{"id":8438,"date":"2017-07-03T17:28:40","date_gmt":"2017-07-03T10:28:40","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=8438"},"modified":"2017-07-10T10:56:34","modified_gmt":"2017-07-10T03:56:34","slug":"hai-chang-trai-phap-chua-day-30-tuoi-bo-lazada-toi-viet-nam-khoi-nghiep-thu-hut-hang-trieu-usd-von-dau-tu","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/hai-chang-trai-phap-chua-day-30-tuoi-bo-lazada-toi-viet-nam-khoi-nghiep-thu-hut-hang-trieu-usd-von-dau-tu\/","title":{"rendered":"Hai ch\u00e0ng trai Ph\u00e1p ch\u01b0a \u0111\u1ea7y 30 tu\u1ed5i b\u1ecf Lazada t\u1edbi Vi\u1ec7t Nam kh\u1edfi nghi\u1ec7p, thu h\u00fat h\u00e0ng tri\u1ec7u USD v\u1ed1n \u0111\u1ea7u t\u01b0"},"content":{"rendered":"
Hai ch\u00e0ng trai Ph\u00e1p quy\u1ebft \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p \u1edf Vi\u1ec7t Nam v\u00ec th\u1ea5y “c\u01a1 h\u1ed9i qu\u00e1 l\u1edbn”.<\/strong><\/div>\n
\u00a0<\/strong><\/strong>eflair l\u00e0 m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chuy\u00ean b\u00e1n h\u00e0ng th\u1eddi trang cao c\u1ea5p gi\u1ea3m gi\u00e1. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi 2 thanh ni\u00ean ng\u01b0\u1eddi Ph\u00e1p ch\u01b0a \u0111\u1ea7y 30 tu\u1ed5i l\u00e0 Loic Gautier v\u00e0 Pierre-Antoine, Leflair hi\u1ec7n \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 1,7 tri\u1ec7u USD v\u1ed1n \u0111\u1ea7u t\u01b0. Leflair \u0111\u00e3 c\u00f3 h\u01a1n 80 nh\u00e2n vi\u00ean, v\u1edbi m\u1ed9t kho h\u00e0ng ri\u00eang v\u00e0 4 studio chuy\u00ean d\u1ee5ng \u0111\u1ec3 ch\u1ee5p \u1ea3nh s\u1ea3n ph\u1ea9m. K\u1ebft qu\u1ea3 v\u1ec1 doanh thu t\u0103ng \u0111\u1ec1u \u0111\u1eb7n 20% m\u1ed7i th\u00e1ng v\u00e0 hi\u1ec7n nay Leflair \u0111\u00e3 v\u00e0 \u0111ang l\u00e0m vi\u1ec7c v\u1edbi 800 th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n

Gi\u1ed1ng nh\u01b0 Trung Qu\u1ed1c, H\u00e0n Qu\u1ed1c v\u00e0 Singapore, Loic t\u1ef1 tin v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a Leflair b\u1edfi anh cho r\u1eb1ng Vi\u1ec7t Nam s\u1ebd s\u1edbm tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng l\u1edbn b\u1eadc nh\u1ea5t ch\u00e2u \u00c1 v\u1ec1 ti\u00eau d\u00f9ng h\u00e0ng ho\u00e1 cao c\u1ea5p.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u00e0i ph\u1ecfng v\u1ea5n c\u1ee7a Loic v\u1edbi t\u1edd Vietcetera:<\/p>\n

PV: \u0110i\u1ec1u g\u00ec \u0111\u01b0a anh t\u1edbi TP H\u1ed3 Ch\u00ed Minh?<\/strong><\/p>\n

Loic Gautier: <\/strong>T\u00f4i gia nh\u1eadp Lazada sau khi r\u00fat lui kh\u1ecfi Groupon sau 2 n\u0103m l\u00e0m vi\u1ec7c t\u1ea1i Ph\u00e1p v\u00e0 Anh.<\/p>\n

