{"id":6405,"date":"2017-06-14T15:43:04","date_gmt":"2017-06-14T08:43:04","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=6405"},"modified":"2017-06-20T13:44:34","modified_gmt":"2017-06-20T06:44:34","slug":"doanh-nhan-va-bi-quyet-vuot-qua-con-bi-cuc","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/doanh-nhan-va-bi-quyet-vuot-qua-con-bi-cuc\/","title":{"rendered":"Doanh nh\u00e2n v\u00e0 b\u00ed quy\u1ebft v\u01b0\u1ee3t qua \u201cc\u01a1n b\u0129 c\u1ef1c\u201d"},"content":{"rendered":"

Tony Robbins – t\u00e1c gi\u1ea3, di\u1ec5n gi\u1ea3 ki\u00eam, nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi – lu\u00f4n nh\u1ea5n m\u1ea1nh m\u1ed9t \u0111i\u1ec1u: B\u01b0\u1edbc nh\u1ea3y v\u1ecdt phi th\u01b0\u1eddng l\u00fac n\u00e0o c\u0169ng ch\u1ec9 \u0111\u1ebfn sau c\u01a1n t\u1ee5t d\u1ed1c kh\u00f4ng phanh.<\/strong><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, r\u1ea5t nhi\u1ec1u doanh nh\u00e2n tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng ngo\u00e0i s\u1ee9c t\u01b0\u1edfng t\u01b0\u1ee3ng ngay sau khi ch\u1ea1m \u0111\u1ebfn \u0111\u00e1y th\u1ea5p nh\u1ea5t c\u1ee7a cu\u1ed9c \u0111\u1eddi m\u00ecnh.<\/p>\n

Nh\u1eefng b\u00ed quy\u1ebft v\u01b0\u1ee3t qua \u201cc\u01a1n b\u0129 c\u1ef1c\u201d d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0\u1ee3c Entrepreneur <\/em>t\u1ed5ng h\u1ee3p t\u1eeb di\u1ec5n \u0111\u00e0n The Oracles – n\u01a1i c\u00e1c nh\u00e0 kinh doanh h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi chia s\u1ebb nh\u1eefng l\u1eddi khuy\u00ean v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u00fap nh\u1eefng ng\u01b0\u1eddi kh\u00e1c ph\u00e1t tri\u1ec3n kinh doanh, s\u1ed1ng t\u1ed1t h\u01a1n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nhanh h\u01a1n.<\/p>\n

1. D\u00e0nh th\u1eddi gian ngh\u1ec9 ng\u01a1i<\/strong> – Roberto Orci, bi\u00ean k\u1ecbch v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1i kinh \u0111\u00f4 \u0111i\u1ec7n \u1ea3nh Hollywood v\u1edbi doanh thu to\u00e0n c\u1ea7u g\u1ea7n 5 t\u1ef7 USD<\/p>\n\n\n\n
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T\u00f4i v\u1edbi ng\u01b0\u1eddi b\u1ea1n t\u00e2m giao c\u0169ng l\u00e0 \u0111\u1ed3ng s\u1ef1 bi\u00ean k\u1ecbch \u0111\u00e3 c\u00f9ng l\u00e0m vi\u1ec7c trong 24 n\u0103m. Ch\u00fang t\u00f4i \u0111\u00e3 vi\u1ebft k\u1ecbch b\u1ea3n v\u00e0 s\u1ea3n xu\u1ea5t nhi\u1ec1u phim bom t\u1ea5n, thu v\u1ec1 g\u1ea7n 5 t\u1ef7 USD ph\u00f2ng v\u00e9 c\u0169ng nh\u01b0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u1eb7p \u0111\u00f4i bi\u00ean k\u1ecbch \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n nhi\u1ec1u nh\u1ea5t tr\u00ean Tinseltown.<\/p>\n

M\u1ed9t s\u1ed1 t\u00e1c ph\u1ea9m m\u00e0 c\u1ea3 hai c\u00f9ng h\u1ee3p t\u00e1c nh\u01b0 Mission Impossible III<\/em>, Transformers<\/em>, v\u00e0 Star Trek<\/em>. Th\u1ebf nh\u01b0ng, ch\u1ec9 trong t\u00edch t\u1eafc, m\u1ecdi th\u1ee9 \u0111\u1ec1u ch\u1ea5m d\u1ee9t. M\u1ed7i ng\u01b0\u1eddi m\u1ed9t ng\u1ea3, t\u00f4i tr\u1edf th\u00e0nh ch\u00fa ng\u1ef1a c\u00f4 \u0111\u1ed9c ch\u1ec9 sau m\u1ed9t \u0111\u00eam.<\/p>\n

