{"id":9447,"date":"2017-07-12T11:06:45","date_gmt":"2017-07-12T04:06:45","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=9447"},"modified":"2017-07-12T16:19:04","modified_gmt":"2017-07-12T09:19:04","slug":"tu-ke-bo-hoc-den-chuoi-sieu-thi-tri-gia-137-ty-usd","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/tu-ke-bo-hoc-den-chuoi-sieu-thi-tri-gia-137-ty-usd\/","title":{"rendered":"T\u1eeb k\u1ebb b\u1ecf h\u1ecdc \u0111\u1ebfn chu\u1ed7i si\u00eau th\u1ecb tr\u1ecb gi\u00e1 13,7 t\u1ef7 USD"},"content":{"rendered":"
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Trong n\u0103m 2016, chu\u1ed7i si\u00eau th\u1ecb Whole Foods do John Mackey s\u00e1ng l\u1eadp \u0111\u00e3 c\u00f3 h\u01a1n 460 c\u1eeda h\u00e0ng \u1edf Hoa K\u1ef3, \u0111\u1ea1t m\u1ee9c doanh thu 16 t\u1ef7 USD.<\/strong><\/div>\n
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Vi\u1ec7c Amazon tr\u1ea3 13,7 t\u1ef7 USD \u0111\u1ec3 th\u00e2u t\u00f3m chu\u1ed7i si\u00eau th\u1ecb cao c\u1ea5p Whole Foods Market c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh kh\u00f4n ngoan cho c\u1ea3 \u0111\u00f4i b\u00ean – Amazon \u0111\u00e3 v\u00e0 \u0111ang ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng t\u1ea1p h\u00f3a, c\u00f2n Whole Foods c\u1ea7n t\u00ecm c\u00e1ch tr\u1ee5 v\u1eefng trong th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 m\u00e0 ch\u00ednh h\u1ecd \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o ra. Tuy nhi\u00ean, c\u00f3 m\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 2 c\u00f4ng ty n\u00e0y l\u1ea1i c\u00f3 ngu\u1ed3n g\u1ed1c v\u00e0 tri\u1ebft l\u00fd ra \u0111\u1eddi r\u1ea5t kh\u00e1c nhau.<\/p>\n

Amazon l\u00e0 k\u1ebft qu\u1ea3 t\u1eeb s\u1ef1 \u00e1m \u1ea3nh c\u1ee7a Jeff Bezos v\u1edbi t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng (scalability) m\u00e0 Internet mang l\u1ea1i. T\u1ea7m nh\u00ecn c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 “x\u00e2y d\u1ef1ng m\u1ed9t n\u01a1i \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm ra v\u00e0 kh\u00e1m ph\u00e1 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec h\u1ecd mu\u1ed1n mua tr\u00ean Internet”, v\u00e0 giao h\u00e0ng cho b\u1ea1n ch\u1ec9 sau m\u1ed9t ng\u00e0y. Amazon \u0111\u00e3 \u0111\u1ea1t gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng g\u1ea7n 475 t\u1ef7 USD v\u00ec ng\u01b0\u1eddi M\u1ef9 s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho s\u1ef1 ti\u1ec7n l\u1ee3i.<\/p>\n

Trong khi \u0111\u00f3 Whole Foods l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t ho\u00e0i b\u00e3o nh\u1eb1m thay \u0111\u1ed5i c\u00e1ch th\u1ee9c \u0103n u\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi, l\u00e0m cho h\u1ecd kh\u1ecfe m\u1ea1nh h\u01a1n, \u0111\u1ed3ng th\u1eddi qu\u1ea3ng b\u00e1 c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m b\u1ec1n v\u1eefng v\u1ec1 m\u1eb7t m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t m\u1ed9t c\u00e1ch c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n

