{"id":7163,"date":"2017-06-19T14:57:20","date_gmt":"2017-06-19T07:57:20","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=7163"},"modified":"2017-06-19T17:20:10","modified_gmt":"2017-06-19T10:20:10","slug":"lam-cua-hang-nho-di-ung-dung-cong-nghe-thuc-te-ao-day-co-phai-la-tuong-lai-cua-ikea","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/lam-cua-hang-nho-di-ung-dung-cong-nghe-thuc-te-ao-day-co-phai-la-tuong-lai-cua-ikea\/","title":{"rendered":"L\u00e0m c\u1eeda h\u00e0ng nh\u1ecf \u0111i, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o: \u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a IKEA?"},"content":{"rendered":"

V\u01b0\u1ee3t qua nh\u1eefng khu\u00f4n kh\u1ed5, IKEA \u0111ang mu\u1ed1n thay \u0111\u1ed5i ph\u01b0\u01a1ng h\u01b0\u1edbng b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh thu\u1eadn theo s\u1ef1 thay \u0111\u1ed5i c\u1ee7a n\u1ec1n c\u00f4ng ngh\u1ec7 th\u1ebf gi\u1edbi.<\/strong><\/p>\n

\u0110\u1ed1i v\u1edbi nh\u00e0 b\u00e1n l\u1ebb Th\u1ee5y \u0110i\u1ec3n, h\u1ecd \u0111ang kh\u1edfi \u0111\u1ed9ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng m\u1edbi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng l\u1ea1i nhu c\u1ea7u kh\u00e1ch h\u00e0ng trong th\u1eddi bu\u1ed5i hi\u1ec7n t\u1ea1i.<\/p>\n

“Ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i v\u00e0 s\u1ef1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng v\u1eady. Mu\u1ed1n ti\u1ebfp t\u1ee5c kinh doanh th\u00ec ph\u1ea3i th\u00edch \u1ee9ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3”<\/i>, Michael Valdsgaard, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch vi\u1ec7c thay \u0111\u1ed5i h\u00ecnh th\u1ee9c kinh doanh k\u0129 thu\u1eadt s\u1ed1 t\u1ea1i IKEA cho bi\u1ebft.<\/p>\n

Kh\u1edfi \u0111i\u1ec3m c\u1ee7a nh\u1eefng suy ngh\u0129 \u0111\u00f3 xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c IKEA s\u1ebd cho ph\u00e9p \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u1ee7a m\u00ecnh rao b\u00e1n tr\u00ean c\u00e1c trang web th\u1ee9 ba. H\u01a1n th\u1ebf n\u1eefa, IKEA c\u0169ng \u0111ang b\u1ed5 sung th\u00eam nh\u1eefng \u00fd t\u01b0\u1edfng b\u00e1n h\u00e0ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 th\u00eam v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong giai \u0111o\u1ea1n kh\u00f3 kh\u0103n.<\/p>\n

T\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/strong><\/p>\n

IKEA v\u00e0 Apple \u0111ang l\u00ean k\u1ebf ho\u1ea1ch cho vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t \u1ee9ng d\u1ee5ng mua h\u00e0ng \u0111\u1eb7c bi\u1ec7t, v\u1edbi ch\u1ee9c n\u0103ng m\u00f4 ph\u1ecfng c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn v\u00e0o ch\u00ednh ng\u00f4i nh\u00e0 c\u1ee7a h\u1ecd tr\u01b0\u1edbc. M\u1ed9t ph\u01b0\u01a1ng \u00e1n m\u1edbi v\u00e0 ho\u00e0n to\u00e0n kh\u1ea3 thi v\u1edbi th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ebd gi\u00fap IKEA chinh ph\u1ee5c \u0111\u01b0\u1ee3c c\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng k\u0129 t\u00ednh nh\u1ea5t.<\/p>\n

