{"id":6306,"date":"2017-06-14T14:19:29","date_gmt":"2017-06-14T07:19:29","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=6306"},"modified":"2017-06-21T09:44:40","modified_gmt":"2017-06-21T02:44:40","slug":"nguoi-dung-co-xu-huong-luot-facebook-khi-tv-phat-quang-cao","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/nguoi-dung-co-xu-huong-luot-facebook-khi-tv-phat-quang-cao\/","title":{"rendered":"Ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng l\u01b0\u1edbt Facebook khi TV ph\u00e1t qu\u1ea3ng c\u00e1o"},"content":{"rendered":"

M\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y cho th\u1ea5y con ng\u01b0\u1eddi \u0111ang ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o smartphone v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i Facebook. Th\u1eadm ch\u00ed nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn l\u01b0\u1edbt Facebook ngay c\u1ea3 khi \u0111ang xem qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh.<\/strong><\/p>\n

Facebook v\u1eeba c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u1ec1 th\u00f3i quen s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. D\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u c\u1ee7a m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3, Facebook \u0111\u00e3 ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 th\u00f3i quen s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n

Theo \u0111\u00f3, 537 ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c cho xem m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh l\u1edbn. Khi th\u1eddi gian ngh\u1ec9 gi\u1ea3i lao tr\u00ean s\u00f3ng truy\u1ec1n h\u00ecnh di\u1ec5n ra, g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 \u0111\u1ec1u b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng smartphone. Khi TV kh\u00f4ng c\u00f2n g\u00e2y s\u1ef1 ch\u00fa \u00fd, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i v\u00e0o Facebook, trang web ho\u1eb7c c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng kh\u00e1c.<\/p>\n

Facebook \u0111\u00e3 l\u1eadp m\u1ed9t bi\u1ec3u \u0111\u1ed3 chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng c\u1ee7a nh\u00f3m ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Facebook nhi\u1ec1u h\u01a1n trong th\u1eddi gian ngh\u1ec9 gi\u1ea3i lao tr\u00ean s\u00f3ng truy\u1ec1n h\u00ecnh. Trong khi \u0111\u00f3, nh\u00f3m ng\u01b0\u1eddi kh\u00f4ng xem ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh, s\u1eed d\u1ee5ng Facebook hay xem qu\u1ea3ng c\u00e1o g\u1ea7n nh\u01b0 kh\u00f4ng thay \u0111\u1ed5i nhi\u1ec1u.<\/p>\n

\n
\"\nHo\u1ea1t<\/div>\n
\n

Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Facebook trong 537 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi v\u00e0o kho\u1ea3ng th\u1eddi gian ngh\u1ec9 gi\u1ea3i lao tr\u00ean ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh (Commercial – qu\u1ea3ng c\u00e1o xen gi\u1eefa; Pre\/Post Show – tr\u01b0\u1edbc v\u00e0 sau ch\u01b0\u01a1ng tr\u00ecnh; Show – th\u1eddi gian di\u1ec5n ra ch\u01b0\u01a1ng tr\u00ecnh)<\/p>\n<\/div>\n<\/div>\n

\n
\"\nHo\u1ea1t<\/div>\n
\n

Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Facebook kh\u00f4ng xem ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i<\/p>\n<\/div>\n<\/div>\n

C\u1ea7n bi\u1ebft r\u1eb1ng 537 ng\u01b0\u1eddi n\u00e0y kh\u00f4ng \u0111\u1ea1i di\u1ec7n cho to\u00e0n b\u1ed9 ng\u01b0\u1eddi d\u00f9ng Facebook, \u0111\u1ed3ng th\u1eddi kh\u1ea3o s\u00e1t tr\u00ean ch\u1ec9 \u00e1p d\u1ee5ng cho nghi\u00ean c\u1ee9u c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t h\u00e0nh tinh. Tuy nhi\u00ean, d\u1eef li\u1ec7u kh\u1ea3o s\u00e1t \u0111\u00e3 cho th\u1ea5y m\u1ed9t chi\u1ec1u h\u01b0\u1edbng thay \u0111\u1ed5i kh\u00e1 r\u00f5 r\u1ec7t. \u0110\u1eb7c bi\u1ec7t, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh ch\u1eafc ch\u1eafn s\u1ebd th\u00eam ng\u00e1n ng\u1ea9m tr\u01b0\u1edbc nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t n\u00e0y c\u1ee7a Facebook. B\u1edfi l\u1ebd v\u1ed1n d\u0129, ng\u01b0\u1eddi d\u00f9ng \u0111ang d\u1ea7n c\u00f3 t\u00e2m l\u00fd tr\u00e1nh xa qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, \u0111\u1eb7c bi\u1ec7t tr\u00ean c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh streaming l\u1edbn tr\u00ean TV.<\/p>\n

