{"id":8098,"date":"2017-06-27T10:46:55","date_gmt":"2017-06-27T03:46:55","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=8098"},"modified":"2017-07-03T10:47:13","modified_gmt":"2017-07-03T03:47:13","slug":"nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/","title":{"rendered":"Nh\u1eefng m\u1eb9o nh\u1ecf gi\u00fap m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords \u0111\u1ea1t hi\u1ec7u qu\u1ea3 l\u1edbn"},"content":{"rendered":"<p>Google Adwords \u0111\u00e3 kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet. M\u1ed9t trong nh\u1eefng c\u00e1ch vi\u1ebft <strong>m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords<\/strong> hi\u1ec7u qu\u1ea3 l\u00e0 s\u00e1ng t\u1ea1o content, t\u01b0 duy ng\u00f4n ng\u1eef t\u1ed1t c\u0169ng nh\u01b0 c\u00f3 t\u1eeb kh\u00f3a th\u00edch h\u1ee3p. Tuy v\u1eady, kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords h\u1ea5p d\u1eabn, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">M\u1ee5c l\u1ee5c b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 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title=\"Ng\u00f4n t\u1eeb cho m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords\">Ng\u00f4n t\u1eeb cho m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#Khong_viet_tat\" title=\"Kh\u00f4ng vi\u1ebft t\u1eaft\">Kh\u00f4ng vi\u1ebft t\u1eaft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#Khong_duoc_coc_loc_noi_nhu_ra_lenh\" title=\"Kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ed9c l\u1ed1c, n\u00f3i nh\u01b0 ra l\u1ec7nh\">Kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ed9c l\u1ed1c, n\u00f3i nh\u01b0 ra l\u1ec7nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#Su_dung_dai_tu_nhan_xung\" title=\"S\u1eed d\u1ee5ng \u0111\u1ea1i t\u1eeb nh\u00e2n x\u01b0ng\">S\u1eed d\u1ee5ng \u0111\u1ea1i t\u1eeb nh\u00e2n x\u01b0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#Su_dung_tu_ngu_ngan_gon_cu_the\" title=\"S\u1eed d\u1ee5ng t\u1eeb ng\u1eef ng\u1eafn g\u1ecdn, c\u1ee5 th\u1ec3\">S\u1eed d\u1ee5ng t\u1eeb ng\u1eef ng\u1eafn g\u1ecdn, c\u1ee5 th\u1ec3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#Noi_dung_quang_cao\" title=\"N\u1ed9i dung qu\u1ea3ng c\u00e1o\">N\u1ed9i dung qu\u1ea3ng c\u00e1o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#Keyword\" title=\"Keyword\">Keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#_Xem_them\" title=\"\u00a0Xem th\u00eam:\">\u00a0Xem th\u00eam:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#Tiet_lo_15_cach_viet_tieu_de_quang_cao_Google_Adwords_my_an_lien\" title=\"Ti\u1ebft l\u1ed9 15 c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o Google Adwords m\u1ef3 \u0103n li\u1ec1n\">Ti\u1ebft l\u1ed9 15 c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o Google Adwords m\u1ef3 \u0103n li\u1ec1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#_Loi_ich\" title=\"\u00a0L\u1ee3i \u00edch\">\u00a0L\u1ee3i \u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#CTA_%E2%80%93_Call_to_action\" title=\"CTA \u2013 Call to action\">CTA \u2013 Call to action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#Cau_truc_mau_quang_cao\" title=\"C\u1ea5u tr\u00fac m\u1eabu qu\u1ea3ng c\u00e1o\">C\u1ea5u tr\u00fac m\u1eabu qu\u1ea3ng c\u00e1o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#Tieu_de_1\" title=\"Ti\u00eau \u0111\u1ec1 1\">Ti\u00eau \u0111\u1ec1 1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#Tieu_de_2\" title=\"Ti\u00eau \u0111\u1ec1 2\">Ti\u00eau \u0111\u1ec1 2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#Phan_mo_ta\" title=\"Ph\u1ea7n m\u00f4 t\u1ea3\">Ph\u1ea7n m\u00f4 t\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/#Tien_ich_mo_rong\" title=\"Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng\">Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng kinh nghi\u1ec7m \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c b\u1ea1n trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 g\u00e2y thi\u1ec7n c\u1ea3m cho h\u1ecd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ngon_tu_cho_mau_quang_cao_Google_Adwords\"><\/span>Ng\u00f4n t\u1eeb cho m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_51648\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-51648 size-full\" src=\"https:\/\/blog.bizweb.vn\/wp-content\/uploads\/2017\/06\/mau-quang-cao-google-adwords-2-e1498275829963.jpg\" alt=\"\" width=\"700\" height=\"614\" \/><\/p>\n<p class=\"wp-caption-text\"><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Ng\u00f4n t\u1eeb trong m\u1eabu qu\u1ea3ng c\u00e1o Google adwords r\u1ea5t quan tr\u1ecdng<\/em><\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Khong_viet_tat\"><\/span>Kh\u00f4ng vi\u1ebft t\u1eaft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nhi\u1ec1u b\u1ea1n c\u00f3 th\u00f3i quen s\u1eed d\u1ee5ng t\u1eeb vi\u1ebft t\u1eaft cho nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords, v\u00ed d\u1ee5 nh\u01b0: KM (khuy\u1ebfn m\u1ea1i), T2 (th\u00e1ng 2 hay th\u1ee9 2?), \u0110Ky (\u0111\u0103ng k\u00fd), VH (v\u0103n h\u00f3a hay v\u0103n h\u1ecdc?)\u2026.<\/p>\n<p>Nh\u1eefng t\u1eeb vi\u1ebft t\u1eaft ho\u1eb7c vi\u1ebft n\u1eeda v\u1eddi nh\u01b0 th\u1ebf n\u00e0y khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f3 ch\u1ecbu v\u00e0 h\u1ecd s\u1ebd kh\u00f4ng \u0111\u00e1nh gi\u00e1 cao s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng m\u1ea5t th\u1eddi gian ng\u1ed3i d\u1ecbch l\u1ea1i nh\u1eefng t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a b\u1ea1n v\u00e0 suy lu\u1eadn ng\u1eef ngh\u0129a c\u1ee7a n\u00f3. H\u1ecd s\u1ebd chuy\u1ec3n qua qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7. V\u00ec v\u1eady \u0111\u1eebng khi\u1ebfn kh\u00e1ch h\u00e0ng t\u1ee5t c\u1ea3m x\u00fac v\u00e0 b\u1ecf qua m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ch\u1ec9 v\u00ec nh\u1eefng t\u1eeb vi\u1ebft t\u1eaft, d\u00f9 l\u00e0 t\u1eeb th\u00f4ng d\u1ee5ng nh\u1ea5t.