T\u00f4i \u0111\u00e3 gi\u00e0nh th\u1eddi gian t\u1edbi Trung Qu\u1ed1c v\u00e0 Campuchia tr\u01b0\u1edbc khi \u0111\u1ebfn Vi\u1ec7t Nam. Nh\u00ecn chung, ch\u00e2u \u00c1 l\u00e0 m\u1ed9t n\u01a1i r\u1ea5t th\u00fa v\u1ecb m\u1eb7c d\u00f9 ch\u01b0a bi\u1ebft nhi\u1ec1u v\u1ec1 Vi\u1ec7t Nam tr\u01b0\u1edbc khi t\u1edbi \u0111\u00e2y. Tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i v\u1edbi \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y l\u00e0 t\u1eeb 15 n\u0103m tr\u01b0\u1edbc khi t\u00f4i du l\u1ecbch c\u00f9ng b\u1ed1 m\u1eb9 c\u1ee7a m\u00ecnh. K\u1ec3 t\u1eeb \u0111\u00f3, t\u00f4i lu\u00f4n t\u00f2 m\u00f2 v\u00e0 mu\u1ed1n t\u00ecm ki\u1ec3u nhi\u1ec1u h\u01a1n n\u1eefa v\u1ec1 Vi\u1ec7t Nam v\u00e0 hi\u1ec7n t\u1ea1i t\u00f4i c\u1ea3m th\u1ea5y th\u1eadt s\u1ef1 y\u00eau m\u1ebfn \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y. V\u00e0 t\u00ecnh y\u00eau \u0111\u00f3 \u0111\u1ee7 l\u1edbn t\u1edbi m\u1ee9c t\u00f4i quy\u1ebft \u0111\u1ecbnh c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh n\u00ean t\u01b0\u01a1ng lai c\u1ee7a qu\u1ed1c gia n\u00e0y l\u00e0 tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n t\u1ea1i \u0111\u00e2y.<\/p>\n

PV: \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a Leflair l\u00e0 nh\u1eefng ai?<\/strong><\/p>\n

Loic Gautier:<\/strong> Ph\u1ee5 n\u1eef chi\u1ebfm 85% kh\u00e1ch h\u00e0ng c\u1ee7a Leflair. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u th\u1ea5y r\u1eb1ng nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a m\u00ecnh kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn mua s\u1eafm tr\u1ef1c tuy\u1ebfn thay th\u1ebf. Zalora th\u00ec nh\u1eafm t\u1edbi nh\u1eefng ph\u1ee5 n\u1eef tr\u1ebb t\u1eeb 18 – 25 trong khi \u0111\u00f3 Lazada l\u1ea1i l\u00e0 n\u1ec1n t\u1ea3ng nh\u1eafm t\u1edbi nam gi\u1edbi l\u00e0 ch\u1ee7 y\u1ebfu.<\/p>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i c\u00f3 m\u1ee9c thu nh\u1eadp cao h\u01a1n m\u1ee9c trung b\u00ecnh, s\u1ed1ng \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb, c\u00f3 gia \u0111\u00ecnh, c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1eb7c bi\u1ec7t h\u1ecd quan t\u00e2m t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n

PV: \u0110i\u1ec1u g\u00ec kh\u01a1i ngu\u1ed3n c\u1ea3m h\u1ee9ng cho anh quy\u1ebft \u0111\u1ecbnh m\u1edf Leflair v\u00e0 ti\u1ebfp theo s\u1ebd l\u00e0 g\u00ec?<\/strong><\/p>\n

Loic Gautier:<\/strong> T\u00f4i nh\u1eadn th\u1ea5y c\u01a1 h\u1ed9i kinh doanh t\u1eeb khi l\u00e0m t\u1ea1i Lazada. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n tuy\u00ean b\u1ed1 v\u1ec1 \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m vi\u1ec7c \u0111\u00f3 l\u00e0 mua nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb3ng c\u1ea5p n\u01b0\u1edbc ngo\u00e0i. Tuy nhi\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn b\u00e1n nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p kh\u00e1 kh\u00f3. Ngo\u00e0i ra, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p th\u01b0\u1eddng mu\u1ed1n lo\u1ea1i b\u1ecf \u0111\u01a1n v\u1ecb trung gian.<\/p>\n

Do v\u1eady, t\u00f4i nh\u1eadn th\u1ea5y 2 c\u01a1 h\u1ed9i. T\u00f4i mu\u1ed1n t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh kinh doanh khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y ph\u1ea5n kh\u00edch. C\u00f9ng v\u1edbi \u0111\u00f3, t\u00f4i c\u0169ng mu\u1ed1n \u0111\u1ea3m b\u1ea3o gi\u00e1 tr\u1ecb \u0111\u1eb3ng c\u1ea5p cho c\u00e1c nh\u00e0 cung c\u1ea5p b\u1eb1ng vi\u1ec7c ch\u1ec9 b\u00e1n h\u00e0ng ho\u00e1 cao c\u1ea5p.<\/p>\n

Ch\u1ec9 sau 8 tu\u1ea7n ra m\u1eaft, Leflair \u0111\u00e3 c\u00f3 100.000 ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd.<\/p>\n

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T\u00f4i kh\u1edfi nghi\u1ec7p \u1edf Vi\u1ec7t Nam b\u1edfi t\u00f4i tin r\u1eb1ng \u1edf \u0111\u00e2y t\u1ed3n t\u1ea1i c\u01a1 h\u1ed9i t\u1ea1i \u0111\u00e2y l\u00e0 l\u1edbn nh\u1ea5t. Tuy nhi\u00ean, nh\u1eefng qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 kh\u00e1c \u0111\u1ec1u c\u00f3 chung m\u1ed9t v\u1ea5n \u0111\u1ec1. Ch\u00fang t\u00f4i mu\u1ed1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u v\u1edbi c\u00f9ng m\u1ed9t m\u1ee9c gi\u00e1 d\u00f9 thu\u1ebf nh\u1eadp kh\u1ea9u \u1edf c\u00e1c qu\u1ed1c gia l\u00e0 kh\u00e1c nhau. L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi c\u00f9ng m\u1ed9t m\u1ee9c gi\u00e1 nh\u01b0 \u1edf M\u1ef9.<\/p>\n