Kho\u1ea3nh kh\u1eafc m\u1ed1i h\u1eefu h\u1ea3o g\u1ea7n n\u1eeda \u0111\u1eddi ng\u01b0\u1eddi k\u1ebft th\u00fac, s\u1ee3 h\u00e3i v\u00e0 nghi ho\u1eb7c bao tr\u00f9m l\u1ea5y t\u00f4i: T\u00f4i s\u1ebd \u1ed5n ch\u1ee9? Ng\u01b0\u1eddi kh\u00e1c s\u1ebd ngh\u0129 g\u00ec v\u1ec1 vi\u1ec7c n\u00e0y? C\u00e1c studio c\u00f3 c\u00f2n \u0111\u1eb7t t\u00f4i vi\u1ebft k\u1ecbch b\u1ea3n kh\u00f4ng?…<\/p>\n

Ng\u1eadm ng\u00f9i, t\u00f4i d\u00e0nh th\u1eddi gian ngh\u1ec9 ng\u01a1i v\u00e0 th\u1eadm ch\u00ed \u0111\u00e3 c\u00e2n nh\u1eafc \u201cnh\u1ea3y vi\u1ec7c”. N\u1ebfu k\u00e9o d\u00e0i con \u0111\u01b0\u1eddng bi\u00ean k\u1ecbch ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u0111\u1ec3 gi\u1eef l\u1ea1i danh ti\u1ebfng v\u00e0 ch\u1ee9ng minh b\u1ea3n th\u00e2n m\u00ecnh v\u1edbi ng\u01b0\u1eddi kh\u00e1c th\u00ec qu\u1ea3 th\u1eadt, t\u00f4i ch\u1eb3ng mong mu\u1ed1n ti\u1ebfp t\u1ee5c ch\u00fat n\u00e0o.<\/p>\n\n\n\n
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Th\u1eddi gian th\u1ea3nh th\u01a1i gi\u00fap t\u00f4i nh\u1eadn ra m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a cu\u1ed9c s\u1ed1ng n\u00e0y: Kho\u1ea3nh kh\u1eafc ta ch\u00ecm trong c\u01a1n gi\u00f4ng t\u1ed1 cu\u1ed9c \u0111\u1eddi l\u1ea1i l\u00e0 l\u00fac b\u1ea3n th\u00e2n h\u1ecdc t\u1eadp v\u00e0 tr\u01b0\u1edfng th\u00e0nh h\u01a1n c\u1ea3. Ch\u00ednh trong ho\u00e0n c\u1ea3nh \u1ea5y, ta m\u1edbi bi\u1ebft m\u00ecnh th\u1ef1c s\u1ef1 l\u00e0 ai. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c tr\u1ea3i qua kho\u1ea3nh kh\u1eafc \u1ea5y. M\u1ed9t th\u00e2n m\u1ed9t m\u00ecnh b\u01b0\u1edbc ti\u1ebfp vai tr\u00f2 bi\u00ean k\u1ecbch \u0111\u00e3 \u0111em l\u1ea1i cho t\u00f4i tr\u1ea3i nghi\u1ec7m \u0111\u00f3.<\/p>\n

T\u00f4i \u0111\u00e3 d\u0169ng c\u1ea3m \u00f4m l\u1ea5y n\u1ed7i s\u1ee3 c\u1ee7a m\u00ecnh, d\u1ea1n d\u0129 b\u01b0\u1edbc ti\u1ebfp v\u1edbi t\u1ea5t c\u1ea3 s\u1ee9c l\u1ef1c v\u00e0 nhi\u1ec7t th\u00e0nh c\u1ee7a b\u1ea3n th\u00e2n. Ch\u00ednh \u0111i\u1ec1u \u1ea5y \u0111\u00e3 th\u1ed5i l\u00e0n gi\u00f3 m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 t\u1ef1 do \u0111\u1ebfn l\u1ea1 th\u01b0\u1eddng, m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y t\u00f4i ch\u01b0a t\u1eebng b\u1eaft g\u1eb7p. Hi\u1ec7n, t\u00f4i \u0111ang th\u1ef1c hi\u1ec7n 2 b\u1ed9 phim nh\u1ef1a v\u00e0 m\u1ed9t show truy\u1ec1n h\u00ecnh c\u00f9ng v\u1edbi nhi\u1ec1u d\u1ef1 \u00e1n kh\u00e1c trong t\u01b0\u01a1ng lai.<\/p>\n

