{"id":9287,"date":"2017-07-11T11:58:59","date_gmt":"2017-07-11T04:58:59","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=9287"},"modified":"2017-07-24T14:31:21","modified_gmt":"2017-07-24T07:31:21","slug":"loi-thoat-nao-danh-cho-uber","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/loi-thoat-nao-danh-cho-uber\/","title":{"rendered":"L\u1ed1i tho\u00e1t n\u00e0o d\u00e0nh cho Uber?"},"content":{"rendered":"

C\u00e1c l\u00e3nh \u0111\u1ea1o cao c\u1ea5p m\u1edbi c\u1ee7a Uber s\u1ebd ph\u1ea3i xoay x\u1edf \u0111\u1ec3 ch\u1ed1ng ch\u1ecbu m\u00f4 h\u00ecnh kinh doanh ch\u1ee9a \u0111\u1ea7y y\u1ebfu k\u00e9m c\u01a1 b\u1ea3n c\u1ee7a h\u1ecd.<\/strong><\/p>\n

Tuy nhi\u00ean, Uber ph\u1ea3i ch\u1ea5p nh\u1eadn s\u1ef1 th\u1eadt r\u1eb1ng h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i r\u1ea5t nhi\u1ec1u l\u1ed7 h\u1ed5ng c\u0103n b\u1ea3n \u0111ang l\u1edbn d\u1ea7n m\u1ed7i ng\u00e0y trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd. \u0110i\u1ec3m m\u1ea1nh l\u1edbn nh\u1ea5t c\u1ee7a Uber ch\u00ednh l\u00e0 c\u00f4ng ngh\u1ec7. Tr\u1edb tr\u00eau thay, c\u00f4ng ngh\u1ec7 c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 r\u00e0o c\u1ea3n to l\u1edbn \u0111\u1ed1i v\u1edbi nh\u1eefng start-up trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y. Uber hi\u1ec7n \u0111ang c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ed1i th\u1ee7 tr\u00ean to\u00e0n c\u1ea7u v\u00e0 \u1edf nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng, h\u1ecd \u0111ang chi\u1ebfm ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n.<\/p>\n

N\u1ebfu Uber b\u1eb1ng m\u1ed9t c\u00e1ch k\u00ec di\u1ec7u n\u00e0o \u0111\u00f3 gi\u1ea3i quy\u1ebft h\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh, gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a h\u1ecd c\u0169ng kh\u00f4ng th\u1ec3 n\u00e0o ti\u1ebfn t\u1edbi g\u1ea7n con s\u1ed1 70 t\u1ec9 USD \u0111\u1ec3 th\u1eadt s\u1ef1 x\u1ee9ng \u0111\u00e1ng v\u1edbi danh hi\u1ec7u \u201cstart-up gi\u00e1 tr\u1ecb nh\u1ea5t\u201d.<\/p>\n

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Uber hi\u1ec7n \u0111ang ph\u1ea3i c\u1ea1nh tranh v\u1edbi r\u1ea5t nhi\u1ec1u \u0111\u1ed1i th\u1ee7<\/p>\n

Kalanick, CEO v\u1eeba m\u1edbi t\u1eeb ch\u1ee9c c\u1ee7a Uber vi\u1ebft r\u1eb1ng ch\u00ednh h\u1ecd ph\u1ea3i thay \u0111\u1ed5i ho\u00e0n to\u00e0n, tr\u1edf th\u00e0nh \u201cUber 2.0\u201d v\u00e0 th\u1eeba nh\u1eadn r\u1eb1ng s\u1ef1 c\u1ea3i t\u1ed5 v\u1ec1 b\u1ea3n ch\u1ea5t l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. V\u1eady Uber s\u1ebd \u201cl\u1ed9t x\u00e1c\u201d nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