PV: B\u1ea1n th\u00edch qu\u00e1n c\u00e0 ph\u00ea n\u00e0o \u1edf S\u00e0i G\u00f2n nh\u1ea5t?<\/strong><\/p>\n

Loic Gautier:<\/strong> Khi \u0111\u1ed9i ng\u0169 Leflair m\u1edbi ch\u1ec9 c\u00f3 kho\u1ea3ng 10 ng\u01b0\u1eddi, ch\u00fang t\u00f4i ph\u1ea3i l\u00e0m vi\u1ec7c t\u1ea1i qu\u00e1n c\u00e0 ph\u00ea m\u1ed7i ng\u00e0y. Hi\u1ec7n t\u1ea1i Leflair \u0111\u00e3 c\u00f3 v\u0103n ph\u00f2ng ri\u00eang nh\u01b0ng n\u1ebfu m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n g\u1eb7p g\u1ee1, thay \u0111\u1ed5i kh\u00f4ng kh\u00ed \u1edf b\u00ean ngo\u00e0i, ch\u00fang t\u00f4i th\u01b0\u1eddng t\u1edbi The Workshop cafe ho\u1eb7c Work Saigon and Work cafe t\u1ea1i to\u00e0 Bitexco.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hai ch\u00e0ng trai Ph\u00e1p quy\u1ebft \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p \u1edf Vi\u1ec7t Nam v\u00ec th\u1ea5y “c\u01a1 h\u1ed9i qu\u00e1 l\u1edbn”. \u00a0eflair l\u00e0 m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chuy\u00ean b\u00e1n h\u00e0ng th\u1eddi trang cao c\u1ea5p gi\u1ea3m gi\u00e1. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi 2 thanh ni\u00ean ng\u01b0\u1eddi Ph\u00e1p ch\u01b0a \u0111\u1ea7y 30 tu\u1ed5i l\u00e0 Loic Gautier v\u00e0 Pierre-Antoine, Leflair hi\u1ec7n \u0111\u00e3 …<\/p>\n","protected":false},"author":4,"featured_media":8439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,52],"tags":[],"class_list":["post-8438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-thi-truong-ban-le"],"yoast_head":"\nHai ch\u00e0ng trai Ph\u00e1p ch\u01b0a \u0111\u1ea7y 30 tu\u1ed5i b\u1ecf Lazada t\u1edbi Vi\u1ec7t Nam kh\u1edfi nghi\u1ec7p, thu h\u00fat h\u00e0ng tri\u1ec7u USD v\u1ed1n \u0111\u1ea7u t\u01b0 - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/hai-chang-trai-phap-chua-day-30-tuoi-bo-lazada-toi-viet-nam-khoi-nghiep-thu-hut-hang-trieu-usd-von-dau-tu\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hai ch\u00e0ng trai Ph\u00e1p ch\u01b0a \u0111\u1ea7y 30 tu\u1ed5i b\u1ecf Lazada t\u1edbi Vi\u1ec7t Nam kh\u1edfi nghi\u1ec7p, thu h\u00fat h\u00e0ng tri\u1ec7u USD v\u1ed1n \u0111\u1ea7u t\u01b0 - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Hai ch\u00e0ng trai Ph\u00e1p quy\u1ebft \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p \u1edf Vi\u1ec7t Nam v\u00ec th\u1ea5y “c\u01a1 h\u1ed9i qu\u00e1 l\u1edbn”. \u00a0eflair l\u00e0 m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chuy\u00ean b\u00e1n h\u00e0ng th\u1eddi trang cao c\u1ea5p gi\u1ea3m gi\u00e1. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi 2 thanh ni\u00ean ng\u01b0\u1eddi Ph\u00e1p ch\u01b0a \u0111\u1ea7y 30 tu\u1ed5i l\u00e0 Loic Gautier v\u00e0 Pierre-Antoine, Leflair hi\u1ec7n \u0111\u00e3 ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thitruongsi.com\/kinh-nghiem\/hai-chang-trai-phap-chua-day-30-tuoi-bo-lazada-toi-viet-nam-khoi-nghiep-thu-hut-hang-trieu-usd-von-dau-tu\/\" \/>\n<meta property=\"og:site_name\" content=\"Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thitruongsi\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-03T10:28:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-10T03:56:34+00:00\" \/>\n<meta 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