Sau khi gi\u00e1 tr\u1ecb c\u1ed5 phi\u1ebfu c\u1ee7a Whole Foods ch\u1ea1m \u0111\u1ec9nh h\u01a1n 60 USD v\u00e0o n\u0103m 2013, h\u00e3ng n\u00e0y b\u1eaft \u0111\u1ea7u b\u1ecb \u0111\u1ea9y l\u00f9i b\u1edfi ch\u00ednh s\u1ef1 c\u1ea1nh tranh m\u00e0 h\u1ecd \u0111\u00e3 t\u1ea1o ra. Nh\u1eefng chu\u1ed7i si\u00eau th\u1ecb kh\u1ed5ng l\u1ed3 nh\u01b0 Wal-Mart v\u00e0 Kroger c\u0169ng quay sang b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 nh\u01b0 Whole Foods, sau \u0111\u00f3 l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eefng startup nh\u01b0 Blue Apron chuy\u00ean cung c\u1ea5p nguy\u00ean li\u1ec7u t\u01b0\u01a1i s\u1ed1ng c\u00f9ng c\u00f4ng th\u1ee9c n\u1ea5u \u0103n t\u1edbi t\u1eadn tay kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, Whole Foods \u0111\u00e3 g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n.<\/p>\n\n\n\n\n
\"Tu<\/td>\n<\/tr>\n
CEO John Mackey trong c\u1eeda h\u00e0ng Whole Foods Market ng\u00e0y nay. \u1ea2nh: CNBC\/Whole Foods Market.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0110i\u1ec1u n\u00e0y d\u1eabn t\u1edbi h\u1eadu qu\u1ea3 l\u00e0 gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a Whole Foods\u00a0\u0111\u00e3 gi\u1ea3m h\u01a1n m\u1ed9t n\u1eeda v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u1ee7 \u0111\u1ed9ng (activist investor) nh\u01b0 Jana Partners b\u1eaft \u0111\u1ea7u t\u00ecm c\u00e1ch n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t Whole Food. \u0110\u00e2y l\u00e0 tin kh\u00f4ng vui v\u1edbi\u00a0nh\u00e0\u00a0\u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 \u0111\u1ed3ng gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh John Mackey, nh\u00e0\u00a0s\u00e1ng l\u1eadp duy nh\u1ea5t v\u1eabn c\u00f2n \u0111\u1ed3ng h\u00e0nh v\u1edbi c\u00f4ng ty. M\u1eb7c d\u00f9 \u00f4ng th\u1eeba nh\u1eadn c\u00f4ng ty c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 ti\u1ebfn l\u00ean, Mackey \u0111\u00e3 ph\u1ea3n \u0111\u1ed1i vi\u1ec7c b\u00e1n Whole Foods.<\/p>\n

Mackey, v\u1ed1n ch\u1ea5p nh\u1eadn m\u1ee9c l\u01b0\u01a1ng 1 USD k\u1ec3 t\u1eeb n\u0103m 2006 t\u1edbi nay, s\u1ebd thu l\u1eddi 8 tri\u1ec7u USD t\u1eeb vi\u1ec7c b\u00e1n Whole Foods cho Amazon v\u1edbi gi\u00e1 42 USD\/c\u1ed5 phi\u1ebfu. Trong khi \u0111\u00f3, l\u1ee3i nhu\u1eadn c\u1ee7a Jana Partners s\u1ebd l\u00e0 300 tri\u1ec7u USD.<\/p>\n

Kh\u1edfi \u0111\u1ea7u khi\u00eam t\u1ed1n<\/strong><\/p>\n

Mackey (63 tu\u1ed5i) \u0111\u00e3 l\u1edbn l\u00ean v\u1edbi m\u00f3n ng\u0169 c\u1ed1c v\u1ecb chocolate cho b\u1eefa s\u00e1ng, hamburger cho b\u1eefa tr\u01b0a, v\u00e0 m\u00f3n nui + ph\u00f4 mai (mac’n’cheese) cho b\u1eefa t\u1ed1i. Mackey kh\u00f4ng nh\u1eadn ra gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh d\u1ef1a tr\u00ean rau qu\u1ea3 cho \u0111\u1ebfn khi \u00f4ng d\u1ecdn v\u00e0o s\u1ed1ng trong m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0103n chay v\u00e0o n\u0103m 23 tu\u1ed5i, sau khi b\u1ecf h\u1ecdc \u0111\u1ea1i h\u1ecdc v\u00ec th\u1ea5y nh\u00e0m ch\u00e1n.<\/p>\n

