{"id":8101,"date":"2017-06-27T10:50:28","date_gmt":"2017-06-27T03:50:28","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=8101"},"modified":"2017-07-03T10:43:39","modified_gmt":"2017-07-03T03:43:39","slug":"chien-luoc-marketing-nao-phu-hop-voi-doanh-nghiep-cua-ban-2","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/chien-luoc-marketing-nao-phu-hop-voi-doanh-nghiep-cua-ban-2\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?"},"content":{"rendered":"

Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c duy nh\u1ea5t n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 doanh nghi\u1ec7p (DN). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 2 chi\u1ebfn l\u01b0\u1ee3c marketing DN c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/strong><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea1i tr\u00e0<\/strong><\/p>\n

DN kh\u00f4ng chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh nh\u1eefng ph\u00e2n kh\u00fac nh\u1ecf h\u01a1n, thay v\u00e0o \u0111\u00f3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing duy nh\u1ea5t l\u00e0 cung c\u1ea5p c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u1ec9 th\u00edch h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh ti\u00eau chu\u1ea9n cao nh\u01b0 s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p (\u0111\u01b0\u1eddng, g\u1ea1o, c\u00e1c lo\u1ea1i ng\u0169 c\u1ed1c…), kho\u00e1ng s\u1ea3n (d\u1ea7u m\u1ecf, than \u0111\u00e1…); c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh ph\u1ed5 th\u00f4ng cao nh\u01b0 thu\u1ed1c l\u00e1, bia, c\u00e0 ph\u00ea…<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u1ec9 th\u00e0nh c\u00f4ng khi kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eadn th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c nhau. Do v\u1eady, DN ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ea1i b\u1ed9 ph\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 c\u00f9ng nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n th\u1ebf n\u1eefa, chuy\u00ean vi\u00ean marketing c\u0169ng ph\u1ea3i thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p \u0111\u01a1n nh\u1ea5t nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 chi ph\u00ed marketing v\u00e0 s\u1ea3n xu\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p v\u00ec ch\u1ec9 c\u00f3 r\u1ea5t \u00edt m\u1eabu m\u00e3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t. Do v\u1eady, DN c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd quy m\u00f4 khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, chi ph\u00ed qu\u1ea3ng c\u00e1o c\u0169ng s\u1ebd th\u1ea5p h\u01a1n so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing theo ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng do DN c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o cho m\u1ecdi ph\u00e2n kh\u00fac.<\/p>\n

Chuy\u00ean vi\u00ean marketing th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng d\u00f9ng c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 marketing sao cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5y s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t (m\u1eb7c d\u00f9 th\u1ef1c t\u1ebf kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t).<\/p>\n

>>\u00a0Chanel: Th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c ng\u01b0\u1eddi<\/big><\/a><\/p>\n

Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0 DN c\u00f3 th\u1ec3 b\u1ecf qua nhu c\u1ea7u c\u1ee7a m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t khi DN ph\u1ee5c v\u1ee5 m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn v\u1edbi nhu c\u1ea7u r\u1ea5t \u0111a d\u1ea1ng. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, DN \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c do DN kh\u00f4ng th\u1ec3 bao ph\u1ee7 \u0111\u01b0\u1ee3c.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing theo ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n

V\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, chuy\u00ean vi\u00ean marketing xem m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng nh\u1ecf \u0111\u01a1n l\u1ebb v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1 nhau. Do v\u1eady, nhi\u1ec7m v\u1ee5 c\u1ee7a chuy\u00ean vi\u00ean marketing l\u00e0 chia th\u1ecb tr\u01b0\u1eddng l\u1edbn v\u1edbi nh\u1eefng \u0111\u1eb7c t\u00ednh kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t th\u00e0nh nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ecf h\u01a1n nh\u01b0ng c\u00f3 t\u00ednh \u0111\u1ed3ng nh\u1ea5t.<\/p>\n

Khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, DN ph\u1ea3i th\u1ef1c hi\u1ec7n nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1 cho t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c nhau nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Nh\u1edd v\u1eady, DN c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch marketing kh\u00e1c nhau nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1eebng lo\u1ea1i th\u1ecb tr\u01b0\u1eddng, qua \u0111\u00f3, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n.<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 v\u00ec ph\u1ea3i \u0111\u00e1p \u1ee9ng nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau n\u00ean chi ph\u00ed s\u1ebd t\u0103ng cao do chi ph\u00ed s\u1ea3n xu\u1ea5t cao h\u01a1n v\u00e0 l\u1ee3i th\u1ebf t\u1eeb ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ea1i tr\u00e0 s\u1ebd m\u1ea5t \u0111i do DN ph\u1ea3i t\u1eeb b\u1ecf nh\u1eefng th\u1ecb tr\u01b0\u1eddng kh\u00e1c. \u0110\u1ec3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u00e0nh c\u00f4ng, chuy\u00ean vi\u00ean marketing ph\u1ea3i t\u00ecm ra nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ti\u00eau d\u00f9ng gi\u1ed1ng nhau b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u1eefng v\u1ea5n \u0111\u1ec1 sau:<\/p>\n

