{"id":7545,"date":"2017-06-23T10:28:52","date_gmt":"2017-06-23T03:28:52","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=7545"},"modified":"2017-06-26T11:27:29","modified_gmt":"2017-06-26T04:27:29","slug":"fpt-shop-tung-dinh-dung-chien-luoc-dan-kien-vay-quanh-con-voi-de-ban-hang","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/fpt-shop-tung-dinh-dung-chien-luoc-dan-kien-vay-quanh-con-voi-de-ban-hang\/","title":{"rendered":"FPT Shop t\u1eebng \u0111\u1ecbnh d\u00f9ng chi\u1ebfn l\u01b0\u1ee3c &#8220;\u0111\u00e0n ki\u1ebfn v\u00e2y quanh con voi&#8221; \u0111\u1ec3 b\u00e1n h\u00e0ng"},"content":{"rendered":"<p class=\"sapo\"><strong>D\u00f9 kh\u00f4ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i FPT, \u00f4ng B\u1ea3o v\u1eabn hy v\u1ecdng m\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t doanh nghi\u1ec7p n\u00e0o \u0111\u00f3.<\/strong><\/p>\n<p>Chi\u1ec1u ng\u00e0y 22\/6, \u00f4ng Ng\u00f4 Qu\u1ed1c B\u1ea3o &#8211; Gi\u00e1m \u0111\u1ed1c kinh doanh FPT Digital Retail \u0111\u00e3 c\u00f3 b\u00e0i chia s\u1ebb v\u1ec1 omni-channel (b\u00e1n h\u00e0ng \u0111a k\u00eanh) t\u1ea1i s\u1ef1 ki\u1ec7n \u201cPh\u00e1t tri\u1ec3n ng\u00e0nh b\u00e1n l\u1ebb\u201d do Forbes Vi\u1ec7t Nam t\u1ed5 ch\u1ee9c.<\/p>\n<p>\u00d4ng B\u1ea3o cho hay, m\u1ed9t v\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e2y, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c coi l\u00e0 xu h\u01b0\u1edbng th\u1eddi th\u01b0\u1ee3ng. G\u1ea7n \u0111\u00e2y kh\u00e1i ni\u1ec7m c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 c\u0169ng xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp m\u1ecdi n\u01a1i. Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 gi\u1ebft ch\u1ebft c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng.<\/p>\n<p>Theo \u00f4ng B\u1ea3o, v\u1edbi nh\u1eefng doanh nghi\u1ec7p ng\u1ea1i thay \u0111\u1ed5i, ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd h\u1ecd s\u1ebd m\u1ea5t \u0111i nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u00f3 l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 online. C\u00e1c doanh nghi\u1ec7p c\u0169ng b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 kh\u00f4ng gian \u0111\u1ecba l\u00fd khi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 thi\u1ebfu s\u1ef1 t\u01b0\u01a1ng t\u00e1c ngay l\u1eadp t\u1ee9c v\u1edbi h\u1ecd.<\/p>\n<p>D\u00f9 b\u00e1n h\u00e0ng online r\u1ea5t ph\u00e1t tri\u1ec3n trong th\u1eddi gian qua nh\u01b0ng v\u1ecb l\u00e3nh \u0111\u1ea1o c\u1ee7a FPT Digital Retail kh\u1eb3ng \u0111\u1ecbnh c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng &#8220;v\u1eabn c\u00f2n \u0111\u1ea5t s\u1ed1ng&#8221;. B\u1edfi \u00f4ng B\u1ea3o cho r\u1eb1ng, v\u1eabn c\u00f2n m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng th\u00edch mua s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7. H\u1ecd c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m qua c\u00e1c k\u00eanh online nh\u01b0ng v\u1eabn th\u00edch \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp tr\u01b0\u1edbc khi mua h\u00e0ng.