{"id":7336,"date":"2017-06-22T11:56:54","date_gmt":"2017-06-22T04:56:54","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=7336"},"modified":"2017-07-03T14:05:52","modified_gmt":"2017-07-03T07:05:52","slug":"5-bieu-chung-minh-apple-van-ba-chu-gioi","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/5-bieu-chung-minh-apple-van-ba-chu-gioi\/","title":{"rendered":"5 bi\u1ec3u \u0111\u1ed3 ch\u1ee9ng minh Apple v\u1eabn b\u00e1 ch\u1ee7 th\u1ebf gi\u1edbi"},"content":{"rendered":"

D\u00f9 Amazon v\u1eeba “ch\u01a1i tr\u1ed9i” khi chi 13,7 t\u1ef7 USD mua Whole Foods, ch\u1ee9ng minh tham v\u1ecdng kh\u00f4ng gi\u1edbi h\u1ea1n c\u1ee7a Jeff Bezos, g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn ch\u01b0a th\u1ec3 ch\u1ea1m t\u1edbi v\u1ecb tr\u00ed b\u00e1 ch\u1ee7 th\u1ebf gi\u1edbi c\u1ee7a Apple.<\/strong><\/p>\n

Truy\u1ec1n th\u00f4ng g\u1ea7n \u0111\u00e2y tr\u00e0n ng\u1eadp tin t\u1ee9c v\u1ec1 Amazon khi c\u00f4ng ty n\u00e0y tuy\u00ean b\u1ed1 s\u1ebd mua l\u1ea1i Whole Foods v\u1edbi gi\u00e1 13,7 t\u1ec9 USD. R\u00f5 r\u00e0ng, Amazon \u0111ang h\u01b0\u1edbng \u0111\u1ebfn v\u1ecb tr\u00ed th\u1ed1ng tr\u1ecb to\u00e0n c\u1ea7u. Tuy nhi\u00ean, \u1edf th\u00ec hi\u1ec7n t\u1ea1i, Apple v\u1eabn \u0111ang n\u1eafm gi\u1eef v\u1ecb tr\u00ed \u0111\u1ec9nh cao \u0111\u00f3. N\u00f3 v\u1eabn l\u00e0 c\u00f4ng ty c\u00f3 l\u1ee3i nhu\u1eadn cao nh\u1ea5t th\u1ebf gi\u1edbi (kho\u1ea3ng 45 t\u1ec9 USD so v\u1edbi v\u1ecb tr\u00ed th\u1ee9 2 l\u00e0 J.P. Morgan v\u00e0 th\u1ee9 3 l\u00e0 Berkshire Hathaway c\u00f9ng \u1edf m\u1ee9c kho\u1ea3ng 24 t\u1ec9 USD).<\/p>\n

N\u0103m bi\u1ec3u \u0111\u1ed3 c\u1ef1c k\u00ec th\u00fa v\u1ecb d\u01b0\u1edbi \u0111\u00e2y s\u1ebd ch\u1ee9ng minh cho b\u1ea1n th\u1ea5y v\u00ec sao Apple v\u1eabn gi\u1eef v\u1eefng \u0111\u01b0\u1ee3c ng\u00f4i v\u01b0\u01a1ng c\u1ee7a m\u00ecnh:<\/p>\n

1. iPhone l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t l\u1ecbch s\u1eed<\/p>\n

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Apple ra m\u1eaft iPhone v\u00e0o th\u00e1ng 6\/2007, kh\u1edfi \u0111\u1ea7u cu\u1ed9c c\u00e1ch m\u1ea1ng smartphone l\u00e0m thay \u0111\u1ed5i c\u00e1ch con ng\u01b0\u1eddi l\u00e0m vi\u1ec7c v\u00e0 giao ti\u1ebfp, \u0111\u1ed3ng th\u1eddi t\u00e1i \u0111\u1ecbnh h\u00ecnh m\u1ecdi ng\u00e0nh c\u00f4ng nghi\u1ec7p, t\u1eeb \u00e2m nh\u1ea1c \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n. 10 n\u0103m sau, iPhone tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t trong l\u1ecbch s\u1eed: k\u1ec3 t\u1eeb khi ra m\u1eaft, Apple \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c 1,3 t\u1ec9 chi\u1ebfc v\u1edbi doanh thu h\u01a1n 800 t\u1ec9 USD.<\/p>\n

2. iPhone l\u00e0m lu m\u1edd m\u1ecdi s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a Apple<\/p>\n

