{"id":9390,"date":"2017-07-11T17:16:37","date_gmt":"2017-07-11T10:16:37","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=9390"},"modified":"2017-07-12T16:24:13","modified_gmt":"2017-07-12T09:24:13","slug":"4-yeu-tien-quyet-de-xay-dung-cong-ty-thanh-cong","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/4-yeu-tien-quyet-de-xay-dung-cong-ty-thanh-cong\/","title":{"rendered":"4 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00f4ng ty th\u00e0nh c\u00f4ng"},"content":{"rendered":"

Th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 th\u00e0nh qu\u1ea3, nh\u1eefng c\u00f4ng ty th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u00e0 h\u1ecd c\u00e2n nh\u1eafc to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 \u1ea5y. Hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c v\u00e0 nh\u1eefng th\u00f3i quen \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh trong qu\u00e1 tr\u00ecnh \u0111\u00f3 m\u1edbi l\u00e0 th\u1ee9 quan tr\u1ecdng m\u00e0 m\u1ecdi ng\u01b0\u1eddi n\u00ean ch\u00fa \u00fd.<\/strong><\/p>\n

\n

Khi b\u1eaft tay v\u00e0o th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty, c\u00f3 v\u00f4 v\u00e0n th\u1ee9 b\u1ea1n c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn. T\u00edch l\u0169y t\u1eeb nh\u1eefng b\u00e0i h\u1ecdc x\u01b0\u01a1ng m\u00e1u c\u1ee7a c\u00e1c CEO th\u00e0nh c\u00f4ng tr\u00ean th\u1ebf gi\u1edbi, n\u1ebfu chu\u1ea9n b\u1ecb v\u1eefng v\u00e0ng 4 \u0111i\u1ec1u d\u01b0\u1edbi \u0111\u00e2y, con \u0111\u01b0\u1eddng x\u00e2y d\u1ef1ng c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng b\u1ecb “v\u01b0\u1edbng” qu\u00e1 nhi\u1ec1u tr\u1edf ng\u1ea1i hay b\u1ea5t ng\u1edd kh\u00f4ng mong mu\u1ed1n.<\/p>\n

1. Ti\u1ec1n b\u1ea1c<\/strong><\/p>\n

“B\u1ea1n kh\u00f4ng th\u1ec3 v\u1eadn h\u00e0nh c\u00f4ng ty ch\u1ec9 v\u1edbi l\u1eddi n\u00f3i hay h\u1ee9a h\u1eb9n v\u1ec1 ph\u00fac l\u1ee3i t\u01b0\u01a1ng lai. Ti\u1ec1n v\u1ed1n l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n c\u1ee5 th\u1ec3 nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng theo t\u1eebng giai \u0111o\u1ea1n c\u1ee7a m\u1ed9t c\u00f4ng ty\u201d, theo Aaron Webber – CEO c\u1ee7a MadisonWall, c\u00f4ng ty qu\u1ea3n l\u00fd v\u1ed1n v\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a nhi\u1ec1u c\u00f4ng ty qu\u1ea3n c\u00e1o.<\/p>\n

CEO MadisonWall nh\u1ea5n m\u1ea1nh: “H\u00e0ng tri\u1ec7u \u0111\u00f4 la t\u1eeb c\u00e1c ho\u00e1 \u0111\u01a1n c\u00f4ng vi\u1ec7c m\u00e0 kh\u00e1ch h\u00e0ng ch\u01b0a thanh to\u00e1n cho b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 ti\u1ec1n \u0111\u1ec3 tr\u1ea3 ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng c\u00f4ng ty th\u00e1ng s\u1eafp t\u1edbi. C\u1ea7n lu\u00f4n chu\u1ea9n b\u1ecb s\u1eb5n m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh trong t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng c\u1ee7a c\u00f4ng ty \u0111\u1ec1 ph\u00f2ng nh\u1eefng tr\u01b0\u1eddng h\u1ee3p b\u1ea5t ng\u1edd c\u00f3 th\u1ec3 x\u1ea3y \u0111\u1ebfn b\u1ea5t c\u1ee9 l\u00fac n\u00e0o”.<\/p>\n

