{"id":9483,"date":"2017-07-12T11:47:08","date_gmt":"2017-07-12T04:47:08","guid":{"rendered":"https:\/\/thitruongsi.com\/kinh-nghiem\/?p=9483"},"modified":"2017-07-12T16:13:15","modified_gmt":"2017-07-12T09:13:15","slug":"vi-sao-chu-doanh-nghiep-khong-nen-lay-ten-cua-minh-de-dat-cho-thuong-hieu","status":"publish","type":"post","link":"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-chu-doanh-nghiep-khong-nen-lay-ten-cua-minh-de-dat-cho-thuong-hieu\/","title":{"rendered":"V\u00ec sao ch\u1ee7 doanh nghi\u1ec7p kh\u00f4ng n\u00ean l\u1ea5y t\u00ean c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1eb7t cho th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"
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Vi\u1ec7c \u0111\u1eb7t th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m do b\u1ea1n thi\u1ebft k\u1ebf theo t\u00ean c\u1ee7a ch\u00ednh b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ni\u1ec1m t\u1ef1 h\u00e0o to l\u1edbn cho m\u1ed9t doanh nh\u00e2n. Nh\u00ecn b\u1ec1 ngo\u00e0i, m\u1ecdi chuy\u1ec7n v\u1eabn \u1ed5n nh\u01b0ng vi\u1ec7c l\u00e0m n\u00e0y l\u1ea1i mang \u0111\u1ebfn m\u1ed9t m\u1ed1i h\u1ecda ti\u1ec1m \u1ea9n, v\u00f4 c\u00f9ng \u0111\u00e1ng ng\u1ea1i cho con \u0111\u01b0\u1eddng kinh doanh t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u00f3 l\u00e0 m\u1ed9t quan \u0111i\u1ec3m kh\u00e1 hay t\u1eeb Marc Bain, m\u1ed9t ph\u00f3ng vi\u00ean th\u1eddi trang c\u1ee7a Quartz. Marc \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c cho c\u00e1c nh\u00e3n h\u00e0ng qu\u1ea7n \u00e1o, l\u00e0 bi\u00ean t\u1eadp vi\u00ean v\u0103n h\u1ecdc t\u1ea1i SparkNotes v\u00e0 nhi\u1ec1u n\u0103m l\u00e0m ph\u00f3ng vi\u00ean t\u1ed5ng h\u1ee3p t\u1ea1i Newsweek. V\u00e0 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1eddi gi\u1ea3i th\u00edch c\u1ee7a anh \u1ea5y cho l\u00ed do t\u1ea1i sao b\u1ea1n \u0111\u1eebng n\u00ean d\u00f9ng t\u00ean c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1eb7t t\u00ean cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ngay khi l\u1ea5y t\u00ean c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1eb7t th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p th\u00ec c\u00e1i t\u00ean \u1ea5y s\u1ebd tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n doanh nghi\u1ec7p v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c tranh ch\u1ea5p ph\u00e1p l\u00fd n\u1ebfu m\u1ed9t doanh nghi\u1ec7p kh\u00e1c c\u00f3 \u00fd t\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c khi b\u1ea1n mu\u1ed1n thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.\u00a0\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t sai l\u1ea7m g\u00e2y hao t\u1ed1n ti\u1ec1n c\u1ee7a. C\u00f2n \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp, vi\u1ec7c l\u00e0m n\u00e0y c\u00f3 ngh\u0129a, h\u1ecd \u0111\u00e3 t\u1ef1 t\u01b0\u1edbc \u0111i quy\u1ec1n s\u1eed d\u1ee5ng t\u00ean c\u1ee7a m\u00ecnh.<\/strong><\/p>\n

