{"id":7084,"date":"2017-06-19T11:40:22","date_gmt":"2017-06-19T04:40:22","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=7084"},"modified":"2017-06-20T09:59:26","modified_gmt":"2017-06-20T02:59:26","slug":"thi-truong-ngach-diem-chung-dang-ngac-nhien-trong-cach-kinh-doanh-thong-minh-cua-starbucks-va-netflix","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/thi-truong-ngach-diem-chung-dang-ngac-nhien-trong-cach-kinh-doanh-thong-minh-cua-starbucks-va-netflix\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch &#8211; \u0110i\u1ec3m chung \u0111\u00e1ng ng\u1ea1c nhi\u00ean trong c\u00e1ch kinh doanh th\u00f4ng minh c\u1ee7a Starbucks v\u00e0 Netflix"},"content":{"rendered":"<p class=\"sapo\" data-field=\"sapo\"><strong>Trong khi Amazon \u0111ang c\u00f3 g\u1eafng \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 nhu c\u1ea7u v\u1edbi d\u1ecbch v\u1ee5 \u201cth\u01b0\u1ee3ng h\u1ea1ng\u201d c\u1ee7a m\u00ecnh th\u00ec Netflix ch\u1ec9 h\u01b0\u1edbng t\u1edbi cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 duy nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u1ef1c k\u00ec \u0111am m\u00ea, ph\u1ea7n l\u1edbn gi\u1ed1ng v\u1edbi c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a Starbucks c\u1ef1c k\u00ec \u0111am m\u00ea th\u1ee9c u\u1ed1ng v\u00e0 \u0111\u1ecba \u0111i\u1ec3m y\u00eau th\u00edch c\u1ee7a h\u1ecd.<\/strong><\/p>\n<p>Khi ai \u0111\u00f3 n\u00f3i v\u1ec1 Netflix, b\u1ea1n c\u00f3 th\u1ec3 nghe n\u00f3 \u0111\u01b0\u1ee3c so s\u00e1nh v\u1edbi Amazon, Hulu hay c\u00f4ng ty truy\u1ec1n h\u00ecnh c\u00e1p n\u00e0o \u0111\u00f3. Tuy nhi\u00ean, s\u1ebd l\u00e0 m\u1ed9t s\u1ef1 ng\u1ea1c nhi\u00ean l\u1edbn khi nghe Netflix v\u00e0 Starbucks xu\u1ea5t hi\u1ec7n trong c\u00f9ng m\u1ed9t c\u00e2u n\u00f3i (D\u0129 nhi\u00ean l\u00e0 tr\u1eeb c\u00e2u: \u201cT\u00f4i \u0111ang xem Netflix trong qu\u00e1n c\u00e0 ph\u00ea Starbucks\u201d).<\/p>\n<p>Hai doanh nghi\u1ec7p n\u00e0y d\u01b0\u1eddng nh\u01b0 kh\u00f4ng th\u1ec3 c\u00f3 \u00edt \u0111i\u1ec3m chung h\u01a1n. M\u1ed9t ng\u01b0\u1eddi th\u00ec \u201cg\u00e2y nghi\u1ec7n\u201d b\u1eb1ng c\u00e0 ph\u00ea ngon, trong khi ng\u01b0\u1eddi kia th\u00ec cung c\u1ea5p nh\u1eefng b\u1ed9 phim tuy\u1ec7t h\u1ea3o. Tuy nhi\u00ean, c\u1ea3 Netflix v\u00e0 Starbucks \u0111\u1ec1u c\u00f3 m\u1ed9t s\u1ef1 t\u1eadp trung gi\u1ed1ng nhau v\u00e0o kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Trong khi Amazon \u0111ang c\u00f3 g\u1eafng \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 nhu c\u1ea7u v\u1edbi d\u1ecbch v\u1ee5 \u201cth\u01b0\u1ee3ng h\u1ea1ng\u201d c\u1ee7a m\u00ecnh th\u00ec Netflix ch\u1ec9 h\u01b0\u1edbng t\u1edbi cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 duy nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u1ef1c k\u00ec \u0111am m\u00ea, ph\u1ea7n l\u1edbn gi\u1ed1ng v\u1edbi c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a Starbucks c\u1ef1c k\u00ec \u0111am m\u00ea th\u1ee9c u\u1ed1ng v\u00e0 \u0111\u1ecba \u0111i\u1ec3m y\u00eau th\u00edch c\u1ee7a h\u1ecd.<\/p>\n<p>T\u1ea1i m\u1ed9t h\u1ed9i ngh\u1ecb d\u00e0nh cho gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng ngh\u1ec7 \u1edf San Francisco, khi \u0111\u01b0\u1ee3c h\u1ecfi li\u1ec7u Netflix c\u00f3 s\u1ebd b\u01b0\u1edbc v\u00e0o l\u0129nh v\u1ef1c t\u01b0\u1eddng thu\u1eadt tr\u1ef1c ti\u1ebfp c\u00e1c m\u00f4n th\u1ec3 thao kh\u00f4ng, CEO Reed Hastings \u0111\u00e3 n\u00f3i nh\u01b0 sau:<\/p>\n<p>\u201cCh\u00fang t\u00f4i kh\u00f4ng c\u1ed1 g\u1eafng \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 c\u00e1c nhu c\u1ea7u. Nh\u1eefng g\u00ec ch\u00fang t\u00f4i c\u00f3 th\u1ec3 l\u00e0m l\u00e0 