{"id":8170,"date":"2017-06-27T13:45:37","date_gmt":"2017-06-27T06:45:37","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=8170"},"modified":"2017-07-03T10:21:02","modified_gmt":"2017-07-03T03:21:02","slug":"khoi-nghiep-thua-lo-nua-ty-dong-toi-nhan-duoc-7-bai-hoc","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/khoi-nghiep-thua-lo-nua-ty-dong-toi-nhan-duoc-7-bai-hoc\/","title":{"rendered":"Kh\u1edfi nghi\u1ec7p thua l\u1ed7 n\u1eeda t\u1ef7 \u0111\u1ed3ng, t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c 7 b\u00e0i h\u1ecdc"},"content":{"rendered":"

B\u1ecf vi\u1ec7c l\u01b0\u01a1ng cao \u0111\u1ec3 kh\u1edfi nghi\u1ec7p, doanh nh\u00e2n tr\u1ebb n\u00e0y nu\u00f4i \u01b0\u1edbc m\u01a1 s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u USD. Nh\u01b0ng r\u1ea5t ti\u1ebfc, \u0111\u1eddi l\u1ea1i kh\u00f4ng nh\u01b0 l\u00e0 m\u01a1\u2026<\/strong><\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, doanh nh\u00e2n ng\u01b0\u1eddi \u1ea4n \u0110\u1ed9 Pardeep Goyal t\u1eebng ngh\u0129 r\u1eb1ng anh s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u USD v\u1edbi d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p \u0111\u1ea7u tay c\u1ee7a b\u1ea3n th\u00e2n. Goyal t\u1eebng \u0111\u1ecdc nh\u1eefng c\u00e2u chuy\u1ec7n tuy\u1ec7t v\u1eddi v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c startup \u1ea4n \u0110\u1ed9 nh\u01b0 Flipkart hay Zomato.<\/p>\n

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Nh\u01b0ng kh\u00f4ng c\u00f3 ai n\u00f3i cho anh bi\u1ebft r\u1eb1ng 90% c\u00e1c startup \u0111\u1ec1u th\u1ea5t b\u1ea1i trong v\u00f2ng 2 n\u0103m \u0111\u1ea7u ti\u00ean. Tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Goyal c\u00f2n t\u1ec7 h\u01a1n: c\u00f4ng ty c\u1ee7a anh s\u1ee5p \u0111\u1ed5 trong v\u00f2ng ch\u01b0a \u0111\u1ebfn 1 n\u0103m. Trong m\u1ed9t b\u00e0i vi\u1ebft tr\u00ean trang LinkedIn c\u1ee7a m\u00ecnh, Goyal \u0111\u00e3 chia s\u1ebb th\u1eb3ng th\u1eafn v\u1ec1 nh\u1eefng sai l\u1ea7m m\u00e0 anh \u0111\u00e3 m\u1eafc ph\u1ea3i, c\u0169ng nh\u01b0 nh\u1eefng b\u00e0i h\u1ecdc m\u00e0 anh nh\u1eadn \u0111\u01b0\u1ee3c sau khi thua l\u1ed7 h\u01a1n 1,5 tri\u1ec7u rupee (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng n\u1eeda t\u1ef7 \u0111\u1ed3ng Vi\u1ec7t Nam).<\/p>\n

Gi\u1ea5c m\u01a1 b\u1eaft \u0111\u1ea7u<\/strong><\/p>\n

V\u00e0o th\u00e1ng 4 n\u0103m 2013, t\u00f4i b\u1eaft \u0111\u1ea7u c\u1ea3m th\u1ea5y kh\u00f4ng tho\u1ea3i m\u00e1i \u0111\u1ed1i v\u1edbi nh\u1eefng g\u00ec m\u00ecnh \u0111ang l\u00e0m. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c t\u1ebb nh\u1ea1t t\u1ea1i m\u1ed9t c\u00f4ng ty IT \u1edf Gurgaon. Trong gi\u1edd l\u00e0m, t\u00f4i th\u01b0\u1eddng gi\u1ea3 v\u1edd l\u00e0m vi\u1ec7c trong khi th\u1eadt ra l\u00e0 \u0111ang lang thang \u1edf tr\u00ean Internet. \u00dd ngh\u0129 mu\u1ed1n \u0111\u01b0\u1ee3c t\u1ef1 do \u0111\u00e3 x\u00e2m chi\u1ebfm t\u00e2m tr\u00ed c\u1ee7a t\u00f4i, v\u00e0 khi\u1ebfn t\u00f4i c\u00e0ng l\u00fac c\u00e0ng ph\u00e1t ch\u00e1n v\u1edbi c\u00f4ng vi\u1ec7c. T\u00f4i bi\u1ebft s\u1ebfp v\u00e0 \u0111\u1ed3ng nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n v\u1ec1 t\u00f4i.<\/p>\n

T\u00f4i v\u1eeba tr\u1edf v\u1ec1 t\u1eeb M\u1ef9 m\u1ed9t th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3, v\u00e0 t\u00f4i \u0111\u00e3 n\u00f3i v\u1edbi s\u1ebfp c\u1ee7a m\u00ecnh r\u1eb1ng: \u201cT\u00f4i c\u1ea7n ngh\u1ec9 ng\u01a1i m\u1ed9t ch\u00fat \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c gia \u0111\u00ecnh \u1edf \u1ea4n \u0110\u1ed9\u201d. Con trai t\u00f4i l\u00fac n\u00e0y ch\u1ec9 m\u1edbi 6 th\u00e1ng tu\u1ed5i, v\u00e0 g\u1eb7p v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c th\u00edch nghi v\u1edbi kh\u00ed h\u1eadu \u1edf \u1ea4n \u0110\u1ed9. T\u00f4i v\u1eabn ti\u1ebfp t\u1ee5c l\u00e0m vi\u1ec7c c\u1ee7a c\u00f4ng ty \u1edf t\u1ea1i nh\u00e0, tuy nhi\u00ean t\u00f4i ch\u1eb3ng c\u1ea3m th\u1ea5y vui v\u1ebb g\u00ec v\u1edbi c\u00f4ng vi\u1ec7c n\u00e0y. T\u00f4i b\u1eaft \u0111\u1ea7u suy ngh\u0129 \u0111\u1ebfn vi\u1ec7c n\u1ed9p \u0111\u01a1n xin ngh\u1ec9 v\u00e0 t\u1ef1 m\u1edf c\u00f4ng ty c\u1ee7a ri\u00eang m\u00ecnh, nh\u01b0ng v\u1eabn ch\u01b0a \u0111\u1ee7 can \u0111\u1ea3m l\u00e0m nh\u01b0 v\u1eady.<\/p>\n