\u00dd c\u1ee7a Aaron Webber l\u00e0 m\u1ed9t c\u00f4ng ty ch\u1ec9 th\u00e0nh c\u00f4ng khi ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh n\u00f3 bi\u1ebft s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch m\u1ed9t c\u00e1ch kh\u00f4n ngoan, s\u1eed d\u1ee5ng l\u00e3i su\u1ea5t k\u00e9p v\u00e0 t\u00e1i \u0111\u1ea7u t\u01b0.<\/p>\n

N\u1ebfu b\u1ea1n r\u00e8n luy\u1ec7n m\u1ed9t th\u00f3i quen chi ti\u00eau h\u1ee3p l\u00fd v\u00e0 hi\u1ec7u qu\u1ea3, b\u1ea1n kh\u00f4ng ch\u1ec9 th\u00e0nh c\u00f4ng trong vi\u1ec7c duy tr\u00ec c\u00f4ng ty m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng n\u00f3. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n t\u00f9y ti\u1ec7n trong vi\u1ec7c chi ti\u00eau ti\u1ec1n b\u1ea1c th\u00ec c\u00f4ng ty s\u1ebd c\u00f3 r\u1ea5t \u00edt kh\u1ea3 n\u0103ng \u0111\u1ee9ng v\u1eefng. Nhi\u1ec1u ti\u1ec1n s\u1ebd kh\u00f4ng gi\u00fap b\u1ea1n kh\u1eafc ph\u1ee5c t\u1eadt x\u1ea5u \u0111\u00f3, n\u00f3 th\u1eadm ch\u00ed l\u00e0m t\u1eadt x\u1ea5u t\u1ed3i t\u1ec7 h\u01a1n.<\/p>\n

2. Kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o<\/strong><\/p>\n

H\u1ea7u h\u1ebft nh\u1eefng b\u1ea1n tr\u1ebb khi b\u1eaft tay th\u00e0nh l\u1eadp c\u00f4ng ty r\u1ea5t t\u1ef1 h\u00e0o v\u1edbi danh x\u01b0ng l\u00e0 CEO c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, ch\u1ee9c v\u1ee5 \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1i danh h\u00e0o nho\u00e1ng \u0111\u1ec3 tr\u01b0ng m\u00e0 n\u00f3 l\u00e0 m\u1ed9t tr\u00e1ch nhi\u1ec7m to l\u1edbn n\u1eb7ng n\u1ec1. L\u00e0 m\u1ed9t CEO, b\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb cho c\u00f4ng ty c\u1ee7a m\u00ecnh.<\/p>\n

Andy Frisella – CEO c\u1ee7a c\u00f4ng ty \u0111a qu\u1ed1c gia 1st Phorm n\u00f3i r\u1eb1ng: \u201cN\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean trung th\u00e0nh v\u00e0 t\u1eadn l\u1ef1c v\u00ec l\u1ee3i \u00edch c\u00f4ng ty, b\u1ea1n ph\u1ea3i bi\u1ebft \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o h\u1ecd. C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 tr\u1edf th\u00e0nh trung t\u00e2m c\u1ee7a s\u1ef1 ch\u00fa \u00fd m\u00e0 l\u00e0 gi\u00fap c\u00f4ng vi\u1ec7c, cu\u1ed9c s\u1ed1ng c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean c\u00f4ng ty tr\u1edf n\u00ean su\u00f4n s\u1ebb h\u01a1n. B\u1ea1n l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o, hu\u1ea5n luy\u1ec7n vi\u00ean, nh\u01b0ng kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 c\u1ea7u th\u1ee7 s\u1ed1 1\u201d.<\/p>\n