D\u1ef1 ki\u1ebfn, \u1ee9ng d\u1ee5ng n\u00e0y s\u1ebd ra m\u1eaft phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean tr\u01b0\u1edbc d\u1ecbp Gi\u00e1ng sinh. Valdsgaard cho bi\u1ebft: “Kh\u1edfi \u0111\u1ea7u s\u1ebd c\u00f3 kho\u1ea3ng 500, 600 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c d\u1ef1ng 3D \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ‘th\u1eed’ v\u00e0o ng\u00f4i nh\u00e0 c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c tri\u1ec3n khai c\u00e1c b\u1ea3n d\u1ef1ng \u0111\u1ec3 gia t\u0103ng th\u00eam s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f3 m\u1eb7t trong \u1ee9ng d\u1ee5ng”.<\/i><\/p>\n

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Tr\u01b0\u1edbc \u0111\u00f3, t\u1eeb h\u1ed3i th\u00e1ng 2, IKEA \u0111\u00e3 \u00e1p d\u1ee5ng m\u1ed9t \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o c\u00f3 ch\u1ee9c n\u0103ng m\u00f4 ph\u1ecfng t\u01b0\u01a1ng t\u1ef1 \u1edf c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n

“\u0110\u1ea7u t\u01b0 cho m\u1ed9t gian b\u1ebfp theo \u00fd th\u00edch ti\u00eau t\u1ed1n chi ph\u00ed r\u1ea5t l\u1edbn. V\u00ec v\u1eady, nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng n\u00e0y t\u1ea1i c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p sau \u0111\u00f3 m\u00f4 ph\u1ecfng ch\u00fang v\u00e0o gian b\u1ebfp \u1edf nh\u00e0 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 thu\u1eadn theo \u00fd mu\u1ed1n”<\/i>, Anders Grafstrom, nh\u00e2n vi\u00ean gian h\u00e0ng b\u1ebfp c\u1ee7a Ikea cho bi\u1ebft c\u00e1c kh\u00e1ch h\u00e0ng t\u1ecf ra kh\u00e1 h\u00e0i l\u00f2ng sau khi \u0111\u01b0\u1ee3c “th\u1ef1c t\u1ebf” gian b\u1ebfp c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi \u0111\u1eb7t h\u00e0ng.<\/p>\n

H\u00ecnh th\u00e0nh c\u00e1c c\u1eeda h\u00e0ng mini<\/strong><\/p>\n

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C\u00e1c c\u1eeda h\u00e0ng IKEA c\u1ed5 \u0111i\u1ec3n th\u01b0\u1eddng r\u1ea5t “\u0111\u1ed3 s\u1ed9” v\u00ec v\u1eady hay ph\u1ea3i \u0111\u1eb7t \u1edf c\u00e1c v\u00f9ng ngo\u1ea1i \u00f4. Nh\u01b0ng k\u1ec3 t\u1eeb n\u0103m 2015, IKEA \u0111ang d\u1ea7n nh\u1eafm \u0111\u1ebfn c\u00e1c c\u1eeda nh\u1ecf h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 len l\u1ecfi v\u00e0o trung t\u00e2m th\u00e0nh ph\u1ed1.<\/p>\n

Hi\u1ec7n t\u1ea1i, IKEA \u0111\u00e3 c\u00f3 kho\u1ea3ng 44 c\u1eeda h\u00e0ng quy m\u00f4 nh\u1ecf h\u01a1n, ch\u1ec9 b\u1eb1ng 1\/10 c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, n\u1eb1m r\u1ea3i r\u00e1c \u1edf c\u00e1c qu\u1ed1c gia tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi nh\u01b0 V\u01b0\u01a1ng qu\u1ed1c Anh, Canada, Na Uy, \u00dd, Nh\u1eadt B\u1ea3n… Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn sau \u0111\u00f3 nh\u1eadn h\u00e0ng t\u1eeb c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh ch\u00f3ng.<\/p>\n

“Nhi\u1ec1u kh\u00e1ch h\u00e0ng g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1ec1 vi\u1ec7c \u1edf qu\u00e1 xa kho l\u01b0u tr\u1eef c\u1ee7a IKEA. Ch\u00fang t\u00f4i \u0111ang c\u1ed1 g\u1eafng ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i thi\u1ec7n \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n n\u1eefa”<\/i>, \u0111\u1ea1i di\u1ec7n m\u1ea3ng b\u00e1n h\u00e0ng c\u1ee7a IKEA cho bi\u1ebft.<\/p>\n

