{"id":8431,"date":"2017-07-03T17:23:51","date_gmt":"2017-07-03T10:23:51","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=8431"},"modified":"2017-07-10T10:58:55","modified_gmt":"2017-07-10T03:58:55","slug":"cuu-muc-su-kiem-hon-2-trieu-usd-moi-nam-tu-facebook","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/cuu-muc-su-kiem-hon-2-trieu-usd-moi-nam-tu-facebook\/","title":{"rendered":"C\u1ef1u m\u1ee5c s\u01b0 ki\u1ebfm h\u01a1n 2 tri\u1ec7u USD m\u1ed7i n\u0103m t\u1eeb Facebook"},"content":{"rendered":"<p>M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y nghe gi\u1ed1ng nh\u01b0 m\u1ea5y m\u1eabu qu\u1ea3ng c\u00e1o r\u00e1c m\u00e0 b\u1ea1n hay th\u1ea5y tr\u00ean m\u1ea1ng, nh\u01b0ng \u0111\u00e2y l\u1ea1i l\u00e0 chuy\u1ec7n c\u00f3 th\u1eadt: Nicholas Kusmich \u0111\u00e3 b\u1ecf vi\u1ec7c v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u USD t\u1eeb kinh doanh tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, Kusmich t\u1eebng l\u00e0m m\u1ed9t m\u1ee5c s\u01b0 Tin L\u00e0nh trong 14 n\u0103m li\u1ec1n t\u1ea1i Toronto (Canada). C\u00f4ng vi\u1ec7c n\u00e0y mang l\u1ea1i m\u1ed9t kho\u1ea3n thu nh\u1eadp nh\u1ecf, kho\u1ea3ng 23.000 USD m\u1ed7i n\u0103m.<\/p>\n<p>Gi\u1edd \u0111\u00e2y, Kusmich \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t m\u1ed9t d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb (marketing agency) tr\u00ean Facebook mang t\u00ean H2H Media Group.\u00a0V\u1edbi c\u00f4ng vi\u1ec7c m\u1edbi, Kusmich cho bi\u1ebft anh \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c 2,1 tri\u1ec7u USD v\u00e0o n\u0103m 2016, v\u00e0 \u0111ang h\u01b0\u1edbng \u0111\u1ebfn m\u1ee9c thu nh\u1eadp 2,6 tri\u1ec7u USD trong n\u0103m nay.<\/p>\n<p>N\u00f3i v\u1ec1 l\u00fd do chuy\u1ec3n vi\u1ec7c, Kusmich b\u1ea3o r\u1eb1ng anh mu\u1ed1n ti\u1ebfp x\u00fac v\u00e0 gi\u00fap \u0111\u1ee1 nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n. Anh n\u00f3i:\u00a0&#8220;Vi\u1ec7c l\u00e0m m\u1ee5c s\u01b0 d\u1ea1y t\u00f4i c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u00fap \u0111\u1ee1 v\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi m\u1ecdi ng\u01b0\u1eddi. T\u00f4i v\u1eabn c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn, ti\u1ebfp x\u00fac v\u00e0 gi\u00fap \u0111\u1ee1 m\u1ecdi ng\u01b0\u1eddi n\u1ebfu v\u1eabn l\u00e0m m\u1ee5c s\u01b0, nh\u01b0ng c\u00f4ng vi\u1ec7c m\u1edbi t\u1ea1o cho t\u00f4i c\u01a1 h\u1ed9i gi\u00fap \u0111\u1ee1 m\u1ecdi ng\u01b0\u1eddi v\u1edbi m\u1ed9t quy m\u00f4 l\u1edbn h\u01a1n.&#8221;<\/p>\n<p>Kusmich \u0111\u00e3 t\u00ecnh c\u1edd l\u00e0m quen v\u1edbi c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn trong n\u0103m 2010, khi anh \u0111ang t\u00ecm c\u00e1ch t\u0103ng c\u01b0\u1eddng thu nh\u1eadp c\u1ee7a m\u00ecnh. Sau khi tham gia m\u1ed9t v\u00e0i l\u1edbp h\u1ecdc v\u00e0 \u0111\u1ecdc blog, anh \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c r\u1eb1ng c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 ki\u1ebfm ti\u1ec1n tr\u1ef1c tuy\u1ebfn l\u00e0 t\u00ecm ra s\u1ea3n ph\u1ea9m \u0111\u1ec3 b\u00e1n cho m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch (niche market).