2. T\u1ea7m s\u01b0 h\u1ecdc \u0111\u1ea1o<\/strong> – Tai Lopez, nh\u00e0 \u0111\u1ea7u t\u01b0, c\u1ed1 v\u1ea5n, ng\u01b0\u1eddi th\u00e0nh l\u1eadp \u0111\u1ebf ch\u1ebf marketing online tr\u1ecb gi\u00e1 h\u00e0ng ch\u1ee5c tri\u1ec7u USD<\/p>\n\n\n\n
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Thu\u1edf nh\u1ecf, t\u00f4i r\u1eddi kh\u1ecfi c\u0103n nh\u00e0 l\u1ee5c \u0111\u1ee5c v\u00e0 x\u00e0o x\u00e1o c\u1ee7a gia \u0111\u00ecnh \u0111\u1ec3 l\u00e0m c\u00f4ng t\u1ea1i m\u1ed9t trang tr\u1ea1i thu\u1ed9c Amish, bang Pennsylvania. Ng\u00e0y n\u00e0o c\u0169ng v\u1eady, khi tr\u1eddi c\u00f2n tang t\u1ea3ng s\u00e1ng, t\u00f4i \u0111\u00e3 ph\u1ea3i th\u1ee9c d\u1eady l\u00e0m vi\u1ec7c. Nai l\u01b0ng g\u1ed3ng g\u00e1nh trong nhi\u1ec1u n\u0103m nh\u01b0ng t\u00f4i v\u1eabn m\u00e3i co ro tr\u00ean chi\u1ebfc gh\u1ebf b\u00e0nh trong xe, c\u0169ng l\u00e0 c\u0103n nh\u00e0 di \u0111\u1ed9ng c\u1ee7a t\u00f4i v\u00e0 m\u1eb9.<\/p>\n

T\u00f4i \u0111\u00e3 ch\u1eb3ng c\u00f3 h\u00ecnh m\u1eabu th\u00e0nh c\u00f4ng hay th\u1ea7n t\u01b0\u1ee3ng n\u00e0o \u0111\u1ec3 l\u00e0m g\u01b0\u01a1ng c\u1ea3. L\u00fac \u0111\u00f3, b\u1ed1 t\u00f4i \u0111ang trong t\u00f9. B\u1ebf t\u1eafc, t\u00f4i h\u1ecfi ng\u01b0\u1eddi ch\u00fa ph\u01b0\u01a1ng xa chuy\u00ean mua b\u00e1n xe h\u01a1i v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi: \u201c\u0110i b\u00e1n h\u00e0ng \u0111i n\u1ebfu con mu\u1ed1n l\u00e0m gi\u00e0u\u201d.<\/p>\n

T\u00f4i kh\u00f4ng th\u00edch bu\u00f4n b\u00e1n xe n\u00ean quy\u1ebft \u0111\u1ecbnh d\u1ea5n th\u00e2n v\u00e0o t\u00e0i ch\u00ednh. Tuy nhi\u00ean, t\u00f4i l\u1ea1i ch\u1eb3ng c\u00f3 t\u1ea5m b\u1eb1ng \u0111\u1ea1i h\u1ecdc n\u00e0o l\u1eadn l\u01b0ng c\u1ea3. T\u00fam l\u1ea5y quy\u1ec3n ni\u00ean gi\u00e1m \u0111i\u1ec7n tho\u1ea1i, t\u00f4i g\u1ecdi v\u00e0 xin \u0111\u01b0\u1ee3c g\u1eb7p m\u1eb7t Mike Stainback, \u00f4ng ch\u1ee7 m\u1ed9t doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m trong v\u00f9ng.<\/p>\n

