{"id":6398,"date":"2017-06-14T15:38:47","date_gmt":"2017-06-14T08:38:47","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=6398"},"modified":"2017-06-20T13:42:58","modified_gmt":"2017-06-20T06:42:58","slug":"ban-hang-qua-ung-dung-danh-cho-thiet-bi-di-dong-xu-huong-moi-trong-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/ban-hang-qua-ung-dung-danh-cho-thiet-bi-di-dong-xu-huong-moi-trong-thuong-mai-dien-tu\/","title":{"rendered":"B\u00e1n h\u00e0ng qua \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng: Xu h\u01b0\u1edbng m\u1edbi trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"<p>N\u0103m 2016 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean th\u1ebf gi\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. N\u1ebfu nh\u01b0 n\u0103m 2015 \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf M\u1ef9 \u0111\u1ed5 x\u00f4 \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng b\u00ean ngo\u00e0i \u0111\u1ec3 gi\u00e0nh l\u1ea5y nh\u1eefng giao d\u1ecbch gi\u1ea3m gi\u00e1 th\u1ea5p nh\u1ea5t trong ng\u00e0y Black Friday (ng\u00e0y th\u1ee9 S\u00e1u sau L\u1ec5 T\u1ea1 \u01a1n, t\u1ee9c l\u00e0 ng\u00e0y th\u1ee9 S\u00e1u th\u1ee9 t\u01b0 c\u1ee7a th\u00e1ng 11) th\u00ec trong n\u0103m 2016 m\u1ed9t ph\u1ea7n l\u1edbn trong s\u1ed1 n\u00e0y \u0111\u00e3 chuy\u1ec3n sang mua h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 kh\u00f4ng ph\u1ea3i ch\u1ecbu c\u1ea3nh gi\u00e0nh gi\u1eadt, chen l\u1ea5n. \u201cTrong n\u0103m 2016, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm mua \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft nh\u1eefng m\u1eb7t h\u00e0ng th\u01b0\u1eddng ch\u1ec9 gi\u1ea3m gi\u00e1 v\u00e0o d\u1ecbp Black Friday trong qu\u00e3ng th\u1eddi gian k\u00e9o d\u00e0i v\u00e0i ng\u00e0y v\u00e0 kh\u00f4ng ph\u1ea3i \u201cchi\u1ebfn \u0111\u1ea5u\u201d v\u1edbi \u0111\u00e1m \u0111\u00f4ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 nh\u1edd s\u1eed d\u1ee5ng c\u00e1c k\u00eanh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn\u201d, t\u1edd <em>Fortune<\/em> vi\u1ebft.<\/p>\n<p>Theo Andrew Gazdecki,\u00a0nh\u00e0 s\u00e1ng l\u1eadp ki\u00eam CEO c\u1ee7a BiznessApps, mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i th\u00f3i quen mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tr\u01b0\u1edbc \u0111\u00e2y, g\u1ea7n \u0111\u1ebfn ng\u00e0y Black Friday m\u1edbi th\u1ea5y c\u00e1c c\u00f4ng ty qu\u1ea3ng b\u00e1 v\u1ec1 c\u00e1c v\u1ee5 b\u00e1n h\u00e0ng gi\u1ea3m gi\u00e1. Trong n\u0103m 2016, Amazon \u0111\u00e3 thay \u0111\u1ed5i \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch tung ra c\u00e1c \u0111\u1ee3t b\u00e1n h\u00e0ng gi\u1ea3m gi\u00e1 theo s\u1ef1 ki\u1ec7n Black Friday t\u1eeb ng\u00e0y 1-11. Theo s\u1ed1 li\u1ec7u c\u1ee7a TechCrunch, trong n\u0103m 2016 doanh s\u1ed1 b\u00e1n h\u00e0ng trong d\u1ecbp L\u1ec5 T\u1ea1 \u01a1n \u0111\u00e3 t\u0103ng \u0111\u1ebfn 21,6% so v\u1edbi n\u0103m tr\u01b0\u1edbc, \u0111\u1ea1t 3,34 t\u1ec9 USD. Trong \u0111\u00f3, doanh s\u1ed1 b\u00e1n h\u00e0ng qua \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u0103ng m\u1ea1nh nh\u1ea5t v\u00e0o d\u1ecbp n\u00e0y, v\u01b0\u1ee3t xa doanh s\u1ed1 b\u00e1n h\u00e0ng qua c\u00e1c trang web. C\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u nh\u01b0 Amazon, Target v\u00e0 Walmart c\u00f4ng b\u1ed1 nh\u1eefng con s\u1ed1 cho th\u1ea5y \u1ee9ng d\u1ee5ng mua s\u1eafm d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 m\u1edf ra m\u1ed9t xu h\u01b0\u1edbng m\u1edbi cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Theo d\u1ef1 b\u00e1o c\u1ee7a TechCrunch, \u0111\u1ebfn n\u0103m 2020, \u1ee9ng d\u1ee5ng mua h\u00e0ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd t\u1ea1o ra 188,9 t\u1ec9 USD doanh thu.