3. S\u1ef1 s\u00e1ng t\u1ea1o<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 ch\u1ee7 \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty quan t\u00e2m hi\u1ec7n nay, \u00fd t\u01b0\u1edfng v\u1ec1 m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c m\u1edf, n\u01a1i m\u00e0 m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u c\u00f3 quy\u1ec1n t\u1ef1 do l\u00e0m vi\u1ec7c m\u00e0 h\u1ecd th\u00edch.<\/p>\n

Jim Kwik l\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp C\u00f4ng ty Kwik Learning, \u0111\u00e3 t\u1eebng l\u00e0 t\u01b0 v\u1ea5n vi\u00ean t\u00e2m l\u00fd cho nhi\u1ec1u CEO l\u1eabn ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Trong ch\u1ee7 \u0111\u1ec1 v\u1ec1 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng s\u1edf, \u00f4ng \u0111\u00e3 n\u00f3i r\u1eb1ng: \u201cCh\u00fang ta c\u00e0ng nh\u1eadn ra r\u00f5 r\u00e0ng h\u01a1n r\u1eb1ng l\u00e0m vi\u1ec7c li\u00ean t\u1ee5c 8 ti\u1ebfng \u0111\u1ed3ng h\u1ed3 m\u1ed9t ng\u00e0y, 5 ng\u00e0y m\u1ed9t tu\u1ea7n kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3. Nhi\u1ec1u c\u00f4ng ty \u0111ang c\u1ed1 g\u1eafng tr\u1edf n\u00ean linh ho\u1ea1t h\u01a1n, cho ph\u00e9p nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c t\u1ef1 do trong vi\u1ec7c l\u1ef1a ch\u1ecdn th\u1eddi gian l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd \u0111\u1ec3 tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p tr\u00ean. Khung th\u1eddi gian t\u1eeb 9 gi\u1edd s\u00e1ng \u0111\u1ebfn 5 gi\u1edd chi\u1ec1u kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fd t\u01b0\u1edfng cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 l\u00e0 d\u1ec5 hi\u1ec3u\u201d.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o tr\u1ebb s\u1ebd r\u1ea5t d\u1ec5 m\u1eafc sai l\u1ea7m khi ngh\u0129 r\u1eb1ng gi\u1edd l\u00e0m l\u00e0 \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t. C\u00e1i quan tr\u1ecdng nh\u1ea5t v\u1eabn l\u00e0 k\u1ebft qu\u1ea3. N\u1ebfu nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ng\u1ed3i t\u1ea1i nh\u00e0 v\u00e0 t\u1ed1n 1\/2 th\u1eddi gian \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00f9ng m\u1ed9t c\u00f4ng vi\u1ec7c so v\u1edbi khi h\u1ecd \u1edf c\u00f4ng ty th\u00ec h\u00e3y c\u1ee9 \u0111\u1ec3 h\u1ecd l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 v\u00e0 ho\u00e0n th\u00e0nh n\u00f3 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n

4. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

Thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f3, gi\u1eef \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u00f2n kh\u00f3 h\u01a1n.<\/p>\n

N\u1ebfu c\u00f4ng ty b\u1ea1n m\u1ed7i th\u00e1ng \u0111\u1ec1u c\u00f3 kh\u00e1ch h\u00e0ng hu\u1ef7 d\u1ecbch v\u1ee5 hay t\u1eeb ch\u1ed1i ti\u1ebfp t\u1ee5c h\u1ee3p \u0111\u1ed3ng, b\u1ea1n s\u1ebd li\u00ean t\u1ee5c g\u1eb7p kh\u00f3 kh\u0103n v\u00e0 kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i \u0111\u01b0\u1ee3c. \u0110i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng vui v\u1ebb v\u00e0 trung th\u00e0nh v\u1edbi c\u00f4ng ty, tuy\u1ec7t v\u1eddi h\u01a1n n\u1eefa l\u00e0 h\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u c\u00f4ng ty b\u1ea1n v\u1edbi nh\u1eefng b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd.<\/p>\n