T\u00f4i n\u00f3i r\u1eb1ng h\u1eb3n \u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi th\u00e0nh c\u00f4ng l\u1eafm khi c\u00f3 th\u1ec3 \u201cbao\u201d nguy\u00ean m\u1ed9t trang qu\u1ea3ng c\u00e1o tr\u00ean cu\u1ed1n ni\u00ean gi\u00e1m n\u00e0y v\u00e0 t\u00f4i s\u1ebd s\u1eb5n s\u00e0ng l\u00e0m vi\u1ec7c kh\u00f4ng l\u01b0\u01a1ng cho \u00f4ng n\u1ebfu \u00f4ng ch\u1ecbu d\u1ea1y t\u00f4i t\u1ea5t th\u1ea3y nh\u1eefng \u0111i\u1ec1u m\u00e0 \u00f4ng bi\u1ebft. Mike Stainback \u0111\u00e1p: \u201cNh\u00f3c, t\u00f4i \u0111\u00e3 t\u00ecm ng\u01b0\u1eddi nh\u01b0 c\u1eadu su\u1ed1t 20 n\u0103m r\u1ed3i\u201d.<\/p>\n\n\n\n
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Stainback \u0111\u00e3 ch\u1ec9 cho t\u00f4i \u201ccold call” (g\u1ecdi \u0111i\u1ec7n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i) v\u00e0 b\u00e1n h\u00e0ng l\u00e0 nh\u01b0 th\u1ebf n\u00e0o. B\u00ean c\u1ea1nh \u0111\u00f3, t\u00f4i c\u0169ng c\u1ed1 g\u1eafng t\u00edch l\u0169y ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng th\u00f4ng qua s\u00e1ch v\u1edf, c\u00e1c kh\u00f3a hu\u1ea5n luy\u1ec7n v\u00e0 h\u1ed9i th\u1ea3o. Trong qu\u00e1 tr\u00ecnh \u201cd\u00f9i m\u00e0i kinh s\u1eed”, t\u00f4i t\u00ecnh c\u1edd ph\u00e1t hi\u1ec7n ra m\u1ed9t ph\u01b0\u01a1ng \u00e1n ti\u1ebfp th\u1ecb kh\u00e1 m\u1edbi m\u1ebb v\u00e0o th\u1eddi \u0111\u00f3 nh\u01b0ng l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn b\u00e2y gi\u1edd: Google Adwords.<\/p>\n

Ch\u1eb3ng m\u1ea5y ch\u1ed1c, t\u00f4i b\u1eaft \u0111\u1ea7u m\u1edf c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c kha kh\u00e1 leads (\u0111\u1ea7u m\u1ed1i kinh doanh). B\u00ecnh qu\u00e2n, c\u1ee9 m\u1ed7i 200 USD b\u1ecf ra t\u00f4i mang v\u1ec1 cho kh\u00e1ch h\u00e0ng kho\u1ea3ng 1.500 USD, v\u00e0 t\u00f4i \u201cb\u1ecf t\u00fai” 20% m\u1ed7i phi v\u1ee5.<\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u00e3 l\u00e0m Stainback ch\u00fa \u00fd. \u00d4ng \u0111\u00e3 gi\u1edbi thi\u1ec7u t\u00f4i l\u00e0m vi\u1ec7c cho tr\u01b0\u1edfng chi nh\u00e1nh c\u1ee7a C\u00f4ng ty GE Capital trong khu v\u1ef1c. T\u1ea1i GE Capital, t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng nh\u1eefng k\u1ef9 n\u0103ng m\u00ecnh c\u00f3 \u0111\u1ec3 \u0111\u1ea1t doanh s\u1ed1 b\u00e1n h\u00e0ng g\u1ea5p 15 l\u1ea7n nh\u00e2n vi\u00ean t\u1ed1t nh\u1ea5t t\u1ea1i \u0111\u00f3.<\/p>\n

Tr\u1ea3i nghi\u1ec7m c\u00f9ng Mike Stainback \u0111\u00e3 cho t\u00f4i bi\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi th\u1ea7y, m\u1ed9t ng\u01b0\u1eddi c\u1ed1 v\u1ea5n v\u00e0 vi\u1ec7c t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 l\u00e0 nh\u01b0 th\u1ebf n\u00e0o. Nh\u1eefng kinh nghi\u1ec7m \u1ea5y, \u0111\u1ebfn gi\u1edd v\u1eabn l\u00e0 nguy\u00ean t\u1eafc v\u00e0ng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a t\u00f4i.
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\n3. C\u00f3 k\u1ebf ho\u1ea1ch \u0111\u00fang \u0111\u1eafn<\/strong> – Kevin Harrington, nh\u00e0 ph\u00e1t minh c\u1ee7a infomercial (qu\u1ea3ng c\u00e1o t\u1ef1 gi\u1edbi thi\u1ec7u qua TV), ng\u01b0\u1eddi \u0111i ti\u00ean phong tr\u00e0o l\u01b0u \u201cAs Seen on TV” v\u00e0 l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a Shark Tank v\u1edbi gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n l\u00ean \u0111\u1ebfn 450 tri\u1ec7u USD<\/p>\n\n\n\n
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Nh\u1eefng n\u0103m \u0111\u1ea7u c\u1ee7a th\u1eadp ni\u00ean 90, doanh s\u1ed1 b\u00e1n ra c\u1ee7a c\u00f4ng ty t\u00f4i r\u1ea5t cao nh\u01b0ng chi ph\u00ed kho b\u00e3i h\u00e0ng h\u00f3a t\u1ea1i kho\u1ea3ng 20 n\u01b0\u1edbc khi\u1ebfn l\u00e3i r\u00f2ng thu v\u1ec1 kh\u00f4ng nhi\u1ec1u. R\u1ed3i, Chi\u1ebfn tranh v\u00f9ng V\u1ecbnh l\u1ea7n th\u1ee9 nh\u1ea5t di\u1ec5n ra.<\/p>\n

