{"id":586,"date":"2016-01-12T14:44:14","date_gmt":"2016-01-12T07:44:14","guid":{"rendered":"http:\/\/thitruongsi.com\/kinh-nghiem\/?p=586"},"modified":"2017-09-01T10:51:00","modified_gmt":"2017-09-01T03:51:00","slug":"phat-trien-thuong-hieu-khong-don-gian-la-tiep-thi","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/phat-trien-thuong-hieu-khong-don-gian-la-tiep-thi\/","title":{"rendered":"Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 ti\u1ebfp th\u1ecb"},"content":{"rendered":"<p>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb cho chuy\u1ebfn du l\u1ecbch trong m\u01a1 c\u1ee7a m\u00ecnh. B\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c brochure c\u1ee7a m\u1ed9t khu resort cao c\u1ea5p, ph\u00f2ng \u1ed1c th\u1eadt sang tr\u1ecdng v\u00e0 ho\u00e0n h\u1ea3o \u0111\u1ebfn t\u1eebng chi ti\u1ebft. Ch\u1ec9 nh\u00ecn s\u01a1 qua m\u1ed9t v\u00e0i m\u00f3n \u0103n trong th\u1ef1c \u0111\u01a1n c\u0169ng khi\u1ebfn b\u1ea1n \u0111\u00f3i c\u1ed3n c\u00e0o. Xong, b\u1ea1n quy\u1ebft \u0111\u1ecbnh, \u0111\u00e2y \u0111\u00edch th\u1ecb l\u00e0 \u0111i\u1ec3m ngh\u1ec9 ch\u00e2n l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh.<\/p>\n<p>R\u1ed3i ng\u00e0y \u0111\u1eb9p tr\u1eddi \u1ea5y c\u0169ng \u0111\u1ebfn, b\u1ea1n h\u00e1o h\u1ee9c \u0111\u1ebfn resort. Th\u1ef1c t\u1ebf v\u01b0\u1ee3t xa nh\u1eefng g\u00ec b\u1ea1n mong \u0111\u1ee3i. Ph\u00f2ng \u1ed1c c\u0169 m\u1ed1c v\u00e0 \u1ea9m th\u1ea5p. Th\u1ee9c \u0103n c\u1ed1 nu\u1ed1t c\u0169ng kh\u00f4ng tr\u00f4i. Nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5 c\u1ed9c c\u1eb1n, lu\u1ed9m thu\u1ed9m. Ch\u1ecbu h\u1ebft n\u1ed5i, b\u1ea1n g\u00f3p \u00fd v\u1edbi ng\u01b0\u1eddi qu\u1ea3n l\u00fd th\u00ec ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1i g\u1eadt \u0111\u1ea7u th\u1edd \u01a1, v\u00e0 t\u1ec7 h\u01a1n n\u1eefa, h\u1ecd ch\u1eb3ng bu\u1ed3n quan t\u00e2m. Ch\u00e1n n\u1ea3n v\u00e0 b\u1ef1c d\u1ecdc, b\u1ea1n x\u00e1ch h\u00e0nh l\u00fd ra \u0111i, th\u1ec1 trong l\u00f2ng s\u1ebd kh\u00f4ng bao gi\u1edd quay tr\u1edf l\u1ea1i. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd h\u1ee9a h\u1eb9n v\u1edbi b\u1ea1n trong brochure ch\u1ec9 l\u00e0 v\u1ecf b\u1ecdc qu\u1ea3ng c\u00e1o tr\u01a1 tr\u1ebdn.<\/p>\n<a href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2016\/01\/phat-trien-thuong-hieu-khong-don-gian-la-tiep-thi-680.480.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-594 \" src=\"https:\/\/thitruongsi.com\/kinh-nghiem\/wp-content\/uploads\/2016\/01\/phat-trien-thuong-hieu-khong-don-gian-la-tiep-thi-680.480.jpg\" alt=\"phat-trien-thuong-hieu-khong-don-gian-la-tiep-thi-680.480\" width=\"540\" height=\"381\" \/><\/a>\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 ti\u1ebfp th\u1ecb. C\u01a1 may th\u00e0nh c\u00f4ng s\u1ebd r\u1ea5t th\u1ea5p n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi kh\u00eda c\u1ea1nh trong c\u00f4ng vi\u1ec7c \u0111\u1ec1u th\u1ec3 hi\u1ec7n r\u00f5 v\u00e0 b\u1ed5 tr\u1ee3 cho th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u00e2n s\u1ef1 &#8211; m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n tr\u1ecdng y\u1ebfu c\u1ee7a doanh nghi\u1ec7p \u2013 ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n trong t\u00e1c phong v\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi nh\u1eefng c\u00f4ng ty chuy\u00ean v\u1ec1 d\u1ecbch v\u1ee5 v\u00ec b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh, thay v\u00e0o \u0111\u00f3, nh\u1eefng g\u00ec b\u1ea1n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n \u2018m\u1ec1m\u2019 nh\u01b0 ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 con ng\u01b0\u1eddi.