T\u1ea1i \u0111\u00e2y, Mackey tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111i mua h\u00e0ng cho nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i trong c\u1ed9ng \u0111\u1ed3ng. \u00d4ng b\u1eaft \u0111\u1ea7u b\u1ecb cu\u1ed1n h\u00fat b\u1edfi ti\u1ec1m n\u0103ng c\u1ee7a ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh.<\/p>\n

Kh\u00f4ng c\u00f3 b\u1eb1ng c\u1ea5p nh\u01b0ng c\u00f3 \u0111am m\u00ea, Mackey v\u00e0 ng\u01b0\u1eddi b\u1ea1n g\u00e1i khi \u0111\u00f3 l\u00e0 Renee Lawson Hardy quy\u1ebft \u0111\u1ecbnh th\u00e0nh l\u1eadp m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a chuy\u00ean b\u00e1n th\u1ef1c ph\u1ea9m t\u1ef1 nhi\u00ean. H\u1ecd l\u00ean k\u1ebf ho\u1ea1ch g\u1ecdi v\u1ed1n 50.000 USD, nh\u01b0ng ch\u1ec9 c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c 45.000 USD. N\u0103m 1978, c\u1eb7p \u0111\u00f4i n\u00e0y m\u1edf c\u1eeda h\u00e0ng tr\u00ean t\u1ea7ng 1 c\u1ee7a m\u1ed9t ng\u00f4i nh\u00e0 c\u1ed5 \u1edf Austin (Texas) v\u1edbi m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea \u1edf t\u1ea7ng 2, c\u00f2n l\u1ea7u 3 l\u00e0 n\u01a1i sinh s\u1ed1ng c\u1ee7a h\u1ecd. Mang t\u00ean SaferWay, c\u1eeda h\u00e0ng n\u00e0y kh\u00f4ng b\u00e1n th\u1ecbt hay b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec c\u00f3 \u0111\u01b0\u1eddng.<\/p>\n

Hai n\u0103m sau, Mackey v\u00e0 Hardy ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p ho\u00e1 kh\u00e1c c\u0169ng c\u00f3 nh\u1eefng m\u1eb7t h\u00e0ng t\u01b0\u01a1ng t\u1ef1 l\u00e0 Clarksville Natural Grocery, khi \u0111\u00f3 thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Craig Weller v\u00e0 Mark Skiles. 2 b\u00ean quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u1ef1c, v\u00e0 m\u1edf c\u1eeda h\u00e0ng Whole Foods Market \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 1980. \u0110\u1ec3 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng, h\u1ecd b\u1eaft \u0111\u1ea7u b\u00e1n th\u1ecbt, bia v\u00e0 r\u01b0\u1ee3u vang.<\/p>\n\n\n\n\n
\"Tu<\/td>\n<\/tr>\n
C\u1eeda h\u00e0ng Whole Foods Market \u0111\u1ea7u ti\u00ean. \u1ea2nh: CNBC\/Whole Foods Market<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean h\u1ecd m\u1edf c\u1eeda, Whole Foods Market \u0111\u00e3 th\u00e0nh c\u00f4ng. “M\u1ecdi ng\u01b0\u1eddi r\u1ea5t vui m\u1eebng v\u1ec1 c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean n\u00e0y. Th\u1eadt l\u00e0 k\u00ec di\u1ec7u, v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng th\u1ef1c hi\u1ec7n b\u1ea5t k\u00ec ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o n\u00e0o. Ch\u00fang t\u00f4i ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0\u00a0m\u1edf c\u1eeda”, Mackey k\u1ec3 l\u1ea1i. “S\u1ee9c m\u1ea1nh truy\u1ec1n mi\u1ec7ng th\u1eadt l\u00e0 \u0111\u00e1ng kinh ng\u1ea1c. To\u00e0n b\u1ed9 c\u1ed9ng \u0111\u1ed3ng hippy c\u1ee7a Austin \u0111\u1ec1u bi\u1ebft \u0111\u1ebfn c\u1eeda h\u00e0ng ngay l\u1eadp t\u1ee9c”.<\/p>\n