\u201cCh\u00fang t\u00f4i cho r\u1eb1ng Uber \u0111\u00e3 t\u1edbi b\u01b0\u1edbc \u0111\u01b0\u1eddng c\u00f9ng v\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 m\u1eafc sai l\u1ea7m n\u1eefa.\u201d- \u00d4ng Kapor, m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u vi\u1ebft trong b\u1ee9c th\u01b0 n\u00f3i v\u1ec1 b\u1ea3n ch\u1ea5t \u201c\u0111\u1ed9c h\u1ea1i\u201d c\u1ee7a Uber, y\u00eau c\u1ea7u CEO Travis Kalanick h\u00e3y quay l\u1ea1i khi \u201cth\u1eadt s\u1ef1 quy\u1ebft t\u00e2m c\u1ed1ng hi\u1ebfn cho Uber 2.0\u201d.<\/i><\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn ban \u0111\u1ea7u c\u1ee7a Uber mang t\u00ednh ch\u1ea5t ch\u1ea1y n\u01b0\u1edbc r\u00fat thay v\u00ec \u0111ua m\u1ed9t cu\u1ed9c marathon th\u1eadt d\u00e0i. Sai l\u1ea7m c\u1ee7a Kalanick \u0111\u1ebfn t\u1eeb vi\u1ec7c \u00f4ng qu\u00e1 t\u1ef1 tin, cho r\u1eb1ng Uber c\u00f3 th\u1ec3 chi\u1ebfm to\u00e0n b\u1ed9 th\u1ecb ph\u1ea7n v\u00e0 \u0111\u00e8 b\u1eb9p c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c \u201c\u0111\u1ed1t ch\u00e1y\u201d c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0. V\u00e0 ch\u00ednh v\u00ec \u0111i\u1ec1u n\u00e0y, \u00f4ng quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t t\u1ed1c \u0111\u1ed9 l\u00ean tr\u00ean s\u1ef1 v\u1eefng ch\u00e3i trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n Uber.<\/p>\n

Cho \u0111\u1ebfn b\u00e2y gi\u1edd, Uber tin r\u1eb1ng ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u1ebfn th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 nh\u1edd c\u1ea1nh tranh m\u1ee9c gi\u00e1 v\u00e0 h\u1ecd t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u00f9ng v\u1edbi d\u1eef li\u1ec7u khoa h\u1ecdc \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y. N\u1ebfu Uber c\u00f3 th\u1ebf duy tr\u00ec \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, cu\u1ed9c chi\u1ebfn gi\u1eefa h\u1ecd v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 s\u1ebd c\u00f2n ti\u1ebfp t\u1ee5c k\u00e9o d\u00e0i. Tuy nhi\u00ean, kh\u00f4ng ai ho\u00e0n to\u00e0n n\u1eafm r\u00f5 s\u1ed1 ti\u1ec1n Uber thu v\u1ec1 (hay ch\u1ecbu l\u1ed7) cho m\u1ed7i chuy\u1ebfn xe c\u1ee7a h\u1ecd.<\/p>\n

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Ch\u1eb3ng ai bi\u1ebft \u0111\u01b0\u1ee3c Uber “l\u1ed7 hay l\u00e3i” sau m\u1ed7i chuy\u1ebfn xe<\/p>\n

\u0110\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t c\u1ee7a Uber t\u1ea1i M\u1ef9 ch\u00ednh l\u00e0 Lyft. C\u00f4ng ty n\u00e0y \u0111\u00e3 r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch gi\u1eefa h\u1ecd v\u00e0 Uber trong m\u1ed9t v\u00e0i kh\u00eda c\u1ea1nh r\u1ea5t quan tr\u1ecdng v\u1edbi s\u1ed1 v\u1ed1n \u0111\u1ea7u t\u01b0 ch\u1ec9 b\u1eb1ng m\u1ed9t ph\u1ea7n. Lyft nay \u0111\u00e3 c\u00f3 m\u1eb7t \u1edf ph\u1ea7n l\u1edbn nh\u1eefng th\u00e0nh ph\u1ed1 c\u00f3 Uber v\u00e0 \u1edf nh\u1eefng \u0111\u00f4 th\u1ecb l\u1edbn, d\u1ecbch v\u1ee5 c\u1ee7a Lyft c\u00f3 gi\u00e1 th\u00e0nh v\u00e0 th\u1eddi gian \u0111\u00f3n kh\u00e1ch ngang v\u1edbi Uber. Th\u1ecb ph\u1ea7n c\u1ee7a h\u1ecd t\u0103ng t\u1eeb 10% l\u00ean 25% k\u1ec3 t\u1eeb th\u00e1ng 6 2015 cho \u0111\u1ebfn th\u00e1ng 6 n\u0103m nay theo th\u00f4ng s\u1ed1 \u0111\u1ebfn t\u1eeb TXN Solutions.<\/p>\n

