{"id":7355,"date":"2017-06-22T14:13:34","date_gmt":"2017-06-22T07:13:34","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=7355"},"modified":"2017-06-26T13:43:24","modified_gmt":"2017-06-26T06:43:24","slug":"kinh-doanh-tra-sua-se-chet-yeu-nhu-mi-cay-7-cap-hay-tiep-tuc-phat-trien-thanh-xu-huong-dai-han","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/kinh-doanh-tra-sua-se-chet-yeu-nhu-mi-cay-7-cap-hay-tiep-tuc-phat-trien-thanh-xu-huong-dai-han\/","title":{"rendered":"Kinh doanh tr\u00e0 s\u1eefa: S\u1ebd \u201cch\u1ebft y\u1ec3u\u201d nh\u01b0 m\u00ec cay 7 c\u1ea5p \u0111\u1ed9 hay ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n th\u00e0nh xu h\u01b0\u1edbng d\u00e0i h\u1ea1n?"},"content":{"rendered":"

Khi ng\u00e0y c\u00e0ng nhi\u1ec1u c\u1eeda h\u00e0ng tr\u00e0 s\u1eefa \u0111\u01b0\u1ee3c m\u1edf ra, m\u1ed9t b\u1ed9 ph\u1eadn kh\u00f4ng nh\u1ecf ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u ngh\u0129 \u0111\u1ebfn k\u1ecbch b\u1ea3n t\u01b0\u01a1ng t\u1ef1 \u0111\u00e3 t\u1eebng x\u1ea3y ra v\u1edbi m\u00ec cay 7 c\u1ea5p \u0111\u1ed9: nhanh ch\u00f3ng b\u00e3o h\u00f2a v\u00e0 thua l\u1ed7, \u0111\u00f3ng c\u1eeda h\u00e0ng lo\u1ea1t khi tho\u00e1i tr\u00e0o.<\/strong><\/p>\n

Tr\u00e0 s\u1eefa \u0111i mu\u00f4n n\u01a1i<\/span><\/strong><\/p>\n

N\u1ed5i l\u00ean nh\u01b0 m\u1ed9t m\u00f3n \u0111\u1ed3 u\u1ed1ng y\u00eau th\u00edch c\u1ee7a gi\u1edbi tr\u1ebb, tr\u00e0 s\u1eefa \u0111ang d\u1ea7n thay th\u1ebf c\u00e0 ph\u00ea khi v\u1eeba d\u1ec5 u\u1ed1ng v\u1eeba c\u00f3 th\u1ec3 chuy\u1ec3n ph\u00e1t t\u1eadn n\u01a1i. N\u1ebfu th\u1ebf h\u1ec7 8x tr\u01b0\u1edbc \u0111\u00e2y th\u01b0\u1eddng ch\u1ecdn c\u00e1c qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ec3 g\u1eb7p g\u1ee1, chuy\u1ec7n tr\u00f2, th\u00ec v\u1edbi th\u1ebf h\u1ec7 9x, 2000, xu h\u01b0\u1edbng \u0111ang chuy\u1ec3n d\u1ea7n sang c\u00e1c qu\u00e1n tr\u00e0 s\u1eefa.<\/p>\n

\u201cCh\u01b0a bao gi\u1edd th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa Vi\u1ec7t l\u1ea1i ph\u00e1t tri\u1ec3n h\u01a1n th\u1ebf\u201d<\/i>, ch\u1ee7 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa \u0111\u00ecnh \u0111\u00e1m t\u1ea1i H\u00e0 N\u1ed9i nh\u1eadn \u0111\u1ecbnh.<\/p>\n

Th\u1eadt v\u1eady, ch\u1ec9 c\u1ea7n \u0111i\u1ec3m s\u01a1 qua, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 k\u1ec3 t\u00ean h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u \u0111ang hi\u1ec7n di\u1ec7n nh\u01b0 Ding Tea, Toco Toco, Chago, Koi, Gong Cha, Ph\u00fac Long, Ti\u00ean H\u01b0\u1edfng,\u2026M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u ra \u0111\u1eddi l\u1ea1i k\u00e8m theo nh\u1eefng \u201cc\u01a1n s\u1ed1t\u201d m\u1edbi nh\u01b0 tr\u00e0 s\u1eefa kem cheese, tr\u00e0 s\u1eefa th\u00fa b\u00f4ng, tr\u00e0 s\u1eefa ph\u00f4 mai v\u00e1ng s\u1eefa,\u2026<\/p>\n