Em r\u1ec3 Amit c\u1ee7a t\u00f4i c\u0169ng c\u1ea3m th\u1ea5y kh\u00f4ng h\u1ea1nh ph\u00fac v\u1edbi c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i c\u1ee7a c\u1eadu ta t\u1ea1i m\u1ed9t c\u00f4ng ty chuy\u00ean v\u1ec1 tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1. Th\u1ebf l\u00e0 t\u00f4i \u0111\u00e3 k\u1ec3 cho Amit nghe v\u1ec1 \u00fd t\u01b0\u1edfng th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty ri\u00eang. Ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi l\u00e0m vi\u1ec7c c\u00f9ng nhau. Nh\u1edd chi ti\u00eau d\u00e8 s\u1ebbn trong th\u1eddi gian \u1edf M\u1ef9, t\u00f4i \u0111\u00e3 d\u00e0nh d\u1ee5m \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n ti\u1ec1n kha kh\u00e1, v\u00e0 \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh d\u00f9ng to\u00e0n b\u1ed9 s\u1ed1 ti\u1ec1n n\u00e0y \u0111\u1ec3 kh\u1edfi nghi\u1ec7p thay v\u00ec mua nh\u00e0.<\/p>\n\n\n\n\n
\"Kh\u1edfi<\/a><\/td>\n<\/tr>\n
Ai c\u0169ng t\u1eebng m\u01a1 m\u1ed9ng kh\u1edfi nghi\u1ec7p v\u00e0 x\u00e2y d\u1ef1ng c\u00f4ng ty ri\u00eang c\u1ee7a m\u00ecnh. \u1ea2nh: getcognito.com<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch \u0111\u0103ng k\u00fd th\u00e0nh l\u1eadp c\u00f4ng ty, m\u1ed7i ng\u01b0\u1eddi b\u1ecf ra s\u1ed1 v\u1ed1n \u0111\u1ea7u t\u01b0 500.000 rupee (330 tri\u1ec7u \u0111\u1ed3ng Vi\u1ec7t Nam) v\u00e0 gi\u1eef 50% c\u1ed5 ph\u1ea7n. V\u0103n ph\u00f2ng c\u1ee7a c\u00f4ng ty n\u1eb1m trong m\u1ed9t t\u1ea7ng h\u1ea7m cao \u1ed1c \u1edf Gurgaon v\u1edbi gi\u00e1 thu\u00ea h\u00e0ng th\u00e1ng l\u00e0 13.000 rupee. Ch\u00fang t\u00f4i chi ti\u1ebfp 100.000 rupee \u0111\u1ec3 thi\u1ebft k\u1ebf l\u1ea1i v\u0103n ph\u00f2ng, v\u00e0 b\u1ecf th\u00eam ti\u1ec1n mua \u0111\u1ed3 n\u1ed9i th\u1ea5t, m\u00e1y l\u1ea1nh v\u00e0 t\u1ee7 l\u1ea1nh.<\/p>\n

Mang t\u00ean SchoolGennie (SG), startup c\u1ee7a ch\u00fang t\u00f4i h\u01b0\u1edbng t\u1edbi vi\u1ec7c mang l\u1ea1i gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 cho c\u00e1c tr\u01b0\u1eddng h\u1ecdc \u1edf \u1ea4n \u0110\u1ed9, b\u1edfi v\u00ec gi\u00e1o d\u1ee5c l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u1ef7 \u0111\u00f4 t\u1ea1i \u0111\u00e2y. Chi ti\u00eau gi\u00e1o d\u1ee5c cho con c\u00e1i lu\u00f4n l\u00e0 kho\u1ea3n chi ph\u00ed l\u1edbn th\u1ee9 nh\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c gia \u0111\u00ecnh \u1ea4n \u0110\u1ed9, v\u00e0 t\u1eeb \u0111\u00f3 ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng c\u00e1c gi\u1ea3i ph\u00e1p d\u00e0nh cho tr\u01b0\u1eddng h\u1ecdc s\u1ebd mang v\u1ec1 l\u1ee3i nhu\u1eadn r\u1ea5t l\u1edbn.<\/p>\n

Sau m\u1ed9t th\u1eddi gian th\u1ea3o lu\u1eadn, ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh s\u1ebd t\u1ea1o ra m\u1ed9t c\u00f4ng c\u1ee5 ERP (Enterprise Resource Planning – ho\u1ea1ch \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p) d\u00e0nh cho c\u00e1c tr\u01b0\u1eddng h\u1ecdc \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb h\u1ecdc ph\u00ed, trang thi\u1ebft b\u1ecb cho t\u1edbi li\u00ean l\u1ea1c v\u1edbi ph\u1ee5 huynh.<\/p>\n

Ti\u1ebfp theo, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u vi\u1ec7c tuy\u1ec3n d\u1ee5ng. Ban \u0111\u1ea7u t\u00f4i t\u1ef1 tin r\u1eb1ng c\u00f4ng \u0111o\u1ea1n n\u00e0y s\u1ebd kh\u00e1 d\u1ec5 d\u00e0ng, v\u00ec \u0111\u00e3 c\u00f3 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 t\u1ed1t: v\u0103n ph\u00f2ng, v\u1ed1n \u0111\u1ea7u t\u01b0, ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1\u2026 V\u00e0 quan tr\u1ecdng nh\u1ea5t, nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp l\u00e0 em r\u1ec3 Amit c\u1ee7a t\u00f4i \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m h\u01a1n 10 n\u0103m trong l\u0129nh v\u1ef1c tuy\u1ec3n d\u1ee5ng.<\/p>\n

Nh\u00e2n vi\u00ean \u0111\u1ea7u ti\u00ean c\u1ee7a ch\u00fang t\u00f4i l\u00e0 m\u1ed9t ch\u00e0ng sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng, m\u1ed9t ng\u01b0\u1eddi s\u1eb5n s\u00e0ng h\u1ecdc h\u1ecfi c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m cho SG. Ch\u00fang t\u00f4i c\u1ea7n th\u00eam m\u1ed9t l\u1eadp tr\u00ecnh vi\u00ean c\u00f3 kinh nghi\u1ec7m, v\u00ec Amit v\u00e0 t\u00f4i v\u1eabn c\u00f2n \u0111ang l\u00e0m vi\u1ec7c to\u00e0n th\u1eddi gian \u1edf c\u00f4ng ty c\u0169.<\/p>\n

Amit b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch m\u1ed9t m\u1edb h\u1ed3 s\u01a1, nh\u1edd l\u1ee3i th\u1ebf l\u00e0 c\u00f3 s\u1eb5n quy\u1ec1n truy c\u1eadp v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c c\u1ed5ng th\u00f4ng tin tuy\u1ec3n d\u1ee5ng l\u1edbn. Ch\u00fang t\u00f4i l\u1ef1a ch\u1ecdn nh\u1eefng \u1ee9ng vi\u00ean kh\u00e1 nh\u1ea5t v\u00e0 ph\u1ecfng v\u1ea5n h\u1ecd t\u1ea1i c\u00e1c qu\u00e1n caf\u00e9, b\u1edfi v\u00ec v\u0103n ph\u00f2ng c\u1ee7a c\u00f4ng ty v\u1eabn \u0111ang trong giai \u0111o\u1ea1n ho\u00e0n thi\u1ec7n.<\/p>\n

