{"id":8250,"date":"2017-06-27T15:53:16","date_gmt":"2017-06-27T08:53:16","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=8250"},"modified":"2017-07-03T10:06:34","modified_gmt":"2017-07-03T03:06:34","slug":"tiem-tap-hoa-xoay-ra-sao-truoc-con-bao-mang-ten-tien-loi-tu-vinmart-circle-k-7-eleven","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/tiem-tap-hoa-xoay-ra-sao-truoc-con-bao-mang-ten-tien-loi-tu-vinmart-circle-k-7-eleven\/","title":{"rendered":"Ti\u1ec7m t\u1ea1p h\u00f3a xoay s\u1edf ra sao tr\u01b0\u1edbc c\u01a1n b\u00e3o mang t\u00ean “ti\u1ec7n l\u1ee3i” t\u1eeb Vinmart+, Circle K, 7-Eleven…?"},"content":{"rendered":"

C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf ch\u00ednh kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, c\u00f2n c\u1ea1nh tranh t\u1eeb ph\u00eda b\u00ean ngo\u00e0i ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ph\u1ee5.<\/strong><\/p>\n

\u0110\u1ed7 x\u1ecbch chi\u1ebfc xe Lead tr\u01b0\u1edbc c\u1eeda m\u1ed9t qu\u1ea7y t\u1ea1p h\u00f3a, ch\u1ecb Vi C\u1ea7m (nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng \u1edf qu\u1eadn \u0110\u1ed1ng \u0110a, H\u00e0 N\u1ed9i) g\u1ecdi v\u1edbi v\u00e0o trong ti\u1ec7m mua \u00edt b\u00e1nh k\u1eb9o th\u1eafp h\u01b0\u01a1ng, m\u1ed9t th\u00f9ng s\u1eefa t\u01b0\u01a1i v\u00e0 m\u1ed9t b\u1ecbch b\u1ec9m c\u1ee1 l\u1edbn. B\u1ea5y gi\u1edd \u0111\u00e3 6h t\u1ed1i, con \u0111\u01b0\u1eddng tr\u01b0\u1edbc m\u1eb7t v\u1eabn r\u1ea5t \u0111\u00f4ng xe c\u1ed9 qua l\u1ea1i. D\u01b0\u1eddng nh\u01b0 nh\u1eadn ra kh\u00e1ch quen, \u00f4ng ch\u1ee7 ti\u1ec7m thao t\u00e1c r\u1ea5t nhanh c\u00e1c m\u00f3n h\u00e0ng cho kh\u00e1ch. Cu\u1ed9c mua b\u00e1n di\u1ec5n ra ch\u01b0a \u0111\u1ea7y 2 ph\u00fat th\u00ec ho\u00e0n t\u1ea5t.<\/p>\n

“Mua \u0111\u1ed3 l\u1eb7t v\u1eb7t \u1edf \u0111\u1ea1i l\u00fd ti\u1ec7n l\u1eafm, kh\u00f4ng c\u1ea7n \u0111\u1ed3 xe v\u00e0 ch\u1edd \u0111\u1ee3i g\u00ec, gi\u00e1 r\u1ebb n\u1eefa. Th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng th\u00ec ph\u1ea3i s\u1eafm tr\u01b0\u1edbc tr\u1eef trong t\u1ee7 l\u1ea1nh m\u1ed7i d\u1ecbp \u0111i si\u00eau th\u1ecb cu\u1ed1i tu\u1ea7n. Nh\u01b0ng v\u1eabn c\u00f3 m\u1ea5y th\u1ee9 l\u1eb7t v\u1eb7t ph\u00e1t sinh”, ch\u1ecb C\u1ea7m n\u00f3i v\u1ed9i tr\u01b0\u1edbc khi r\u1ebd v\u00e0o t\u00f2a chung c\u01b0 g\u1ea7n \u0111\u00f3.<\/p>\n