Theo m\u1ed9t kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00e1ng 5\/2017, trong khi t\u1ea1i th\u1ecb tr\u01b0\u1eddng H\u00e0 N\u1ed9i, Ding Tea v\u00e0 Toto Toco l\u00e0 hai th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m nhi\u1ec1u nh\u1ea5t th\u00ec \u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u thu\u1ed9c v\u1ec1 Hot & Cold , Hoa H\u01b0\u1edbng D\u01b0\u01a1ng v\u00e0 Ph\u00fac Long.<\/p>\n

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\u0110i\u1ec3m chung c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 t\u0103ng c\u01b0\u1eddng ph\u1ee7 s\u00f3ng th\u00f4ng qua h\u00ecnh th\u1ee9c m\u1edf chu\u1ed7i, c\u1eeda h\u00e0ng n\u1eb1m \u1edf v\u1ecb tr\u00ed \u0111\u1eb9p, giao th\u00f4ng thu\u1eadn l\u01a1i, kh\u00f4ng gian b\u00ean trong thi\u1ebft k\u1ebf g\u1ea7n g\u0169i v\u1edbi gi\u1edbi tr\u1ebb, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u00fa \u00fd \u0111\u1ea7u t\u01b0 kh\u00f4ng ch\u1ec9 ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n \u1edf h\u1ed9p \u0111\u1ef1ng, tem nh\u00e3n.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u c\u1eeda h\u00e0ng c\u00f2n ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng giao h\u00e0ng ri\u00eang, s\u1eb5n s\u00e0ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch tr\u00e0 s\u1eefa nh\u01b0ng ng\u1ea1i \u0111i xa.<\/p>\n

Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf tr\u00e0o l\u01b0u nh\u1ea5t th\u1eddi<\/strong><\/span><\/p>\n

Tr\u00e0 s\u1eefa du nh\u1eadp v\u00e0o Vi\u1ec7t Nam t\u1eeb cu\u1ed1i n\u0103m 2002 nh\u01b0ng ph\u1ea3i g\u1ea7n 4 n\u0103m sau \u0111\u00f3 th\u1ee9c u\u1ed1ng ng\u1ecdt ng\u1ecdt v\u1ecb tr\u00e1i c\u00e2y, ng\u1ea7y ng\u1eady v\u1ecb s\u1eefa v\u00e0 c\u00f3 m\u00f9i th\u01a1m nh\u00e0n nh\u1ea1t c\u1ee7a tr\u00e0 m\u1edbi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng trong l\u00f2ng gi\u1edbi tr\u1ebb.<\/p>\n

Th\u1eddi k\u1ef3 \u0111\u00f3, tr\u00e0 s\u1eefa \u0111\u01b0\u1ee3c t\u1ea1o ra theo c\u00f4ng th\u1ee9c kh\u00e1 \u0111\u01a1n gi\u1ea3n, ch\u1ec9 g\u1ed3m tr\u00e0 pha v\u1edbi s\u1eefa, th\u00eam tr\u00e2n ch\u00e2u \u0111en l\u00e0m t\u1eeb b\u1ed9t s\u1eafn, kh\u00f4ng c\u00f3 nhi\u1ec1u lo\u1ea1i topping \u0103n k\u00e8m nh\u01b0 hi\u1ec7n nay. C\u00e1c qu\u00e1n tr\u00e0 s\u1eefa c\u0169ng ch\u1ec9 l\u00e0 nh\u1eefng c\u1eeda h\u00e0ng nh\u1ecf, qu\u00e1n n\u01b0\u1edbc ven \u0111\u01b0\u1eddng ho\u1eb7c c\u00e1c xe \u0111\u1ea9y t\u1eadp trung \u1edf c\u1ed5ng tr\u01b0\u1eddng h\u1ecdc, kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng nh\u01b0ng v\u1eabn thu th\u00fa r\u1ea5t \u0111\u00f4ng h\u1ecdc sinh, sinh vi\u00ean.<\/p>\n

