{"id":7917,"date":"2017-06-26T15:17:00","date_gmt":"2017-06-26T08:17:00","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=7917"},"modified":"2017-07-03T11:45:24","modified_gmt":"2017-07-03T04:45:24","slug":"7917-2","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/7917-2\/","title":{"rendered":"\u0110ua nhau livestream \u0111\u1ec3 b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng"},"content":{"rendered":"
\n

T\u1eeb ng\u01b0\u1eddi kinh doanh nh\u1ecf l\u1ebb \u0111\u1ebfn c\u00e1c nh\u00e3n h\u00e0ng, h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Vi\u1ec7t Nam \u0111\u1ec1u ch\u1ecdn c\u00e1ch “l\u00ean s\u00f3ng” \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/strong><\/p>\n<\/div>\n

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\u201cTrong khi (gi\u00e1) qu\u1ea3ng c\u00e1o Facebook ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf th\u00ec (gi\u00e1) Livestream g\u1ea7n b\u1eb1ng 0. Ch\u1ec9 v\u1edbi chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i hay m\u00e1y t\u00ednh c\u00f3 k\u1ebft n\u1ed1i internet, b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ef1 t\u1ed5 ch\u1ee9c cho m\u00ecnh m\u1ed9t bu\u1ed5i ph\u00e1t s\u00f3ng m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y c\u00f3 n\u1eb1m m\u01a1 ch\u00fang ta c\u0169ng kh\u00f4ng bao gi\u1edd c\u00f3 \u0111\u01b0\u1ee3c\u201d, tr\u00edch l\u1eddi rao v\u1ec1 kh\u00f3a h\u1ecdc \u2018Livestream b\u00e1n h\u00e0ng\u2019 c\u1ee7a m\u1ed9t trung t\u00e2m gi\u1ea3ng d\u1ea1y v\u1ec1 marketing online t\u1ea1i H\u00e0 N\u1ed9i.<\/p>\n

Kh\u00f4ng kh\u00f3 \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c kh\u00f3a h\u1ecdc nh\u01b0 th\u1ebf n\u00e0y \u0111ang \u0111\u01b0\u1ee3c c\u00e1c trung t\u00e2m m\u1eddi ch\u00e0o. Ti\u1ebft ki\u1ec7m h\u01a1n, ch\u1ec9 c\u1ea7n g\u00f5 “livestream b\u00e1n h\u00e0ng” tr\u00ean Google, ng\u01b0\u1eddi d\u00f9ng l\u1eadp t\u1ee9c s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n 650.000 k\u1ebft qu\u1ea3 v\u1ec1 c\u00e1c “b\u00ed k\u00edp” hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng kinh doanh online chia s\u1ebb v\u1edbi nhau.<\/p>\n

Tr\u00ean Facebook, c\u00e1c c\u00e1 nh\u00e2n b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn hi\u1ec7n c\u00f3 xu h\u01b0\u1edbng chuy\u1ec3n m\u1ea1nh sang livestream \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00ec t\u00ednh t\u01b0\u01a1ng t\u00e1c cao. Nh\u1eefng c\u00e1 nh\u00e2n k\u00e9m n\u1ed5i ti\u1ebfng c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea1t v\u00e0i ngh\u00ecn l\u01b0\u1ee3t xem cho m\u1ed9t bu\u1ed5i “ph\u00e1t s\u00f3ng”. Ri\u00eang nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng n\u1ed5i ti\u1ebfng, nh\u1ea5t l\u00e0 trong l\u0129nh v\u1ef1c m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb v\u00e0i ch\u1ee5c ngh\u00ecn \u0111\u1ebfn h\u01a1n tr\u0103m ngh\u00ecn l\u01b0\u1ee3t xem trong m\u1ed9t l\u1ea7n.<\/p>\n

\"Bu\u1ed5i
Bu\u1ed5i livestream gi\u1edbi thi\u1ec7u m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u son m\u00f4i c\u1ee7a n\u1eef ca s\u1ef9 T\u00f3c Ti\u00ean v\u00e0o th\u00e1ng 11\/2016.<\/figcaption><\/figure>\n