T\u01b0\u1edfng d\u1ec5 m\u00e0 kh\u00f4ng d\u1ec5<\/strong><\/p>\n

Tuy nhi\u00ean, k\u1ebft qu\u1ea3 l\u00e0 ch\u1ea3 c\u00f3 ai s\u1eb5n s\u00e0ng \u0111\u1ec3 gia nh\u1eadp SG, v\u00e0 \u0111i\u1ec1u n\u00e0y l\u00e0m t\u00f4i v\u00e0 Amit c\u1ea3m th\u1ea5y kh\u00e1 s\u1ed1c. Amit th\u1eafc m\u1eafc: \u201cB\u1ecf ra t\u1eebng \u1ea5y th\u1eddi gian, em \u0111\u00e3 c\u00f3 th\u1ec3 tuy\u1ec3n \u0111\u01b0\u1ee3c 10 ng\u01b0\u1eddi cho b\u1ea5t c\u1ee9 c\u00f4ng ty n\u00e0o kh\u00e1c. Em kh\u00f4ng hi\u1ec3u t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi l\u1ea1i kh\u00f4ng mu\u1ed1n v\u00e0o c\u00f4ng ty c\u1ee7a ch\u00fang ta?\u201d. T\u00f4i b\u00ecnh t\u0129nh \u0111\u00e1p \u201cC\u00f3 l\u1ebd h\u1ecd s\u1ebd \u0111\u1ed3ng \u00fd ngay khi \u0111\u01b0\u1ee3c th\u1ea5y v\u0103n ph\u00f2ng m\u1edbi c\u1ee7a c\u00f4ng ty.\u201d<\/p>\n

T\u00f4i v\u00e0 Amit \u0111\u00e3 d\u00e0nh ra v\u00e0i ng\u00e0y \u0111\u1ec3 so\u1ea1n th\u1ea3o m\u1ed9t ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1 m\u1edbi. C\u00f9ng v\u1edbi m\u1ee9c l\u01b0\u01a1ng c\u01a1 b\u1ea3n, ch\u00fang t\u00f4i \u0111\u1eb7t ra th\u00eam ch\u1ebf \u0111\u1ed9 th\u01b0\u1edfng d\u1ef1a tr\u00ean doanh thu v\u00e0 k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c. Sau khi v\u0103n ph\u00f2ng m\u1edbi \u0111\u01b0\u1ee3c ho\u00e0n t\u1ea5t v\u00e0o th\u00e1ng 6\/2015, ch\u00fang t\u00f4i d\u1ecdn v\u00e0o \u0111\u00f3 v\u00e0 ti\u1ebfp t\u1ee5c qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng. C\u00f3 ng\u01b0\u1eddi b\u1ea3o t\u00f4i n\u00ean th\u1eed t\u00ecm ng\u01b0\u1eddi t\u1eeb m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 c\u1ee7a c\u00e1 nh\u00e2n, nh\u01b0ng kh\u00f4ng c\u00f3 ai trong s\u1ed1 b\u1ea1n b\u00e8 t\u00f4i c\u00f3 kinh nghi\u1ec7m ph\u00f9 h\u1ee3p.<\/p>\n

Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i t\u00ecm th\u1ea5y m\u1ed9t \u1ee9ng vi\u00ean \u1edf Chandigarh. Ch\u00fang t\u00f4i r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u1ec1 tay ngh\u1ec1 k\u1ef9 thu\u1eadt c\u1ee7a anh ta, nh\u01b0ng l\u1ea1i nghi ng\u1edd v\u1ec1 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a anh ch\u00e0ng n\u00e0y. Tuy nhi\u00ean, ch\u00fang t\u00f4i v\u1eabn quy\u1ebft \u0111\u1ecbnh cho anh \u1ea5y m\u1ed9t c\u01a1 h\u1ed9i – d\u00f9 sao \u0111i n\u1eefa, ch\u1eb3ng c\u00f3 ai kh\u00e1c ngo\u00e0i anh ch\u00e0ng n\u00e0y mu\u1ed1n v\u00e0o SG. \u0110\u00e2y l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh kh\u00e1 t\u1ed1n k\u00e9m: l\u01b0\u01a1ng cho anh n\u00e0y l\u00e0 60.000 rupee m\u1ed7i th\u00e1ng, c\u1ed9ng v\u1edbi ti\u1ec1n th\u01b0\u1edfng n\u1ebfu c\u00f4ng ty ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c doanh thu v\u00e0o cu\u1ed1i n\u0103m.<\/p>\n

Sau khi c\u00f3 \u0111\u01b0\u1ee3c 2 l\u1eadp tr\u00ecnh vi\u00ean, t\u00f4i quy\u1ebft \u0111\u1ecbnh \u0111\u1ea3m nh\u1eadn lu\u00f4n ph\u1ea7n thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, v\u00e0 th\u1ebf l\u00e0 c\u00f4ng \u0111o\u1ea1n ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u. M\u1ecdi th\u1ee9 b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean h\u00e0o h\u1ee9ng: t\u00f4i v\u00e0 Amit b\u1ecf ra h\u00e0ng gi\u1edd th\u1ea3o lu\u1eadn c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, c\u00f2n 2 anh ch\u00e0ng nh\u00e2n vi\u00ean th\u00ec b\u1eadn r\u1ed9n l\u1eadp tr\u00ecnh. Sau \u0111\u00f3, ch\u00fang t\u00f4i thu\u00ea th\u00eam m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf v\u1edbi m\u1ee9c l\u01b0\u01a1ng kho\u1ea3ng 25.000 rupee, d\u00f9 kh\u00f4ng h\u00e0i l\u00f2ng l\u1eafm v\u1edbi k\u1ef9 n\u0103ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a anh n\u00e0y. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u c\u1ea3m th\u1ea5y nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a vi\u1ec7c kh\u1edfi nghi\u1ec7p.<\/p>\n

\u0110\u00e2y l\u00e0 l\u00fac ch\u00fang t\u00f4i nh\u1eadn ra r\u1eb1ng anh ch\u00e0ng nh\u00e2n vi\u00ean \u0111\u1ea7u ti\u00ean \u0111\u00e3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i, v\u00e0 bu\u1ed9c ph\u1ea3i cho anh ta th\u00f4i vi\u1ec7c. V\u1edbi \u0111\u1ed9i ng\u0169 ch\u1ec9 c\u00f3 b\u1ed1n ng\u01b0\u1eddi, ch\u00fang t\u00f4i \u0111\u00e3 cho ra \u0111\u1eddi phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

