{"id":8119,"date":"2017-06-27T11:15:23","date_gmt":"2017-06-27T04:15:23","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=8119"},"modified":"2017-07-03T10:36:11","modified_gmt":"2017-07-03T03:36:11","slug":"10-bai-hoc-thanh-cong-tu-ong-chu-amazon","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/10-bai-hoc-thanh-cong-tu-ong-chu-amazon\/","title":{"rendered":"10 b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng t\u1eeb \u00f4ng ch\u1ee7 Amazon"},"content":{"rendered":"

\u00d4ng vua c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn, l\u00e0 m\u1ed9t trong nh\u1eefng doanh nh\u00e2n v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t th\u1eddi \u0111\u1ea1i ch\u00fang ta. Kh\u00f4ng nh\u1eefng th\u1ebf, nh\u00e0 s\u00e1ng l\u1eadp Amazon c\u00f2n s\u1edf h\u1eefu t\u1edd The Washington Post v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u00ednh r\u00f3t v\u1ed1n v\u00e0o Uber.<\/strong><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 b\u00e0i h\u1ecdc l\u00e3nh \u0111\u1ea1o \u0111\u00e3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a \u00f4ng ch\u1ee7 Amazon:<\/p>\n

1. D\u00e1m b\u01b0\u1edbc ra kh\u1ecfi v\u00f9ng an to\u00e0n<\/strong><\/p>\n

N\u0103m 1994, tr\u01b0\u1edbc khi b\u01b0\u1edbc sang tu\u1ed5i 30, Jeff Bezos \u0111\u00e3 \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng khi tr\u1edf th\u00e0nh Ph\u00f3 Ch\u1ee7 t\u1ecbch tr\u1ebb tu\u1ed5i nh\u1ea5t t\u1ea1i m\u1ed9t c\u00f4ng ty \u0111\u1ea7u l\u1edbn \u1edf ph\u1ed1 Wall l\u00fac b\u1ea5y gi\u1edd. Bezos \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c thu nh\u1eadp 6 con s\u1ed1, nh\u01b0ng \u00f4ng v\u1eabn quy\u1ebft \u0111\u1ecbnh b\u01b0\u1edbc ra kh\u1ecfi v\u00f9ng an to\u00e0n v\u00e0 theo \u0111u\u1ed5i \u0111am m\u00ea.<\/p>\n

Sau \u0111\u00f3, Jeff Bezos th\u00e0nh l\u1eadp Amazon, hi\u1ec7n nay \u0111\u00e3 tr\u1edf th\u00e0nh \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ban \u0111\u1ea7u, \u0111\u00f3 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7y r\u1ee7i ro, nh\u01b0ng sau \u0111\u00f3 n\u00f3 \u0111\u00e3 nhanh ch\u00f3ng t\u1ea1o ra doanh thu 610 tri\u1ec7u USD m\u1ed7i n\u0103m v\u1edbi h\u01a1n 13 tri\u1ec7u kh\u00e1ch h\u00e0ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n

2. N\u1eafm b\u1eaft c\u01a1 h\u1ed9i<\/strong><\/p>\n

Y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n t\u1ea1o n\u00ean m\u1ed9t doanh nh\u00e2n xu\u1ea5t s\u1eafc ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i t\u1eeb th\u1ecb tr\u01b0\u1eddng, v\u00e0 sau \u0111\u00f3 n\u1eafm b\u1eaft l\u1ea5y ch\u00fang. Trong khi \u0111ang l\u00e0m vi\u1ec7c cho DE Shaw & Co. nghi\u00ean c\u1ee9u s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet, Bezos \u0111\u00e3 nh\u1eadn ra m\u1ed9t \u0111i\u1ec1u r\u1ea5t r\u00f5 r\u00e0ng r\u1eb1ng: Internet s\u1ebd tr\u1edf th\u00e0nh \u201cc\u1eeda ng\u00f5\u201d c\u1ee7a t\u01b0\u01a1ng lai v\u00e0 \u00f4ng c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng th\u00f4ng qua \u0111\u00f3 v\u1edbi chi ph\u00ed r\u1ebb h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

3. Th\u1eed nghi\u1ec7m nhanh v\u00e0 h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c<\/strong><\/p>\n

Khi Bezos quy\u1ebft \u0111\u1ecbnh b\u00e1n h\u00e0ng tr\u00ean Internet, \u00f4ng \u0111\u00e3 \u0111\u01b0a ra 20 s\u1ea3n ph\u1ea9m c\u00f3 ti\u1ec1m n\u0103ng b\u00e1n ch\u1ea1y nh\u1ea5t bao g\u1ed3m \u0111\u0129a CDs, s\u00e1ch v\u00e0 ph\u1ea7n m\u1ec1m. Cu\u1ed1i c\u00f9ng \u00f4ng l\u1ef1a ch\u1ecdn s\u00e1ch b\u1edfi v\u00ec ch\u00fang c\u00f3 h\u00e0ng tri\u1ec7u lo\u1ea1i s\u00e1ch kh\u00e1c nhau v\u00e0 s\u1ebd c\u00f3 c\u01a1 h\u1ed9i c\u1ea1nh tranh cao h\u01a1n so v\u1edbi c\u00e1c hi\u1ec7u s\u00e1ch c\u1ed1 \u0111\u1ecbnh \u2013 n\u01a1i ch\u1ec9 l\u01b0u gi\u1eef \u0111\u01b0\u1ee3c v\u00e0i tr\u0103m quy\u1ec3n.<\/p>\n