<\/p>\n<p>\u0110\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng n\u00f3i tr\u00ean, Flipkart, m\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb \u1edf \u1ea4n \u0110\u1ed9, \u0111\u00e3 m\u1ea1nh d\u1ea1n tri\u1ec3n khai m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng qua m\u1ed9t k\u00eanh duy nh\u1ea5t l\u00e0 \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho c\u00e1c c\u00f4ng ty \u0111ang th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf \u1ea4n \u0110\u1ed9 nh\u01b0 Amazon India kh\u00f4ng th\u1ec3 kh\u00f4ng quan t\u00e2m. M\u1eb7c d\u00f9 c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u1ecbnh r\u1eb1ng trong t\u01b0\u01a1ng lai kh\u00f4ng xa ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd kh\u00f4ng c\u00f2n mua h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n n\u1eefa, nh\u01b0ng theo Gazdecki, r\u00f5 r\u00e0ng Flipkart \u0111ang m\u1edf \u0111\u01b0\u1eddng cho m\u1ed9t xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi. \u0110\u00f3 l\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n<p>Gazdecki cho r\u1eb1ng, s\u1edf d\u0129 vi\u1ec7c mua b\u00e1n qua \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111ang n\u1ed5i l\u00ean th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng v\u00ec n\u00f3 \u0111em l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n. Th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y, ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb cho ph\u00f9 h\u1ee3p \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01a1n v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng. L\u00fd do l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng b\u1ecf ra nhi\u1ec1u th\u1eddi gian tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng h\u01a1n so v\u1edbi th\u1eddi gian truy c\u1eadp v\u00e0o trang web, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u th\u00f4ng tin \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n<p>Ngo\u00e0i ra, \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f2n \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp, c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng r\u1ea5t cao v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd h\u01a1n. Trong khi \u0111\u00f3, n\u1ebfu mua h\u00e0ng t\u1eeb trang web, kh\u00e1ch h\u00e0ng c\u00f3 khuynh h\u01b0\u1edbng d\u1ec5 b\u1ecb ph\u00e2n t\u00e2m b\u1edfi c\u00e1c th\u00f4ng tin qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb kh\u00e1c tr\u00ean m\u1ea1ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u201cpop-up\u201d (t\u1ef1 \u0111\u1ed9ng xu\u1ea5t hi\u1ec7n) trong qu\u00e1 tr\u00ecnh h\u1ecd truy c\u1eadp v\u00e0o m\u1ed9t trang web.<\/p>\n<p>Tuy nhi\u00ean, Gazdecki c\u0169ng c\u1ea3nh b\u00e1o r\u1eb1ng n\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng t\u00ecm th\u1ea5y \u0111\u1ee7 th\u00f4ng tin t\u1eeb \u1ee9ng d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p th\u00ec h\u1ecd bu\u1ed9c ph\u1ea3i truy c\u1eadp v\u00e0o c\u00e1c trang web t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fd do khi\u1ebfn h\u1ecd b\u1ecb ph\u00e2n t\u00e1n s\u1ef1 quan t\u00e2m, d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0ng mua h\u00e0ng qua \u1ee9ng d\u1ee5ng. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch l\u1edbn nh\u1ea5t khi mua h\u00e0ng t\u1eeb \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 t\u1ed1c \u0111\u1ed9 t\u1ea3i v\u00e0 truy c\u1eadp th\u00f4ng tin nhanh h\u01a1n. Th\u01b0\u1eddng th\u00ec c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tinh g\u1ecdn ch\u1ee9c n\u0103ng \u0111\u1ec3 \u201cnh\u1eb9\u201d h\u01a1n phi\u00ean b\u1ea3n c\u1ee7a trang web ch\u1ea1y tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n n\u00ean ch\u00fang s\u1ebd \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng. D\u00f9 v\u1eady, Gazdecki c\u0169ng l\u01b0u \u00fd doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc \u0111\u1ebfn giao di\u1ec7n c\u1ee7a \u1ee9ng d\u1ee5ng. N\u1ebfu thi\u1ebft k\u1ebf c\u1ee7a \u1ee9ng d\u1ee5ng kh\u00f4ng t\u1ea1o ra \u0111\u01b0\u1ee3c giao di\u1ec7n th\u00e2n thi\u1ec7n, d\u1ec5 thao t\u00e1c, d\u1ec5 nh\u00ecn v\u00e0 d\u1ec5 di chuy\u1ec3n gi\u1eefa c\u00e1c ch\u1ee9c n\u0103ng kh\u00e1c nhau th\u00ec s\u1ebd khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n h\u1ee9ng th\u00fa s\u1eed d\u1ee5ng n\u1eefa.<\/p>\n<p>M\u1ed9t thu\u1eadn l\u1ee3i kh\u00e1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 mua h\u00e0ng l\u00e0 vi\u1ec7c thanh to\u00e1n d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng h\u01a1n, nh\u1ea5t l\u00e0 khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng th\u1ebb t\u00edn d\u1ee5ng ho\u1eb7c c\u00e1c v\u00ed \u0111i\u1ec7n t\u1eed. C\u00e1c th\u00f4ng tin x\u00e1c nh\u1eadn cho giao d\u1ecbch thanh to\u00e1n nh\u01b0 m\u1eadt m\u00e3 \u0111\u1ed9ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eedi v\u1ec1 ngay chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang d\u00f9ng \u0111\u1ec3 mua h\u00e0ng khi\u1ebfn cho h\u1ecd kh\u00f4ng ph\u1ea3i m\u1ea5t nhi\u1ec1u th\u1eddi gian hay thao t\u00e1c \u0111\u1ec3 ho\u00e0n t\u1ea5t m\u1ed9t \u0111\u01a1n \u0111\u1eb7t h\u00e0ng.<\/p>\n<p>V\u1edbi \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, vi\u1ec7c giao ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao h\u01a1n nh\u1edd v\u00e0o c\u00e1c ch\u1ee9c n\u0103ng t\u1ef1 \u0111\u1ed9ng g\u1eedi ra c\u00e1c th\u00f4ng b\u00e1o ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, h\u00e0nh vi mua h\u00e0ng c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n<p style=\"text-align: right;\"><strong>\u0110\u00f4ng D\u01b0\u01a1ng<\/strong> theo <em>Asian Entrepreneur<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u0103m 2016 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean th\u1ebf gi\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. N\u1ebfu nh\u01b0 n\u0103m 2015 \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf M\u1ef9 \u0111\u1ed5 x\u00f4 \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng b\u00ean ngo\u00e0i \u0111\u1ec3 gi\u00e0nh l\u1ea5y nh\u1eefng giao d\u1ecbch gi\u1ea3m gi\u00e1 th\u1ea5p nh\u1ea5t trong ng\u00e0y Black Friday (ng\u00e0y  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":6400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-6398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u00e1n h\u00e0ng qua \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng: Xu h\u01b0\u1edbng m\u1edbi trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/ban-hang-qua-ung-dung-danh-cho-thiet-bi-di-dong-xu-huong-moi-trong-thuong-mai-dien-tu\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e1n h\u00e0ng qua \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng: Xu h\u01b0\u1edbng m\u1edbi trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"N\u0103m 2016 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean th\u1ebf gi\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. 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