\u1ea2nh h\u01b0\u1edfng b\u1edfi cu\u1ed9c chi\u1ebfn, kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u d\u1eebng h\u1eb3n vi\u1ec7c mua h\u00e0ng th\u00f4ng qua qu\u1ea3ng c\u00e1o TV v\u00e0 d\u0129 nhi\u00ean, doanh s\u1ed1 b\u00e1n ra c\u1ee7a ch\u00fang t\u00f4i t\u1ee5t 30-40% ch\u1ec9 trong v\u00e0i tu\u1ea7n ng\u1eafn ng\u1ee7i. L\u00fac \u1ea5y, ch\u00fang t\u00f4i c\u1ee9 \u0111inh ninh r\u1eb1ng hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y s\u1ebd mau ch\u00f3ng tr\u00f4i qua. Nh\u01b0ng kh\u00f4ng, n\u00f3 k\u00e9o d\u00e0i \u0111\u1ebfn h\u00e0ng th\u00e1ng tr\u1eddi.<\/p>\n

C\u1ea3 c\u00f4ng ty, tr\u00ean d\u01b0\u1edbi \u0111\u1ec1u chao \u0111\u1ea3o khi ph\u1ea3i h\u1ee9ng ch\u1ecbu c\u00fa \u0111\u00e1nh nh\u01b0 tr\u1eddi gi\u00e1ng n\u00e0y. L\u1ee3i nhu\u1eadn b\u1eb1ng kh\u00f4ng, t\u0103ng tr\u01b0\u1edfng \u0111\u00ecnh tr\u1ec7 v\u00e0 c\u1ee9 m\u1ed7i tu\u1ea7n tr\u00f4i qua, ch\u00fang t\u00f4i l\u1ea1i c\u00e0ng r\u01a1i v\u00e0o h\u1ed1 s\u00e2u tuy\u1ec7t v\u1ecdng v\u00ec ngu\u1ed3n qu\u1ef9 d\u1ef1 tr\u1eef kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 kh\u1ecfa l\u1ea5p t\u1ed5n th\u1ea5t.<\/p>\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ch\u01b0a bao gi\u1edd m\u1ed9t k\u1ebf ho\u1ea1ch \u1ee9ng ph\u00f3 l\u1ea1i b\u1ee9c thi\u1ebft nh\u01b0 l\u00fac \u0111\u00f3. Th\u1ebf n\u00ean, ch\u00fang t\u00f4i \u0111\u00e3 l\u1eadp ra m\u1ed9t \u0111\u1ed9i g\u1ed3m c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n lu\u1eadt c\u0169ng nh\u01b0 t\u00e0i ch\u00ednh \u0111\u1ebfn t\u1eeb ch\u00e2u \u00c2u, M\u1ef9 Latin v\u00e0 Hoa K\u1ef3. Bi\u1ebft tr\u01b0\u1edbc \u0111\u01b0\u1ee3c cu\u1ed9c chi\u1ebfn s\u1ebd \u0111\u1ebfn h\u1ed3i k\u1ebft, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f9ng nhau th\u1ea3o lu\u1eadn v\u00e0 so\u1ea1n m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch k\u00e9o d\u00e0i 60 ng\u00e0y \u0111\u1ec3 b\u00f9 l\u1ed7, m\u1edf r\u1ed9ng \u0111i\u1ec1u kho\u1ea3n v\u1edbi nh\u00e0 cung c\u1ea5p c\u0169ng nh\u01b0 thu h\u00fat \u0111\u1ea7u t\u01b0.<\/p>\n

