{"id":6805,"date":"2017-06-16T10:01:29","date_gmt":"2017-06-16T03:01:29","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=6805"},"modified":"2017-06-20T10:50:01","modified_gmt":"2017-06-20T03:50:01","slug":"bi-quyet-cai-thien-ke-hoach-kinh-doanh-de-thu-hut-khach-hang","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/bi-quyet-cai-thien-ke-hoach-kinh-doanh-de-thu-hut-khach-hang\/","title":{"rendered":"B\u00ed quy\u1ebft c\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

M\u1ed9t \u0111i\u1ec1u m\u00e0 g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111\u1ec1u c\u1ea7n l\u00e0 c\u00f3 nhi\u1ec1u doanh thu h\u01a1n \u2013 theo John Doerr, m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a Kleiner Perkins Caufield & Byers. T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u2013 t\u1eeb c\u00e1c doanh nh\u00e2n, nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ebfn c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u2013 \u0111\u1ec1u \u0111\u1ed3ng \u00fd v\u1edbi \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

V\u1eady vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh<\/strong> t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc t\u1eeb th\u00f3i quen h\u00e0ng ng\u00e0y v\u00e0 xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng. Trong khi b\u1ea1n \u0111ang b\u1eadn r\u1ed9n x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u00e3 thay \u0111\u1ed5i, d\u00f9 r\u1ea5t nh\u1eb9, ho\u1eb7c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u00e3 thay \u0111\u1ed5i. \u0110\u00f4i khi b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng thay \u0111\u1ed5i n\u00e0y b\u1eb1ng c\u00e1ch h\u1ecfi tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng, t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn hay tham gia h\u1ed9i th\u1ea3o ho\u1eb7c l\u1edbp h\u1ecdc t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 g\u00f3c \u0111\u1ed9 m\u1edbi.<\/p>\n

Sau \u0111\u00f3, m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch th\u00eam v\u00e0o nh\u1eefng s\u00e1ng ki\u1ebfn kinh doanh m\u1edbi v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 gi\u1eefa c\u00e1c c\u1ed9t m\u1ed1c c\u1ee7a b\u1ea1n. M\u1ed7i s\u00e1ng ki\u1ebfn n\u00ean li\u00ean quan \u0111\u1ebfn tr\u00e1ch c\u00e1c nhi\u1ec7m c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c giao ph\u00f3 cho nh\u1eefng ng\u01b0\u1eddi c\u1ee5 th\u1ec3, v\u1edbi ng\u00e0y b\u1eaft \u0111\u1ea7u, ng\u00e0y k\u1ebft th\u00fac v\u00e0 ng\u00e2n s\u00e1ch. C\u00e1c doanh nghi\u1ec7p non tr\u1ebb n\u00ean ngh\u0129 \u0111\u1ebfn nh\u1eefng \u0111i\u1ec3m n\u00e0y ngay t\u1eeb \u0111\u1ea7u, h\u00e3y \u0111\u1ea3m b\u1ea3o th\u00eam nh\u1eefng s\u00e1ng ki\u1ebfn n\u00e0y v\u00e0o k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n v\u1edbi gi\u1ea3i th\u00edch chi ti\u1ebft v\u1ec1 c\u00e1ch b\u1ea1n s\u1ebd theo d\u00f5i c\u00e1c m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n\"B\u00ed<\/a>\n

B\u00ed quy\u1ebft c\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng<\/em><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea1n d\u1eabn b\u1ea1n \u0111i \u0111\u00fang \u0111\u01b0\u1eddng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng \u2013 v\u00e0 hy v\u1ecdng c\u00f3 doanh s\u1ed1 b\u00e1n h\u00e0ng cao h\u01a1n.<\/p>\n

