{"id":8970,"date":"2017-07-06T15:00:14","date_gmt":"2017-07-06T08:00:14","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=8970"},"modified":"2017-07-07T17:01:03","modified_gmt":"2017-07-07T10:01:03","slug":"lam-nao-de-xay-dung-danh-tieng-cho-start","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/lam-nao-de-xay-dung-danh-tieng-cho-start\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 &#8220;x\u00e2y d\u1ef1ng danh ti\u1ebfng cho start-up&#8221;?"},"content":{"rendered":"<p class=\"sapo\"><strong>\u0110\u00e2y l\u00e0 n\u1ed9i dung chia s\u1ebb c\u1ee7a b\u00e0 Amy Kunrojpanya \u2013 Gi\u00e1m \u0111\u1ed1c Ch\u00ednh s\u00e1ch v\u00e0 Truy\u1ec1n th\u00f4ng, Uber Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng trong bu\u1ed5i n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c start-up t\u1ea1i Vi\u1ec7t Nam.<\/strong><\/p>\n<p>Khi b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p, m\u1ed1i quan t\u00e2m c\u1ee7a nhi\u1ec1u startup th\u01b0\u1eddng xoay quanh c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u1ec1 s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng, x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u01b0ng \u00edt doanh nghi\u1ec7p s\u1edbm \u0111\u1eb7t ra c\u00e2u h\u1ecfi: &#8220;T\u00f4i mu\u1ed1n c\u00f4ng ch\u00fang ngh\u0129 g\u00ec v\u1ec1 c\u00f4ng ty m\u00ecnh?, hay &#8220;L\u00e0m th\u1ebf n\u00e0o d\u1ec3 d\u00e0ng thu h\u00fat nh\u00e2n t\u00e0i?, &#8220;B\u00ed quy\u1ebft n\u00e0o \u0111\u00e3 gi\u00fap m\u1ed7i s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 c\u1ee7a Apple \u0111\u1ec1u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi ch\u1edd \u0111\u00f3n t\u1eeb khi ch\u01b0a ra m\u1eaft&#8221;? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Danh ti\u1ebfng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi, quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eadn t\u00ecnh, hay c\u00e1ch l\u00e0m th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng\u2026 m\u00e0 ch\u00ednh l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u00ean m\u1ed9t c\u00f4ng ty &amp; th\u01b0\u01a1ng hi\u1ec7u. Tr\u00ean th\u1ef1c t\u1ebf, kh\u1edfi nghi\u1ec7p ch\u00ednh l\u00e0 giai \u0111o\u1ea1n t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng danh ti\u1ebfng.<\/p>\n<p>G\u1eb7p g\u1ee1 c\u00e1c start-up Vi\u1ec7t, b\u00e0 Amy Kunrojpanya \u2013 Gi\u00e1m \u0111\u1ed1c Ch\u00ednh s\u00e1ch v\u00e0 Truy\u1ec1n th\u00f4ng, Uber ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng s\u1ebd chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m v\u00e0 b\u00e0i h\u1ecdc v\u1ec1 x\u00e2y d\u1ef1ng danh ti\u1ebfng cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u1edbi ngu\u1ed3n t\u00e0i nguy\u00ean v\u00e0 nh\u00e2n s\u1ef1 c\u00f2n gi\u1edbi h\u1ea1n, gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng h\u00ecnh \u1ea3nh c\u00f4ng ty trong nh\u1eadn th\u1ee9c c\u00f4ng ch\u00fang, t\u1eeb \u0111\u00f3 thu h\u00fat nh\u00e2n t\u00e0i, kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n<p>Bu\u1ed5i h\u1ed9i th\u1ea3o n\u1eb1m trong khu\u00f4n kh\u1ed5 ch\u01b0\u01a1ng tr\u00ecnh <i>UberExchange \u2013 Kh\u1edfi nghi\u1ec7p Th\u00f4ng minh <\/i>v\u1edbi s\u1ef1 ph\u1ed1i h\u1ee3p c\u1ee7a H\u1ed9i Li\u00ean hi\u1ec7p Thanh ni\u00ean Vi\u1ec7t Nam, Trung t\u00e2m H\u1ed7 tr\u1ee3 Thanh Ni\u00ean Kh\u1edfi nghi\u1ec7p.