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Khong_duoc_coc_loc_noi_nhu_ra_lenh\"><\/span>Kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ed9c l\u1ed1c, n\u00f3i nh\u01b0 ra l\u1ec7nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u vi\u1ebft cho kh\u00e1ch h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi s\u1ebd tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng l\u00e0 \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d, d\u00f9ng nh\u1eefng t\u1eeb ng\u1eef c\u1ed9c l\u1ed1c, th\u00f4 k\u1ec7ch ch\u1ec9 khi\u1ebfn cho h\u1ecd b\u1ef1c m\u00ecnh v\u00e0 c\u1ea3m th\u1ea5y kh\u00f4ng \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng m\u00e0 th\u00f4i.<\/p>\n<p>Mu\u1ed1n kh\u00e1ch h\u00e0ng c\u00f3 thi\u1ec7n c\u1ea3m v\u00e0 s\u1eb5n s\u00e0ng \u1ea5n v\u00e0o qu\u1ea3ng c\u00e1o, \u0111\u1eebng n\u00f3i nh\u01b0 th\u1ebf n\u00e0y: Xem!, Click!, Mua ngay!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Su_dung_dai_tu_nhan_xung\"><\/span>S\u1eed d\u1ee5ng \u0111\u1ea1i t\u1eeb nh\u00e2n x\u01b0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u1ec1 ph\u00eda m\u00ecnh, b\u1ea1n n\u00ean x\u01b0ng h\u1eb3n t\u00ean th\u01b0\u01a1ng hi\u1ec7u ra, \u0111\u1ec3 t\u0103ng y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n. V\u00ed d\u1ee5: Bizweb lu\u00f4n \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n. C\u0169ng c\u00f3 th\u1ec3 x\u01b0ng M\u00ecnh\/T\u00f4i n\u1ebfu qu\u1ea3ng c\u00e1o mang t\u00ednh ch\u1ea5t k\u1ec3 chuy\u1ec7n. VD: T\u00f4i \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c 20 tri\u1ec7u\/th\u00e1ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p>V\u1ec1 ph\u00eda kh\u00e1ch h\u00e0ng: T\u1ed1t nh\u1ea5t l\u00e0 B\u1ea1n ho\u1eb7c Anh\/Ch\u1ecb. Ngo\u00e0i ra c\u00f3 th\u1ec3 g\u1ecdi theo \u0111\u1ed1i t\u01b0\u1ee3ng ngh\u1ec1 nghi\u1ec7p: Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, Ch\u1ee7 shop\u2026 Nhi\u1ec1u <strong>m\u1eabu qu\u1ea3ng c\u00e1o google adwords<\/strong> hi\u1ec7n \u0111\u1ea1i c\u00f2n hay s\u1eed d\u1ee5ng nh\u1eefng c\u00e1ch g\u1ecdi kh\u00e1ch h\u00e0ng kh\u00e1 th\u00e2n thi\u1ec7n nh\u01b0: C\u00e1c c\u00f4 n\u00e0ng xinh \u0111\u1eb9p, ch\u00e0ng trai, qu\u00fd c\u00f4\u2026. N\u00f3i chung, t\u00f9y thu\u1ed9c v\u00e0o t\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn, v\u1ec1 \u0111\u1ed9 tu\u1ed5i ho\u1eb7c \u0111\u1eb7c th\u00f9 s\u1ea3n ph\u1ea9m m\u00e0 \u0111\u01b0a ra t\u00ean g\u1ecdi v\u00e0 x\u01b0ng h\u00f4 sao cho h\u1ee3p l\u00fd.<\/p>\n<p>N\u00ean h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng t\u1eeb: Kh\u00e1ch h\u00e0ng, M\u1ecdi ng\u01b0\u1eddi. \u0110\u00e2y l\u00e0 nh\u1eefng t\u1eeb ng\u1eef mang \u0111\u1ebfn c\u1ea3m gi\u00e1c kh\u00f4ng th\u00e2n thi\u1ec7n, t\u1ea1o kho\u1ea3ng c\u00e1ch gi\u1eefa b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Su_dung_tu_ngu_ngan_gon_cu_the\"><\/span>S\u1eed d\u1ee5ng t\u1eeb ng\u1eef ng\u1eafn g\u1ecdn, c\u1ee5 th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>M\u1eabu qu\u1ea3ng c\u00e1o <\/strong><strong>Google