Hay nh\u01b0 m\u1edbi h\u00f4m 19\/6, bu\u1ed5i livestream kh\u00f4ng kh\u00e1c g\u00ec c\u00e1c k\u00eanh mua h\u00e0ng tr\u00ean TV c\u1ee7a ngh\u1ec7 s\u0129 Hu\u1ef3nh L\u1eadp v\u00e0 kh\u00e1ch m\u1eddi Chloe Nguy\u1ec5n \u2013 m\u1ed9t vlogger v\u1ec1 l\u00e0m \u0111\u1eb9p, c\u0169ng thu h\u00fat \u0111\u01b0\u1ee3c h\u00e0ng ch\u1ee5c ngh\u00ecn l\u01b0\u1ee3t xem. C\u00e1c bu\u1ed5i n\u00e0y t\u1ea5t nhi\u00ean l\u00e0 do c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ee9ng ra t\u1ed5 ch\u1ee9c \u0111\u1ec3 v\u1eeba qu\u1ea3ng c\u00e1o, v\u1eeba t\u0103ng doanh s\u1ed1 t\u1ee9c th\u00ec.C\u00e1c nh\u00e3n h\u00e0ng c\u0169ng kh\u00f4ng \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c. C\u00f4ng th\u1ee9c chung c\u1ee7a h\u1ecd l\u00e0 thu\u00ea ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 livestream tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m. M\u1ed7i bu\u1ed5i “l\u00ean h\u00ecnh” ch\u1ec9 k\u00e9o d\u00e0i kho\u1ea3ng 30 ph\u00fat v\u00e0o th\u00e1ng 11 n\u0103m ngo\u00e1i c\u1ee7a n\u1eef ca s\u0129 T\u00f3c Ti\u00ean gi\u1edbi thi\u1ec7u m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u son m\u00f4i thu h\u00fat g\u1ea7n 160.000 l\u01b0\u1ee3t xem, h\u01a1n 3.000 b\u00ecnh lu\u1eadn v\u00e0 h\u01a1n 12.000 l\u01b0\u1ee3t b\u00e0y t\u1ecf c\u1ea3m x\u00fac. Bu\u1ed5i livestream d\u00e0i h\u01a1n m\u1ed9t gi\u1edd c\u1ee7a di\u1ec5n vi\u00ean T\u00fa Vi gi\u1edbi thi\u1ec7u m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa ch\u1ed1ng n\u1eafng h\u1ed3i \u0111\u1ea7u th\u00e1ng n\u00e0y c\u0169ng thu h\u00fat h\u01a1n 102.000 l\u01b0\u1ee3t xem v\u00e0 h\u01a1n 8.800 l\u01b0\u1ee3t b\u00e0y t\u1ecf c\u1ea3m x\u00fac.<\/p>\n

\"Bu\u1ed5i
Bu\u1ed5i livestream chuy\u00ean nghi\u1ec7p kh\u00f4ng kh\u00e1c g\u00ec ch\u01b0\u01a1ng tr\u00ecnh mua h\u00e0ng tr\u00ean TV c\u1ee7a Hu\u1ef3nh L\u1eadp.<\/figcaption><\/figure>\n

Th\u1ef1c t\u1ebf, livestream l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c c\u1ee7a m\u00f4 h\u00ecnh Social Commerce (th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u01b0\u01a1ng t\u00e1c) \u0111ang ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ebf gi\u1edbi. \u0110\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng; v\u00e0 gi\u1eefa nh\u1eefng ng\u01b0\u1eddi d\u00f9ng v\u1edbi nhau, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb, trao \u0111\u1ed5i v\u1ec1 nh\u1eefng kinh nghi\u1ec7m mua s\u1eafm online. Trong \u0111\u00f3, d\u00f9ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m qua livestream l\u00e0 m\u00f4 h\u00ecnh \u0111ang r\u1ea5t th\u00e0nh c\u00f4ng t\u1ea1i Alibaba (Trung Qu\u1ed1c).<\/p>\n

T\u1ea1i \u0110\u00f4ng Nam \u00c1, ph\u01b0\u01a1ng th\u1ee9c n\u00e0y c\u0169ng \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ea1i gia Lazada \u00e1p d\u1ee5ng t\u1ea1i c\u00e1c n\u01b0\u1edbc nh\u01b0 Th\u00e1i Lan, Indonesia. Theo nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn n\u00e0y, vi\u1ec7c livestream b\u01b0\u1edbc \u0111\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i kh\u1ea3 quan t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\u201cS\u1edf d\u0129 m\u00f4 h\u00ecnh livestream \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng v\u00ec h\u1ed9i t\u1ee5 nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 t\u00ednh gi\u1ea3i tr\u00ed, t\u00ednh th\u1ef1c t\u1ebf v\u00e0 ph\u1ea7n n\u00e0o gi\u00fap lo\u1ea1i b\u1ecf nh\u1eefng e ng\u1ea1i khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea7m n\u1eafm, th\u1eed s\u1ea3n ph\u1ea9m. Th\u00f4ng qua n\u00f3, ng\u01b0\u1eddi d\u00f9ng ‘nh\u00ecn’ \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m th\u1eadt, c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c r\u00f5 h\u01a1n v\u1ec1 t\u00ednh n\u0103ng, c\u00f4ng d\u1ee5ng c\u0169ng nh\u01b0 \u0111\u01b0\u1ee3c nghe c\u00e1c l\u1eddi nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c chuy\u00ean gia, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c t\u1eeb ch\u00ednh nh\u1eefng ng\u01b0\u1eddi mua tr\u01b0\u1edbc \u0111\u00e2y\u201d, Lazada nh\u1eadn x\u00e9t.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, kh\u00f4ng \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c \u0111ua livestream \u0111\u1ec3 t\u0103ng doanh s\u1ed1, Lazada cho hay s\u1ebd tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch k\u00edch c\u1ea7u b\u1eb1ng ph\u01b0\u01a1ng th\u1ee9c n\u00e0y li\u00ean t\u1ee5c trong 4 ng\u00e0y t\u1eeb 27 \u0111\u1ebfn 30\/6 t\u1edbi. \u00a0M\u1ed9t lo\u1ea1t nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng nh\u01b0 Hu\u1ef3nh L\u1eadp, C\u00e1t T\u01b0\u1eddng, Will 365, Kaity, M\u00e2u Th\u1ee7y\u2026 v\u00e0 nh\u1eefng ng\u00f4i sao m\u1ea1ng nh\u01b0 Vinh Tr\u1ea7n, Chloe Nguy\u1ec5n, Duy Kh\u00e1nh s\u1ebd \u0111\u01b0\u1ee3c m\u1eddi \u0111\u1ec3 livestream d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0a ra c\u00e1c l\u1eddi khuy\u00ean, \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ed9t lo\u1ea1t ng\u00e0nh h\u00e0ng t\u1eeb c\u00f4ng ngh\u1ec7, thi\u1ebft b\u1ecb gia \u0111\u00ecnh, th\u1eddi trang, s\u1ea3n ph\u1ea9m m\u1eb9 v\u00e0 b\u00e9 \u0111\u1ebfn m\u1ef9 ph\u1ea9m.<\/p>\n