L\u00fac \u1ea5y, ch\u00fang t\u00f4i r\u1ea5t t\u1ef1 tin r\u1eb1ng SG s\u1ebd b\u00e1n \u0111\u1eaft nh\u01b0 t\u00f4m t\u01b0\u01a1i, v\u00ec \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng t\u00ednh n\u0103ng ngang ng\u1eeda v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m ERP h\u00e0ng \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty l\u00e0 hi\u1ec7u tr\u01b0\u1edfng c\u1ee7a m\u1ed9t tr\u01b0\u1eddng h\u1ecdc kh\u00e1 n\u1ed5i ti\u1ebfng, v\u00e0 b\u00e0 \u0111\u00e1nh gi\u00e1 cao SG sau bu\u1ed5i d\u00f9ng th\u1eed. Tuy v\u1eady, b\u00e0 v\u1eabn ph\u1ea3i ch\u1edd \u00fd ki\u1ebfn c\u1ee7a c\u1ea5p cao h\u01a1n tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t mua. Ch\u00fang t\u00f4i nhanh ch\u00f3ng g\u1eedi cho b\u00e0 nh\u1eefng t\u00e0i li\u1ec7u gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, v\u00e0 ngh\u0129 r\u1eb1ng m\u00ecnh s\u1ebd c\u00f3 \u0111\u01a1n h\u00e0ng \u0111\u1ea7u ti\u00ean sau v\u00e0i th\u00e1ng.<\/p>\n

Sau 6 th\u00e1ng \u0111\u1ea7u ti\u00ean, c\u00e1c chi ph\u00ed m\u00e0 t\u00f4i v\u00e0 Amit \u0111\u00e3 b\u1ecf ra bao g\u1ed3m:<\/p>\n

Ph\u00ed \u0111\u0103ng k\u00fd th\u00e0nh l\u1eadp c\u00f4ng ty: 30.000 rupee<\/p>\n

T\u00e2n trang v\u0103n ph\u00f2ng: 120.000 rupee<\/p>\n

T\u1ee7 l\u1ea1nh\/M\u00e1y l\u1ea1nh inverter: 40.000 rupee<\/p>\n

Thu\u00ea m\u1eb7t b\u1eb1ng: 91.000 rupee<\/p>\n

L\u01b0\u01a1ng: 360.000 rupee + 100.000 rupee + 65.000 rupee<\/p>\n

V\u1eadn chuy\u1ec3n, th\u1ef1c ph\u1ea9m, chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 nh\u1eefng th\u1ee9 kh\u00e1c: 100.000 rupee<\/p>\n

Nh\u01b0 v\u1eady, t\u1edbi th\u1eddi \u0111i\u1ec3m n\u00e0y ch\u00fang t\u00f4i \u0111\u00e3 chi ra t\u1ed5ng c\u1ed9ng 956.000 rupee (320 tri\u1ec7u \u0111\u1ed3ng Vi\u1ec7t Nam).<\/p>\n

Ch\u01a1i li\u1ec1u, \u0103n nhi\u1ec1u?<\/strong><\/p>\n

Ch\u00fang t\u00f4i r\u1ea5t t\u1ef1 tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, nh\u01b0ng \u0111\u1ec3 c\u00f3 doanh thu cao h\u01a1n th\u00ec ch\u00fang t\u00f4i ph\u1ea3i t\u1eeb b\u1ecf c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i. T\u00f4i v\u00e0 Amit s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro \u0111\u00f3, v\u00e0 quy\u1ebft \u0111\u1ecbnh n\u1ed9p \u0111\u01a1n xin ngh\u1ec9 vi\u1ec7c. Ch\u00fang t\u00f4i chuy\u1ec3n v\u0103n ph\u00f2ng c\u1ee7a c\u00f4ng ty \u0111\u1ebfn Chandigarh, n\u01a1i t\u00f4i s\u1ebd qu\u1ea3n l\u00fd kh\u00e2u ph\u00e1t tri\u1ec3n, c\u00f2n Amit s\u1ebd ti\u1ebfp t\u1ee5c b\u00e1n h\u00e0ng t\u1ea1i Gurgaon.<\/p>\n\n\n\n\n
\"Kh\u1edfi<\/a><\/td>\n<\/tr>\n
\u0110\u1eebng ngh\u0129 r\u1eb1ng vi\u1ec7c kh\u1edfi nghi\u1ec7p (h\u00ecnh b\u00ean ph\u1ea3i) s\u1ebd d\u1ec5 h\u01a1n \u0111i l\u00e0m thu\u00ea (h\u00ecnh b\u00ean tr\u00e1i). \u1ea2nh: entrepreneurfail.com<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u1ecdi th\u1ee9 c\u00f3 v\u1ebb ti\u1ebfn tri\u1ec3n t\u1ed1t. Chuy\u00ean vi\u00ean l\u1eadp tr\u00ecnh ch\u00ednh c\u1ee7a ch\u00fang t\u00f4i gi\u1edd \u0111\u00e2y c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00f4ng vi\u1ec7c, thay v\u00ec m\u1ea5t c\u00f4ng \u0111i l\u1ea1i gi\u1eefa Chandigarh v\u00e0 Gurgaon. Ch\u00fang t\u00f4i c\u0169ng gi\u1ea3m \u0111\u01b0\u1ee3c chi ph\u00ed thu\u00ea v\u0103n ph\u00f2ng, c\u00f2n t\u00f4i th\u00ec ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u00eam chi ph\u00ed sinh ho\u1ea1t.<\/p>\n

\u0110\u00e2y l\u00e0 l\u00fac m\u1ed9t b\u1ea5t ng\u1edd kh\u00e1c di\u1ec5n ra: nh\u00e2n vi\u00ean thi\u1ebft k\u1ebf c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 b\u1ecf tr\u1ed1n c\u00f9ng v\u1edbi c\u00e1i laptop c\u1ee7a c\u00f4ng ty. Ch\u00fang t\u00f4i \u0111\u00e3 theo d\u1ea5u anh ta v\u00e0 l\u1ea5y l\u1ea1i \u0111\u01b0\u1ee3c laptop, nh\u01b0ng thi\u1ec7t h\u1ea1i l\u1edbn nh\u1ea5t l\u00e0 c\u00f4ng ty m\u1ea5t \u0111i nh\u00e2n vi\u00ean thi\u1ebft k\u1ebf duy nh\u1ea5t. Th\u1ebf l\u00e0 t\u00f4i quy\u1ebft \u0111\u1ecbnh t\u1ef1 l\u00e0m lu\u00f4n vi\u1ec7c n\u00e0y, v\u00e0 b\u1eaft \u0111\u1ea7u h\u1ecdc thi\u1ebft k\u1ebf website. Ch\u00fang t\u00f4i \u0111\u00e3 s\u1eeda l\u1ea1i \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 thi\u1ebft k\u1ebf ch\u1ec9 trong v\u00f2ng 1 th\u00e1ng, v\u00e0 vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m quay tr\u1edf l\u1ea1i b\u00ecnh th\u01b0\u1eddng.<\/p>\n

