9ng<\/p>\n

Nhi\u1ec1u h\u00e3ng v\u1eabn ch\u01b0a nh\u1eadn ra m\u1ee9c \u0111\u1ed9 ph\u1ea3n h\u1ed3i c\u1ee7a website tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1. Ng\u00e0y nay, \u0111a ph\u1ea7n ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh b\u1ea3ng \u0111\u1ec3 v\u00e0o web n\u00ean m\u1ed9t trang web \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u hi\u1ec3n th\u1ecb tr\u00ean m\u00e0n h\u00ecnh b\u00e9 h\u1ebft s\u1ee9c quan tr\u1ecdng. Ng\u01b0\u1eddi b\u00e1n c\u1ea7n so s\u00e1nh hai phi\u00ean b\u1ea3n tr\u00ean di \u0111\u1ed9ng v\u00e0 tr\u00ean m\u00e1y b\u00e0n \u0111\u1ec3 ch\u1eafc ch\u1eafn kh\u00e1ch h\u00e0ng d\u1ec5 thao t\u00e1c v\u00e0 c\u1ea3m th\u1ea5y th\u00edch th\u00fa khi d\u00f9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ed9i dung website ngh\u00e8o n\u00e0n, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 s\u01a1 s\u00e0i nh\u01b0ng quy tr\u00ecnh thanh to\u00e1n r\u1eafc r\u1ed1i kh\u00f4ng kh\u00e1c g\u00ec “\u0111u\u1ed5i kh\u00e9o” kh\u00e1ch h\u00e0ng kh\u1ecfi gian h\u00e0ng. 1. M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m s\u01a1 s\u00e0i C\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u li\u00ean quan t\u1edbi m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng m\u00f3n h\u00e0ng nh\u01b0ng kh\u00f4ng …<\/p>\n","protected":false},"author":4,"featured_media":5791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-5788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem-ban-le"],"yoast_head":"\nT\u00ecm hi\u1ec3u l\u00fd do kinh doanh tr\u1ef1c tuy\u1ebfn ch\u01b0a thu h\u00fat kh\u00e1ch - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/tim-hieu-ly-do-kinh-doanh-truc-tuyen-chua-thu-hut-khach\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u l\u00fd do kinh doanh tr\u1ef1c tuy\u1ebfn ch\u01b0a thu h\u00fat kh\u00e1ch - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"N\u1ed9i dung website ngh\u00e8o n\u00e0n, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 s\u01a1 s\u00e0i nh\u01b0ng quy tr\u00ecnh thanh to\u00e1n r\u1eafc r\u1ed1i kh\u00f4ng kh\u00e1c g\u00ec “\u0111u\u1ed5i kh\u00e9o” kh\u00e1ch h\u00e0ng kh\u1ecfi gian h\u00e0ng. 1. 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