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u201ck\u1ebft n\u1ed1i \u0111\u1ea7y c\u1ea3m x\u00fac\u201d, nh\u01b0 HBO hay Starbucks. V\u00ec th\u1ebf h\u00e3y ngh\u0129 v\u1ec1 n\u00f3 nh\u01b0 vi\u1ec7c Amazon \u0111ang c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh Wal-Mart. Ch\u00fang t\u00f4i \u0111ang c\u1ed1 g\u1eafng \u0111\u1ec3 tr\u1edf th\u00e0nh Starbucks. V\u00ec th\u1ebf, ch\u00fang t\u00f4i \u0111ang h\u1ebft s\u1ee9c t\u1eadp trung v\u00e0o m\u1ed9t \u0111i\u1ec1u m\u00e0 m\u1ecdi ng\u01b0\u1eddi r\u1ea5t \u0111am m\u00ea\u201d.<\/p>\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><\/p>\n<p>C\u1ea3 Netflix l\u1eabn Starbucks \u0111\u1ec1u \u0111ang r\u1ea5t n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n<p>Starbucks l\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u00e1n c\u00e0 ph\u00ea, v\u1edbi c\u00e1c th\u1ee9c u\u1ed1ng espresso v\u00e0 frappuccino \u0111\u1eb7c tr\u01b0ng. Hi\u1ec7n \u0111\u00e2y c\u0169ng l\u00e0 c\u00f4ng ty \u1ee9ng d\u1ee5ng t\u1ed1t c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u00fap cho vi\u1ec7c \u0111\u1eb7t th\u1ee9c u\u1ed1ng nhanh h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. H\u1ecd c\u0169ng t\u1ef1 ph\u00e2n bi\u1ec7t m\u00ecnh v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 l\u1edbn b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng d\u1ec5 ch\u1ecbu \u0111\u1ec3 ng\u1ed3i v\u00e0 th\u01b0\u1edfng th\u1ee9c c\u00e0 ph\u00ea \u2013 m\u1ed9t \u201cn\u01a1i th\u1ee9 ba\u201d, nh\u01b0 l\u1eddi c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp Howard Schultz.<\/p>\n<p>T\u01b0\u01a1ng t\u1ef1, khi Hastings \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 th\u1ec3 thao, \u00f4ng l\u01b0u \u00fd r\u1eb1ng Netflix kh\u00f4ng th\u1ec3 l\u00e0m b\u1ea5t k\u00ec \u0111i\u1ec1u g\u00ec \u0111\u1ec3 t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb v\u00e0o nh\u1eefng g\u00ec \u0111\u00e3 c\u00f3 s\u1eb5n th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c. Hi\u1ec7n Netflix t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb cho tr\u1ea3i nghi\u1ec7m xem phim v\u00e0 truy\u1ec1n h\u00ecnh b\u1eb1ng c\u00e1ch cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem li\u00ean t\u1ee5c nhi\u1ec1u t\u1eadp c\u1ee7a m\u1ed9t x\u00ea-ri phim. C\u00e1c thu\u00ea bao kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c thanh to\u00e1n cho video theo y\u00eau c\u1ea7u v\u00ec m\u1ecdi th\u1ee9 \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o t\u1ed5ng s\u1ed1 ti\u1ec1n thu\u00ea bao m\u1ed7i th\u00e1ng.<\/p>\n<p>\u0110\u00e1ng ch\u00fa \u00fd l\u00e0 Amazon m\u1edbi k\u00fd m\u1ed9t th\u1ecfa thu\u1eadn truy\u1ec1n 10 tr\u1eadn b\u00f3ng \u0111\u00e1 v\u00e0o t\u1ed1i th\u1ee9 N\u0103m trong m\u00f9a n\u00e0y, \u0111\u1ed9c quy\u1ec1n d\u00e0nh cho c\u00e1c kh\u00e1ch h\u00e0ng thu\u00ea bao cao c\u1ea5p Prime. D\u1eabu v\u1eady, Amazon kh\u00f4ng c\u1ed1 g\u1eafng t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho n\u1ed9i dung v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 m\u00e0 \u0111ang c\u1ed1 g\u1eafng t\u00edch h\u1ee3p nh\u1eefng ph\u1ea7n t\u1ed1t nh\u1ea5t c\u1ee7a m\u1ecdi th\u1ee9 v\u00e0o d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Netflix kh\u00f4ng th\u1ec3 hi v\u1ecdng c\u1ea1nh tranh v\u1edbi \u0111i\u1ec1u \u0111\u00f3 \u2013 h\u1ecd kh\u00f4ng c\u00f3 ti\u1ec1n. Tuy v\u1eady, h\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m cho tr\u1ea3i nghi\u1ec7m theo y\u00eau c\u1ea7u c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n Amazon v\u00e0 nh\u1eefng c\u00f4ng ty kh\u00e1c \u2013 gi\u1ed1ng nh\u01b0 Starbucks t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m u\u1ed1ng c\u00e0 ph\u00ea c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 m\u00e0 th\u01b0\u1eddng t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o c\u00e0 ph\u00ea v\u00e0 b\u00e1nh ng\u1ecdt.