{"id":6772,"date":"2017-06-15T17:03:23","date_gmt":"2017-06-15T10:03:23","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=6772"},"modified":"2017-06-20T10:56:25","modified_gmt":"2017-06-20T03:56:25","slug":"kinh-doanh-quan-ao-thoi-trang-bi-quyet-de-buon-may-ban-dat","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/kinh-doanh-quan-ao-thoi-trang-bi-quyet-de-buon-may-ban-dat\/","title":{"rendered":"Kinh doanh qu\u1ea7n \u00e1o th\u1eddi trang: B\u00ed quy\u1ebft \u0111\u1ec3 ‘bu\u00f4n may b\u00e1n \u0111\u1eaft’"},"content":{"rendered":"

Kinh doanh qu\u1ea7n \u00e1o th\u1eddi trang ng\u00e0y c\u00e0ng l\u1edbn v\u00e0 tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t \u0111\u1ea7y h\u1ee9a h\u1eb9n cho nh\u1eefng ai mu\u1ed1n kinh doanh b\u00e1n l\u1ebb. Nh\u01b0ng th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb qu\u1ea7n \u00e1o h\u00e0ng th\u1eddi trang c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh nh\u1ea5t hi\u1ec7n nay. V\u1eady ch\u1ee7 c\u1eeda h\u00e0ng th\u1eddi trang c\u1ea7n l\u00e0m nh\u1eefng g\u00ec \u0111\u1ec3 c\u1eeda h\u00e0ng m\u00ecnh kinh doanh c\u00f3 l\u00e3i?<\/strong><\/p>\n

Ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m<\/strong><\/p>\n

Khi ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 m\u1edf c\u1eeda h\u00e0ng, b\u1ea1n s\u1ebd ph\u1ea3i c\u00e2n nh\u1eafc m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 nh\u01b0: \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3 c\u00f3 \u0111\u00f4ng d\u00e2n c\u01b0 kh\u00f4ng, kinh t\u1ebf c\u00f3 t\u1ed1t kh\u00f4ng v\u00e0 c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng.<\/p>\n

V\u1edbi h\u1ea7u h\u1ebft c\u00e1c c\u1eeda h\u00e0ng \u0111i thu\u00ea \u0111\u1ecba \u0111i\u1ec3m, ti\u1ec1n thu\u00ea th\u01b0\u1eddng c\u0103n c\u1ee9 tr\u00ean di\u1ec7n t\u00edch v\u00e0 tr\u1ea3 theo th\u00e1ng. M\u1ed9t s\u1ed1 ch\u1ee7 nh\u00e0 t\u00ednh gi\u00e1 thu\u00ea t\u1ed1i thi\u1ec3u c\u1ed9ng v\u1edbi ph\u1ea7n tr\u0103m doanh thu b\u00e1n h\u00e0ng h\u00e0ng th\u00e1ng c\u1ee7a ng\u01b0\u1eddi thu\u00ea – cao h\u01a1n m\u1ee9c \u0111\u00e3 \u1ea5n \u0111\u1ecbnh tr\u01b0\u1edbc.<\/p>\n

Ngo\u00e0i ti\u1ec1n thu\u00ea nh\u00e0 v\u00e0 ph\u1ea7n tr\u0103m doanh thu, nhi\u1ec1u ng\u01b0\u1eddi \u0111i thu\u00ea c\u1eeda h\u00e0ng \u1edf m\u1ed9t trung t\u00e2m mua s\u1eafm c\u00f2n ph\u1ea3i tr\u1ea3 th\u00eam m\u1ed9t lo\u1ea1i ph\u00ed g\u1ecdi l\u00e0 ph\u00ed ph\u1ee5 tr\u1ed9i. Ph\u00ed n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh theo di\u1ec7n t\u00edch ho\u1eb7c theo ph\u1ea7n tr\u0103m doanh thu v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0o qu\u1ea3ng c\u00e1o cho khu mua s\u1eafm c\u0169ng nh\u01b0 duy tu c\u00e1c c\u01a1 s\u1edf v\u1eadt ch\u1ea5t xung quanh c\u1eeda h\u00e0ng nh\u01b0 ch\u1ed7 \u0111\u1ec3 xe, v\u1ec9a h\u00e8, \u0111\u01b0\u1eddng \u0111i, khu v\u1ef1c ngh\u1ec9 ch\u00e2n, s\u00e2n hi\u00ean, ph\u00f2ng v\u1ec7 sinh.<\/p>\n