Ph\u01b0\u01a1ng ch\u00e2m c\u1ee7a c\u00f4ng ty khi \u0111\u00f3 l\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch mau ch\u00f3ng v\u1edbi tinh th\u1ea7n m\u1ea1nh m\u1ebd v\u00e0 c\u1ea5p thi\u1ebft, h\u1ec7t nh\u01b0 khi b\u1eaft tay x\u00e2y d\u1ef1ng doanh nghi\u1ec7p. Thay v\u00ec ng\u1ed3i y\u00ean \u0111\u1ee3i \u201ctr\u1eddi quang m\u00e2y t\u1ea1nh\u201d, ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh c\u00f9ng nhau v\u01b0\u1ee3t qua \u201ct\u00e2m b\u00e3o\u201d m\u1ed9t c\u00e1ch quy\u1ebft li\u1ec7t.<\/p>\n

Cu\u1ed1i c\u00f9ng, nh\u1edd b\u00e0n b\u1ea1c v\u00e0 c\u00f3 ph\u01b0\u01a1ng \u00e1n \u0111\u00fang \u0111\u1eafn, c\u00f4ng ty ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c v\u01b0\u1ee3t qua c\u01a1n s\u00f3ng gi\u00f3.
\n
\n4. Kh\u00f4ng l\u00f9i b\u01b0\u1edbc<\/strong> – Com Mirza, CEO c\u1ee7a Mirza Holdings, ph\u00e1 s\u1ea3n 8 c\u00f4ng ty li\u00ean ti\u1ebfp v\u00e0 hi\u1ec7n l\u00e0m ch\u1ee7 doanh nghi\u1ec7p h\u01a1n 600 nh\u00e2n vi\u00ean v\u1edbi doanh thu 9 con s\u1ed1<\/p>\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nh\u1edb l\u1ea1i khi \u1ea5y, t\u00f4i \u0111ang m\u1ea5p m\u00e9 tr\u00ean b\u1edd v\u1ef1c c\u1ee7a th\u1ea5t b\u1ea1i \u00ea ch\u1ec1 v\u00e0 c\u00f3 nguy c\u01a1 m\u1ea5t tr\u1eafng t\u1ea5t th\u1ea3y. T\u00f4i c\u1ea7n ph\u1ea3i k\u00eau g\u1ecdi \u0111\u01b0\u1ee3c h\u01a1n 1 tri\u1ec7u USD ti\u1ec1n v\u1ed1n trong 60 ng\u00e0y.<\/p>\n

Su\u1ed1t 58 ng\u00e0y, t\u00f4i \u0111\u00e3 g\u1eb7p m\u1eb7t m\u1ecdi nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 v\u00e0 th\u1ea3y \u0111\u1ec1u nh\u1eadn l\u1ea5y c\u00e1i l\u1eafc \u0111\u1ea7u c\u00f9ng l\u1eddi t\u1eeb ch\u1ed1i th\u1eb3ng th\u1eebng t\u1eeb h\u1ecd. Sau khi \u201c\u0111\u00e1 \u0111\u00edt” t\u00f4i ra kh\u1ecfi cu\u1ed9c h\u1eb9n, ng\u01b0\u1eddi ta \u0111\u00e3 b\u0129u m\u00f4i v\u00e0 g\u1ecdi t\u00f4i l\u00e0 \u201cth\u1eb1ng th\u1ea5t b\u1ea1i”. T\u00f4i \u0111\u00e3 ho\u00e0n to\u00e0n suy s\u1ee5p.<\/p>\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Th\u1ebf nh\u01b0ng, \u0111i\u1ec1u k\u1ef3 di\u1ec7u c\u1ee7a cu\u1ed9c s\u1ed1ng n\u00e0y n\u1eb1m \u1edf ch\u1ed7 c\u00f3 m\u1ed9t con \u0111\u01b0\u1eddng s\u1ebd m\u1edf ra cho b\u1ea1n ngay trong th\u1eddi kh\u1eafc b\u1ea1n th\u1ea5y b\u1ebf t\u1eafc nh\u1ea5t. Ng\u00e0y ti\u1ebfp theo, t\u00f4i ti\u1ebfp t\u1ee5c n\u00e0i xin nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1eeba g\u1eb7p h\u00f4m tr\u01b0\u1edbc v\u00e0 d\u0129 nhi\u00ean, v\u1eabn b\u1ecb n\u00e9m ra kh\u1ecfi v\u0103n ph\u00f2ng.<\/p>\n