<\/p>\n<p>\u201cT\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch t\u00ecm ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng, n\u01a1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang chi h\u00e0ng tri\u1ec7u v\u00e0 h\u00e0ng tri\u1ec7u USD,&#8221; Kusmich n\u00f3i. &#8220;S\u1ebd l\u00e0 d\u1ec5 d\u00e0ng h\u01a1n khi b\u00e1n h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, h\u01a1n l\u00e0 c\u1ed1 g\u1eafng b\u00e1n c\u00e0 chua trong m\u1ed9t khu v\u01b0\u1eddn \u0111\u1ea7y c\u00e0 chua&#8221;.<\/p>\n<p>V\u00ec quan t\u00e2m \u0111\u1ebfn c\u00e1c li\u1ec7u ph\u00e1p s\u1ee9c kho\u1ebb t\u1ef1 nhi\u00ean, Kusmich \u0111\u00e3 vi\u1ebft m\u1ed9t cu\u1ed1n s\u00e1ch \u0111i\u1ec7n t\u1eed (e-book) v\u1ec1 c\u00e1ch gi\u1ea3m c\u00e2n v\u00e0 b\u00e1n n\u00f3 v\u1edbi gi\u00e1 t\u1eeb 20 \u0111\u1ebfn 30 USD\/cu\u1ed1n. Anh s\u1eed d\u1ee5ng b\u00fat danh \u0111\u1ec3 c\u00e1c gi\u00e1o d\u00e2n c\u1ee7a anh kh\u00f4ng bi\u1ebft \u0111\u1ebfn vi\u1ec7c kinh doanh n\u00e0y. Sau khi b\u00e1n \u0111\u01b0\u1ee3c v\u00e0i tr\u0103m b\u1ea3n, Kusmich nh\u1eadn ra r\u1eb1ng vi\u1ec7c n\u00e0y s\u1ebd kh\u00f4ng \u0111em l\u1ea1i th\u00e0nh c\u00f4ng l\u1edbn.<\/p>\n<p>Anh quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n t\u1eeb vi\u1ec7c b\u00e1n e-book sang b\u00e1n kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn, v\u1edbi chi ph\u00ed m\u1ed9t kh\u00f3a l\u00e0 197 USD. Kusmich s\u1eed d\u1ee5ng e-book, qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c \u0111\u1ec3 ti\u1ebfp th\u1ecb c\u00e1c kh\u00f3a h\u1ecdc c\u1ee7a m\u00ecnh. Cu\u1ed1i c\u00f9ng, vi\u1ec7c n\u00e0y \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ed9t c\u00f4ng ty chuy\u00ean l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u1eebng chi\u1ebfn th\u1eafng cu\u1ed9c thi &#8220;Ng\u01b0\u1eddi gi\u1ea3m c\u00e2n nhi\u1ec1u nh\u1ea5t&#8221; (Biggest Loser). C\u00f4ng ty n\u00e0y \u0111\u00e3 mua l\u1ea1i n\u1ed9i dung v\u00e0 m\u1ed9t s\u1ed1 t\u00e0i s\u1ea3n kh\u00e1c t\u1eeb Kusmich v\u1edbi gi\u00e1 25.000 USD.<\/p>\n<p>&#8220;T\u00f4i tr\u1edf n\u00ean kh\u00e1 gi\u1ecfi v\u1ec1 vi\u1ec7c n\u00e0y, v\u00e0 ngh\u0129 r\u1eb1ng n\u1ebfu t\u00f4i c\u00f3 th\u1ec3 t\u1ef1 gi\u00fap m\u00ecnh th\u00ec t\u00f4i c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi kh\u00e1c&#8221;, Kusmich n\u00f3i. &#8220;N\u00f3 mang l\u1ea1i cho t\u00f4i s\u1ef1 t\u1ef1 tin, s\u1ef1 tin t\u01b0\u1edfng v\u00e0 k\u1ef9 n\u0103ng \u0111\u1ec3 t\u00f4i bi\u1ebft r\u00f5 m\u00ecnh \u0111ang l\u00e0m g\u00ec&#8221;.