V\u00ec th\u1ebf, tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m thu\u00ea, h\u00e3y th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc sau:<\/p>\n

1. Xem tr\u01b0\u1edbc v\u00e0i \u0111\u1ecba \u0111i\u1ec3m r\u1ed3i m\u1edbi ch\u1ecdn<\/p>\n

2. T\u00ecm hi\u1ec3u xem \u0111\u1ecba \u0111i\u1ec3m c\u00f3 r\u01a1i v\u00e0o di\u1ec7n quy ho\u1ea1ch hay ph\u1ea3i tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh n\u00e0o kh\u00f4ng<\/p>\n

3. T\u00ednh to\u00e1n nhu c\u1ea7u \u0111\u1ec3 xe<\/p>\n

4. C\u00e2n nh\u1eafc xem \u0111\u1ecba \u0111i\u1ec3m c\u00f3 x\u1ee9ng v\u1edbi ti\u1ec1n thu\u00ea kh\u00f4ng<\/p>\n

5. T\u00ecm ra \u0111i\u1ec3m h\u1ea5p d\u1eabn c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m thu\u00ea<\/p>\n

6. X\u00e1c \u0111\u1ecbnh xem n\u1ebfu thu\u00ea \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3 th\u00ec c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n kh\u00f4ng<\/p>\n

7. T\u00ednh xem c\u1eeda h\u00e0ng b\u1ea1n s\u1ebd c\u1ea7n bao nhi\u00eau di\u1ec7n t\u00edch<\/p>\n

Thu\u00ea nh\u00e2n vi\u00ean<\/strong><\/p>\n

S\u1ed1 nh\u00e2n vi\u00ean m\u00e0 b\u1ea1n ph\u1ea3i thu\u00ea s\u1ebd dao \u0111\u1ed9ng theo gi\u1edd m\u1edf c\u1eeda v\u00e0 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u01b0ng nguy\u00ean t\u1eafc ph\u1ed5 bi\u1ebfn l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng kho\u1ea3ng 100 m2 s\u1ebd c\u1ea7n 1 nh\u00e2n vi\u00ean to\u00e0n th\u1eddi gian v\u00e0 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n th\u1eddi gian.<\/p>\n

Khi b\u1ea1n tuy\u1ec3n nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u ph\u1ea3i l\u00e0 kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng v\u00e0 t\u00ednh c\u00e1ch. Tho\u1ea3 m\u00e3n hai ti\u00eau ch\u00ed n\u00e0y th\u00ec b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 hy v\u1ecdng \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh v\u00e0 ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd bi\u1ebft chi\u1ec1u kh\u00e1ch, bi\u1ebft t\u01b0 v\u1ea5n kh\u00e1ch mua h\u00e0ng v\u00e0 bi\u1ebft x\u1eed l\u00fd m\u1ecdi t\u00ecnh hu\u1ed1ng. B\u1ea1n c\u0169ng s\u1ebd mu\u1ed1n nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh nghi\u00eam t\u00fac, th\u1eadt th\u00e0 \u0111\u1ec3 c\u00f3 th\u1ec3 tin t\u01b0\u1edfng giao cho h\u1ecd tr\u1ecdng tr\u00e1ch thu ti\u1ec1n v\u00e0 ghi s\u1ed5 s\u00e1ch.<\/p>\n

Robert L., m\u1ed9t doanh nh\u00e2n trong l\u0129nh v\u1ef1c th\u1eddi trang kh\u1eb3ng \u0111\u1ecbnh: “Ki\u1ec3u g\u00ec th\u00ec b\u1ea1n c\u0169ng ph\u1ea3i c\u00f3 ti\u00eau ch\u00ed tuy\u1ec3n ng\u01b0\u1eddi c\u1ee5 th\u1ec3 b\u1edfi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng, n\u00f3 gi\u00fap t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa b\u1ea1n v\u00e0 c\u00e1c si\u00eau th\u1ecb”.<\/p>\n