\u201cT\u1ea1i Vi\u1ec7t Nam, c\u00f3 kho\u1ea3ng 35 tri\u1ec7u ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng Facebook, ngh\u0129a l\u00e0 h\u01a1n m\u1ed9t ph\u1ea7n ba d\u00e2n s\u1ed1 c\u00f3 t\u00e0i kho\u1ea3n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. \u0110\u00e2y th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u201d, \u00f4ng Alexandre Dardy – CEO Lazada Vi\u1ec7t Nam nh\u1eadn x\u00e9t.<\/p>\n

Vi\u1ec7c kh\u1edfi x\u01b0\u1edbng livestream c\u1ee7a Lazada c\u0169ng \u0111\u00e1nh tr\u00fang nhu c\u1ea7u c\u1ee7a m\u1ed9t lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u. Samsung, Comet, Unicharm v\u00e0 Biti’s, L’oreal, Philips, Xiaomi\u2026 \u0111\u1ec1u cho bi\u1ebft s\u1ebd tham gia v\u00e0o s\u1ef1 ki\u1ec7n n\u00e0y. Theo \u0111\u00f3, c\u00e1c bu\u1ed5i livestream ngo\u00e0i ph\u00e1t tr\u00ean website, \u1ee9ng d\u1ee5ng v\u00e0 fanpage c\u1ee7a trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t \u0111\u1ed3ng th\u1eddi tr\u00ean fanpage c\u1ee7a ngh\u1ec7 s\u1ef9 tham gia v\u00e0 nh\u00e3n h\u00e0ng \u0111\u01b0\u1ee3c b\u00e1n.<\/p>\n

D\u1ef1 ki\u1ebfn, m\u1ed7i livestream s\u1ebd k\u00e9o d\u00e0i t\u1eeb 45 ph\u00fat \u0111\u1ebfn m\u1ed9t gi\u1edd. V\u1edbi vi\u1ec7c ph\u00e1t \u0111\u1ed3ng lo\u1ea1t tr\u00ean 5-6 n\u1ec1n t\u1ea3ng, m\u1ed9t bu\u1ed5i livestream d\u1ef1 ki\u1ebfn thu h\u00fat 300.000-400.000 l\u01b0\u1ee3t xem.<\/p>\n

Vi\u1ec5n Th\u00f4ng<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u1eeb ng\u01b0\u1eddi kinh doanh nh\u1ecf l\u1ebb \u0111\u1ebfn c\u00e1c nh\u00e3n h\u00e0ng, h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Vi\u1ec7t Nam \u0111\u1ec1u ch\u1ecdn c\u00e1ch “l\u00ean s\u00f3ng” \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u201cTrong khi (gi\u00e1) qu\u1ea3ng c\u00e1o Facebook ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf th\u00ec (gi\u00e1) Livestream g\u1ea7n b\u1eb1ng 0. Ch\u1ec9 v\u1edbi chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i hay m\u00e1y t\u00ednh c\u00f3 …<\/p>\n","protected":false},"author":4,"featured_media":7919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,63],"tags":[],"class_list":["post-7917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-y-tuong-ban-le"],"yoast_head":"\n\u0110ua nhau livestream \u0111\u1ec3 b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/7917-2\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110ua nhau livestream \u0111\u1ec3 b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"T\u1eeb ng\u01b0\u1eddi kinh doanh nh\u1ecf l\u1ebb \u0111\u1ebfn c\u00e1c nh\u00e3n h\u00e0ng, h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Vi\u1ec7t Nam \u0111\u1ec1u ch\u1ecdn c\u00e1ch “l\u00ean s\u00f3ng” \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u201cTrong khi (gi\u00e1) qu\u1ea3ng c\u00e1o Facebook ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf th\u00ec (gi\u00e1) Livestream g\u1ea7n b\u1eb1ng 0. 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