C\u00f9ng l\u00fac \u0111\u00f3, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c tr\u01b0\u1eddng h\u1ecdc. Nh\u01b0ng s\u1ef1 th\u1eadt l\u00e0 kh\u00f4ng c\u00f3 ai trong c\u00f4ng ty c\u00f3 kinh nghi\u1ec7m b\u00e1n h\u00e0ng, v\u00e0 ch\u00fang t\u00f4i kh\u00f4ng ng\u1edd r\u1eb1ng vi\u1ec7c b\u00e1n h\u00e0ng cho c\u00e1c tr\u01b0\u1eddng h\u1ecdc kh\u00f3 nh\u01b0 th\u1ebf n\u00e0o. C\u00f3 qu\u00e1 nhi\u1ec1u tr\u1edf ng\u1ea1i: C\u00e1c hi\u1ec7u tr\u01b0\u1edfng th\u1ef1c ra kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh mua ph\u1ea7n m\u1ec1m, c\u00f2n nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 ra quy\u1ebft \u0111\u1ecbnh th\u00ec kh\u00f4ng bao gi\u1edd c\u00f3 m\u1eb7t t\u1ea1i tr\u01b0\u1eddng h\u1ecdc. H\u1ea7u h\u1ebft c\u00e1c hi\u1ec7u tr\u01b0\u1edfng ch\u1eb3ng bu\u1ed3n kh\u00f4ng ki\u1ec3m tra email ho\u1eb7c tr\u1ea3 l\u1eddi l\u1ea1i, ch\u1ec9 n\u1ed9i vi\u1ec7c xin h\u1eb9n g\u1eb7p h\u1ecd \u0111\u00e3 m\u1ea5t c\u1ef1c k\u1ef3 nhi\u1ec1u th\u1eddi gian. C\u00f3 l\u00fac ch\u00fang t\u00f4i li\u00ean h\u1ec7 10-12 tr\u01b0\u1eddng m\u1ed9t l\u00fac m\u00e0 ch\u1eb3ng \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 g\u00ec, v\u00e0 trong 2-3 th\u00e1ng li\u1ec1n kh\u00f4ng c\u00f3 tin n\u00e0o t\u1ed1t l\u00e0nh c\u1ea3.<\/p>\n

\u0110\u00e2y l\u00e0 l\u00fac ch\u00fang t\u00f4i nh\u1eadn ra s\u1ef1 th\u1eadt ph\u0169 ph\u00e0ng l\u00e0 kh\u00f4ng th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, m\u1eb7c d\u00f9 n\u00f3 c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n m\u00e0 l\u1ea1i c\u00f2n r\u1ebb h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00f3 nh\u1eefng l\u00fac t\u00f4i v\u00e0 Amit \u0111\u00e3 ph\u1ea3i t\u1ef1a v\u00e0o vai nhau m\u00e0 kh\u00f3c (\u0111\u00e2y l\u00e0 m\u1ed9t l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c c\u00f3 nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp).<\/p>\n

Ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh thu\u00ea m\u1ed9t chuy\u00ean gia \u0111\u00e0o t\u1ea1o b\u00e1n h\u00e0ng v\u1edbi gi\u00e1 30.000 rupee. Sau \u0111\u00f3, ch\u00fang t\u00f4i t\u00ecm th\u1ea5y m\u1ed9t v\u00e0i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7, nh\u01b0ng vi\u1ec7c ki\u1ebfm \u0111\u01b0\u1ee3c doanh thu v\u1eabn c\u00f2n r\u1ea5t xa v\u1eddi. L\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 vi\u1ec7c b\u00e1n h\u00e0ng h\u01a1n t\u00f4i, Amit n\u00f3i r\u1eb1ng c\u00f3 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ecdc l\u1edbn s\u1ebd mua SG, n\u1ebfu n\u00f3 c\u00f3 th\u00eam m\u1ed9t v\u00e0i t\u00ednh n\u0103ng.<\/p>\n

<\/div>\n

T\u00f4i l\u1ea1i c\u00f3 \u00fd ki\u1ebfn kh\u00e1c. T\u00f4i cho r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 \u0111\u1ee7 t\u00ednh n\u0103ng cho b\u1ea5t c\u1ee9 tr\u01b0\u1eddng h\u1ecdc n\u00e0o, v\u00e0 v\u1ea5n \u0111\u1ec1 ch\u00ednh l\u00e0 \u0111\u1ebfn t\u1eeb qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng. T\u00f4i ngh\u0129 c\u00f4ng ty n\u00ean t\u1eadp trung ph\u1ee5c v\u1ee5 nh\u1eefng tr\u01b0\u1eddng h\u1ecdc c\u1ee1 nh\u1ecf v\u00e0 v\u1eeba, c\u0169ng nh\u01b0 n\u00ean ch\u1ea5p nh\u1eadn l\u1ee3i nhu\u1eadn th\u1ea5p v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y. M\u00e2u thu\u1eabn gi\u1eefa t\u00f4i v\u00e0 Amit b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean c\u0103ng th\u1eb3ng.<\/p>\n

Canh b\u1ea1c kh\u00e1t n\u01b0\u1edbc<\/strong><\/p>\n

C\u00f4ng ty b\u1eaft \u0111\u1ea7u h\u1ebft ti\u1ec1n, v\u00ec v\u1eady ch\u00fang t\u00f4i \u0111\u00e3 r\u00f3t th\u00eam ti\u1ec1n ti\u1ebft ki\u1ec7m c\u00e1 nh\u00e2n v\u00e0o ng\u00e2n qu\u1ef9. Ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh thu\u00ea m\u1ed9t chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng t\u1eeb m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn, v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 m\u1ed9t sai l\u1ea7m tai h\u1ea1i.<\/p>\n

Ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng \u0111\u00e3 t\u00ecm th\u1ea5y \u201cch\u00eca kh\u00f3a v\u00e0ng\u201d, b\u1edfi v\u00ec anh n\u00e0y \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 c\u00f4ng ty ti\u1ebfp c\u1eadn th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 k\u1ec3 cho bi\u1ebft nh\u1eefng b\u00ed quy\u1ebft v\u1ec1 vi\u1ec7c b\u00e1n h\u00e0ng cho c\u00e1c tr\u01b0\u1eddng h\u1ecdc. Ch\u00fang t\u00f4i tin r\u1eb1ng \u0111\u00e2y l\u00e0 l\u00fac m\u1ecdi chuy\u1ec7n s\u1ebd \u201cxu\u00f4i ch\u00e8o m\u00e1t m\u00e1i\u201d.<\/p>\n