Adwords<\/strong> c\u00f3 gi\u1edbi h\u1ea1n k\u00fd t\u1ef1 cho m\u1ed7i ph\u1ea7n, v\u00ed d\u1ee5 d\u00f2ng ti\u00eau \u0111\u1ec1: 25 k\u00fd t\u1ef1, m\u00f4 t\u1ea3: 70 k\u00fd t\u1ef1, n\u00ean m\u1ecdi k\u00fd t\u1ef1 \u0111\u1ec1u qu\u00fd gi\u00e1. Vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb ng\u1eef ng\u1eafn g\u1ecdn nh\u01b0ng r\u00f5 r\u00e0ng, \u0111\u1ee7 \u00fd ngh\u0129a s\u1ebd gi\u00fap b\u1ea1n r\u1ea5t nhi\u1ec1u trong vi\u1ec7c c\u00f3 th\u00eam kho\u1ea3ng tr\u1ed1ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p.<\/p>\n<p>H\u00e3y k\u1ebft h\u1ee3p c\u1ea3 ch\u1eef, s\u1ed1 v\u00e0 k\u00fd t\u1ef1 \u0111\u1eb7c bi\u1ec7t, v\u1eeba ng\u1eafn g\u1ecdn l\u1ea1i thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc h\u01a1n. V\u00ed d\u1ee5: 1 \u0111\u1ed5i 1 trong 1 tu\u1ea7n, gi\u1ea3m 50%\u2026.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Noi_dung_quang_cao\"><\/span>N\u1ed9i dung qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1ed9t b\u00e0i vi\u1ebft<strong> qu\u1ea3ng c\u00e1o <\/strong><strong>Google Adwords<\/strong> <strong>hi\u1ec7u qu\u1ea3 <\/strong>ph\u1ea3i ch\u1ee9a \u0111\u1ef1ng 3 th\u00e0nh ph\u1ea7n sau: Keywords + L\u1ee3i \u00edch + CTA.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword\"><\/span>Keyword<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keyword \u2013 t\u1eeb kh\u00f3a, l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng trong m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o GA. Keyword ph\u1ea3i xu\u1ea5t hi\u1ec7n t\u1ea1i ti\u00eau \u0111\u1ec1 1. Ngo\u00e0i ra, Google c\u0169ng s\u1ebd \u0111\u00e1nh gi\u00e1 cao n\u1ebfu t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong ti\u00eau \u0111\u1ec1 2, m\u00f4 t\u1ea3, ti\u1ec7n \u00edch\u2026 Tuy nhi\u00ean, ch\u00e8n \u00a0t\u1eeb kh\u00f3a sao cho h\u1ee3p l\u00fd v\u00e0 t\u1ef1 nhi\u00ean l\u00e0 \u0111i\u1ec1u kh\u00f4ng \u0111\u01a1n gi\u1ea3n.<\/p>\n<div id=\"attachment_51651\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-51651 size-full\" src=\"https:\/\/blog.bizweb.vn\/wp-content\/uploads\/2017\/06\/mau-quang-cao-google-adwords-3.jpg\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/blog.bizweb.vn\/wp-content\/uploads\/2017\/06\/mau-quang-cao-google-adwords-3.jpg 700w, https:\/\/blog.bizweb.vn\/wp-content\/uploads\/2017\/06\/mau-quang-cao-google-adwords-3-300x171.jpg 300w\" alt=\"\" width=\"700\" height=\"400\" \/><\/p>\n<p class=\"wp-caption-text\"><em>\u00a0 \u00a0Keywords \u2013 th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 c\u00f3 m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o Google adwords hi\u1ec7u qu\u1ea3<\/em><\/p>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"_Xem_them\"><\/span>\u00a0Xem th\u00eam:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Tiet_lo_15_cach_viet_tieu_de_quang_cao_Google_Adwords_my_an_lien\"><\/span><a href=\"https:\/\/blog.bizweb.vn\/tiet-lo-15-cach-viet-tieu-de-quang-cao-google-adwords-my-an-lien\/\">Ti\u1ebft