Kh\u00f4ng \u0111\u1ec3 h\u00e0ng t\u1ed3n kho<\/p>\n

<\/div>\n

Kh\u00f4ng ph\u1ea3i c\u1ee9 c\u00f3 v\u1ed1n l\u00e0 c\u00f3 th\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3, quan tr\u1ecdng ph\u1ea3i bi\u1ebft s\u1eed d\u1ee5ng \u0111\u1ed3ng v\u1ed1n sao cho \u0111\u00fang \u0111\u1eafn, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi kinh doanh qu\u1ea7n \u00e1o. Y\u1ebfu t\u1ed1 quan tr\u1ecdng trong kinh doanh qu\u1ea7n \u00e1o l\u00e0 tr\u00e1nh \u0111\u1ec3 h\u00e0ng t\u1ed3n, b\u1edfi l\u1ebd h\u00e0ng s\u1ebd c\u0169 v\u00e0 l\u1ed7i m\u1ed1t. Khi \u0111\u00f3, s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3n nh\u1eadn. Ti\u1ec1n \u0111\u1ea7u t\u01b0 s\u1ebd \u0111\u1ecdng l\u1ea1i, kh\u00f4ng th\u1ec3 xoay v\u00f2ng nhanh.<\/p>\n

Mu\u1ed1n d\u00f2ng ti\u1ec1n xoay v\u00f2ng t\u1ed1t, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng quan t\u00e2m v\u00e0 h\u01b0\u1edfng \u1ee9ng th\u00ec h\u00e0ng t\u1ea1i shop ph\u1ea3i lu\u00f4n c\u00f3 m\u1eabu m\u1edbi, \u0111\u1eb9p v\u00e0 thay \u0111\u1ed5i theo m\u00f9a. Khi \u0111i l\u1ea5y h\u00e0ng, ch\u1ee7 c\u1eeda h\u00e0ng n\u00ean l\u1ea5y v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf \u0111\u1ec3 th\u0103m d\u00f2 th\u1ecb hi\u1ebfu th\u1ea9m m\u1ef9 c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f3 nh\u01b0 v\u1eady, ng\u01b0\u1eddi b\u00e1n v\u1eeba xoay \u0111\u01b0\u1ee3c v\u1ed1n, l\u1ee3i nhu\u1eadn \u0111em l\u1ea1i cao, t\u1ea1o t\u00e2m l\u00fd quay tr\u1edf l\u1ea1i \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n\n
\"qu\u1ea7n<\/a><\/td>\n<\/tr>\n
Khi kinh doanh c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o b\u1ea1n n\u00ean ch\u00fa \u00fd t\u1edbi \u0111\u1ed1i th\u1ee7 xung quanh.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Gi\u00e1 c\u1ea3 h\u1ee3p l\u00ed<\/strong><\/p>\n

Th\u00f4ng th\u01b0\u1eddng \u0111\u1ed1i v\u1edbi nh\u1eefng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng b\u00ecnh d\u00e2n, khi kinh doanh c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o b\u1ea1n n\u00ean ch\u00fa \u00fd t\u1edbi \u0111\u1ed1i th\u1ee7 xung quanh. D\u00f9 h\u00e0ng h\u00f3a c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1eb9p \u0111\u1ebfn m\u1ea5y nh\u01b0ng b\u00e1n gi\u00e1 qu\u00e1 cao kh\u00e1ch h\u00e0ng c\u0169ng ch\u1ec9 gh\u00e9 th\u0103m \u0111\u1ec3 chi\u00eam ng\u01b0\u1ee1ng ch\u1ee9 kh\u00f4ng mua. Do v\u1eady, c\u00f3 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, kh\u00f4ng qu\u00e1 ch\u00eanh l\u1ec7ch v\u1edbi \u0111\u1ed1i th\u1ee7 l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 c\u1ea1nh tranh t\u1ed1t.<\/p>\n

Lu\u00f4n t\u01b0\u01a1i c\u01b0\u1eddi v\u1edbi kh\u00e1ch<\/strong><\/p>\n

H\u00e3y lu\u00f4n t\u01b0\u01a1i c\u01b0\u1eddi v\u00e0 c\u1ea3m \u01a1n ngay c\u1ea3 khi kh\u00e1ch ch\u1ec9 \u201cng\u1eafm ch\u1ee9 kh\u00f4ng mua\u201d. Tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng v\u1ed3 v\u1eadp, n\u00e0i \u00e9p h\u1ecd mua s\u1ea3n ph\u1ea9m. B\u1edfi, n\u1ebfu h\u00e0nh x\u1eed th\u00f4 l\u1ed7 s\u1ebd l\u00e0m kh\u00e1ch h\u00e0ng s\u1ee3 h\u00e3i v\u00e0 ch\u1eb3ng bao gi\u1edd gh\u00e9 l\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n. Nh\u01b0 v\u1eady, c\u1eeda h\u00e0ng kh\u00f4ng ch\u1ec9 m\u1ea5t kh\u00e1ch, doanh thu gi\u1ea3m m\u00e0 c\u00f2n mang ti\u1ebfng x\u1ea5u.<\/p>\n

