{"id":6708,"date":"2017-06-15T15:49:29","date_gmt":"2017-06-15T08:49:29","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=6708"},"modified":"2017-06-20T11:30:04","modified_gmt":"2017-06-20T04:30:04","slug":"ceo-7-eleven-viet-nam-xoi-goi-cuon-trung-vit-lon-nam-trong-chien-luoc-kinh-doanh-tao-su-khac-biet-cua-chung-toi","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/ceo-7-eleven-viet-nam-xoi-goi-cuon-trung-vit-lon-nam-trong-chien-luoc-kinh-doanh-tao-su-khac-biet-cua-chung-toi\/","title":{"rendered":"CEO 7-Eleven Vi\u1ec7t Nam: X\u00f4i, g\u1ecfi cu\u1ed1n, tr\u1ee9ng v\u1ecbt l\u1ed9n… n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a ch\u00fang t\u00f4i"},"content":{"rendered":"

“Ch\u00fang t\u00f4i ch\u1ecdn \u0111\u1ed3 \u0103n nhanh l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i Vi\u1ec7t Nam v\u00ec ch\u00fang t\u00f4i c\u1ea3m nh\u1eadn th\u1ea5y \u0111\u1ed3 \u0103n nhanh \u0111ang c\u00f3 nhu c\u1ea7u cao t\u1ea1i Vi\u1ec7t Nam”, \u00f4ng V\u0169 Thanh T\u00fa, CEO 7-Eleven t\u1ea1i Vi\u1ec7t Nam chia s\u1ebb.<\/strong><\/p>\n

H\u00f4m nay (15-6), chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i 7-Eleven ch\u00ednh th\u1ee9c khai tr\u01b0\u01a1ng c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam. Nh\u00e0 b\u00e1n l\u1ebb n\u00e0y t\u1eebng b\u00e0y t\u1ecf tham v\u1ecdng mu\u1ed1n t\u1ea5n c\u00f4ng th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam khi tuy\u00ean b\u1ed1 s\u1ebd m\u1edf kho\u1ea3ng 1.000 c\u1eeda h\u00e0ng trong 10 n\u0103m t\u1edbi.<\/p>\n

7-Eleven n\u1ed5i ti\u1ebfng l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i th\u00e0nh c\u00f4ng nh\u1ea5t trong l\u1ecbch s\u1eed th\u1ebf gi\u1edbi v\u00e0 \u0111\u01b0\u1ee3c xem l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng \u201c\u0111\u00e1ng s\u1ee3\u201d nh\u1ea5t th\u1ebf gi\u1edbi khi c\u1ee9 hai gi\u1edd tr\u00f4i qua l\u1ea1i c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng m\u1ecdc l\u00ean.<\/p>\n

* Ch\u00e0o \u00f4ng, c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a 7-Eleven t\u1ea1i Vi\u1ec7t Nam so v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c ra sao? C\u00f3 kh\u00e1c bi\u1ec7t nhi\u1ec1u kh\u00f4ng?<\/strong><\/i><\/p>\n

– 7-Eleven c\u00f3 62.000 c\u1eeda h\u00e0ng t\u1ea1i 19 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi. C\u1eeda h\u00e0ng \u1edf m\u1ed7i n\u01b0\u1edbc c\u00f3 \u0111\u1eb7c tr\u01b0ng ri\u00eang v\u00e0 mang t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a t\u1ea1i m\u1ed7i qu\u1ed1c gia. V\u00ed d\u1ee5 nh\u01b0 \u1edf Vi\u1ec7t Nam, ch\u00fang t\u00f4i ph\u1ee5c v\u1ee5 c\u00e1c m\u00f3n \u0103n r\u1ea5t \u0111\u1eb7c tr\u01b0ng cho ng\u01b0\u1eddi Vi\u1ec7t, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e0 ph\u00ea s\u1eefa \u0111\u00e1, b\u00e1nh m\u00ec hay tr\u1ee9ng v\u1ecbt l\u1ed9n\u2026<\/p>\n