Ch\u1ebft \u0111i v\u00e0 s\u1ed1ng l\u1ea1i<\/strong><\/p>\n

Khi Mackey t\u00ecm \u0111\u1ecba \u0111i\u1ec3m cho c\u1eeda h\u00e0ng Whole Foods Market \u0111\u1ea7u ti\u00ean, ch\u1ee7 nh\u00e0 cho bi\u1ebft n\u00f3 n\u1eb1m trong m\u1ed9t khu v\u1ef1c nh\u1ea1y c\u1ea3m: c\u1ee9 m\u1ed7i 100 n\u0103m l\u1ea1i b\u1ecb l\u1ee5t 1 l\u1ea7n. V\u1edbi nhi\u1ec7t huy\u1ebft tu\u1ed5i tr\u1ebb, Mackey s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro, v\u00e0 h\u00f3a ra \u0111\u00f3 l\u00e0 m\u1ed9t sai l\u1ea7m.<\/p>\n

V\u00e0o m\u00f9a xu\u00e2n n\u0103m 1981, l\u0169 l\u1ee5t l\u1edbn x\u1ea3y ra. C\u1ea3 c\u1eeda h\u00e0ng \u0111\u00e3 ch\u00ecm trong n\u01b0\u1edbc, ch\u1ea5t th\u1ea3i tr\u00e0o ra kh\u1ecfi c\u1ed1ng, h\u00e0ng t\u1ed3n kho b\u1ecb h\u1ee7y ho\u1ea1i, v\u00e0 nhi\u1ec1u k\u1ebb h\u00f4i c\u1ee7a t\u00ecm \u0111\u1ebfn. Mackey nh\u1edb r\u1eb1ng \u00f4ng ph\u1ea3i l\u1ed9i qua v\u00f9ng n\u01b0\u1edbc \u0111en \u0111\u1ec3 c\u1ed1 l\u1ea5y l\u1ea1i \u00a0kho\u1ea3n ti\u1ec1n m\u1eb7t trong k\u00e9t s\u1eaft.<\/p>\n

\u0110i\u1ec1u \u0111\u00e1ng s\u1ee3 nh\u1ea5t l\u00e0 Whole Foods kh\u00f4ng c\u00f3 b\u1ea3o hi\u1ec3m l\u0169 l\u1ee5t. Mackey n\u00f3i: “Ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng m\u00ecnh \u0111\u00e3 ph\u00e1 s\u1ea3n. Whole Foods l\u1ebd ra \u0111\u00e3 ch\u1ebft ch\u00ecm v\u00ec tr\u1eadn l\u0169 l\u1ee5t \u0111\u00f3, ch\u00fang t\u00f4i ph\u1ea3i x\u00e2y d\u1ef1ng l\u1ea1i c\u1eeda h\u00e0ng v\u00e0 t\u1ed1n r\u1ea5t nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 l\u00e0m vi\u1ec7c \u0111\u00f3 v\u00e0 ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 ti\u1ec1n, v\u00ec v\u1eady t\u1ea5t c\u1ea3 ch\u00fang t\u00f4i \u0111\u1ec1u ngh\u0129 th\u1ebf l\u00e0 h\u1ebft”.<\/p>\n\n\n\n\n
\"Tu<\/td>\n<\/tr>\n
\u0110\u1ed1ng hoang t\u00e0n c\u1ee7a Whole Foods Market sau tr\u1eadn l\u0169. \u1ea2nh CNBC\/Whole Foods Market<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Th\u1ebf nh\u01b0ng, c\u1ed9ng \u0111\u1ed3ng Austin \u0111\u00e3 chung tay \u0111\u1ec3 c\u1ee9u s\u1ed1ng Whole Foods. C\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u1ec3 gi\u00fap d\u1ecdn d\u1eb9p c\u1eeda h\u00e0ng, nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf th\u00eam ti\u1ec1n, ng\u00e2n h\u00e0ng m\u1edf r\u1ed9ng h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng v\u00e0 c\u00e1c nh\u00e2n vi\u00ean\u00a0\u0111\u00e3 l\u00e0m vi\u1ec7c kh\u00f4ng l\u01b0\u01a1ng \u00a0\u0111\u1ec3 h\u1ed3i sinh c\u1eeda h\u00e0ng.<\/p>\n