1. B\u00e1n nhi\u1ec1u h\u01a1n cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/h3>\n

N\u00f3i chung, \u0111\u00e2y l\u00e0 con \u0111\u01b0\u1eddng nhanh nh\u1ea5t \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh. V\u00ed d\u1ee5 t\u1ed1t nh\u1ea5t l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng m\u00e1y t\u00ednh \u0111\u00e3 li\u00ean l\u1ea1c v\u1edbi to\u00e0n b\u1ed9 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 nh\u1eafc nh\u1edf t\u1ea5t r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 g\u1ea7n nh\u01b0 \u0111\u00e3 qu\u00e1 h\u1ea1n \u0111\u1ec3 n\u00e2ng c\u1ea5p b\u1ed9 nh\u1edb, thi\u1ebft b\u1ecb m\u1ea1ng, m\u00e1y in, ph\u1ea7n m\u1ec1m v\u00e0 m\u00e1y t\u00ednh. C\u00f4ng ty n\u00e0y \u0111\u00e3 t\u1ea1o ra khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 gi\u1ea3i ph\u00f3ng m\u1ed9t s\u1ed1 h\u00e0ng t\u1ed3n kho c\u0169 trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t vi\u1ec7c nh\u01b0 th\u1ebf c\u00f3 th\u1ec3 h\u1eefu d\u1ee5ng v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? C\u00e2u chuy\u1ec7n c\u1eeda h\u00e0ng m\u00e1y t\u00ednh minh h\u1ecda c\u00e1ch th\u1ee9c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bi\u1ebft \u01a1n \u0111\u1ed1i v\u1edbi l\u1eddi nh\u1eafc nh\u1edf v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ec3 n\u00f3i c\u00f3 v\u1edbi vi\u1ec7c c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t. V\u1ec1 c\u01a1 b\u1ea3n, c\u00f3 3 ph\u1ea7n \u1edf \u0111\u00e2y: X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t s\u1ef1 ki\u1ec7n v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Khi b\u1ea1n \u0111\u01b0a ra \u0111i\u1ec1u g\u00ec \u0111\u00f3, h\u00e3y \u0111\u1eb7t n\u00f3 v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n quan tr\u1ecdng trong k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n. \u0110\u1eb7t ra ng\u00e0y b\u1eaft \u0111\u1ea7u, ng\u00e0y k\u1ebft th\u00fac v\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch, \u01b0\u1edbc t\u00ednh doanh thu t\u0103ng th\u00eam, nh\u1edb \u0111\u00f3 l\u1ea7n sau b\u1ea1n s\u1ebd bi\u1ebft li\u1ec7u b\u1ea1n c\u00f3 \u0111\u00e1nh gi\u00e1 qu\u00e1 th\u1ea5p ho\u1eb7c qu\u00e1 cao hay kh\u00f4ng.<\/p>\n\"B\u00ed<\/a>\n

B\u00ed quy\u1ebft c\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng<\/em><\/p>\n

2. Xem l\u1ea1i gi\u00e1 c\u1ea3<\/h3>\n

Gi\u00e1 c\u1ea3 l\u00e0 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 cao hay th\u1ea5p m\u00e0 l\u00e0 n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p d\u1ef1a v\u00e0o m\u1ee9c gi\u00e1 th\u1ea5p th\u1ea5y r\u00f5 \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi v\u00e0 t\u1ea1o ra doanh thu \u0111\u01a1n v\u1ecb cao h\u01a1n, trong khi nh\u1eefng doanh nghi\u1ec7p kh\u00e1c cung c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n v\u00e0 c\u1ea7n m\u1ee9c gi\u00e1 cao h\u01a1n \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p \u0111\u00f3. Nhi\u1ec1u doanh nghi\u1ec7p b\u00e1n gi\u00e1 r\u1ea5t th\u1ea5p so v\u1edbi nhi\u1ec1u gi\u00e1 r\u1ea5t cao. M\u1ed9t v\u1ea5n \u0111\u1ec1 v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p th\u01b0\u1eddng xuy\u00ean l\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng v\u00ec h\u1ecd cho r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng t\u1ed1t do m\u1ee9c gi\u00e1 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi n\u00f3.<\/p>\n

N\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1eeda \u0111\u1ed5i gi\u00e1 c\u1ea3, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n ph\u1ea3n \u00e1nh \u0111i\u1ec1u \u0111\u00f3 trong d\u1ef1 b\u00e1o doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 trong c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. \u0110\u1ed3ng b\u1ed9 h\u00f3a nh\u1eefng g\u00ec b\u1ea1n \u0111ang n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng g\u00ec m\u1ee9c gi\u00e1 c\u1ee7a b\u1ea1n n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng. V\u00e0 sau \u0111\u00f3, quan tr\u1ecdng nh\u1ea5t l\u00e0 h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n cung c\u1ea5p gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n h\u1ee9a h\u1eb9n. \u0110\u01b0a \u0111i\u1ec1u \u0111\u00f3 v\u00e0o k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t nhi\u1ec7m v\u1ee5 trong c\u00e1c s\u1ef1 ki\u1ec7n quan tr\u1ecdng.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t \u0111i\u1ec1u m\u00e0 g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111\u1ec1u c\u1ea7n l\u00e0 c\u00f3 nhi\u1ec1u doanh thu h\u01a1n \u2013 theo John Doerr, m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a Kleiner Perkins Caufield & Byers. T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u2013 t\u1eeb c\u00e1c doanh nh\u00e2n, nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ebfn c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u2013 \u0111\u1ec1u \u0111\u1ed3ng …<\/p>\n","protected":false},"author":4,"featured_media":6806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-6805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nB\u00ed quy\u1ebft c\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/bi-quyet-cai-thien-ke-hoach-kinh-doanh-de-thu-hut-khach-hang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00ed quy\u1ebft c\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t \u0111i\u1ec1u m\u00e0 g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111\u1ec1u c\u1ea7n l\u00e0 c\u00f3 nhi\u1ec1u doanh thu h\u01a1n \u2013 theo John Doerr, m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a Kleiner Perkins Caufield & Byers. 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