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iPhone chi\u1ebfm t\u1ef7 tr\u1ecdng \u0111\u00e1ng k\u1ec3 trong doanh thu Apple<\/p>\n

iPhone hi\u1ec7n chi\u1ebfm 2\/3 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a Apple, khi\u1ebfn c\u00f4ng ty n\u00e0y \u0111ang ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 khi\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u1ec1u tr\u1edf n\u00ean m\u1edd nh\u1ea1t. B\u1ea5t k\u1ef3 r\u1eafc r\u1ed1i n\u00e0o v\u1edbi iPhone c\u0169ng c\u00f3 th\u1ec3 h\u1ee7y di\u1ec7t Apple.<\/p>\n

Tuy nhi\u00ean, iPhone c\u0169ng gi\u00fap Apple s\u1edf h\u1eefu ng\u00e0nh kinh doanh l\u1edbn th\u1ee9 hai v\u1ec1 m\u1eb7t doanh thu: c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p k\u00e8m theo. K\u1ec3 t\u1eeb khi chu\u1ed7i c\u1eeda h\u00e0ng App Store \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng v\u00e0o n\u0103m 2008, doanh s\u1ed1 \u1ee9ng d\u1ee5ng b\u00e1n \u0111\u01b0\u1ee3c \u0111\u00e3 x\u1ea5p x\u1ec9 100 t\u1ec9 USD cho ri\u00eang Apple v\u00e0 kho\u1ea3ng 16 t\u1ec9 USD cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng tr\u00ean to\u00e0n c\u1ea7u. G\u1ea7n \u0111\u00e2y Apple \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u00ednh ph\u00ed \u0111\u0103ng k\u00fd 99 USD\/ n\u0103m \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng.<\/p>\n

Theo Regis McKenna, c\u1ed1 v\u1ea5n l\u00e2u n\u0103m c\u1ee7a Apple v\u00e0 c\u0169ng l\u00e0 ng\u01b0\u1eddi th\u00e2n t\u00edn b\u00ean c\u1ed1 CEO Steve Job, iPhone ch\u1ec9 l\u00e0 l\u01b0\u1ee1i dao c\u1ea1o c\u00f2n c\u00e1c d\u1ecbch v\u1ee5 ph\u1ea7n m\u1ec1m kh\u00e1c m\u1edbi l\u00e0 thanh \u0111ao s\u1eafc b\u00e9n nh\u1ea5t. S\u1ea3n ph\u1ea9m n\u00e0y t\u1ea1o ra m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p si\u00eau l\u1ee3i nhu\u1eadn<\/p>\n

3. Apple ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c g\u1ea7n nh\u01b0 m\u1ecdi l\u0129nh v\u1ef1c<\/p>\n

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T\u1eeb nh\u00e2n vi\u00ean, kh\u00f4ng gian l\u00e0m vi\u1ec7c, doanh s\u1ed1, l\u1ee3i nhu\u1eadn, ti\u1ec1n m\u1eb7t, Apple \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng th\u1ea7n t\u1ed1c sau 10 n\u0103m iPhone ra \u0111\u1eddi.<\/p>\n

Doanh thu t\u0103ng v\u1edbi t\u1ed1c \u0111\u1ed9 t\u00ean l\u1eeda khi\u1ebfn nh\u00e2n vi\u00ean c\u1ee7a Apple c\u0169ng t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n. Trong kho\u1ea3ng 10 n\u0103m k\u1ec3 t\u1eeb khi ra m\u1eaft iPhone, c\u00f4ng ty n\u00e0y \u0111\u00e3 thu\u00ea kho\u1ea3ng 100.000 nh\u00e2n vi\u00ean, n\u00e2ng s\u1ed1 nh\u00e2n vi\u00ean tr\u00ean to\u00e0n c\u1ea7u t\u1eeb 18.000 ng\u01b0\u1eddi v\u00e0o n\u0103m 2006 l\u00ean \u0111\u1ebfn 116.000 ng\u01b0\u1eddi.<\/p>\n

Doanh s\u1ed1 iPhone t\u1ea1i Trung Qu\u1ed1c \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t mi\u1ebfng b\u00e1nh kh\u1ed5ng l\u1ed3. N\u0103m 2006, doanh thu t\u1ea1i khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (tr\u1eeb Nh\u1eadt B\u1ea3n) chi\u1ebfm 7% doanh thu c\u1ee7a Apple. Sau \u0111\u00f3, khi iPhone ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c v\u00e0o n\u0103m 2009, s\u1ea3n ph\u1ea9m n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c v\u00e0 c\u00f3 c\u00fa b\u1ee9t ph\u00e1 ngo\u1ea1n m\u1ee5c. N\u0103m ngo\u00e1i, ch\u1ec9 ri\u00eang doanh thu t\u1ea1i Trung Qu\u1ed1c c\u0169ng chi\u1ebfm 23%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 48,5 t\u1ec9 USD – l\u1edbn h\u01a1n doanh thu to\u00e0n c\u1ea7u c\u1ee7a CocaCola. Tuy nhi\u00ean, nhi\u1ec1u nh\u00e0 ph\u00e2n t\u00edch lo ng\u1ea1i r\u1eb1ng Apple \u0111ang qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ea1i Trung Qu\u1ed1c.<\/p>\n