Uber v\u1eabn nh\u1ec9nh h\u01a1n t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 ngo\u1ea1i \u00f4 v\u00e0 th\u1ecb tr\u1ea5n nh\u1ecf nh\u01b0ng ch\u1ec9 trong 4 th\u00e1ng v\u1eeba qua, Lyft \u0111\u00e3 b\u1ed5 sung th\u00eam 150 th\u00e0nh ph\u1ed1 v\u00e0o danh s\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. C\u1ea3 hai c\u00f4ng ty \u0111\u1ec1u thu v\u1ec1 ph\u1ea7n l\u1edbn doanh thu t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn, n\u01a1i duy nh\u1ea5t m\u00e0 Uber may m\u1eafn kh\u00f4ng ch\u1ecbu l\u1ed7 trong m\u1ed7i chuy\u1ebfn \u0111i.<\/p>\n

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Lyft d\u1ea7n \u0111\u1ea7n \u0111u\u1ed5i k\u1ecbp v\u1edbi Uber t\u1ea1i th\u1ecb tr\u01b0\u1eddng M\u0129<\/p>\n

M\u1eb7c cho vi\u1ec7c th\u1ea5t th\u1ebf \u1edf Trung Qu\u1ed1c, Uber ti\u1ebfp t\u1ee5c m\u1ea1nh tay theo \u0111u\u1ed5i c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Ngay c\u1ea3 khi thu v\u1ec1 3.8 t\u1ec9 USD, Uber v\u1eabn ch\u1ecbu l\u1ed7 708 tri\u1ec7u USD trong qu\u00fd \u0111\u1ea7u c\u1ee7a 2017, d\u1ea5u hi\u1ec7u c\u1ee7a vi\u1ec7c kinh doanh thi\u1ebfu hi\u1ec7u qu\u1ea3. Th\u1ee9 duy nh\u1ea5t m\u00e0 Uber c\u00f3 th\u1ec3 b\u00e1m v\u00e0o ch\u00ednh l\u00e0 nhu c\u1ea7u di chuy\u1ec3n v\u00e0 \u0111i l\u1ea1i \u0111ang t\u0103ng m\u1ea1nh. Trong c\u00f9ng kho\u1ea3ng th\u1eddi gian ph\u00eda tr\u00ean, s\u1ed1 l\u01b0\u1ee3ng chuy\u1ebfn xe \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ee7a Uber cao g\u1ea5p 3 l\u1ea7n so v\u1edbi t\u1ed5ng s\u1ed1 chuy\u1ebfn trong n\u0103m 2016. Ngay c\u1ea3 khi l\u00e0 c\u00f4ng ty tai ti\u1ebfng nh\u1ea5t \u1edf Thung L\u0169ng Silicon, nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f9ng v\u1edbi s\u1ed1 ti\u1ec1n m\u1eb7t 7.2 t\u1ec9 USD s\u1ebd gi\u00fap Uber ti\u1ebfp t\u1ee5c s\u1ed1ng s\u00f3t nh\u01b0ng kh\u00f4ng th\u1ec3 n\u00e0o \u0111\u1ea3m b\u1ea3o cho con s\u1ed1 \u0111\u00e1nh gi\u00e1 g\u1ea7n 70 t\u1ec9 USD \u0111ang \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u1ecd.<\/p>\n

