{"id":7430,"date":"2017-06-22T15:37:49","date_gmt":"2017-06-22T08:37:49","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=7430"},"modified":"2017-06-26T11:58:11","modified_gmt":"2017-06-26T04:58:11","slug":"chu-doanh-nghiep-can-biet-7-lang-kinh-thau-hieu-khach-hang","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/chu-doanh-nghiep-can-biet-7-lang-kinh-thau-hieu-khach-hang\/","title":{"rendered":"Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft: 7 l\u0103ng k\u00ednh th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t vi\u1ec7c v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Th\u1eadt kh\u00f3 \u0111\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, khi m\u00e0 ch\u00ednh ch\u00fang ta c\u00f2n ch\u01b0a hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta l\u00e0 ai – h\u1ecd t\u1eeb \u0111\u00e2u \u0111\u1ebfn, mong mu\u1ed1n g\u00ec, c\u1ea7n g\u00ec v\u00e0 \u0111ang c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta.<\/strong><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c quy m\u00f4 v\u1ec1 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng, theo x\u00e1c xu\u1ea5t th\u1ed1ng k\u00ea, r\u1ea5t khoa h\u1ecdc v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c kh\u00e1 cao. C\u00f2n v\u1edbi doanh nghi\u1ec7p nh\u1ecf, \u0111\u00f4i khi v\u00ec \u0111\u1ec3 gi\u1ea3m chi ph\u00ed, ch\u00fang ta ch\u1ec9 t\u1eadp trung b\u00e1n c\u00e1i ch\u00fang ta c\u00f3 (thay v\u00ec b\u00e1n c\u00e1i kh\u00e1ch h\u00e0ng c\u1ea7n), v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u00fang nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n.<\/p>\n

\u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng – nh\u1eefng ng\u01b0\u1eddi m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n \u0111\u01b0\u1ee3c ph\u1ee5ng s\u1ef1, h\u00e3y t\u1eadp quan s\u00e1t h\u1ecd theo nh\u1eefng l\u0103ng k\u00ednh d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

L\u0103ng k\u00ednh s\u1ed1 1:<\/u> Lo\u1ea1i kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

H\u00e3y r\u00e0 so\u00e1t l\u1ea1i s\u1ed1 li\u1ec7u kinh doanh, kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, \u0111\u1ec3 th\u1ed1ng k\u00ea xem:<\/p>\n

– Bao nhi\u00eau ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m \u0111\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n

– Bao nhi\u00eau\u00a0 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m \u0111\u1ec3 cho ng\u01b0\u1eddi kh\u00e1c x\u00e0i.<\/p>\n

R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p ch\u01b0a l\u01b0u t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y, d\u1eabn \u0111\u1ebfn \u0111\u1ec3 l\u1ed9 khe h\u1edf th\u1ecb tr\u01b0\u1eddng cho \u0111\u1ed1i th\u1ee7 t\u1ea5n c\u00f4ng, ho\u1eb7c ch\u1ec9 \u0111ang ph\u1ee5c v\u1ee5 nh\u00f3m nhu c\u1ea7u ch\u1ec9 chi\u1ebfm 20% doanh thu nh\u01b0ng ph\u00ed s\u1ee9c t\u1edbi 90%.<\/p>\n

T\u1ea1i sao ph\u1ea3i t\u00ecm hi\u1ec3u? N\u1ebfu nhu c\u1ea7u l\u00e0 tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng th\u00ec insight (nhu c\u1ea7u \u1ea9n gi\u1ea5u), \u0111\u1ed9ng c\u01a1 mua, l\u00fd do mua c\u1ee7a h\u1ecd s\u1ebd ho\u00e0n to\u00e0n kh\u00e1c ng\u01b0\u1eddi mua \u0111\u1ec3 cho ng\u01b0\u1eddi kh\u00e1c x\u00e0i.<\/p>\n

Nhi\u1ec1u v\u00ed d\u1ee5 trong cu\u1ed9c s\u1ed1ng ch\u00fang ta th\u1ea5y r\u00f5:<\/p>\n

– Ba m\u1eb9 mua \u0111\u1ed3 v\u1ec1 cho con c\u00e1i s\u1eed d\u1ee5ng.<\/p>\n

– Ba m\u1eb9 \u0111\u00f3ng h\u1ecdc ph\u00ed, ng\u01b0\u1eddi \u0111i h\u1ecdc l\u00e0 \u0111\u1ee9a con.<\/p>\n