D\u1eef li\u1ec7u t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a Facebook d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t c\u00e1ch “g\u1ee3i \u00fd” kh\u00e9o l\u00e9o \u0111\u1ed1i v\u1edbi nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o. C\u00f3 l\u1ebd r\u1eb1ng, h\u1ecd c\u1ea7n l\u00e0m vi\u1ec7c v\u1edbi Facebook nhi\u1ec1u h\u01a1n \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 qu\u1ea3ng c\u00e1o TV v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng.<\/p>\n

V\u1ec1 ph\u1ea7n Facebook, h\u00e3ng \u0111ang th\u00fac gi\u1ee5c c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp t\u1ee5c c\u00e2n nh\u1eafc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng, th\u00fac \u0111\u1ea9y c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o ng\u1eafn g\u1ecdn, thu h\u00fat v\u00e0 t\u0103ng t\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o m\u1edbi nhi\u1ec1u h\u01a1n.<\/p>\n

Mark Rabkin, ph\u00f3 ch\u1ee7 t\u1ecbch ph\u1ee5 tr\u00e1ch m\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook cho bi\u1ebft: “M\u1ecdi ng\u01b0\u1eddi s\u1ebd ch\u1eb3ng xem qu\u1ea3ng c\u00e1o cho \u0111\u1ebfn khi h\u1ecd th\u01b0\u1eddng xuy\u00ean ph\u1ea3i xem n\u00f3. C\u00e1c qu\u1ea3ng c\u00e1o TV c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea1i sao cho thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean di \u0111\u1ed9ng nhi\u1ec1u h\u01a1n”.<\/i><\/p>\n

C\u0169ng trong nghi\u00ean c\u1ee9u, Facebook c\u00f2n \u0111\u01b0a ra c\u00e1c ph\u00e2n t\u00edch v\u00e0 con s\u1ed1 kh\u00e1c. Ng\u01b0\u1eddi d\u00f9ng cu\u1ed9n qua ph\u1ea7n News Feed tr\u00ean \u0111i\u1ec7n tho\u1ea1i nhanh h\u01a1n 41% so v\u1edbi khi d\u00f9ng tr\u00ean m\u00e1y t\u00ednh.<\/p>\n

C\u00e1c video qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean News Feed c\u00f3 th\u1eddi gian xem trung b\u00ecnh 5,7 gi\u00e2y. M\u1eb7c d\u00f9 v\u1eady, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ch\u1ec9 xem c\u00e1c qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng th\u1ef1c s\u1ef1 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd. Do \u0111\u00f3, m\u1eb7c d\u00f9 t\u1ed5ng th\u1eddi gian xem qu\u1ea3ng c\u00e1o v\u1eabn t\u0103ng tr\u01b0\u1edfng nh\u01b0ng th\u1eddi gian xem t\u1eebng video qu\u1ea3ng c\u00e1o ri\u00eang l\u1ebb l\u1ea1i gi\u1ea3m \u0111i.<\/p>\n

Theo Facebook, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng t\u1ed1t c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng n\u1ebfu bi\u1ebft c\u00e1ch t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung t\u1ed1t h\u01a1n tr\u00ean di \u0111\u1ed9ng.<\/p>\n

Theo Mai Huy\u1ec1n<\/strong><\/p>\n

VnReview<\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y cho th\u1ea5y con ng\u01b0\u1eddi \u0111ang ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o smartphone v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i Facebook. Th\u1eadm ch\u00ed nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn l\u01b0\u1edbt Facebook ngay c\u1ea3 khi \u0111ang xem qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh. Facebook v\u1eeba c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u1ec1 th\u00f3i quen s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i v\u00e0 m\u1ea1ng …<\/p>\n","protected":false},"author":4,"featured_media":6308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-6306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-y-tuong-ban-le"],"yoast_head":"\nNg\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng l\u01b0\u1edbt Facebook khi TV ph\u00e1t qu\u1ea3ng c\u00e1o - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nguoi-dung-co-xu-huong-luot-facebook-khi-tv-phat-quang-cao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng l\u01b0\u1edbt Facebook khi TV ph\u00e1t qu\u1ea3ng c\u00e1o - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y cho th\u1ea5y con ng\u01b0\u1eddi \u0111ang ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o smartphone v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i Facebook. 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