N\u0103m 1995, \u00f4ng m\u1edf \u201cth\u01b0 vi\u1ec7n l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi\u201d v\u1edbi t\u00ean g\u1ecdi Cadabra.com (sau n\u00e0y \u0111\u1ed5i th\u00e0nh Amazon). \u0110\u1ebfn n\u0103m 1998, sau khi th\u1eed nghi\u1ec7m th\u00e0nh c\u00f4ng vi\u1ec7c b\u00e1n s\u00e1ch, \u00f4ng b\u1eaft \u0111\u1ea7u b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c, \u0111\u1ea7u ti\u00ean l\u00e0 \u0111\u1ed3 Gi\u00e1ng sinh. C\u1ee9 nh\u01b0 th\u1ebf, Jeff Bezos li\u00ean t\u1ee5c m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 \u0111\u1ebfn nay Amazon \u0111\u00e3 b\u00e1n m\u1ecdi s\u1ea3n ph\u1ea9m, t\u1eeb s\u00e1ch v\u1edf \u0111\u1ebfn qu\u1ea7n \u00e1o, t\u1eeb \u0111\u1ed3 ch\u01a1i \u0111\u1ebfn thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed.<\/p>\n

4. Kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 \u01b0u ti\u00ean s\u1ed1 m\u1ed9t<\/strong><\/p>\n

Nguy\u00ean t\u1eafc kinh doanh c\u1ed1t l\u00f5i c\u1ee7a Amazon ch\u00ednh l\u00e0 \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean tr\u00ean h\u1ebft. \u201cVi\u1ec5n c\u1ea3nh t\u01b0\u01a1ng lai c\u1ee7a ch\u00fang ra l\u00e0 s\u1ebd x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. Amazon l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec h\u1ecd mu\u1ed1n th\u00f4ng qua nh\u1eefng c\u00fa click chu\u1ed9t\u201d. T\u01b0 t\u01b0\u1edfng n\u00e0y th\u1ec3 hi\u1ec7n xuy\u00ean su\u1ed1t trong m\u1ecdi n\u1ed7 l\u1ef1c c\u1ee7a Amazon, t\u1eeb t\u1ed1i \u01b0u h\u00f3a website \u0111\u1ebfn ch\u00ednh s\u00e1ch v\u1eadn chuy\u1ec3n nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

5. Lu\u00f4n lu\u00f4n \u0111\u1ed5i m\u1edbi<\/strong><\/p>\n

\u0110i\u1ec3m m\u1ea1nh l\u1edbn nh\u1ea5t c\u1ee7a Amazon ch\u00ednh l\u00e0 kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi. S\u1ed1 c\u00f4ng ty b\u00e1n h\u00e0ng tr\u00ean Internet kh\u00f4ng nhi\u1ec1u v\u00e0 nh\u1eefng c\u00f4ng ty li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi l\u1ea1i c\u00e0ng \u00edt. \u0110\u1ed5i m\u1edbi l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ed1t l\u00f5i c\u1ee7a Jeff Bezoss: t\u1eeb ph\u00e1t tri\u1ec3n trang web, b\u00e1n t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ebfn d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi. Ch\u00ednh v\u0103n h\u00f3a n\u00e0y \u0111\u00e3 gi\u00fap Amazon duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 lo\u1ea1i b\u1ecf \u0111\u1ed1i th\u1ee7.<\/p>\n

6. Ki\u00ean nh\u1eabn<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u201ckh\u1ea9u hi\u1ec7u\u201d kinh doanh c\u1ee7a Jeff Bezos. \u00d4ng lu\u00f4n bi\u1ebft r\u1eb1ng th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi nh\u1eefng n\u1ed7 l\u1ef1c qua th\u1eddi gian, ch\u1ee9 kh\u00f4ng th\u1ec3 \u0111\u1ebfn ngay l\u1eadp t\u1ee9c. Kh\u00f4ng c\u00f3 th\u00e0nh c\u00f4ng n\u00e0o ch\u1ec9 trong m\u1ed9t \u0111\u00eam. Tr\u00ean th\u1ef1c t\u1ebf, khi m\u1edbi b\u1eaft \u0111\u1ea7u Amazon, Bezos \u0111\u00e3 ph\u1ea3i vay m\u01b0\u1ee3n ti\u1ec1n t\u1eeb gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ebfn Seattle v\u00e0 th\u00e0nh l\u1eadp c\u00f4ng ty ngay t\u1ea1i gara \u0111\u1ec3 xe.<\/p>\n