C\u00e1c c\u00f4ng ty h\u00e0ng t\u1ec9 USD nh\u01b0 Google, Apple, Facebook v\u00e0 Amazon ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng nh\u1edd c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u01b0\u1ee3t tr\u1ed9i. V\u1eady Uber c\u00f3 g\u00ec? Ngo\u00e0i c\u00e1i t\u00ean \u0111\u01b0\u1ee3c xoay quanh b\u1edfi c\u00e1c scandal v\u1ec1 ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh, Uber ch\u1ec9 c\u00f3 trong tay m\u1ed9t \u1ee9ng d\u1ee5ng v\u1ed1n \u0111\u1ed9c \u0111\u00e1o, nay \u0111\u00e3 b\u1ecb h\u00e0ng t\u00e1 c\u00e1c c\u00f4ng ty kh\u00e1c \u0103n theo.<\/p>\n

Gi\u1ea3i ph\u00e1p duy nh\u1ea5t d\u00e0nh cho Uber ch\u00ednh l\u00e0 xe t\u1ef1 \u0111\u1ed9ng l\u00e1i. B\u1eb1ng c\u00f4ng ngh\u1ec7 xe \u00f4 t\u00f4 t\u1ef1 l\u00e1i, Uber kh\u00f4ng c\u1ea7n chi tr\u1ea3 cho t\u00e0i x\u1ebf v\u00e0 n\u00e2ng t\u00ednh hi\u1ec7u qu\u1ea3 c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong m\u1ed7i chuy\u1ebfn \u0111i. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n tri\u1ec3n v\u1ecdng \u0111\u1ec3 gi\u00fap Uber v\u01b0\u01a1n l\u00ean, kh\u00f4ng c\u00f2n m\u1eafc k\u1eb9t trong cu\u1ed9c \u0111ua d\u1ecbch v\u1ee5 chia s\u1ebb xe kh\u00f4ng h\u1ed3i k\u1ebft n\u1eefa<\/p>\n

Tham kh\u1ea3o Wall Street Journal<\/i><\/strong><\/p>\n

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\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c l\u00e3nh \u0111\u1ea1o cao c\u1ea5p m\u1edbi c\u1ee7a Uber s\u1ebd ph\u1ea3i xoay x\u1edf \u0111\u1ec3 ch\u1ed1ng ch\u1ecbu m\u00f4 h\u00ecnh kinh doanh ch\u1ee9a \u0111\u1ea7y y\u1ebfu k\u00e9m c\u01a1 b\u1ea3n c\u1ee7a h\u1ecd. Tuy nhi\u00ean, Uber ph\u1ea3i ch\u1ea5p nh\u1eadn s\u1ef1 th\u1eadt r\u1eb1ng h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i r\u1ea5t nhi\u1ec1u l\u1ed7 h\u1ed5ng c\u0103n b\u1ea3n \u0111ang l\u1edbn d\u1ea7n m\u1ed7i ng\u00e0y trong m\u00f4 h\u00ecnh kinh …<\/p>\n","protected":false},"author":4,"featured_media":9288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,52],"tags":[],"class_list":["post-9287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-thi-truong-ban-le"],"yoast_head":"\nL\u1ed1i tho\u00e1t n\u00e0o d\u00e0nh cho Uber? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/loi-thoat-nao-danh-cho-uber\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u1ed1i tho\u00e1t n\u00e0o d\u00e0nh cho Uber? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"C\u00e1c l\u00e3nh \u0111\u1ea1o cao c\u1ea5p m\u1edbi c\u1ee7a Uber s\u1ebd ph\u1ea3i xoay x\u1edf \u0111\u1ec3 ch\u1ed1ng ch\u1ecbu m\u00f4 h\u00ecnh kinh doanh ch\u1ee9a \u0111\u1ea7y y\u1ebfu k\u00e9m c\u01a1 b\u1ea3n c\u1ee7a h\u1ecd. 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