Tuy nhi\u00ean, sau m\u1ed9t th\u00e1ng l\u00e0m vi\u1ec7c v\u1edbi ch\u00fang t\u00f4i, ng\u01b0\u1eddi b\u00e1n h\u00e0ng n\u00e0y ch\u1ea3 b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u01a1n h\u00e0ng n\u00e0o c\u1ea3. Ch\u00fang t\u00f4i t\u1ef1 h\u1ecfi l\u00e0 \u0111\u00e3 c\u00f3 chuy\u1ec7n g\u00ec x\u1ea3y ra. Th\u1ef1c t\u1ebf l\u00e0 \u1edf c\u00f4ng ty tr\u01b0\u1edbc, anh ta l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c nh\u1edd v\u00e0o th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 s\u1eb5n c\u1ee7a c\u00f4ng ty \u0111\u00f3. Anh ta ch\u01b0a bao gi\u1edd ph\u1ea3i \u0111i b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m ch\u01b0a c\u00f3 t\u00ean tu\u1ed5i.<\/p>\n

C\u00e0ng l\u00fac t\u00f4i v\u00e0 Amit c\u00e0ng \u0111i theo hai h\u01b0\u1edbng kh\u00e1c nhau. Amit lu\u00f4n b\u1eadn r\u1ed9n theo \u0111u\u1ed5i c\u00e1c tr\u01b0\u1eddng h\u1ecdc l\u1edbn, v\u1ed1n l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 tr\u1ea3 nhi\u1ec1u ti\u1ec1n. C\u1eadu ta c\u0169ng b\u1eaft \u0111\u1ea7u thi\u1ebft l\u1eadp li\u00ean l\u1ea1c v\u1edbi c\u00e1c ch\u00ednh tr\u1ecb gia v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf. Amit nu\u00f4i k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng c\u00f4ng ty theo ki\u1ec3u c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, v\u1edbi c\u00e1c ban b\u1ec7 v\u00e0 c\u01a1 ch\u1ebf r\u01b0\u1eddm r\u00e0.<\/p>\n\n\n\n\n
\"Kh\u1edfi<\/a><\/td>\n<\/tr>\n
Kh\u00e1c bi\u1ec7t quan \u0111i\u1ec3m kh\u00f4ng ph\u1ea3i chuy\u1ec7n d\u1ec5 gi\u1ea3i quy\u1ebft. \u1ea2nh: nylitigationfirm.com<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Trong khi \u0111\u00f3, t\u00f4i b\u1eaft \u0111\u1ea7u tin t\u01b0\u1edfng v\u00e0o ph\u01b0\u01a1ng ph\u00e1p kh\u1edfi nghi\u1ec7p tinh g\u1ecdn (lean startup), v\u00e0 mu\u1ed1n ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. Theo \u0111\u00f3, t\u00f4i \u0111\u1ec1 xu\u1ea5t vi\u1ec7c chia c\u1ed5 ph\u1ea7n cho chuy\u00ean vi\u00ean l\u1eadp tr\u00ecnh ch\u00ednh c\u1ee7a c\u00f4ng ty (kho\u1ea3ng 20%); Ng\u1eebng theo \u0111u\u1ed5i c\u00e1c tr\u01b0\u1eddng h\u1ecdc l\u1edbn v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c tr\u01b0\u1eddng nh\u1ecf, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf khu v\u1ef1c ngo\u1ea1i \u00f4 v\u00ec nh\u00f3m kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u00e2y kh\u00e1 d\u1ec5 ti\u1ebfp c\u1eadn; Sa th\u1ea3i to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 d\u00e0nh t\u1ea5t c\u1ea3 th\u1eddi gian c\u1ee7a ch\u00fang t\u00f4i cho vi\u1ec7c b\u00e1n h\u00e0ng.<\/p>\n

Nh\u01b0ng t\u1ea7m nh\u00ecn v\u00e0 suy ngh\u0129 c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi nhau n\u1eefa. T\u00f4i bi\u1ebft r\u1eb1ng m\u1ed1i quan h\u1ec7 gi\u1eefa t\u00f4i v\u00e0 Amit s\u1ebd b\u1ecb h\u1ee7y ho\u1ea1i n\u1ebfu ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c l\u00e0m vi\u1ec7c c\u00f9ng nhau. Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn kh\u00e1 l\u00e0 cay \u0111\u1eafng. Cu\u1ed1i c\u00f9ng, Amit quy\u1ebft \u0111\u1ecbnh th\u00e2u t\u00f3m l\u1ea1i c\u00f4ng ty v\u00e0 h\u1ee9a s\u1ebd tr\u1ea3 l\u1ea1i ti\u1ec1n cho t\u00f4i n\u1ebfu c\u00f4ng ty l\u00e0m ra b\u1ea5t k\u1ef3 l\u1ee3i nhu\u1eadn n\u00e0o trong t\u01b0\u01a1ng lai.<\/p>\n

Sau 11 th\u00e1ng, s\u1ed1 ti\u1ec1n ch\u00fang t\u00f4i \u0111\u00e3 m\u1ea5t l\u00e0:<\/p>\n

Chi ph\u00ed c\u1ee7a 6 th\u00e1ng tr\u01b0\u1edbc: 956.000 rupee<\/p>\n

L\u01b0\u01a1ng: 300.000 rupee<\/p>\n

Ph\u00ed thu\u00ea chuy\u00ean gia \u0111\u00e0o t\u1ea1o b\u00e1n h\u00e0ng: 30.000 rupee<\/p>\n

Ti\u1ec1n thu\u00ea v\u0103n ph\u00f2ng: 56.000 rupee<\/p>\n

Chi ph\u00ed \u0111i l\u1ea1i, marketing, v\u00e0 nh\u1eefng th\u1ee9 l\u1eb7t v\u1eb7t kh\u00e1c: 200.000 rupee<\/p>\n

T\u1ed5ng c\u1ed9ng: 1.542.000 rupee<\/p>\n

Th\u1ebf l\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 n\u00e9m qua c\u1eeda s\u1ed5 1.500.000 rupee (h\u01a1n n\u1eeda t\u1ef7 \u0111\u1ed3ng Vi\u1ec7t Nam) \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 ch\u1ea3 c\u00f3 ai mu\u1ed1n mua. Sau m\u1ed9t v\u00e0i tu\u1ea7n c\u1ed1 g\u1eafng c\u1ea7m c\u1ef1, Amit c\u0169ng \u0111\u00e3 \u0111\u1ea7u h\u00e0ng v\u00e0 quay tr\u1edf l\u1ea1i v\u1edbi c\u00f4ng vi\u1ec7c c\u0169. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u1eb7t d\u1ea5u ch\u1ea5m h\u1ebft cho SchoolGennie.<\/p>\n