T\u01b0\u1edfng ch\u1eebng m\u1ecdi th\u1ee9 \u0111\u00e3 k\u1ebft th\u00fac, t\u00f4i l\u1ea5y h\u1ebft can \u0111\u1ea3m v\u00e0 nh\u1ee7 th\u1ea7m s\u1ebd chi\u1ebfn \u0111\u1ea5u v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00ecnh c\u00f3, ph\u1ea3i t\u00ecm cho ra gi\u1ea3i ph\u00e1p. T\u00f4i \u0111\u00e1nh li\u1ec1u g\u00f5 c\u1eeda v\u0103n ph\u00f2ng c\u00f4ng ty s\u00e1t b\u00ean, v\u00e0 v\u1eadn may \u0111\u00e3 m\u1ec9m c\u01b0\u1eddi. T\u00f4i c\u00f3 \u0111\u01b0\u1ee3c 1,5 tri\u1ec7u USD \u0111\u1ec3 th\u00e0nh l\u1eadp c\u00f4ng ty c\u1ee7a m\u00ecnh v\u00e0 hi\u1ec7n n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u00e0ng tri\u1ec7u USD.<\/p>\n

5. \u0110\u1eebng h\u1ed1t ho\u1ea3ng. H\u00e3y \u1ee9ng bi\u1ebfn, linh ho\u1ea1t v\u00e0 kh\u00f4n ngoan<\/strong> – Craig Handley, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a ListenTrust<\/p>\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

V\u00e0o th\u00e1ng 2\/2016, m\u1ed9t kh\u00e1ch h\u00e0ng quan tr\u1ecdng c\u1ee7a c\u00f4ng ty \u0111\u00e3 kh\u01b0\u1edbc t\u1eeb chi tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n l\u1edbn v\u00e0 \u0111\u1ea9y ch\u00fang t\u00f4i v\u00e0o t\u00ecnh hu\u1ed1ng v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n. L\u1ea7n \u0111\u1ea7u ti\u00ean trong v\u00f2ng m\u1ed9t th\u1eadp k\u1ef7 qua, to\u00e0n b\u1ed9 ban qu\u1ea3n l\u00fd c\u00f4ng ty kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 \u0111\u1ed3ng l\u01b0\u01a1ng n\u00e0o.<\/p>\n

Trong b\u1ed1i c\u1ea3nh s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a c\u00f4ng ty nh\u01b0 \u201cch\u1ec9 m\u00e0nh treo chu\u00f4ng\u201d, CFO v\u00e0 COO c\u1ee7a t\u00f4i \u0111\u00e3 d\u1ef1 tr\u00f9 cho c\u1ea3 k\u1ebf ho\u1ea1ch ph\u00e1 s\u1ea3n: \u201c\u0111\u00f3ng b\u0103ng\u201d m\u1ecdi th\u1ee9, c\u1eaft gi\u1ea3m m\u1ecdi ph\u1ea7n v\u00e0 l\u00e0m \u201cb\u1ed1c h\u01a1i” 500.000 USD h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng. Sau khi vay 350.000 USD v\u1edbi l\u00e3i su\u1ea5t 14%, ch\u00fang t\u00f4i s\u1ed1ng s\u00f3t \u0111\u01b0\u1ee3c v\u00e0i tu\u1ea7n nh\u01b0ng \u0111\u00e3 m\u1eafc n\u1ee3 \u0111\u1ebfn 850.000 USD.<\/p>\n

Nghi\u00ean c\u1ee9u k\u1ef9, ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n m\u1ed9t ph\u00f2ng ban \u0111\u00e3 t\u00ednh to\u00e1n sai l\u1ec7ch, d\u1eabn \u0111\u1ebfn m\u1ea5t 7.000 USD\/ tu\u1ea7n. D\u00f9 h\u1ee3p \u0111\u1ed3ng cho ph\u00e9p, ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng n\u00e2ng gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m m\u00e0 thay v\u00e0o \u0111\u00f3, ch\u00fa tr\u1ecdng n\u00e2ng cao hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/p>\n

\u0110\u1ed3ng th\u1eddi, c\u00f4ng ty c\u0169ng v\u1ea1ch ra m\u1ed9t l\u1ed9 tr\u00ecnh s\u1ea3n ph\u1ea9m t\u00edch c\u1ef1c cho c\u00e1c kh\u00e1ch h\u00e0ng m\u00e0 v\u1eabn gi\u1eef nguy\u00ean m\u1ee9c gi\u00e1 \u0111\u1ec3 k\u00edch th\u00edch l\u01b0\u1ee3ng b\u00e1n ra. Nh\u1edd \u0111\u00f3, ch\u00fang t\u00f4i t\u1eeb m\u1ea5t ti\u1ec1n chuy\u1ec3n sang thu v\u1ec1 20.000 USD\/tu\u1ea7n.<\/p>\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Sau \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u1ea9y m\u1ea1nh vi\u1ec7c chi tr\u1ea3 cho nh\u00f3m b\u00e1n h\u00e0ng, th\u01b0\u1edfng nhi\u1ec1u h\u01a1n cho c\u00e1c nh\u00e2n vi\u00ean gi\u1ecfi m\u1ed9t ch\u00fat. B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng kh\u00f4ng tr\u1ea3 ti\u1ec1n c\u0169ng \u0111\u1ec3 l\u1ea1i h\u01a1n 100 \u0111\u1ea1i l\u00fd sau khi \u201cl\u1eb7n m\u1ea5t t\u0103m”.<\/p>\n