<\/p>\n<table class=\"tblImage\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" title=\"C\u1ef1u m\u1ee5c s\u01b0 ki\u1ebfm h\u01a1n 2 tri\u1ec7u USD m\u1ed7i n\u0103m t\u1eeb Facebook\" src=\"http:\/\/st.galaxypub.vn\/staticFile\/Subject\/2017\/07\/03\/104561805-166565_478881167054_1892261_n1.530x298_3105386.jpg\" alt=\"Cuu muc su kiem hon 2 trieu USD moi nam tu Facebook\" \/><\/td>\n<\/tr>\n<tr>\n<td class=\"Image\">Kusmich l\u00fac c\u00f2n \u0111i l\u00e0m m\u1ee5c s\u01b0 nh\u00e0 th\u1edd. \u1ea2nh: Nh\u00e2n v\u1eadt cung c\u1ea5p<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>V\u00e0o \u0111\u1ea7u n\u0103m 2015, Kusmich \u0111\u00e3 l\u1eadp c\u00f4ng ty H2H Media Group, chuy\u00ean t\u01b0 v\u1ea5n v\u00e0 \u0111i\u1ec1u h\u00e0nh qu\u1ea3ng c\u00e1o tr\u00ean Facebook cho c\u00e1c doanh nghi\u1ec7p. Anh quy\u1ebft \u0111\u1ecbnh t\u1eadp trung v\u00e0o n\u1ec1n t\u1ea3ng Facebook b\u1edfi v\u00ec anh c\u1ea3m th\u1ea5y n\u00f3 c\u00f3 ti\u1ec1m n\u0103ng nh\u1ea5t. M\u1eb7c d\u00f9 kh\u00e1 lo l\u1eafng v\u1ec1 vi\u1ec7c t\u1eeb b\u1ecf m\u1ed9t m\u1ee9c l\u01b0\u01a1ng nh\u1ecf nh\u01b0ng \u1ed5n \u0111\u1ecbnh, b\u1ea1n g\u00e1i c\u1ee7a anh l\u00fac b\u1ea5y gi\u1edd (ng\u01b0\u1eddi sau n\u00e0y tr\u1edf th\u00e0nh v\u1ee3 anh) \u0111\u00e3 gi\u00fap anh nh\u1eadn ra r\u1eb1ng kinh doanh ti\u1ebfp th\u1ecb tr\u00ean Facebook l\u00e0 \u0111i\u1ec1u l\u00e0m anh h\u1ea1nh ph\u00fac.<\/p>\n<p>&#8220;T\u00f4i c\u00f3 2 ch\u1ecdn l\u1ef1a: ho\u1eb7c l\u00e0m vi\u1ec7c v\u1edbi Facebook l\u1eabn c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, ho\u1eb7c t\u00f4i c\u00f3 th\u1ec3 t\u0103ng thu nh\u1eadp c\u1ee7a m\u00ecnh l\u00ean ba l\u1ea7n v\u00e0 t\u1eadp trung to\u00e0n l\u1ef1c v\u00e0o Facebook,&#8221; Kusmich n\u00f3i. &#8220;Gi\u1eefa n\u0103m 2015, t\u00f4i quy\u1ebft \u0111\u1ecbnh Facebook s\u1ebd l\u00e0 k\u00eanh duy nh\u1ea5t m\u00e0 ch\u00fang t\u00f4i v\u1eadn h\u00e0nh t\u1ea5t c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nh\u01b0ng t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00e0o t\u1ea1o c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec1u mang l\u1ea1i \u0111\u1ee7 l\u00fd thuy\u1ebft \u0111\u1ec3 \u00e1p d\u1ee5ng cho c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c&#8221;.<\/p>\n<p>Hi\u1ec7n nay, ph\u1ea7n l\u1edbn s\u1ed1 ti\u1ec1n m\u00e0 Kusmich ki\u1ebfm \u0111\u01b0\u1ee3c \u0111\u1ec1u \u0111\u1ebfn t\u1eeb vi\u1ec7c l\u00e0m t\u01b0 v\u1ea5n qu\u1ea3ng c\u00e1o tr\u00ean Facebook, bao g\u1ed3m c\u1ea3 c\u00e1c l\u1edbp h\u1ecdc chuy\u00ean s\u00e2u d\u00e0i 2 ng\u00e0y, n\u01a1i anh v\u00e0 nh\u00f3m c\u1ee7a m\u00ecnh x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean Facebook cho kh\u00e1ch h\u00e0ng, th\u1ef1c hi\u1ec7n c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o t\u1ea1i v\u0103n ph\u00f2ng ho\u1eb7c th\u00fac \u0111\u1ea9y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh hi\u1ec7n c\u00f3.<\/p>\n<p>Kusmich c\u0169ng th\u1ef1c hi\u1ec7n c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn cho c\u00e1c doanh nghi\u1ec7p v\u00e0 vi\u1ebft s\u00e1ch. Ngo\u00e0i ra, anh c\u00f2n qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb tr\u00ean Facebook cho m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng. Kusmich b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c &#8220;l\u00e3nh \u0111\u1ea1o v\u1ec1 t\u01b0 duy&#8221; (thought leaders) &#8211; nh\u1eefng di\u1ec5n gi\u1ea3 n\u1ed5i ti\u1ebfng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i &#8211; m\u00e0 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 anh cho l\u00e0 m\u1ed9t &#8220;ph\u00e2n kh\u00fac ch\u01b0a \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 \u0111\u1ea7y \u0111\u1ee7&#8221;. Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y bao g\u1ed3m b\u1ed9 ph\u1eadn hu\u1ea5n luy\u1ec7n c\u1ee7a Tony Robbins Group (Robbins-Madanes Group), Joe Polish v\u00e0 Deepak Chopra v\u00e0 Vi\u1ec7n Chopra Institute.<\/p>\n<p>Khi nhi\u1ec1u di\u1ec5n gi\u1ea3 kh\u00e1c xu\u1ea5t hi\u1ec7n, Kusmich chuy\u1ec3n sang c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ch\u1eb3ng h\u1ea1n nh\u01b0 Dollar Beard Club, Radha Beauty v\u00e0 RTA Cabinets.<\/p>\n<p>Vi\u1ec7c t\u1eebng l\u00e0m m\u1ed9t m\u1ee5c s\u01b0 \u0111\u00e3 cho Kusmich kinh nghi\u1ec7m \u1ee9ng x\u1eed v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi v\u00e0 h\u1ecdc c\u00e1ch g\u00f3p \u00fd trung th\u1ef1c l\u1eabn mang t\u00ednh x\u00e2y d\u1ef1ng, \u0111i\u1ec1u m\u00e0 anh tin r\u1eb1ng t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho c\u00f4ng ty c\u1ee7a m\u00ecnh.<\/p>\n<p>Anh n\u00f3i: &#8220;R\u1ea5t nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb b\u1ecb mang ti\u1ebfng x\u1ea5u. Seth Godin t\u1eebng tuy\u00ean b\u1ed1 r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec1u n\u00f3i d\u1ed1i, \u0111i\u1ec1u m\u00e0 t\u00f4i ngh\u0129 l\u00e0 \u0111\u00fang \u1edf m\u1ed9t kh\u00eda c\u1ea1nh n\u00e0o \u0111\u00f3. Trong kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn, c\u00f3 r\u1ea5t nhi\u1ec1u chuy\u1ec7n x\u1ea5u. Ng\u01b0\u1eddi ta \u0111i thu\u00ea v\u00e0i chi\u1ebfc Lamborghini v\u00e0 n\u00f3i &#8216;\u0110\u00e2y l\u00e0 xe c\u1ee7a t\u00f4i&#8217; (nh\u1eb1m t\u1ecf ra th\u00e0nh c\u00f4ng). T\u00f4i mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng ch\u00fang t\u00f4i mu\u1ed1n s\u1ef1 trung th\u1ef1c v\u00e0 minh b\u1ea1ch. &#8221;<\/p>\n<p>Vi\u1ec7c t\u1eebng l\u00e0m m\u1ee5c s\u01b0 c\u0169ng gi\u00fap Kusmich r\u1ea5t nhi\u1ec1u trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.\u00a0&#8220;N\u1ebfu t\u00f4i kh\u00f4ng c\u00f3 kinh nghi\u1ec7m \u0111\u1ee9ng n\u00f3i chuy\u1ec7n tr\u01b0\u1edbc nhi\u1ec1u ng\u01b0\u1eddi v\u00e0o m\u1ed7i ch\u1ee7 nh\u1eadt, 52 l\u1ea7n m\u1ed7i n\u0103m trong 14 n\u0103m li\u1ec1n, th\u00ec t\u00f4i s\u1ebd kh\u00f4ng th\u1ec3 l\u00e0m nh\u1eefng g\u00ec t\u00f4i l\u00e0m b\u00e2y gi\u1edd&#8221;, anh c\u01b0\u1eddi v\u00e0 n\u00f3i.<\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n CNBC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y nghe gi\u1ed1ng nh\u01b0 m\u1ea5y m\u1eabu qu\u1ea3ng c\u00e1o r\u00e1c m\u00e0 b\u1ea1n hay th\u1ea5y tr\u00ean m\u1ea1ng, nh\u01b0ng \u0111\u00e2y l\u1ea1i l\u00e0 chuy\u1ec7n c\u00f3 th\u1eadt: Nicholas Kusmich \u0111\u00e3 b\u1ecf vi\u1ec7c v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u USD t\u1eeb kinh doanh tr\u1ef1c tuy\u1ebfn. 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