C\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm c\u1ee7a ti\u1ec7m t\u1ea1p h\u00f3a truy\u1ec1n th\u1ed1ng<\/strong><\/p>\n

Kh\u00e1ch h\u00e0ng n\u1ed9i tr\u1ee3 nh\u01b0 ch\u1ecb C\u1ea7m \u1edf c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn v\u1eabn c\u00f2n r\u1ea5t \u0111\u00f4ng, nh\u01b0ng th\u00f3i quen c\u1ee7a h\u1ecd th\u00ec \u0111ang thay \u0111\u1ed5i d\u1ea7n. H\u1ecd c\u00f3 th\u00eam nhi\u1ec1u l\u1ef1a ch\u1ecdn t\u1eeb c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i \u0111ang m\u1ecdc l\u00ean kh\u1eafp c\u00e1c con ph\u1ed1 l\u1edbn nh\u1ecf, v\u1edbi t\u1ed1c \u0111\u1ed9 ng\u00e0y c\u00e0ng nhanh v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u00e0y c\u00e0ng nhi\u1ec1u.<\/p>\n

Tr\u00ean tuy\u1ebfn \u0111\u01b0\u1eddng V\u0169 Tr\u1ecdng Ph\u1ee5ng (H\u00e0 N\u1ed9i), trong ph\u1ea1m vi ch\u01b0a \u0111\u1ea7y 300m, c\u00f3 t\u1edbi hai c\u1eeda h\u00e0ng Circle K c\u00f9ng t\u1ed3n t\u1ea1i. Chia s\u1ebb v\u1edbi ph\u00f3ng vi\u00ean, m\u1ed9t ch\u1ee7 ti\u1ec7m h\u00f3a cho bi\u1ebft t\u1eeb khi c\u00f3 hai c\u1eeda h\u00e0ng n\u00e0y, \u201cdoanh thu c\u1ee7a ch\u00fang t\u00f4i gi\u1ea3m s\u00fat nghi\u00eam tr\u1ecdng\u201d, tuy nhi\u00ean \u00f4ng t\u1eeb ch\u1ed1i b\u00ecnh lu\u1eadn th\u00eam.<\/p>\n

Ch\u1ecb Thanh, ch\u1ee7 m\u1ed9t c\u1eeda h\u00e0ng c\u00e1ch \u0111\u00f3 kho\u1ea3ng 800m th\u00ec cho r\u1eb1ng ch\u1ecb kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng g\u00ec nhi\u1ec1u v\u00ec kho\u1ea3ng c\u00e1ch kh\u00e1 xa, h\u01a1n n\u1eefa ch\u1ecb ch\u1ee7 y\u1ebfu b\u00e1n h\u00e0ng cho ng\u01b0\u1eddi d\u00e2n xung quanh, c\u00f2n Circle K th\u00ec nh\u1eafm v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb.<\/p>\n

B\u00ean c\u1ea1nh hai lo\u1ea1i h\u00ecnh: trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i v\u00e0 si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i l\u00e0 th\u1ebf cu\u1ed1i c\u00f9ng trong chi\u1ebfn l\u01b0\u1ee3c \u201cki\u1ec1ng ba ch\u00e2n\u201d nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam.<\/p>\n

C\u00f3 di\u1ec7n t\u00edch nh\u1ecf h\u01a1n si\u00eau th\u1ecb nh\u01b0ng l\u1edbn h\u01a1n m\u1ed9t ti\u1ec7m t\u1ea1p h\u00f3a th\u00f4ng th\u01b0\u1eddng, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i \u0111ang d\u1ea7n xu\u1ea5t hi\u1ec7n v\u1edbi t\u1ea7n su\u1ea5t d\u00e0y \u0111\u1eb7c t\u1ea1i c\u00e1c khu d\u00e2n c\u01b0, t\u00f2a chung c\u01b0, c\u00e1c con ph\u1ed1 l\u1edbn nh\u1ecf, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm hi\u1ec7n \u0111\u1ea1i m\u00e0 kh\u00f4ng \u0111\u00f2i h\u1ecfi di\u1ec7n t\u00edch m\u1eb7t b\u1eb1ng qu\u00e1 nhi\u1ec1u.<\/p>\n