\u0110\u1ebfn n\u1eeda cu\u1ed1i n\u0103m 2009, c\u01a1n s\u1ed1t tr\u00e0 s\u1eefa tr\u00e2n ch\u00e2u b\u1eaft \u0111\u1ea7u h\u1ea1 nhi\u1ec7t b\u1edfi h\u00e0ng lo\u1ea1t tin \u0111\u1ed3n tr\u00e0 s\u1eefa l\u00e0m t\u1eeb th\u00e0nh ph\u1ea7n kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c, tr\u00e2n ch\u00e2u t\u1eeb nh\u1ef1a polymer. D\u01b0 lu\u1eadn hoang mang, fan \u201ccu\u1ed3ng\u201d quay l\u01b0ng khi\u1ebfn nhi\u1ec1u c\u1eeda h\u00e0ng ph\u1ea3i thanh l\u00fd ho\u1eb7c \u0111\u00f3ng c\u1eeda. S\u1ed1 c\u00f2n l\u1ea1i ch\u1eadt v\u1eadt \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i v\u00e0 ch\u1ee9ng minh m\u00ecnh \u201ctrong s\u1ea1ch\u201d.<\/p>\n

M\u1ecdi chuy\u1ec7n ch\u1ec9 thay \u0111\u1ed5i k\u1ec3 t\u1eeb n\u0103m 2012, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa \u0110\u00e0i Loan b\u1eaft \u0111\u1ea7u gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, kh\u1eb3ng \u0111\u1ecbnh nguy\u00ean li\u1ec7u ho\u00e0n to\u00e0n \u201cs\u1ea1ch\u201d, ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh theo d\u1ea1ng chu\u1ed7i v\u1edbi thi\u1ebft k\u1ebf kh\u00f4ng gian b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p.<\/p>\n

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Tr\u00e0 s\u1eefa d\u1ea7n d\u1ea7n l\u1ea5y l\u1ea1i h\u00e0o quang ng\u00e0y n\u00e0o. \u0110\u1ebfn nay, t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, \u0111\u00e3 c\u00f3 h\u01a1n 100 th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa l\u1edbn nh\u1ecf c\u00f9ng t\u1ed3n t\u1ea1i, v\u1edbi kho\u1ea3ng h\u01a1n 1.500 \u0111i\u1ec3m b\u00e1n.<\/p>\n

M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ef1c hi\u1ec7n b\u1edfi Lozi cho th\u1ea5y 53% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi u\u1ed1ng tr\u00e0 s\u1eefa \u00edt nh\u1ea5t 1 l\u1ea7n\/tu\u1ea7n. T\u1eeb \u0111\u1ea7u n\u0103m 2017 \u0111\u1ebfn nay, m\u1ed7i th\u00e1ng l\u1ea1i c\u00f3 8 c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c m\u1edf th\u00eam.<\/p>\n

Anh H\u00e0 M\u1ea1nh Ti\u1ebfn, ng\u01b0\u1eddi s\u00e1ng l\u1eadp, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh chu\u1ed7i Aroi Dessert Caf\u00e9, cho bi\u1ebft m\u00ec cay 7 c\u1ea5p \u0111\u1ed9 l\u00ean nhanh, xu\u1ed1ng nhau v\u00ec ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu \u0111\u1ec3 th\u1ecfa m\u00e3n s\u1ef1 t\u00f2 m\u00f2. Ng\u01b0\u1ee3c l\u1ea1i, tr\u00e0 s\u1eefa d\u1ec5 u\u1ed1ng, ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi \u0111\u1ed9 tu\u1ed5i, t\u1eeb tr\u1ebb em, h\u1ecdc sinh, \u0111\u1ebfn gi\u1edbi v\u0103n ph\u00f2ng n\u00ean t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng cao h\u01a1n nhi\u1ec1u.<\/p>\n

\u201cKhi \u0111\u1ebfn m\u1ed9t s\u1ed1 n\u01b0\u1edbc nh\u01b0 Th\u00e1i Lan, Trung Qu\u1ed1c, Singapore,… t\u00f4i th\u1ea5y tr\u00e0 s\u1eefa v\u1eabn ph\u00e1t tri\u1ec3n b\u00ecnh th\u01b0\u1eddng. N\u1ebfu c\u00e1c n\u01b0\u1edbc c\u00f3 tr\u00e0 s\u1eefa xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc, h\u1ecd v\u1eabn \u0111\u00f3n nh\u1eadn th\u00ec tr\u00e0 s\u1eefa r\u00f5 r\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m theo tr\u00e0o l\u01b0u\u201d<\/i>, anh Ti\u1ebfn chia s\u1ebb.<\/p>\n