T\u00f4i nh\u1eadn ra r\u1eb1ng, \u0111\u00e2y l\u00e0 m\u1ed9t th\u1ea5t b\u1ea1i c\u1ee7a c\u00f4ng ty, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 c\u1ee7a t\u00f4i. N\u00f3 \u0111\u00e3 mang l\u1ea1i cho t\u00f4i r\u1ea5t nhi\u1ec1u b\u00e0i h\u1ecdc l\u1edbn. \u0110\u00e2y l\u00e0 7 b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 m\u00e0 t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb th\u1ea5t b\u1ea1i \u0111\u1ea7u tay n\u00e0y:<\/p>\n

1. N\u1eafm r\u00f5 kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong><\/p>\n

Ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng SchoolGennie d\u1ef1a tr\u00ean c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u00e1 nh\u00e2n, c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. L\u1ebd ra, ch\u00fang t\u00f4i n\u00ean d\u00e0nh th\u1eddi gian n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110\u00fang ra ch\u00fang t\u00f4i n\u00ean thuy\u1ebft ph\u1ee5c m\u1ed9t v\u00e0i tr\u01b0\u1eddng h\u1ecdc c\u00f3 quy m\u00f4 kh\u00e1c nhau \u0111\u1ec3 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i. V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean n\u00e0y, ch\u00fang t\u00f4i n\u00ean cung c\u1ea5p s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed v\u00e0 h\u1ed7 tr\u1ee3 tr\u1ecdn \u0111\u1eddi cho h\u1ecd.<\/p>\n

T\u00f4i \u0111\u00e3 ngh\u1ec9 vi\u1ec7c tr\u01b0\u1edbc khi ch\u1ee9ng minh \u0111\u01b0\u1ee3c t\u00ednh kh\u1ea3 thi cho startup c\u1ee7a m\u00ecnh, v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t sai l\u1ea7m l\u1edbn.<\/p>\n

2. Bi\u1ebft chi ti\u1ec1n v\u00e0 ti\u1ebft ki\u1ec7m ti\u1ec1n<\/strong><\/p>\n

Ch\u00fang t\u00f4i \u0111\u00e3 chi ph\u1ea7n l\u1edbn s\u1ed1 v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y v\u0103n ph\u00f2ng v\u00e0 tr\u1ea3 l\u01b0\u01a1ng cho nh\u00e2n vi\u00ean. L\u1ebd ra, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 gi\u1ea3m \u0111\u01b0\u1ee3c 80% chi ph\u00ed b\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 v\u00e0 thu\u00ea ng\u01b0\u1eddi v\u1edbi m\u1ee9c l\u01b0\u01a1ng t\u1ed1i thi\u1ec3u, \u0111\u1ed5i l\u1ea1i b\u1eb1ng vi\u1ec7c chia c\u1ed5 ph\u1ea7n.<\/p>\n

Ch\u00fang t\u00f4i m\u1eafc sai l\u1ea7m khi kh\u00f4ng chi ti\u00eau \u0111\u00fang m\u1ee9c cho vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c t\u00e0i li\u1ec7u gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, c\u00f4ng c\u1ee5 marketing v\u00e0 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, v\u1ed1n r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

Chuy\u1ec7n n\u00e0y nghe r\u1ea5t hi\u1ec3n nhi\u00ean, nh\u01b0ng r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p l\u1ea7n \u0111\u1ea7u v\u1eabn m\u1eafc l\u1ed7i n\u00e0y. N\u1ebfu Website l\u00e0 c\u00f4ng c\u1ee5 marketing ch\u00ednh c\u1ee7a b\u1ea1n, h\u00e3y ch\u1ecbu kh\u00f3 chi ti\u1ec1n cho vi\u1ec7c ti\u1ebfp th\u1ecb n\u1ed9i dung (content marketing) v\u00e0 t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng (sales deck). N\u1ebfu mu\u1ed1n ti\u1ebfp c\u1eadn theo c\u00e1c k\u00eanh offline, b\u1ea1n n\u00ean chi ti\u1ec1n cho vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c brochure gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ho\u00e0n ch\u1ec9nh.<\/p>\n

3. H\u00e3y s\u1eb5n s\u00e0ng x\u1eafn tay v\u00e0o h\u1ecdc chuy\u00ean m\u00f4n, k\u1ec3 c\u1ea3 khi b\u1ea1n ch\u01b0a bi\u1ebft g\u00ec<\/strong><\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi c\u00f3 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt, nh\u01b0ng khi l\u00e0m kh\u1edfi nghi\u1ec7p trong ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u00ec b\u1ea1n c\u0169ng n\u00ean ch\u1ecbu kh\u00f3 t\u00ecm hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 k\u1ef9 thu\u1eadt. M\u1ed9t khi b\u1ea1n \u0111\u00e3 c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n, thay v\u00ec c\u1ee9 h\u00e0nh x\u1eed nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng ch\u1ec9 bi\u1ebft kho\u00e1n vi\u1ec7c cho \u0111\u1ed9i ng\u0169 k\u1ef9 thu\u1eadt.<\/p>\n

4. T\u1eadp b\u00e1n h\u00e0ng cho d\u00f9 b\u1ea1n kh\u00f4ng c\u00f3 kinh nghi\u1ec7m b\u00e1n h\u00e0ng<\/strong><\/p>\n

T\u00f4i \u0111\u00e3 kh\u00f4ng tham gia m\u1ea5y v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng, v\u00ec ngh\u0129 r\u1eb1ng t\u1ed1t nh\u1ea5t n\u00ean \u0111\u1ec3 em r\u1ec3 t\u00f4i l\u00e0m vi\u1ec7c \u0111\u00f3. D\u00f9 Amit l\u00e0 ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u00e0 di\u1ec5n \u0111\u1ea1t r\u1ea5t t\u1ed1t, nh\u01b0ng vi\u1ec7c b\u00e1n h\u00e0ng v\u1eabn ch\u1eb3ng \u0111i t\u1edbi \u0111\u00e2u. T\u00f4i nh\u1eadn ra nguy\u00ean nh\u00e2n l\u00e0 ch\u00fang t\u00f4i ch\u1eb3ng bi\u1ebft c\u00e1ch gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00e0 ch\u1ec9 ch\u0103m ch\u0103m v\u00e0o vi\u1ec7c b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Vi\u1ec7c b\u00e1n h\u00e0ng gi\u1ecfi kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ec9 bi\u1ebft n\u00f3i chuy\u1ec7n cho hay, m\u00e0 ph\u1ea3i cho kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng b\u1ea1n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