l\u1ed9 15 c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o Google Adwords m\u1ef3 \u0103n li\u1ec1n<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"_Loi_ich\"><\/span>\u00a0L\u1ee3i \u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u00ean l\u1ef1a ch\u1ecdn 4-5 l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m (c\u00e0ng c\u00f3 y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u00e0ng t\u1ed1t). Sau \u0111\u00f3 ph\u00e2n b\u1ed5 v\u00e0o ti\u00eau \u0111\u1ec1 2, m\u00f4 t\u1ea3 v\u00e0 c\u00e1c ti\u1ec7n \u00edch.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CTA_%E2%80%93_Call_to_action\"><\/span>CTA \u2013 Call to action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e3y vi\u1ebft CTA ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn, kho\u1ea3ng 20 k\u00ed t\u1ef1. B\u1ea1n n\u00ean th\u00eam d\u1ea5u ch\u1ea5m than v\u00ec n\u00f3 t\u0103ng t\u00ednh c\u1ea3m th\u00e1n cho 1 c\u00e2u v\u1ed1n d\u0129 kh\u00f4 khan, k\u00edch th\u00edch kh\u00e1ch h\u00e0ng click v\u00e0o. V\u00ed d\u1ee5: H\u00e3y xem ngay h\u00f4m nay!, Click ngay b\u1ea1n \u01a1i!, Xem ngay n\u00e0o!,\u2026<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cau_truc_mau_quang_cao\"><\/span>C\u1ea5u tr\u00fac m\u1eabu qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Tieu_de_1\"><\/span>Ti\u00eau \u0111\u1ec1 1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ph\u1ea3i \u0111\u01b0a t\u1eeb kh\u00f3a ch\u00ednh v\u00e0o trong ti\u00eau \u0111\u1ec1. D\u00f2ng ti\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c t\u1ed1i \u0111a 25 k\u00fd t\u1ef1, n\u00ean h\u00e3y l\u1ef1a ch\u1ecdn nh\u1eefng t\u1eeb x\u00fac t\u00edch nh\u1ea5t. \u0110\u00e2y ch\u00ednh l\u00e0 d\u00f2ng ch\u1eef thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ea7u ti\u00ean, v\u00ec v\u1eady b\u1ea1n h\u00e3y l\u00e0m cho n\u00f3 th\u1eadt n\u1ed5i b\u1eadt.<\/p>\n<p>V\u00ed d\u1ee5: t\u1eeb kh\u00f3a \u201c\u0111\u00f4ng tr\u00f9ng h\u1ea1 th\u1ea3o\u201d =&gt; ti\u00eau \u0111\u1ec1: \u0110\u00f4ng tr\u00f9ng h\u1ea1 th\u1ea3o \u2013 Duy Nh\u1ea5t \u201cho\u00e0n tr\u1ea3 200%\u201d. Nh\u1ea5n m\u1ea1nh t\u1eeb \u201cduy nh\u1ea5t\u201d \u0111\u1ec3 th\u1ea5y \u0111\u00e2y l\u00e0 n\u01a1i duy nh\u1ea5t d\u00e1m ho\u00e0n tr\u1ea3 200% n\u1ebfu h\u00e0ng gi\u1ea3.<strong><br \/>\n<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tieu_de_2\"><\/span>Ti\u00eau \u0111\u1ec1 2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u1ea1o t\u1ed1i thi\u1ec3u 3 m\u1eabu qu\u1ea3ng c\u00e1o\/nh\u00f3m qu\u1ea3ng c\u00e1o. N\u00ean s\u1eed d\u1ee5ng 3 l\u1ee3i \u00edch l\u1edbn nh\u1ea5t kh\u00e1ch c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c. Kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng t\u00ednh t\u1eeb ng\u1eafn g\u1ecdn, c\u1ee5t l\u1ee7n v\u00ec nh\u01b0 th\u1ebf v\u1eabn l\u00e0 n\u00f3i v\u1ec1 m\u00ecnh. H\u00e3y h\u01b0\u1edbng \u0111\u1ebfn \u0111i\u1ec1u kh\u00e1ch h\u00e0ng c\u1ea7n! Tr\u01b0\u1eddng h\u1ee3p ti\u00eau \u0111\u1ec1 1 kh\u00f4ng vi\u1ebft \u0111\u1ee7 keywords th\u00ec h\u00e3y t\u00e1ch sang ti\u00eau \u0111\u1ec1 2. V\u00ec gi\u1eefa 2 ti\u00eau \u0111\u1ec1 c\u00f3 d\u1ea5u \u201c-\u201d n\u00ean b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 t\u1ea1o nh\u1ea5n m\u1ea1nh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phan_mo_ta\"><\/span>Ph\u1ea7n m\u00f4 t\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L\u00e0m r\u00f5 l\u1ee3i \u00edch \u0111\u00e3 n\u00eau trong ti\u00eau \u0111\u1ec1 2. V\u00ed d\u1ee5 ti\u00eau \u0111\u1ec1 2: \u01afu \u0111\u00e3i m\u1eebng khai tr\u01b0\u01a1ng =&gt; M\u00f4 t\u1ea3: Gi\u1ea3m gi\u00e1 l\u00ean t\u1edbi 30%, T\u1eb7ng th\u00eam 3 th\u00e1ng s\u1eed d\u1ee5ng,\u2026<\/p>\n<p>\u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng, vi\u1ebft th\u00eam nh\u1eefng l\u1ee3i \u00edch kh\u00e1c m\u00e0 b\u1ea1n ngh\u0129 h\u1ecd s\u1ebd mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<p>D\u00e0nh t\u1ed1i \u0111a 20 k\u00ed t\u1ef1 \u0111\u1ec3 vi\u1ebft CTA. B\u1ea1n c\u00f3 th\u1ec3 l\u1ed3ng gh\u00e9p k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng trong l\u1ee3i \u00edch, kh\u00e1c bi\u1ec7t c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: H\u00e3y ch\u1ecdn c\u00e1ch 27.000 kh\u00e1ch h\u00e0ng tin d\u00f9ng!\u2026<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tien_ich_mo_rong\"><\/span>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u00ean b\u1ed5 sung nhi\u1ec1u ti\u1ec7n \u00edch \u0111\u1ec3 gi\u00fap <strong>m\u1eabu qu\u1ea3ng c\u00e1o Google adwords<\/strong> c\u1ee7a b\u1ea1n h\u1eefu \u00edch v\u00e0 n\u1ed5i b\u1eadt h\u01a1n tr\u00ean trang t\u00ecm ki\u1ebfm. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd l\u00e0 m\u1ed9t s\u1ed1 ti\u1ec7n \u00edch ph\u1ea3i tr\u1ea3 ph\u00ed cho l\u1ea7n nh\u1ea5p chu\u1ed9t nh\u01b0: l\u00ean n\u00fat t\u1ea3i xu\u1ed1ng (ti\u1ec7n \u00edch \u1ee9ng d\u1ee5ng), n\u00fat ch\u1ec9 \u0111\u01b0\u1eddng (ti\u1ec7n \u00edch v\u1ecb tr\u00ed)\u2026<\/p>\n<p>Theo g\u1ee3i \u00fd c\u1ee7a Google, hai ti\u1ec7n \u00edch ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 ti\u1ec7n \u00edch li\u00ean k\u1ebft trang web v\u00e0 ti\u1ec7n \u00edch ch\u00fa th\u00edch.<\/p>\n<p>\u2013 Ti\u1ec7n \u00edch li\u00ean k\u1ebft trang web:<\/p>\n<ul>\n<li>Tr\u01b0\u1eddng h\u1ee3p mu\u1ed1n t\u1ea1o chi\u1ec1u s\u00e2u cho b\u00e0i: V\u00ed d\u1ee5 Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Adwords, c\u00f3 th\u1ec3 th\u00eam c\u00e1c link v\u1ec1 Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb\u2026<\/li>\n<li>Tr\u01b0\u1eddng h\u1ee3p b\u1ed5 sung: V\u00ed d\u1ee5 Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Adwords, c\u00f3 th\u1ec3 th\u00eam c\u00e1c link v\u1ec1 B\u1ea3ng gi\u00e1, Kh\u00e1ch h\u00e0ng ti\u00eau bi\u1ec3u,\u2026<\/li>\n<\/ul>\n<div id=\"attachment_51656\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-51656 