D\u00f9 t\u0103ng tr\u01b0\u1edfng kh\u00e1 \u201cn\u00f3ng\u201d nh\u01b0ng ng\u00e0nh tr\u00e0 s\u1eefa \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong th\u1eddi gian <\/strong>t\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a gi\u1edbi tr\u1ebb (15-34 tu\u1ed5i), \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng chi\u1ebfm t\u1edbi h\u01a1n 30% d\u00e2n s\u1ed1 Vi\u1ec7t Nam.<\/p>\n

M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 th\u1ecb tr\u01b0\u1eddng F&B t\u1ea1i Vi\u1ec7t Nam v\u1eabn t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh v\u1edbi t\u1ed1c \u0111\u1ed9 5,7%\/n\u0103m v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng \u0111\u1ebfn n\u0103m 2020, n\u00ean ti\u1ec1m n\u0103ng cho ng\u00e0nh kinh doanh tr\u00e0 s\u1eefa v\u1eabn c\u00f2n r\u1ea5t l\u1edbn.<\/p>\n

\u201cT\u1eeb gi\u1edd \u0111\u1ebfn 2020 th\u1ecb tr\u01b0\u1eddng tr\u00e0 s\u1eefa v\u1eabn c\u00f2n ph\u00e1t tri\u1ec3n, nh\u01b0ng m\u00ecnh ngh\u0129 b\u00e2y gi\u1edd c\u00f3 100 th\u01b0\u01a1ng hi\u1ec7u th\u00ec sau n\u00e0y s\u1ebd c\u00f2n l\u1ea1i m\u1ed9t v\u00e0i th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. Ch\u1ec9 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec m\u1edbi c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i\u201d<\/i>, CEO c\u1ee7a Aroi k\u1ebft lu\u1eadn.<\/p>\n

H\u1ed3ng Lam<\/strong><\/p>\n

Theo Tr\u00ed Th\u1ee9c Tr\u1ebb<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Khi ng\u00e0y c\u00e0ng nhi\u1ec1u c\u1eeda h\u00e0ng tr\u00e0 s\u1eefa \u0111\u01b0\u1ee3c m\u1edf ra, m\u1ed9t b\u1ed9 ph\u1eadn kh\u00f4ng nh\u1ecf ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u ngh\u0129 \u0111\u1ebfn k\u1ecbch b\u1ea3n t\u01b0\u01a1ng t\u1ef1 \u0111\u00e3 t\u1eebng x\u1ea3y ra v\u1edbi m\u00ec cay 7 c\u1ea5p \u0111\u1ed9: nhanh ch\u00f3ng b\u00e3o h\u00f2a v\u00e0 thua l\u1ed7, \u0111\u00f3ng c\u1eeda h\u00e0ng lo\u1ea1t khi tho\u00e1i tr\u00e0o. Tr\u00e0 s\u1eefa \u0111i mu\u00f4n n\u01a1i …<\/p>\n","protected":false},"author":4,"featured_media":7356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-7355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nKinh doanh tr\u00e0 s\u1eefa: S\u1ebd \u201cch\u1ebft y\u1ec3u\u201d nh\u01b0 m\u00ec cay 7 c\u1ea5p \u0111\u1ed9 hay ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n th\u00e0nh xu h\u01b0\u1edbng d\u00e0i h\u1ea1n? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/kinh-doanh-tra-sua-se-chet-yeu-nhu-mi-cay-7-cap-hay-tiep-tuc-phat-trien-thanh-xu-huong-dai-han\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kinh doanh tr\u00e0 s\u1eefa: S\u1ebd \u201cch\u1ebft y\u1ec3u\u201d nh\u01b0 m\u00ec cay 7 c\u1ea5p \u0111\u1ed9 hay ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n th\u00e0nh xu h\u01b0\u1edbng d\u00e0i h\u1ea1n? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Khi ng\u00e0y c\u00e0ng nhi\u1ec1u c\u1eeda h\u00e0ng tr\u00e0 s\u1eefa \u0111\u01b0\u1ee3c m\u1edf ra, m\u1ed9t b\u1ed9 ph\u1eadn kh\u00f4ng nh\u1ecf ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u ngh\u0129 \u0111\u1ebfn k\u1ecbch b\u1ea3n t\u01b0\u01a1ng t\u1ef1 \u0111\u00e3 t\u1eebng x\u1ea3y ra v\u1edbi m\u00ec cay 7 c\u1ea5p \u0111\u1ed9: nhanh ch\u00f3ng b\u00e3o h\u00f2a v\u00e0 thua l\u1ed7, \u0111\u00f3ng c\u1eeda h\u00e0ng lo\u1ea1t khi tho\u00e1i tr\u00e0o. 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