4. Apple l\u00e0 c\u1ed7 m\u00e1y in ti\u1ec1n<\/p>\n

Bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y top 100 c\u00f4ng ty l\u1edbn nh\u1ea5t x\u00e9t v\u1ec1 s\u1ed1 v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng. V\u00f2ng tr\u00f2n b\u00ean ngo\u00e0i th\u1ec3 hi\u1ec7n doanh thu v\u00e0 v\u00f2ng tr\u00f2n \u0111\u01b0\u1ee3c t\u00f4 m\u00e0u b\u00ean trong th\u1ec3 hi\u1ec7n l\u1ee3i nhu\u1eadn c\u1ee7a m\u1ed7i c\u00f4ng ty. B\u1ea1n c\u00f3 th\u1ea5y \u0111i\u1ec1u g\u00ec l\u1ea1 kh\u00f4ng?<\/p>\n

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Ch\u1ea5m tr\u00f2n \u1edf gi\u1eefa \u0111\u1ea1i di\u1ec7n cho t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn tr\u00ean doanh thu c\u1ee7a t\u1eebng h\u00e3ng. Apple c\u00f3 ch\u1ea5m tr\u00f2n g\u1ea7n nh\u01b0 l\u1edbn nh\u1ea5t.<\/p>\n

H\u00e3y nh\u00ecn v\u00e0o v\u00f2ng tr\u00f2n c\u1ee7a Apple. C\u00f4ng ty n\u00e0y kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 n\u1ebfu x\u00e9t v\u1ec1 kh\u1ea3 n\u0103ng t\u1ea1o l\u1ee3i nhu\u1eadn. Tr\u00ean th\u1ef1c t\u1ebf, l\u1ee3i nhu\u1eadn n\u0103m 2016 c\u1ee7a Apple l\u00e0 45 t\u1ec9 USD, v\u01b0\u1ee3t xa c\u00e1c c\u00f4ng ty kh\u00e1c, bao g\u1ed3m Berkshire Hathaway (24 t\u1ec9 USD), JP Morgan (24 t\u1ec9 USD), Wells Fargo (22 t\u1ec9 USD), Alphabet (19 t\u1ec9 USD), Samsung (19 t\u1ec9 USD), Toyota (17 t\u1ec9 USD), Johnson & Johnson (16 t\u1ec9 USD) ho\u1eb7c Walmart (14 t\u1ec9 USD).<\/p>\n

\u1ea4n t\u01b0\u1ee3ng kh\u00f4ng k\u00e9m khi l\u1ee3i nhu\u1eadn c\u1ee7a Apple c\u00f2n l\u1edbn h\u01a1n doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty kh\u1ed5ng l\u1ed3 nh\u01b0 Coca-Cola (41,5 t\u1ec9 USD) v\u00e0 Facebook (27,6 t\u1ec9 USD). Nh\u00f3m c\u00f4ng ty duy nh\u1ea5t c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi Apple v\u1ec1 l\u1ee3i nhu\u1eadn l\u00e0 c\u00e1c ng\u00e2n h\u00e0ng c\u1ee7a Trung Qu\u1ed1c nh\u01b0 Ng\u00e2n h\u00e0ng C\u00f4ng th\u01b0\u01a1ng Trung Qu\u1ed1c (ICBC), Ng\u00e2n h\u00e0ng N\u00f4ng nghi\u1ec7p Trung Qu\u1ed1c (ABC) hay Ng\u00e2n h\u00e0ng X\u00e2y d\u1ef1ng Trung Qu\u1ed1c (CCB)\u2026 Tuy v\u1eady, nh\u1eefng doanh nghi\u1ec7p nh\u00e0 n\u01b0\u1edbc n\u00e0y kh\u00f4ng th\u1ec3 th\u1ef1c s\u1ef1 so s\u00e1nh v\u1edbi Apple b\u1edfi kh\u00f4ng c\u00f9ng s\u00e2n ch\u01a1i.<\/p>\n

