{"id":7539,"date":"2017-06-23T10:01:08","date_gmt":"2017-06-23T03:01:08","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=7539"},"modified":"2017-06-26T11:28:15","modified_gmt":"2017-06-26T04:28:15","slug":"chon-chu-de-gi-cho-email-tiep-thi-tu-dong","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/chon-chu-de-gi-cho-email-tiep-thi-tu-dong\/","title":{"rendered":"Ch\u1ecdn ch\u1ee7 \u0111\u1ec1 g\u00ec cho email ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng?"},"content":{"rendered":"<p><strong><em>Email l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o, thu h\u00fat, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u2026 cho c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. C\u00e1c doanh nghi\u1ec7p, c\u1eeda h\u00e0ng v\u1eabn th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1eefng email \u201ch\u1eb9n gi\u1edd\u201d, email t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd, t\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng. Nh\u01b0ng c\u00e2u h\u1ecfi \u0111\u1eb7t ra \u1edf \u0111\u00e2y l\u00e0: \u201cph\u1ea3i ch\u1ecdn ch\u1ee7 \u0111\u1ec1, n\u1ed9i dung g\u00ec cho email t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 m\u1edf v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t?\u201d<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">M\u1ee5c l\u1ee5c b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/chon-chu-de-gi-cho-email-tiep-thi-tu-dong\/#Tra_loi_nhung_cau_hoi_thac_mac_cua_khach\" title=\"Tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi, th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch\">Tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi, th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/chon-chu-de-gi-cho-email-tiep-thi-tu-dong\/#Nhac_lai_nhung_van_de_kho_khan_khach_da_gap\" title=\"Nh\u1eafc l\u1ea1i nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n kh\u00e1ch \u0111\u00e3 g\u1eb7p\">Nh\u1eafc l\u1ea1i nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n kh\u00e1ch \u0111\u00e3 g\u1eb7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/chon-chu-de-gi-cho-email-tiep-thi-tu-dong\/#Ve_ra_hai_buc_tranh_tranh_doi_lap\" title=\"V\u1ebd ra hai b\u1ee9c tranh tranh \u0111\u1ed1i l\u1eadp\">V\u1ebd ra hai b\u1ee9c tranh tranh \u0111\u1ed1i l\u1eadp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/chon-chu-de-gi-cho-email-tiep-thi-tu-dong\/#Giai_toa_rao_can\" title=\"Gi\u1ea3i t\u1ecfa r\u00e0o c\u1ea3n\">Gi\u1ea3i t\u1ecfa r\u00e0o c\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/chon-chu-de-gi-cho-email-tiep-thi-tu-dong\/#Ke_cau_chuyen_khach_hang\" title=\"K\u1ec3 c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng\">K\u1ec3 c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Tra_loi_nhung_cau_hoi_thac_mac_cua_khach\"><\/span>Tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi, th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Khi kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u v\u1ec1 c\u1eeda h\u00e0ng, s\u1ea3n ph\u1ea9m h\u1ecd s\u1ebd c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi, th\u1eafc m\u1eafc c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua. V\u00e0 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t ng\u01b0\u1eddi ch\u1ee7, b\u1ea1n n\u00ean tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<p>Ngo\u00e0i vi\u1ec7c tr\u1ef1c ti\u1ebfp gi\u1ea3i \u0111\u00e1p m\u1ed7i khi kh\u00e1ch h\u00e0ng th\u1eafc m\u1eafc, h\u00e3y l\u1ecdc ra 5 \u0111\u1ebfn 20 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m nh\u1ea5t, gi\u1ea3i \u0111\u00e1p nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3 trong email g\u1eedi cho kh\u00e1ch \u0111\u1ec3 h\u1ecd c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nhac_lai_nhung_van_de_kho_khan_khach_da_gap\"><\/span>Nh\u1eafc l\u1ea1i nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n kh\u00e1ch \u0111\u00e3 g\u1eb7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng t\u1eeb ch\u1ed1i mua h\u00e0ng. H\u1ecd \u0111\u01b0a ra nh\u1eefng l\u00fd do nh\u01b0 t\u00f4i ch\u01b0a c\u00f3 nhu c\u1ea7u, s\u1ea3n ph\u1ea9m \u201ckh\u00f4ng h\u1ee3p\u201d v\u1edbi t\u00f4i, t\u00f4i kh\u00f4ng bi\u1ebft mua n\u00f3 v\u1ec1 l\u00e0m g\u00ec\u2026 V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y b\u1ea1n h\u00e3y \u201cnh\u1eafc\u201d cho h\u1ecd nh\u1edb nh\u1eefng v\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n h\u1ecd \u0111\u00e3 ho\u1eb7c s\u1ebd c\u00f3 th\u1ec3 g\u1eb7p.