<\/p>\n<p>Theo k\u1ebft qu\u1ea3 m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t t\u1ea1i M\u1ef9, c\u00f3 \u0111\u1ebfn 67% Gen-Z (th\u1ebf h\u1ec7 t\u1eeb 13-21 tu\u1ed5i, sinh ra v\u1edbi smartphone v\u00e0 Internet) v\u1eabn th\u01b0\u1eddng xuy\u00ean \u0111\u1ebfn c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, 31% v\u1eabn th\u1ec9nh tho\u1ea3ng \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/p>\n<p>\u00d4ng B\u1ea3o l\u1ea5y d\u1eabn ch\u1ee9ng ngay ch\u00ednh Amazon &#8211; \u0111\u1ea1i gia b\u00e1n h\u00e0ng online g\u1ea7n \u0111\u00e2y c\u0169ng chuy\u1ec3n sang c\u1eeda h\u00e0ng v\u1eadt l\u00fd. Ri\u00eang V\u1edbi FPT shop, hi\u1ec7n m\u1ea3ng online \u0111\u00f3ng g\u00f3p 15% t\u1ed5ng doanh thu.<\/p>\n<p>Gi\u00e1m \u0111\u1ed1c kinh doanh FPT Digital Retail nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c b\u00e1n h\u00e0ng \u0111a k\u00eanh trong n\u1ec1n kinh t\u1ebf hi\u1ec7n nay. &#8220;67% kh\u00e1ch h\u00e0ng t\u00ecm s\u1ea3n ph\u1ea9m tr\u00ean m\u1ed9t k\u00eanh nh\u01b0ng l\u1ea1i mua h\u00e0ng tr\u00ean m\u1ed9t k\u00eanh kh\u00e1c&#8221;, \u00f4ng B\u1ea3o chia s\u1ebb k\u1ebft qu\u1ea3 m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t.<\/p>\n<p>V\u1ecb doanh nh\u00e2n n\u00e0y nh\u1ea5n m\u1ea1nh, &#8220;N\u1ebfu ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng, c\u00e1c doanh nghi\u1ec7p s\u1ebd m\u1ea5t \u0111i c\u01a1 h\u1ed9i&#8221;.<\/p>\n<p>C\u0169ng t\u1ea1i s\u1ef1 ki\u1ec7n, \u00f4ng B\u1ea3o \u0111\u00e3 chia s\u1ebb m\u1ed9t m\u00f4 h\u00ecnh v\u1ec1 b\u00e1n h\u00e0ng \u0111a k\u00eanh &#8220;omni-channel&#8221; m\u00e0 \u0111\u01a1n v\u1ecb n\u00e0y t\u1eebng c\u00f3 \u00fd \u0111\u1ecbnh \u00e1p d\u1ee5ng.<\/p>\n<p>\u00d4ng B\u1ea3o cho bi\u1ebft, 2 n\u0103m tr\u01b0\u1edbc, TGD\u0110 l\u00e0 \u0111\u1ed1i th\u1ee7 r\u1ea5t l\u1edbn c\u1ee7a FPT Shop. &#8220;Khi \u0111\u00f3 ch\u00fang t\u00f4i kh\u00f4ng ngh\u0129 \u0111\u1ebfn vi\u1ec7c v\u01b0\u1ee3t qua ai c\u1ea3 m\u00e0 ch\u1ec9 mu\u1ed1n ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. Ch\u00fang t\u00f4i ngh\u0129 ra chi\u1ebfn l\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u00e0n ki\u1ebfn v\u00e2y quanh con voi&#8221;, \u00f4ng n\u00f3i.<\/p>\n<p>\u00dd t\u01b0\u1edfng c\u1ee7a \u00f4ng B\u1ea3o v\u00e0 c\u1ed9ng s\u1ef1 l\u00e0 m\u1edf ra nh\u1eefng c\u1eeda h\u00e0ng nh\u1ecf v\u1edbi m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng &#8220;touch and feel&#8221; (ch\u1ea1m v\u00e0 c\u1ea3m nh\u1eadn). C\u1eeda h\u00e0ng kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng ch\u1ec9 \u0111\u1ebfn \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m v\u00e0 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n. \u0110\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed s\u1ebd c\u00f3 m\u1ed9t \u0111\u1ed9i t\u01b0 v\u1ea5n t\u1eeb xa chung cho c\u1ea3 h\u1ec7 th\u1ed1ng. T\u1ea1i m\u1ed7i c\u1eeda h\u00e0ng s\u1ebd c\u00f3 m\u1ed9t ipad ho\u1eb7c m\u00e0n h\u00ecnh l\u1edbn, gi\u00fap kh\u00e1ch h\u00e0ng chia s\u1ebb v\u1edbi \u0111\u1ed9i t\u01b0 v\u1ea5n t\u1eeb xa. &#8220;Ch\u00fang t\u00f4i c\u0169ng bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi t\u1eebng mua h\u00e0ng c\u1ee7a FPT Shop th\u00e0nh ng\u01b0\u1eddi t\u01b0 v\u1ea5n. Nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n tham gia s\u1ebd \u0111\u0103ng k\u00fd v\u00e0o m\u1ed9t m\u1ea1ng l\u01b0\u1edbi&#8221;, l\u00e3nh \u0111\u1ea1o FPT n\u00f3i v\u1ec1 \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh.<\/p>\n<p>&#8220;Tuy nhi\u00ean cu\u1ed1i c\u00f9ng m\u00f4 h\u00ecnh \u0111\u00f3 \u0111\u00e3 kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n&#8221;, \u00f4ng B\u1ea3o ti\u1ebfc nu\u1ed1i. D\u00f9 kh\u00f4ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i FPT, \u00f4ng B\u1ea3o v\u1eabn chia s\u1ebb v\u1edbi hy v\u1ecdng m\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t doanh nghi\u1ec7p n\u00e0o \u0111\u00f3.<\/p>\n<p class=\"p-author\" style=\"text-align: right;\"><strong class=\"detail-author\">Theo Linh Lam<\/strong><\/p>\n<p class=\"p-source source2\" style=\"text-align: right;\">NDH<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00f9 kh\u00f4ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i FPT, \u00f4ng B\u1ea3o v\u1eabn hy v\u1ecdng m\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t doanh nghi\u1ec7p n\u00e0o \u0111\u00f3. Chi\u1ec1u ng\u00e0y 22\/6, \u00f4ng Ng\u00f4 Qu\u1ed1c B\u1ea3o &#8211; Gi\u00e1m \u0111\u1ed1c kinh doanh FPT Digital Retail \u0111\u00e3 c\u00f3 b\u00e0i chia s\u1ebb v\u1ec1 omni-channel (b\u00e1n h\u00e0ng \u0111a k\u00eanh) t\u1ea1i s\u1ef1 ki\u1ec7n \u201cPh\u00e1t  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":7546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-7545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FPT Shop t\u1eebng \u0111\u1ecbnh d\u00f9ng chi\u1ebfn l\u01b0\u1ee3c &quot;\u0111\u00e0n ki\u1ebfn v\u00e2y quanh con voi&quot; \u0111\u1ec3 b\u00e1n h\u00e0ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/fpt-shop-tung-dinh-dung-chien-luoc-dan-kien-vay-quanh-con-voi-de-ban-hang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FPT Shop t\u1eebng \u0111\u1ecbnh d\u00f9ng chi\u1ebfn l\u01b0\u1ee3c &quot;\u0111\u00e0n ki\u1ebfn v\u00e2y quanh con voi&quot; \u0111\u1ec3 b\u00e1n h\u00e0ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"D\u00f9 kh\u00f4ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i FPT, \u00f4ng B\u1ea3o v\u1eabn hy v\u1ecdng m\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t doanh nghi\u1ec7p n\u00e0o \u0111\u00f3. 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