– Trong m\u1ed9t ph\u00e1t bi\u1ec3u g\u1ea7n \u0111\u00e2y c\u1ee7a l\u00e3nh \u0111\u1ea1o Family Mart, v\u1ecb n\u00e0y n\u00f3i r\u1eb1ng sau 8 n\u0103m v\u00e0o Vi\u1ec7t Nam th\u00ec h\u1ecd v\u1eabn ch\u01b0a c\u00f3 l\u1eddi. K\u1ebf ho\u1ea1ch c\u1ee7a 7-Eleven nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/i><\/p>\n

– Ch\u00fang t\u00f4i hi\u1ec3u l\u00e0 r\u1ea5t kh\u00f3 kh\u0103n nh\u01b0ng ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng theo chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n \u0111\u1ec3 \u0111\u1ea7u t\u01b0. Ch\u00fang t\u00f4i c\u0169ng x\u00e2y d\u1ef1ng nh\u1eefng \u0111\u1ed1i t\u00e1c l\u00e2u d\u00e0i ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 trong ng\u1eafn h\u1ea1n. Ch\u00fang t\u00f4i l\u00e0 c\u00f4ng ty \u0111\u00e3 c\u00f3 90 n\u0103m tu\u1ed5i \u0111\u1eddi v\u00e0 ch\u00fang t\u00f4i mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng c\u00f2n tr\u1ebb \u1edf Vi\u1ec7t Nam.<\/p>\n

– T\u00f4i th\u1ea5y c\u1eeda h\u00e0ng c\u1ee7a \u00f4ng r\u1ea5t nhi\u1ec1u \u0111\u1ed3 \u0103n nhanh. T\u1ea1i sao \u00f4ng l\u1ea1i ch\u1ecdn m\u1eb7t h\u00e0ng n\u00e0y v\u00e0 \u0111\u00e2u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a \u00f4ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam?<\/strong><\/i><\/p>\n

– Ch\u00fang t\u00f4i ch\u1ecdn \u0111\u1ed3 \u0103n nhanh \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. Ch\u00fang t\u00f4i ch\u1ecdn \u0111\u1ed3 \u0103n nhanh l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i Vi\u1ec7t Nam v\u00ec ch\u00fang t\u00f4i c\u1ea3m nh\u1eadn th\u1ea5y \u0111\u1ed3 \u0103n nhanh \u0111ang c\u00f3 nhu c\u1ea7u cao t\u1ea1i Vi\u1ec7t Nam. D\u00e2n s\u1ed1 tr\u1ebb v\u00e0 Vi\u1ec7t Nam l\u00e0 n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang c\u00f3 nhu c\u1ea7u t\u00ecm \u0111\u1ed3 \u0103n nhanh, ngon v\u00e0 an to\u00e0n t\u1ea1i Vi\u1ec7t Nam. T\u00f4i ngh\u0129 \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ch\u00fang t\u00f4i t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. Tuy nhi\u00ean, kh\u00e1c bi\u1ec7t kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/p>\n

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– Nh\u01b0 \u00f4ng bi\u1ebft \u0111\u00f3, t\u1ea1i Vi\u1ec7t Nam c\u00f3 r\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i. V\u1eady \u0111\u00e2u l\u00e0 \u0111i\u1ec3m nh\u1ea5n c\u1ee7a 7-Eleven t\u1ea1i \u0111\u00e2y?<\/strong><\/i><\/p>\n

– Th\u1ee9 nh\u1ea5t l\u00e0 \u0111\u1ed3 \u0103n nhanh nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i \u1edf tr\u00ean. \u0110\u00f3 l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 ch\u00fang t\u00f4i t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t. B\u00ean c\u1ea1nh \u0111\u00f3, ch\u00fang t\u00f4i r\u1ea5t t\u1eadp trung v\u00e0o vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. N\u1ebfu nh\u01b0 b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 ch\u00fang t\u00f4i th\u00ec s\u1ebd th\u1ea5y ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o. Ch\u00fang t\u00f4i \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u1ec3 h\u1ecd th\u1ea5y t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd l\u00e0m l\u00e0 \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

– V\u1eady \u00f4ng c\u00f3 g\u1eb7p ph\u1ea3i kh\u00f3 kh\u0103n g\u00ec khi b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam?<\/strong><\/i><\/p>\n

