{"id":7608,"date":"2017-06-23T11:26:36","date_gmt":"2017-06-23T04:26:36","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=7608"},"modified":"2017-06-26T11:18:02","modified_gmt":"2017-06-26T04:18:02","slug":"miliket-tu-giay-goi-kieu-xi-mang-toi-bao-bi-nilon-hien-dai-noi-bat-lieu-co-dep-hon","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/miliket-tu-giay-goi-kieu-xi-mang-toi-bao-bi-nilon-hien-dai-noi-bat-lieu-co-dep-hon\/","title":{"rendered":"Miliket &#8211; T\u1eeb gi\u1ea5y g\u00f3i ki\u1ec3u &#8220;xi m\u0103ng&#8221; t\u1edbi bao b\u00ec nilon hi\u1ec7n \u0111\u1ea1i: N\u1ed5i b\u1eadt li\u1ec7u c\u00f3 \u0111\u1eb9p h\u01a1n?"},"content":{"rendered":"<p class=\"sapo\"><strong>Mua m\u1ed9t nh\u00e3n h\u00e0ng nhi\u1ec1u khi \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec th\u00f3i quen. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c &#8220;th\u00f3i quen&#8221; n\u00e0y r\u1ea5t may m\u1eafn.<\/strong><\/p>\n<p>\u0110i si\u00eau th\u1ecb ai c\u0169ng nh\u00ecn th\u1ea5y m\u00ec t\u00f4m Miliket v\u1edbi bao b\u00ec s\u00e1ng choang. Kh\u00f4ng c\u00f2n bao gi\u1ea5y \u0111en x\u00ec x\u00f9 x\u00ec nh\u01b0 bao xi m\u0103ng. H\u00ecnh \u1ea3nh m\u1edbi \u0111\u1eb9p h\u01a1n, hi\u1ec7n \u0111\u1ea1i h\u01a1n.<\/p>\n<p>N\u00f3i v\u1ec1 m\u00ec t\u00f4m, nh\u00e3n Miliket Hai t\u00f4m c\u00f3 th\u1ec3 n\u00f3i c\u00f3 l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi l\u00e2u nh\u1ea5t. T\u1eeb nh\u1eefng n\u0103m bao c\u1ea5p n\u00f3 \u0111\u00e3 xu\u1ea5t hi\u1ec7n r\u1ed3i. Bao ch\u1ee5c n\u0103m nay bao b\u00ec c\u1ee7a n\u00f3 v\u1eabn x\u1ea5u nh\u1ea5t qu\u1ea3 \u0111\u1ea5t nh\u01b0 v\u1eady. X\u1ea5u nh\u01b0ng r\u1ea5t quen thu\u1ed9c. X\u1ea5u nh\u01b0ng &#8220;identity&#8221; (nh\u1eadn di\u1ec7n) g\u1eafn v\u1edbi k\u00fd \u1ee9c c\u1ee7a nhi\u1ec1u th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng 6x, 7x v\u00e0 8x.<\/p>\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 k\u00fd \u1ee9c s\u00e2u \u0111\u1eadm nh\u01b0 Miliket, nhi\u1ec1u khi brand distintiveness (n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u) kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 b\u1eaft m\u1eaft. N\u00f3 c\u00f2n n\u1eb1m \u1edf s\u1ef1 li\u00ean k\u1ebft gi\u1eefa brand memory (k\u00fd \u1ee9c) v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Miliket hai t\u00f4m bao b\u00ec m\u1edbi. Li\u1ec7u ai \u0111\u00f3 v\u1ed1n quen bao b\u00ec x\u1ea5u x\u00ed \u0111en k\u1ecbt s\u1ebd b\u1ecf qua bao b\u00ec m\u1edbi? Miliket m\u1eb7c \u0111\u1ecbnh m\u00ec \u0103n l\u1ea9u. C\u00e1c qu\u00e1n l\u1ea9u mua (v\u00ec gi\u00e1 r\u1ebb?) nhi\u1ec1u th\u00e0nh quen. S\u1ee3i m\u00ec, bao b\u00ec m\u1edbi kh\u00f4ng dai dai quen thu\u1ed9c, m\u00e0 b\u1edf h\u01a1n v\u00e0 tr\u1eafng \u0111\u1eb9p h\u01a1n.<\/p>\n<p><strong>Mua m\u1ed9t nh\u00e3n h\u00e0ng nhi\u1ec1u khi \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec th\u00f3i quen. <\/strong>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c &#8220;th\u00f3i quen&#8221; n\u00e0y r\u1ea5t may m\u1eafn. Kh\u00f4ng ph\u1ea3i ng\u00e0y m\u1ed9t ng\u00e0y hai m\u00e0 c\u00f3. H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng kh\u00f3 hi\u1ec3u l\u1eafm. H\u1ecd c\u0169ng mua v\u00ec quen. Th\u1ea5y kh\u00e1c v\u1edbi nh\u1eefng g\u00ec \u0111\u00e3 l\u01b0u l\u1ea1i trong memory (tr\u00ed nh\u1edb, k\u00fd \u1ee9c) l\u00e0 kh\u00f4ng mua n\u1eefa.