– DN c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u00fang hay kh\u00f4ng?<\/em> Chuy\u00ean vi\u00ean marketing ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t hi\u1ec7n ra \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o thu\u1ed9c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0o. Ph\u1ea3i t\u00ecm ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung \u0111\u1ec3 x\u1ebfp nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac, hay lo\u1ea1i b\u1ecf nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00f3.<\/p>\n

>>\u00a0X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing: Ch\u1ecdn “g\u1ed7” hay “s\u01a1n”?<\/big><\/a><\/p>\n

– Th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho DN hay kh\u00f4ng?<\/em> B\u1edfi vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1 t\u1ed1n k\u00e9m n\u00ean DN ch\u1ec9 n\u00ean theo \u0111u\u1ed5i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 l\u1edbn t\u1ea1o doanh s\u1ed1 \u0111\u1ee7 l\u1edbn \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn.<\/p>\n

Tuy nhi\u00ean, c\u0169ng c\u00f3 nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u00f9 nh\u1ecf nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ee9c l\u1ee3i nhu\u1eadn c\u1ea7n thi\u1ebft cho DN. \u0110\u1eb7c bi\u1ec7t, lo\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u1ebfn t\u1eeb c\u00e1c ng\u00e0nh s\u1ea3n xu\u1ea5t nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao nh\u01b0 c\u00e1c d\u00f2ng xe tay ga c\u1ee7a Piaggio, hay d\u00f2ng xe h\u1ea1ng sang ng\u00e0nh \u00f4 t\u00f4.<\/p>\n

– DN c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng?<\/em> \u0110\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, DN c\u1ea7n ph\u1ea3i xem x\u00e9t kh\u1ea3 n\u0103ng li\u00ean h\u1ec7 th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 hay kh\u00f4ng.<\/p>\n

M\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng tuy c\u00f3 dung l\u01b0\u1ee3ng kh\u00e1 l\u1edbn nh\u01b0ng n\u1ebfu DN kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn th\u00ec t\u00ednh hi\u1ec7u qu\u1ea3 kh\u00f4ng c\u00f3. V\u00ec v\u1eady, DN c\u0169ng c\u1ea7n xem x\u00e9t kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ee3p l\u00fd.<\/p>\n

– Th\u1ecb tr\u01b0\u1eddng c\u00f3 ph\u1ea3n \u1ee9ng l\u1ea1i nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a DN hay kh\u00f4ng?<\/em> Ngo\u1ea1i tr\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00f3 ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a DN, ng\u01b0\u1ee3c l\u1ea1i, DN s\u1ebd kh\u00f4ng c\u00f3 nhi\u1ec1u \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing cho th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n

V\u00ec v\u1eady, kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 ph\u1ea3n \u1ee9ng t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 th\u00f4ng tin, chi\u1ebfn l\u01b0\u1ee3c marketing theo ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u01b0\u1eddng nh\u01b0 \u0111ang gi\u1eef vai tr\u00f2 quan tr\u1ecdng nh\u1edd kh\u1ea3 n\u0103ng \u1ee9ng ph\u00f3 cao v\u00e0 t\u00f9y ch\u1ec9nh theo nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 4, v\u1edbi s\u1ef1 t\u00edch h\u1ee3p c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, h\u00ecnh th\u1ee9c marketing theo ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng. Tuy nhi\u00ean, DN thu\u1ed9c c\u00e1c ng\u00e0nh ph\u1ed5 th\u00f4ng nh\u01b0 l\u01b0\u01a1ng th\u1ef1c v\u00e0 kho\u00e1ng s\u1ea3n do \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ed3ng nh\u1ea5t n\u00ean c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea1i tr\u00e0 v\u00e0 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd quy m\u00f4.<\/p>\n

TONY PHAN<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c duy nh\u1ea5t n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 doanh nghi\u1ec7p (DN). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 2 chi\u1ebfn l\u01b0\u1ee3c marketing DN c\u00f3 th\u1ec3 tham kh\u1ea3o. Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea1i tr\u00e0 DN kh\u00f4ng chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh nh\u1eefng ph\u00e2n kh\u00fac nh\u1ecf h\u01a1n, thay v\u00e0o \u0111\u00f3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing duy nh\u1ea5t l\u00e0 cung …<\/p>\n","protected":false},"author":4,"featured_media":8102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-8101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nChi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/chien-luoc-marketing-nao-phu-hop-voi-doanh-nghiep-cua-ban-2\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c duy nh\u1ea5t n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 doanh nghi\u1ec7p (DN). 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