<\/p>\n<p><strong>Netflix v\u00e0 Starbucks l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u201cng\u00e1ch\u201d v\u1edbi s\u1ee9c h\u1ea5p d\u1eabn l\u1edbn<\/strong><\/p>\n<p>Nghe c\u00f3 v\u1ebb m\u00e2u thu\u1eabn, nh\u01b0ng th\u1eadt s\u1ef1 Netflix v\u00e0 Starbucks hi\u1ec7n l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u201cng\u00e1ch\u201d v\u1edbi s\u1ee9c h\u00fat kh\u1ed5ng l\u1ed3. H\u1ecd ph\u1ee5c v\u1ee5 nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f3 m\u1ed9t d\u1ecbch v\u1ee5 th\u01b0\u1ee3ng h\u1ea1ng. H\u1ecd c\u00f3 quy m\u00f4 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t m\u1ee9c gi\u00e1 r\u1ea5t ph\u1ea3i ch\u0103ng cho c\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u1ee3ng h\u1ea1ng c\u1ee7a m\u00ecnh.<\/p>\n<p>iPhone c\u1ee7a Apple s\u1ebd l\u00e0 m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m \u201cng\u00e1ch\u201d v\u1edbi s\u1ee9c h\u00fat kh\u1ed5ng l\u1ed3. \u0110\u00f3 l\u00e0 m\u1ed9t m\u00f3n h\u00e0ng xa x\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n nhi\u1ec1u so v\u1edbi th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng l\u1ea1i b\u00e1n \u0111\u01b0\u1ee3c t\u1edbi h\u01a1n 200 tri\u1ec7u chi\u1ebfc m\u1ed7i n\u0103m.<\/p>\n<p>B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec m\u00ecnh l\u00e0m t\u1ed1t nh\u1ea5t thay v\u00ec \u0111i v\u00e0o nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 m\u00ecnh kh\u00f4ng c\u00f3 th\u1ebf m\u1ea1nh, Netflix c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ea7u trong cu\u1ed9c c\u1ea1nh tranh v\u00e0 ti\u1ebfp t\u1ee5c c\u00f3 th\u00eam s\u1ed1 l\u01b0\u1ee3ng thu\u00ea bao m\u1edbi. Ngay khi Netflix b\u1eaft \u0111\u1ea7u l\u00e0m nh\u1eefng \u0111i\u1ec1u b\u00ean ngo\u00e0i n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd, th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 l\u00fac nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00ean lo l\u1eafng v\u1ec1 s\u1ee9c c\u1ea1nh tranh c\u1ee7a Netflix.<\/p>\n<p class=\"author\" style=\"text-align: right;\"><strong>Thanh H\u1ea3i<\/strong><\/p>\n<p class=\"source\" style=\"text-align: right;\" data-field=\"source\"><strong>Theo Tr\u00ed th\u1ee9c tr\u1ebb\/Business Insider<\/strong><\/p>\n<p class=\"news-by-symbol\"><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong khi Amazon \u0111ang c\u00f3 g\u1eafng \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 nhu c\u1ea7u v\u1edbi d\u1ecbch v\u1ee5 \u201cth\u01b0\u1ee3ng h\u1ea1ng\u201d c\u1ee7a m\u00ecnh th\u00ec Netflix ch\u1ec9 h\u01b0\u1edbng t\u1edbi cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 duy nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u1ef1c k\u00ec \u0111am m\u00ea, ph\u1ea7n l\u1edbn gi\u1ed1ng v\u1edbi c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a Starbucks c\u1ef1c k\u00ec \u0111am m\u00ea th\u1ee9c  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":7086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64,52],"tags":[],"class_list":["post-7084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le","category-thi-truong-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch - \u0110i\u1ec3m chung \u0111\u00e1ng ng\u1ea1c nhi\u00ean trong c\u00e1ch kinh doanh th\u00f4ng minh c\u1ee7a Starbucks v\u00e0 Netflix - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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