C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nhi\u1ec1u chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 FamilyMart, B\u2019s mart, Circle K, Ministop, Shop&Go, Vinmart+\u2026 trong \u0111\u00f3 x\u00e9t v\u1ec1 quy m\u00f4, Vinmart+ \u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, theo sau l\u00e0 Circle K v\u00e0 B\u2019s mart.<\/p>\n

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S\u1ed1 li\u1ec7u t\u00ednh \u0111\u1ebfn th\u00e1ng 2\/2017 \u0111\u1ed1i v\u1edbi Vinmart+ v\u00e0 th\u00e1ng 6\/2017 v\u1edbi c\u00e1c chu\u1ed7i c\u00f2n l\u1ea1i.<\/p>\n

Trong khi \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Vinmart+ l\u00e0 h\u1ec7 th\u1ed1ng rau c\u1ee7 s\u1ea1ch \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n t\u1eeb th\u01b0\u01a1ng hi\u1ec7u VinEco, th\u00ec Circle K l\u1ea1i \u0111\u01b0\u1ee3c l\u00f2ng r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng tr\u1ebb nh\u1edd kh\u00f4ng gian r\u1ed9ng r\u00e3i, m\u1edf c\u1eeda 24\/24 v\u00e0 c\u00f3 ph\u1ee5c v\u1ee5 \u0111\u1ed3 \u0103n t\u1ea1i ch\u1ed7.<\/p>\n

Linh, sinh vi\u00ean n\u0103m 2 cho bi\u1ebft: \u201cM\u1ed7i k\u00ec thi em th\u01b0\u1eddng t\u1edbi Circle K ng\u1ed3i h\u1ecdc \u0111\u1ebfn khuya. C\u1eeda h\u00e0ng c\u00f3 \u0111i\u1ec1u h\u00f2a r\u1ea5t m\u00e1t, c\u00f3 wifi, m\u00e0 \u0111\u00f3i qu\u00e1 th\u00ec em c\u00f3 th\u1ec3 g\u1ecdi h\u1ed9p m\u00ec t\u00f4m r\u1ed3i ch\u1ebf th\u00eam n\u01b0\u1edbc n\u00f3ng \u0103n lu\u00f4n\u201d.<\/i><\/p>\n

So v\u1edbi c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i nh\u01b0 Vinmart+, Circle K c\u00f3 nhi\u1ec1u d\u1ecbch v\u1ee5 n\u1ed5i tr\u1ed9i nh\u01b0 thanh to\u00e1n ti\u1ec1n \u0111i\u1ec7n, n\u01b0\u1edbc, \u0111i\u1ec7n tho\u1ea1i, truy\u1ec1n h\u00ecnh, thanh to\u00e1n v\u00e9 m\u00e1y bay, xe kh\u00e1ch, \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n (v\u1edbi Circle K) v\u00e0 th\u1eadm ch\u00ed l\u00e0 b\u00e1n b\u00e1o (v\u1edbi Vinmart+).<\/p>\n

Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Nielsen Vi\u1ec7t Nam, trong ba n\u0103m t\u1eeb 2012 \u0111\u1ebfn 2015, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u1eeda h\u00e0ng ti\u1ec7n \u00edch v\u00e0 si\u00eau th\u1ecb mini t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 l\u00ean \u0111\u1ebfn 200%, t\u1eeb 1.000 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2012 t\u0103ng l\u00ean 2.000 c\u1eeda h\u00e0ng v\u00e0o cu\u1ed1i n\u0103m 2015. Trong khi \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111\u00e3 gi\u1ea3m t\u1eeb 62% xu\u1ed1ng c\u00f2n 52% \u1edf giai \u0111o\u1ea1n n\u00e0y.<\/p>\n