– C\u00f4 nh\u00e2n vi\u00ean mua h\u1ed9p tr\u00e0 cao c\u1ea5p, ng\u01b0\u1eddi u\u1ed1ng l\u00e0 \u00f4ng s\u1ebfp.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p cu\u1ed1i, c\u00f4 nh\u00e2n vi\u00ean c\u1ea7n gi\u00e1 h\u1ed9p tr\u00e0 ph\u1ea3i cao (l\u00e0m sao c\u00f4 c\u00f3 th\u1ec3 bi\u1ebfu s\u1ebfp m\u00f3n \u0111\u1ed3 r\u1ebb ti\u1ec1n), h\u1ed9p qu\u00e0 ph\u1ea3i \u0111\u1eb9p. Nh\u01b0ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng – \u00f4ng s\u1ebfp, khi nh\u1eadn \u0111\u01b0\u1ee3c m\u00f3n qu\u00e0, d\u0129 nhi\u00ean y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9 c\u0169ng l\u00e0 \u0111i\u1ec1u \u00f4ng \u0111\u1ec3 \u00fd, nh\u01b0ng quan tr\u1ecdng h\u01a1n l\u00e0 tr\u00e0 ph\u1ea3i ngon. C\u00f3 th\u1ec3 th\u1ea5y, nhu c\u1ea7u v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a 2 nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/p>\n

L\u0103ng k\u00ednh s\u1ed1 2:<\/u> S\u1ef1 \u0111a di\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng<\/strong><\/p>\n

Trong m\u1ed9t ng\u00e0y, m\u1ed7i ng\u01b0\u1eddi ch\u00fang ta \u0111\u00f3ng r\u1ea5t nhi\u1ec1u vai. S\u00e1ng l\u00e0 m\u1ed9t ng\u01b0\u1eddi cha, m\u1eb9 khi \u0111\u01b0a con \u0111i h\u1ecdc. Trong gi\u1edd h\u00e0nh ch\u00ednh l\u00e0 m\u1ed9t doanh nh\u00e2n, qu\u1ea3n l\u00fd, nh\u00e2n vi\u00ean… Sau gi\u1edd h\u00e0nh ch\u00ednh tr\u1edf v\u1ec1 vai tr\u00f2 ng\u01b0\u1eddi ch\u1ed3ng, ng\u01b0\u1eddi v\u1ee3, c\u00f9ng lo c\u00f4ng vi\u1ec7c gia \u0111\u00ecnh. M\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, m\u1ed1i quan t\u00e2m c\u1ee7a ch\u00fang ta \u1edf m\u1ed7i vai tr\u00f2 ho\u00e0n to\u00e0n kh\u00f4ng gi\u1ed1ng nhau.<\/p>\n

Hi\u1ec3u r\u00f5 th\u00f3i quen sinh ho\u1ea1t h\u1eb1ng ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p:<\/p>\n

– C\u00f3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung h\u1ee3p l\u00fd<\/p>\n

– Ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i h\u1ee3p l\u00fd<\/p>\n

– Truy\u1ec1n th\u00f4ng ch\u00ednh x\u00e1c v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u01a1n<\/p>\n

– T\u1ea1o l\u1eadp v\u00e0 \u0111\u1ecbnh h\u00ecnh th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng h\u01a1n<\/p>\n

L\u0103ng k\u00ednh s\u1ed1 3:<\/u> Th\u00e1p nhu c\u1ea7u Maslow<\/strong><\/p>\n\n\n\n
5 t\u1ea7ng c\u1ee7a Th\u00e1p nhu c\u1ea7u Maslow<\/strong><\/p>\n

\u2022\u00a0\u00a0\u00a0 T\u1ea7ng th\u1ee9 nh\u1ea5t:<\/strong> C\u00e1c nhu c\u1ea7u v\u1ec1 c\u0103n b\u1ea3n nh\u1ea5t thu\u1ed9c “th\u1ec3 l\u00fd” (physiological) – th\u1ee9c \u0103n, n\u01b0\u1edbc u\u1ed1ng, n\u01a1i tr\u00fa ng\u1ee5, t\u00ecnh d\u1ee5c, b\u00e0i ti\u1ebft, th\u1edf, ngh\u1ec9 ng\u01a1i.<\/p>\n