\u01afu \u0111\u00e3i gi\u1ea3<\/strong><\/p>\n

Nhi\u1ec1u trung t\u00e2m, c\u1eeda h\u00e0ng \u0111\u01b0a ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng kh\u00e9o s\u1ebd g\u00e2y ph\u1ea3n c\u1ea3m v\u00e0 kh\u00e1ch s\u1ebd s\u1edbm khai tr\u1eeb c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n ra kh\u1ecfi danh s\u00e1ch gh\u00e9 th\u0103m.<\/p>\n

Chi\u00eau gi\u1ea3m gi\u00e1 t\u1edbi 50% c\u1ee7a nhi\u1ec1u c\u1eeda h\u00e0ng th\u1ef1c ch\u1ea5t l\u00e0 n\u00e2ng gi\u00e1 l\u00ean g\u1ea5p \u0111\u00f4i so v\u1edbi b\u00ecnh th\u01b0\u1eddng r\u1ed3i treo bi\u1ec3n gi\u1ea3m gi\u00e1. N\u1ebfu kh\u00e1ch h\u00e0ng quen v\u00e0 tinh \u00fd h\u1ecd d\u1ec5 d\u00e0ng nh\u1eadn ra \u00fd \u0111\u1ed3 c\u1ee7a c\u1eeda h\u00e0ng v\u00e0 khi \u1ea5y kh\u00e1ch h\u00e0ng s\u1ebd m\u1ea5t ni\u1ec1m tin v\u00e0 s\u1eb5n s\u00e0ng b\u1ecf l\u1ea1i s\u1ea3n ph\u1ea9m d\u00f9 \u0111\u00e3 m\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c ch\u1ecdn l\u1ef1a.<\/p>\n

Do v\u1eady, n\u00ean khuy\u1ebfn m\u00e3i v\u1edbi gi\u00e1 th\u1ef1c. \u0110\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m t\u1eb7ng k\u00e8m n\u00ean ch\u1ecdn nh\u1eefng s\u1ea3n ph\u1ea9m \u00fd ngh\u0129a c\u00f3 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng. Khi \u1ea5y, kh\u00f4ng ch\u1ec9 c\u00f3 kh\u00e1ch h\u00e0ng quen t\u1edbi qu\u00e1n m\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u1edbi c\u0169ng t\u00ecm \u0111\u1ebfn.<\/p>\n

(Theo \u0110SPL)<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kinh doanh qu\u1ea7n \u00e1o th\u1eddi trang ng\u00e0y c\u00e0ng l\u1edbn v\u00e0 tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t \u0111\u1ea7y h\u1ee9a h\u1eb9n cho nh\u1eefng ai mu\u1ed1n kinh doanh b\u00e1n l\u1ebb. Nh\u01b0ng th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb qu\u1ea7n \u00e1o h\u00e0ng th\u1eddi trang c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh nh\u1ea5t hi\u1ec7n nay. V\u1eady ch\u1ee7 c\u1eeda h\u00e0ng th\u1eddi trang c\u1ea7n l\u00e0m …<\/p>\n","protected":false},"author":4,"featured_media":6773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-6772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nKinh doanh qu\u1ea7n \u00e1o th\u1eddi trang: B\u00ed quy\u1ebft \u0111\u1ec3 'bu\u00f4n may b\u00e1n \u0111\u1eaft' - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/kinh-doanh-quan-ao-thoi-trang-bi-quyet-de-buon-may-ban-dat\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kinh doanh qu\u1ea7n \u00e1o th\u1eddi trang: B\u00ed quy\u1ebft \u0111\u1ec3 'bu\u00f4n may b\u00e1n \u0111\u1eaft' - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Kinh doanh qu\u1ea7n \u00e1o th\u1eddi trang ng\u00e0y c\u00e0ng l\u1edbn v\u00e0 tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t \u0111\u1ea7y h\u1ee9a h\u1eb9n cho nh\u1eefng ai mu\u1ed1n kinh doanh b\u00e1n l\u1ebb. 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