7. H\u1ee3p t\u00e1c<\/strong><\/p>\n

Bezos lu\u00f4n kh\u1eb3ng \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a Amazon ng\u00e0y nay l\u00e0 nh\u1edd l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 v\u00e0 s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean. \u0110\u1ed1i v\u1edbi nh\u00e0 qu\u1ea3n l\u00fd, kh\u00f4ng ai l\u00e0 m\u1ed9t thi\u00ean t\u00e0i \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m m\u1ecdi th\u1ee9 m\u1ed9t m\u00ecnh m\u00e0 lu\u00f4n c\u1ea7n s\u1ef1 g\u00f3p s\u1ee9c, nghi\u00ean c\u1ee9u, th\u1ea3o lu\u1eadn, \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 gi\u1ea3i ph\u00e1p m\u1edbi c\u1ee7a t\u1ea5t c\u1ea3 \u0111\u1ed9i ng\u0169 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

8. \u0110a d\u1ea1ng h\u00f3a<\/strong><\/p>\n

Trong khi c\u1ea3 th\u1ebf gi\u1edbi \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 vi\u1ec7c Jeff Bezos mua l\u1ea1i t\u1edd The Washington Post v\u1edbi m\u1ee9c gi\u00e1 250 tri\u1ec7u USD v\u00e0o n\u0103m 2013, doanh nh\u00e2n n\u00e0y n\u00f3i r\u1eb1ng tinh th\u1ea7n ch\u1ee7 \u0111\u1ea1o c\u1ee7a t\u1edd b\u00e1o v\u1eabn \u0111\u01b0\u1ee3c duy tr\u00ec, nh\u01b0ng v\u1edbi tri\u1ebft l\u00fd c\u1ee7a Amazon: \u0111\u00f3 l\u00e0 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng (trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a The Washington Post ch\u00ednh l\u00e0 \u0111\u1ed9c gi\u1ea3). Ngo\u00e0i ra, Bezos c\u00f2n \u0111\u1ea7u t\u01b0 v\u00e0o r\u1ea5t nhi\u1ec1u c\u00f4ng ty v\u00e0 startups, ch\u1eb3ng h\u1ea1n nh\u01b0 Uber v\u00e0 t\u1edd Business Insider.<\/p>\n

9. Lu\u00f4n suy ngh\u0129 t\u00edch c\u1ef1c<\/strong><\/p>\n

Jeff Bezos lu\u00f4n s\u1ed1ng v\u1edbi ph\u01b0\u01a1ng ch\u00e2m: M\u1ecdi th\u00e1ch th\u1ee9c \u0111\u1ec1u l\u00e0 c\u01a1 h\u1ed9i. M\u1eb7c d\u00f9 Amazon kh\u1edfi \u0111\u1ea7u t\u1eeb m\u1ed9t gara \u0111\u1ec3 xe nh\u1ecf b\u00e9 v\u00e0 ch\u1eadt h\u1eb9p, nh\u01b0ng sau \u0111\u00f3 \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh th\u01b0 vi\u1ec7n tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. \u0110\u1ebfn khi bong b\u00f3ng dotcom b\u00f9ng n\u1ed5 v\u00e0 c\u1ed5 phi\u1ebfu Amazon t\u0103ng t\u1eeb 6$ l\u00ean 100$, Bezos v\u1eabn kh\u00f4ng th\u1ecfa m\u00e3n v\u00e0 \u00f4ng mu\u1ed1n ti\u1ebfp t\u1ee5c cu\u1ed9c chi\u1ebfn v\u1edbi s\u1ef1 t\u1ef1 tin v\u00e0 tinh th\u1ea7n l\u1ea1c quan. \u201cN\u1ebfu c\u00f3 l\u00fac n\u00e0o Jeff c\u1ea3m th\u1ea5y kh\u00f4ng vui, b\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u1ee3i 3 ph\u00fat\u201d, v\u1ee3 c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp n\u00e0y chia s\u1ebb.<\/p>\n

10. Theo \u0111u\u1ed5i \u0111am m\u00ea<\/strong><\/p>\n

B\u1ea5t c\u1ee9 doanh nh\u00e2n v\u0129 \u0111\u1ea1i n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i \u0111am m\u00ea v\u1edbi c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh. V\u00e0 Bezos \u0111am m\u00ea m\u1ecdi th\u1ee9 c\u1ee7a Amazon t\u1eeb nh\u1eefng cu\u1ed1n s\u00e1ch, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p. \u00d4ng c\u0169ng l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 t\u1ef1 tin v\u00e0 lu\u00f4n c\u00f3 nh\u1eefng lu\u1eadn \u0111i\u1ec3m m\u1ea1nh m\u1ebd, thuy\u1ebft ph\u1ee5c.<\/p>\n

TR\u1ecaNH TH\u01a0M\/Tr\u00ed Th\u1ee9c Tr\u1ebb<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00d4ng vua c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn, l\u00e0 m\u1ed9t trong nh\u1eefng doanh nh\u00e2n v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t th\u1eddi \u0111\u1ea1i ch\u00fang ta. Kh\u00f4ng nh\u1eefng th\u1ebf, nh\u00e0 s\u00e1ng l\u1eadp Amazon c\u00f2n s\u1edf h\u1eefu t\u1edd The Washington Post v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u00ednh r\u00f3t v\u1ed1n v\u00e0o Uber. 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