– T\u00f4i ngh\u0129 r\u1eb1ng m\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n nh\u1ea5t c\u1ee7a b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam l\u00e0 t\u00ecm \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng. L\u00e0 m\u1ed9t nh\u00e2n v\u1eadt m\u1edbi, ch\u00fang t\u00f4i c\u0169ng th\u1ea5y r\u1ea5t kh\u00f3 \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ecba \u0111i\u1ec3m \u01b0ng \u00fd. Ch\u00fang t\u00f4i mu\u1ed1n t\u00ecm \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ee7 r\u1ed9ng, \u0111\u1ee7 \u0111\u00f4ng d\u00e2n c\u01b0, c\u00f3 n\u01a1i \u0111\u1ec3 \u0111\u1ed3 \u0103n v\u00e0 kh\u00f4ng gian cho th\u1ef1c kh\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tho\u1ea3i m\u00e1i nh\u1ea5t.<\/p>\n

Th\u1ee9 hai l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng nh\u1ea5t. Ch\u00fang t\u00f4i ph\u1ea3i t\u00ecm c\u00e1ch \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng nh\u1ea5t, n\u00f3i chuy\u1ec7n v\u00e0 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd.<\/p>\n

– \u00d4ng \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/i><\/p>\n

– Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam r\u1ea5t ti\u1ec1m n\u0103ng v\u1edbi d\u00e2n s\u1ed1 tr\u1ebb, n\u0103ng \u0111\u1ed9ng v\u00e0 thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00e2n ng\u00e0y c\u00e0ng t\u0103ng.<\/p>\n

– C\u1ea3m \u01a1n \u00f4ng v\u1ec1 nh\u1eefng chia s\u1ebb n\u00e0y!<\/i><\/strong><\/p>\n

Th\u1ebf Tr\u1ea7n<\/strong><\/p>\n

Theo Tr\u00ed Th\u1ee9c Tr\u1ebb<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

“Ch\u00fang t\u00f4i ch\u1ecdn \u0111\u1ed3 \u0103n nhanh l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i Vi\u1ec7t Nam v\u00ec ch\u00fang t\u00f4i c\u1ea3m nh\u1eadn th\u1ea5y \u0111\u1ed3 \u0103n nhanh \u0111ang c\u00f3 nhu c\u1ea7u cao t\u1ea1i Vi\u1ec7t Nam”, \u00f4ng V\u0169 Thanh T\u00fa, CEO 7-Eleven t\u1ea1i Vi\u1ec7t Nam chia s\u1ebb. H\u00f4m nay (15-6), chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i 7-Eleven …<\/p>\n","protected":false},"author":4,"featured_media":6709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,52,63],"tags":[],"class_list":["post-6708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-thi-truong-ban-le","category-y-tuong-ban-le"],"yoast_head":"\nCEO 7-Eleven Vi\u1ec7t Nam: X\u00f4i, g\u1ecfi cu\u1ed1n, tr\u1ee9ng v\u1ecbt l\u1ed9n... n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a ch\u00fang t\u00f4i - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/ceo-7-eleven-viet-nam-xoi-goi-cuon-trung-vit-lon-nam-trong-chien-luoc-kinh-doanh-tao-su-khac-biet-cua-chung-toi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEO 7-Eleven Vi\u1ec7t Nam: X\u00f4i, g\u1ecfi cu\u1ed1n, tr\u1ee9ng v\u1ecbt l\u1ed9n... n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a ch\u00fang t\u00f4i - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"“Ch\u00fang t\u00f4i ch\u1ecdn \u0111\u1ed3 \u0103n nhanh l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i Vi\u1ec7t Nam v\u00ec ch\u00fang t\u00f4i c\u1ea3m nh\u1eadn th\u1ea5y \u0111\u1ed3 \u0103n nhanh \u0111ang c\u00f3 nhu c\u1ea7u cao t\u1ea1i Vi\u1ec7t Nam”, \u00f4ng V\u0169 Thanh T\u00fa, CEO 7-Eleven t\u1ea1i Vi\u1ec7t Nam chia s\u1ebb. 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