Susan Scafidi, nh\u00e0 s\u00e1ng l\u1eadp H\u1ecdc vi\u1ec7n Lu\u1eadt th\u1eddi trang t\u1ea1i \u0111\u1ea1i h\u1ecdc Fordham cho hay: \u201cS\u1ef1 l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng minh nh\u1ea5t l\u00e0 \u0111\u1eebng \u0111\u1ec3 c\u00e1i t\u00ean \u1ea5y \u2018chung ch\u1ea1\u2019 v\u1edbi t\u00ean c\u1ee7a b\u1ea1n.\u201d C\u00f4 \u1ea5y gi\u1ea3i th\u00edch r\u1eb1ng: \u201c\u0110i\u1ec1u \u0111\u00f3 s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n v\u00e0 s\u1ebd ch\u1eb3ng c\u1ea7n \u2018v\u1eaft nhi\u1ec1u ch\u1ea5t x\u00e1m\u2019 \u0111\u1ec3 suy ngh\u0129 v\u1ec1 n\u00f3. B\u1ea3n th\u00e2n t\u00f4i mu\u1ed1n c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf ch\u1ec9 c\u1ea7n d\u00f9ng m\u1ed9t ch\u00fat s\u00e1ng t\u1ea1o khi th\u1ef1c hi\u1ec7n c\u00e1c m\u1eabu thi\u1ebft k\u1ebf v\u00e0 ng\u1ea7n \u0111\u00f3 s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ec3 ch\u1ecdn ra m\u1ed9t c\u00e1i t\u00ean cho nh\u00e3n h\u00e0ng c\u1ee7a m\u00ecnh.\u201d<\/p>\n

Scafidi \u0111\u00e3 qu\u00e1 \u0111\u1ed7i quen thu\u1ed9c v\u1edbi nh\u1eefng r\u1eafc r\u1ed1i ph\u00e1t sinh t\u1eeb vi\u1ec7c d\u00f9ng t\u00ean m\u1ed9t ng\u01b0\u1eddi \u0111\u1eb7t t\u00ean cho m\u1ed9t t\u1ed5 ch\u1ee9c. Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang, vi\u1ec7c c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng t\u00ean c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t ph\u1ed5 bi\u1ebfn. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng h\u1eb3n l\u00e0 s\u1ef1 tr\u00f9ng h\u1ee3p ng\u1eabu nhi\u00ean, v\u00ec d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u n\u00e0o \u0111\u1ec3 nh\u00ecn nh\u1eadn nh\u1eefng v\u1ea5n \u0111\u1ec1 xoay quanh quy\u1ebft \u0111\u1ecbnh \u1ea5y.<\/p>\n

V\u00ed d\u1ee5, hi\u1ec7n t\u1ea1i, H\u1ecdc vi\u1ec7n Lu\u1eadt th\u1eddi trang \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 c\u01a1 quan \u0111\u1ea1i di\u1ec7n cho nh\u00e0 thi\u1ebft k\u1ebf tr\u1ebb tu\u1ed5i m\u1edbi n\u1ed5i \u1edf New York, Thaddeus O\u2019Neil. Anh n\u00e0y \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1o bu\u1ed9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang l\u01b0\u1edbt s\u00f3ng O\u2019Neill v\u00ec anh \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1i t\u00ean O\u2019Neil \u0111\u1ec3 \u0111\u1eb7t t\u00ean cho nh\u00e3n h\u00e0ng c\u1ee7a ch\u00ednh anh. Thaddeus O\u2019Neil cho ra m\u1eaft nh\u00e3n hi\u1ec7u th\u1eddi trang l\u01b0\u1edbt s\u00f3ng v\u00e0o n\u0103m 2013. Nh\u01b0ng theo b\u00e1o c\u00e1o c\u1ee7a Business of Fashion, nh\u00e3n hi\u1ec7u qu\u1ea7n \u00e1o l\u01b0\u1edbt s\u00f3ng O\u2019Neill, \u0111\u01b0\u1ee3c Jack O\u2019Neill (California, M\u1ef9) th\u00e0nh l\u1eadp v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 1950. C\u00f4ng ty l\u00e2u n\u0103m n\u00e0y c\u00e1o bu\u1ed9c r\u1eb1ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Thaddeus O\u2019Neil \u201cgi\u1ed1ng \u0111\u1ebfn m\u1ee9c g\u00e2y nh\u1ea7m l\u1eabn\u201d. Tr\u00ean th\u1ef1c t\u1ebf, gia \u0111\u00ecnh O\u2019Neill \u0111\u00e3 b\u00e1n th\u01b0\u01a1ng hi\u1ec7u n\u00e0y cho Sisco Textiles c\u00e1ch \u0111\u00e2y m\u1ed9t th\u1eadp k\u1ec9. Nh\u01b0ng suy cho c\u00f9ng, \u0111\u00f3 c\u0169ng l\u00e0 c\u00e1i h\u1ecd c\u1ee7a gia \u0111\u00ecnh \u00f4ng.<\/p>\n