\u2022\u00a0\u00a0\u00a0 T\u1ea7ng th\u1ee9 hai:<\/strong> Nhu c\u1ea7u an to\u00e0n (safety) – c\u1ea3m gi\u00e1c y\u00ean t\u00e2m v\u1ec1 an to\u00e0n th\u00e2n th\u1ec3, vi\u1ec7c l\u00e0m, gia \u0111\u00ecnh, s\u1ee9c kh\u1ecfe, t\u00e0i s\u1ea3n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o.<\/p>\n

\u2022\u00a0\u00a0\u00a0 T\u1ea7ng th\u1ee9 ba:<\/strong> Nhu c\u1ea7u \u0111\u01b0\u1ee3c giao l\u01b0u t\u00ecnh c\u1ea3m v\u00e0 \u0111\u01b0\u1ee3c tr\u1ef1c thu\u1ed9c (love\/belonging) – mu\u1ed1n \u0111\u01b0\u1ee3c trong m\u1ed9t nh\u00f3m c\u1ed9ng \u0111\u1ed3ng n\u00e0o \u0111\u00f3, mu\u1ed1n c\u00f3 gia \u0111\u00ecnh y\u00ean \u1ea5m, b\u1ea1n b\u00e8 th\u00e2n h\u1eefu tin c\u1eady.<\/p>\n

\u2022\u00a0\u00a0\u00a0 T\u1ea7ng th\u1ee9 t\u01b0:<\/strong> Nhu c\u1ea7u \u0111\u01b0\u1ee3c qu\u00fd tr\u1ecdng, k\u00ednh m\u1ebfn (esteem) – c\u1ea7n c\u00f3 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, k\u00ednh m\u1ebfn, \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng.<\/p>\n

\u2022\u00a0\u00a0\u00a0 T\u1ea7ng th\u1ee9 n\u0103m:<\/strong> Nhu c\u1ea7u v\u1ec1 t\u1ef1 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n (self-actualization) – mu\u1ed1n s\u00e1ng t\u1ea1o, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng, th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 th\u00e0nh \u0111\u1ea1t.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Doanh nghi\u1ec7p c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh n\u1eb1m \u1edf nh\u1eefng t\u1ea7ng n\u1ea5c n\u00e0o trong th\u00e1p nhu c\u1ea7u Maslow. \u0110\u1eb7c bi\u1ec7t c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh t\u1eadp trung \u1edf t\u1ea7ng n\u00e0o, nhu c\u1ea7u \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y l\u00e0 g\u00ec.<\/p>\n

C\u00f9ng l\u00e0 \u0103n tr\u01b0a, nh\u01b0ng c\u00f3 ng\u01b0\u1eddi ch\u1ec9 c\u1ea7n \u0111\u0129a c\u01a1m 15 ng\u00e0n \u0111\u1ed3ng l\u00e0 th\u1ea5y \u1ed5n, c\u00f3 ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn gi\u00e1 cao h\u01a1n nh\u01b0ng qu\u00e1n \u0103n ph\u1ea3i s\u1ea1ch s\u1ebd, ng\u01b0\u1eddi l\u1ea1i mu\u1ed1n \u0103n tr\u01b0a \u1edf n\u01a1i c\u00f3 kh\u00f4ng gian \u00eam d\u1ecbu, ng\u01b0\u1eddi kh\u00e1c l\u1ea1i th\u00edch \u0103n \u1edf n\u01a1i sang tr\u1ecdng…<\/p>\n

Vi\u1ec7c ti\u1ebfp theo l\u00e0 r\u00e0 so\u00e1t ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng, c\u00f4ng t\u00e1c ho\u1ea1ch \u0111\u1ecbnh s\u1ea3n ph\u1ea9m (bao b\u00ec, \u0111\u00f3ng g\u00f3i…), chi\u1ebfn l\u01b0\u1ee3c gi\u00e1… c\u00f3 \u0111ang ph\u1ee5c v\u1ee5 \u0111\u00fang t\u1ea7ng maslow \u0111\u00f3 ch\u01b0a, c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

H\u00e3y xem x\u00e9t kh\u00e1ch h\u00e0ng b\u1ea1n \u0111ang \u1edf t\u1ea7ng n\u00e0o trong th\u00e1p nhu c\u1ea7u maslow, v\u00e0 t\u00ecm ra keyword c\u1ee7a ng\u00e0nh cho t\u1ea7ng \u0111\u00f3.<\/p>\n