Mackey n\u00f3i: “Ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 \u0111o\u00e0n k\u1ebft sau tr\u1ea3i nghi\u1ec7m \u0111\u00f3”. Khi c\u1eeda h\u00e0ng ho\u1ea1t \u0111\u1ed9ng tr\u1edf l\u1ea1i, Mackey quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng. \u201cT\u00f4i mu\u1ed1n m\u1edf m\u1ed9t c\u1eeda h\u00e0ng th\u1ee9 hai sau tr\u1eadn l\u1ee5t. Ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 \u0111\u1ec3 t\u1ea5t c\u1ea3 tr\u1ee9ng v\u00e0o m\u1ed9t gi\u1ecf”.<\/p>\n

N\u0103m 1988, khi Mackey ti\u1ebfp c\u1eadn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m nh\u1eb1m g\u1ecdi v\u1ed1n \u0111\u1ec3 m\u1edf r\u1ed9ng, \u00f4ng \u0111\u00e3 li\u00ean t\u1ee5c b\u1ecb t\u1eeb ch\u1ed1i. M\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m n\u00f3i v\u1edbi \u00f4ng r\u1eb1ng th\u1ecb tr\u01b0\u1eddng qu\u00e1 ch\u1eadt ch\u1ed9i: “Anh bi\u1ebft kh\u00f4ng, John, t\u00f4i th\u1ea5y anh c\u00f3 m\u1ed9t c\u00f4ng ty kh\u00e1 t\u1ed1t, nh\u01b0ng t\u00f4i th\u1ea5y c\u00e1c anh ch\u1ec9 gi\u1ed1ng nh\u01b0 m\u1ed9t nh\u00f3m hippy chuy\u00ean \u0111i b\u00e1n th\u1ef1c ph\u1ea9m cho nh\u1eefng tay hippy kh\u00e1c, v\u00e0 t\u00f4i kh\u00f4ng ngh\u0129 \u0111\u00f3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 l\u1edbn”. M\u1ed9t th\u1eadp k\u1ef7 sau \u0111\u00f3, c\u0169ng ch\u00ednh ng\u01b0\u1eddi n\u00e0y n\u00f3i v\u1edbi Mackey r\u1eb1ng kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o Whole Foods l\u00e0 quy\u1ebft \u0111\u1ecbnh t\u1ed3i t\u1ec7 nh\u1ea5t c\u1ee7a \u00f4ng ta.<\/p>\n

Nh\u01b0ng sau c\u00f9ng th\u00ec Mackey c\u0169ng th\u00e0nh c\u00f4ng trong vi\u1ec7c g\u1ecdi v\u1ed1n: Whole Foods b\u00e1n \u0111\u01b0\u1ee3c 34% c\u1ed5 ph\u1ea7n v\u1edbi gi\u00e1 8,5 tri\u1ec7u USD, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 15 \u0111\u1ebfn 20% doanh thu. \u0110\u1ec3 huy \u0111\u1ed9ng th\u00eam v\u1ed1n, Mackey \u0111\u00e3 cho ni\u00eam y\u1ebft c\u1ed5 phi\u1ebfu c\u1ee7a Whole Foods v\u00e0o n\u0103m 1992 v\u00e0 thu v\u1ec1 28 tri\u1ec7u USD, v\u1edbi m\u1ee9c \u0111\u1ecbnh gi\u00e1 100 tri\u1ec7u USD.<\/p>\n

K\u1ec3 t\u1eeb \u0111\u00f3, Whole Foods t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1edd tr\u00e0o l\u01b0u \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. V\u00e0o n\u0103m 2016, h\u00e3ng \u0111\u00e3 c\u00f3 h\u01a1n 460 c\u1eeda h\u00e0ng \u1edf Hoa K\u1ef3, \u0111\u1ea1t m\u1ee9c doanh thu \u00a016 t\u1ef7 USD v\u00e0 c\u00f3 87.000 nh\u00e2n vi\u00ean.<\/p>\n