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Thaddeus O\u2019Neil nh\u1ea5n m\u1ea1nh r\u1eb1ng, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng b\u1ecb nh\u1ea7m l\u1eabn b\u1edfi hai th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng cu\u1ed9c \u201c\u0111\u1ea5u kh\u1ea9u” t\u1ea1i t\u00f2a \u00e1n s\u1ebd g\u00e2y t\u1ed5n th\u1ea5t r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e3n hi\u1ec7u nh\u1ecf. \u0110\u01a1n c\u1ee9, n\u0103m 2012, nh\u00e0 thi\u1ebft k\u1ebf t\u00fai x\u00e1ch Clare Vivier \u0111\u00e3 b\u1ecb T\u1eadp \u0111o\u00e0n Tod (ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u Roger Vivier) ki\u1ec7n v\u00ec vi ph\u1ea1m b\u1ea3n quy\u1ec1n. Cu\u1ed1i c\u00f9ng, Clare Vivier ph\u1ea3i \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh th\u00e0nh Clare V. v\u00ec c\u00f4 \u1ea5y kh\u00f4ng c\u00f3 ti\u1ec1n \u0111\u1ec3 kh\u00e1ng ki\u1ec7n.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3 v\u1eabn c\u00f2n m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh kh\u00e1c n\u1ebfu b\u1ea1n mu\u1ed1n thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00ean ngo\u00e0i. Scadifi chia s\u1ebb r\u1eb1ng, \u201ckhi t\u00ean c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n doanh nghi\u1ec7p, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd mu\u1ed1n s\u1edf h\u1eefu m\u1ed9t ph\u1ea7n t\u00e0i s\u1ea3n hay th\u1eadm ch\u00ed n\u1eafm tr\u1ecdn s\u1ed1 t\u00e0i s\u1ea3n doanh nghi\u1ec7p \u1ea5y. \u0110\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec1u r\u1ea5t tuy\u1ec7t v\u1eddi khi b\u1ea1n v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 gi\u1eef m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p. Nh\u01b0ng \u0111\u1ebfn m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3 khi b\u1ea1n, nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00e1ch ra kh\u1ecfi doanh nghi\u1ec7p, b\u1ea1n s\u1ebd tr\u1edf n\u00ean v\u00f4 danh trong m\u00e0n \u0111\u00eam t\u0103m t\u1ed1i.\u201d<\/p>\n

R\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn mang t\u00ean nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp \u0111\u00e3 qua \u0111\u1eddi nh\u01b0 Lanvin, Chanel, Dior v\u00e0 Yves Saint Laurent v\u1eabn ph\u00e1t tri\u1ec3n t\u1ed1t. Nh\u01b0ng t\u00ecnh hu\u1ed1ng l\u1ea1i tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n h\u1eb3n khi nh\u00e0 s\u00e1ng l\u1eadp c\u00f2n s\u1ed1ng v\u00e0 mu\u1ed1n quay l\u1ea1i c\u00f4ng vi\u1ec7c kinh doanh. Nh\u00e0 thi\u1ebft k\u1ebf trang ph\u1ee5c cho c\u00e1c c\u00e1nh m\u00e0y r\u00e2u Joseph Abboud \u0111\u00e3 b\u00e1n c\u00f4ng ty v\u00e0 quy\u1ec1n s\u1edf h\u1eefu t\u00ean cho JA Apparel v\u1edbi gi\u00e1 tr\u1ecb 65,5 tri\u1ec7u USD (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1477 t\u1ec9 VND) v\u00e0o n\u0103m 2000. Sau \u0111\u00f3 \u00f4ng quy\u1ebft \u0111\u1ecbnh t\u1ea1o ra m\u1ed9t ph\u00e2n kh\u00fac th\u1eddi trang cho \u0111\u00e0n \u00f4ng v\u1edbi c\u00e1i t\u00ean JAZ. Vi\u1ec7c l\u00e0m n\u00e0y ho\u00e0n to\u00e0n h\u1ee3p ph\u00e1p. Nh\u01b0ng gi\u1edbi b\u00e1o ch\u00ed l\u1ea1i cho r\u1eb1ng, \u00f4ng t\u1eebng mu\u1ed1n s\u1eed d\u1ee5ng tagline \u201cm\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a nh\u00e0 thi\u1ebft k\u1ebf Joseph Abboud\u201d. JA