Azazie l\u00e0 c\u00f4ng ty chuy\u00ean thi\u1ebft k\u1ebf c\u00e1c lo\u1ea1i v\u00e1y c\u01b0\u1edbi v\u00e0 \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00f4 c\u00f9ng th\u00e0nh c\u00f4ng trong ng\u00e0nh th\u1eddi trang ti\u1ec7c c\u01b0\u1edbi khi t\u0103ng h\u01a1n 300% doanh thu trong n\u0103m 2017. Charles Zhong – CEO c\u1ee7a Azazie \u0111\u00e3 chia s\u1ebb r\u1eb1ng:<\/p>\n

“N\u1ebfu b\u1ea1n mu\u1ed1n th\u1ea5y \u0111\u1ec9nh cao c\u1ee7a ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, h\u00e3y b\u01b0\u1edbc ch\u00e2n v\u00e0o l\u0129nh v\u1ef1c th\u1eddi trang c\u01b0\u1edbi. M\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u1ec1u v\u00f4 c\u00f9ng \u0111\u1ed9c \u0111\u00e1o, v\u00e0 b\u1ea1n \u0111ang ph\u1ea3i chu\u1ea9n b\u1ecb cho m\u1ed9t trong nh\u1eefng s\u1ef1 ki\u1ec7n quan tr\u1ecdng nh\u1ea5t \u0111\u1eddi h\u1ecd, l\u1ec5 c\u01b0\u1edbi. \u0110\u1ec3 nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch giao ti\u1ebfp v\u1edbi m\u1ecdi ng\u01b0\u1eddi v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ngay khi c\u00f3 v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh. Ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh \u0111\u1eb7t c\u00e2u h\u1ecfi, h\u1ecfi kh\u00e1ch h\u00e0ng xem c\u00f3 vi\u1ec7c g\u00ec m\u00e0 h\u1ecd \u0111ang g\u1eb7p kh\u00f3 kh\u0103n kh\u00f4ng, c\u00f3 vi\u1ec7c g\u00ec ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap \u0111\u01b0\u1ee3c h\u1ecd kh\u00f4ng. Ch\u00fang t\u00f4i mong mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u1ea3m th\u1ea5y h\u1ecd \u0111\u01b0\u1ee3c l\u1eafng nghe\u201d.<\/p>\n

Ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng h\u1ea7u nh\u01b0 \u0111\u1ec1u quy v\u1ec1 vi\u1ec7c t\u1eadn t\u00e2m. M\u1ecdi ng\u01b0\u1eddi h\u1ea7u nh\u01b0 \u0111\u1ec1u \u0111\u00e3 bi\u1ebft c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u00f4ng tin qua m\u1ea1ng internet. V\u00ec v\u1eady, khi kh\u00e1ch h\u00e0ng c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a b\u1ea1n, c\u00e1i h\u1ecd c\u1ea7n l\u00e0 m\u1ed9t ng\u01b0\u1eddi li\u00ean h\u1ec7 c\u1ee5 th\u1ec3 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch \u0111\u1ec3 gi\u1ea3i quy\u1ebft n\u00f3. S\u1ef1 tr\u1ee3 gi\u00fap \u0111\u00f3 c\u00e0ng t\u1eadn t\u00e2m bao nhi\u00eau th\u00ec kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng s\u1ebd quay tr\u1edf l\u1ea1i v\u1edbi c\u00f4ng ty b\u1ea1n s\u1ebd c\u00e0ng cao b\u1ea5y nhi\u00eau, ch\u00ednh s\u1ef1 t\u1eadn t\u00e2m \u0111\u00f3 t\u1ea1o cho h\u1ecd s\u1ef1 tin t\u01b0\u1edfng v\u00e0o c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n<\/div>\n

Theo Doanh Nh\u00e2n S\u00e0i G\u00f2n<\/em><\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 th\u00e0nh qu\u1ea3, nh\u1eefng c\u00f4ng ty th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u00e0 h\u1ecd c\u00e2n nh\u1eafc to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 \u1ea5y. 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