V\u1edbi d\u00e2n s\u1ed1 h\u01a1n 90 tri\u1ec7u ng\u01b0\u1eddi, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong 30 th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb h\u1ea5p d\u1eabn nh\u1ea5t th\u1ebf gi\u1edbi, Vi\u1ec7t Nam c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba v\u00e0 ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i.<\/p>\n

Trong 3 n\u0103m \u0111\u1ea7u v\u00e0o Vi\u1ec7t Nam, 7-Eleven l\u00ean k\u1ebf ho\u1ea1ch n\u00e2ng h\u1ec7 th\u1ed1ng c\u1ee7a h\u00e0ng l\u00ean 100. C\u00f2n Vinmart+ \u0111ang ti\u1ebfn g\u1ea7n t\u1edbi con s\u1ed1 m\u1ee5c ti\u00eau 1.000 c\u1eeda h\u00e0ng t\u1ea1i 30 t\u1ec9nh th\u00e0nh tr\u00ean c\u1ea3 n\u01b0\u1edbc.<\/p>\n

Ng\u00e0y 15\/6\/2017, 7-Eleven ch\u00ednh th\u1ee9c khai tr\u01b0\u01a1ng c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i t\u1ea7ng tr\u1ec7t c\u1ee7a t\u00f2a nh\u00e0 Saigon Trade Center, ph\u01b0\u1eddng B\u1ebfn Ngh\u00e9, qu\u1eadn 1, TP.HCM, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ch\u00e2n ch\u00ednh th\u1ee9c \u0111\u1ea7u ti\u00ean c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 Nh\u1eadt B\u1ea3n v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u1ea7n \u0111\u1ea7u ti\u00ean m\u1ed9t chu\u1ed7i b\u00e1n l\u1ebb ngo\u1ea1i ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng d\u00e2n th\u1ee9 3 khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, nh\u01b0ng h\u00ecnh \u1ea3nh kh\u00e1ch h\u00e0ng \u00f9n \u00f9n x\u1ebfp h\u00e0ng \u0111\u1ec3 mua s\u1eafm, tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m t\u1eeb 6 gi\u1edd s\u00e1ng \u0111\u00e3 khi\u1ebfn kh\u00f4ng \u00edt ng\u01b0\u1eddi Vi\u1ec7t tr\u0103n tr\u1edf: N\u1ebfu c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i n\u00e0o c\u0169ng h\u00fat kh\u00e1ch nh\u01b0 v\u1eady, c\u00e1c ti\u1ec7m t\u1ea1p h\u00f3a truy\u1ec1n th\u1ed1ng s\u1ebd ra sao?<\/p>\n

C\u00f2n kh\u00f4ng gian n\u00e0o cho ti\u1ec7m t\u1ea1p h\u00f3a truy\u1ec1n th\u1ed1ng?<\/strong><\/p>\n

M\u1eb7c d\u00f9 \u00edt nhi\u1ec1u b\u1ecb \u1ea3nh h\u01b0\u1edfng, nh\u01b0ng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a truy\u1ec1n th\u1ed1ng v\u1eabn l\u00e0 m\u1ed9t trong hai k\u00eanh mua s\u1eafm ch\u1ee7 \u0111\u1ea1o c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Theo b\u00e1o c\u00e1o c\u1ee7a Nielsel, d\u00f9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u k\u00eanh mua s\u1eafm h\u01a1n, b\u00ean c\u1ea1nh c\u00e1c khu ch\u1ee3 truy\u1ec1n th\u1ed1ng, c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a v\u1eabn l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn ph\u1ed5 bi\u1ec3n th\u1ee9 hai.<\/p>\n

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M\u1ed9t b\u00e1o c\u00e1o kh\u00e1c c\u0169ng ch\u1ec9 ra trong n\u0103m 2016, \u01b0\u1edbc t\u00ednh c\u1ea3 n\u01b0\u1edbc c\u00f3 h\u01a1n 1,3 tri\u1ec7u c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, chi\u1ebfm \u0111\u1ebfn h\u01a1n 85% doanh thu c\u1ee7a ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng doanh s\u1ed1 g\u1ea7n 10 t\u1ec9 USD.<\/p>\n