5. H\u1ea7u h\u1ebft ti\u1ec1n m\u1eb7t Apple \u0111\u01b0\u1ee3c gi\u1eef ngo\u00e0i n\u01b0\u1edbc M\u1ef9<\/p>\n

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Apple c\u00f3 h\u01a1n 250 t\u1ec9 USD ti\u1ec1n m\u1eb7t trong c\u00e1n c\u00e2n thanh to\u00e1n c\u1ee7a m\u00ecnh. 240 t\u1ec9 USD trong s\u1ed1 \u0111\u00f3 – t\u1ee9c 93% – \u0111ang \u1edf b\u00ean ngo\u00e0i l\u00e3nh th\u1ed5 M\u1ef9. N\u1ebfu Apple mu\u1ed1n \u0111\u01b0a s\u1ed1 ti\u1ec1n \u0111\u00f3 v\u1ec1 M\u1ef9 (g\u1ecdi l\u00e0 h\u1ed3i c\u1ed1), c\u00f4ng ty n\u00e0y s\u1ebd ph\u1ea3i tr\u1ea3 thu\u1ebf doanh nghi\u1ec7p ti\u00eau chu\u1ea9n cho ch\u00ednh ph\u1ee7 M\u1ef9 \u1edf m\u1ee9c 35%.<\/p>\n

M\u1eb7c d\u00f9 ch\u01b0a c\u00f3 th\u00f4ng tin c\u1ee5 th\u1ec3, T\u1ed5ng th\u1ed1ng Donald Trump d\u1ef1 \u0111\u1ecbnh th\u00f4ng qua m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ea3i c\u00e1ch thu\u1ebf, khuy\u1ebfn kh\u00edch c\u00e1c c\u00f4ng ty d\u1ef1 tr\u1eef ti\u1ec1n m\u1eb7t t\u1ea1i n\u01b0\u1edbc ngo\u00e0i (v\u00e0 kh\u00f4ng \u0111\u00f3ng thu\u1ebf theo lu\u1eadt ph\u00e1p M\u1ef9) \u0111em ti\u1ec1n v\u1ec1 n\u01b0\u1edbc. M\u1ed9t m\u1ee5c ti\u00eau trong chi\u1ebfn d\u1ecbch tranh c\u1eed c\u1ee7a T\u1ed5ng th\u1ed1ng Trump l\u00e0 m\u1ee9c thu\u1ebf 10% \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e0i s\u1ea3n t\u1ea1i n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

S\u1ed1 ti\u1ec1n h\u1ed3i c\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 mua c\u1ed5 phi\u1ebfu, c\u1ed5 t\u1ee9c, d\u00f9ng trong c\u00e1c v\u1ee5 mua l\u1ea1i v\u00e0 \u0111\u1ea7u t\u01b0. N\u1ebfu m\u1ee9c thu\u1ebf h\u1ed3i c\u1ed1 \u0111\u01b0\u1ee3c h\u1ea1 th\u1ea5p, Apple s\u1ebd l\u00e0 b\u00ean h\u01b0\u1edfng l\u1ee3i l\u1edbn nh\u1ea5t.<\/p>\n

Theo Minh Thu<\/strong><\/p>\n

ICTnews<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00f9 Amazon v\u1eeba “ch\u01a1i tr\u1ed9i” khi chi 13,7 t\u1ef7 USD mua Whole Foods, ch\u1ee9ng minh tham v\u1ecdng kh\u00f4ng gi\u1edbi h\u1ea1n c\u1ee7a Jeff Bezos, g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn ch\u01b0a th\u1ec3 ch\u1ea1m t\u1edbi v\u1ecb tr\u00ed b\u00e1 ch\u1ee7 th\u1ebf gi\u1edbi c\u1ee7a Apple. Truy\u1ec1n th\u00f4ng g\u1ea7n \u0111\u00e2y tr\u00e0n ng\u1eadp tin t\u1ee9c v\u1ec1 Amazon khi c\u00f4ng …<\/p>\n","protected":false},"author":4,"featured_media":7337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,52],"tags":[],"class_list":["post-7336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-thi-truong-ban-le"],"yoast_head":"\n5 bi\u1ec3u \u0111\u1ed3 ch\u1ee9ng minh Apple v\u1eabn b\u00e1 ch\u1ee7 th\u1ebf gi\u1edbi - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/5-bieu-chung-minh-apple-van-ba-chu-gioi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 bi\u1ec3u \u0111\u1ed3 ch\u1ee9ng minh Apple v\u1eabn b\u00e1 ch\u1ee7 th\u1ebf gi\u1edbi - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"D\u00f9 Amazon v\u1eeba “ch\u01a1i tr\u1ed9i” khi chi 13,7 t\u1ef7 USD mua Whole Foods, ch\u1ee9ng minh tham v\u1ecdng kh\u00f4ng gi\u1edbi h\u1ea1n c\u1ee7a Jeff Bezos, g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn ch\u01b0a th\u1ec3 ch\u1ea1m t\u1edbi v\u1ecb tr\u00ed b\u00e1 ch\u1ee7 th\u1ebf gi\u1edbi c\u1ee7a Apple. 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