<br \/>\nKhi nh\u00e2n vi\u00ean kh\u00f4ng \u2018s\u1ed1ng\u2019 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd ch\u00f3ng nghe h\u1ed3i chu\u00f4ng b\u00e1o t\u1eed cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. N\u1ebfu ho\u00e0i nghi, b\u1ea1n c\u00f3 th\u1ec3 v\u00e0o m\u1ee5c \u0111\u00e1nh gi\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a nh\u1eefng trang web du l\u1ecbch nh\u01b0 TripAdvisor.com. Ch\u1ec9 c\u1ea7n m\u1ed9t l\u1ea7n l\u01a1 l\u00e0 tr\u01b0\u1edbc g\u00f3p \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 k\u00e9m. Ng\u01b0\u1ee3c l\u1ea1i, khi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n gi\u1eef cung c\u00e1ch chuy\u00ean nghi\u1ec7p, chuy\u1ec3n t\u1ea3i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n h\u1ea3o v\u00e0 nh\u1ea5t qu\u00e1n, c\u00f4ng ty s\u1ebd nhanh ch\u00f3ng th\u00e0nh c\u00f4ng.<\/p>\n<p>Tr\u00e1i v\u1edbi nh\u00ecn nh\u1eadn th\u00f4ng th\u01b0\u1eddng, <strong>th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong m\u1ed9t logo, tagline v\u00e0 cu\u1ed1n brochure b\u00f3ng b\u1ea9y<\/strong>.<strong> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh t\u00edch h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea7n v\u00e0 \u0111\u1ee7, bao g\u1ed3m s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, tri\u1ebft l\u00fd kinh doanh v\u00e0 n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb<\/strong>. Trong v\u00ed d\u1ee5 n\u00eau tr\u00ean, ta th\u1ea5y r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f2n bao g\u1ed3m c\u1ea3 nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng, gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 c\u1ea3 c\u00f4ng ch\u00fang. N\u1ebfu nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng h\u00e0i l\u00f2ng. N\u1ebfu h\u1ecd thu\u1eadt l\u1ea1i s\u1ef1 b\u1ea5t m\u00e3n n\u00e0y v\u1edbi b\u1ea1n b\u00e8 ho\u1eb7c nh\u00e0 b\u00e1o, t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c n\u00e0y s\u1ebd nhanh ch\u00f3ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n. T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd b\u1ecb gi\u1ea3m gi\u00e1 tr\u1ecb v\u00e0 d\u1eabn \u0111\u1ebfn nh\u1eefng nh\u1eadn th\u1ee9c sai l\u1ec7ch v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3, kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 t\u01b0\u01a1ng lai s\u1ebd kh\u00f4ng t\u00ecm \u0111\u1ebfn b\u1ea1n n\u1eefa.<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n nh\u1ea5t qu\u00e1n qua m\u1ecdi ph\u01b0\u01a1ng di\u1ec7n, doanh nghi\u1ec7p s\u1ebd ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u0103ng v\u00e0 doanh nghi\u1ec7p d\u1ec5 d\u00e0nh thu h\u00fat, gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i h\u01a1n. Nh\u00e0 ph\u00e2n ph\u1ed1i s\u1ebd nh\u1eadn ra gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 mu\u1ed1n h\u1ee3p t\u00e1c l\u00e2u d\u00e0i trong khi nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u00ecn th\u1ea5y ti\u1ec1m n\u0103ng sinh l\u1ee3i to l\u1edbn t\u1eeb c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><strong>H\u00e3y t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc khi nh\u1eafc \u0111\u1ebfn kh\u00e1ch h\u00e0ng lu\u00f4n c\u1ea3m th\u1ea5y an t\u00e2m v\u00e0 tin t\u01b0\u1edfng nh\u00e9!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb cho chuy\u1ebfn du l\u1ecbch trong m\u01a1 c\u1ee7a m\u00ecnh. B\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c brochure c\u1ee7a m\u1ed9t khu resort cao c\u1ea5p, ph\u00f2ng \u1ed1c th\u1eadt sang tr\u1ecdng v\u00e0 ho\u00e0n h\u1ea3o \u0111\u1ebfn t\u1eebng chi ti\u1ebft. Ch\u1ec9 nh\u00ecn s\u01a1 qua m\u1ed9t v\u00e0i m\u00f3n \u0103n trong th\u1ef1c \u0111\u01a1n c\u0169ng khi\u1ebfn b\u1ea1n \u0111\u00f3i c\u1ed3n c\u00e0o. Xong,  &#8230;<\/p>\n","protected":false},"author":1,"featured_media":4444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,70,47],"tags":[],"class_list":["post-586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-chuoi-cua-hang","category-quan-ly"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 ti\u1ebfp th\u1ecb - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/phat-trien-thuong-hieu-khong-don-gian-la-tiep-thi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 ti\u1ebfp th\u1ecb - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb cho chuy\u1ebfn du l\u1ecbch trong m\u01a1 c\u1ee7a m\u00ecnh. 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