\u00dd t\u01b0\u1edfng c\u1eeda h\u00e0ng pop-up<\/strong><\/p>\n

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Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng IKEA v\u00e0 tr\u1ed5 t\u00e0i n\u1ea5u n\u01b0\u1edbng nh\u01b0 \u1edf nh\u00e0. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do IKEA \u0111\u00e3 th\u1eed nghi\u1ec7m h\u00e0ng ch\u1ee5c c\u1eeda h\u00e0ng pop-up \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ph\u00f2ng ng\u1ee7 hay nh\u00e0 b\u1ebfp c\u1ee7a m\u00ecnh.<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh “Dinner Club” t\u1eebng xu\u1ea5t hi\u1ec7n \u1edf c\u1eeda h\u00e0ng IKEA London h\u1ed3i n\u0103m ngo\u00e1i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 quan t\u00e2m. Kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi c\u1eeda h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00e1c v\u1eadt d\u1ee5ng c\u1ee7a c\u1eeda h\u00e0ng \u0111\u1ec3 n\u1ea5u b\u1eefa \u0103n cho ri\u00eang m\u00ecnh hay m\u1eddi b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n. Th\u1eadm ch\u00ed, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m c\u1ea3 gian ph\u00f2ng ng\u1ee7 v\u1edbi b\u1eefa s\u00e1ng \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 “t\u1eadn gi\u01b0\u1eddng”.<\/p>\n

Ho\u00e0ng Y\u1ebfn<\/strong><\/p>\n

Theo Tr\u00ed Th\u1ee9c Tr\u1ebb<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u01b0\u1ee3t qua nh\u1eefng khu\u00f4n kh\u1ed5, IKEA \u0111ang mu\u1ed1n thay \u0111\u1ed5i ph\u01b0\u01a1ng h\u01b0\u1edbng b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh thu\u1eadn theo s\u1ef1 thay \u0111\u1ed5i c\u1ee7a n\u1ec1n c\u00f4ng ngh\u1ec7 th\u1ebf gi\u1edbi. \u0110\u1ed1i v\u1edbi nh\u00e0 b\u00e1n l\u1ebb Th\u1ee5y \u0110i\u1ec3n, h\u1ecd \u0111ang kh\u1edfi \u0111\u1ed9ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng m\u1edbi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng l\u1ea1i nhu c\u1ea7u …<\/p>\n","protected":false},"author":4,"featured_media":7164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,63],"tags":[],"class_list":["post-7163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-y-tuong-ban-le"],"yoast_head":"\nL\u00e0m c\u1eeda h\u00e0ng nh\u1ecf \u0111i, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o: \u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a IKEA? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/lam-cua-hang-nho-di-ung-dung-cong-nghe-thuc-te-ao-day-co-phai-la-tuong-lai-cua-ikea\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00e0m c\u1eeda h\u00e0ng nh\u1ecf \u0111i, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o: \u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a IKEA? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"V\u01b0\u1ee3t qua nh\u1eefng khu\u00f4n kh\u1ed5, IKEA \u0111ang mu\u1ed1n thay \u0111\u1ed5i ph\u01b0\u01a1ng h\u01b0\u1edbng b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh thu\u1eadn theo s\u1ef1 thay \u0111\u1ed5i c\u1ee7a n\u1ec1n c\u00f4ng ngh\u1ec7 th\u1ebf gi\u1edbi. \u0110\u1ed1i v\u1edbi nh\u00e0 b\u00e1n l\u1ebb Th\u1ee5y \u0110i\u1ec3n, h\u1ecd \u0111ang kh\u1edfi \u0111\u1ed9ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng m\u1edbi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng l\u1ea1i nhu c\u1ea7u ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/lam-cua-hang-nho-di-ung-dung-cong-nghe-thuc-te-ao-day-co-phai-la-tuong-lai-cua-ikea\/\" \/>\n<meta property=\"og:site_name\" content=\"Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thitruongsi\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-19T07:57:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-19T10:20:10+00:00\" \/>\n<meta property=\"og:image\" 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