<\/p>\n<p>Thay \u0111\u1ed5i hay kh\u00f4ng gi\u1eef nguy\u00ean. Thay \u0111\u1ed5i l\u00e0m m\u1edbi nh\u01b0 th\u1ebf n\u00e0o. Thay \u0111\u1ed5i ngay c\u1ea3 khi \u0111ang \u1ed5n, \u0111ang t\u1ed1t. B\u00e0i to\u00e1n qu\u1ea3n tr\u1ecb th\u00fa v\u1ecb th\u00e1ch th\u1ee9c l\u00e0 thay \u0111\u1ed5i v\u1eeba \u0111\u1ec3 t\u1ed1t h\u01a1n v\u1eeba kh\u00f4ng t\u1ed5n h\u1ea1i \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u0169. N\u1ebfu \u0111\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p line extension cho d\u00f2ng cao c\u1ea5p c\u00f3 l\u1ebd n\u00ean ch\u1ec9nh th\u00eam t\u1eeb v\u00e0o t\u00ean c\u0169 Miliket s\u1ebd h\u1ee3p l\u00fd h\u01a1n.<\/p>\n<p>Brand distinctiveness (n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u) l\u00e0 m\u1ed9t trong ba n\u1ed9i dung key c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u (c\u00f9ng Brand Differentiation v\u00e0 Brand Relevance).<\/p>\n<p><strong>N\u1ed5i b\u1eadt l\u00e0 \u0111\u1ec3 thu h\u00fat v\u00e0 \u0111\u1ec3 l\u01b0u v\u00e0o tr\u00ed nh\u1edb. <\/strong>Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Miliket hai t\u00f4m, n\u1ed5i b\u1eadt c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi \u0111\u1eb9p h\u01a1n. B\u1edfi v\u00ec memory c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 ghi nh\u1edb r\u1ea5t s\u00e2u \u0111\u1eadm c\u00e1i bao b\u00ec x\u00f9 x\u00ec x\u1ea5u x\u00ed r\u1ed3i.<\/p>\n<p>C\u00f2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi th\u00ec sao? D\u0129 nhi\u00ean s\u1ebd ch\u1ecdn bao b\u00ec m\u1edbi r\u1ed3i. V\u00ec n\u00f3 n\u1ed5i b\u1eadt h\u01a1n thu h\u00fat h\u01a1n. Quan tr\u1ecdng l\u00e0 ti\u1ec1m th\u1ee9c (subconscious) ch\u01b0a b\u1ecb l\u1ea5p \u0111\u1ea7y b\u1edfi k\u00fd \u1ee9c c\u0169.<\/p>\n<p class=\"p-author\" style=\"text-align: right;\"><strong class=\"detail-author\">Brandson<\/strong><\/p>\n<p class=\"p-source source2\" style=\"text-align: right;\">Theo Tr\u00ed Th\u1ee9c Tr\u1ebb<\/p>\n<p id=\"ContentPlaceHolder1_ContentPlaceHolder1_ctl00_ctrDetail_divtinlienquan\" class=\"relationnews\"><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mua m\u1ed9t nh\u00e3n h\u00e0ng nhi\u1ec1u khi \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec th\u00f3i quen. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c &#8220;th\u00f3i quen&#8221; n\u00e0y r\u1ea5t may m\u1eafn. \u0110i si\u00eau th\u1ecb ai c\u0169ng nh\u00ecn th\u1ea5y m\u00ec t\u00f4m Miliket v\u1edbi bao b\u00ec s\u00e1ng choang. Kh\u00f4ng c\u00f2n bao gi\u1ea5y \u0111en x\u00ec x\u00f9 x\u00ec nh\u01b0 bao xi m\u0103ng. H\u00ecnh \u1ea3nh m\u1edbi \u0111\u1eb9p h\u01a1n, hi\u1ec7n  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":7609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-7608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Miliket - T\u1eeb gi\u1ea5y g\u00f3i ki\u1ec3u &quot;xi m\u0103ng&quot; t\u1edbi bao b\u00ec nilon hi\u1ec7n \u0111\u1ea1i: N\u1ed5i b\u1eadt li\u1ec7u c\u00f3 \u0111\u1eb9p h\u01a1n? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/miliket-tu-giay-goi-kieu-xi-mang-toi-bao-bi-nilon-hien-dai-noi-bat-lieu-co-dep-hon\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miliket - T\u1eeb gi\u1ea5y g\u00f3i ki\u1ec3u &quot;xi m\u0103ng&quot; t\u1edbi bao b\u00ec nilon hi\u1ec7n \u0111\u1ea1i: N\u1ed5i b\u1eadt li\u1ec7u c\u00f3 \u0111\u1eb9p h\u01a1n? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Mua m\u1ed9t nh\u00e3n h\u00e0ng nhi\u1ec1u khi \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec th\u00f3i quen. 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