M\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a t\u1ea1p h\u00f3a truy\u1ec1n th\u1ed1ng l\u00e0 quy m\u00f4 nh\u1ecf, chi ph\u00ed v\u1eadn h\u00e0nh th\u1ea5p n\u00ean gi\u00e1 b\u00e1n kh\u00e1 c\u1ea1nh tranh. Theo kh\u1ea3o s\u00e1t c\u1ee7a ch\u00fang t\u00f4i, v\u1edbi c\u00f9ng m\u1ed9t lo\u1ea1i m\u1eb7t h\u00e0ng, gi\u00e1 mua t\u1ea1i c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a c\u00f3 th\u1ec3 th\u1ea5p h\u01a1n c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i t\u1eeb 1.000 \u0111\u1ebfn 5.000 \u0111\u1ed3ng.<\/p>\n

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Bim bim Corn Chip c\u1ee7a Orion b\u00e1n v\u1edbi gi\u00e1 6.000\u0111\/g\u00f3i t\u1ea1i Circle K, trong khi c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a ch\u1ec9 b\u00e1n v\u1edbi gi\u00e1 5.000\u0111.<\/p>\n<\/div>\n<\/div>\n

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S\u1eefa t\u01b0\u01a1i Vinamilk ti\u1ec7t tr\u00f9ng c\u00f3 \u0111\u01b0\u1eddng Circle K b\u00e1n 35.000\u0111\/h\u1ed9p, Vinmart+ b\u00e1n 31.200\u0111 c\u00f2n c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a b\u00e1n 30.000\u0111.<\/p>\n<\/div>\n<\/div>\n

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Bim bim d\u1ea1ng que c\u1ee7a Th\u00e1i Lan b\u00e1n t\u1ea1i Circle K gi\u00e1 6.000\u0111\/g\u00f3i, c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a b\u00e1n \u1edf m\u1ee9c 5.000\u0111.<\/p>\n<\/div>\n<\/div>\n

B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng, vi\u1ec7c ch\u1ec9 c\u1ea7n d\u1eebng \u1edf tr\u01b0\u1edbc c\u1eeda ti\u1ec7m t\u1ea1p h\u00f3a, g\u1ecdi \u0111\u1ed3, ch\u1ee7 h\u00e0ng s\u1ebd t\u00ednh ti\u1ec1n r\u1ed3i treo t\u1eadn ngo\u00e0i xe, n\u00ean thu\u1eadn ti\u1ec7n h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ph\u1ea3i \u0111\u1ed7 xe, t\u1ef1 ch\u1ecdn \u0111\u1ed3 r\u1ed3i ch\u1edd \u0111\u1ee3i \u0111\u1ebfn l\u01b0\u1ee3t thanh to\u00e1n \u1edf c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i.<\/p>\n

Ch\u1ecb Linh s\u1ed1ng t\u1ea1i khu chung c\u01b0 Linh \u0110\u00e0m, Ho\u00e0ng Mai, H\u00e0 N\u1ed9i cho bi\u1ebft: \u201cM\u00ecnh th\u01b0\u1eddng mua \u0111\u1ed3 l\u1eb7t v\u1eb7t nh\u01b0 m\u00ec t\u00f4m, m\u00ec ch\u00ednh, x\u00e0 ph\u00f2ng, kem \u0111\u00e1nh r\u0103ng\u2026 \u1edf m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a tr\u00ean \u0111\u01b0\u1eddng v\u1ec1. V\u00ec l\u00e0 kh\u00e1ch quen n\u00ean nhi\u1ec1u khi d\u00f9 \u0111\u00f4ng, v\u1eabn \u0111\u01b0\u1ee3c ch\u1ecb ch\u1ee7 \u01b0u ti\u00ean t\u00ednh ti\u1ec1n tr\u01b0\u1edbc\u201d.<\/i><\/p>\n