\u00a0B\u1ea1n h\u00e3y ph\u00e2n t\u00edch r\u00f5 v\u00e0 cho kh\u00e1ch th\u1ea5y m\u1ed7i v\u1ea5n \u0111\u1ec1 kh\u00e1ch g\u1eb7p c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1eadu qu\u1ea3 g\u00ec v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap g\u00ec trong vi\u1ec7c ph\u00f2ng tr\u00e1nh nh\u1eefng h\u1eadu qu\u1ea3 \u0111\u00f3. Ch\u00ednh nh\u1eefng \u201cnguy c\u01a1\u201d tr\u00ean s\u1ebd l\u00e0 \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y kh\u00e1ch mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ve_ra_hai_buc_tranh_tranh_doi_lap\"><\/span>V\u1ebd ra hai b\u1ee9c tranh tranh \u0111\u1ed1i l\u1eadp<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Facebook b\u1ea1n s\u1ebd th\u1ea5y r\u00e2t nhi\u1ec1u qu\u1ea3ng c\u00e1o lo\u1ea1i n\u00e0y. \u0110i\u1ec3n h\u00ecnh nh\u1ea5t l\u00e0 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n m\u1ef9 ph\u1ea9m. H\u1ecd th\u01b0\u1eddng \u0111\u0103ng c\u00e1c h\u00ecnh \u1ea3nh, clip tr\u01b0\u1edbc v\u00e0 sau khi d\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 k\u00edch th\u00edch kh\u00e1ch mua h\u00e0ng. V\u00e0 kh\u00f4ng ri\u00eang g\u00ec h\u00e0ng m\u1ef9 ph\u1ea9m, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 d\u00f9ng c\u00e1ch n\u00e0y \u0111\u1ec3 vi\u1ebft email qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. V\u1ebd ra hai vi\u1ec5n c\u1ea3nh \u0111\u1ed1i l\u1eadp nhau, m\u1ed9t vi\u1ec5n c\u1ea3nh c\u1ee7a \u201ck\u1ebb\u201d d\u00f9ng s\u1ea3n ph\u1ea9m v\u00e0 vi\u1ec5n c\u1ea3nh x\u1ea5u h\u01a1n c\u1ee7a ng\u01b0\u1eddi kh\u00f4ng d\u00f9ng. Nh\u01b0ng h\u00e3y l\u01b0u \u00fd, nh\u1eefng th\u00f4ng tin b\u1ea1n \u0111\u01b0a ra ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt, \u0111\u1eebng qu\u00e1 t\u00e2n b\u1ed1c, ph\u00f3ng \u0111\u1ea1i s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd khi\u1ebfn b\u1ea1n m\u1ea5t ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1eadu qu\u1ea3 kh\u00f4ng t\u1ed1t cho c\u1eeda h\u00e0ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Giai_toa_rao_can\"><\/span>Gi\u1ea3i t\u1ecfa r\u00e0o c\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f3 th\u1ec3 kh\u00e1ch th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n r\u1ed3i \u0111\u1ea5y nh\u01b0ng l\u1ea1i ch\u01b0a mua v\u00ec nh\u1eefng \u201cr\u00e0o c\u1ea3n\u201d nh\u01b0 s\u1ea3n ph\u1ea9m qu\u00e1 m\u1eafc v\u1edbi h\u1ecd, v\u00ec h\u1ecd lo l\u1eafng v\u1ec1 gi\u00e1 tr\u1ecb, \u0111\u1ed9 tin c\u1eady, t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m, gia \u0111\u00ecnh kh\u00f4ng \u0111\u1ed3ng \u00fd\u2026 H\u00e3y t\u00ecm c\u00e1ch ph\u00e1 tan nh\u1eefng r\u00e0o c\u1ea3n \u0111\u00f3.<\/p>\n<p>M\u1ed7i khi kh\u00e1ch kh\u00f4ng mua h\u00e0ng, h\u00e3y h\u1ecfi h\u1ecd l\u00fd do khi\u1ebfn h\u1ecd t\u1eeb ch\u1ed1i mua h\u00e0ng (nh\u1eafc cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng nh\u1edb \u0111i\u1ec1u n\u00e0y). L\u1ecdc ra 5-10 l\u00fd do ph\u1ed5 bi\u1ebfn nh\u1ea5t, t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft nh\u1eefng l\u00fd do \u0111\u00f3 trong email g\u1eedi cho kh\u00e1ch.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ke_cau_chuyen_khach_hang\"><\/span>K\u1ec3 c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kh\u00e1ch h\u00e0ng kh\u00f4ng tin t\u01b0\u1edfng c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng l\u00e0 \u0111i\u1ec1u th\u01b0\u1eddng t\u00ecnh. B\u1ea1n kh\u00f4ng th\u1ec3 c\u1ea5m h\u1ecd nghi ng\u1edd nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i t\u1ecfa nh\u1eefng nghi ng\u1edd \u0111\u00f3. H\u00e3y k\u1ec3 cho h\u1ecd nghe v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Nh\u1eefng ng\u01b0\u1eddi n\u00e0o \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? H\u1ecd c\u00f3 nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec trong cu\u1ed9c s\u1ed1ng? S\u1ea3n ph\u1ea9m \u0111\u00e3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nh\u01b0 th\u1ebf n\u00e0o? Kh\u00e1ch h\u00e0ng nh\u1eadn x\u00e9t th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? Vi\u1ebft m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 \u201ckh\u00e1ch \u0111\u00e3 d\u00f9ng\u201d v\u00e0 \u0111em c\u00e2u chuy\u1ec7n \u0111\u00f3 g\u1eedi cho \u201ckh\u00e1ch ch\u01b0a d\u00f9ng\u201d s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i t\u1ecfa nh\u1eefng nghi ng\u1edd c\u1ee7a kh\u00e1ch, c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch mua h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o, thu h\u00fat, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u2026 cho c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. C\u00e1c doanh nghi\u1ec7p, c\u1eeda h\u00e0ng v\u1eabn th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1eefng email \u201ch\u1eb9n gi\u1edd\u201d, email t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd, t\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng.  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":7540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,76],"tags":[],"class_list":["post-7539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-quang-cao-huong-dan","category-quang-cao-huong-dan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ch\u1ecdn ch\u1ee7 \u0111\u1ec1 g\u00ec cho email ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/chon-chu-de-gi-cho-email-tiep-thi-tu-dong\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u1ecdn ch\u1ee7 \u0111\u1ec1 g\u00ec cho email ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Email l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o, thu h\u00fat, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u2026 cho c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. 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