size-full\" src=\"https:\/\/blog.bizweb.vn\/wp-content\/uploads\/2017\/06\/mau-quang-cao-google-adwords-4.jpg\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/blog.bizweb.vn\/wp-content\/uploads\/2017\/06\/mau-quang-cao-google-adwords-4.jpg 700w, https:\/\/blog.bizweb.vn\/wp-content\/uploads\/2017\/06\/mau-quang-cao-google-adwords-4-300x191.jpg 300w\" alt=\"\" width=\"700\" height=\"445\" \/><\/p>\n<p class=\"wp-caption-text\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<em> V\u00ed d\u1ee5 v\u1ec1 ti\u1ec7n \u00edch li\u00ean k\u1ebft trang web<\/em><\/p>\n<\/div>\n<p>\u2013 Ti\u1ec7n \u00edch ch\u00fa th\u00edch: L\u00e0 c\u00e1c ch\u00ednh s\u00e1ch sau b\u00e1n, h\u1ed7 tr\u1ee3, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: Mi\u1ec5n ph\u00ed 15 ng\u00e0y d\u00f9ng th\u1eed, Mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, Thanh to\u00e1n t\u1ea1i nh\u00e0,\u2026<\/p>\n<p>Ngo\u00e0i ra c\u00f2n c\u00f3 nh\u1eefng ti\u1ec7n \u00edch kh\u00e1c nh\u01b0: v\u1ecb tr\u00ed, cu\u1ed9c g\u1ecdi, \u1ee9ng d\u1ee5ng, x\u1ebfp h\u1ea1ng\u2026.<\/p>\n<p>Hi v\u1ecdng nh\u1eefng kinh nghi\u1ec7m c\u1ee5 th\u1ec3 tr\u00ean \u0111\u00e2y s\u1ebd gi\u00fap \u00edch nhi\u1ec1u cho b\u1ea1n trong vi\u1ec7c vi\u1ebft<strong> m\u1eabu qu\u1ea3ng c\u00e1o<\/strong><strong> Google Adwords<\/strong> v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cho c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n! N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o, h\u00e3y li\u00ean l\u1ea1c v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed.<\/p>\n<p style=\"text-align: right;\"><strong>Ngu\u1ed3n Bizweb<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Adwords \u0111\u00e3 kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet. M\u1ed9t trong nh\u1eefng c\u00e1ch vi\u1ebft m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords hi\u1ec7u qu\u1ea3 l\u00e0 s\u00e1ng t\u1ea1o content, t\u01b0 duy ng\u00f4n ng\u1eef t\u1ed1t c\u0169ng nh\u01b0 c\u00f3 t\u1eeb kh\u00f3a th\u00edch h\u1ee3p. Tuy v\u1eady, kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1eabu qu\u1ea3ng c\u00e1o Google  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":8099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,76],"tags":[],"class_list":["post-8098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-quang-cao-huong-dan","category-quang-cao-huong-dan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u1eefng m\u1eb9o nh\u1ecf gi\u00fap m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords \u0111\u1ea1t hi\u1ec7u qu\u1ea3 l\u1edbn - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/nhung-meo-nho-giup-mau-quang-cao-google-adwords-dat-hieu-qua-lon\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng m\u1eb9o nh\u1ecf gi\u00fap m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords \u0111\u1ea1t hi\u1ec7u qu\u1ea3 l\u1edbn - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Google Adwords \u0111\u00e3 kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet. 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