Apparel \u0111\u00e3 t\u1ee9c t\u1ed1i v\u00e0 th\u1ec1 s\u1ebd ki\u1ec7n Abboud \u0111\u1ec3 \u00f4ng kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng t\u00ean c\u1ee7a ch\u00ednh m\u00ecnh d\u01b0\u1edbi b\u1ea5t k\u00ec h\u00ecnh th\u1ee9c n\u00e0o \u0111\u1ec3 ti\u1ebfp th\u1ecb hay b\u00e1n s\u1ea3n ph\u1ea9m. K\u1ebft qu\u1ea3, ban \u0111\u1ea7u, JA Apparel \u0111\u00e3 th\u1eafng ki\u1ec7n. Nh\u01b0ng sau khi kh\u00e1ng c\u00e1o, Abboud v\u1eabn \u0111\u01b0\u1ee3c c\u1ea5p m\u1ed9t s\u1ed1 quy\u1ec1n h\u1ea1n ch\u1ebf.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd bi\u1ebft \u0111\u1ebfn t\u00fai x\u00e1ch Kate Spade, nh\u01b0ng b\u1ea1n s\u1ebd ch\u1eb3ng nh\u1eadn ra r\u1eb1ng, Kate Spade kh\u00f4ng h\u1ec1 li\u00ean quan \u0111\u1ebfn nh\u00e3n h\u00e0ng, v\u00ec c\u00f4 \u0111\u00e3 b\u00e1n \u0111i d\u00f2ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nhi\u1ec1u n\u0103m v\u1ec1 tr\u01b0\u1edbc. Sau m\u1ed9t kho\u1ea3ng th\u1eddi gian, c\u00f4 quay tr\u1edf l\u1ea1i v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u01b0\u01a1ng nhi\u00ean c\u00f4 kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng t\u00ean \u201cKate Spade\u201d. Nh\u00e3n hi\u1ec7u m\u1edbi c\u1ee7a c\u00f4 v\u1eabn mang m\u00e0u s\u1eafc v\u00e0 tinh th\u1ea7n c\u1ee7a phi\u00ean b\u1ea3n t\u00fai x\u00e1ch tr\u01b0\u1edbc kia, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Frances Valentine. K\u1ec3 t\u1eeb \u0111\u00f3, Spade \u0111\u00e3 \u0111\u1ed5i t\u00ean m\u00ecnh th\u00e0nh Valentine \u0111\u1ec3 t\u01b0\u01a1ng th\u00edch v\u1edbi nh\u00e3n hi\u1ec7u. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, Donna Karan, Helmut Lang v\u00e0 Jil Sander mu\u1ed1n tung ra nh\u00e3n hi\u1ec7u m\u1edbi, h\u1ecd s\u1ebd ph\u1ea3i t\u00ecm nh\u1eefng c\u00e1i t\u00ean kh\u00e1c, v\u00ec t\u00ean c\u1ee7a h\u1ecd \u0111\u00e3 c\u00f3 ch\u1ee7 s\u1edf h\u1eefu m\u1ea5t r\u1ed3i!<\/p>\n

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Nh\u1eefng t\u00ecnh hu\u1ed1ng \u201ckh\u00f3 \u0111\u1ee1\u201d n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong th\u1eddi trang cao c\u1ea5p. Trong nh\u1eefng n\u0103m 1970, Steve Herrell \u0111\u00e3 tung ra nh\u00e3n h\u00e0ng kem Steve\u2019s Ice Cream v\u00e0 tr\u1edf th\u00e0nh chu\u1ed7i c\u1eeda h\u00e0ng kem \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t t\u1ea1i Boston. Sau n\u00e0y, \u00f4ng \u0111\u00e3 b\u00e1n c\u00f4ng ty v\u00e0 quy\u1ec1n s\u1edf h\u1eefu t\u00ean, nh\u01b0ng kh\u00f4ng h\u1ec1 b\u00e1n \u0111i c\u00f4ng th\u1ee9c c\u1ee7a m\u00ecnh. Khi \u00f4ng \u1ea5y quy\u1ebft \u0111\u1ecbnh quay tr\u1edf l\u1ea1i b\u00e1n kem v\u00e0i n\u0103m sau \u0111\u00f3, \u00f4ng kh\u00f4ng th\u1ec3 \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p l\u00e0 Steve m\u00e0 ph\u1ea3i thay th\u1ebf th\u00e0nh Herrell\u2019s Ice Cream. \u0110\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp, t\u00ecnh hu\u1ed1ng n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ph\u1ea3i t\u1ea1o d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ho\u00e0n to\u00e0n. V\u00e0 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y ra nhi\u1ec1u nh\u1ea7m l\u1eabn.<\/p>\n