Ch\u00fang t\u00f4i \u0111\u00e3 \u1ee9ng bi\u1ebfn, ti\u1ebfn h\u00e0nh \u0111\u00e0o t\u1ea1o nh\u1eefng \u0111\u1ea1i l\u00fd n\u00e0y \u0111\u1ec3 b\u00e1n h\u00e0ng cho ng\u01b0\u1eddi n\u00f3i ti\u1ebfng Anh, trong khi k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u ch\u1ec9 nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch T\u00e2y Ban Nha. Nh\u1eefng \u0111\u1ea1i l\u00fd n\u00e0y ch\u1eb3ng m\u1ea5y ch\u1ed1c \u0111\u00e3 \u0111em v\u1ec1 cho c\u00f4ng ty 150.000 USD doanh thu h\u00e0ng tu\u1ea7n.<\/p>\n

\u0110\u1ebfn cu\u1ed1i n\u0103m, c\u00f4ng ty t\u1eeb thi\u1ebfu 850.000 USD ti\u1ec1n vay \u0111\u00e3 tr\u1ea3 h\u1ebft n\u1ee3, thu v\u1ec1 h\u01a1n 400.000 USD ti\u1ec1n l\u1eddi m\u1ed9t tu\u1ea7n v\u00e0 duy tr\u00ec m\u1ee9c l\u1ee3i nhu\u1eadn kh\u00e1 \u1ed5n \u0111\u1ecbnh.<\/p>\n

Kh\u1ee7ng ho\u1ea3ng t\u01b0\u1edfng ch\u1eebng c\u01b0\u1edbp \u0111i t\u1eeb ch\u00fang t\u00f4i nhi\u1ec1u th\u1ee9 l\u1ea1i m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i kinh doanh h\u01a1n cho c\u00f4ng ty nh\u1edd s\u1ef1 b\u00ecnh t\u0129nh v\u00e0 linh ho\u1ea1t c\u0169ng nh\u01b0 \u1ee9ng bi\u1ebfn kh\u00f4n ngoan c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

L\u00ca DUY (theo Entrepreneur)<\/div>\n","protected":false},"excerpt":{"rendered":"

Tony Robbins – t\u00e1c gi\u1ea3, di\u1ec5n gi\u1ea3 ki\u00eam, nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi – lu\u00f4n nh\u1ea5n m\u1ea1nh m\u1ed9t \u0111i\u1ec1u: B\u01b0\u1edbc nh\u1ea3y v\u1ecdt phi th\u01b0\u1eddng l\u00fac n\u00e0o c\u0169ng ch\u1ec9 \u0111\u1ebfn sau c\u01a1n t\u1ee5t d\u1ed1c kh\u00f4ng phanh. Tr\u00ean th\u1ef1c t\u1ebf, r\u1ea5t nhi\u1ec1u doanh nh\u00e2n tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng ngo\u00e0i s\u1ee9c …<\/p>\n","protected":false},"author":4,"featured_media":6406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-6405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nDoanh nh\u00e2n v\u00e0 b\u00ed quy\u1ebft v\u01b0\u1ee3t qua \u201cc\u01a1n b\u0129 c\u1ef1c\u201d - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/doanh-nhan-va-bi-quyet-vuot-qua-con-bi-cuc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doanh nh\u00e2n v\u00e0 b\u00ed quy\u1ebft v\u01b0\u1ee3t qua \u201cc\u01a1n b\u0129 c\u1ef1c\u201d - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Tony Robbins – t\u00e1c gi\u1ea3, di\u1ec5n gi\u1ea3 ki\u00eam, nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi – lu\u00f4n nh\u1ea5n m\u1ea1nh m\u1ed9t \u0111i\u1ec1u: B\u01b0\u1edbc nh\u1ea3y v\u1ecdt phi th\u01b0\u1eddng l\u00fac n\u00e0o c\u0169ng ch\u1ec9 \u0111\u1ebfn sau c\u01a1n t\u1ee5t d\u1ed1c kh\u00f4ng phanh. 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