L\u0103ng k\u00ednh s\u1ed1 4:<\/u> Insight<\/strong><\/p>\n

Insight kh\u00e1ch h\u00e0ng th\u01b0\u1eddng g\u1ed3m nh\u1eefng nhu c\u1ea7u c\u01a1 b\u1ea3n v\u00e0 nhu c\u1ea7u \u1ea9n gi\u1ea5u. C\u00e1i kh\u00f3 l\u00e0 ch\u00fang ta ph\u1ea3i ki\u1ebfm ra nhu c\u1ea7u \u1ea9n gi\u1ea5u c\u1ee7a h\u1ecd.<\/p>\n

N\u1ebfu b\u1ea1n h\u1ecfi nh\u1eefng ng\u01b0\u1eddi t\u1eadp th\u1ec3 d\u1ee5c t\u1ea1i ph\u00f2ng gym m\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c luy\u1ec7n t\u1eadp, h\u1ea7u h\u1ebft s\u1ebd tr\u1ea3 l\u1eddi l\u00e0 t\u1eadp cho kh\u1ecfe ng\u01b0\u1eddi. Nh\u01b0ng h\u00e3y \u0111\u1ec3 \u00fd, c\u1ee9 t\u1eadp m\u1ed9t ch\u00fat, ng\u01b0\u1eddi th\u00ec nh\u00ecn v\u00e0o b\u1ee5ng xem m\u00fai c\u01a1, ng\u01b0\u1eddi g\u1ed3ng l\u00ean coi c\u01a1 tay… Sao t\u1eadp cho kh\u1ecfe m\u00e0 quan t\u00e2m v\u00f3c d\u00e1ng d\u1eef v\u1eady? V\u00f3c d\u00e1ng ch\u00ednh l\u00e0 insight \u0111\u00f3.<\/p>\n

L\u0103ng k\u00ednh s\u1ed1 5:<\/u> \u0110\u1ed9ng c\u01a1, l\u00fd do mua h\u00e0ng<\/strong><\/p>\n

T\u1ea1i sao kh\u00e1ch h\u00e0ng mu\u1ed1n mua s\u1ea3n ph\u1ea9m c\u1ee7a ta? T\u1ea1i sao h\u1ecd ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ta m\u00e0 kh\u00f4ng ph\u1ea3i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u00f9ng lo\u1ea1i? \u0110\u00f3 l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7t ra v\u00e0 tr\u1ea3 l\u1eddi.<\/p>\n

Ch\u1eb3ng h\u1ea1n: C\u00f3 th\u1ec3 \u0111\u1ed9ng c\u01a1 mua m\u1ed9t chi\u1ebfc moto c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ti\u1ebfng g\u1ea7m c\u1ee7a chi\u1ebfc (insight \u1ea9n gi\u1ea5u l\u00e0 mu\u1ed1n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi xung quanh khi s\u1eed d\u1ee5ng xe, nh\u01b0ng nhu c\u1ea7u c\u01a1 b\u1ea3n h\u1ecd b\u1ed9c l\u1ed9 l\u1ea1i l\u00e0 \u0111\u1ec3 \u0111i ph\u01b0\u1ee3t, \u0111i xa l\u1ed9). \u0110\u1ed9ng c\u01a1 mua v\u00ec ti\u1ebfng g\u1ea7m xe to c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u01b0ng l\u00fd do h\u1ecd ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u A thay v\u00ec B hay C l\u00e0 v\u00ec nh\u1eefng hoa v\u0103n tinh t\u1ebf c\u1ee7a chi\u1ebfc xe. V\u00e0 \u0111\u00f3 l\u00e0 m\u1ea5u ch\u1ed1t.<\/p>\n

L\u0103ng k\u00ednh s\u1ed1 6:<\/u> Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua<\/strong><\/p>\n

Th\u01b0\u1eddng khi c\u00f3 nhu c\u1ea7u mu\u1ed1n mua m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ea3i qua chu\u1ed7i h\u00e0nh vi sau:<\/p>\n