Tuy nhi\u00ean, Scafidi cho r\u1eb1ng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c, \u0111\u1eb7c bi\u1ec7t trong th\u1eddi trang. \u0110\u00e2y l\u00e0 m\u1ed9t chuy\u1ec7n l\u1ecbch s\u1eed v\u1ec1 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf y ph\u1ee5c n\u1eef \u0111\u1ea7u ti\u00ean – Charles Frederic Worth, ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c House of Worth x\u01b0\u1edbng danh gi\u1ea3i th\u01b0\u1edfng Th\u1eddi trang Ba-l\u00ea v\u00e0o cu\u1ed1i th\u1ebf k\u1ec9 19. N\u00f3 c\u0169ng \u0111\u00e3 k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi s\u00e1ng l\u1eadp trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Scafidi c\u0169ng cho r\u1eb1ng nh\u1eefng chi ph\u00ed ti\u1ec1m \u1ea9n c\u0169ng nh\u01b0 nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p c\u00f3 th\u1ec3 v\u01b0\u1edbng ph\u1ea3i \u0111\u00f3 th\u1eadt kh\u00f4ng \u0111\u00e1ng ch\u00fat n\u00e0o. \u201cT\u01b0 duy ph\u00f2ng b\u1ecb lu\u00f4n t\u1ed1t h\u01a1n l\u00e0 c\u1ed1 g\u1eafng t\u00ecm ra c\u00e1ch gi\u1ea3i quy\u1ebft khi \u0111\u00e3 x\u1ea3y ra r\u1eafc r\u1ed1i. Tr\u1eeb khi b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 qu\u1ef9 ki\u1ec7n t\u1ee5ng, b\u1eb1ng kh\u00f4ng s\u1ebd l\u00e0 m\u1ed9t s\u1ef1 \u0111\u1ea7u t\u01b0 t\u1ed3i t\u1ec7 khi t\u00ean b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean nh\u00e3n h\u00e0ng\u201d.<\/p>\n<\/div>\n

Theo Nh\u1ecbp s\u1ed1ng kinh t\u1ebf<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Vi\u1ec7c \u0111\u1eb7t th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m do b\u1ea1n thi\u1ebft k\u1ebf theo t\u00ean c\u1ee7a ch\u00ednh b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ni\u1ec1m t\u1ef1 h\u00e0o to l\u1edbn cho m\u1ed9t doanh nh\u00e2n. Nh\u00ecn b\u1ec1 ngo\u00e0i, m\u1ecdi chuy\u1ec7n v\u1eabn \u1ed5n nh\u01b0ng vi\u1ec7c l\u00e0m n\u00e0y l\u1ea1i mang \u0111\u1ebfn m\u1ed9t m\u1ed1i h\u1ecda ti\u1ec1m \u1ea9n, v\u00f4 c\u00f9ng \u0111\u00e1ng ng\u1ea1i cho …<\/p>\n","protected":false},"author":4,"featured_media":9484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-9483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-le","category-kinh-nghiem-ban-le"],"yoast_head":"\nV\u00ec sao ch\u1ee7 doanh nghi\u1ec7p kh\u00f4ng n\u00ean l\u1ea5y t\u00ean c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1eb7t cho th\u01b0\u01a1ng hi\u1ec7u? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thitruongsi.com\/kinh-nghiem\/vi-sao-chu-doanh-nghiep-khong-nen-lay-ten-cua-minh-de-dat-cho-thuong-hieu\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ec sao ch\u1ee7 doanh nghi\u1ec7p kh\u00f4ng n\u00ean l\u1ea5y t\u00ean c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1eb7t cho th\u01b0\u01a1ng hi\u1ec7u? - Th\u1ecb Tr\u01b0\u1eddng S\u1ec9 Blog\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ec7c \u0111\u1eb7t th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m do b\u1ea1n thi\u1ebft k\u1ebf theo t\u00ean c\u1ee7a ch\u00ednh b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ni\u1ec1m t\u1ef1 h\u00e0o to l\u1edbn cho m\u1ed9t doanh nh\u00e2n. 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