<\/p>\n<p>Tham gia \u0111\u1ed9i ng\u0169 Uber t\u1eeb th\u00e1ng 03\/2016, Amy Kunrojpanya \u0111\u1ea3m nh\u1eadn tr\u00e1ch nhi\u1ec7m \u0111\u1ea9y m\u1ea1nh uy t\u00edn cho Uber th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1ec1 ch\u00ednh s\u00e1ch c\u00f4ng, quan h\u1ec7 ch\u00ednh ph\u1ee7, truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebfp c\u1eadn c\u1ed9ng \u0111\u1ed3ng tr\u00ean to\u00e0n ch\u00e2u \u00c1.<\/p>\n<p>Bu\u1ed5i tr\u00f2 chuy\u1ec7n di\u1ec5n ra v\u00e0o th\u1ee9 6 ng\u00e0y 07\/07\/2017 t\u1ea1i H\u00e0 N\u1ed9i. Tr\u01b0\u1edbc \u0111\u00f3, v\u00e0o th\u00e1ng 5 v\u1eeba qua, bu\u1ed5i chia s\u1ebb \u0111\u1ea7u ti\u00ean kh\u1edfi \u0111\u1ed9ng UberExchange \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh v\u1edbi s\u1ef1 tham d\u1ef1 c\u1ee7a \u00f4ng Ganesh Srinivasan &#8211; Ph\u00f3 Ch\u1ee7 t\u1ecbch K\u1ef9 Thu\u1eadt Uber to\u00e0n c\u1ea7u, thu h\u00fat h\u00e0ng tr\u0103m doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p, sinh vi\u00ean c\u00f4ng ngh\u1ec7 tham d\u1ef1.<\/p>\n<p class=\"p-author\" style=\"text-align: right;\"><strong class=\"detail-author\">Theo PV<\/strong><\/p>\n<p class=\"p-source source2\" style=\"text-align: right;\">VTV<\/p>\n<p id=\"ContentPlaceHolder1_ContentPlaceHolder1_ctl00_ctrDetail_divtinlienquan\" class=\"relationnews\"><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e2y l\u00e0 n\u1ed9i dung chia s\u1ebb c\u1ee7a b\u00e0 Amy Kunrojpanya \u2013 Gi\u00e1m \u0111\u1ed1c Ch\u00ednh s\u00e1ch v\u00e0 Truy\u1ec1n th\u00f4ng, Uber Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng trong bu\u1ed5i n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c start-up t\u1ea1i Vi\u1ec7t Nam. Khi b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p, m\u1ed1i quan t\u00e2m c\u1ee7a nhi\u1ec1u startup th\u01b0\u1eddng xoay quanh c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u1ec1  &#8230;<\/p>\n","protected":false},"author":4,"featured_media":8971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-8970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 &quot;x\u00e2y d\u1ef1ng danh ti\u1ebfng cho start-up&quot;? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/lam-nao-de-xay-dung-danh-tieng-cho-start\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 &quot;x\u00e2y d\u1ef1ng danh ti\u1ebfng cho start-up&quot;? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"\u0110\u00e2y l\u00e0 n\u1ed9i dung chia s\u1ebb c\u1ee7a b\u00e0 Amy Kunrojpanya \u2013 Gi\u00e1m \u0111\u1ed1c Ch\u00ednh s\u00e1ch v\u00e0 Truy\u1ec1n th\u00f4ng, Uber Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng trong bu\u1ed5i n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c start-up t\u1ea1i Vi\u1ec7t Nam. 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