– Nh\u1eadn bi\u1ebft nhu c\u1ea7u<\/p>\n

– T\u00ecm ki\u1ebfm th\u00f4ng tin, so s\u00e1nh<\/p>\n

– \u0110\u00e1nh gi\u00e1<\/p>\n

– Quy\u1ebft \u0111\u1ecbnh mua<\/p>\n

– Th\u00e1i \u0111\u1ed9 sau khi mua<\/p>\n

\u0110i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft l\u00e0 m\u1ed7i khi c\u1ea7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong ng\u00e0nh h\u00e0ng c\u1ee7a m\u00ecnh, nhu c\u1ea7u \u1ea9n gi\u1ea5u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec, h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin ra sao, h\u1ecd so s\u00e1nh gi\u00e1 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00e0o, y\u1ebfu t\u1ed1 n\u00e0o th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u00e1nh gi\u00e1 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c \u201c\u0111i\u1ec3m ch\u1ea1m\u201d (brand touch point) cho ph\u00f9 h\u1ee3p.<\/p>\n

L\u0103ng k\u00ednh s\u1ed1 7:<\/u> H\u00e0nh vi t\u1ea1i \u0111i\u1ec3m b\u00e1n<\/strong><\/p>\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua h\u00e0ng c\u1ee7a b\u1ea1n t\u1ea1i \u0111i\u1ec3m b\u00e1n ho\u1eb7c mua tr\u00ean m\u1ea1ng (online). V\u1eady b\u1ea1n c\u00f3 bi\u1ebft kh\u00e1ch h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n theo c\u1ea3m t\u00ednh, th\u00f3i quen, hay v\u1ed1n trung th\u00e0nh v\u1edbi nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n?<\/p>\n

H\u00e0nh vi mua c\u1ee7a h\u1ecd \u0111\u01a1n gi\u1ea3n – ngh\u0129 trong \u0111\u1ea7u, r\u1ed3i \u0111\u1ebfn th\u1eb3ng ch\u1ed7 (\u0111i\u1ec3m) b\u00e1n \u0111\u1ec3 mua? Hay \u0111\u00f3 l\u00e0 h\u00e0nh vi ph\u1ee9c t\u1ea1p – v\u00f4 t\u00ecnh \u0111\u1ebfn c\u1eeda h\u00e0ng ho\u1eb7c th\u1ea5y c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n trong qu\u00e1 tr\u00ecnh \u0111i mua s\u1eafm, r\u1ed3i mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1ed1ng nh\u01b0 mua th\u00eam nhi\u1ec1u c\u00e1i kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n

T\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n t\u00ecm hi\u1ec3u th\u1eadt k\u1ef9.<\/p>\n

Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng qua 7 l\u0103ng k\u00ednh, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (brand positioning), ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i (trade marketing) ph\u00f9 h\u1ee3p \u1edf \u0111\u00fang n\u01a1i kh\u00e1ch h\u00e0ng hay lui t\u1edbi, song h\u00e0nh k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u (brand communication) \u0111\u1ed3ng nh\u1ea5t v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung (content strategy) ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00e1c SME (doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba) \u201cs\u1ed1ng chung\u201d v\u1edbi c\u00e1c \u00f4ng l\u1edbn tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng.<\/p>\n

NGUY\u1ec4N TU\u1ea4N H\u00d9NG (N\u1ed9i dung n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng trong Group FB C\u1ed9ng \u0111\u1ed3ng Kh\u1edfi nghi\u1ec7p Vi\u1ec7t Nam YUPPIES, Doanh Nh\u00e2n S\u00e0i G\u00f2n Online bi\u00ean t\u1eadp l\u1ea1i)<\/div>\n","protected":false},"excerpt":{"rendered":"

Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t vi\u1ec7c v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Th\u1eadt kh\u00f3 \u0111\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, khi m\u00e0 ch\u00ednh ch\u00fang ta c\u00f2n ch\u01b0a hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta l\u00e0 ai – h\u1ecd t\u1eeb \u0111\u00e2u \u0111\u1ebfn, mong mu\u1ed1n g\u00ec, …<\/p>\n","protected":false},"author":4,"featured_media":7431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-7430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nCh\u1ee7 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft: 7 l\u0103ng k\u00ednh th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/chu-doanh-nghiep-can-biet-7-lang-kinh-thau-hieu-khach-hang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft: 7 l\u0103ng k\u00ednh th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t vi\u1ec7c v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. 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