Khi t\u00f4i di chuy\u1ec3n \u0111\u1ebfn Chandigarh, t\u00f4i \u0111\u00e3 c\u1ed1 g\u1eafng b\u00e1n h\u00e0ng cho c\u00e1c tr\u01b0\u1eddng h\u1ecdc t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng. T\u00f4i \u0111\u00e3 vi\u1ebfng th\u0103m 50 tr\u01b0\u1eddng h\u1ecdc trong m\u1ed9t th\u00e1ng li\u1ec1n v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c 3 \u0111\u01a1n h\u00e0ng. T\u00f4i kh\u00f4ng ch\u1ec9 h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch b\u00e1n h\u00e0ng, m\u00e0 c\u00f2n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i. C\u00e0ng hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u ki\u1ebfn th\u1ee9c \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.<\/p>\n

5. H\u1ecdc c\u00e1ch ra quy\u1ebft \u0111\u1ecbnh v\u00e0 tin v\u00e0o tr\u1ef1c gi\u00e1c c\u1ee7a b\u1ea1n<\/strong><\/p>\n

Trong su\u1ed1t qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng SchoolGennie, ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng quy\u1ebft \u0111\u1ecbnh d\u1ee9t kho\u00e1t. Ch\u00fang t\u00f4i \u0111\u00e3 tr\u00ec ho\u00e3n nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m nh\u01b0 ng\u00e2n s\u00e1ch b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, chia c\u1ed5 ph\u1ea7n, quy\u1ebft \u0111\u1ecbnh theo \u0111u\u1ed5i nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o,\u2026<\/p>\n

Sau th\u1ea5t b\u1ea1i \u0111\u1ea7u \u0111\u1eddi n\u00e0y, t\u00f4i b\u1eaft \u0111\u1ea7u h\u1ecdc c\u00e1ch \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ee9t kho\u00e1t d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin \u0111ang c\u00f3. H\u00e3y ch\u1ea5p nh\u1eadn r\u1eb1ng b\u1ea1n kh\u00f4ng bao gi\u1edd c\u00f3 \u0111\u1ee7 100% th\u00f4ng tin c\u1ea7n c\u00f3 c\u1ea3, v\u00e0 h\u00e3y t\u1eadp s\u1eed d\u1ee5ng tr\u1ef1c gi\u00e1c \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ef1 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c 60-70% th\u00f4ng tin. V\u00e0 m\u1ed9t khi \u0111\u00e3 ra quy\u1ebft \u0111\u1ecbnh, h\u00e3y gi\u1eef nguy\u00ean l\u1eadp tr\u01b0\u1eddng \u0111\u00f3 cho t\u1edbi khi c\u00f3 \u0111\u1ee7 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y r\u1eb1ng \u0111\u00e3 t\u1edbi l\u00fac c\u1ea7n thay \u0111\u1ed5i.<\/p>\n

6. \u0110\u1eebng bao gi\u1edd ng\u1eebng h\u1ecdc h\u1ecfi<\/strong><\/p>\n

Ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i n\u1ebfu ng\u1eebng h\u1ecdc h\u1ecfi nh\u1eefng \u0111i\u1ec1u m\u1edbi. Ngu\u1ed3n tri th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a t\u00f4i \u0111\u1ebfn t\u1eeb vi\u1ec7c kh\u00f4ng ng\u1eebng th\u1eed nghi\u1ec7m, v\u00e0 t\u1eeb cu\u1ed9c s\u1ed1ng xung quanh m\u00ecnh. T\u00f4i d\u00e0nh th\u1eddi gian \u0111\u1ecdc s\u00e1ch v\u00e0 c\u00e1c blog, h\u1ecdc kinh nghi\u1ec7m t\u1eeb nh\u1eefng ng\u01b0\u1eddi l\u1edbn h\u01a1n l\u1eabn nh\u1ecf h\u01a1n m\u00ecnh, ti\u1ebfp thu ki\u1ebfn th\u1ee9c t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7, nh\u00e0 cung c\u1ea5p l\u1eabn kh\u00e1ch h\u00e0ng. \u0110\u00f4i l\u00fac, t\u00f4i c\u00f2n h\u1ecdc \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 th\u1ee9 t\u1eeb con trai 3 tu\u1ed5i c\u1ee7a m\u00ecnh n\u1eefa.<\/p>\n

7. \u0110\u1eebng l\u1ea5y ti\u1ec1n b\u1ea1c l\u00e0m m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng<\/strong><\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 m\u1ee5c ti\u00eau l\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 ti\u1ec1n b\u1ea1c l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 duy tr\u00ec vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n

N\u1ebfu ch\u1ec9 t\u1eadp trung v\u00e0o ti\u1ec1n b\u1ea1c, b\u1ea1n s\u1ebd tr\u1edf n\u00ean thi\u1ec3n c\u1eadn. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm ra ti\u1ec1n trong th\u1eddi gian ng\u1eafn h\u1ea1n, nh\u01b0ng v\u1ec1 d\u00e0i h\u1ea1n b\u1ea1n s\u1ebd thua cu\u1ed9c. H\u00e3y d\u1ed3n l\u1ef1c t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn cho h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng, r\u1ed3i ti\u1ec1n b\u1ea1c s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u1ebfn v\u1edbi b\u1ea1n.<\/p>\n

(Theo Nh\u1ecbp c\u1ea7u \u0111\u1ea7u t\u01b0)<\/p>\n<\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u1ecf vi\u1ec7c l\u01b0\u01a1ng cao \u0111\u1ec3 kh\u1edfi nghi\u1ec7p, doanh nh\u00e2n tr\u1ebb n\u00e0y nu\u00f4i \u01b0\u1edbc m\u01a1 s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u USD. Nh\u01b0ng r\u1ea5t ti\u1ebfc, \u0111\u1eddi l\u1ea1i kh\u00f4ng nh\u01b0 l\u00e0 m\u01a1\u2026 Tr\u01b0\u1edbc \u0111\u00e2y, doanh nh\u00e2n ng\u01b0\u1eddi \u1ea4n \u0110\u1ed9 Pardeep Goyal t\u1eebng ngh\u0129 r\u1eb1ng anh s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u USD v\u1edbi d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p \u0111\u1ea7u tay …<\/p>\n","protected":false},"author":4,"featured_media":8171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-8170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nKh\u1edfi nghi\u1ec7p thua l\u1ed7 n\u1eeda t\u1ef7 \u0111\u1ed3ng, t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c 7 b\u00e0i h\u1ecdc - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/khoi-nghiep-thua-lo-nua-ty-dong-toi-nhan-duoc-7-bai-hoc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u1edfi nghi\u1ec7p thua l\u1ed7 n\u1eeda t\u1ef7 \u0111\u1ed3ng, t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c 7 b\u00e0i h\u1ecdc - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"B\u1ecf vi\u1ec7c l\u01b0\u01a1ng cao \u0111\u1ec3 kh\u1edfi nghi\u1ec7p, doanh nh\u00e2n tr\u1ebb n\u00e0y nu\u00f4i \u01b0\u1edbc m\u01a1 s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u USD. 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