\u201cKh\u00f4ng c\u00f3 ai y\u00eau Whole Foods Market b\u1eb1ng t\u00f4i\u201d<\/strong><\/p>\n

Kh\u00f4ng th\u1ec3 ch\u1ecbu \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1ec1 vi\u1ec7c b\u00e1n l\u1ea1i c\u00f4ng ty, Mackey b\u1ecb m\u1eafc k\u1eb9t gi\u1eefa nh\u1eefng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea3n th\u00e2n v\u00e0 vi\u1ec7c ph\u1ea3i t\u00ecm c\u00e1ch duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Whole Foods.<\/p>\n

Mackey nh\u1eadn x\u00e9t: “Kh\u00f4ng c\u00f3 th\u1eddi \u0111i\u1ec3m n\u00e0o m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i ‘\u0110\u00e2y l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn cu\u1ed1i c\u00f9ng c\u1ee7a t\u00f4i’. \u0110i\u1ec1u l\u00e0m n\u00ean s\u1ef1 n\u0103ng \u0111\u1ed9ng c\u1ee7a ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n l\u00e0 n\u1ebfu b\u1ea1n th\u00e0nh c\u00f4ng, m\u1ecdi ng\u01b0\u1eddi s\u1ebd sao ch\u00e9p b\u1ea1n, v\u00e0 \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra v\u1edbi Whole Foods. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 sao ch\u00e9p ch\u00fang t\u00f4i”.<\/p>\n

Ng\u00e0y nay, Mackey v\u1eabn s\u1ed1ng \u1edf Austin v\u00e0 th\u01b0\u1eddng xuy\u00ean ch\u1ea1y xe ngang qua c\u1eeda h\u00e0ng Whole Foods \u0111\u1ea7u ti\u00ean.\u00a0\u00d4ng ngh\u0129 v\u1ec1 qu\u00e1 kh\u1ee9, nh\u01b0ng \u00f4ng c\u0169ng hi\u1ec3u r\u1eb1ng \u0111\u1ec3 \u0111\u1ee9ng v\u1eefng trong kinh doanh th\u00ec c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00f3a.<\/p>\n

Mackey n\u00f3i: “Kh\u00f4ng c\u00f3 ai y\u00eau Whole Foods Market nhi\u1ec1u nh\u01b0 t\u00f4i y\u00eau n\u00f3. Nh\u01b0ng vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p c\u0169ng c\u00f3 ph\u1ea7n gi\u1ed1ng nh\u01b0 khi b\u1ea1n sinh con v\u00e0 nh\u00ecn ch\u00fang l\u1edbn l\u00ean. B\u1ea1n hy v\u1ecdng con c\u1ee7a b\u1ea1n kh\u1ecfe m\u1ea1nh, h\u1ea1nh ph\u00fac, l\u00e0 ng\u01b0\u1eddi ch\u00ednh tr\u1ef1c v\u00e0 l\u00e0m \u0111i\u1ec1u \u0111\u00fang. V\u00e0 t\u00f4i ngh\u0129 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t ng\u01b0\u1eddi s\u00e1ng l\u1eadp gi\u1ecfi nh\u01b0ng nh\u1eefng doanh nghi\u1ec7p l\u1edbn v\u1eabn ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i sau khi ng\u01b0\u1eddi s\u00e1ng l\u1eadp r\u1eddi \u0111i. T\u00f4i hy v\u1ecdng r\u1eb1ng Whole Foods l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p nh\u01b0 th\u1ebf”.<\/p>\n

B\u00e1 \u01af\u1edbc<\/strong><\/p>\n

Ngu\u1ed3n CNBC<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong n\u0103m 2016, chu\u1ed7i si\u00eau th\u1ecb Whole Foods do John Mackey s\u00e1ng l\u1eadp \u0111\u00e3 c\u00f3 h\u01a1n 460 c\u1eeda h\u00e0ng \u1edf Hoa K\u1ef3, \u0111\u1ea1t m\u1ee9c doanh thu 16 t\u1ef7 USD. 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