Trao \u0111\u1ed5i v\u1edbi ch\u00fang t\u00f4i, \u00f4ng V\u0169 Vinh Ph\u00fa, nguy\u00ean Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i si\u00eau th\u1ecb H\u00e0 N\u1ed9i kh\u1eb3ng \u0111\u1ecbnh c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111ang b\u00e1n h\u00e0ng ti\u00eau d\u00f9ng nhanh t\u1ed1t v\u00ec t\u00ednh thu\u1eadn ti\u1ec7n, gi\u00e1 c\u1ea3 h\u1ea5p d\u1eabn, \u0111\u1eb7c bi\u1ec7t khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u1edbi c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m, c\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng, h\u1ecd th\u00edch nh\u1eefng g\u00ec gi\u00e1 r\u1ebb h\u01a1n.<\/p>\n

Tuy nhi\u00ean tr\u01b0\u1edbc s\u1ee9c \u00e9p c\u1ee7a c\u00e1c h\u00e3ng b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i, c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a c\u00f3 t\u1ed3n t\u1ea1i hay kh\u00f4ng, th\u00ec l\u1ea1i ph\u1ee5 thu\u1ed9c v\u00e0o ch\u00ednh b\u1ea3n th\u00e2n c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng, c\u00e1c ti\u1ec3u th\u01b0\u01a1ng. Nhi\u1ec1u khi s\u1ee9c \u00e9p n\u01b0\u1edbc ngo\u00e0i ch\u1ec9 chi\u1ebfm 30%, 70% c\u00f2n l\u1ea1i l\u00e0 \u201cs\u1ee9c \u0111\u1ec1 kh\u00e1ng\u201d c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng.<\/p>\n

\u201cN\u1ebfu c\u1ee9 \u0111\u1ed1t h\u01b0\u01a1ng, \u0111\u1ed1t n\u1ebfn \u0111\u1ec3 \u2018gi\u1ea3i v\u00eda\u2019 r\u1ed3i ch\u1eedi m\u1eafng kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng d\u1edfm th\u00ec “ch\u1ebft” lu\u00f4n. C\u00f2n l\u00e0m \u0103n t\u1eed t\u1ebf, bi\u1ebft \u0111\u1ed1i th\u1ee7 l\u00e0 ai, v\u1eeba c\u1ea1nh tranh v\u1eeba h\u1ee3p t\u00e1c th\u00ec c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a v\u1eabn s\u1ed1ng t\u1ed1t\u201d<\/i>, \u00f4ng Ph\u00fa k\u1ebft lu\u1eadn.<\/p>\n

\n
\n

Theo \u0110\u1ee9c Th\u1ecd<\/strong><\/p>\n

Tr\u00ed th\u1ee9c tr\u1ebb<\/strong><\/p>\n<\/div>\n

<\/div>\n<\/div>\n
<\/div>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf ch\u00ednh kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, c\u00f2n c\u1ea1nh tranh t\u1eeb ph\u00eda b\u00ean ngo\u00e0i ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ph\u1ee5. \u0110\u1ed7 x\u1ecbch chi\u1ebfc xe Lead tr\u01b0\u1edbc c\u1eeda m\u1ed9t qu\u1ea7y t\u1ea1p h\u00f3a, ch\u1ecb Vi C\u1ea7m (nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng \u1edf qu\u1eadn \u0110\u1ed1ng \u0110a, H\u00e0 N\u1ed9i) g\u1ecdi v\u1edbi v\u00e0o trong …<\/p>\n","protected":false},"author":4,"featured_media":8251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,52],"tags":[],"class_list":["post-8250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-thi-truong-ban-le"],"yoast_head":"\nTi\u1ec7m t\u1ea1p h\u00f3a xoay s\u1edf ra sao tr\u01b0\u1edbc c\u01a1n b\u00e3o mang t\u00ean "ti\u1ec7n 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